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  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Generation] How to Design and Validate CRO Experiments [Free Template + Calculator]
    Because with the help of CRO, you can optimize the content and pages you already have to generate new leads. Creating new content on a regular basis isn't always easy -- especially when you're on a small team. That's why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Just how powerful is it?
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 3, 2015
    [Generation] Personalization 3.0: Turning Your Website into Your Best Salesperson
    That’s what today’s generation of personalization –Personalization 3.0, if you will – is all about. frequent speaker at leading industry events, Andy has more than 20 years of experience helping software companies launch products, drive demand, improve sales productivity and develop revenue-generating content marketing programs.
  • HUBSPOT  |  MONDAY, AUGUST 6, 2012
    [Generation] 19 Reasons You Should Include Visual Content in Your Marketing [Data]
    10) Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers? Marketers. Oh, also revenue. Not a bad setup. Source: SEOmoz ) Tweet This Stat! 6) Visual content drives engagement.
  • BIZIBLE  |  MONDAY, JUNE 13, 2016
    [Generation] 6 Questions About Marketing Attribution That You Were Too Embarrassed To Ask
    For a long time in B2B organizations, the goal of marketing was to generate leads. To optimize the entire process -- not just Marketing or Sales -- both teams must work towards the same metrics and goals, which, primarily, is generating revenue. It seems like more and more people are talking about marketing attribution these days.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 15, 2016
    [Generation] 3 Business tips to make the second half of your 2016 count
    Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. By Mars Dorian, {grow} Contributing Columnist. It’s the middle of the year and I’ve done a little check-up review of my web business situation. always try to learn from my peers and good blog posts to bring my online career to the next level.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2011
    [Generation] 92% of Marketers Agree: Content Is Critical for SEO [Infographic]
    It can help establish your business as a thought leader in its industry, it can help to power your lead generation efforts, and it can help you effectively spread your marketing messages in creative ways. In inbound marketing, consistent content creation can be beneficial for quite a few reasons. And what can more traffic lead to?
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 22, 2010
    [Generation] A few thank-yous (After all, it’s Thanksgiving week)
    A few thank you’s from the expert in marketing lead generation, Fearless Competitor. Also, did you happen to see the 2011 Demand Generation Predictions from top experts on the Eloqua blog? We … Continue reading → Tags: lead generation Lead Nurturing Lead Scoring fearlesscomp on Twitter.
  • HUBSPOT  |  SUNDAY, MARCH 8, 2015
    [Generation] 1 Million B2B Sales Jobs Will Vanish by 2020 [New Research]
    Explainers are the second most at-risk group, thanks to sophisticated company websites. "If you look at really compelling websites, they provide things like how-to videos, detailed facts, and user-generated content," Hoar said. "So as technology gets better at explaining things, we don''t need humans to explain any more.". Of the 4.5
  • HUBSPOT  |  SATURDAY, FEBRUARY 28, 2015
    [Generation] 15 Expert Tips on Accelerating Your Sales
    The rewards are greater." ( Tweet This Quote ). 7) "A modern demand generation strategy means less focus on interruptive outbound marketing and more focus on inbound marketing." ( Tweet This Quote ). 8) "Focus your content on long-tail topics. This post originally appeared on the Sales section of Inbound Hub. Aligned. Inbound Sales Daily
  • BIZNOLOGY  |  THURSDAY, DECEMBER 27, 2012
    [Generation] Too busy with clients to post to my blog
    Most people don’t generate ideas on demand, while they sit and contemplate. Photo credit: digitalrob70. She gave me an entirely believable and reasonable reason for her lack of recent posts: “I am too busy with my clients to post.” First off, nobody actually has any more time than anyone else. It works for me.
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Generation] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    To get some initial guidance on topic generation and keyword research for the blog, they needed to first research and create buyer personas. As any practiced inbound marketer knows, call-to-action (CTA) buttons are a critical component of your website's lead generation process -- especially on your blog. Setting Up a Blog Strategy.
  • KAPOST  |  TUESDAY, MAY 10, 2016
    [Generation] Top 10 Takeaways from the B2B Customer Experience Report [Original Research]
    Lead generation and revenue/ROI are the top marketing priorities of 2016. ( Today, everything is connected. From the screen of your iPhone you can: control the heat of your home, monitor your bank account, play music, sync photos, send an email, etc. Technology has completely changed the way we market. Adapting Tweet this! ). 2.
