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  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Generation] 13 Little Landing Page Experiments That Can Make a Big Difference
    There are lots of little things you can do on your landing page to help you generate more leads and customers. Most landing pages are created to help you generate leads. When most people talk about experiments, it sounds like something overwhelming and complicated. You''ve got to set a control and treatment. and ta-da! How about both?
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 4, 2011
    [Generation] The 12 Beliefs of Good Bosses
    So my job is to encourage my people to generate and test all kinds of new ideas. But it is also my job to help them kill off all the bad ideas we generate, and most of the good ideas too. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. Bob Sutton.
  • ANNUITAS  |  MONDAY, JUNE 1, 2015
    [Generation] Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research
    The real answer here is not marketing versus sales, but marketing AND sales working together to create Demand Generation programs that speak to the buyers.  . Sirius went on to show additional research that shows the importance of the sales rep at all stages of the buying cycle. Does one research study automatically nullify previous studies?
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Generation] SEO for YouTube: How to Search Optimize Video for B2B Marketing
    Use this to drive traffic back to your website, and be sure to include calls-to-action on the pages you're driving traffic to maximize lead generation from YouTube. This will help you generate additional views from people who were originally watching other videos. And when we say "content," we don't just mean the written word.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 28, 2011
    [Generation] Top 12 Ways Sales Leverages the Internet
    On average sales reps will spend 24.1% of their time each week on research and lead generation activities. You can imagine what will have a better impact on a sales teams ability to generate more opportunities and increase revenue. It’s near impossible to be effective in sales without the use of the internet these days.
  • SYNECORE  |  WEDNESDAY, MARCH 5, 2014
    [Generation] Smarketing: The Guide To Lead Conversion!
    For the best possible lead generation and conversion rates unify your employees into a successful Smarketing team by implementing these elements: Funnel Stages. Implement marketing software to manage your lead generation as well as a customer relationship management, or CRM, system to track sales activity. They just don’t go. Takeaway.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 11, 2013
    [Generation] The Bluebird is Flying High – How About Your Twitter Lead Gen?
    Lead Generation Cards. Lead Generation Cards are a visual and compelling way to engage users on Twitter. What are some cool ways your  company is using Twitter for lead generation? Author: Heidi Bullock It’s official – the bird is the word!  itsgoodtobeJackDorsey. Did you know there are 500 million tweets sent every day?!
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Generation] How to Grow Your Email List by Running a Contest
    while also generating actual email contacts. So if you''re hoping to generate 100 leads from the contest, and you know that your typical visit-to-lead conversion rate is 10%, you know that you need 1,000 visits (at least) to your contest. We''ve seen this happen first-hand at HubSpot. Our idea? Tweeting a link to the contest.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 16, 2016
    [Generation] 5 Brands with Highly Successful Instagram Marketing Strategies—2016 Edition
    The company then regrams its favorites, ultimately gaining priceless user-generated content (UGC) while showing its most loyal fans some love. 3. Eighty-five percent of consumers find UGC more influential than branded photos—and similar to Birchbox, the social team over at Starbucks continues to generate priceless UGC. Patagonia.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 14, 2013
    [Generation] 4 Captured Moments From the MarketingProfs B2B Marketing Forum
    Today, the role of the modern marketer has evolved from finding ways to generate demand, to educate and know the most about the industry they are in. She has 10 years of experience in demand generation and strategic marketing in different industries, in both SMB and Enterprise. Hundreds of opportunities to share. Eloqua user, spotted!
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 6, 2012
    [Generation] What’s Hot and What’s Not in Content Marketing for 2012
    Now, companies of all sizes are eager to try such crowdsourcing to generate content. Via Scoop.it – Content Marketing Now Marketing through online storytelling and advice will only grow in importance to businesses. Here’s how to make sense of the biggest trends in content marketing. Below are some of the expected trends this year.
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Generation] Who Should Nurture B2B Leads with Social Media?
    The Webbiquity report also indicated that companies view increasing brand awareness as their top objective on social channels, followed by lead generation. Companies that focus on using social not just for brand awareness and generating leads, but also reaching out to nurture those leads build connections that result in much higher returns.
