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  • INFER  |  FRIDAY, SEPTEMBER 23, 2016
    [Generation] #GoPredictive with Infer at Dreamforce 2016
    Come to the “Women on the Rise: The Next Generation of Sales & Marketing Leaders” Session on 10/4. We’re officially kicking off the countdown to Dreamforce 2016! With over 2,000 sessions to choose from over four days that span industries, specialties, and roles, there’s truly something for everyone. See you in San Francisco!
  • SYNECORE  |  THURSDAY, FEBRUARY 6, 2014
    [Generation] Landing Page Design 101: What the Helvetica?
    When it comes to opening the door to generating leads, the design of your landing page becomes the critical key. Your landing page is an important element in lead generation. A landing page gives a direct location for your marketing team to send potential leads. So how exactly does one design a unique (and successsful) landing page?
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Generation] 6 Steps To Executing A Content Strategy
    Show how your activities are generating real business results and calculate the return on the investment. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? 6 Steps To Executing A Content Strategy.
  • PAUL GILLIN  |  THURSDAY, JANUARY 24, 2013
    [Generation] Social Marketing Wisdom From a True Practitioner
    –Content published to three or more social channels generates about 30% more engagement than content posted to a single social channel. Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 11, 2013
    [Generation] 10+ Essential Research Reports & Guides for B2B Marketers
    At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Optify B2B Lead Generation Report. B2B marketers struggle with common challenges. A growing list of tactics and technological opportunities further complicates the process. View the full report.
  • SYNECORE  |  SATURDAY, DECEMBER 8, 2012
    [Generation] The Best Branded Content of the Week: December 8, 2012
    It’s a tricky generation that uses all sorts of crazy lingo, but MTV helps to close the gap between generations by compiling a bunch of useful information in one single place. Recently, I have been thinking a great deal about the ways that brands use various means of technology to create branded content. See the result below.).
  • READYPULSE  |  TUESDAY, JUNE 4, 2013
    [Generation] Product reviews on your site are sparse. 3 things to do about it.
    Granted you are gaining awareness and value from the social buzz you are generating in social networks, especially among committed fans, but that buzz is doing little to convert visitors to buyers on your website. ReadyPulse helps you manage your most effective social marketing asset, customer testimonials. jewlery and fashion clothing).
  • 3D2B  |  TUESDAY, FEBRUARY 14, 2017
    [Generation] Scaling Inside Sales for New Product Introductions or Market Expansion
    Today, there are a couple of approaches to B2B sales — traditional lead generation and, a methodology that’s becoming increasingly popular, account based sales development. Whether you choose lead generation, account-based sales development or both, you need to define your sales process. As a result, you capture a lead. Tele-Services
  • 3D2B  |  TUESDAY, JULY 19, 2016
    [Generation] The Secrets to Engaging Business Buyers on the Phone
    Instead, Sue might say, “We’re a global teleservices company that generates leads for our clients. In fact, when we partnered with a world leader in enterprise software to generate and nurture leads, we produced 17,000 leads, of which 85% were accepted by sales.”. "Stop selling. Start helping." — Zig Ziglar. Stop selling.
  • SALESFUSION  |  THURSDAY, FEBRUARY 18, 2016
    [Generation] Inside the Rise of B2B Video Marketing
    As you develop your video marketing strategy, consider the following points: Objectives: What will be the top objectives for your video marketing efforts (brand awareness, lead generation, etc.)? A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. Video. Magazine ). That’s a wrap!
  • B2B LEAD BLOG   |  TUESDAY, MAY 18, 2010
    [Generation] 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love
    So, how do you build a lead generation program that generates quality leads, creates revenue, and meets your CEO’s goals? ” During the webinar you’ll learn: How to build a lead generation machine that will predictably generate leads month-after-month. Tweet. What happens next?
  • HUBSPOT  |  WEDNESDAY, JULY 18, 2012
    [Generation] The Marketer's Ultimate Guide to Link Bait
    Sure, the concept of link bait is a little bit subjective, and marketers should consider link bait as any piece of content that generates significantly more links and traffic than the average piece of content they publish. HubSpot Example: 63% of B2B Companies Don't Generate Leads From Social Media [New Data] (5K views, 53 inbound links).