  • LEANDATA  |  WEDNESDAY, NOVEMBER 4, 2015
    [Generation] Are MQLs a Vanity Metric?
    Carlos Hidalgo , the CEO of Demand Generation management firm Annuitas bluntly echoed that sentiment. “I, too, hate the funnel,” Hidalgo said at the conference. “I don’t like the waterfall. I’ve never talked to a buyer who said, ‘I’m in the sales-accepted lead part of the purchase process.’” He also added: “Let’s be clear, those aren’t leads.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 21, 2010
    [Generation] Is Marketing Too Busy? The Forgotten Sales Professional
    Demand Generation Sales Enablement Pisello Alinean content marketingA recent Content Marketing Institute article by Jennifer Watson, The Audience Content Marketers Can’t Afford To Ignore – But Almost Always Do got me thinking. Marketers are struggling like never before to meet the needs of a changing market.
  • B2B MARKETING ONLINE  |  MONDAY, DECEMBER 20, 2010
    [Generation] Catching the response that got away
    Demand generation marketing multi-channel reportingGuest blog by Mike Housley, managing director at Cyance: We all know times are tough. But in B2B marketing you could say times have been especially tough. Email marketing to businesses has just about reached saturation point with acquisition response rates going into freefall.
  • WONDERING OUT LOUD  |  MONDAY, AUGUST 24, 2009
    [Generation] Are you self serving or self promoting
    Tags: Marketing Social Media B2B B2C Blogging Facebook Lead Generation LinkedIn Professional Networking Social Networking Strategy Target market Twitter
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Generation] How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
    Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Content marketing is red-hot. So how do you get your C-suite to buy in?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 28, 2012
    [Generation] Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?
    In other words, marketing is no longer just an art form; it also needs to show that it’s an active generator of revenue, requiring sales and marketing teams to work together like never before. To be honest, we never came up with a clear answer. suppose it tastes great and is less filling. Worry less about the details, more about the concept.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Generation] Testing for B-to-B Marketers: How hard is it?
    Email to entirely cold prospects is too spammy to generate leads at a reasonable cost—and still doesn’t solve the universe size problem that we face with direct mail.   We considered Google AdWords with location targeting, but it’s going to be hard to sell the offer properly within the AdWords copy limits.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Generation] 31 business building benefits of Buyer Personas
    Creates higher quality lead generation. By Rob Petersen, {grow} Community Member. Buyer Personas  rock and I’m about to show you why. Buyer Personas are written characterizations of the real buyers who influence or make decisions about the products, services or solutions you market. TARGETING AND POSITIONING. MESSAGING AND MEDIA.
  • HUBSPOT  |  MONDAY, MARCH 12, 2012
    [Generation] 9 Excellent Examples of Brands Using Facebook's New Page Design
    But you can also take it a step further, like Verizon did by combining its cover photo with a contest based on user-generated content. While searching for brands using this area as a lead generator, there weren't many notable examples. So be the first one in your industry to figure out lead generation on the new Facebook layout!
  • OPENTOPIC  |  THURSDAY, JUNE 9, 2016
    [Generation] Linkedin Success System: Boost Your Career With Linkedin!
    With over 380+ million members, a higher return-on-investment than any other social media platform for lead generation; a tool that 94% of recruiters use. Opentopic blog >> udemy.com You Need LinkedIn To Have A Successful Career! EVERYBODY needs to be on LinkedIn. Cognitive Technology Cmo cognitive technology
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2011
    [Generation] How to Be a Marketing Automation Master [INFOGRAPHIC]
    As part of a whole inbound marketing philosophy, you can use marketing automation to help take the leads you're generating from blogging, social media, and other sources, and make them more sales-ready. Marketing automation is the use of technology and software to help move prospects and leads through your sales funnel. Connect with HubSpot
  • BIZIBLE  |  THURSDAY, MAY 19, 2016
    [Generation] Why ABM Marketers Need A Predictive Account Engagement Score
    Compared to a demand generation strategy, you’re spending more resources on fewer targets. With customer and revenue generation as the goal, an effective predictive engagement score gives both the marketing and sales team direction, and provides a signal that rises above the noise in account-based marketing. clicks, email opens).
