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  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 6, 2016
    [Generation] Integrating Online Video with Your Marketing Tech Stack
    Strategic video increases email opens, CTRs, and landing page conversion, boosting your lead generation. Video by itself is an effective, engaging content f o r m that provides high ROI, and integrating your online video platform (OVP) with your existing tech stack ensures you can make the most of your video investment. ” What a win.
  • MARKETING ACTION  |  THURSDAY, AUGUST 7, 2014
    [Generation] Marketing Agency Metrics: How to Measure What Matters
    Lead Generation and Management Metrics. There’s a wide variety of metrics you could be monitoring around lead generation, but it’s important not to get sidetracked by the huge volume of data available to you. That will likely include: Number of raw leads generated. Number of new customers from marketing-generated leads.
  • WRITTENT  |  TUESDAY, APRIL 22, 2014
    [Generation] 25+ Phenomenal Resources to Help You Market Your Blog Better
    strategic traffic-generation plan ready to be executed. Traffic Generation Cafe. Not every traffic-generation strategy has to be as large-scale and committal as SEO or SMM. Traffic Generation Cafe shows how to utilize those little-known networks for high traffic gains. No idea how to do that? No problem! Learn to Blog.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 27, 2013
    [Generation] The Human Touch – Important For Marketing Today and Tomorrow
    They wanted us to be more strategic but we also needed to feed them the services they have come to rely on such as flawless event execution and creative, relevant demand generation programs. Despite all the change in the world and the impact of these changes on our marketing strategy, one thing has never changed. Tell us about yourself?
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Generation] 8 Ways You Can Turn Old-School Marketing Into Inbound Marketing
    Whitepapers aren''t exactly a thing of the past, but there''s lots more you can be doing with them than just leaving them be after they go out to the printer -- for instance, you can turn one into an ebook to live behind a lead generation form. In the past, we''ve harped on old-school marketing. It''s ineffective. It''s expensive. Not always.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Generation] Management Consulting: Preparing for Life After Referrals with an Integrated Marketing Strategy
    Consider the following from the report Online Marketing for Professional Services Firms: More than 77% of firms generate some new business leads online. Firms generating more than 40% of their leads online grow 4X faster than those with no online leads. The greater the online lead generation, the greater the profitability.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Generation] 3 Things You Can Accomplish with A ‘Year In Review’ Campaign
    People are more likely to share something that they invested time in and created than an auto-generated recap. Marketers can use year in review campaigns as an opportunity to generate buzz, and reinforce their position in the market for their fans. Author: Ellen Gomes The modern buyer, like the modern marketer, is obsessed with data.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Generation] 10 Ways to Reach Customers Who Don’t Know They Need You
    Marketers realized that they could reach a lot of the younger generations with humorous and quick-witted advertisements. Event planner, lawyer, daycare owner, tow truck driver. Regardless of our chosen professions, it’s fair to say that we all want to build our businesses’ customer bases. It’s how we thrive. Look at Budweiser.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 4, 2015
    [Generation] A SaaS Marketing Plan for High Growth Companies
    To do this, work backward from the gross revenue amount that marketing is responsible for generating ( generally around 40 percent ). It will also help you determine how many visitors and leads the marketing team needs to generate to hit its goals by working backwards from these metrics. Marketing and sales alignment. Marketing budget.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Generation] How to Create a #Winning Content Marketing Campaign
    There is a lot of data to be extracted from your analytics package, from the keywords users are finding your site with, to what content they are consuming and what keywords & content are generating sales. e. Create goals in your web analytics tool to check which content is generating leads for your business. Social Media Tools.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 29, 2014
    [Generation] Introducing the Oracle Marketing Cloud
    They’re being tasked to innovate and lead their companies into the digital age, at the same time that 75% of CEOs want marketing to generate revenue and become more ROI-focused. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. CMOs face a dilemma. The experience can be just as impersonal on social channels.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 9, 2014
    [Generation] Legal Lessons from the “ Ice Bucket Challenge ” Phenomenon
    Kyle-Beth understands the business and legal issues involved in launching on social media, including influencer marketer management, user-generated content, and privacy issues. The summer of 2014 may be remembered as the “ALS Ice Bucket Challenge” summer. While everyone enjoyed watching George W Bush, Bill Gates, and … Continue Reading.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 27, 2012
    [Generation] Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages
    Overall, Company Pages module offers a unique hybrid of components, both user generated and manually populated, that allow your business to have a singular corporate presence on LinkedIn.  good way to start is to compare the Company Page with the most famous corporate presence in social media:  The Facebook Fan Page.  LinkedIn
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Generation] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    Follow these six steps to build an effective customer demand generation strategy for cross-sell and upsell: 1. Start Author: Anastasia Pavlova Are you doing enough to hit and potentially exceed your revenue goals? In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Generation] How Productive is Your Demand Chain?
