illumin

FEBRUARY 8, 2024

The other shoe has dropped – by the end of 2024, Google will have eliminated third-party cookies from its Chrome browser. With the grand exit of one of digital marketers’ biggest targeting tools, solutions are lining up to fill the gap and crown themselves the next big thing.

Privacy Protection 52

Privacy Protection API Privacy Ad Exchange 52

Liveintent

DECEMBER 1, 2021

Of course, Google isn’t the only tech giant contributing to significant shifts in digital advertising in recent years. The report is a quantitative survey of 176 experienced global rev ops and ad ops professionals from July to September 2021. Cross-platform (web, app and email) ad exposure data. Ad Ops team.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

The Customer

APRIL 14, 2020

August 4, 2021 It was surprising how much women did not like targeted ads, given that statistically speaking, more ads target female shoppers than male shoppers. The upshot of this is that you target your marketing spend to make an impact while shaping and supporting a conversation with your consumer.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Litmus

FEBRUARY 27, 2024

In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. As Google goes, so does the rest of the market. What’s a data-driven email marketer to do? The era of third-party cookie tracking is over.

Sales Management 87

Sales Management Opt-out Privacy Opt-in 87

Single Grain

FEBRUARY 15, 2024

In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines. Searx is an open-source metasearch engine that aggregates results from more than 70 search services while ensuring privacy.

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52

QuanticMind

JULY 11, 2023

What’s the latest, and how will it impact advertising and marketing professionals? Google and Meta would also be subject to annual audits to uncover “systemic risks” related to their social assets, and even Amazon would have to comply with new rules aimed at curbing the sale of illegal products.

Advertising Agencies 40

Advertising Agencies Marketing AI Advertisements Advertising 40