  • HINGE MARKETING  |  FRIDAY, JANUARY 8, 2016
    [Generation] Top 4 Online Marketing Trends for 2016
    Learn about the most effective online marketing strategies to generate leads in our Online Marketing for Professional Services book. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. It’s 2016 already! Online marketing trends will focus around a few key areas.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 31, 2014
    [Generation] Why B2B Marketers Need to Market Like a Bunch of Babies
    We have worked with hundreds of businesses to build awareness, generate leads and increase revenue. I was just reading an article about SEO, and it hit me. B2B marketers (any marketers, for that matter) need to market like a bunch of babies. We need to market like babies, because after a few years, we can begin to think we know it all.
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Generation] The Future of Media and The Role I Want to Play
    Modern Media Buying and Enterprise B2B Demand Generation : Outlines the challenge modern media buying faces today in demand generation and a solution marketers need to embrace. The digital media landscape is changing rapidly. Once, most advertising was purchased directly from publishers. In reality, the change is far bigger.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Generation] 13 Little Landing Page Experiments That Can Make a Big Difference
    There are lots of little things you can do on your landing page to help you generate more leads and customers. Most landing pages are created to help you generate leads. When most people talk about experiments, it sounds like something overwhelming and complicated. You''ve got to set a control and treatment. and ta-da! How about both?
  • READYPULSE  |  FRIDAY, JULY 12, 2013
    [Generation] Announcing Hashtag Support for Instagram, Twitter, and Facebook
    Today’s social media marketers are using hashtags not only for pushing brand content, but increasingly using it for generating user content and driving conversations. What can you do to make user-generated content to drive online sales? Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Download the Guide.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Generation] 8 Ways to Make Your Content More Like Personal Conversations
    Read Dan’s book, The Truth About Leads , visit his blog ViewPoint ll The Truth About Lead Generation , or contact him: dan.mcdade@pointclear.com We're pleased to present this guest post by Dan McDade of PointClear. Read on to hear Dan's suggestions for creative ways to infuse your content with conversational elements. Serving.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Generation] Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
    Use SEO to generate more leads! SEO optimization is an important way to generate leads from your website visitors. Lesson 1: Introduction to Lead Generation. Fall is finally upon us. Time to pack away our beach towels and flip flops and trade them in for sweaters and scarves. Back to Basics: Laying the Groundwork for Inbound.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [Generation] Traditional and Predictive Lead Scoring: a Match Made in Data Heaven
    The answer is simple: predictive lead scoring enhances your demand generation funnel and works alongside your existing lead scoring. Author: Jessica Cross By its very nature, lead scoring should be predictive – a potential customer’s score should predict whether that person is going to buy from you. How Does Predictive Lead Scoring Work?
  • MARKETING ACTION  |  MONDAY, FEBRUARY 3, 2014
    [Generation] An Act-On Conversation: Anneke Seley and Shawn Naggiar Talk Inside Sales
    When I was trying to get everybody at Oracle to try out a lead generation function and later a revenue generation function without seeing the customer face to face, people thought I was mad crazy. Some of the old, traditional lead generation models don’t have the proper cadence and speed. What has changed for you mostly?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 13, 2011
    [Generation] How To Create Killer Content: Speak To A Customer
    One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers? Trust me, I have been there. Talk to a customer!
  • MARKETING ACTION  |  MONDAY, JULY 28, 2014
    [Generation] Got CRM? Why You Need Marketing Automation Too
    CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. Marketing automation: Supports early-stage lead generation. CRM changed sales… All this changed when we got an early version of a CRM system. Suddenly my computer got friendly and helpful.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 5, 2013
    [Generation] Top 50 Sales & Marketing Influencers for 2013
    He is a recognized expert in sales execution, channel management, revenue generation, sales analysis, compensation, forecasting, recruitment, and training. Your Sales Management Guru Blog Author on “Top 50 Sales & Marketing Influencers” List  . KNOXVILLE, Tenn., To request an advance copy, email ken@acumentmgmt.com. About Ken Thoreson.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Generation] New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen
    Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? We know that content marketing can  generate more leads , but according to Content Marketing Institute, only 30% of marketers consider themselves to be effective.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Generation] What Content Marketers Can Learn about “Link-Building” from Moz & BuzzSumo’s Newest Content Study
    However, longer-form content tends to perform better in terms of generating shares and links. Publishing content isn’t going to magically generate dozens of links for you. Scrolling through my email inbox after a relaxing Labor Day weekend, I was delighted to find an email from Moz sharing their newest content research findings.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 11, 2013
    [Generation] What Did I Learn About Social Selling to Prepare for 2014?
