Earnest about B2B

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A guide to content curation. Where can I find shareable social content?

Earnest about B2B

We haven’t got resource to generate content all day long.”. It takes the pressure off needing to generate new unique content all the time and allows you to appear knowledgeable about key issues. How can we keep the content monster fed and happy? Their made-up homonym , not mine. Like others, I’m guessing, my first thought was “I wonder what an evangelist does on a day-to-day basis?

Changing rooms and changing behaviours: improving the retail experience

Earnest about B2B

And in the event of the power going out (thanks for the suggestion Dave Malloy) and the large screens are affected, the shop is fitted with Pavegen electricity generating floor tiles – meaning that backup power is constantly being produced. “If men liked shopping, they’d call it research” - Cynthia Nelms. The rewards were high but the struggle was real. We're playing by their rules.

Don’t hate the player – an introduction to gamification

Earnest about B2B

Stay tuned for some excellent examples of how gamification has helped some of the world’s top businesses fuel engagement and generate awareness. "You have to learn the rules of the game. And then you have to play better than anyone else" - Albert Einstein. remember well the long summer holidays of my youth. As a 28 year old man-child, shamelessly little has changed. and Nike’s NikeFuel band.

Putting the tea in team: brewing a successful marketing team

Earnest about B2B

Tea making is a noble practice passed down from generation to generation. Likewise, successful marketing teams will have a sound working knowledge of sales enablement, marketing automation, and lead generation and management. "I would rather have a cup of tea than sex." – Boy George. My colleague stands up, pointing his finger at each of us in turn “Tea? Was that a no? Sugar for you, right? And I hear him making the noise ‘tea’, and his lips making the right shapes, but I know – I know – that what’s coming back won’t actually be tea. Scum bags. Jesus, get it together Pete.

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Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. how content marketing helps generate. their content marketing efforts—generate. All rights reserved.

22 things we learned at the Festival of Marketing 2015

Earnest about B2B

How do you get generation Tinder to swipe right? Festival season as we know it has been over for a couple of months now, but that didn’t stop the Festival of Marketing 2015 taking place in East London’s Tobacco Docks. Unlike Glastonbury however, we were fortunate enough to actually score a couple of tickets to attend this year and check out what’s been happening in the marketing industry.

22 reasons you know you work in B2B marketing

Earnest about B2B

When you count a highly successful campaign as generating 16 leads (okay, it did bring in £32m). 9. When your client's buying cycle is so long that their CMO will have moved jobs three times before any of the leads you’ve generated for them convert into sales. We put heads together at Earnest and decided to settle this once and for all. If for any reason you weren't sure, here are the tell-tale signs. You know you work in B2B marketing. 1. When the most talked about campaign in your industry features a washed up actor balancing on two trucks. 3. B2B-ers, over to you.

Lessons from the Mad Men

Earnest about B2B

Your whole generation, you drink for the wrong reasons. My generation, we drink because it''s good, because it feels better than unbuttoning your collar, because we deserve it. What marketers today can learn from 1960’s Ad Land. You don''t know how to drink. We drink because it''s what men do.”. Be brave, be different. Remember that strategic thinking always has a role to play.

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5 everyday terrible user experiences (and how to avoid them)

Earnest about B2B

All this means is that I’m going to have to generate a new password every time I want to log in and then probably, further down the line, change supplier. If you’re going to offer users self-service information, you need to get with the programme. More and more of our day-to-day processes are now being designed so that we (the users) can complete them online. And we love it. Please use it.

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Staffing and Launching Your Content Marketing Program

all generated over 1,000 readers and 3,000 atten- tion minutes, just like they do every month. generates about 150 views on the first day, and about. post still generates about 18 views per day. stories generating traffic, which results in compounding. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY31 Whose job is it to generate story ideas? All rights reserved.

Email marketing: Is emailing purchased data a waste of time?

Earnest about B2B

In this post, I’m going to talk to you about data (groannnn) and how: “Campaigning to purchased data is a bad idea” Sure you’ve managed to buy a list of 200,000 opt-in contacts – all with a shiny email address – but sending your campaign out to these people straight away won’t generate the results you want. Watch this space. B2B Marketing

You have a new match! Online dating tips for the B2B inbound marketer

Earnest about B2B

Companies that blog generate 67% more leads per month than those that don’t, and 82% of marketers who blog on a daily basis acquired a customer from it. If it’s not working out for you, then change your details and try new methods (such as growing a great big bushy beard – as apparently the more hirsute gentlemen on Tinder generate 18% more ‘right swipes’ ). Hot tips from Earnest!