    For the demand side, it is marketing, sales and service, which are responsible to generate revenue. Note how I label marketing and service as revenue sustainers and generators rather than cost centers.  . The last frontier of productivity is how companies choose to manage and generate revenue. It’s About Continuous Improvement.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Generation] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    Related Posts: Video: How to Use LinkedIn’s Advanced Search Feature to… Social Selling for Lead Generation: 9 Tips to Optimize Your… Social Media Engagement Lead Generation Newsletter Archives How Can Content Marketing Generate Leads? Are you getting the most out of your LinkedIn account? Your Profile. Use InMail.
  • HUBSPOT  |  THURSDAY, JANUARY 23, 2014
    [Generation] 30-Day Blog Challenge Tip #22: Start a List of Blog Post Topics
    From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Lots of ice cream.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 4, 2015
    [Generation] The new guide to minimizing legal risks in Social Media Marketing
    Whatever mechanism you use to generate a random winner, chance dictates who gets the prize. Whatever mechanism you use to generate a random winner, chance dictates who gets the prize. Since then, some fundamental legal principles have stayed the same, but new issues have emerged as technology develops. Just don’t do it.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 9, 2013
    [Generation] How Do You Find The Time For Social Media?
    This in turn becomes the idea factory you need to consistently generate lots of great share-worthy content. How do you find the time for social media? This is the question I get asked probably more than any other. have four lovely children, a demanding job, a wife with a successful career and more. Tweet once a day. Blog once a week.
  • ACT-ON  |  THURSDAY, MARCH 10, 2016
    [Generation] 15 Elements Most Successful Blogs Have in Common
    This is the #1 way to turn your blog from just a publishing effort to an actual lead generation and business generation machine. What’s on your blog? You’ve got a few posts of course. Maybe a sign-up box. But are there blog elements you’re missing? More importantly, are you leaving out anything that could be getting you more results?
  • HUBSPOT  |  WEDNESDAY, APRIL 24, 2013
    [Generation] 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]
    While 15% of respondents were tying their inbound results directly to revenue or customers/wins generated, a surprising 34% of businesses cannot or do not calculate overall inbound ROI. Today, we’re excited to share the 2013 State of Inbound Marketing Report. Tweet This ). 2) Inbound delivers on ROI promises, providing more and cheaper leads.
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 14, 2013
    [Generation] How to Arm Your B2B Blog for Maximum Marketing Firepower
    HubSpot tells us companies that blog at least 20 time per month generate five times more traffic than those that blog fewer than four times per month. And even if you only blog four times per month, it still generates almost four times more leads than not blogging at tall. Your blog has huge lead generation potential.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 28, 2015
    [Generation] Supercharge the Top of Your Funnel with Quality Data and Analytics
    Hession is the President and Founder of Oceanos , a marketing technology company that designs data management strategies and solutions.  As a thought leader and innovator, Brian helps companies improve their demand generation and drive revenue. Although, in marketing, data has historically been a thorn in the side. buyer committee).
  • TONY ZAMBITO  |  WEDNESDAY, JANUARY 25, 2012
    [Generation] How B2B Leaders Are Understanding Buyers Better With Behavioral Buyergraphics
    These reports, often analyst generated, help to shape strategic vision and enable both short-term and long-term planning. B2B Buying Process Today © All rights reserved by Kenny Madden. Meeting this challenge successfully is the essential lifeblood of survival for many B2B companies.  What has been missing?  Follow @TonyZambito.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Generation] Why You're Thinking About Digital Marketing Analytics All Wrong
    Did that email generate more leads than the blog post you published yesterday? Sure, your blog may be effective in generating leads, but are those leads actually turning into customers and making your business money? Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations. From Google?
