The Point

JULY 13, 2012

The 4-1-1 Rule states that “for every one self-serving tweet, you should re-tweet one relevant tweet and more importantly share four pieces of relevant content written by others.” I’m not sure the same expectation extends to email, a medium for which I would suggest the bar is significantly higher in terms of relevancy and value.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

The Point

JANUARY 25, 2012

Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. Remember, it’s not the company you’re selling, or the product, it’s that white paper or video or Webinar the prospect gets when he or she fills out the form.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take. Traffic sources.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take. Traffic sources.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

The Point

MARCH 29, 2012

If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. One of the most effective ways to generate blog leads is to feature downloadable content – white papers, case studies, analyst reports – in your sidebar, and gate that content behind registration forms. Offer downloadable content.

RSS 100

RSS Paper Case Study Case Studies 100

SnapApp

MAY 12, 2015

Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. Any white paper or long-form asset you create can be repurposed into at least one interactive assessment, and probably several. is perfect top-of-funnel content.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take. Traffic sources.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Industrial Marketing Today

DECEMBER 7, 2010

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Google “lead nurturing” and you’ll get back 81,900 results. What is lead nurturing?

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

LeadSloth

AUGUST 11, 2009

If you can figure out which keywords are aligned with the user intent you are targeting, then you can have ads appear that are relevant to the user, and relevant to what your company provides. Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. It also offers information on a large selection of free analytics tools, including Google Alerts, Google Trends and BlogPulse. 5 Steps to a White Paper that Pulls in the Perfect Prospect.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Content Standard

DECEMBER 13, 2016

Through Marketo reports like the Opportunity Influence Analyzer , you can track leads from first touchpoint to closed business, attributing that revenue directly to the content that brought in your lead. An obvious choice is serving up ads alongside web content via a program like Google AdSense. There are various ways to approach this.

Allocation 40

Allocation Paid Search Agency Ads Branding 40

Adobe Experience Cloud Blog

MARCH 28, 2011

If visitors are clicking to multiple pages on your site, we can often assume that they are more likely to have found information relevant to their search. Perhaps your Pay Per Click team has identified that your visitors respond best to fulfillment labeled as ‘3 Steps to…’ as opposed to ‘white paper’. Are they relevant?

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Content Standard

OCTOBER 21, 2014

Brevity, too, will earn you those bonus reads, as will relevant, third-party stats that back up what you say. If you start with a webinar, create a white paper. Google will punish you for duplicating content, so be cautious—particularly when using content-curation tools. Refresh Everg reen Content for All Content Types.

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). Tradeshows, industry associations, and seminars all remain relevant. Those that are 'ready' get passed to sales.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

ClearVoice

OCTOBER 27, 2023

It may involve creating informative white papers, webinars, and case studies catering to security-conscious businesses’ needs. Content relevance: Content must address other businesses’ specific needs, challenges, and pain points. It’s best to conduct in-depth research to uncover high-value, relevant keywords.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? Here’s a great video marketing hack from Marketo. But if you run targeted Google ads, for example, you can keep down your marketing costs and get faster results.

Paid Content 130

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 130

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. It’s not a pretty picture.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Contently

DECEMBER 5, 2017

How do we surface relevant content to the right people? You can’t manage an enterprise content operation over email and Google Drive. ” But when it comes to articles, videos, and white papers, brands seem more than happy to copy each other. Who the heck is in charge? and comprehensive brand and style guides.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. It’s not a pretty picture.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Heinz Marketing

APRIL 22, 2019

Listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on Spotify , iTunes , Blubrry , Google Play , or Stitcher. That is a higher bar than just saying, “thanks for downloading the white paper, would you like to see a demo?”. Dan is the Managing Partner at Prospect-Experience.

