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How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. Content can help to build your brand in several different ways. Content marketing can be a highly effective way to build brand awareness.

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How Web Analytics Can Help You Improve Content Marketing

Marketing Insider Group

Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. How web analytics can help you improve content marketing. Quick Takeaways.

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API Integrations in HubSpot: A Beginner’s Guide

SmartBug Media

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. With API integrations, you can connect HubSpot with other software platforms to improve data accuracy and efficiency.

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HubSpot Feature: Embedding in HubSpot’s Dashboards

Envy

What happens when you encounter a problem, such as when you’re unable to build the report that you so badly want, and need to use an external tool, such as Google Sheets? Not too long ago HubSpot added a new functionality to their platform that lets you embed external content into your reporting dashboard.

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HubSpot Product Update Roundup—October 2023

SmartBug Media

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future.

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5 Key Takeaways from the HubSpot 2024 State of Marketing Report

DAGMAR Marketing

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. Below are five key takeaways from the HubSpot 2024 State of Marketing Report you may want to keep in mind as you navigate through the year. Personalization is key.