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Data Privacy (Archive)

The Customer

July 6, 2021 It’s easy to forget that the convenience of using free apps, shopping online, and being able to communicate with people across the world at any time comes with the loss of data privacy and putting our personal information in the hands of companies that will make a profit on it. 9 min It’s Data Privacy Day.

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Retargeting and addressability in the new privacy-first programmatic landscape

Liveintent

But for digital marketers, the answer is more likely to be “a massive headache.” ” Consumer data and privacy has become a major topic of conversation and concern for companies across industries over the last decade. Within the same time frame, Google has worked to invalidate third-party cookies in Chrome by 2023.

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How to Collect Zero-Party Data Through Email

Litmus

In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. As Google goes, so does the rest of the market. What’s a data-driven email marketer to do? The era of third-party cookie tracking is over.

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GA4 isn’t all it’s cracked up to be. What would it look like to switch?

Martech

Google Analytics is the top player when it comes to tracking website visitors. The platform’s value is reflected in its popularity, which is why it’s the market leader boasting an 86% share. But with great value comes great responsibility, and Google Analytics lacks in that department. Not-so-seamless migration.

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B2B Website Design Trends that Work for Professional Services

Hinge Marketing

Without much difficulty, visitors should be able to get a sense of how your firm can help them solve the specific challenges they are grappling with (even if your firm offers hundreds of services across many markets). The best performing firms use their digital marketing assets to promote their offline activities.

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Demystifying data driven advertising

Choozle

A few years ago, the main job of a marketer was to make attractive ads, billboards, and engaging taglines, but the digital age forced the marketers to adapt and to use technology to dispense their messages. Today, marketers have a different kind of job: they have to collect, analyze, and crunch data of all forms.

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11 Mobile Advertising Types to Improve Your ROAS

Single Grain

As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. These statistics are vital if you’re targeting a specific market. App-based Marketing : Creating branded apps or advertising within existing apps.