  • HINGE MARKETING  |  MONDAY, DECEMBER 7, 2015
    [Generation] Study Reveals the Role of Reputation and Relationships in Referral Marketing
    Our 2015 Professional Services Marketing Priorities Study found that trying to generate more referrals was the number one planned marketing initiative for 2015. So we wanted to understand more about how to generate them. It contains some revelations about how referrals actually work in the real world. Let’s set the scene.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 12, 2015
    [Generation] Branding the “Circular Economy” for Millennials
    Millennials, the first digital generation, are very different from other market segments. The goal is to generate more value and economic opportunity with less material and energy consumption (the rise of the “shared economy” with examples like Uber and Airbnb contribute to this). So what exactly is “circular economy”? Like this post?
  • VIDYARD  |  TUESDAY, APRIL 12, 2016
    [Generation] Forrester Sounds the Digital Marketing Alarm
    In-person events as well as digital and content marketing are all great ways to stimulate lead generation and bring in more revenue, so it’s no surprise to see that they still get the most investments. The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. But has spending?
  • BIZNOLOGY  |  THURSDAY, DECEMBER 27, 2012
    [Generation] Too busy with clients to post to my blog
    Most people don’t generate ideas on demand, while they sit and contemplate. Photo credit: digitalrob70. She gave me an entirely believable and reasonable reason for her lack of recent posts: “I am too busy with my clients to post.” First off, nobody actually has any more time than anyone else. It works for me.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Generation] Get Found: How to Incorporate SEO into Your Editorial Calendar
    The more people you can attract to your website , the more leads you’re likely to generate. How much traffic are they generating? Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm. What are SEO algorithms?
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Generation] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    Visual media, which can be generated by your audience (“user generated content” or UGC) or by your brand, is images pinned to Pinterest, photos shared on Instagram and short- and long-form video – i.e., Vine versus YouTube. Image: Courtesy of Shutterstock . Content Marketing Rule# 74: Take everything into consideration. Christopher S.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Generation] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    Marketers “measure the value of a PPC campaign by the number of leads it generates… [which also] tells you little about the actual ROI of that campaign.” With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Social Media.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Generation] Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
    Use SEO to generate more leads! SEO optimization is an important way to generate leads from your website visitors. Lesson 1: Introduction to Lead Generation. Fall is finally upon us. Time to pack away our beach towels and flip flops and trade them in for sweaters and scarves. Back to Basics: Laying the Groundwork for Inbound.
  • SYNECORE  |  THURSDAY, JUNE 19, 2014
    [Generation] Don't Hit Send! 5 Tips for an Effective Email Campaign
    Question about ‘CONVERSION EVENT’ (What action did they do to become generated as a lead). Every company will tell you they know how to execute effective email marketing campaigns, it’s simple, right? Just plug in a quick subject line, grab some copy for the body, maybe add an image or two, and throw in your signature. Call you. Donation.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Generation] Cut Your Content in Half: How to Write Less and Say More
    Generate some empathy, tell a quick story, cite a stat, whatever -- then get on with it. You and your audience have something in common: You want to write less, and they want to read less. It''s not that your content is boring -- it''s that we don''t even make time to read stuff we want to read. Here''s how. Don''t worry, I do it, too.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Generation] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity. While there is a strategic approach to answering that question, at some point you have to get down to the dirty job of producing content. SEO Assessment. Woohoo. Images.
  • SYNECORE  |  THURSDAY, JUNE 20, 2013
    [Generation] Your 5 Step Approach to Business Blogging
    You’ve heard it before: in order to generate leads online, your business needs to blog. So, that''s got you convinced? Awesome. Next step: you need to start. Settle those nerves, folks; I’ve got five steps to help you jump start your business blogging strategy. Build buyer personas. Clarify your service areas. state? score. Happy blogging!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 15, 2011
    [Generation] A Crash Course in Social Advertising [Free eBook]
    But people have come to realize that, at some point, the networks they turn to for job hunting, friend making, and thought sharing need to generate revenue in order to survive. by Joe Chernov | Tweet this Social advertising. It wasn’t all that long ago that the terms went together like ice cream and ketchup. That’s to say, not at all.
