landing-page Generation Related Topics 
Industrial Marketing Today
JULY 20, 2021
The importance of landing pages for industrial lead generation cannot be overstated. Landing pages are where your visitors first land from a marketing campaign or a social. That’s where conversions happen—visitors turn into leads. This is only a content summary.
Industrial Marketing Today
JANUARY 30, 2011
Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads. What is a landing page?
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Industrial Marketing Today
OCTOBER 17, 2010
My client wanted to gain a better understanding of Web site interactions that could be tied to a specific email and help him refine his landing pages to improve his lead generation efforts. A goal is a website page which a visitor reaches once they have taken a desired action).
Industrial Marketing Today
DECEMBER 7, 2010
Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Raised win rates on marketing-generated leads by 7% and reduced “no decisions” by 6%.
Industrial Marketing Today
DECEMBER 12, 2010
Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. They want to know how much revenue was generated from all that marketing activity. And a bulk of the leads generated will fall through the cracks. Defining qualified leads. Oh, what a waste!
Industrial Marketing Today
OCTOBER 9, 2012
A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. The last three items are some of the most visited pages and can be tracked directly to RFQs.
Industrial Marketing Today
MAY 26, 2011
In general B2B and technology (software and IT) marketing, there is usually a well-defined path for lead generation and nurturing with content. Manufacturers of industrial products struggle when it comes to generating a steady flow of fresh marketing content. Instead create optimized land pages and drive traffic to them.
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