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 24, 2012
    [Generation] 5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]
    With 40% of UK SMEs using social media to market their business , chances are your competition is already engaged in social media online marketing and improving their web traffic, SERPs and lead generation. Learn how you can use social media to increase leads and boost sales – download our eGuide How to Generate Leads from Social Media
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 23, 2014
    [Generation] Top Contributors to a Successful Client Engagement
    The more educated we are around the client’s organizational setup, job titles and responsibilities of all who are included in the sales and marketing process, the better. - Has the sales team who AG will be collaborating and partnering with been made aware of our process, and how we will contribute to their overall demand generation?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Generation] IBM Social Computing Guidelines
    The rapidly growing phenomenon of user-generated web content—blogging, social web-applications and networking—are emerging important arenas for that kind of engagement and learning. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media. Skip to main content.
  • HUBSPOT  |  MONDAY, SEPTEMBER 14, 2015
    [Generation] Traditional vs. Predictive Lead Scoring: What's the Difference?
    As your business grows and you generate more leads, it doesn't always make sense to get in touch with every single one. Do I have enough leads? - If you are a new business starting out and you're not generating many leads, it's likely that you don't need to implement lead scoring just yet. That's the burning question we all have.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Generation] 5 Internet Marketing Metrics Not to Obsess Over
    Comments can be a great way to gauge how much (and the type of) discussion a particular piece of content is generating, whether it's a blog post, a Facebook post, a tweet, etc. Ultimately, you're participating in these channels because you want them to help you generate business, right? or obsessing over the least valuable ones.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 14, 2013
    [Generation] Meet new Marketing Made Simple TV guests!
    As CMO of Demandbase, Greg leads a revenue-focused organization that includes product management, demand generation, web marketing, product marketing, customer success, and consulting teams. Always looking to bring you the most brilliant marketers on Earth! Jay Baer. JAY BAER / PRESIDENT. He founded Convince & Convert in 2008. Greg Ott.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 24, 2013
    [Generation] What comes after content marketing? Here are four ideas.
    In Don Tapscott’s fine book Grown Up Digital , he makes the case that the Net Generation puts a huge premium on customization. My friend Mitch Joel has also been pondering this topic. In a post entitled  The Content Crash , Mitch states that the field has simply “become a pumping ground for a marketing message. Radical trust.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Generation] How to REALLY Increase B2B Blog Traffic
    PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog. Cheers!
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 17, 2017
    [Generation] Content Marketing and Sales Alignment: 5 Mutual Benefits
    Topic Generation. When it comes time to generate a batch of blog topics to fill a blank editorial calendar, most content marketers run directly to the Google Keyword Planner tool or revisit legacy content for new ideas. Lead Generation. As a result, lead generation tops the list of organizational goals for B2B content marketers.
  • MARKETRI  |  TUESDAY, JUNE 7, 2016
    [Generation] Ready! Set! Hire! Top Questions to Ask When Interviewing a Fractional CMO
    You’ve heard the buzz, read my blog post , done your research, and decided that a Fractional Chief Marketing Officer (CMO) is just what your B2B company needs to help generate warm leads, engage new and existing clients, and accelerate revenue growth. Congratulations! Now what? B2B Marketing Fractional CMO
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 15, 2015
    [Generation] Case study: Social media engagement as a point of differentiation
    business owners and company executives approach their marketing with the overarching question: How many leads will our social media and content marketing effort squeeze into our sales funnel, what sort of conversion rate can we expect and ultimately how much revenue can we generate? by Trevor Young, {grow} Community Member. Many (most?)
  • MODERN B2B MARKETING  |  TUESDAY, JULY 28, 2015
    [Generation] 4 Marketing Analytics That Matter for Driving Higher Revenue
    It tracks prospects from being anonymous to being known, to being engaged, to being qualified, to being a marketing generated lead, to being a sales qualified lead, to being a sales opportunity, to being a customer. These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver. So how do you do it?