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Generation] What You Can (and Should) Ask for on Your Landing Page Forms
    Your lead generation forms can make or break your online conversion goals. Well, it’s basically the entire point of a landing page -- and the entire crux of lead generation! The importance of lead-capture forms means you can sift through quite a lot of research on exactly what information to ask for on your lead generation forms.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Generation] 8 Reasons Super Specialized Companies Should Embrace Inbound
    They tend to resist inbound marketing and lead generation because they don’t make “click to buy” products. They are not publishing new content, have few calls to action for lead generation or nurturing, and simply aren’t investing in inbound marketing because they don’t think it applies to them. call them “superniche” companies. Wrong.
  • KAPOST  |  TUESDAY, MAY 10, 2016
    [Generation] Top 10 Takeaways from the B2B Customer Experience Report [Original Research]
    Lead generation and revenue/ROI are the top marketing priorities of 2016. ( Today, everything is connected. From the screen of your iPhone you can: control the heat of your home, monitor your bank account, play music, sync photos, send an email, etc. Technology has completely changed the way we market. Adapting Tweet this! ). 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 10, 2016
    [Generation] Four online business rules that don’t exist any more
    Mars Dorian draws funky illustrations and pens sci-fi thrillers for the Internet Generation. It reminded me how much the online world had changed the rules of business … which a lot of people still haven’t realized. One of his crazier jobs involved working as a financial consultant for the fourth biggest bank in Mongolia. Wrong.
  • CEROS  |  TUESDAY, JUNE 21, 2016
    [Generation] Visual Storytelling UX: Why Stories Need Design
    For many companies, customers are already generating great images and video — telling their own story about the brand. If stock photos have failed you and you’re not handy with a camera, looking into user-generated content can also help spruce up a brand story. Happy reading! Appearance Matters. Find the Right Format. His advice?
  • ANNUITAS  |  TUESDAY, OCTOBER 27, 2015
    [Generation] Mojo, Newsjacking and More – Notes from MarketingProfs B2B Forum
    But, the “news” went out and it generated some major buzz for local company TIO from various publications including the Huffington Post , all in a good way. I can’t help mulling over some of the key things I heard at last week’s MarketingProfs B2B Forum in Boston. It makes a difference. It’s about having a fresh voice, not the expected voice.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [Generation] Thought Leadership: Marketing Engineering Services with Technical Articles
    They are using their technical content to build thought leadership and not directly for lead generation. Repackage articles on a similar topic to turn them into white papers that you can use for lead generation and/or nurturing. Are you an in-house marketer or a consultant tasked with promoting engineering services? Moore
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 17, 2014
    [Generation] Creating Viral Content Comes Down to Just Letting Go
    What I found interesting is that instead of leveraging these videos to generate traffic to a YouTube channel for the station, the videos are posted under Herzog’s name. The station could be generating a lot of additional traffic this way (most of the videos have over 50,000 views). Ice is back and the roads will glisten.
  • MARKETING ACTION  |  MONDAY, JULY 28, 2014
    [Generation] Got CRM? Why You Need Marketing Automation Too
    CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. Marketing automation: Supports early-stage lead generation. CRM changed sales… All this changed when we got an early version of a CRM system. Suddenly my computer got friendly and helpful.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 30, 2012
    [Generation] Webinar : 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace
    Why doing the unexpected generates results. About the Speaker: Jeff Ogden is the President and Founder of Find New Customers “Demand Generation Made Simple.” He also is the Host of Mad Marketing TV – a weekly marketing show sponsored by Act-On Software. Sponsor: True Inflence. Overview. When everyone’s shouting, no one hears anything.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 21, 2015
    [Generation] How Big Data and Marketing Analytics Help Sales
    The latest generation of marketing solutions offers not just statistical data analysis, but also behavioral data and social media analysis that Marketing and Sales departments can use to discover answers to specific questions. This unprecedented data explosion is increasingly changing the way that people buy. Try googling the words “Big Data.”
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Generation] Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]
    User generated content can bring an audience closer to a brand, generate “free” content, and enhance loyalty. As more and more people begin to publish online, more channels and content will be competing for your audience’s attention. So how do you write a headline that drives that kind of results for you? Content Marketing Daily
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Generation] Testing for B-to-B Marketers: How hard is it?
    Email to entirely cold prospects is too spammy to generate leads at a reasonable cost—and still doesn’t solve the universe size problem that we face with direct mail.   We considered Google AdWords with location targeting, but it’s going to be hard to sell the offer properly within the AdWords copy limits.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 1, 2011
    [Generation] Industrial E-mail Marketing: Use Application Notes to Engage Engineers
    Measuring post-click interactions are important to gathering lead generation intelligence, improving conversion rates and gaining a deeper understanding of Web site interactions. See my earlier post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. You can download the full study from here.
