NuSpark Consulting

JUNE 23, 2017

When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, white papers, trials and much more. HubSpot, Salesforce, Marketo and other niche providers all support lead ad campaigns. Use Targeting to the Fullest.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. Just Ask Google.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Ambal's Amusings

FEBRUARY 5, 2010

" Michael Stelzner is author of the book Writing White Papers , founder of SocialMediaExaminer.com and an organizer of summits such as Social Media Success Summit and Copywriting Success Summit. Google will announce a series of new services that will give Facebook a run for its money. Writing White Papers Book.

Social Media 100

Social Media Media Paper Copywriting 100

The Point

JULY 13, 2012

If you want to share links, well: that’s what Twitter, Facebook, Google+, Pinterest et al are for. Or can you get away with a link to content, perhaps content that’s not even your own? I expect any marketing email to have a tangible offer of immediate value, not just a link that the company deems I might find of interest.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

Adobe Experience Cloud Blog

AUGUST 22, 2018

A user searching on Google has a different intent than a user who’s just looking through their Facebook feed. Meanwhile, the display ad attracts visitors with a white paper, explaining the pros and cons of dashboarding rather than asking them to sign-up for a free trial: Don’t use the same ads and subsequent landing pages for all channels.

PPC 107

PPC Advertisements Advertising Campaigns 107

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take. Traffic sources.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

The Point

JANUARY 25, 2012

Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. Remember, it’s not the company you’re selling, or the product, it’s that white paper or video or Webinar the prospect gets when he or she fills out the form.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

SnapApp

MAY 12, 2015

Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. Any white paper or long-form asset you create can be repurposed into at least one interactive assessment, and probably several. is perfect top-of-funnel content.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Diane Rayfield.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take. Traffic sources.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

The Point

MARCH 29, 2012

If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. One of the most effective ways to generate blog leads is to feature downloadable content – white papers, case studies, analyst reports – in your sidebar, and gate that content behind registration forms. Download Now.

RSS 100

RSS Paper Case Study Case Studies 100

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take. Traffic sources.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Industrial Marketing Today

DECEMBER 7, 2010

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Google “lead nurturing” and you’ll get back 81,900 results. What is lead nurturing?

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Adobe Experience Cloud Blog

JANUARY 4, 2012

As outlined in Marketo’s white paper, Marketing Forecasting: The Hidden Secret of Today’s Most Accountable CMOs , one of the keys to personal advancement is proving your worth and ability to save the organization money. budget, it’s now up to you to prove that you can trim the fat. What are your own plans?

Budget Programs 48

Budget Programs Forecasting Fulfillment Marketo 48

Adobe Experience Cloud Blog

MAY 19, 2011

On December 20th one of our customers posted a question in the Marketo online community about the EU privacy directive. I gave up on searching for answers and instead put together a big list of questions for Marketo’s deliverability and privacy director. by Maria Pergolino. What was it? Did it affect me? What needed to change?

Privacy 48

Privacy B2B Marketing Terms and Conditions Deliverability 48

Moz

DECEMBER 17, 2020

So selecting competitors is the step that is really important, especially in the B2B space, because the B2B space is very competitive, and in this space we have a few marketing giants like Oracle, AWS, Marketo, Google, that can be considered the de facto competitors for everyone. It's really as simple as that. Keyword distribution.

Analysis 61

Analysis SEO B2B Top of Funnel 61

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. It also offers information on a large selection of free analytics tools, including Google Alerts, Google Trends and BlogPulse. 5 Steps to a White Paper that Pulls in the Perfect Prospect.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

LeadSloth

AUGUST 11, 2009

Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Terry: Trials, then webinars, then white papers.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after. Repurpose —Think big.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Adobe Experience Cloud Blog

JULY 27, 2011

Analytics Evangelist, Google. Check out our 70+ page white paper that includes everything you need to know about marketing metrics – The Definitive Guide to Marketing Metrics. 18 Must-Know Marketing Analytics and Metrics Experts was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Analytics 48

Analytics Advertising Agencies Forecasting ROI 48

Adobe Experience Cloud Blog

MARCH 17, 2011

Social Media Referrers – In Google Analytics (or other web analytics services) you can see how many people visited your website, blog or landing pages from social media sites. Check out Marketo’s Definitive Guide to Social Media. This will allow you to capture the ROI on your social media programs. Doing all 7?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Adobe Experience Cloud Blog

JANUARY 9, 2012

For example, if interest is lead generation and you’re in the B2B environment, test free information (a white paper or special report ) against a free initial consultation. Are you finding that visitors from Google+ are converting at a higher rate on your site? Test the offer. Bring New Media to the Old School.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. all from one story idea. For content management , look at something like Compendium. For crowdsourcing , look at Crowdsource.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Think about ways you could repurpose your curated content into a webinar, ebook, white paper, or other materials. If your readers are scattered around the world, why not host a Google Hangout or a meetup at a major industry conference? Brainstorm topics for guest blog posts you could contribute to other sites.

Curation 48

Curation Webinar Metrics Content Opinions 48

Content Standard

DECEMBER 13, 2016

Through Marketo reports like the Opportunity Influence Analyzer , you can track leads from first touchpoint to closed business, attributing that revenue directly to the content that brought in your lead. An obvious choice is serving up ads alongside web content via a program like Google AdSense. There are various ways to approach this.

Allocation 40

Allocation Paid Search Agency Ads Brand Identity 40

Content Standard

OCTOBER 21, 2014

I’ve been privileged to be a part of the digital content creation team for several of Marketo’s Definitive Guides , which do a fantastic job of applying this idea: One guide fuels at least six months’ worth of lead generation via blogs, emails, eBooks, webinars, trade-show collateral, live panels, sales presentations, and more.

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

Adobe Experience Cloud Blog

MARCH 28, 2011

By using such tools as such as Google Analytics, you can keep those bounce rates low by: Understanding bounce rates for overall site versus specific landing pages can help track if traffic to your site rose or declined over specific time periods (perhaps when you changed ad campaigns, for example). This is where marketing analytics comes in.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). This led me to introducing the Marketo Lead Management platform to help us automate and manage our leads. It's easy to do and it's free!

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Heinz Marketing

MARCH 21, 2022

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! If someone has exhibited some intense signals or attended a webinar or downloaded a white paper.

Work Management 70

Work Management Marketing Management Budget Programs Marketing Budget 70

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

ClearVoice

OCTOBER 27, 2023

It may involve creating informative white papers, webinars, and case studies catering to security-conscious businesses’ needs. Tools like SEMrush, Ahrefs, and Google Keyword Planner provide valuable insights into search trends and competition. Consider a B2B SEO campaign for a cybersecurity firm.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Adobe Experience Cloud Blog

MAY 27, 2009

Now, in our Google-dominated world, by the time the customer contacts a salesperson, he has 80% of his questions answered and he is looking for answers to the remaining 20% — and those questions are very specific to his situation. This daily meeting is also a way to uncover any leads that have not been pursued.

Thought Leadership 48

Thought Leadership Work Management B2B Thought Leadership Marketing Management 48

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? Here’s a great video marketing hack from Marketo. But if you run targeted Google ads, for example, you can keep down your marketing costs and get faster results.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. It’s not a pretty picture.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Contently

DECEMBER 5, 2017

You can’t manage an enterprise content operation over email and Google Drive. Using a simple setup with Google Analytics and Marketo could work fine, but you need to make sure the platforms talk to each other so you can track how top-of-funnel engagement impacts down-funnel conversions. Technology.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164