Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. Attribution. Any-Touch Attribution.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Hubspot

APRIL 12, 2021

It's a win-win – HR gets qualified candidates while employees feel motivated to assist in the search process. This is the same principle behind performance marketing. Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. How Performance Marketing Works.

Paid Content 96

Paid Content Work Management Advertising Agencies Paid Search Agency 96

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Let’s take a deeper look.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Liveintent

OCTOBER 19, 2021

In fact, 59% of consumers say that emails influence their purchase decisions after receiving promotional content. Customer acquisition is the process of gaining new customers for your brand. Advertisers can use a range of channels to acquire customers, including email, social media, search, print, and direct mail.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

QuanticMind

MAY 30, 2019

Search engine marketing is constantly changing. Adwords went through a major overhaul last year, rebranding as Google Ads in the process. As Google introduces new tools and features, advertisers must change their PPC strategies and adapt. Ad Creative. What Can PPC Automation Technology Do?

PPC 40

PPC Marketing AI Cost Per Click Automation 40

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But that’s not all.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . billion users.

Linkedin 152

Linkedin Facebook Cost Per Click B2B Thought Leadership 152

Buffer

FEBRUARY 5, 2019

This post is part of our Instagram Marketing Strategy series. grew from zero to $100,000 in revenue using Instagram ads. . now generates more than $100,000 per year — with around 80 percent of that revenue coming directly from Instagram ads. A false start with PPC ads. Testing ads, and going all-in on Instagram.

Paid Content 110

Paid Content Paid Search Agency Ads Ad Building 110

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. billion in revenue from Google Ads alone the year before. How Do Paid Ads Work, Anyway?

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Hubspot

APRIL 2, 2021

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That's where media buying comes in.

Buy 87

Buy Work Management Cost Per Thousand Marketing AI 87

InsightSquared

SEPTEMBER 20, 2018

The Japanese term “Kaizen” stands for the continuous improvement of a process. Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assembly line in manufacturing to all business processes and became the precursor to lean manufacturing.

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

Buffer

FEBRUARY 5, 2019

This post is part of our Instagram Marketing Strategy series. grew from zero to $100,000 in revenue using Instagram ads. . now generates more than $100,000 per year — with around 80 percent of that revenue coming directly from Instagram ads. A false start with PPC ads. Testing ads, and going all-in on Instagram.

Paid Content 80

Paid Content Paid Search Agency Ads Ad Building 80

Directive Agency

MARCH 25, 2020

The top SaaS companies are all leaders in demand generation. If you are unable to manage your demand generation campaigns effectively, you may be wasting money and missing growth opportunities. These giants continue to dominate the market share of revenue generated by the overall software industry. Organic Search.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

ClickZ

FEBRUARY 27, 2020

And the benefits will generate a “data flywheel” effect—companies that learn faster will have better offerings, attracting more customers and more data, further increasing their ability to learn. 30-second summary: Companies will increasingly adopt and expand their use of AI, raising the competitive bar for learning. Customer Acquisition 2.0

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

SmartBug Media

SEPTEMBER 9, 2022

Paid media and inbound marketing are often considered at odds or even opposite approaches to marketing. In fact, no intelligent inbound marketing plan is truly complete without the right paid media ad strategy. What Is Paid Media Advertising? Paid Media versus Free Media.

Paid Content 98

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 98

Unbounce

MARCH 10, 2022

As your PPC agency grows, you can’t afford to repeat the same manual tasks and tedious processes over and over again. AdEspresso is an ad management and automation tool that can help PPC agencies manage multiple client accounts across channels, including Facebook, Instagram, and Google Ads. Even better? AdEspresso.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

Paid Content 121

Paid Content Sales Qualified Leads Cost per Acquisition High Quality Lead 121

Optinmonster

MAY 11, 2020

Knowing which sources drive traffic to your website is invaluable for optimizing your marketing strategy. Gives you valuable metrics to calculate things like cost-per-click (CPC), return on ad investment (ROAS), cost-per-acquisition (CPA), and much more. Imagine a scenario where you’re driving both paid and organic traffic.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

QuanticMind

MAY 11, 2018

Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. We’ve not only organized the process of developing a PPC strategy into an easy framework, we’ve also created a quick PPC Strategy Checklist to ensure the strategy you do eventually develop is an effective one.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

accelerate agency

SEPTEMBER 14, 2020

Traditionally, an e-com or financial site will use multiple platforms to document and detail financial reporting, inventory management and media spend – however we consolidated this under one roof through the ‘Best’ use of data. The building society wanted to expand their marketing share by attracting: .