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Generation] The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]
    14) 41% of CMOs/CEOs report that inbound generated the positive ROI they sought last year. 17) 15% of marketers tie their inbound results directly to either company revenue or customers/wins generated. 42) 43% of marketers generated a customer via their blog with less than 10% of total time allocation. Lead Generation.
  • SNAPAPP  |  MONDAY, AUGUST 1, 2016
    [Generation] What Is an ROI Calculator?
    It takes input from a user, combines them based on a set formula, and generates a numerical result. That result could be money saved, revenue produced, leads generated … whatever metric matters to your customer, that’s the result you’ll want to give them with your calculator. Online calculators have grown up. There’s no way around it.
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 26, 2015
    [Generation] The 3 Most Common Objections to Online Marketing for Professional Services
    But through our research of 500 professional services firms, here are some final thoughts for your senior management to chew on: About 77% of professional services firms generate new business leads online. Firms that generate 40% of their leads online grow 4 times faster. High growth firms generate more leads online.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 19, 2013
    [Generation] Props to the Channel: Partners of the Year 2013
    ”We are fortunate and blessed to work with such amazing people, and we will continue working hard to prove worthy of this honor through the results generated for our clients.” by Amy Bills | Tweet this We’re thrilled to announce Oracle | Eloqua’s Agency Partners of the Year , and Rookie Partners of the Year for 2013!
  • ONALYTICA B2B  |  WEDNESDAY, JULY 29, 2015
    [Generation] Cloud: Top 100 Influencers & Brands
    90% of the world’s content was generated in the last two years alone! We are creating more and more content than ever before on our computers, notebooks, tablets and smart phones. Personal cloud services such as Dropbox, One Drive, Google Drive or iCloud provide the solution to our centralised and accessible data storage needs. DOWNLOAD NOW!
  • WRITTENT  |  FRIDAY, NOVEMBER 14, 2014
    [Generation] What’s Missing in Your Content Strategy? 10 Things!
    The more  landing pages and offers you create , the more leads you’ll generate. There’s nothing simple about creating a content strategy. Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Audit & Maintenance. Your published content is assets.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Generation] Social Media 101 for Technology Firms
    But the truth of the matter is that leads generated by content marketing (of which social media is an integral part) cost 60% less than leads generated by traditional means. You get it. Tech firms totally get it. You’re early adopters, you’re on the cutting edge. Here’s why: Visibility. Expertise. Again, you get it.
  • FATHOM  |  TUESDAY, APRIL 7, 2015
    [Generation] My Favorite Content Creation Tools for OEM Marketing
    Portent’s Content Idea Generator. Whether you want to take its silly titles at face value— content misdirection  is a viable strategy—or use them for inspiration, the Content Idea Generator is sure to get your creative juices flowing. One thing is for sure when you use the Content Idea Generator—you won’t walk away with a boring topic.
  • HUBSPOT  |  WEDNESDAY, JANUARY 23, 2013
    [Generation] Link-Building Best Practices for Targeting a UK Audience
    Off-Page SEO Strategies: This primarily involves generating inbound links from other websites into yours -- to signal to search engines that you have an authoritative website. So if you want your site to rank well on google.co.uk, generating inbound links from sites on a.co.uk Is your company based in the United Kingdom? Here’s why.
  • SAZBEAN  |  SATURDAY, OCTOBER 27, 2012
    [Generation] Top Internet strategy, marketing and technology links for the week of October 27, 2012
    eConsultancy) 5 Tips to Get Your Email Read  (Mashable!) News & Notes
  • BIZNOLOGY  |  WEDNESDAY, APRIL 6, 2016
    [Generation] Prospecting data accuracy
    PointClear provides lead generation and management services, and houses a sophisticated and efficient call center run by Karla Blalock.  . Good news:  B2B prospecting data is more accurate than you may think. Business marketers are always complaining about their customer data.  “It’s pretty bad,” they’ll say.  “It’s a mess.” vendors today.  .