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 24, 2013
    [Generation] Email Marketing Vs. Marketing Automation: Crossing the (Marketing) Chasm
    Do you know how many marketing-generated leads close? Do you know what percentage of revenue marketing generates? Email marketing is wonderful: It delivers the highest ROI of any marketing tactic, while being relatively inexpensive. Can you be alerted when a hot lead visits? Can you target email campaigns to those visitors?
  • HUBSPOT  |  THURSDAY, APRIL 4, 2013
    [Generation] Everything Marketers Should Know About Secondary CTAs
    In addition to saving lost conversion opportunities, secondary CTAs can be beneficial for a slew of other reasons. 1) They''re Great for Generating Reconversions. The point here is, utilizing both a primary and secondary CTA enables you to prioritize and balance your goals, lead generation or otherwise. Chocolate or vanilla? In Emails.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 14, 2012
    [Generation] Marketing Can Make You Crazy: Valentine’s Day Edition
    ” It’s a fun look at how Marketo helps marketers manage demand generation campaigns, generate quality sales leads, and keep their sanity in check. by Jason Miller Being a good B2B marketer means driving sales and engaging customers all while building meaningful relationships. Hilarity ensues. We can help.”
  • HUBSPOT  |  MONDAY, APRIL 1, 2013
    [Generation] 15 Insider Tips for Creating a Content Creation Machine [SlideShare]
    When you publish a gated piece of content (typically lead generation content like an ebook that is behind a form on a landing page), a quick source of content is an excerpt of that piece. For example, if you create an evergreen ebook, that's a piece of content you can promote time and time again and continue to generate results from it.
  • BIZIBLE  |  MONDAY, SEPTEMBER 26, 2016
    [Generation] How to Measure the Revenue Impact and ROI of Webinars
    Total Pipeline Generated: $144,000. Total Revenue Generated: $37,700. To calculate the actual total amount of revenue generated from your webinar, you would have to calculate in your expected lifetime value. The webinar generated $37,700 and cost $11,500, which is an ROI of 3.3x. Here’s how to do it. Revenue Report.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 20, 2013
    [Generation] 29 Quotes On The Future of Business
    They lean on User-Generated Experiences for purchase decisions. The world has changed. And many businesses are struggling to keep up. In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. Thanks for your help! billion 2050.
  • SNAPAPP  |  MONDAY, DECEMBER 1, 2014
    [Generation] 6 Ways to Go Interactive Without Spending $2.5 Million
    If a visitor filled out the lead generation form at the end of the game, their data mapped into Unitrends’ Eloqua system — and were flagged for sales if their answers qualified them for follow-up. In the first two months, the calculator generated almost 300 new leads – each of which were that much more qualified for sales. 6. Add
  • KEO MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Generation] KEO Marketing Honored with Three Prestigious American Business Awards
    We would love the opportunity to help your business grow and succeed, so contact us to explore how we can assist with your marketing strategy and lead generation needs. We’re thrilled to announce that KEO Marketing was recently honored with several prestigious industry awards. As always, competition was fierce for this year’s honors.
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Generation] The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]
    14) 41% of CMOs/CEOs report that inbound generated the positive ROI they sought last year. 17) 15% of marketers tie their inbound results directly to either company revenue or customers/wins generated. 42) 43% of marketers generated a customer via their blog with less than 10% of total time allocation. Lead Generation.
  • KEO MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Generation] How B2B Businesses use Influencer Marketing
    Being a part of the influencer’s network can boost your company’s exposure and lead-generation. You have probably heard the term “influencer outreach” many times and you probably know that the main purpose of influencer marketing and outreach is to align your company with the influencer and their network. KEO Marketing
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Generation] How to (Ethically) Steal Other People's Content
    Each new generation builds on the elements of the past. Saying that you’re going to create a blog post, lead generation magnet, or graphic leaves you with a vague direction. Instead of a lead generation magnet, create a: Checklist, Quiz, Survey, Ebook, White Paper, Case Study, Template, Beginner’s Guide, Framework.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2011
    [Generation] Bored to 3.4 Billion Tears
    To generate that kind of business success, you need to deliver real value for real customers…year after year. by Steven Woods | Tweet this In a sequence of events over the last few days, the best and the worst of the software culture and innovation were highlighted. SAP announce a pending acquisition of SuccessFactors for $3.4 Steve Woods.
