The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. The process was remarkably simple and hassle-free.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

SugarCRM

DECEMBER 11, 2013

Microsites. White Papers. Getting automated processes integrated and flowing inside the system is one of the biggest hurdles to overcome. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Lead Routing.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Hinge Marketing

JANUARY 3, 2017

Look for firms to invest more in recruiting materials, career microsites and branding. Millennials are known as the “cause generation” for a reason. A generation raised on the web is fast becoming the beating heart of our industry. Trend 2: More emphasis on community outreach.

Trends 54

Trends Planning Advertising Agencies Microsite 54

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

SnapApp

FEBRUARY 22, 2016

Discussing that the way people are buying has changed, and B2B companies need to adjust their selling processes. Multi-touch Demand Generation. In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. Content should educate and inform rather than interrupt and sell.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Webbiquity

FEBRUARY 13, 2010

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. However, the purchasing committee will generally include someone from IT, the CFO, and in smaller firms possibly even the CEO.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Landing pages are microsites that promote specific products/services with call-to-action web forms.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

SnapApp

FEBRUARY 23, 2016

'” Discussing that the way people are buying has changed, and B2B companies need to adjust their selling processes. Multi-touch Demand Generation. ” In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. Check out her presentation here.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Marketing Insider Group

JANUARY 28, 2015

If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). Can you give any advice for handling the whole content marketing process as a small team with little to no budget? Quality content takes so much time.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Webbiquity

JULY 10, 2018

A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. You may use content planning and development tools to help create those.

Paid Content 213

Paid Content CMS Development Design Optimization 213

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process. Most sales people still don't.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

markempa

FEBRUARY 9, 2015

Unfortunately, if you have a lot of content this can be tedious process, but trust me, it’s worth it. Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Zoominfo

SEPTEMBER 23, 2018

Creating a podcast may seem complicated at first—but for modern marketers, it’s a relatively simple, cost-effective process. There are many advantages to podcasting, both for your brand identity and as a revenue generator. Whether through direct sponsors or lead generation, B2B brands who podcast can make money in a number of ways.

B2B 176

B2B RSS Microsite Skype 176

KoMarketing Associates

SEPTEMBER 18, 2018

Microsites. As the workforce ages, the generations with purchasing power are shifting as well. While we should not neglect other generations of buyers when creating B2B tech content, it might not be a bad idea to prioritize Millennials in 2019 and beyond. Whitepapers. Case Studies. Social Media. They value collaboration.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. In this post, I break down a process used at Mention that brought us 5,000 leads in a day and 8,000 leads in the first week, plus links in major publications and plenty of buzz online. But first ….

Microsite 105

Microsite Content Advertising Agencies Lead Ranking 105

Valasys

DECEMBER 20, 2019

The Use of Account-Based Marketing by Couchbase to generate a sales pipeline worth $1.5 It also employed persona workshops to better understand the roles, pain-points, buying cycle relevance & content preferences of each individual involved in the decision-making process. HubSpot commercial called “What is HubSpot?”.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Webbiquity

JULY 26, 2010

Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ). The Process of Inbound Marketing Automation , Wednesday, July 14, 2010. Rob Leavitt ( @robleavitt ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Sharpspring

JANUARY 10, 2019

Interactive content is special in that audiences don’t passively consume it, which makes it a powerful content type for generating and nurturing leads. Email results — Give users the option to receive an email copy of their results, capturing their contact information in the process. This is especially true with interactive content.

Webinar Metrics 51

Webinar Metrics Lead Scoring Lead Ranking Marketing Automation Services 51

Adobe Experience Cloud Blog

OCTOBER 30, 2012

You are trying to make sure your lead generation vehicles are driven efficiently and effectively—with marketing automation as your engine—to beat your competitors to the finish line. by Kelly Waffle Being a successful B2B marketing professional today can be compared to being a successful race car pit crew chief.