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Generation] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    And according to Forrester Research, companies using lead nurturing (one of marketing automation’s key capabilities) generate 50% more sales-ready leads — with 33% lower cost per lead. (!). In fact, they’ve seen a 10% increase in the number of leads generated year-over-year from their website. But what if you have a small team?
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Generation] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    And according to Forrester Research, companies using lead nurturing (one of marketing automation’s key capabilities) generate 50% more sales-ready leads — with 33% lower cost per lead. (!). In fact, they’ve seen a 10% increase in the number of leads generated year-over-year from their website. But what if you have a small team?
  • ANNUITAS  |  TUESDAY, APRIL 14, 2015
    [Generation] Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team
    Perhaps one of the biggest challenges facing organizations is the lack of skilled resources in terms of Demand Generation. I was reminded today of my own story of professional growth and development. What he did for me was pay for a one-month pass to a local educational program, wherein I could take all the classes I wanted for four weeks.
  • NUSPARK  |  SUNDAY, FEBRUARY 5, 2017
    [Generation] How to Choose the Right Predictive Analytics Tool for Account-Based Marketing
    If you’re following the principles of inbound marketing correctly, you are likely to generate a significant amount of data from the process. Empower your account-based marketing by generating insights from your data using predictive analytics and take your B2B organization to the next level. Benefits of Using Predictive Analytics.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 25, 2015
    [Generation] Four apps to boost the speed and strength of your startup
    A funny thing happened on the way to finding lead generation software or services – most of them that say they do this, don’t. However, you can greatly speed up lead generation with a predictive dialing service. “Faster than a speeding bullet. More powerful than a locomotive. Able to leap tall buildings in a single bound.”. Scheduling.
  • BIZNOLOGY  |  THURSDAY, MAY 10, 2012
    [Generation] Baffled by Content Marketing? Start with the Basics!
    ” So let’s start off talking about what kind of content you can and should be generating. With every piece you generate – every word, every sentence, every video clip – you have to know whether the piece interests your audience. Photo credit: Wikipedia. Is This Interesting To My Audience? And … Action!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 13, 2014
    [Generation] How to Nurture Contacts Beyond the Inbox
    Using their unique interests based on website navigation, business demographics and more, anonymous visitors are nurtured beyond the email inbox with waves of highly relevant display and social ads, generating more leads and building your known contact database. Follow Pete on Twitter @slapschott. Lead Nurturing
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Generation] How High Growth Companies Use Marketing Analytics to Their Advantage
    Whereas average growth firms gave web analytics a moderate rating in terms of effectiveness for lead and demand generation, high growth companies reported that it was among the most important facets of their online marketing strategies. Image: Courtesy of Birmingham Business Journal. By: Sylvia Montgomery. Usage and Effectiveness. Figure 1.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 23, 2012
    [Generation] Sales Prospecting Perspective Weekly Recap - Week of November 19, 2012
    Before we dive into this weeks recap, I first wanted to share a post on a topic that is generating a lot of discussion recently; who should oversee outbound lead generation efforts, sales or marketing? It's an interesting topic that will continue generating discussions and it's a great read and worth the few minutes of your time.
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Generation] How to Choose a Solid Topic for Your Next Blog Post
    You can use it to generate new ideas, refine topics already in the works, and identify which topics are worth pursuing further. Do you want to generate leads? These, however, are not: "How to Generate Leads on Pinterest" -- Solopreneur ecommerce business owners aren''t typically solving for a lead gen problem. or should not.
  • HUBSPOT  |  MONDAY, JANUARY 26, 2015
    [Generation] 6 Basic Reports Every Marketer Should Know How to Run
    That could be the number of pageviews your website is getting, the number of leads you are generating per month, or possibly how your various marketing channels are doing. In addition to your persona-specific metrics, it''s important to take a look at the sources that are generating marketing qualified leads. The world is your oyster.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 9, 2015
    [Generation] 5 Trends Driving The Marketing Cloud Revolution
    Editor’s Note: Today’s post comes courtesy of John Bara, the President and CMO of Mintigo, an enterprise predictive marketing platform and proud Oracle Marketing AppCloud partner. You can follow John on Twitter at @John_Bara. Big data and marketing clouds require modern marketers to further embrace analytics. Computing is now a utility.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 11, 2011
    [Generation] Shifting Sales Environment Creating New Role For Enablement Solutions
    B2B Demand Generation | Content Marketing does not stop at deal handoff. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Shifting Sales Environment Creating New Role For Enablement Solutions . Salespeople need sales enablement tools. What do you think? Content marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 22, 2013
    [Generation] 25 social media influencers Forbes ignored, and why
    Futurist and author of Grown Up Digital: How the Net Generation is Changing Your World. Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. ” So what’s this all about?