  • LEADERSHIP  |  FRIDAY, APRIL 17, 2015
    [Generation] Interesting Infographics: The 8 Most Effective Types Of Content
    52% of polled marketing executives cited customer engagement and lead generation as the most important use of content marketing, but 44% said brand awareness, 38% sales revenue, 32% lead nurturing, and 28% believe that website traffic is the most important use. Content marketing is hot with leading brands, and for good reason.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 19, 2013
    [Generation] Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget
    Of course, you’ll only be able to do that if you generate remarkable content that offers actionable information.Here are a few strategies that can help you identify quality blogs: a) Create an account on platforms like myblogguest , etc. The Search Engine Optimization landscape has changed dramatically over the last couple of years.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Generation] 2 Key Tips To Help Rethink Your Marketing Analytics
    To ensure that your brand communications convey a unified voice to improve brand identity and, ultimately, increase lead generation. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Dave Liloia , Director Sales Operations and Marketing Automation at Vertafore. Marketing Measurement
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 25, 2013
    [Generation] Social Media in 2013: Great, Another Year Of This Crap!
    Or that all you have to do is flood enough groups with your self-promotional crap to generate new business? Forgive me for a few paragraphs as I feel the need to get a few things off my chest in regards to Social Media. understand the benefits of using Social Media for business and I understand some of the flaws.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Generation] How To Plan And Build A Successful Content Marketing Strategy
    One-third of your budget on User Generated Content (UGC) or co-created content with employees, influencers, customers. Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 700 Million Snapchats. There are 500 Million tweets. ” ~ IDC.
  • CHIEFMARTECH  |  TUESDAY, NOVEMBER 15, 2016
    [Generation] Gartner shares latest data on enterprise marketing tech spend
    Marketing is now also responsible for critical customer-facing, revenue-generating systems and applications. Looking for the latest data on enterprise marketing technology spend? Look no further. Gartner recently released their CMO Spend Survey 2016-2017. Doing the math, a 27% share of 12% of total company revenue is 3.2%
  • EMAGINE B2B BLOG  |  FRIDAY, DECEMBER 26, 2014
    [Generation] SEO 2014 Re-Cap: Search Statistics You Should Know
    Websites with 30 or more pages generate 7 times more leads than those with less than 10 pages ( Arek Estall ). It’s been a great year for SEO, with a lot of changes and updates to be aware of, such as the most recent Panda and Penguin algorithm updates. Overall Search Behavior. 93% of website visits begin via a search engine ( Arek Estall ).
  • HINGE MARKETING  |  FRIDAY, JUNE 3, 2016
    [Generation] Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track
    SEE ALSO:  How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms. 4) Lead Generation. If your firm relies on inbound lead generation, it’s important to have a system in place to track where those leads came from. Optimize lead generation by focusing on the most fruitful tactics. Research Frequency.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 25, 2013
    [Generation] That’s So Awkward: Why You Should Use Humor in Your Email Campaigns
    ” Heidi Bullock , the Director of Demand Generation here at Marketo, opened it. “I thought it was a mistake,” Heidi told me. “I mean, nobody was picking me up at 7. Author: DJ Waldow “So I’ll pick you up at 7?” ” If you received an email with that subject line, would you open it? Your best friend? Welcome back.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    [Generation] Business Podcasting: How to and ROI
    Once upon a time, B2B marketers relied primarily on the trusty white paper to generate leads; but in today's fast-paced, social, multimedia world the white paper isn't doing as much of the heavy lifting as in years past. What can a podcast do for your business? The answer might surprise you. The results can be impressive. Not bad.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 12, 2015
    [Generation] Social Media is Not the Telex Machine
    Sure, some of us use it to generate revenue, serve customers, trade recipes and shamelessly promote our personal blogs. A few of us are stupid, thoughtless, drunk or angry while we use it. There was a switchboard with crusty operators, a well-medicated tea lady and Dolores. Dolores” , the secretary whispered, “is the Telex Operator.
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Generation] The Future of Media and The Role I Want to Play
    Modern Media Buying and Enterprise B2B Demand Generation : Outlines the challenge modern media buying faces today in demand generation and a solution marketers need to embrace. The digital media landscape is changing rapidly. Once, most advertising was purchased directly from publishers. In reality, the change is far bigger.
