Convince & Convert

OCTOBER 23, 2015

Enter the Westin OOO Generator. Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Upon completion, your snazzy new out of office is generated. While many of us need to write up an out of office message before a vacation, how many enjoy or think much about the process?

Microsite 124

Microsite User-Generated Content Custom Publishing Planning 124

Content4Demand

MAY 21, 2020

Gordian was able to generate $20 million in revenue and new leads for sales to follow up with and track content engagement numbers. Yee noted there can be big payoffs to focusing on the customers who are already familiar with your product and process. During a fireside chat , Heather Grobaski, Sr.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. D- Demand Generation. Don’t take conversion strategy lightly. H- Headline.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Oktopost

MAY 12, 2021

For B2B companies, earning loyalty from your brand community can win you repeat business and generate a pipeline of trusted referrals. Defining the desired outcomes for your brand community upfront will help you to manage this iterative trial-by-error process. . A Microsite on Your Website. What is a Brand Community?

Communities 121

Communities Ad Building Branding Brand Identity 121

Kevin Indig

JULY 17, 2023

Internals - find missing internal links in new and existing content, ensure proper site structure at scale (ex our largest customer has over 100,000 pages, and we generated thousands of internal link suggestions). AutoDetect - detects AI-generated content and checks for plagiarism. Microsites 2.0 Microsites 2.0

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

SmartBug Media

DECEMBER 27, 2021

She can cover everything from product marketing and customer programs to sales enablement and demand generation. But sometimes, what you want to know is what happens when you tinker with processes. Christine firmly believes that an essential step in the process is being realistic and knowing when to walk away.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. The table below presents a reasonably comprehensive list of demand generation (a.k.a. I'll be flying cross country to attend, so you could too.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Launch Marketing

JANUARY 24, 2018

Additionally, the creation of a digital marketing technology stack and adjoining processes ensured prompt delivery of these engaged contacts for immediate follow up. Launch procured a brand-focused web domain and developed an on-brand microsite to serve as a sales enablement hub for the 17 newly developed marketing assets. The Details.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Once I click on the source/medium in the report, I can see which landing pages generated conversions.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

xiQ

APRIL 4, 2022

xiQ’s proprietary platform focuses on enabling the most important part of selling – engaging every buyer at every stage of the buying process. G2 defines Sales Intelligence Software as solutions that “help companies use internal and external data to increase sales and improve sales processes. says Usman Sheikh, Founder and CEO at xiQ.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

NuSpark Consulting

JULY 24, 2011

When prospects have identified a need and look to search engines to begin the research process. Now we get into the complementary, and just as important, lead generation tactic, email capture via landing pages. Pure lead generation. Landing pages offer content for quick lead generation. Offline marketing efforts.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

When prospects have identified a need and look to search engines to begin the research process. Now we get into the complementary, and just as important, lead generation tactic, email capture via landing pages. Pure lead generation. Landing pages offer content for quick lead generation. Offline marketing efforts.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Walker Sands

APRIL 5, 2019

Last week, we were honored to have that work recognized among Seattle’s top PR campaigns at the PRSA Totem Awards , where the team took home two wins for our work on Nintex America’s Most Broken Processes Campaign and LiveStories Gender Pay Gap Campaign. On top of producing award-winning work, our Seattle office is expanding rapidly.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

The Lead Agency

APRIL 6, 2020

Taco Bell is using user-generated drive-thru videos in their new TV ad , while Hershey had to change one of their ad campaigns that emphasized hugs and handshakes in light of new social distancing measures. The impact of this will be felt across the board.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

Crimson Marketing

JULY 23, 2015

The role of Marketing in closing a deal doesn’t just stop with generating leads. To develop that relationship, Marketing needs a process in place to score leads. Not only can you set measurable targets for creating awareness, but you can also incorporate demand generation elements into awareness initiatives.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. When was the last time you read a white paper that added real value to your research process? Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Avitage

MARCH 28, 2012

35 Days to First Conversation — do the math For prospects who actively engage your content, assuming a two day lag in viewing, here is a possible sequence to your first call appointment (elapse time not work days) (“your mileage may vary”): Day 1 – send initial invitation touch with vmail call Day 3 – prospect views email (..)

Microsite 120

Microsite Activities Conversion Content 120

PathFactory

MAY 11, 2022

By now, marketers are familiar with lead scoring, or the process of assigning values to a prospect’s specific profile attributes and online interactions in order to qualify them through different maturity stages. Businesses typically have two types of ideal customer profile (ICP) and grades within each: The revenue-generating ICP.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

The Point

FEBRUARY 11, 2014

As co-founder and CEO of Captora , Paul is now channeling his expertise into a new generation of marketing technology that captures and converts new buyers across inbound marketing channels. In the process, we accelerate new leads, at a lower CPL, by engaging conversion-ready buyers before they’ve found your company (or your competitors).