Lead Scoring 48

Lead Scoring Lead Ranking Marketing Qualified Leads Sales Qualified Leads 48

KEO Marketing

OCTOBER 17, 2017

The planning process clarifies your target audience. Microsites (44%). Generating B2B Leads with Social Media. When you generate leads, only 27% are ready to buy. You can improve lead generation and nurturing efforts by making it easy for your audience to engage with you. E-newsletters (80%). Videos (74%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Convince & Convert

OCTOBER 22, 2013

Our process at Moz isn’t much different than most companies. Some of the specific numbers we tend to report on include: Short Term: Overall traffic generated & reach of the campaign. New web technologies like WebGL and other experimental aspects of HTML5 will enable the next generation of interactive content.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

Buzz Marketing for Technology

JULY 28, 2008

"Sampling & remixing; borrowing & reshaping; appropriating & recontextualizing," in the words of the call for papers for the conference. He says this process, in folklore, is called "quilting." can be defined in a number of ways, technically, by uses, by generational shifts, etc., White Papers. C-Level View.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Webbiquity

APRIL 23, 2013

Now in their mid-teens to mid-thirties, people in this generation came of age knowing how to interact with technology and are comfortable using it to their advantage.” Share your expertise to guide them through the process to better understand their issues.” What sources are driving the most traffic? The most revenue?

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

SnapApp

OCTOBER 6, 2015

Over the next few weeks, we’ll roll out the stories behind these awards and give you the step-by-step process for how these customers built award-winning interactive content marketing programs. Genius Generator. This award recognizes the SnapApp customer who has used interactive content to generate amazing returns on their marketing.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

SnapApp

JULY 7, 2017

To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. How can you better qualify leads to free your sales team up to spend more time on revenue-generating activities? Bottom line: it’s a numbers game. Interactive content.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Madison Logic

MARCH 25, 2022

Traditional lead generation programs typically call for marketers to attract as many leads as possible before qualifying them. Comparing these various rates gives you greater insight into the different parts of your lead nurturing process, enabling you to make informed strategic decisions. Campaign-level conversion rate.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

ClearVoice

JULY 12, 2022

Keeping up with the latest 2022 content marketing trends is an ongoing process because the tools and technologies available change rapidly. Likewise, Gupta shared how the development of bite-sized content — rather than long white papers — has permeated the B2B world just as it has B2C efforts. Live Social Media Shopping.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Martech

JULY 12, 2021

In his seminal 1950 paper, “Computing Machinery and Intelligence,” Alan Turing argued that intelligence could plausibly be ascribed to a machine if it was able to maintain a conversation just as well as a human. Marketing agency 3P built the microsite for the experience that ran within the Pinterest platform.

Paid Search Agency 99

Paid Search Agency Microsite Advertising Agencies Marketing Agencies 1 99

Content Standard

NOVEMBER 14, 2016

Generating lots of leads—but not necessarily the right ones—is a limitation of inbound marketing as a client acquisition channel, and it’s pushed some forward-thinking marketers to turn their attentions toward account-based marketing. The process of transitioning to account-based marketing is fairly straightforward.

Account Based Marketing 40

Account Based Marketing Planning ABM Paid Search Agency 40

Hinge Marketing

DECEMBER 6, 2017

Look for firms to invest more in recruiting materials, career microsites and branding. Millennials are known as the “cause generation” for a reason. A generation raised on the web is fast becoming the beating heart of our industry. Trend 2: More emphasis on community outreach.

Trends 55

Trends Planning Advertising Agencies Thought Leadership 55

DivvyHQ

NOVEMBER 22, 2017

And while it might seem like all you need is Microsoft Word, the process of creating text-based content can get complicated. Answer The Public – This nifty little tool comes in handy when you need to come up with story ideas, or jumpstart the process. This site lets you create custom memes. Interactive.

Budget Programs 40

Budget Programs Work Management Marketing Management Software 40

Hubspot

JULY 21, 2015

But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion: Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Convince & Convert

DECEMBER 30, 2015

That’s why I like to know how to repurpose any content we publish at CoSchedule to get the most out of the hard work that goes into the content creation process. How-to content offers step-by-step, process-driven information to help your audience do something better. White Papers. It’s specific and to the point.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

That’s why I like to know how to repurpose any content we publish at CoSchedule to get the most out of the hard work that goes into the content creation process. How-to content offers step-by-step, process-driven information to help your audience do something better. White Papers. It’s specific and to the point.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168