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The Only Website Launch Checklist You’ll Ever Need

Marketing Insider Group

That’s why it’s critical to have a website launch checklist to ensure the process runs smoothly. Before you move into the new launch process, it’s a good idea to analyze your current website and document its strengths and weaknesses. Choose a CMS system. What are the things you want to keep for your new site?

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Align and Build Ongoing Partnerships with Sales.

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HubSpot Product Update Roundup—October 2023

SmartBug Media

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Now, clients can seamlessly empower website visitors to manage their data rights with integrated self-service preferences.

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The power of metadata: An introduction for DAM users

Martech

Effective search is the foundation of a successful digital asset management (DAM) system. The role of metadata in digital asset management DAM is more than a technology; it is a people- and process-driven experience. Taxonomy is vital in recognizing the organization’s vocabulary and enhancing the search process.

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21 HubSpot Integrations for Better Results

SmartBug Media

Managing your tech stack can feel like a full-time job. For example, you can add several integrations to unite your sales processes, but your marketing team is collecting marketing data in three different tools that aren’t speaking to one another. This can ultimately cause data management hurdles. Let’s dive in.

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9 Website Marketing Ideas for Manufacturing Companies

Brandpoint

The manufacturing industry is unique in that it requires extra education for your audience and the translation of a complex process into something easily digestible. Implement video on your landing pages Videos are awesome tactics for showing off what your company does.

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8 Reasons to Switch to PWA eCommerce

ATAK Interactive

Compared to an app install that would take at least three steps (redirection to App Store, downloading, relaunching the app at the top of the funnel), customers can “install” your PWA onto their home screen in one click without leaving their current conversion funnel. Second, PWAs preserve the current conversion funnel.

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