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [Generation] Traditional and Predictive Lead Scoring: a Match Made in Data Heaven
    The answer is simple: predictive lead scoring enhances your demand generation funnel and works alongside your existing lead scoring. Author: Jessica Cross By its very nature, lead scoring should be predictive – a potential customer’s score should predict whether that person is going to buy from you. How Does Predictive Lead Scoring Work?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 9, 2015
    [Generation] [Infographic] Blockbuster Marketing: Lessons from Hollywood’s Mega-Earners
    So how does Hollywood generate the buzz needed to get people into the theater? Author: Ellen Gomes Are you one of the millions of people that flocked to a cool theater on a hot summer day to see Jurassic World? Promote and Partner. Hollywood mega-earners are promoted everywhere and anywhere that their audience is looking and engaging.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 3, 2014
    [Generation] An Act-On Conversation: Anneke Seley and Shawn Naggiar Talk Inside Sales
    When I was trying to get everybody at Oracle to try out a lead generation function and later a revenue generation function without seeing the customer face to face, people thought I was mad crazy. Some of the old, traditional lead generation models don’t have the proper cadence and speed. What has changed for you mostly?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MAY 6, 2012
    [Generation] Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More
    Email Summit: What’s the best lead generation tactic? Tweet To successfully ride the winds of change, emphasize the positive: Look at what your customers value most about you, and make that the focus of your marketing communications. Step #1: Clarify value. This included: Reviewing  marketing materials. Monitoring social media. All of them.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 9, 2014
    [Generation] 7 Email Etiquette Rules to Send By
    “The entire point of an email campaign is to generate business,” Hendricksen says. Etiquette doesn’t just apply to your table manners; it applies to email marketing too. These unwritten rules of the email world are worth reviewing. You don’t want to offend your customers by making an email faux pas, right? ” 4.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Generation] How To Get A Positive Return On Your Marketing Investment
    Although this tactic is admittedly more reactive than others, it will help you siphon traffic back onto your site and into your lead generation programs. Calculating return on a marketing investment (ROMI) is something of an art form. If my investments are already failing, what practices can turn them around? Give it Some Elbow Grease?
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2011
    [Generation] 5 Great Ideas for CEO’s in a tough economy
    B2B demand generation | Five Tips to Improve Results. Please vote for Jeff Ogden of Find New Customers for “ 50 Most Influential People in Sales Lead Management for 2011 ” Jeff Ogden is the President of Find New Customers “ Demand Generation Made Simple ” and the host of Mad Marketing TV. Go talk to customers.
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Generation] Web Presence Optimization, Reloaded
    Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. Why is web presence optimization important?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 24, 2013
    [Generation] When you are doing nothing, you are doing something
    He tours and performs globally and has influenced a generation of players. He tours and performs globally and has influenced a generation of players.  . By Preston Reed, {grow} Community Member. When I first finish a challenging creative project, I feel a sense of relief and euphoria. That feeling may last for a little while. But
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 14, 2011
    [Generation] How Can We Perfect Social Media?
    He is responsible for generating, distributing and measuring the company's market-facing content. We're thrilled to present this post by Joe Chernov , Director of Content for Eloqua. How can we perfect social media?" Impossible, but also kinda fun. And it was held in Miami. Be as “outrageous” as you want to be, Cathy advised. So I did.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [Generation] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    Author: Maria Pergolino | Website | Twitter Maria specializes in Inbound Marketing for Marketo ,leading efforts in adoption of social media channels for brandawareness and demand generation. In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. Social media?
  • HUBSPOT  |  SUNDAY, JANUARY 5, 2014
    [Generation] 30-Day Blog Challenge Tip #4: Have a Purpose
    From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Did you blog today?
  • SNAPAPP  |  WEDNESDAY, APRIL 29, 2015
    [Generation] 6 Reasons The Best B2B Marketers Use Quizzes
    And data backup and disaster recovery company Unitrends developed a BDR Superhero personality quiz that generated 5,100 new leads and contributed $1.5M in new sales pipeline in three months. Here at SnapApp, we love a good personality quiz. But B2B marketers are now getting in on the game – and seeing great results. Here's a little preview: .
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Generation] How to REALLY Increase B2B Blog Traffic
    PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog. Cheers!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 18, 2010
    [Generation] How to Choose a Social Media Listening Platform for B2B Marketing
    If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. In the last post we covered how to create a Social Media Lead Flow. But what if you don’t have a listening platform? Which media sources are relevant to your goals? Tweet This! Digg this!
