Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: Bandwatch. Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Martech

AUGUST 22, 2023

Meanwhile, verticals like pets, cosmetics and beauty didn’t trend as highly. Promising forecast for YouTube. The Google-owned platform generated $1.4 The research investigated how ad dollars are spent across a growing list of streaming platforms, such as Discovery+, Max (formerly known as HBOMax), Roku and YouTube.

Spending 98

Spending Paid Search Agency Allocation Ads 98

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Convince & Convert

DECEMBER 13, 2023

If you’ve leveraged social media video marketing before, then we’re sure you’ve come across vertical videos before. YouTube’s peak right now is around five minutes, and Facebook remains a middle ground, promoting social media videos of up to one minute. But what’s the fuss all about?

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

SocialPilot

JANUARY 15, 2024

More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35. More than 500 hours of videos are uploaded on YouTube daily.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

SmartBrief - Marketing

MARCH 17, 2024

Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue. Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

illumin

NOVEMBER 24, 2023

Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips. Advertising trends this fall are growing and evolving to include new technology, while keeping customer preferences and behaviors front and center.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Blue Flame Thinking

FEBRUARY 21, 2023

Plan your video to attract attention and generate engagement The social media environment is crowded. Shoot the video in a horizontal format using the Grid setting on your device to enable vertical video cropping. Vertical video can be important for platforms like TikTok, Instagram, Facebook, and YouTube.

Social Media 97

Social Media Video Marketing Media Verticals 97

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. 1.25% 1% YouTube 3.5% Do you know that over 55% of marketers use YouTube to market products ?

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Convert

APRIL 7, 2021

In 2020, we started hosting more live events over at Uscreen’s YouTube channel. Video proved a strong case as a revenue generator in 2020. Many brands across verticals saw an increase in video consumption. It can be used to connect with audiences in any vertical. Optimizing YouTube Videos to Go Viral During the Holidays.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

ClearVoice

JULY 15, 2022

Despite being overtaken by Millennials as the largest generation, Baby Boomers still hold the most buying power. They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. Promote videos on YouTube.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Contently

SEPTEMBER 24, 2021

He also said users should expect to see more algorithmically recommended vertical videos, from people and topics they don’t follow, over the next 6-12 months. People will only spend more time watching vertical video streams, and they’ll be drawn to it in other environments. “Instagram is focusing on becoming TikTok.”

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Buffer

NOVEMBER 1, 2018

When GQ posted a video about Kylie Jenner and Travis Scott on its YouTube channel (with 2.5 But when GQ posted the same video on IGTV (the video was cropped to fit the vertical format), it only generated 137,000 views. HubSpot, 120,000 followers, generates one to three thousand views (about two percent of their followers).

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

NuSpark Consulting

MARCH 3, 2016

Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Now you can relax. Not so fast. You’re only half way there.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Convert

NOVEMBER 2, 2022

One approach is to create short-form vertical videos. This format is becoming increasingly popular, especially among younger audiences such as GenZ and Millennials ( 84% of them consume short-form videos ), as it is more immersive and interactive than traditional horizontal videos such as YouTube or Vimeo embeds.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Now what? How do you promote it? Nurture existing leads.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Sprout Social

MARCH 20, 2023

As of June 2022, YouTube Shorts topped 5 billion monthly active users. Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. Facebook Stories: Facebook Stories are very similar to Instagram Stories.

Buy 118

Buy Video Marketing Template Bandwidth 118

Outreach

SEPTEMBER 9, 2021

But with time and attention, sellers can generate more revenue by working closely with existing customers after the initial sale has taken place. While you might have a broad understanding of a specific vertical, it is essential to learn the nuances, unique terms, and competitive landscape, too.

Planning 98

Planning Bandwidth Verticals B2B Sales 98

Stevens & Tate

MAY 18, 2023

Use user-generated video ads. Incorporating user-generated videos into your ads may seem impractical, but it’s easier than you think. Using video content as an example, here are a few mobile optimization techniques you can implement: Use square and vertical videos. For YouTube videos, an aspect ratio of 16:9 is ideal.

Trends 90

Trends Advertisements Advertising Mobile Advertising 90

Crimson Marketing

OCTOBER 29, 2015

User-generated content: Consumers are creating more and more of their own content (e.g. Vertical video: “ Marketers should consider video that is optimized for the vertical mobile screen. Full-screen, vertically oriented video ads on Snapchat have a 9x higher click-through rate compared with regular horizontal video ads.”

Trends 100

Trends Planning Mobile Advertising Verticals 100

ClearVoice

MARCH 17, 2020

Before you proceed with the third content level in our brand hierarchy, we invite you to read up on core content (#1) and vertical content (#2). Content hubs are the third level in the top tier of a content hierarchy, following behind vertical content (#2) and core content (#1). Skyscraper. Foundational. Resources play a big role.

Content Marketing 80

Content Marketing Marketing Analytics Tools Ad Building Planning 80

Outbrain

AUGUST 14, 2021

The AI automatically creates specific ads based on conversations happening on their social media platforms, then tracks their performance and re-generates them accordingly. It has the potential to generate leads, plus it provides feedback data on the chosen target audiences. Vertical Mobile Advertising. Conversational Marketing.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. Meanwhile, 15-second vertical videos are supported via Stories. This is a nice added bonus for companies who already create video content for YouTube or Facebook. Something in-between?

