Biznology

OCTOBER 17, 2017

Most firms focus only on outreach to A-listers. As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

DECEMBER 6, 2016

Can public relations help make it go mainstream ? With the Amazon Echo and Google Home, along with Siri and Google Now, it’s fast becoming a voice-driven world. Figuring out what people are talking about using Google Trends is a better way to do real-time marketing. https://traffic.libsyn.com/fir/forimmed-64.mp3.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? “Just make sure it looks organic to Google,” they plead. We’ve all been hurt before, but it’s a Mexican standoff.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

JANUARY 5, 2016

While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. Links to the source material for this episode are on Delicious.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

DECEMBER 26, 2014

Social media managers can provide Facebook or Twitter cover graphics (which are easy to make with a tool like Canva!). And let’s face it, every organization will receive a negative online review on Yelp, Google local, Facebook, or another outlet at one point or another. Ignore nonsensical rants about your brand.

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Public Relations: The best press release is no press release by MarketingSherpa. 5 successful marketers reveal their favorite public relations tools by Matt About Business. Pitching on Twitter? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Biznology

JULY 26, 2016

Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. Why Influencer Marketing Is Faltering and How PR Can Save It.

PR 80

PR Web 2.0 Blogger Public Relations 80

Oktopost

SEPTEMBER 24, 2019

It’s about building credibility and positive regard before you have a viral Twitter mess to clean up. In other words, corporate reputation management isn’t just damage control or public relations. It’s not enough to periodically search Google and social media for mentions of your name. Get Google on Your Side.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Ad Building 83

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. I’m doing a big influencer outreach right now on behalf of a technology startup. In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers. Sadly, that’s just step one: the initial outreach. Do you know who I am?),

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in the PR landscape. #PR: Twitter Handle. Twitter Handle.

PR 100

PR PageRank Brand Identity Branding 100

SmartBug Media

JULY 15, 2019

Social media: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram. Public relations: Community outreach, news releases, public events, grand openings, press conferences. Google ads. Print ads in local publications. Content marketing: Blogs, newsletters, content offers, premium content.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? How can you make a press release more friendly to blogs, Twitter and search engines? Blogger Outreach Remains Crucial for PR Pros by SocialTimes. How can PR pros optimize their use of social media tools?

PR 100

PR Blogger Tips Best Practices 100

KoMarketing Associates

OCTOBER 16, 2012

The growth in guest blogging outreach and the notion that guest blogging alone will benefit SEO illustrates the evolution of marketing tactics meant to deliver short term value. Some examples or considerations: If you’re targeting links, how can SEO support or benefit company communications and public relations?

Tactics 120

Tactics SEO B2B Marketing Planning 120

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Think of it as Twitter-development. All that is required is some basic prospecting.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

KoMarketing Associates

JULY 22, 2014

But, with my Twitter feed inundated with these types of advice columns, I’ve started asking myself: Why do I keep reading about what content marketing strategies have worked well for other people? Third-Party Outreach. A few months ago, I wrote a blog post about the overlap between content marketing and public relations.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Biznology

OCTOBER 11, 2016

I have been doing long-tail blogger outreach since 2006. Invictus via Google+. Put A Little Umbrella In Your Drink via Google+. AMT Editorial Staff via Twitter. via Twitter. Ayre via Twitter. Maggie Wolff via Twitter. Trihardist via Twitter. Chris Abraham via Twitter. Ayre via Instagram.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Biznology

AUGUST 14, 2018

While the subtext was that part of the quid pro quo —or, the assumption, rather—was that bloggers and Twitterers were super-likely to blog and tweet about their experiences as adult students of the German language. Make it Special Only for the Influencers.

Communities 126

Communities Blogger Class Twitter 126

Digital B2B Marketing

MARCH 15, 2012

According to Shareaholic, organic search traffic from Google, Yahoo and Bing accounted for 51.6% Public Relations Journalists or analysts may not directly recommend your product, but when they cite your research, practices or case studies, they are indicating that what you are producing is worth reading, considering or discussing.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

NuSpark Consulting

DECEMBER 9, 2012

There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Relevant Blogger Outreach. Generate new leads. Nurture existing leads.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Biznology

NOVEMBER 8, 2012

IBM also produces every kind of marketing and communications asset you can think of related to the event across the major channels: Paid: TV ads, print ads, banner ads, iPad mobile ads, paid search. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Search rankings dramatically improved.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

OCTOBER 2, 2012

As I have said again and again, Google may well be the most sophisticated, intuitive, and relevant search engine going, but there’s a terrible secret that even Google doesn’t want you to know about when it comes to folks searching for and finding you: Google plays dumb until it needs to be smart.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Sprout Social

FEBRUARY 5, 2020

Manage brand health during a public relations crisis. Additionally, social media listening can identify and rank influencers and journalists, helping PR teams identify new reporters to pitch and how to personalize their outreach. Social media is now a major part of the average person’s news diet. On LinkedIn alone, 35.5

Tools 90

Tools Work Management Marketing Management Business 90

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What’s the hot new trend in social media that we can bring to our clients? How can we make a viral video that gets thousands of views?

PR 162

PR Social Media Paid Content Media 162

BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. Learning outreach strategy from experts. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. What’s the goal of the outreach?

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Hubspot

OCTOBER 24, 2013

Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior. Today, we prefer to scan headlines on Twitter or see what’s hot in our Facebook feed.

Press 28

Press Template Public Relations PR 28

Sword and the Script | B2B

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Audiences know the difference.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Webbiquity

OCTOBER 4, 2022

Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy. Organic search: Visitors who find your website through branded or generic, non-brand keyword phrases on search engines.

Paid Content 327

Paid Content Paid Search Agency Advertising Agencies Planning 327

Webbiquity

AUGUST 1, 2017

” According to Google Trends , search interest in the term really began to take off in early 2016. Influencers can spot “spray and pray” outreach a mile off. Beginning an outreach email with “Hi there” is possibly the fastest path to getting it deleted. ” Public relations (PR) firms (interns?)

Outreach 270

Outreach Blogger Paid Search Agency PR 270

Biznology

JULY 19, 2011

We've worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. Social media marketing and blogger outreach and activation can be effective for everything, though it isn't always clear how.

Effectiveness 80

Effectiveness Wikipedia Advertising Agencies Paid Search Agency 80

SmartBug Media

OCTOBER 9, 2019

With Google algorithm updates affecting SEO, persona needs changing as your market adapts, the publication of new research, and the ongoing evolution of your brand, change is always in the air. Blog content is one of the most common ways marketers attract visitors to their websites. A/B Test and Test Again.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” (Wikipedia).

Blogger 80

Blogger Outreach PR Media 80

Convince & Convert

SEPTEMBER 27, 2011

PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. But the real secret to blogger outreach isn’t relevancy or personalization. Google + blog posts. Tweet blog posts.

Blogger 151

Blogger Outreach PR Paid Search Agency 151

Hubspot

AUGUST 13, 2014

Media Relations. This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors. if it’s prudent to the audience of the publication. Influencer Outreach. Bylined Articles. Native Newsletters.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28