    They want to see not only $’s, but the activity it takes to generate the $’s (so they can scale and replicate). Sales Prospecting Perspectives is pleased to bring you a guest post from Jamie Shanks, Social Selling Expert at Sales for Life. We are about to close out an incredible year. As a sales professional, you can’t deny the changes.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Generation] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
    The chart below shows the average volume of traffic generated from organic search to a URL, broken down by the word count of that post. Now let's take a look at the top 100 blog posts (in terms of generating organic traffic and ranking well in the SERPs). I've always had a love affair going on with data. The author. Click to Tweet ).
  • KEO MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Generation] KEO Marketing Honored with Three Prestigious American Business Awards
    We would love the opportunity to help your business grow and succeed, so contact us to explore how we can assist with your marketing strategy and lead generation needs. We’re thrilled to announce that KEO Marketing was recently honored with several prestigious industry awards. As always, competition was fierce for this year’s honors.
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Generation] SEO for YouTube: How to Search Optimize Video for B2B Marketing
    Use this to drive traffic back to your website, and be sure to include calls-to-action on the pages you're driving traffic to maximize lead generation from YouTube. This will help you generate additional views from people who were originally watching other videos. And when we say "content," we don't just mean the written word.
  • CMO ESSENTIALS  |  MONDAY, MARCH 9, 2015
    [Generation] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey [Part 2: Map The Customer Buying Journey]
    Mapping the process will enable your sales team to have more relevant conversations with prospects because they will be able to “speak to” the stage the customer is in.  It also helps you develop a more systematic approach to demand generation. This is the second in a series of three articles addressing synchronizing content and channels.
  • WRITING ON THE WEB  |  MONDAY, MAY 23, 2016
    [Generation] How Do You Choose a Blog Platform?
    If you plan to grow your site, increase traffic and use the site to generate revenue, then my recommendation is WordPress.org. How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 14, 2014
    [Generation] 6 Perfect Places for Your Email Sign up Forms
    By purchasing a lead generation card, you’ll attract a whole host of new customers. For more information, check out “ Grow Your Email List Using Twitter Lead Generation Cards.” To keep your email list growing like crazy all year long, you need to make it easy for people to sign up. Check it out. 2. ” 5.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 2, 2013
    [Generation] A Review of the Book B2B AtoZ by Bill Blaney
    One-off marketing does not generate much results. A Review of a good book on B2B Marketing. recently received a reviewer’s copy of the book B2B AtoZ by Bill Blaney – which covers B2B marketing. I get many books sent to me, especially since I’m the host of the extremely popular online TV show, Marketing Made Simple TV.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 4, 2016
    [Generation] Are you becoming an obsolete marketing professional?
    Providing avenues for ongoing user-generated content is one way to stay relevant by empowering a community to share its own story, to be the story, weaving in the brand in authentic ways. Having two teenagers at home is very useful in terms of understanding how the next generation of consumers interacts with devices and information.
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Generation] What You Can (and Should) Ask for on Your Landing Page Forms
    Your lead generation forms can make or break your online conversion goals. Well, it’s basically the entire point of a landing page -- and the entire crux of lead generation! The importance of lead-capture forms means you can sift through quite a lot of research on exactly what information to ask for on your lead generation forms.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 3, 2013
    [Generation] The Four Biggest Content Marketing Pain Points
    The Problem in Brief : Many brands overcompensate for their role as content publisher by generating a ton of content and indiscriminately amplifying it across as many channels as possible. Brands face multiple obstacles when organizing the content function. More detailed descriptions can be found in the book. About Kathy Baughman.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 17, 2013
    [Generation] What to Do With Mid-Funnel Prospects?
    Okay, your demand generation campaign delivered a lead, and the demographic data checks out: Good industry? According to a recent report from Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready leads, at 33% lower cost per lead. Check. Right title? Check. Big budget? Check again. Now what?
