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Privacy-Protecting Systems Are The New Green

Customer Experience Matrix

You could also add add products whose purpose is privacy, like ad blockers or proxy servers; the gazillion contenders in the pay-people-to-watch ads industry; privacy-enhancing extensions to standard products such as Google Chrome and Firefox; and, perhaps most prominent, the privacy-centered positioning of Apple.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly.

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Do you know how to target in a post-cookie era?

illumin

The other shoe has dropped – by the end of 2024, Google will have eliminated third-party cookies from its Chrome browser. With the grand exit of one of digital marketers’ biggest targeting tools, solutions are lining up to fill the gap and crown themselves the next big thing.

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3 privacy-centric solutions for marketing compliance

Martech

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.

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Rev Ops Barometer H2 2021

Liveintent

Of course, Google isn’t the only tech giant contributing to significant shifts in digital advertising in recent years. Marketing team. We will optimize the marketing of our own products and services to our audiences more effectively. We will build market credibility for being best- in-class for first-party data usage.

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Looking for clarity on CDPs: Monday’s Daily Brief

Martech

Good morning, Marketers, how about CDP for service? I was talking to a self-described CDP last week which also offers marketing automation (its own description) and it’s not hard to imagine users referring to it as their automation hub. 6 key elements of a great agile marketing backlog. Here’s another tester. Emphasis added.

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How Can Marketers Benefit from a VPN

Martech Advisor

A lot of new marketers don't realize, but a VPN tool can be a great addition to their kit. After all, it helps marketers in plenty of ways, ranging from improving data security to understanding consumer behavior. In this post, you will learn about the different benefits of VPN for marketers. Let's find out how.

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