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 11, 2012
    [Generation] Content Marketing: Stories are Key
    It illustrates that even small stories can generate emotions. If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: 1. You say or do something that makes an emotional connection. How do you poke someone and push their hot buttons?
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Generation] 11 Ways to Use Content to Build Online Authority
    And if you're a business owner, you've gone about it in such a way that search engines see it, your prospects and customers recognize it, and as a result, it helps you generate customers and revenue. And you have the ability to generate inbound links to your site , giving your site more online authority, too. Generate Inbound Links.
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Generation] Two Critical Metrics for Measuring Your Fundraising Performance
    Return on investment is the amount of revenue you generate for a given strategy divided by the expenses required to generate that revenue. Without clearly defined tracking and coding of revenue and expenses across both functions, you cannot generate accurate or relevant ratios for these two metrics. But this begs the question.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2016
    [Generation] Twitter Unveils Live Video: Here's What You Need to Know
    Tweets featuring live video can be retweeted and liked, and videos on Twitter can generate comments and heart emojis as they do in the Periscope app. Between sports and politics, Twitter was already generating huge audiences for their live video events. How to Go Live on Twitter. Starting a live broadcast on Twitter couldn’t be easier.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 11, 2012
    [Generation] 15 Tips for Getting the Most From LinkedIn Groups
    and JotURL make it easy to shorten links and then track the number of clicks they generate. It generates longer links, but they’re compatible with Google Analytics. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. link].
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 5, 2015
    [Generation] 4 Ways That Financial Services (and Other Small Teams) Can Use Their Size to Their Advantage
    For example, Generations Federal Credit Union found that 40% of their form fill-outs came through mobile devices, but without mobile responsive pages, they were giving their members a frustrating, inconvenient experience with fields that weren’t showing up or weren’t rendering properly on a mobile screen. Utilize mobile responsive pages.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 17, 2015
    [Generation] A new process to quantify content marketing success
    Data-driven content generation ideas most likely to connect with your customers. “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? Sales? … or something else? How do we demonstrate value? A content marketing measurement process.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Generation] What Does it Take to Build a Successful Sales and Marketing Team?
    In addition to brainstorming on new ideas, a regular meeting gives both teams the opportunity to share important KPIs related to lead generation, conversion optimization, and market analysis. Working side by side, the sales and marketing teams represent the growth engine that will propel your business forward. 1) Onboarding Team Culture.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Generation] Infographic: How Content Can Help You Attract the Best Talent
    Content marketing is often cited as a way to improve lead generation and brand awareness, but what about hiring? A recent infographic from Jobvite and Column Five Media highlights the importance of thinking about content as a way to attract both your target audience and new hires. More than two-thirds of U.S. Brands hiring Infographic
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Generation] Gmail Provides Email Deliverability Data to Senders
    As with most new things Google creates, it has generated a lot of buzz. The Official Gmail Blog recently announced the release of a Postmaster Tools site. Many other well-known ISPs such as Comcast, Cox, AOL, Yahoo, Microsoft, etc. all had postmaster or delivery support channels available for years. Let’s dig in! Email Marketing
  • WRITING ON THE WEB  |  MONDAY, MAY 23, 2016
    [Generation] How Do You Choose a Blog Platform?
    If you plan to grow your site, increase traffic and use the site to generate revenue, then my recommendation is WordPress.org. How do you choose a blog platform ? . In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog.
  • B2B MARKETING ONLINE  |  FRIDAY, JANUARY 14, 2011
    [Generation] Bluebirds are the most amazing creatures.