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Generation] How to Grow Your Email List by Running a Contest
    while also generating actual email contacts. So if you''re hoping to generate 100 leads from the contest, and you know that your typical visit-to-lead conversion rate is 10%, you know that you need 1,000 visits (at least) to your contest. We''ve seen this happen first-hand at HubSpot. Our idea? Tweeting a link to the contest.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Generation] B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015
    lack of accountability can produce issues like that reported by John Staples in his blog post titled Why Don’t We Just Cut the Marketing Budget? : “Lead Generation does not produce quality leads – marketing continues to take the blame for a lack of evolution in many sales forces. “It’s not me, it was a bad lead.” No problem.
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [Generation] 10 Winning B2B Marketing Habits to Adopt in 2011
    Incremental revenue generated through marketing programs. It’s been a while since I have neglected to end a year without doing some type of planning and goal setting for my business (or whatever company I was working for at the time) and my personal life.  Perhaps you are equally committed to goal setting. Habit 2:  Embrace your challenges.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Generation] Cut Your Content in Half: How to Write Less and Say More
    Generate some empathy, tell a quick story, cite a stat, whatever -- then get on with it. You and your audience have something in common: You want to write less, and they want to read less. It''s not that your content is boring -- it''s that we don''t even make time to read stuff we want to read. Here''s how. Don''t worry, I do it, too.
  • HUBSPOT  |  SUNDAY, JANUARY 5, 2014
    [Generation] 30-Day Blog Challenge Tip #4: Have a Purpose
    From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Did you blog today?
  • ANNUITAS  |  MONDAY, JUNE 1, 2015
    [Generation] Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research
    The real answer here is not marketing versus sales, but marketing AND sales working together to create Demand Generation programs that speak to the buyers.  . Sirius went on to show additional research that shows the importance of the sales rep at all stages of the buying cycle. Does one research study automatically nullify previous studies?
  • HUBSPOT  |  WEDNESDAY, JANUARY 23, 2013
    [Generation] Link-Building Best Practices for Targeting a UK Audience
    Off-Page SEO Strategies: This primarily involves generating inbound links from other websites into yours -- to signal to search engines that you have an authoritative website. So if you want your site to rank well on google.co.uk, generating inbound links from sites on a.co.uk Is your company based in the United Kingdom? Here’s why.
  • SYNECORE  |  WEDNESDAY, MARCH 5, 2014
    [Generation] Smarketing: The Guide To Lead Conversion!
    For the best possible lead generation and conversion rates unify your employees into a successful Smarketing team by implementing these elements: Funnel Stages. Implement marketing software to manage your lead generation as well as a customer relationship management, or CRM, system to track sales activity. They just don’t go. Takeaway.
  • MARKETING ACTION  |  THURSDAY, MARCH 13, 2014
    [Generation] Originality is Overrated. Do This Instead.
    Editor’s note: Today’s post comes to us courtesy of Josh Haynam, the co-founder of Interact , a fast-growing platform for creating responsive quizzes that help you generate engagement and capture leads. If you don’t care who’s reading your work as long as it generates leads … you may not be generating leads for long.
  • ONPATH  |  TUESDAY, JULY 2, 2013
    [Generation] I am a Sales Pyrotechnician
    My job is to fill B2B Sales Reps with knowledge and then send them out to make Lead Generation calls for some of the largest companies on the planet. In the Lead Generation field, we often have to take a one-and-done approach to our calls. Article by Cale Helmer , OnPath Quality and Training Manager. I am a Sales Pyrotechnician.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 6, 2010
    [Generation] 3 Form Fields That Kill Landing Page Conversion Rates
    This post is a sneak-peak of data from the upcoming Science of Lead Generation webinar that will teach you scientifically proven ways to get more leads. Free Webinar: Science of Lead Generation. Take The Guess Work Out Lead Generation. Click here to register now. But certain kinds of information are more sensitive than others.
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Generation] 17 Data Visualization Tools & Resources You Should Bookmark
    This is a great way to stay up to date on current trends and continually generate content ideas. 5) SocialMention. Similar in function to Google Trends, SocialMention is a search and analysis tool that allows you to monitor user-generated content trends online. It gives your readers context. Check 'em out. Price: Free. Price: Free.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 14, 2013
    [Generation] Is Culture The Key To Success In The Future Of Marketing?
