Retargeting and addressability in the new privacy-first programmatic landscape
Liveintent
NOVEMBER 2, 2021
But for digital marketers, the answer is more likely to be “a massive headache.” ” Consumer data and privacy has become a major topic of conversation and concern for companies across industries over the last decade. Within the same time frame, Google has worked to invalidate third-party cookies in Chrome by 2023.
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