What we didn’t anticipate was walking home with 6 awards: Best Integrated Campaign, Best Use of DM and Best Lead Generation Campaign for our Thunderhead I AM campaign. It’s sore heads and big smiles a plenty in Earnest Towers as we dote over the spangly array of awards that now adorn our office. The B2B Marketing Awards bash is now a firm fixture on the industry calendar – and just gets bigger and more sparkly every year. This year – with a record breaking number of award entries by the great and the good in B2B – it was never going to be plain sailing. MORE >>

Check out the Earnest top 5 infographics for the mobile generation. It was certainly a week for the history books. From the phone hacking scandal that brought down the 167 year old British red top to the 135 th and final Space Shuttle launch, we had it all. But what will history remember in the world of b2b? In all honesty, not a lot, but here’s the Earnest take on the last 7 days. Useful report of the week. You may have seen Forbes’ Digital C-Suite report – 18 months old but still a worthwhile read. Now hot on its heels follows the equally enlightening: ‘ Video in the C-Suite ’. MORE >>

This is the next generation of business buyer and one to keep our beady eyes on – because they will be measuring you up for sure. In a week in which the London weather continued to stick with its wet and dreary ways, we bring a ray of sunshine as the much awaited second series of ‘This is the week that was’ comes back to the blogosphere in a blaze of glory. The writer strike is off, the reading and research has begun and the news and views of the B2B community are once again distilled into one blog post. Enjoy. Content advice of the week. Content. What’s your experience? New formats? MORE >>

Well not a huge amount, apart from of course a slap in the face that social media is truly the mouthpiece of the next generation and the channel that tomorrow’s business leaders, and buyers, will be using. This week there was only one thing dominating the news (apart from the small issue of the economy going down the pan) – the streets of London were taken over by baton and Blackberry wielding youngsters, ready to grab whatever they could get their hands on. Is there anything the world of business, and B2B, could learn from this? But is this right, and more importantly is it fair? MORE >>

Gartner this week recognised that cost cutting strategies are being replaced by those focused on revenue generation to drive profit. With 76% of CMOs listing lead generation as one of their biggest challenges, the growth of marketing automation platforms has helped provide a remedy to these woes. From heat waves to thunderstorms, last week saw it all. Things were not quiet at Earnest HQ while we kept our beady eye on the world of B2B. Here is our take on what happened. Hitting them for 6. Blog post of the week. Branding quandary of the week. Optimists of the week. Well yes. MORE >>