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

KoMarketing Associates

OCTOBER 16, 2012

Is there an opportunity to generate quality leads through directory inclusion? If you’re using microsites, do they have a specific tie-in to strategic marketing initiatives (i.e., lead generation, product marketing, or specific marketing segment)? Think Through the SEO Tactic as It Relates to Marketing Strategy.

Tactics 120

Tactics SEO B2B Marketing Planning 120

NuSpark Consulting

JANUARY 12, 2012

I consult clients on proper conversion tactics as part of my lead generation services, and wanted to host this roundtable to raise awareness of the benefits of testing and optimizing landing pages for lead generation. How to implement A/B tests and what factors to consider. A review of offers: downloads vs. free trials/offers.

Landing Pages 100

Landing Pages Conversion Rate Conversion Optimization 100

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! But trust me its worth it.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

KoMarketing Associates

DECEMBER 21, 2015

Nope.That helpful eBook, webinar, or microsite you just took in is also courtesy of someone managing (and pivoting around) all the thorny logistics and details, including: Championing strategy and objective, continually asking if things are on target. Nearly Everything Is A Project That Needs Managing.

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120

SugarCRM

DECEMBER 11, 2013

Microsites. Getting automated processes integrated and flowing inside the system is one of the biggest hurdles to overcome. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Internet Lead Capture. Lead Routing.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Customer Experience Matrix

DECEMBER 8, 2011

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts. In cases where the data came from different sources, I've put the link on the items themselves.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

PureB2B

APRIL 2, 2017

You can also build a microsite with landing pages that capture lead data. Offering freebies or incentives to encourage advocacy will work to enhance customer loyalty and generate more leads. Include a link to your landing page or blog that leads them to sign up and provide their email address. Create Valuable Content. Blog, blog, blog!

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. The process was remarkably simple and hassle-free. Good video content engages customers and prospects like no white paper or webinar can. So why don’t more B2B companies use video?

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Convert

JULY 28, 2021

What it means to the future of SEO is that it needs to be better integrated with web design and web development processes. For SERP analysis, some industries are better than others when it comes to easily identifying things like blogs, major brands, and microsites appearing in the SERPs.

SEO 145

SEO SERP Trends Keywords 145

PureB2B

APRIL 2, 2017

name and email address) during the opt-in process to remove unnecessary barriers to entry. You can also build a microsite with landing pages that capture lead data. Offering freebies or incentives to encourage advocacy will work to enhance customer loyalty and generate more leads. Only ask for critical information (i.e.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

Vidyard

OCTOBER 9, 2014

65-90% of the buying process happens before a prospect even raises their hand. How do you possibly help a prospect through this large portion of the buying process before having any detailed information? Before they request a demo. Before they download a whitepaper. Before you even know they exist.

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. They apply technology to a difficult process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Industrial Marketing Today

APRIL 23, 2012

Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. However, you can gain some key insights into the art of storytelling to engage with engineers by visiting their microsite. Read my post, “How to Coax Content Out of Engineers” for more on this.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

SnapApp

FEBRUARY 22, 2016

Discussing that the way people are buying has changed, and B2B companies need to adjust their selling processes. Multi-touch Demand Generation. Heidi Bullock , VP of Demand Generation at Marketo presented on “ The Right Message at the Right Time. ” Content should educate and inform rather than interrupt and sell.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Adobe Experience Cloud Blog

APRIL 9, 2009

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Tell us a little bit about how you got into demand generation , and what you like most about it. What I like most about Demand Generation is that it makes the customer's buying process so much more efficient. You can also follow Jep on Twitter ( @jepc ).

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Hinge Marketing

JANUARY 3, 2017

Look for firms to invest more in recruiting materials, career microsites and branding. Millennials are known as the “cause generation” for a reason. A generation raised on the web is fast becoming the beating heart of our industry. Trend 2: More emphasis on community outreach.

Trends 54

Trends Planning Advertising Agencies Microsite 54

Hinge Marketing

AUGUST 16, 2017

Download the Marketing Planning Guide and develop a robust marketing plan that generates leads and builds your reputation. The tools are simple to use (think Google and LinkedIn), powerful and can generate more options more quickly than traditional techniques, such as asking colleagues for referrals. Next look at your website.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86