The Earnest Christmas kidnapping

Earnest about B2B

If you’re going to use anonymous phone calls to generate buzz ahead of your event, make sure they can’t be misinterpreted as death threats. We give you the inside scoop on the Earnest Christmas party. I’m worried my desk looks like it belongs to a drug dealer. Last Wednesday Earnest was kidnapped. text arrived around 10am. Attention Papa Bear, this is an URGENT message. Be ready. Events

Should your business be vlogging? Can it fit into your B2B marketing strategy?

Earnest about B2B

According to Social Media B2B , companies that blog generate 67% more leads per month than those that don’t. The Sunday Times magazine recently made a bold statement: ‘ if you haven’t heard of Alfie Deyes, then you are old. Simple’. Alfie Deyes has taken the virtual world by storm with his ‘Pointless Blog’ vlog (aka video blog). So, Vlogging is big business. Islands in the stream(ing).

5 New B2B Sales and Marketing Strategies

helps generate qualified leads, but moves customers through the buyer stages. generate quality leads, but to deliver valuable insights along a buyer’s journey. 3. “No matter how the CRM industry evolves, getting the sales and marketing teams. marketing and sales leaders will help generate high-quality leads and maximize. 5 New B2B Sales and Marketing. Strategies. Overground. 2.

The Panini Sticker: Probably the best content marketing in the World

Earnest about B2B

But chances are, the sticker album will continue to be the perfect accompaniment to the World Cup for generations to come. A look at the sticker phenomenon that''s taken the world by storm. You may not have noticed but an epidemic has been sweeping the globe these last few weeks. It’s afflicted children and adults alike – in fact a surprising number of grown men. You bet it does.

What lies ahead: from the Wearables watershed to the Internet of many more Things

Earnest about B2B

Last week, analyst CCS Insight hosted its annual ‘Predictions for 2016 and Beyond’ event. Jam packed with interesting thoughts on what’s going on in the mobile, media and internet industries – and what lies ahead, here’s what I learnt: We’re so over smartphones. 
 > Over 1.5b Augmented and Virtual Reality – this time we know it’s for real
. > What’s the difference? Technology b2b mobile b2b

Parlez-vous B2B? The dangers of using jargon in your marketing

Earnest about B2B

In between making us all feel quite ancient, we asked her for some thoughts on a live brief we had on for a global lead generation programme. The 18 th Century French philosopher, Etienne Condillac , observed that “every science requires a special language, because every science has its own ideas.” rude awakening. Within minutes Emily had compiled a list of 14 (yes, fourteen!)

This is the week that was: it's beginning to look a lot like Christmas

Earnest about B2B

Business name and logo generator of the week. You can all go home now and get on with finally finishing that box set of ''The Wire'', thanks to the massively useful Hipster Business Name Generator. A quick look back at the week''s highs, lows and Paddington Bear related stories. Marketing call-to-arms of the week. Lovely stuff. Ok, good. Do you know how they solve problems?

Content Methodology: A Best Practices Report

generation Lead generation: Create. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V.

This is the week that was: Pitches, Emails and Jelly

Earnest about B2B

So it’s no surprise inboundsales.net learned a few lessons from him when it comes to B2B lead generation. The best of the best in B2B marketing. It’s been a crazy old week over in Earnest towers, but never so much that we couldn’t squeeze in our weekly round-up of the best articles for you to peruse over a nice cup of coffee. Enjoy. Social media tip of the week. Tasty.

The marketing graveyard has shut up shop

Earnest about B2B

Not only is email saturated today, the new generation entering our workplaces don’t use it. A blog post on the death of email caused quite a stir recently. The point was a fair one – B2B marketers are focusing on email marketing when in fact they should be keeping up with the latest marketing trends. There was even evidence to back it up. The author explained that “of the 300 odd slices of spam, about 60% had personalised the email with my name. About 10% of them had my name spelt incorrectly, left blank where the data merge had failed and one even said ‘Dear Do Not Email’”.

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Vital statistics for every B2B marketer

Earnest about B2B

Sales generate 53% of their own leads and marketing contributes just 24%. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. 75% of B2Bers participate in microblogging (eg. Twitter) versus 49% of B2Cers. Source: Business.com – 2009 B2B Social Media Benchmarking Study ( [link] ). Versus.

The proof is in the pudding – The essential benchmarks for all B2B Marketer’s

Earnest about B2B

Companies with 1-10 employees spend up to 44% of their lead generation budget online using SEO, PPC, blogging and various social media channels however in companies with 50 or more staff, the budget allocation to these online activities falls to just 31%. Every good marketing strategy needs a good set of performance indicators to back it up. However, more often than not, determining these targets can be as big a stab in the dark as a game of pin the tail on the donkey. So here are a few figures from Earnest to turn your wild guestimate into an educated estimate. Source: Hubspot.

Definitive Guide to Planning a New Content Initiative

generate more leads” aren’t good enough. analytics platforms and look for the pages or posts that have generated the most traffic. Let’s take the first example of generating 2,000 sales-ready leads in 12 months. have 12 months to generate 2,000 leads, it means you really only have 12 opportunities. to plan and produce effective content for their respective companies.

The B2B CMO checklist for 2014

Earnest about B2B

Marketing automation was designed for nurturing and generating leads, and delivering the right messages to the right people at the right time. What should be at the top of every B2B CMOs agenda this year? Now the New Year is well and truly underway, many CMOs are bracing themselves for the challenges – big and small - that lie ahead in 2014. ‘But how is inbound more economical?’

Peak performance and happy endings in B2B marketing

Earnest about B2B

Decode proposes that peaks can be generated by surprising the customer with something unexpected and pleasurable that generates a positive peak. The smart chaps at Decode last week issued their quarterly science update entitled ‘The peak-end effect’. We, as marketers, know that leaving customers with a positive impression across everything we do is pretty important, right? But how exactly do customers evaluate what a positive impression is? The fact is our evaluation varies from moment to moment. So you could say, it pays to leave a good taste in the mouth.

5 things we learnt from Davos that we thought you needed to know

Earnest about B2B

Being able to understand and act on these changes is the key to generating profitable revenue growth. Last week, presidents, prime ministers, business leaders and their entourages gathered in a Swiss ski resort to set the world to rights. Well kind of. The World Economic Forum Annual Meeting, also known as Davos, is now in its 40 something year. It’s raison d’etre: to provide an unrivalled platform for leaders from all walks of life to shape the global, regional, industry and business agendas. Take this year’s theme: ‘Resilient Dynamism’. Social makes the top table . The big 5 . link].

Predictions from the front-line of B2B marketing 2016

Earnest about B2B

While we’ve all been busy implementing things like CRM, web and social analytics and marketing automation platforms, at the moment they’re all generating a lot of data without much insight. What lies ahead in 2016? Life moves pretty fast. If you don’t stop and look around for a while, you could miss it ,” said one wise philosopher (aka. Ferris Bueller). Content, content everywhere.

Content Marketing Playbook: Strategy and Roadmap

Our blog generated 2 million views. essential to Moz, a company that generates all of their. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Back at GE and in. emerge.

This is the night that was: Earnest wins 6 B2B Marketing Awards

Earnest about B2B

What we didn’t anticipate was walking home with 6 awards: Best Integrated Campaign, Best Use of DM and Best Lead Generation Campaign for our Thunderhead I AM campaign. It’s sore heads and big smiles a plenty in Earnest Towers as we dote over the spangly array of awards that now adorn our office. The B2B Marketing Awards bash is now a firm fixture on the industry calendar – and just gets bigger and more sparkly every year. This year – with a record breaking number of award entries by the great and the good in B2B – it was never going to be plain sailing.

This is the night that was: Earnest wins 6 B2B Marketing Awards

Earnest about B2B

What we didn’t anticipate was walking home with 6 awards: Best Integrated Campaign, Best Use of DM and Best Lead Generation Campaign for our Thunderhead I AM campaign. It’s sore heads and big smiles a plenty in Earnest Towers as we dote over the spangly array of awards that now adorn our office. The B2B Marketing Awards bash is now a firm fixture on the industry calendar – and just gets bigger and more sparkly every year. This year – with a record breaking number of award entries by the great and the good in B2B – it was never going to be plain sailing.

Don’t hate the player – an introduction to gamification

Earnest about B2B

Stay tuned for some excellent examples of how gamification has helped some of the world’s top businesses fuel engagement and generate awareness. "You have to learn the rules of the game. And then you have to play better than anyone else" - Albert Einstein. remember well the long summer holidays of my youth. As a 28 year old man-child, shamelessly little has changed. and Nike’s NikeFuel band.

B2B 4

Why inbound for B2B Marketing?

Earnest about B2B

Companies that excel at lead nurture generate 50% more sales ready leads at 33% lower cost and nurtured leads make 47% larger purchases than non-nurtured leads. Companies that excel at lead nurture generate 50% more sales ready leads at 33% lower cost and nurtured leads make 47% larger purchases than non-nurtured leads. In 2013 inbound marketing has been the talk of the town. But why?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

OF IMPORTANCE TO YOUR COMPANY By average By first place votes 1 2 3 4 5 6 7 8 LEAD GENERATION (7.5/150) ENGAGEMENT RATE (7.2) Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. But brands.

B2B Content Marketing: Reaching the people that matter

Earnest about B2B

When it comes to content generation, explore the use of Curation platforms but don’t forget to unlock the ‘Content Dungeon’ in the depths of your organisation (a blog post on that coming soon). Yesterday Earnest had the pleasure of a guest speaker spot at B2B Marketing ‘s Content Marketing seminar. Earnest took on the topic of Content Distribution.