  • BIZIBLE  |  MONDAY, JUNE 13, 2016
    [Generation] 6 Questions About Marketing Attribution That You Were Too Embarrassed To Ask
    For a long time in B2B organizations, the goal of marketing was to generate leads. To optimize the entire process -- not just Marketing or Sales -- both teams must work towards the same metrics and goals, which, primarily, is generating revenue. It seems like more and more people are talking about marketing attribution these days.
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Generation] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    For marketers, for example, the tool would need to not only help you manage your growing library of video content, but also enable you to measure that video content’s effectiveness, generate more and better qualified leads, and allow video to fit seamlessly with the rest of your digital activities. Outline Your Needs First. Conclusion.
  • HINGE MARKETING  |  TUESDAY, JULY 14, 2015
    [Generation] Addressing Blog Lag: 7 Content Creation Tips for Your AEC Firm’s Blog
    Your blog should be an essential component of your lead generation strategy. Conducting primary research on topics relevant to your industry can be a powerful way to build authority and credibility — and to generate blog post topic ideas. Struggling to come up with new content for your blog? You’re not alone. Get Social.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Generation] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    Though Red Bull actually uses Instagram the least out of all of its platforms, the platform brings in the most engaged following, generating the most likes and comments. SaaS companies offer a simplified or temporary version of their service (for free) in order to generate leads, kindle interest, and build credibility. So what? Over 4.9
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Generation] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    Visual media, which can be generated by your audience (“user generated content” or UGC) or by your brand, is images pinned to Pinterest, photos shared on Instagram and short- and long-form video – i.e., Vine versus YouTube. Image: Courtesy of Shutterstock . Content Marketing Rule# 74: Take everything into consideration. Christopher S.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Generation] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    Marketers “measure the value of a PPC campaign by the number of leads it generates… [which also] tells you little about the actual ROI of that campaign.” With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Social Media.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2016
    [Generation] Save the Data: How to Marry Your Figures With Your Customer Profile
    Data is worthless without being harmonised The big push today for marketers is to bring together all the various data points generated during interactions, and link them to specific customers. The data revolution is both a blessing and a challenge for the Modern Marketer. With the right approach these insights are hugely illuminating.
  • MARKETRI  |  TUESDAY, OCTOBER 1, 2013
    [Generation] How Much Does Marketing Cost?
    You may think your brand is solid today, but its strength will begin to fade as the next generation takes over at the leadership of your largest clients, and new marketing-savvy competitors move into your local area and penetrate your target markets. Insight into what your professional services firm should pay for marketing.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 8, 2015
    [Generation] Challenger Marketing: How To Succeed In Today’s B2B Battleground
    According to CEB, Challenger marketing is a new approach to content marketing and lead generation that helps companies stand out from the crowd. If you want to cut through the clutter and move the needle on lead generation and sales , you need to create content that leads to commercial insights and disrupts a customer’s buying process.
  • MARKETING ACTION  |  SATURDAY, JANUARY 5, 2013
    [Generation] Using Social Media for Sales Prospecting
    Marketers using social media for lead generation should ask themselves which conversations they should be listening to, what’s relevant, and how they can get involved in those conversations as a thought leader. Just having a profile and publishing relevant content is not enough; by itself it won’t make people love you or buy from you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Generation] 5 social media tools to kickstart your business
    So for this recipe the trigger is when a new post is published on the blog and the action is a tweet generated which includes the title of the post and a link to the post. By Ian Cleary, Contributing {grow} Columnist. As we start into a new year it’s a great time to reflect on how we can improve our marketing efforts online.  Love IFTTT.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Generation] The ABCs of Content Marketing: A Glossary of Terms
    Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Ebooks are a common type of content that many marketers use -- often to help generate leads. Landing pages are the epicenter of your lead generation. they help you generate leads for your business).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 31, 2016
    [Generation] How do you make your content the signal instead of the noise?
    You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. It’s a difficult proposition and getting harder all the time. Find the podcast on Stitcher.
