KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

seo.co

MAY 15, 2023

In fact, the common phrase digital marketers have used for websites looking to get more exposure has always been, “focus on the longtail!” When Google and Bing insert AI answers to queries above what originally were natural search results, website traffic, leads and sales will most definitely suffer.

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

SmarkLabs

JANUARY 3, 2023

Creating a marketing budget for the year can be a daunting task, but it’s an essential part of any business’s planning process. A marketing budget helps you allocate resources effectively, track the performance of your campaigns, and make informed decisions about your marketing strategy.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Budget Programs 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Revenue funnel analysis. Competitive analysis. Competitive analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Revenue funnel analysis. Competitive analysis. Competitive analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Martech

APRIL 23, 2024

Predictive analytics can be used in almost any field, from climate change to sports. In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. The predictive analytics solutions market has grown steadily over the past 10 years.

Analytics 105

Analytics Marketing AI Lead Ranking Forecasting 105

KoMarketing Associates

AUGUST 26, 2014

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Customer Experience Matrix

FEBRUARY 7, 2016

Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods. The algorithmic approach is certainly preferred by most marketers, since it is based in actual data rather than marketers' (often inaccurate) assumptions.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

The Lead Agency

OCTOBER 23, 2017

Find out how attribution can align your B2B sales and marketing activities to generate more revenue and lower acquisition costs. There are an abundance of channels and devices – making the process of tracking a customer journey more complex than ever. How to connect your marketing and sales data. UTM parameters.

Marketing Attribution 83

Marketing Attribution Top of Funnel Multi-Touch Attribution Work Management 83

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. There have been over twenty international digital marketing awards won by a spread of participant websites in the last three years. Let’s count down to the strongest correlation in the study: 4.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Martech Advisor

JANUARY 6, 2020

In this article, Wikitude Marketing Director, Paula Perrichot, outlines the necessary considerations for marketing professionals to successfully launch AR campaigns to increase brand loyalty and generate sales in 2020. Learn More: 3 Reasons Web-Based AR Should Be in Every Marketer’s Toolkit.

Planning 72

Planning Peer-to-peer Marketing Management Marketing Analytics Tools 72

Martech Advisor

JANUARY 6, 2020

In this article, Wikitude Marketing Director, Paula Perrichot, outlines the necessary considerations for marketing professionals to successfully launch AR campaigns to increase brand loyalty and generate sales in 2020. Learn More: 3 Reasons Web-Based AR Should Be in Every Marketer’s Toolkit.

Planning 66

Planning Peer-to-peer Marketing Management Marketing Analytics Tools 66

Marketing 261

OCTOBER 12, 2018

” Yep, the familiar battle cry from many online marketers… especially after seeing statistics such as “email marketing delivers an ROI of 4,400%! Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Image source.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. This strategy should include a mix of tactics that will provide support to the campaign.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Content Standard

FEBRUARY 10, 2017

The year is in full swing, and you’re a marketing leader with a big task ahead. Whether you set the bar high last year, made some lofty promises during your end-of-year review, or received an executive mandate from leadership, you have big goals set that make your marketing analytics want to cry. Think Backward.

Analytics 40

Analytics Marketing Analytics Tools Planning Eye-Tracking 40

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. Did the social media impression really lead to the sale?

Social Media 100

Social Media ROI Lead Ranking RSS 100

Hubspot

SEPTEMBER 13, 2016

Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations. According to HubSpot’s 2016 State of Inbound report , 46% of marketers cited "proving the ROI of our marketing activities" as one of the biggest challenge they face within their company.

Analytics 28

Analytics Lead Ranking Work Management Marketing Management 28

Content Standard

OCTOBER 2, 2014

In my last two posts, I’ve shared nine ways tech enterprises drive business-to-business (B2B) sales by content marketing with influencers and six content amplification tips to level up their results, both of which presented logical paths to revenue creation. Is Content ROI the Same as Marketing ROI? No, and yes.

