Walker Sands

DECEMBER 5, 2022

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. Time on-page is a direct reflection of users’ interest in your product or service, and it’s a key metric for gauging your site’s ability to effectively engage visitors. Move the needle with motion.

Landing Pages 52

Landing Pages CMS Development Microsite User-Generated Content 52

The Point

DECEMBER 16, 2013

In fact, I’ll make almost the exact opposite prediction: “By 2015, the percentage of B2B leads that arrive via corporate Websites will shrink dramatically as marketers maintain multiple, distinct online channels that are optimized for demand generation.”. This makes sense for the casual, organic visitor in the context of user experience.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

The Point

AUGUST 16, 2016

In coordination with their demand generation agency, Spear Marketing Group , the company developed an integrated marketing program that would measure, and highlight, which brands were executing “gold medal” campaigns. The twitter feed section was created using third party software that pulls in twitter data based on hashtag or user account.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

Convince & Convert

OCTOBER 23, 2015

Enter the Westin OOO Generator. Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Upon completion, your snazzy new out of office is generated. Users can copy the text to drop into their out of office, or share a custom video on Facebook or Twitter. Was my OOO any match for Jay’s?

Microsite 125

Microsite User-Generated Content Custom Publishing Planning 125

Convince & Convert

NOVEMBER 13, 2015

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil. What’s Old is New.

Social Media 160

Social Media Campaigns Advertising Agencies Paid Search Agency 160

chiefmartech

JUNE 19, 2023

Spreadsheets are probably the oldest “no-code” tool for business users to “compose” data analysis by combining different lumps of data together on a sheet — or, more ambitiously, in a workbook — where they could manipulate them into something insightful. Not exactly state-of-the-art data pipelining.

Enterprise Management 68

Enterprise Management API Work Management Marketing Management 68

PathFactory

FEBRUARY 1, 2023

Hear from verified users on how much they value PathFactory: “We use PathFactory as a way to provide a bingeable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Content4Demand

MAY 21, 2020

Gordian was able to generate $20 million in revenue and new leads for sales to follow up with and track content engagement numbers. Experts said typical ABM tactics like personalization can focus on onboarding new clients seamlessly through personalized microsites to secure loyalty early in the provider-client relationship.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Contently

OCTOBER 4, 2016

Like that first-time nervous driver with her hands on 10 and 2, we set out on a journey that ultimately led us to an award-winning publication—which also happens to be our biggest lead generator. Among the things we learned along that journey is that how content is presented is just as important as what it’s about.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

Oktopost

MAY 12, 2021

For B2B companies, earning loyalty from your brand community can win you repeat business and generate a pipeline of trusted referrals. By surrounding your brand with dedicated users who can share their product experiences, you create a treasure trove of helpful information. A Microsite on Your Website. What’s Your Platform?

Communities 121

Communities Ad Building Brand Identity Branding 121

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. The table below presents a reasonably comprehensive list of demand generation (a.k.a. I'll be flying cross country to attend, so you could too.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Additionally, a user using an alternate browser or computer for another visit will also be tracked as a New Visit.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. D- Demand Generation. Don’t take conversion strategy lightly. H- Headline.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

xiQ

APRIL 4, 2022

Sales Intelligence provides personality insights, 3600 account intelligence, and industry trends in real-time so users can engage their buyers at the right time, in the right way, with the right information. What xiQ Users Are Saying About the Sales Intelligence Platform. “I About xiQ’s Personality-driven Sales and Marketing Platform.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Convince & Convert

DECEMBER 11, 2015

Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 Both groups will bring their own vision to the concept, allowing Lenovo to tap into the powerful word-of-mouth endorsement often found in user-generated content. million views in less than 48 hours.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Anyword

SEPTEMBER 9, 2022

billion total social media users — across all platforms. Facebook now has approximately 10 million active users. Nowadays, brands have mere seconds to catch the attention of users and potential customers. While casual users can use emojis freely and frequently, when it comes to brands and business, caution must be taken.

Social Media 98

Social Media Conversion Media Tips 98

Convince & Convert

AUGUST 15, 2013

What started as six second science lessons on Vine has morphed into a user-generated campaign just in time for the back-to-school season. While there is no contest or sweepstakes element to this campaign, it’s generated a strong response. Content Partnerships: User-generated campaigns are only as good as the content submitted.

Microsite 127

Microsite Social Media User-Generated Content Communities 127

Customer Experience Matrix

AUGUST 13, 2013

This addresses one of the central dilemmas of selling through partners, which is losing contact with the leads and, as a result, not being able to measure effectiveness of corporate lead generation programs. Marketing Advocate is designed to help technology resellers who lack in-house marketing skills.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

SmartBug Media

DECEMBER 27, 2021

She can cover everything from product marketing and customer programs to sales enablement and demand generation. Providing value to the user before they are your customers is critical. Although she is a SaaS company co-founder and a chief revenue officer, she has profound marketing experience. It can’t be abstractions.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Kevin Indig