    And now at this time of year when we are all keen to kick-start our marketing and lead generation activity, don’t ever forget the importance of B2B lead qualification, bluebird or not. Demand generation marketing nurturing salesBut suddenly out of nowhere swoops a Bluebird, the most beautiful creature you’ve ever seen.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 3, 2009
    [Generation] 8 Important Takeaways from the B2B Virtual Edge Event for B2B Marketers
    InboundMarketer : Buying behavior has transformed- lead generation needs to keep up @jonmiller2. Tags: Demand Generation B2B Marketing B2B social media marketing Lead Nurturing Lead Scoring Social Marketing Automation Check out our Definitive Guide to Lead Nurturing which provides you a worksheet to map this out).
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 12, 2009
    [Generation] Increasing Sales Leads: Thought Leadership with Marvin Miletsky
    In a down economy, what changes to lead generation can B2B sales and marketing professionals do to increase sales? There are companies whose sole product is to teach you how to generate more sales leads and qualify them as well. lead generation from the dual perspectives of the salesperson and customer. Is pricing the issue?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2009
    [Generation] Forty Ways to Marketing Creativity from Hugh MacLeod (aka Gapingvoid)
    Marketers today are challenged to be more creative than ever, as they need to find out-of-the-box ways to implement lead generation programs , create viral messages, and build links. Tags: Social Media Lead Generation Programs Marketing Creativity Marketing ROI Modern B2B Marketing Normal. false. false. false. EN-US. X-NONE. X-NONE.
  • ACTIVEDEMAND  |  WEDNESDAY, JUNE 15, 2016
    [Generation] Lead Nurturing and Personalization
    Start Generating More Leads Generate More Leads with ActiveDEMAND ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. Start Generating More Leads The post Lead Nurturing and Personalization appeared first on ActiveDEMAND. What is Lead Nurturing?
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Generation] Get More Bang for Your Buck: How to Repurpose Webinar Content
    Given all that effort, running a webinar shouldn’t be a fleeting way to generate a few leads. Done right, a repurposed webinar can be among the best content assets you have for long-term lead generation. When you wrap up your webinar, you’ll be walking away with a lot more than just the leads your initial event generated.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, DECEMBER 7, 2013
    [Generation] Do You Have Zombies in Your Sales Pipeline?
    Marketing Operations Manager at ReadyTalk, where he manages demand generation strategy and marketing operations. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mike McKinnon, Sr. Follow Mike on Twitter @RTMike. Do you have zombies in your pipeline? DLO of closed won deals.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Generation] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    Tomorrow’s marketer is among us — within you , in the conference, in your team, in your organization, and also in the younger generation. This next generation of tomorrow’s consumers grew up with technology and they’re not digital natives–they’re digital dependents. Getting Students Engaged. Now Is The Best Time To Be A Marketer.
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Generation] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    But you can’t rest on your laurels, and Sales (and Management) are clamoring for more of those big, fat, juicy leads you’ve been generating. According to a BrightEdge study, websites with Twitter share buttons generate 7x more Twitter mentions than websites without. Here''s how to do it. Your B2B company has a successful blog.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Generation] 57 Little Things to Double Check Before Your Website Launch
    Like what if you forget to test an important data capture form and then lose out on generating a bunch of new leads? Lead generation forms, social sharing, CRM integration, and any other technology should work flawlessly across your website. Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Generation] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
    Some initiatives could involve brand awareness; others could revolve around demand generation or promoting an event , and so on. Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. Different initiatives also involve different goals. My solution—dark posts!
  • CHIEFMARTECH  |  TUESDAY, NOVEMBER 15, 2016
    [Generation] Gartner shares latest data on enterprise marketing tech spend
    Marketing is now also responsible for critical customer-facing, revenue-generating systems and applications. Looking for the latest data on enterprise marketing technology spend? Look no further. Gartner recently released their CMO Spend Survey 2016-2017. Doing the math, a 27% share of 12% of total company revenue is 3.2%
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Generation] Social Media Marketing: Top 100 Influencers and Brands
    Social media marketing is the process of using various social media platforms to generate interest and eventually turn this interest into a customer base. Broadcasting to many is losing its allure as the best way to generate interest. The evolution of technology has allowed social media to evolve in parallel. jeffbullas. Jan Gordon #6.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Generation] Google Rolls Out New Way for Nonprofits to Collect Donations
    It gives your followers on social media and younger generations a new way to support your organization through the channels on which they are most comfortable. Showing the proof of what someone’s small donation equates to is very important when trying to attract the younger Millennial generation to support your mission.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 13, 2011
    [Generation] There is content that will be required to support the customization within the Interactive White Paper – how does that content get developed?
    interactive smart content interactive white paper Demand Generation Pisello AlineanOn average, Interactive White Papers require 25% more content to be developed than a traditional white paper. This could be more or less, depending on the requirements, but on average, this is what we plan for.