Paid Search Agency 52

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 52

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Choozle

JULY 3, 2019

Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. MSJ: Before we dig into digital advertising creative, can you explain what Shotzr does? MSJ: From your point of view, how important are creative assets to the success of a digital advertising campaign?

Creativity 40

Creativity Optimization Advertising Agencies Paid Search Agency 40

Ledger Bennett

MAY 7, 2020

Have you ever wondered how sales and marketing fit together? What is a Marketing Funnel? A Marketing Funnel is a tool/visualization that marketers utilize to understand the process of interaction with their audience. Marketing Funnel Stages: Top vs Bottom. How the messaging is similar but also different?

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. So what are the best paid media tools? Here are the top 17 tools available on the market.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Single Grain

MAY 23, 2023

As the dominating search platform, Google is an essential part of any successful digital marketing strategy. Google Ads have been proven to help improve online visibility and brand recognition, drive qualified leads, and achieve a high ROI. But the execution of a successful ads campaign requires regular analysis and management.

Enterprise Management 52

Enterprise Management ROAS Budget Programs Paid Search Agency 52

Hubspot

FEBRUARY 14, 2024

That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Yuval Ackerman, ethical email marketing specialist at Ackerman Copywriting , kicks off with her first tip: knowing your audience. Know your audience.

Copywriting 66

Copywriting Click Rate Open Rate Paid Search Agency 66

Single Grain

SEPTEMBER 29, 2020

Paid advertising plays a vital role in e-commerce success. When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. Sure, content marketing is super scalable, and direct email marketing may offer fantastic returns.

Landing Pages 98

Landing Pages Paid Search Agency Ads Sample 98

Single Grain

DECEMBER 8, 2023

From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. Not only do you have an opportunity to generate high-quality leads, but generate lots of them.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. Work With Us What Is Programmatic Advertising (with Examples)?

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Single Grain

MAY 5, 2023

While Facebook advertising can convert serious leads, creating a strategy can be daunting (and expensive) for a novice. But reading a Facebook Ads e-commerce case study is a little-known way to create a winning strategy the first time. After all, the young generation isn’t on Facebook anymore, right? In reality, 426.8

Case Study 52

Case Study Case Studies ROAS Cost Per Thousand 52

Single Grain

JULY 24, 2023

You’ve been staring at your Google Ads account for hours now, and you’re sure there are opportunities somewhere. By doing so, you’ll gain game-changing insights that can help you fine-tune your SEM strategy and identify the actionable steps you need to take to generate better returns on your investment in paid advertising.

Paid Search Agency 52

Paid Search Agency SEM Optimization Campaigns 52

QuanticMind

APRIL 24, 2019

How do you determine a search keyword’s value? Search keywords. What we do know is this: keywords are the lifeblood of paid search. Building a keyword list and then collecting data about keywords is paramount in search engine marketing, especially if you’re looking to optimize PPC campaigns.

Lead Ranking 40

Lead Ranking PPC Keywords Lead Scoring 40

Outbrain

NOVEMBER 13, 2019

If you work in sales and marketing, there’s no bigger day of the year than Black Friday (and Cyber Monday of course). Get your free guide to Holiday Marketing – How to Gain (and Retain!) Ecommerce stores can use paid ads and native advertising to gain more exposure among targeted audiences in the leadup to Thanksgiving.

Planning 30

Planning Paid Content Marketing & Strategy Marketing Strategy 30

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Paid Content 98

Paid Content Statistics Social Media Advertisements 98

Single Grain

APRIL 25, 2022

In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? The Benefits of PPC Advertising. Top 10 Paid Search Marketing Agencies.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52