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

Engagio

NOVEMBER 29, 2018

The rise of Account Based Marketing has sparked a great debate: should we do ABM or demand generation? Here’s Heidi: ( Watch the video in YouTube ). If you’ve been really successful with demand generation, how can you start to incorporate ABM into your mix without just creating a hot mess which we don’t want.

Account Based Marketing 59

Account Based Marketing Demand Generation ABM Lead Ranking 59

Magisto

JANUARY 13, 2020

Podcasts are not as searchable and discoverable as a YouTube video, for instance. The listen time is a lot greater than the average watch time on YouTube (which means that it is more likely that people will hear everything that you have to say), and users are, on average, more engaged and sensitive to call to actions than on YouTube.

Trends 84

Trends Planning Lead Ranking Lead Scoring 84

Sprout Social

JUNE 30, 2021

YouTube Stories. YouTube is also rolling out their own stories feature, although it’s currently only available for channels with over 10,000 subscribers. You can also share posts from other users on your stories, which can be a great way to share mentions, user-generated content or partnerships. Repurpose content.

Social Media 137

Social Media Media Curation Twitter 137

Biznology

OCTOBER 28, 2016

What’s more is that this activity generates click-throughs and lots more data video publishers can use to learn about viewers and measure the effectiveness of their videos and video strategy. That’s changed with the advent of YouTube annotations and the availability of easy-to-use platforms like HapYak.

Video Marketing 80

Video Marketing Work Management Marketing Management Verticals 80

Sprout Social

OCTOBER 6, 2022

Or do you want to generate conversions? Video format: Will this video be filmed vertically? Keywords: Especially important for platforms like YouTube that have an SEO-driven search element. Or creating an Instagram Story featuring a video you posted on YouTube, Twitter or TikTok with a link to the video. Horizontally?

Viral Marketing 129

Viral Marketing Social Media Video Marketing Media 129

SalesIntel

NOVEMBER 17, 2022

The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. The top 3 2022 marketing priorities include funnel conversion, lead generation and marketing automation.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Moz

DECEMBER 9, 2019

This knowledge has been invaluable in understanding which publications have the best reach and authority to other known vertical/niche experts, allowing you to share your own authority within these readership communities. Guest posting can increase awareness of your brand, create link authority, and ultimately generate qualified leads.

Verticals 63

Verticals API Aggregators Thought Leadership 63

Strategic-IC

APRIL 9, 2019

And as with other content, when videos are well considered (and help your ideal accounts and personas to address or solve a challenge), they have the power to achieve great results for lead generation and conversion. In 2019, 81% of marketers say video content has helped them to generate leads. Optimise Your Videos. It’s a wrap!

Lead Ranking 81

Lead Ranking Lead Scoring Video Marketing Marketing & Strategy 81

Marketing Insider Group

JUNE 9, 2015

Vertical Viewing On Mobile Is A Thing Now. Also, vertical video ads, like on Snapchat, are completed 9X more than their horizontal counterparts. Any marketer worth their salt knows the popularity and usefulness of User Generated Content is on the rise. More millennials are in the workforce than any other generation.

Trends 100

Trends Mobile Advertising Internet Marketing Verticals 100

Martech

SEPTEMBER 30, 2022

Short-form vertical videos are another trend made popular by TikTok and is now being used by businesses across all social media platforms. Generation Z is the most diverse, tech-savvy, and social media-connected generation ever. Generation Z is the most diverse, tech-savvy, and social media-connected generation ever.

Marketing AI 126

Marketing AI Campaigns Ad Building Paid Search Agency 126

Belkins

JULY 15, 2019

Hello and welcome to the Belkins overview of the basic techniques and methods that are a must for you if your goal is to make your B2B sales lead generation more efficient and less time-consuming. Also, in their search for the perfect lead generation formula, ignore the opportunities that are in the arm’s reach. Let’s roll!

Lead Ranking 42

Lead Ranking Lead Scoring Sales Qualified Leads Ideal Customer Profiles 42

Martech Advisor

DECEMBER 23, 2019

Vertical videos (like on Instagram stories, TikTok and elsewhere) are a popular way for people to consume video on their mobile devices. As far as what to post, a 2017 study of YouTube users found that 65% of respondents said they turn to YouTube to 'help me fix something,' 56% said to 'learn something new' and 57% said 'to be entertained.'

Small Business Marketing 112

Small Business Marketing Trends Marketing & Strategy Marketing Strategy 112

The ABM Agency

AUGUST 30, 2020

Turn it into a YouTube video, IGTV, and Instagram Stories. Your webinar takes effort to produce; don’t let the amazing content generated in real-time die out. Use that same file, or edit into a vertical video if possible, and upload to your IGTV; this can be linked from Instagram Stories and featured prominently in your Instagram feed.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

Atomic Reach

MARCH 7, 2019

They publish user-generated, long-form content that is relevant for their target audience. And this is going to rise further, driven by the popularity of video-sharing platforms like YouTube, Twitch, TikTok, and now even Instagram. Vertical videos are one segment that will skyrocket in usage as more platforms support this format now.

Verticals 100

Verticals Consulting User-Generated Content Custom Publishing 100