  • HUBSPOT  |  MONDAY, MAY 12, 2014
    [Generation] 6 Underused CTAs to Include in Your Email Marketing
    Solving for how the reader might act, instead of how you want them to act, can help you improve conversion rates across all your marketing, email included. 4) Make it easy to email or forward your message. A lot of people get confused about using email to generate leads. button you''re used to? And for good reason. email marketing
  • KAPOST  |  WEDNESDAY, JULY 13, 2016
    [Generation] Viral Content: The Emotional Triggers That Make Us Click “Share”
    However, our data indicates that they can still generate a viral hit—you just have to strike the right combinations of arousal and dominance. When outlining your next campaign, keep some of these insights in mind: An element of surprise can generate massive shares for any piece of content. So what’s the secret? be emotionally complex).
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Generation] 10 Terrific New Twitter Infographics in 2011
    Download this free, introductory guide to learn everything from optimizing your profile to generating leads on Twitter! In the world of the web where we're inundated with tons of text, infographics can be such a refreshing way to absorb new information. The Who, Why, and How of Twitter" by The Next Web. 2. Twitter Territory 2" by HubSpot.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 17, 2013
    [Generation] What to Do With Mid-Funnel Prospects?
    Okay, your demand generation campaign delivered a lead, and the demographic data checks out: Good industry? According to a recent report from Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready leads, at 33% lower cost per lead. Check. Right title? Check. Big budget? Check again. Now what?
  • BIZNOLOGY  |  TUESDAY, APRIL 14, 2015
    [Generation] Essential SEO advice directly from Google
    Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines ? This news directly from Google is old news for those of us in the SEO game. Function follows form? It seems to me that Google’s tired of our draft work. No more.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Generation] B2B Marketing Actions You Can Take Now to Have a Better 2013
    Generating leads is a priority all year long, but depending upon your product or service, will you be ramping up or slowing down your efforts in November and December? 2.  What are your objectives for each of your products or services next year in terms of generating awareness, leads and revenue? Are you hearing their real needs? 4. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 18, 2015
    [Generation] To drive value from your content, focus on trust, not traffic
    According to his research, one ultra-loyal customer from your Alpha Audience can generate eight times his or her own consumption through word-of-mouth advocacy. Anybody can figure out ways to generate short-term web traffic. Here’s a word we don’t use in business too often: love. ” Read on. No surprise, right? Trust.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 6, 2010
    [Generation] 3 Form Fields That Kill Landing Page Conversion Rates
    This post is a sneak-peak of data from the upcoming Science of Lead Generation webinar that will teach you scientifically proven ways to get more leads. Free Webinar: Science of Lead Generation. Take The Guess Work Out Lead Generation. Click here to register now. But certain kinds of information are more sensitive than others.
  • ANNUITAS  |  TUESDAY, JANUARY 5, 2016
    [Generation] 3 New Year’s Resolutions for B2B Marketers
    Over the last number of years I have met with numerous chief marketing officers and vice presidents of marketing who are looking to improve their approach to marketing and more specifically, their demand generation. Resolution #1 – Stop Creating More Content. According to CEB, there are more than five people in a typical buying committee.
  • KEO MARKETING  |  THURSDAY, JULY 30, 2015
    [Generation] KEO Marketing Ranks in Top 25 of Phoenix Business Journal’s Interactive Marketing Firms List
    Business-to-business lead generation and marketing agency adds 2015 ranking to long list of recent awards and recognitions.  . PHOENIX, Ariz., July 29, 2015 – Business-to-business (B2B) marketing agency KEO Marketing Inc. earned the number 23 rd spot on the Phoenix Business Journal’s annual list of “ Top 25 Interactive Marketing Firms.”
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Generation] 3 Ways to Achieve Marketing Revenue and Demonstrate ROI (with Russ Man, Nintex CMO)
    Finding the unique metric that matters for your organization, rallying the team around consistent observance of that metric and then using automation to scale up into a revenue generating machine are the three keys to successfully using analytics for marketing. Marketing Technology Podcasts
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 10, 2012
    [Generation] What is the True Value of Your Sales Pipeline?
