The Effective Marketer

MARCH 7, 2009

He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting. Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.) Like Be the first to like this post.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Wikis (Wikipedia, hundreds of specific topic-focused wikis). Social Events (e.g., Eventful, Meetup, Upcoming, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

Hubspot

AUGUST 12, 2013

Here are a few tried and true examples to help you make the most of your interactions on Twitter. In the example below, Yale Appliances is helping a Twitter user decide between GE and Electrolux ranges. They found this prospective customer by setting up a Twitter search for broken ovens. Turn a Follower Into a Lead.

Twitter 28

Twitter Top of Funnel Business Hubspot 28

Customer Experience Matrix

JULY 16, 2009

Although I’m generally allergic to sweeping vision statements, I think Alterian has earned the right to use that one. This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

APRIL 9, 2009

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. You can also follow Jep on Twitter ( @jepc ). Tell us a little bit about how you got into demand generation , and what you like most about it. What I like most about Demand Generation is that it makes the customer's buying process so much more efficient.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Chris Koch

JUNE 26, 2009

Here are some important B2B blogs that I track: Acquiring Minds: A B2B Lead Generation Blog. Use Twitter for monitoring. Another way to monitor the online B2B marketing guild is through Twitter. Twitter is a fantastic tool for learning and sharing, as I explain in this post. Pick a tool for managing Twitter.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Biznology

MARCH 5, 2012

There’s also an argument to be made that in the consumer Internet, knowledge is also handled efficiently: sites like WordPress, Google, Wikipedia, Facebook, Twitter, Quora and Pinterest provide magnificent mechanisms to capture, filter/curate and distribute knowledge efficiently.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

Social Media 100

Social Media Communities Wiki Work Management 100

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. A simple tool like Google Alerts would pick up most stray citations.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Buzz Marketing for Technology

OCTOBER 5, 2008

You can read my thesis proposal here and I collate links and quotes from my research on my wiki. It is a social construct that has gained some momentum by its explanatory power in the face of technological change that has left some bewildered by the abilities of one generation with respect to another. Twitter /dajbelshaw.

RSS 100

RSS Web 2.0 Wiki Skype 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post to Twitter. ® collaboration (wikis, groupware) Slide 4: Affect on Organizations (Society and Education?) ® Bridging the gap between research on what is happening in the workplace and what is happening in schools (generational?) My Slidespace. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Slidecasts.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Adobe Experience Cloud Blog

JULY 27, 2012

Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite. 3) Show them the WIIFM.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Outgrow

SEPTEMBER 8, 2022

Effective lead generation channels other than SEO to invest in. Saksham Sharda: And so what do you think the future of the SEO industry is if it’s becoming so hard to operate it in general? Now, there are wiki admins on Upwork, that are looking for this kind of thing. Lessons learned from 24 years as CEO.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Hubspot

JANUARY 11, 2011

Despite the constraints of your current team, you need to develop new ways to scale lead generation growth. As software companies like Twitter , Flickr , Facebook grow, the staff within that company quickly realizes that it has more ideas than it has development time and resources. Most marketers know this feeling well.

API 28

API Budget Programs Wiki Paid Search Agency 28

Online Marketing Institute

JULY 9, 2009

As readership grows, the word spreads internally about the traction generated through social media tactics. Twitter feeds spring up. Thought leadership-based lead generation tactics -- such as educational Webinars -- combined with good old fashioned sales outreach must be defined and put in place. LinkedIn profiles are updated.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

WebMarketCentral

AUGUST 11, 2008

The software is designed to help organizations better harness the collective intelligence of employees by providing them with a secure, internal set of tools for social networking (profiles and connections), social updating (like Twitter ) and social bookmarking with project management functionality.

Enterprise Management 20

Enterprise Management Ning Wiki Work Management 20

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Follow Friday (#ff) - Follow friday is a trend via the hashtag #ff every Friday on Twitter.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

MARCH 4, 2009

Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever. For example, someone with an interest in enterprise data warehouse technology will probably read data warehouse blogs , watch data warehouse videos , listen to data warehouse podcasts , and follow people who write about enterprise data warehouse technology on Twitter.

Social Media 20

Social Media Web 2.0 Media Wiki 20

Hubspot

JUNE 23, 2010

An example of this is the Twitter API. is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Google Wave - Google Wave is a collaboration tool developed by Google as a next-generation solution to e-mail communication. HootSuite - HootSuite is a web-based Twitter client.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

FEBRUARY 12, 2013

At HubSpot, we have an internal wiki page where staff can suggest topics for the blog. For instance, if you're using HubSpot, you could export your Page Performance report to get a spreadsheet containing all of your blog posts alongside performance data, like inbound links, comments, and page views generated. That's right.