    As a consumer of content, I’m waiting for a new generation of intelligent filters that will learn all about me and serve up only the content that is most relevant, timely and fun. In our last interview, Todd Wheatland predicted that content and technology would combine to drive the future of marketing. We’re constantly surprised.
  • ACT-ON  |  TUESDAY, OCTOBER 27, 2015
    [Generation] How to Make Audience Segmentation Truly Personal
    Defining “segmentation” and “personalization” Segmentation and personalization are two different aspects – and, some might say, different generations – of online marketing. Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. That’s it!
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Generation] The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]
    14) 41% of CMOs/CEOs report that inbound generated the positive ROI they sought last year. 17) 15% of marketers tie their inbound results directly to either company revenue or customers/wins generated. 42) 43% of marketers generated a customer via their blog with less than 10% of total time allocation. Lead Generation.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 8, 2015
    [Generation] 5 Ways that Madame Tussauds Truly Gets Their Audience
    From the band One Direction to Adele and from George Clooney to the cast of Twilight, they serve the different generations. Nearly 500 million people have visited this attraction since its first permanent home was established on Baker Street in London in 1835. Instant gratification works just as well as saving the best for last. 2.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Generation] Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]
    User generated content can bring an audience closer to a brand, generate “free” content, and enhance loyalty. As more and more people begin to publish online, more channels and content will be competing for your audience’s attention. So how do you write a headline that drives that kind of results for you? Content Marketing Daily
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 6, 2012
    [Generation] What’s Hot and What’s Not in Content Marketing for 2012
    Now, companies of all sizes are eager to try such crowdsourcing to generate content. Via Scoop.it – Content Marketing Now Marketing through online storytelling and advice will only grow in importance to businesses. Here’s how to make sense of the biggest trends in content marketing. Below are some of the expected trends this year.
  • VIEWPOINT  |  FRIDAY, MAY 13, 2016
    [Generation] What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer
    One day, in frustration, he offered sales management the following approaches regarding spending $100,000 to generate leads. How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. For whatever reason (was it beneath him?) the CEO failed to step in and act. Define what a lead is.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Generation] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    Visual media, which can be generated by your audience (“user generated content” or UGC) or by your brand, is images pinned to Pinterest, photos shared on Instagram and short- and long-form video – i.e., Vine versus YouTube. Image: Courtesy of Shutterstock . Content Marketing Rule# 74: Take everything into consideration. Christopher S.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Generation] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    Marketers “measure the value of a PPC campaign by the number of leads it generates… [which also] tells you little about the actual ROI of that campaign.” With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Social Media.
  • SYNECORE  |  THURSDAY, JUNE 19, 2014
    [Generation] Don't Hit Send! 5 Tips for an Effective Email Campaign
    Question about ‘CONVERSION EVENT’ (What action did they do to become generated as a lead). Every company will tell you they know how to execute effective email marketing campaigns, it’s simple, right? Just plug in a quick subject line, grab some copy for the body, maybe add an image or two, and throw in your signature. Call you. Donation.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 5, 2013
    [Generation] Is Your B2B Marketing Lost or Found?
    Longer lasting results – the shelf life of organic results can be quite long, generating search results for long periods after the search engines have found your site. Artillery B2B Marketing Blog > The Forward Observer Question : What does traditional, outbound marketing have in common with fax machines and audio cassettes?
  • SALES ENGINE  |  TUESDAY, JUNE 7, 2016
    [Generation] What is good content?
    By now, you have no doubt heard that content marketing is the future of demand generation. But if the function of content is to generate and nurture your leads through your sales funnel, how do you create content that is good enough to comply with the demands of your sales team? Have you ever shared a blog post on social media?
  • BIZNOLOGY  |  WEDNESDAY, APRIL 6, 2016
    [Generation] Prospecting data accuracy
    PointClear provides lead generation and management services, and houses a sophisticated and efficient call center run by Karla Blalock.  . Good news:  B2B prospecting data is more accurate than you may think. Business marketers are always complaining about their customer data.  “It’s pretty bad,” they’ll say.  “It’s a mess.” vendors today.  .