ROI 40

ROI Top of Funnel Enterprise Management Lead Ranking 40

Navigate the Channel

DECEMBER 6, 2022

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. Google Ads is Google’s pay-per-click (PPC) platform, which allows businesses to gain visibility across Google’s assets. You could search with generic words on Google, Yahoo! Choose Keywords Carefully.

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.

Marketing Budget Creation 321

Marketing Budget Creation Marketing Budget Planning Budget Programs 321

Optinmonster

NOVEMBER 14, 2023

Do you want to learn how to create an effective content marketing strategy? Content marketing has emerged as a necessary strategy for businesses aiming to engage, inform, and convert their target audience. We’ll also explore how OptinMonster can elevate your content marketing efforts. What Is Content Marketing Strategy?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

Author: Mike Telem This year, one of your top marketing priorities should be to take a long, hard look at your digital advertising strategy. Current digital advertising methods make it difficult to generate qualified sales leads with anywhere close to a reasonable cost-per-lead. 5) Target the Accounts that Matter.

Paid Search Agency 48

Paid Search Agency Optimization Personalization Ads 48

NetLine

AUGUST 9, 2023

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker John Wanamaker was considered to be a marketing guru long before there were marketing gurus. (It With giants like Google planning to shelve cookies, we’re thrust into a new era: The post-cookie world.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

Hubspot

MARCH 8, 2012

Measuring marketing effectiveness has always been a challenge. According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Enter marketing analytics. The Marketer's Measurement Challenge.

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Full Circle Insights

FEBRUARY 28, 2021

A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. A single source of data truth is also essential for improving marketing efficiency.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

KoMarketing Associates

MAY 1, 2018

As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives. Fast forward almost 10 months later and challenges are similar despite the rapid adoption of marketing technology to aid in these efforts.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Target customers. Product overview.

Marketing Attribution 113

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 113

Heinz Marketing

MAY 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing In the first part of this three-part series, I talked about the basics of marketing attribution and its ability to provide insights into the customer journey. Here’s a general guide to help you through the process.

Marketing Attribution 105

Marketing Attribution Multi-Touch Attribution Cost per Acquisition Allocation 105

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales. This tactic is called social media attribution.

Social Media 134

Social Media Sales Management Top of Funnel Media 134

Single Grain

JANUARY 10, 2024

So understanding the nuances of these two powerful tools is essential for any business looking to create a balanced, efficient and cost-effective online marketing strategy. Both play crucial but different roles that are vital for any successful digital marketing strategy. What Is SEO? What Is PPC?

PPC 52

PPC Paid Content SEO Marketing Websites 52

KoMarketing Associates

JANUARY 3, 2019

At KoMarketing, we are fortunate that it has been another great year, seeing double digit growth, the professional development of new and existing team members, and the organization rising to challenges faced in the ever evolving world of B2B digital marketing. Our own digital marketing efforts have been nothing but a success as well.

B2B Marketing 122

B2B Marketing Marketing Analytics Tools Planning B2B 122

KoMarketing Associates

JANUARY 24, 2017

It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. This means that your SEO team needs to guide content marketing strategies that focus on content which speaks directly to your buyer’s pain points. Make Sure You’re Aware of Google Changes.

Organization 120

Organization SEO Practices Best Practices 120

Kapost

MAY 20, 2016

As LinkedIn’s Senior Content Marketing Manager Jason Miller said , “Content marketing is no longer a numbers game. Content marketing is tough, and even the best practitioners struggle to reach their audiences. With marketers cranking out 27 million pieces of content daily , that’s no small feat.

Lead Ranking 72

Lead Ranking Sales Qualified Leads Top of Funnel Webinar Metrics 72

Full Circle Insights

MAY 20, 2022

There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle?

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Inbox Insight

NOVEMBER 23, 2022

Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. It’s the process of identifying the ideal customers for your product or service, then attracting them to make a purchase. Sales Qualified Lead (SQL).

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98