Content 28

Content B2B Thought Leadership Keywords Hubspot 28

Scoop.it

MARCH 25, 2021

Embed topics to your internal wiki, Microsoft Sharepoint, and other CMS solutions. Use Scoop.it’s Integrations section to generate your own HTML embed code and add it anywhere your employees frequently visit and look for most recent, accurate information. Internal company wiki or knowledge base. You can connect your: Twitter.

Distribution 81

Distribution Wiki CMS Development Curation 81

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

MARCH 21, 2013

Generate Leads. There's a huge lead generation opportunity at any event, and it's a fantastic way to demonstrate the ROI of an event to your boss if that's something you struggle with. LinkedIn Events is a great tool for this, as is Twitter if you perform a hashtag or keyword search for the event. Close a Deal.

Conference 28

Conference B2B Thought Leadership Trade Show Network Marketing 28

Hubspot

OCTOBER 17, 2018

Once users upload a video, they can begin to explore all of the core Wistia features, like customizing player colors according to the brand, and adding lead generation tools or clickable links. Use Twitter retargeting. Since Twitter has a 280-character limit, these short snippets are prime for sharing. Use Twitter retargeting.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Scoop.it

MARCH 11, 2021

User-generated content. Sharing through accounts like Twitter, LinkedIn, Facebook, Buffer, and Yammer. Lead generation forms and integration with Mailchimp. are simple to generate and add to each piece: Once the pieces in your content hub are tagged, you can add a list of tags to your content hub. Infographics.

Curation 66

Curation Advertising Agencies Press Content 66

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JANUARY 24, 2015

The system also extends beyond sales and marketing functions to include customer forums, Wikis, support tickets, project schedules with tasks assigned to individuals, and coupons. Workflows can manage both marketing campaigns and internal projects. Such agencies account for about one quarter of the Hatchbuck business.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

SEPTEMBER 30, 2010

Twitter, identi.ca, Jaiku, etc.). Don’t use images or content generated elsewhere without permission. • Twitter is a conversational platform, not a broadcasting medium. Social media sites include the following: • Social networking sites (e.g. LinkedIn, Facebook, Plaxo, Hi5, etc.). Social sharing sites (e.g. Be respectful.

Social Media 100

Social Media Media Guidelines Digg 100

Convince & Convert

MAY 31, 2012

LinkedIn certainly has its place, but for us, the activity on Twitter dwarfs that that we see on LinkedIn. You have that information annuity both in Google and in other benefits that Twitter and LinkedIn and Facebook simply don’t accrue. I find that Twitter and Google+ serve that purpose in a more public way. Eric : Yes.

Work Management 113

Work Management Marketing Management Social Media Paid Search Agency 113

Biznology

JANUARY 13, 2015

Because when your law office bill tens of millions of dollars and you spend hundreds of thousands of dollars annually on Google Ads, then spending back in the sort of real money that successful search has generated for your firm/agency/company is a no-brainer. Bad Reputation on Independent Sites (like BBB, Wiki, Scamreport, etc.).

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Scoop.it

MAY 31, 2022

Search for a niche hashtag on Instagram, Pinterest, and Twitter to pull up a feed of relevant content. Or, on Twitter, check out the “top” tab under your search results to see what’s popular. Additionally, support your images with ToFu content strategies that generate brand visibility on Google and social media.

Curation 84

Curation Copyright Paid Search Agency High Quality Lead 84

Buzz Marketing for Technology

JUNE 27, 2008

It was originally part of a class wiki. These are content management systems (CMS) which handle many types of content including a wiki. This wiki entry about Personal Learning Environments is presented by a customised implementation of plone. Recent Twitter: Skype My status button [link]. -->. Post a Comment. My profile.

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management CMS Development 100

Buzz Marketing for Technology

JUNE 27, 2008

informational websites) generated primarily by a small fraction of the Internet’s users, Web 2.0 purposes include social bookmarking, wikis, podcasts, blogs, and software for personal expression and sharing (e.g., Facebook, YouTube, Twitter, Flickr). Facebook, YouTube, Twitter, Flickr). tools (e.g.,

Web 2.0 100

Web 2.0 Wikipedia Opinions Peer-to-peer 100

Marketing Insider Group

SEPTEMBER 14, 2021

Social Mention – Enter any topic, brand, or keyword for a free overview analysis of its user-generated content, including number of mentions, sentiment, related keywords, top users and more. DBpedia – DBpedia is a crowdsourced knowledge base that extracts structured data content from various Wiki projects. Journalism Data.

Case Studies 350

Case Studies Content Case Study Statistics 350

B2B Marketing Zone Posts

DECEMBER 1, 2010

The survey generated over 270 responses from B2B marketers - and the results are in! Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. com , wiki. com , forums.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Should Investor Relations Teams Use Twitter? - Sign onto Twitter/StockTwits and start tweeting, right? Setting up a B2B blog or a Facebook or Twitter [.]. B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. The Results.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40