    Justify your budget spend and show how each campaign generated qualified leads that converted through the sales cycle. When you look at your sales pipeline (either as an individual or from a team perspective), how do you evaluate it? Do you look at the quality of the leads and the probability of those moving to a next step? If not- do it.
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 14, 2012
    [Generation] 6 Tips For Building a High Quality Blog Following
    Casting a wide net can be good for generating traffic, but with a glut of reading options on the web, passionate blog followers gravitate toward hyper-specific publications. Notice the (Editor’s note) on each item. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. Be timely.).
  • MARKETRI  |  TUESDAY, JUNE 7, 2016
    [Generation] Ready! Set! Hire! Top Questions to Ask When Interviewing a Fractional CMO
    You’ve heard the buzz, read my blog post , done your research, and decided that a Fractional Chief Marketing Officer (CMO) is just what your B2B company needs to help generate warm leads, engage new and existing clients, and accelerate revenue growth. Congratulations! Now what? B2B Marketing Fractional CMO
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Generation] Google Rolls Out New Way for Nonprofits to Collect Donations
    It gives your followers on social media and younger generations a new way to support your organization through the channels on which they are most comfortable. Showing the proof of what someone’s small donation equates to is very important when trying to attract the younger Millennial generation to support your mission.
  • PUREB2B  |  SUNDAY, JULY 31, 2016
    [Generation] Top 10 B2B Marketers to Follow for Expert Insights
    He was named one of Forbes’ Top 50 Social Media Influencers, and his specialty lies in creating effective and efficient demand generation content for high-tech B2B companies. What does it take to climb the ranks of high-profile B2B marketing experts? So what exactly gives their insights credibility and makes them valuable? Joe Pulizzi.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Generation] How High Growth Companies Use Marketing Analytics to Their Advantage
    Whereas average growth firms gave web analytics a moderate rating in terms of effectiveness for lead and demand generation, high growth companies reported that it was among the most important facets of their online marketing strategies. Image: Courtesy of Birmingham Business Journal. By: Sylvia Montgomery. Usage and Effectiveness. Figure 1.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 15, 2015
    [Generation] Launch a Legal Customer Rewards Program on Social Media
    Kyle-Beth understands the business and legal issues involved in launching on social media, including influencer marketer management, user-generated content, and privacy issues. As brands promote these programs on social media, they may introduce new legal wrinkles into the programs. Social Media and the Law
  • SOCIAL MEDIA B2B  |  MONDAY, APRIL 18, 2011
    [Generation] Study: 93% of B2B Marketers Use Social Media Marketing
    Most respondents identified lead-generation as the most valuable result of LinkedIn marketing. According to a recent study by BtoB Magazine , 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter). The Big Three.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 31, 2011
    [Generation] How to REALLY Increase B2B Blog Traffic
    We write a lot about ways B2B organizations can use social media to generate demand and acquire leads. Good content isn’t enough for a blog. You also need traffic. You can have the best blog in the world, but if nobody goes to it, then you’re spinning your wheels. If the saying, “Content is king” is true, then traffic is queen.