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 13, 2011
    [Generation] How does Alinean decide which customer profile data points to use in order to personalize the Interactive White Paper?
    interactive smart content interactive white paper Demand Generation Pisello AlineanTypically for an Interactive White Paper , as a rule of thumb, you don’t want more than 4 or 5 profile questions. However, you do want to have enough profile information and pivot points to enable the content to be intelligently customized and relevant.
  • WONDERING OUT LOUD  |  THURSDAY, AUGUST 13, 2009
    [Generation] Nice bones, now here’s the meat
    Tags: Journalism Marketing Public Relations Social Media Albert Maruggi B2B Blogging Lead Generation Marketing Edge Podcast Podcasting Provident Partners Setting Objectives Strategy Twitter
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Generation] The Only Metrics You Need to Optimize Website Performance
    Conversely, if your repeat visitor rate is higher than 30%, you’re probably not growing your audience enough to generate new business. All of this information can be fed back into your SEO strategy, helping you to produce more content that is likely to generate inbound links. Unique Visitors. New vs. Repeat Visitors. Bounce Rate.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Generation] How to Create Sales Presentations That Close Deals [Free Ebook]
    As a marketer, you work hard every day to generate, qualify, and deliver leads to your sales team. You can’t afford to let your leads flounder after you hand them off. Unfortunately, thanks to today’s hypercompetitive sales landscape, prospects are inundated with more information and content than ever. Why social proof is so important.
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, APRIL 15, 2012
    [Generation] Don't Miss These Great B2B Marketing Webinars
    For B2B marketers, webinars are not only a great lead generator and essential part of a solid content marketing strategy, they can also offer a great educational opportunity to learn what other marketers are doing to drive awareness, engage prospects, and generate revenue. Here are a couple of new marketing webinars you might enjoy.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Generation] 4 Reasons Why You Can’t Miss Marketing Nation Online
    Here are just a few of the questions that will be answered along the way: How can more experienced generations, Gen X and above, best groom an emerging team for a high degree of success, rather than get in the way? Are you a B2B marketer looking to generate some demand? Author: Rick Siegfried Aren’t trade shows so much fun? Free Stuff.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Generation] Use This Agenda For Your 2016 Content Marketing Plan
    Tactics to improve could be thought leadership, brand loyalty, user-generated & influencer content, and other ways to find and nurture brand advocates. Tactics to improve could be thought leadership, brand loyalty, user-generated & influencer content, and other ways to find and nurture brand advocates. Business Objectives. Images.
  • HINGE MARKETING  |  FRIDAY, JUNE 5, 2015
    [Generation] Top 10 Tools Visible Experts? Use to Increase Their Personal Brand
    Based on interviews with over 130 Visible Experts and 1,028 buyers of professional services, Hinge’s research uncovered 16 different tools Visible Experts use to generate leads and increase their visibility in the marketplace. View this video to discover the top 10 tools you need to build your reputation and ascend to prominence.
  • JUNTA 42  |  SATURDAY, JUNE 4, 2016
    [Generation] This Week in Content Marketing: Content Marketing Now Scientifically Proven
    1 marketer tactic for lead generation, with over 60% of all marketers utilizing webinars, but many businesses still struggle with how to find their target audience and deliver the right message. Following a simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. Evergreen content.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 12, 2012
    [Generation] An Example Of Social Prospecting Gone Wrong
    This is the risk some organizations take when they try to implement social media into their lead generation process. Recently I’ve been writing about the impact social media can have on your business and sales pipeline. Let me provide an example of one of the biggest “no-no’s” on Twitter when it comes to social prospecting.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Generation] What Content Marketers Can Learn about “Link-Building” from Moz & BuzzSumo’s Newest Content Study
    However, longer-form content tends to perform better in terms of generating shares and links. Publishing content isn’t going to magically generate dozens of links for you. Scrolling through my email inbox after a relaxing Labor Day weekend, I was delighted to find an email from Moz sharing their newest content research findings.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 14, 2010
    [Generation] Marketing Agility and Marketing Automation
    Simon Daniels summarizes is very succinctly in a comment on Mac McIntosh’s blog &# Marketers need to be able to focus on the “what” of campaigns and demand generation, not the “how”, and marketing automation is a big part of that.&# Marketing Automation Demand Generation marketing agility Modern B2B MarketingConclusion.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Generation] 10 of the World's Best Storytellers [SlideShare]
    But long predating the clickity-clacking of our keyboards were generations of people finding creative ways to communicate meaning with one another -- to try to bring understanding to a complicated human experience. the best of those stories being passed down from generation to generation. Shocking. I know. 1) Walt Disney.