  • SYNECORE  |  THURSDAY, JUNE 20, 2013
    [Generation] Your 5 Step Approach to Business Blogging
    You’ve heard it before: in order to generate leads online, your business needs to blog. So, that''s got you convinced? Awesome. Next step: you need to start. Settle those nerves, folks; I’ve got five steps to help you jump start your business blogging strategy. Build buyer personas. Clarify your service areas. state? score. Happy blogging!
  • HINGE MARKETING  |  MONDAY, DECEMBER 7, 2015
    [Generation] Study Reveals the Role of Reputation and Relationships in Referral Marketing
    Our 2015 Professional Services Marketing Priorities Study found that trying to generate more referrals was the number one planned marketing initiative for 2015. So we wanted to understand more about how to generate them. It contains some revelations about how referrals actually work in the real world. Let’s set the scene.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2011
    [Generation] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.   Then we came up with six absolute locks for triggering views. Here goes: Host original content.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 28, 2015
    [Generation] What Jeffrey L. Ogden is thankful for this weekend
    Find New Customers is now on the Sales Lead Management site like all other lead generation companies like the one I once worked for. We even have a great offer for members there. This is the story of Jeffrey L. Ogden , because a former NFL kick returner is named Jeff Ogden, so I was advised to start using my full name. Great man!). Jeffrey L.
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 18, 2015
    [Generation] How To Avoid Being An Unknown Subject Matter Expert On Social Media
    Expert content has an 88% greater impact than brand content and 50% better than the user generated reviews, indicating investing in a subject matter expert strategy will pay out for your relationship building. If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no. He is an expert.
  • ANNUITAS  |  TUESDAY, OCTOBER 27, 2015
    [Generation] Mojo, Newsjacking and More – Notes from MarketingProfs B2B Forum
    But, the “news” went out and it generated some major buzz for local company TIO from various publications including the Huffington Post , all in a good way. I can’t help mulling over some of the key things I heard at last week’s MarketingProfs B2B Forum in Boston. It makes a difference. It’s about having a fresh voice, not the expected voice.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [Generation] Thought Leadership: Marketing Engineering Services with Technical Articles
    They are using their technical content to build thought leadership and not directly for lead generation. Repackage articles on a similar topic to turn them into white papers that you can use for lead generation and/or nurturing. Are you an in-house marketer or a consultant tasked with promoting engineering services? Moore
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Generation] 8 Reasons Super Specialized Companies Should Embrace Inbound
    They tend to resist inbound marketing and lead generation because they don’t make “click to buy” products. They are not publishing new content, have few calls to action for lead generation or nurturing, and simply aren’t investing in inbound marketing because they don’t think it applies to them. call them “superniche” companies. Wrong.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 17, 2014
    [Generation] Creating Viral Content Comes Down to Just Letting Go
    What I found interesting is that instead of leveraging these videos to generate traffic to a YouTube channel for the station, the videos are posted under Herzog’s name. The station could be generating a lot of additional traffic this way (most of the videos have over 50,000 views). Ice is back and the roads will glisten.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 21, 2015
    [Generation] How Big Data and Marketing Analytics Help Sales
    The latest generation of marketing solutions offers not just statistical data analysis, but also behavioral data and social media analysis that Marketing and Sales departments can use to discover answers to specific questions. This unprecedented data explosion is increasingly changing the way that people buy. Try googling the words “Big Data.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 24, 2013
    [Generation] When you are doing nothing, you are doing something
    He tours and performs globally and has influenced a generation of players. He tours and performs globally and has influenced a generation of players.  . By Preston Reed, {grow} Community Member. When I first finish a challenging creative project, I feel a sense of relief and euphoria. That feeling may last for a little while. But
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 1, 2011
    [Generation] Industrial E-mail Marketing: Use Application Notes to Engage Engineers
    Measuring post-click interactions are important to gathering lead generation intelligence, improving conversion rates and gaining a deeper understanding of Web site interactions. See my earlier post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. You can download the full study from here.
  • LEADERSHIP  |  FRIDAY, APRIL 17, 2015
    [Generation] Interesting Infographics: The 8 Most Effective Types Of Content
    52% of polled marketing executives cited customer engagement and lead generation as the most important use of content marketing, but 44% said brand awareness, 38% sales revenue, 32% lead nurturing, and 28% believe that website traffic is the most important use. Content marketing is hot with leading brands, and for good reason.
