Lauren   Indvik  recently wrote a post on Mashable with the provocative headline “ Google Buys Newspaper Ad to Show Why Newspaper Ads Don’t Work. Millions of Social Media advocates around the world probably rejoiced, thinking “Here’s the proof that Social (Marketing/Search) is the only way to go.” ” Was this Google’s “in your face” way of making a point to the print industry? Google’s ad ran in both the Canada Globe and Mail ‘s print and digital editions, as well as in the  National Post , the  Globe ‘s main competitor. Why MORE >>

Click here if you cannot view this video of Google’s Pete McAvoy. At a recent meeting in Dublin, I caught up with Google mobile leader Pete McAvoy. Google techologies Video blogs google mobile pete mcavoy of googleIn this short video, Pete discussed mobile and discovering the new value propositions available to small businesses. He also reveals two steps any business can take to “inform your strategy.” ” In this video, Pete mentions an “extreme” Hotel.com video, which can be viewed here. MORE >>

by Jesse Noyes | Tweet this From the moment Google unveiled its social networking platform, Google+, marketers and brand managers have been asking, “ When will brand pages be available? ” Google’s answer is today …kind of. There’s a reason I hedge Google’s claim that brand pages are open for business. Like a Facebook brand page, Google pages allow brands to share photos, updates and video. By far, the most exciting feature seems to be the advent of Google+’s Hangouts feature. Direct Tie in Google Search. MORE >>

Google changing its search algorithms is not news to most SEO experts. What is new with the latest algorithm changes is that Google is being more transparent and talking about them openly. What caught my attention and IMO applies to industrial marketing, are these four changes: Snippets with more page content and less header/menu content: Google’s explanation: This change helps us choose more relevant text to use in snippets. What this means to industrial marketers: On-page SEO will now require more than just an optimized Title tag and text-based drop-down menus. MORE >>

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Publications from mainstream (Mashable wrote “ get your Google+ brand page into as many influential people’s circles as possible “) to niche (HelloBloggerz.com wrote “ brands need to invest more time into promoting their Google Plus brand pages “) are misleading marketers. The problem is, Google+ Brand Pages are not the ticket to SEO success. Each has its challenges. Process. MORE >>