Top of Funnel 65

Top of Funnel PointClear Work Management Marketing Management 65

SmartBug Media

FEBRUARY 21, 2020

Ideally, you’ll find terms that return several searches per month, but are not so competitive that it's too hard to rank for them on Google. Use HubSpot’s Keyword Tool, Moz Keyword Explorer, or the Google Ads Keyword Planner to identify keywords that align with both your audience and your product and services. Leverage Social Media.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109

Oktopost

OCTOBER 26, 2020

Without a single central tool to manage, synchronize, publish, analyze and optimize all your activity on all the relevant platforms? Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . High-quality white paper reports generated from the platform. Yes, eight of them.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. They work with your marketing automation tool, they integrate with Marketo, HubSpot, Eloqua, Pardot, all of those guys.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Only B2B

FEBRUARY 9, 2018

The easiest way of creating this calendar is using Google Calendar. It has given me 5 topics which are relevant to content marketing and small businesses. Create a detailed piece of content which is relevant to your audience or start sending out simple newsletters. Analyzing trends and content to write a white paper?

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97

ClearVoice

AUGUST 8, 2019

Automation should set out to do two things: Capture leads : This would be through a web form on your site that allows visitors to register and automatically receive whatever you promised them ( typically a white paper ). The goal of the segmenting is to ensure that future communications are as relevant as possible.

Top of Funnel 68

Top of Funnel Marketing Automation Services Marketing Funnels Marketing Automation 68

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. The key to great content-driven demand generation is to thoughtfully and logically use stories that are relevant to our audiences. Note that – use stories that are relevant to our audiences, not us. Continue with relevant customer or market examples. Rebel Brown's blog Phoenix Rising.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. Improve segmentation to increase relevancy and email performance. Improve SEM conversion rates. Use more infographics. Clean up your database.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Albacross

APRIL 24, 2019

These leads are handed over to the marketing team which then engages and nurtures them, providing relevant information and scoring the leads based on their response and actions. But when the internet (and Google) became a thing , information was suddenly abundant and easily accessible. compelling. Retargeting. Clients’ Referals.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

SmartBug Media

JANUARY 2, 2020

Every time you write a new blog post you're adding another indexed page to your site, which Google and other search engines love! You can add lead-generating CTAs to your blog posts that direct to landing pages with relevant content and offers your visitors can convert on. It proves your website is active. How you may ask?

Paid Content 92

Paid Content Marketing Strategy Marketing & Strategy Planning 92

Hinge Marketing

JULY 6, 2022

Inbound marketing is the process of helping potential clients discover your firm by making your relevant expertise and insights easy to find. Search engine optimization (often just called SEO) is the process of making your online content, such as blog posts and services pages, easy to find through search engines like Google.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Content Marketing Institute

JANUARY 14, 2019

In a recent Think with Google article, Lisa Gevelber, Google’s vice president of marketing for the Americas, discusses these new consumer behaviors and puts them in context: People can’t remember what it was like to not be able to learn, do, or buy things when the need struck by reaching for the device in their pocket.

Top of Funnel 106

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 106

KoMarketing Associates

JULY 14, 2015

Successful B2B content strategies are always churning out relevant industry information that provides users with the answers to questions they may have. White papers, product demos, datasheets, case studies, analyst reports, testimonials and videos are just a few of the many content assets that should live in the resources center.

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Branding 120

Full Circle Insights

FEBRUARY 28, 2021

The idea was that if all relevant data could be consolidated in (and accessed and edited from) a single repository, it would break down data silos and eliminate errors that are introduced when multiple versions of a dataset are maintained and edited in separate locations. White Papers. Additional Resources. Case Studies.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Adobe Experience Cloud Blog

NOVEMBER 6, 2012

by Stephanie Yung Every lead a Marketo Sales Development Representative calls into goes through an initial prospecting process, called “the sniff test”. This process happens before an initial call and helps our Sales Development Representatives prepare for a relevant conversation with a lead. Research the website. Leverage LinkedIn.

Lead Qualification 48

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 48

Moz

DECEMBER 19, 2019

Posted by RuthBurrReedy Clean, useful Google Analytics data is all-important — both for you, and for the clients and colleagues that will be working on the site in the future. So you can do this with your unique Google Analytics identifier. ? ?. So this is when you're running site speed reports in Google Analytics.

Marketing Analytics Tools 66

Marketing Analytics Tools Analytics CMS Development Sample 66

NetLine

AUGUST 2, 2023

However, buyers are still educating themselves with white papers, case studies, and webinars. For example, here’s how to integrate your NetLine portal with Marketo. Prizes should be desirable and relevant to your target audience. But even the best possible content will do little if it doesn’t reach your buyers.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52