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End-of-Year Martech and Business Software Sales

Webbiquity

Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. These end-of-2021 promotions make this an excellent time to take stock of your business software toolbox. Lead Generation Software. Project Management Software. SEO Software.

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User-generated content from Catch+Release fuels success for cybersecurity firm F5

Martech

” Joel Ertsgaard was explaining why a software vendor like F5, specializing in app and API security, needs a creative director — a role he has filled for more than four years. The post User-generated content from Catch+Release fuels success for cybersecurity firm F5 appeared first on MarTech. ” Get MarTech!

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

Webbiquity

Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Accounting Software. Email Marketing Software. Lead Generation Software. Project Management Software. SEO Software. The Deal: New users: 40% off a 6- or 12-month plan.

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9 Strategies to Boost Your Email Marketing Lead Generation

SendX

Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation. That’s why they’re such an effective strategy for email marketing lead generation.

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A Straightforward Approach to User Generated Content that Connects

Buffer

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. ” This is perhaps one of the best examples of the possibilities of user-generated content.

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4 Calls-to-Action Proven to Increase Lead Generation

Marketing Insider Group

Placement: The location of your CTA needs to consider the user experience of the channel it’s on. Here, we’ll look at CTAs proven to generate clicks and improve your lead generation strategy for B2B marketing campaigns. Here’s why it works: “Start” is an actionable word that tells a user something will happen right away.

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5 Ways B2B Organizations Can Leverage User-Generated Content

KoMarketing Associates

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing.