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APRIL 29, 2011 Other Voices: A Discussion with Mark Ragan, CEO of Ragan Communications
On the internal side of the business, companies will continue to rely increasingly on user generated content produced in internal, collaborative networks, so-called Facebook-type sites behind the firewall. have been fortunate enough to get to know Mark Ragan more closely during the past few years. If you’re on Twitter you probably already know and follow @MarkRaganCEO. Come to us.
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FEBRUARY 10, 2012 Other Voices: Julie Meredith, Radian6
Having a clear understanding of your industry and what is trending within it, you will have the tools to generate leads. Julie Meredith is a Community Engagement Specialist at Radian6 with a focus on social strategy as it relates to financial services. had a chance to engage in a Q&A with her on the topic of measurement in B2B and financial services. Slowly.
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DECEMBER 6, 2011 How are you measuring influence?
For instance, location metrics can better help you understand if you need to translate content or even add more content to focus on other regions, but you need to get an understanding from the business if that’s really ideal to sales and revenue generation. Last week I spoke at the European Corporate Communications Social Media Summit on tracking influence and the non-financial ROI.
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APRIL 6, 2011 Is Motivation the Key to Success?
Are you actively engaged in learning about the details of how your organization operates and generates revenue? Mentoring: If public relations is going to contribute to an effective organization, we have to mentor the next generation of communicators. What drives success in our profession? Source: Winnod. How does one become successful in corporate communications? What motivates you?
| | B2B VOICES
JANUARY 23, 2012 It’s Time for B2B Social Media Marketing to Generate Leads
Rather, it tries to open the lock box to social media lead generation. Bigger reach is needed to generate word-of-mouth and leads online. This ignores the benefits that social media brings to search, and the ability to leverage and share the knowledge and expertise imbedded in B2B companies to build and nurture relationships required for lead generation. . Cohen. recommend it.
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MAY 10, 2011 Has Social Media in Financial Services Arrived?
In these terms, all of Twitter generates only a sand castle of quality data a day. For instance, just look at this chart generated by LinkedIn at the rise in the number of links shared on its network. It’s been a busy week for social media in financial services…and it’s only Tuesday. For years I’ve been an advocate of using social media in a B2B/financial services setting. recently spoke in London at the Finextra conference about our experiences. It allows you to educate, build advocacy and monitor for issues. But who is lagging and why? Why now?
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B2B VOICES Guest Post: How B2B Companies Can Use Video/Photos in Social Media
| WEDNESDAY, JUNE 9, 2010
With so many different product lines, determining what would generate
the best results proved to be difficult. By Leyla Arsan , Lotus Marketing Services. As a small business owner who utilizes Social Media for her own marketing efforts, I often think of how I can better assist my B2B clients more effectively manage their social media efforts. I start by clarifying what social media means to me; social media is not just Facebook & Twitter, those are just two components. Flickr. While building my business as an event marketer, I started to use Flickr to host photos of client events. MORE >>
B2B VOICES Trendsetting: Are You Ready for These Five Trends?
| WEDNESDAY, JUNE 29, 2011
Do you have your reports just blindly generate
the same data points month after month? There’s a very interesting blog post in today’s WSJ Tech Europe on five trends to watch for in the coming five years. Disruption to Business plans. Big Data. Internet of Things. Privacy. Talent Management. You should take the time to read the post now and then come back here to add your thoughts. It’s a very relevant look at what is coming to your business. Are you ready as a communicator to deal with these trends? The problem is two-fold: 1. And guess what? Lots more. MORE >>
B2B VOICES Other Voices: Ann Handley, MarketingProfs
| MONDAY, APRIL 15, 2013
It’s more important to figure out what marketing metric matters to you : It might be sales, but it might be something else, too: Customer engagement or sharing metrics, or the length of time between a lead generated
and a sale. But at a high level, look at your lead generation
, sales, and sharing metrics. 'This post marks a milestone for the group at B2B Voices as it is our 200th since we launched four years ago. You are clearly very busy. Tell me about how you process information and content. try to touch things once (email, social updates) when I can. Surprisingly, huh? MORE >>
B2B VOICES Five Questions on the Profession of Public Relations
| THURSDAY, MAY 12, 2011
I’m hopeful that the future of public relations is very bright and the the new generation
of communicators will take this profession to a new level. One of my former students at DePaul University some time ago asked me to help him with a class assignment. He had five questions for me to answer about the profession of public relations. Below are my thoughts I shared with him. What has changed in the profession in the last decade? By far the greatest change has been technology — from email to websites to social media. But it cuts both ways. Our workload has increased. MORE >>
B2B VOICES SXSW: R “Ray” Wang on Customer Engagement
| SATURDAY, MARCH 16, 2013
concern was generating
enough content for their content marketing efforts. I had an opportunity to sit down with R “Ray” Wang, CEO of Constellation Research, in San Jose a month ago, and discussed his 9 Cs of Customer Engagement. As I have a SXSW Interactive video sharing those 9 Cs courtesy of Software Advice and CRMSoftware.tv , this now gets to be a SXSW post! Video: 9 Cs of Customer Engagement. Wang brings strong B2B credentials, having been a top enterprise apps industry analyst before becoming a founding analyst at Altimeter and now CEO of his current firm. MORE >>
- SEO or social search: What’s a B2B communicator to do? B2B VOICES | FRIDAY, FEBRUARY 10, 2012
- Meet Your Future B2B Customers B2B VOICES | MONDAY, MAY 3, 2010
- There’s No Such Thing as B2B Social Media B2B VOICES | FRIDAY, JULY 23, 2010
- BMA Report: Social Media and B2B are Peanut Butter and Chocolate B2B VOICES | MONDAY, JUNE 4, 2012
- A Brave B2B Social Media Book B2B VOICES | MONDAY, FEBRUARY 6, 2012
- How Stratasys Hit 700k Video Views and Reimagined What’s Possible in 3D Printing B2B VOICES | FRIDAY, FEBRUARY 1, 2013
- Looking for the Method Behind Your Competitors’ Madness B2B VOICES | MONDAY, APRIL 5, 2010
- A Look at 2012: Financial Journalists on the State of Financial Journalism B2B VOICES | MONDAY, MARCH 26, 2012
- SXSW: We Still Need to Get Together in the Real World? B2B VOICES | FRIDAY, MARCH 8, 2013
- Mission Impossible: B2B Blogger Goes Rogue B2B VOICES | WEDNESDAY, SEPTEMBER 7, 2011
- Yes, Giving Back to the Profession Makes a Difference B2B VOICES | FRIDAY, APRIL 20, 2012
- Search Marketers Pack ‘Em In at BMA Gathering B2B VOICES | MONDAY, FEBRUARY 20, 2012
- SXSW: Consumerization of IT Trend Shows No Sign of Slowing B2B VOICES | SATURDAY, MARCH 9, 2013
- Social Media: A Crucial Component for Success B2B VOICES | TUESDAY, MAY 7, 2013
- Measuring Outcomes in B2B Social Media – Part II: A Model B2B VOICES | MONDAY, MAY 17, 2010
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