JULY 17, 2023

Internals - find missing internal links in new and existing content, ensure proper site structure at scale (ex our largest customer has over 100,000 pages, and we generated thousands of internal link suggestions). AutoDetect - detects AI-generated content and checks for plagiarism. Microsites 2.0 Microsites 2.0

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Kevin Indig

AUGUST 7, 2023

After more inquiry, we learned that we didn’t show the product on the landing for our flagship product, and users went to the documentation to see what the product looked like! You can significantly uplevel your users’ perception through influencers, trust badges and testimonials.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

The Lead Agency

APRIL 6, 2020

Taco Bell is using user-generated drive-thru videos in their new TV ad , while Hershey had to change one of their ad campaigns that emphasized hugs and handshakes in light of new social distancing measures. The impact of this will be felt across the board.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

NuSpark Consulting

JANUARY 12, 2012

I consult clients on proper conversion tactics as part of my lead generation services, and wanted to host this roundtable to raise awareness of the benefits of testing and optimizing landing pages for lead generation. How to implement A/B tests and what factors to consider. A review of offers: downloads vs. free trials/offers.

Landing Pages 100

Landing Pages Conversion Rate Conversion Optimization 100

Opt Intelligence

JUNE 13, 2019

We believe that opt-in lead generation should be the backbone of most advertising plans. But opt-in advertising doesn’t stop with lead generation. You know you shouldn’t email unsubscribed users anymore. But did you know that repeatedly emailing inactive users can hurt you as well? We can help.

Multi-Channel 41

Multi-Channel Opt-in Advertising Channels Advertisements 41

Bluetext

JANUARY 8, 2019

In the marketing world, as personalization becomes more in demand, the power of artificial intelligence and data analytics to deliver personalization through dynamic content generation is taking on a larger role. The Honor Your Code site on mobile provides for a unique user journey with more of a “native social” experience.

Marketing AI 20

Marketing AI Generation Microsite Emarketing 20

Convert

JULY 28, 2021

Whenever I have to come up with an optimization strategy for a particular keyword, I always try to imagine what a user is trying to accomplish there. Is it general research or pre-buying research? The Page experience update is Google’s most recent effort to grade the user-friendliness of each page (when accessed from a mobile device).

SEO 145

SEO SERP Trends Keywords 145

KoMarketing Associates

OCTOBER 16, 2012

A common rhetorical question in SEO is whether or not a proposed tactic will impact SEO AND user. Is there an opportunity to generate quality leads through directory inclusion? If you’re using microsites, do they have a specific tie-in to strategic marketing initiatives (i.e.,

Tactics 120

Tactics SEO B2B Marketing Planning 120

The Point

FEBRUARY 10, 2010

Spam may have all but killed email as an acquisition vehicle, but direct mail is still a viable outbound lead generation device for the right audience. Sure, you could mail CD-ROMs that launch automatically and connect the user to your Website, but that’s so 1990. Each key is coded to enable precise campaign tracking.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

PureB2B

APRIL 2, 2017

A neat hack is to ask your employees to include a link in their email signature that lets users subscribe there and then. Make sure that all your posts are directed at helping users and equipping potential clients with useful information. You can also build a microsite with landing pages that capture lead data. Don’t be a troll.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools. I asked Laura Carlson to share with you here some important perspectives on content marketing.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Hubspot

NOVEMBER 11, 2020

Images, text, and links need to be shown off just right -- otherwise, readers might abandon your content, if it's not showcased in a way that's appealing, easy to follow, and generates more interest. Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. Check 'em out, below. Microsoft Stories.

Design 101

Design Examples Best Practices Microsite 101

SnapApp

NOVEMBER 22, 2013

This butt-based money management services company has designed a SnapApp asking users to answer 2 simple questions – what is your money management role and which topic are you most looking forward to at the event? This functionality gives Ariba insight into their users’ preferences and responsibilities without repeat users skewing the data.

Customer Surveys 48

Customer Surveys Microsite User-Generated Content Marketing Management 48

PureB2B

APRIL 2, 2017

Popups are generally pretty intrusive so don't overdo it. A neat hack is to ask your employees to include a link in their email signature that lets users subscribe there and then. Make sure that all your posts are directed at helping users and equipping potential clients with useful information. Build Your Social Media Presence.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

Content Standard

OCTOBER 25, 2014

The company considers the studio to be a way to further its focus on next-generation travelers through original content marketing. Now, marketers are looking to use social networks to drive users to their own branded sites. Unlike their Facebook pages, brands can exercise complete control over content on their own microsites.

Microsite 40

Microsite Television marketing Content Social Networks 40

Contently

MARCH 21, 2017

Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels. million unique digital engaged users, a 70 percent reach on Facebook, and a 249 percent increase in Budweiser’s Twitter following.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Users can build HTML emails, Web pages and multi-page microsites.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Content Marketing Institute

SEPTEMBER 6, 2018

4 weeks after @caclosets debuted its magazine, it was generating $42 for every $ spent. Four weeks after its initial print run, the book was generating $42 in revenue for every dollar it spent; and the immediate increase in demand spurred two additional print runs and a corresponding microsite. EditorStahl Click To Tweet.

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80