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Generation] Corporate Marketing Meets The Real World
    Who is it targeted to and how does each piece help towards generating ROI? Can traditional corporate marketing survive an apocalypse? Alistair Norman , Marketing Director at Tomorrow People, says the corporate marketing dinosaur needs to evolve, or face extinction. Old dog-breath. Chinese whispers. The CMO has a meeting with the board.
  • MARKETING ACTION  |  WEDNESDAY, MAY 20, 2015
    [Generation] 4 Steps to Creating Content That Converts
    In order to generate leads from your content strategy, you need to consider both the content and the content experience. Strategically Gate Content for Lead Generation. Lead generation is all in the CTAs you present to your audience. But how exactly can you build a high-converting content experience? Craft Valuable Content.
  • VIDYARD  |  TUESDAY, FEBRUARY 23, 2016
    [Generation] Businesses See 500% Lift in Email Conversion with Personalized Video
    Eric Hansen, Director of Demand Generation at Cetera Financial Group. Personalized video has shown that it can get more viewers watching and keep them watching longer, but video holds the power to help businesses generate more value than increasing engagement alone. Marketers live in challenging times. Get the Guide. Get the Guide.
  • WEBBIQUITY  |  MONDAY, JANUARY 27, 2014
    [Generation] 28 (of the) Best Business Blogging Guides and Tips of 2013
    ” How to Generate More Leads With Your Blog: 5 Tips by Social Media Examiner. Kristi Hines (again) supplies a handful of helpful tips for generating leads via a blog, like placing opt-in forms around your blog content with “calls to action such as free trials, free consultations or a simple mailing list opt-in form.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 10, 2013
    [Generation] The one core secret to social media marketing success
    A London Daily Mail reporter saw the article and generated an entirely new piece using my quotes. So I hope this explanation will help a lot of people struggling to figure things out! You could go blind reading tricks, tips and strategies for social media marketing success. Do I need a Facebook page? A blog? A Twitter account? A podcast.
  • AD YOUR COMMENT HERE  |  TUESDAY, DECEMBER 6, 2011
    [Generation] HubSpot Launches New Marketing Grader Tool
    Taking the concept of website grading a step further, Marketing Grader evaluates performance at the “top of the funnel” (the ability to generate new interest and traffic), “the middle of the funnel” (whether that traffic converts into prospects, leads and customers) and analytics (measuring and comparing the right things). Lead Generation).
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 28, 2012
    [Generation] SEO Success Story: How an engineering firm moved from obscurity to the #1 ranking for critical local search terms
    Tweet If you think that using websites for lead generation is for other businesses, but not yours, consider GHT Limited. Ami Kelly, GHT Director of Marketing and Business Development, walks us through the steps she took that ultimately transformed this mindset and turned an outdated brochure website into an opportunity generator.
  • MARKETING ACTION  |  THURSDAY, AUGUST 7, 2014
    [Generation] Marketing Agency Metrics: How to Measure What Matters
    Lead Generation and Management Metrics. There’s a wide variety of metrics you could be monitoring around lead generation, but it’s important not to get sidetracked by the huge volume of data available to you. That will likely include: Number of raw leads generated. Number of new customers from marketing-generated leads.