  • VIDYARD  |  TUESDAY, APRIL 12, 2016
    [Generation] Forrester Sounds the Digital Marketing Alarm
    In-person events as well as digital and content marketing are all great ways to stimulate lead generation and bring in more revenue, so it’s no surprise to see that they still get the most investments. The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. But has spending?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Generation] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Wearable tech turns each of us into mobile data-generating machines. Most internet revenue is now generated from subscription models (over advertising) but ironically, most of the actual content creators aren’t benefitting from the gold rush. 5) Distribution revolution. Big Data won’t be a “thing” very soon.
  • GREAT B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [Generation] Use Pull Marketing to Communicate with the SMB Market
    In fact, lead generation should be a key component of your website strategy. If you are currently relying on push marketing to generate leads and awareness, by all means keep doing what works. In his April 17, 2012 blog post at tellallmarketing.com, Ray Schultz addressed the issue of How Brands Are Failing Small Businesses.
  • SAZBEAN  |  THURSDAY, APRIL 25, 2013
    [Generation] 6 Simple Steps to Boost the Marketing Performance of Content
    Of course, not all content needs to “sell” in terms of inquiries or transactions, but for content designed with lead generation in mind, there should be some accountability or you won’t have anything to count. What’s the primary brand objective for this content? News & Notes
  • SAZBEAN  |  WEDNESDAY, JUNE 20, 2012
    [Generation] Why the Interest Graph Is a Marketer’s Best Friend
    The interest graph also gives marketers the chance to demonstrably generate revenue. Since the dawn of companies like Twitter, one question has baffled marketers: How do we demonstrate ROI in our social media strategy? For example, we know that Facebook “likes” don’t equal sales. So what’s the alternative? News & Notes
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2016
    [Generation] 5 Steps to Amplify Your Paid Social Campaigns
    Your goals will help you map out the most relevant offers and content for your objectives—whether that’s brand awareness, engagement, lead generation, customer acquisition, retention, advocacy, or a combination of these. Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Generation] How Coca-Cola and Yoplait Use “Customer Participation” Marketing – And How You Can, Too
    The campaign generated huge customer participation, particularly online – there are a whopping 341,000 posts on Instagram with the hashtag #shareacoke. Most marketers won’t be able to match Coca-Cola and Yoplait’s budgets, but we can take a page from their campaigns. Example #2: Yoplait. Yoplait donates $0.10 to the Susan G. No Problem.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2012
    [Generation] Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short
    Because of the limitations of inbound marketing, a complete B2B marketing strategy needs to incorporate a full portfolio of lead-generation approaches, including events, webinars, email, and advertising as well as inbound tactics. Two of the most critical limitations are: It’s hard to target specific audiences with inbound marketing.
  • OPENTOPIC  |  MONDAY, JANUARY 9, 2017
    [Generation] CMO’s Guide to Chatbots
    Of course, chatbots aren’t a new phenomenon, but they generated buzz this year when Facebook opened its Messenger platform to third-party developers. Chatbots are the next phase in the migration from a desktop-dominant world to a mobile one. Facebook went from having zero bots. Brands & Marketers
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [Generation] Facebook Ads • Business Mastery Live
    Smart content marketers leverage the #1 social media platform to generate high-quality traffic and convert those visitors into customers. Opentopic blog >> andrewmeng.com Strategy #4: Drive Qualified Traffic to Your Landing Page From Facebook Facebook PPC advertising is a great source of traffic for your landing page.
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Generation] Transparency over data is key to the development of affiliate marketing
    Opentopic blog >> thedrum.com Turning 21 this year, and generating up to £16.5bn a year in sales in the UK alone, it’s safe to say that affiliate marketing is at the main table when it comes to brands’ online marketing ambitions. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 9, 2016
    [Generation] Linkedin Success System: Boost Your Career With Linkedin!