  • HUBSPOT  |  MONDAY, MAY 12, 2014
    [Generation] 6 Underused CTAs to Include in Your Email Marketing
    Solving for how the reader might act, instead of how you want them to act, can help you improve conversion rates across all your marketing, email included. 4) Make it easy to email or forward your message. A lot of people get confused about using email to generate leads. button you''re used to? And for good reason. email marketing
  • WRITTENT  |  FRIDAY, NOVEMBER 14, 2014
    [Generation] What’s Missing in Your Content Strategy? 10 Things!
    The more  landing pages and offers you create , the more leads you’ll generate. There’s nothing simple about creating a content strategy. Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Audit & Maintenance. Your published content is assets.
  • FATHOM  |  TUESDAY, APRIL 7, 2015
    [Generation] My Favorite Content Creation Tools for OEM Marketing
    Portent’s Content Idea Generator. Whether you want to take its silly titles at face value— content misdirection  is a viable strategy—or use them for inspiration, the Content Idea Generator is sure to get your creative juices flowing. One thing is for sure when you use the Content Idea Generator—you won’t walk away with a boring topic.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 5, 2015
    [Generation] 5 Ways Marketing Can Help Sales Succeed
    Both teams should look at which lead-generating white papers or offers are netting the most targeted leads so the two can work together to create more value to those leads. 5. Follow Brenda on Twitter @BSStoltz. There’s often a surprising amount of disconnect between Sales and Marketing teams. ” Sales & Marketing Alignment
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 7, 2013
    [Generation] Big Data Usage Benchmarks and Performance By Industry [Chart]
    When evaluating our customer data by industry we see that an increase in reports generated results in a corresponding increase in engagement, with engagement being measured by forms submitted and emails clicked. by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now. Who’s Out Front?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Generation] Google Rolls Out New Way for Nonprofits to Collect Donations
    It gives your followers on social media and younger generations a new way to support your organization through the channels on which they are most comfortable. Showing the proof of what someone’s small donation equates to is very important when trying to attract the younger Millennial generation to support your mission.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Generation] Get Found: How to Incorporate SEO into Your Editorial Calendar
    The more people you can attract to your website , the more leads you’re likely to generate. How much traffic are they generating? Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm. What are SEO algorithms?
  • SAZBEAN  |  SATURDAY, OCTOBER 27, 2012
    [Generation] Top Internet strategy, marketing and technology links for the week of October 27, 2012
    eConsultancy) 5 Tips to Get Your Email Read  (Mashable!) News & Notes
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Generation] 15 Things People Absolutely Hate About Your Website
    HubSpot assists organizations across multiple countries reduce churn by backfilling the sales pipeline with highly qualified traffic that generates leads that convert into customers with high lifetime value. One of the tenets of inbound marketing is not to annoy. Take a look at the worst offenders! Pop-ups are seriously annoying. Shhhh!
  • RADIUS  |  MONDAY, JUNE 13, 2016
    [Generation] LinkedIn-Microsoft Deal Means The Intelligent Cloud Is Here
    This is the beginning of intelligent software that will change how we think, operate, and grow over the next generation. Today, Microsoft announced its intent to acquire LinkedIn for $26.2B — Satya Nadella’s biggest deal ever and maybe the largest technology acquisition in history. Featured B2B Marketing acquisition linkedin microsoft
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 6, 2012
    [Generation] Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More
    Email Summit: What’s the best lead generation tactic? Tweet To successfully ride the winds of change, emphasize the positive: Look at what your customers value most about you, and make that the focus of your marketing communications. Step #1: Clarify value. This included: Reviewing  marketing materials. Monitoring social media. All of them.
  • THE FORWARD OBSERVER  |  SATURDAY, JUNE 23, 2012
    [Generation] What B2B Marketers can Learn About Blogging From the U.S. Army
    Artillery B2B Marketing Blog > The Forward Observer B2B companies that blog effectively can increase awareness, preference and credibility, as well as generate and nurture leads all the way down the sales funnel. The U.S. This gives the Army's potential recruits an honest and authentic sense of what Army life has to offer.
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