The Mx Group

NOVEMBER 17, 2017

B2B Telemarketing. Bottom-line Results. Technology Expertise. B2B Marketing Strategy. Account-Based Marketing. Brand Strategy. Buyer Strategy. Demand Gen and Lead Management. Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment. Design and Content. Content Marketing. Interactive Content.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

markempa

SEPTEMBER 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

MARCH 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So how do you ask for referrals?

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

markempa

JUNE 16, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

JUNE 9, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

The Mx Group

AUGUST 16, 2017

B2B Telemarketing. Bottom-line Results. Technology Expertise. B2B Marketing Strategy. Account-Based Marketing. Brand Strategy. Buyer Strategy. Demand Gen and Lead Management. Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment. Design and Content. Content Marketing. Interactive Content.

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

Televerde

FEBRUARY 8, 2019

A common misconception regarding inside sales is that it is essentially telemarketing, but this is not the case! Inside sales teams are given leads that are generated through demand gen campaigns, scored and qualified and passed on to them to close! How should they be utilizing inside sales services in their business? Background .

Lead Ranking 40

Lead Ranking Peer-to-peer Lead Scoring Telemarketing 40

Marketing Insider Group

JUNE 24, 2010

With this list of opportunities to consider and steps to take, you are now ready to show your peers you are ahead of the game with the next hottest trend in marketing. By summarizing Morgan Stanley’s latest research , I demonstrated the tremendous growth of the mobile internet channel and suggested that mobile is the next big thing.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? It’s “built in&# because it is important.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

DECEMBER 14, 2010

It wasn’t inspired by anything other than the main challenges of my peers across the diverse world of corporate B2B Marketing. And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

markempa

JUNE 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

JULY 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

Marketing Insider Group

MAY 5, 2010

Generate a steady increase of small but loyal followers. Generate a steady increase of small but loyal followers. I also hope to lay these down publicly and will re-visit these objectives and report out to you how well I am doing. We all have a brand and need to channel our inner Brian Solis. Who cares? If I am not, I will stop.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

Generate a steady increase of small but loyal followers. Generate a steady increase of small but loyal followers. I also hope to lay these down publicly and will re-visit these objectives and report out to you how well I am doing. We all have a brand and need to channel our inner Brian Solis. Who cares? If I am not, I will stop.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

markempa

MAY 24, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? So here I will describe why I am in Marketing. To introduce myself.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? So here I will describe why I am in Marketing. To introduce myself.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? They are fully entrenched in social media.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? They are fully entrenched in social media.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

MAY 20, 2013

9) Marketing agencies are much more integrated than their peers, with 49% completely integrated and 86% at least somewhat integrated. 10) Agencies are 25% more likely to implement inbound marketing than marketers in general. 14) 41% of CMOs/CEOs report that inbound generated the positive ROI they sought last year.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Content4Demand

MARCH 19, 2019

The findings of our 2019 Demand Generation Benchmark Survey contain some surprising information that may persuade you to adjust your own tactics. Do you know which channels have delivered the most success for your peers and competitors this year? Marketers are focusing on demand generation in a big way. That’s a big increase.

Top of Funnel 72

Top of Funnel Advertising Benchmark Demand Peer-to-peer 72

Webbiquity

FEBRUARY 10, 2015

What type of posts generate the most engagement on Facebook? 54% of B2B marketers said they have generated leads from social media. ( Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. 82% of hyper growth SMBs say social media is effective for generating new leads.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Buzz Marketing for Technology

JULY 7, 2010

A: Too often we get hung up on the latest “hot thing” in marketing: the jingle, the tag line, telemarketing, direct mail, CRM, brand management, websites, SEO, Social media, etc. I met Sean at a recent ITSMA Marketing Leadership forum. Many of his ideas really hit home for me so I wanted to share these with you.

Allocation 100

Allocation Budget Programs Peer-to-peer Digg 100

ClearVoice

DECEMBER 7, 2020

Some of you are old enough to remember telemarketers and landlines. Because your business needs to do business, that means you need to generate leads. The most successful brands strike the right balance between inbound marketing and outbound marketing strategies to generate leads. You get the point. What is inbound marketing?

Inbound Marketing 52

Inbound Marketing Enterprise Management Paid Search Agency Work Management 52

markempa

APRIL 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

markempa

MAY 19, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Marketing Insider Group

JULY 8, 2010

One place I often turn for mental “fresh air&# is the Business-to-Consumer space where there is certainly no lack of bright, creative minds dreaming up the next big thing. Today I’m writing about a post I just re-read called “Innovation Insanity” produced by the excellent team at trendwatching.com. So why is this important for B2B Marketers?

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

One place I often turn for mental “fresh air&# is the Business-to-Consumer space where there is certainly no lack of bright, creative minds dreaming up the next big thing. Today I’m writing about a post I just re-read called “Innovation Insanity” produced by the excellent team at trendwatching.com. So why is this important for B2B Marketers?

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Marketing Insider Group

SEPTEMBER 30, 2010

If you are asking if we need to align with sales, go find a new profession. If you think marketing is much more important than sales, update your resume. If you think marketing objectives are about something other than sales, then it’s time to start networking. This week alone, there have been 3 popular media articles on this issue.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Webbiquity

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. Wondering which social network is most effective at generating b2b leads?

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Televerde

DECEMBER 5, 2019

You can offer your sales team great pay, incentives, and benefits; but if your company is a dreadful, soul-sucking place to work, you will inevitably experience high turnover and poor employee retention rates. But for companies that work to perpetuate a positive culture, sales does not have to equal sweatshop. Full disclosure.

Lead Ranking 52

Lead Ranking Peer-to-peer Lead Scoring Training 52