    With over 380+ million members, a higher return-on-investment than any other social media platform for lead generation; a tool that 94% of recruiters use. Opentopic blog >> udemy.com You Need LinkedIn To Have A Successful Career! EVERYBODY needs to be on LinkedIn. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  THURSDAY, MARCH 10, 2016
    [Generation] How to add a zero to your content marketing
    Let’s say your current content strategy is generating five leads and. Opentopic blog >> writemysite.co.uk ‘Add a zero’ marketing is an established term that can help ambitious brands take a larger share of their market. Marketing Technology Cmo marketing technology
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 3, 2016
    [Generation] Why Instagram will not kill Snapchat
    No matter how loud Facebook thunders at them, this generation will probably stick with Snapchat. By Mark W. Schaefer. The social media world woke up yesterday and found out that Instagram had implemented a new functionality called “stories,” which makes it look a lot like … Snapchat. Snapchat is going up against Goliath.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Generation] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Also worth checking out is Scot’s follow-up to this post, The Four Principles of Social ROI Measurement , in which he contends that “the accumulation of ‘likes’ or ‘followers’ and the generation of engagement are not ends in themselves.  While certain aspects of social media have stabilized (e.g., B2B Social Media Guides.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 9, 2013
    [Generation] Blog SEO for the Modern Marketer: How to Optimize Your Posts
    You might want to test different headlines to see what style or format generates the most activity for you. You may find that questions or humor work best for generating clicks and shares on social media. So, let''s save the hand-wringing and future-predicting for another day and keep it simple. Turn Keyword Research Into Blog Topics.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 16, 2010
    [Generation] What Is The Future Of The Social Media Role?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? They are fully entrenched in social media.
  • MARKETRI  |  MONDAY, OCTOBER 15, 2012
    [Generation] The Gloriously Imperfect World of Professional Services Marketing
    The core of professional services marketing has become online content generation. My first day at Ernst & Young (circa 1990) – a big moment in this young professional’s life! Everything had to be perfect, so I quickly ran down the list. Freshly polished patent leather pumps – Check! Imperfect is the new perfect.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 11, 2013
    [Generation] The Convergence of Marketing and Technology – @chiefmartec aka Scott Brinker on Marketing Made Simple TV
    Marketing Made Simple TV is the popular TV on the Web show created by Jeff Ogden of the sales lead generation compan y Find New Customers. The Convergence of Marketing and Technology – @chiefmartec a.k.a. Scott Brinker on Marketing Made Simple TV. Scott Brinker. Please note that Marketing Made Simple TV is a TV show, and not a web show.
  • SNAPAPP  |  FRIDAY, MAY 15, 2015
    [Generation] DDI Offers “Assessment Assessment” for HR Teams
    For HR professionals, employee assessments offer valuable information that can help shape leadership training and support the search for the next generation of senior leaders. Assessments are one of our favorite content types here at SnapApp -- we’re all about the personalized experiences they offer our audience. And we’re not the only ones!
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 28, 2016
    [Generation] 11 inspiring case studies of digital transformation
    FlavorPrint takes this data and generates personalized suggestions about recipes using algorithms. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). Need some examples?
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Generation] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    The article focuses on how KEO Marketing delivers value to its clients, including boosting their brand recognition, generating better leads and increasing sales. PHOENIX, Ariz., Women Business Leader by Forbes. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. About KEO Marketing. KEO News
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Generation] 5 Strategies to Build Trust and Sell Through Email
    This article is going to apply principles of persuasion psychology specifically to marketing email, giving you five ways to generate more conversions from your email marketing. 1) Send from a consistent “from” name and a personal email address. This dream isn’t necessarily a pipe dream. But this article isn’t going to overview theories.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 21, 2011
    [Generation] Do Marketers Have Any Credibility?
    74% of CEOs believe marketers are too focused on the latest trends such as social media  and are unable to show how these will generate more business for the company. In a recent survey, almost three-quarters of CEOs think marketers lack credibility. And according to the report, we’re not helping ourselves either. Sounds great to me!).
  • 3D2B  |  TUESDAY, MARCH 18, 2014
    [Generation] Are You Making the Biggest Internet Marketing Mistake?
    Internet marketing—websites, white papers, YouTube videos, social media, pay-per-click and more—has become a major part of many business-to-business companies’ lead-generation strategies. Reach out to them directly in a telephone lead-generation campaign. And it can deliver that promise. That mistake? Marketing is like baking a cake.
  • BIZIBLE  |  THURSDAY, MAY 19, 2016
    [Generation] Why ABM Marketers Need A Predictive Account Engagement Score
    Compared to a demand generation strategy, you’re spending more resources on fewer targets. With customer and revenue generation as the goal, an effective predictive engagement score gives both the marketing and sales team direction, and provides a signal that rises above the noise in account-based marketing. clicks, email opens).
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