  • CONTENTLY  |  THURSDAY, MAY 19, 2016
    [Generation] Report: The First Engagement Benchmarks for Downloadable Documents
    Resource-intensive assets like e-books, white papers, sales sheets, case studies, PDFs, and slideshows are crucial for generating leads and nurturing prospects, but marketers have had no real way to track how they perform. Marketers can track almost everything that lives on the web. ROI Document Analytics downloadable content Featured
  • SCRIBBLELIVE  |  TUESDAY, JUNE 7, 2016
    [Generation] Cut Through The Clutter (and earn more shares)
    One of the videos Patel uploaded to Crazy Egg generates $21k of business every month! 5. Curating user-generated content (UGC) also showcases how your partners, fans, and stakeholders are interacting with your brand. Audiences are overwhelmed by content on a daily basis. So how do you cut through the clutter and earn more shares?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 13, 2016
    [Generation] 4 Ways to Battle the Content Marketing Paradox
    In fact, Playbuzz, an online quiz generator, recently found that quizzes based on memory and personality were much more likely to be taken and shared than any other type. We’ve long suspected it, but now there’s proof; the more glued we become to our devices, the less we’re actually engaging with content. Content Marketing
  • RADIUS  |  FRIDAY, JULY 29, 2016
    [Generation] 6 Best Practices For More Effective Direct Mail Campaigns
    Tip: You can use a predictive solution to build segments and generate personalized offers for each one. 3) Timing is everything. Revenue / Profit generated. The data is clear – engaging your customers where they want to be engaged in multiple formats improves response rates and the effectiveness of campaigns across every channel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 5, 2016
    [Generation] How to save Twitter
    You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. First, let’s establish something. It is a place for innovation, conversation and collaboration.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 14, 2016
    [Generation] Hey CMOs: Technology Now as Important as Creativity
    “Certainly, we are expected to be more creative in our working lives than a generation ago. But as they say… that was then. And this is most assuredly now. And now we live in a world where technology has, well… pretty much changed everything, in particular in the fields of marketing and advertising. Automating. CMO Corne
  • THE ROI GUY  |  THURSDAY, JUNE 19, 2014
    [Generation] SiriusDecisions Research: Longer Sales Cycles Drive Need for Change
    If you are able to implement the recommended practices to drive a 1-month reduction in the sales cycle time you can generate over $4M in incremental sales revenue for every $50M in sales territory / quota. You can generate an additional 8% of sales revenue, or $4M for every $50M in territory is possible. Why the longer sales cycle?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 25, 2016
    [Generation] Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results
    Okay, just kidding: ABM gets just slightly less attention than Donald Trump and arguably generates a similar amount of confusion. It can also rank accounts with a system-generated engagement score. Messages in other channels are generated by sending lists to marketing automation, CRM, retargeting, or other external systems.
  • ANNUITAS  |  THURSDAY, FEBRUARY 4, 2016
    [Generation] It’s More Than a Job – 3 Ways to Maximize Internships
    2.Don’t Underestimate the Coffee Run: This generation of interns are typically responsible for more than coffee runs and making copies. For the students out there…with summer slowly approaching, you know what time it is. It is time to revamp your resume, clean up your LinkedIn and Social sites, and start looking for that summer internship.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 14, 2016
    [Generation] 7 Simple Rules for Connecting with Customers via Cross-Channel Marketing
    Campaign Goal: Generate leads for cross-channel marketing apps. Being a cross-channel marketing mogul is a lot like being an air-traffic controller. If you manage all your moving parts well, your audience will relax and enjoy the ride. But, if you phone in your strategy, you just might sustain a serious loss of prospects and customers.
  • ACT-ON  |  TUESDAY, OCTOBER 27, 2015
    [Generation] How to Make Audience Segmentation Truly Personal
    Defining “segmentation” and “personalization” Segmentation and personalization are two different aspects – and, some might say, different generations – of online marketing. Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. That’s it!
  • MARKETING ACTION  |  THURSDAY, MARCH 13, 2014
    [Generation] Originality is Overrated. Do This Instead.
    Editor’s note: Today’s post comes to us courtesy of Josh Haynam, the co-founder of Interact , a fast-growing platform for creating responsive quizzes that help you generate engagement and capture leads. If you don’t care who’s reading your work as long as it generates leads … you may not be generating leads for long.
  • ANNUITAS  |  THURSDAY, JANUARY 22, 2015
    [Generation] Spreading the Word
    Having a documented Content Marketing Strategy seems obvious, however, according to the recent ANNUITAS Enterprise B2B Demand Generation Study and the Content Marketing Institute 2015 B2B Benchmarking, Budgets and Trends Study -most marketers do NOT have a documented strategy. Shout it out loud. Make yourself be heard. Spray and pray.
  • CONVERSIONATION  |  FRIDAY, MAY 27, 2011
    [Generation] The Perception of Social Media Marketing: it’s a Free Lunch
    Generate turnover by working efficiently and informed in a multi-channel reality. Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals&#. Furthermore, 73% of the questioned companies don’t have a social media policy. Conversion?
  • VIDYARD  |  WEDNESDAY, DECEMBER 2, 2015
    [Generation] Vidyard Gains Momentum Among Marketo Users
    These customers are already using video analytics to boost conversion rates and generate more pipeline, while new technologies like personalized video and live streaming – both fully integrated with Marketo – offer new ways to attract, engage, qualify and convert buyers faster than ever.”. Gainsight. Insight. ” Taulia. About Vidyard.
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