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Brand awareness: What it is and strategies to improve it

Sprout Social

As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Followers want to see more than promos and links: they want personal, human-centric content. For example, check out how Hinge has their Twitter profile set up. Learn more: [link] pic.twitter.com/TSolp5Lvnr.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize. Make sure to comply with Twitter’s contest rules.

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How To Get More Reviews: Here Are 10 Hacks

Optinmonster

Your review quantity and quality are SEO ranking factors for search engines like Google. Google My Business, Google Business Profile, Yelp, and TripAdvisor are key. You can easily pull reviews from Twitter and display them on your site with a plugin like Smash Balloon.

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10 Social Media Marketing Basics for Budding Businesses

Sprout Social

Simple and straightforward, Twitter is a solid starting point for most businesses. Requiring minimal setup and providing a place to go back-and-forth with followers directly, there’s reason why Twitter remains the go-to platform for customer service. For bread scoring techniques from our bakers, head to the link in our profile.

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How to Socialize an Event

Hubspot

1) Pick an evergreen hashtag. We could have picked hashtags like “#MotoXBrasil2013,” “#MotoXMexico2013,” and “#MotoXPeru2013,” and this would have been delusional -- did we think that the events would be so popular that people will use the hashtag until the next event called MotoXBrasil2014? 2) Tell everyone what the hashtag is.

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17 Proven Methods to Get More Email Subscribers Today

Optinmonster

Link to a Campaign in Your Social Media Bio. Add an Optin Link to Your Email Signature. If you’re using WordPress, you can easily see your most popular posts in your dashboard by using MonsterInsights : MonsterInsights is the world’s best Google Analytics plugin for WordPress. Perhaps a hashtag or two or ten?

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Which Social Media Channels Should Your Brand Focus On?

Content Standard

When Meta launched its Twitter look alike, Threads, in summer 2023, social media managers scrambled to learn everything possible about what some were deeming “the Twitter-killer.” Threads Threads —Meta’s answer to Twitter’s turmoil—had an explosive start.