  • WRITTENT  |  TUESDAY, APRIL 22, 2014
    [Generation] 25+ Phenomenal Resources to Help You Market Your Blog Better
    A strategic traffic-generation plan ready to be executed. Traffic Generation Cafe. Not every traffic-generation strategy has to be as large-scale and committal as SEO or SMM. Traffic Generation Cafe shows how to utilize those little-known networks for high traffic gains. No idea how to do that? No problem! Learn to Blog.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [Generation] The 10 Don’ts of Twitter for B2B Marketing
    However, it is less intrusive than other outreach methods and can generate some great results if done correctly. Don’t ask for too much: According to Social Baker, tweets without a call-to-action only generate an average of 2 retweets. Why is it so important to avoid Twitter bad practices? Beware of sounding too automated though.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 27, 2013
    [Generation] The Human Touch – Important For Marketing Today and Tomorrow
    They wanted us to be more strategic but we also needed to feed them the services they have come to rely on such as flawless event execution and creative, relevant demand generation programs. Despite all the change in the world and the impact of these changes on our marketing strategy, one thing has never changed. Tell us about yourself?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 6, 2016
    [Generation] Integrating Online Video with Your Marketing Tech Stack
    Strategic video increases email opens, CTRs, and landing page conversion, boosting your lead generation. Video by itself is an effective, engaging content f o r m that provides high ROI, and integrating your online video platform (OVP) with your existing tech stack ensures you can make the most of your video investment. ” What a win.
  • HUBSPOT  |  THURSDAY, OCTOBER 2, 2014
    [Generation] New Data Shows European Marketers Aren't Lagging Behind North America
    Last year, in 2013, European marketers'' top goals related to inbound marketing were tied between reaching the right audience (23%) and generating new leads (23%). In 2014 however, both the North America (24%) and Europe (27%) are now aligned in their goals, and lead generation comes out as the top priority across the board.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 4, 2015
    [Generation] A SaaS Marketing Plan for High Growth Companies
    To do this, work backward from the gross revenue amount that marketing is responsible for generating ( generally around 40 percent ). It will also help you determine how many visitors and leads the marketing team needs to generate to hit its goals by working backwards from these metrics. The Four Core Tenets of a SaaS Marketing Plan.
  • 6SENSE  |  THURSDAY, JANUARY 14, 2016
    [Generation] Attention B2B Marketers: 4 Things Your Sales Team Wants
    There are many ways marketing can help generate demand for their organization’s products and services, but before you spend time and money winning over accounts who are either unaware or uncertain of your value proposition, you should first make sure you are able to capture and help sales win all the existing demand in the market. Latest
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 6, 2017
    [Generation] This is the week that was in B2B: from Jetson’s reboot to buyer journey revelations
    comes courtesy of a recent Nielson survey that showed Generation X is even more addicted to social media than millennials. According to a new LinkedIn survey looking at how younger generations influence tech buying decisions in the workplace, 61% of younger millennials (aged 19-25) play a part in their company’s tech purchases.
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Generation] How to Get More People to Open Your Emails [Video]
    Our control generated a 0.73% CTR, and the personalized version generated a 0.96% CTR. For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. Will they hit spam?
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 18, 2012
    [Generation] The ROI of Marketing Automation
    Generate more high quality sales-ready leads. Source: The Lenskold Group 2012 Lead Generation Marketing Effectiveness Study. Having enough content is often the most underestimated challenge for successful marketing automation; simply put, content is a must-have for consistent lead generation and nurturing. Process. Data Quality.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 9, 2014
    [Generation] Legal Lessons from the “ Ice Bucket Challenge ” Phenomenon
    Kyle-Beth understands the business and legal issues involved in launching on social media, including influencer marketer management, user-generated content, and privacy issues. The summer of 2014 may be remembered as the “ALS Ice Bucket Challenge” summer. While everyone enjoyed watching George W Bush, Bill Gates, and … Continue Reading.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 29, 2014
    [Generation] Introducing the Oracle Marketing Cloud
    They’re being tasked to innovate and lead their companies into the digital age, at the same time that 75% of CEOs want marketing to generate revenue and become more ROI-focused. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. CMOs face a dilemma. The experience can be just as impersonal on social channels.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Generation] 10 Ways to Reach Customers Who Don’t Know They Need You
    Marketers realized that they could reach a lot of the younger generations with humorous and quick-witted advertisements. 5) Generate awareness of the want/need for what you have to offer. Event planner, lawyer, daycare owner, tow truck driver. It’s how we thrive. But every business has a few “unreachables.” Look at Budweiser.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 25, 2014
    [Generation] Snagajob Sees Returns By Ramping Up Marketing & Email Efficiency
    One campaign quickly generated $8,200 in software sales plus $3,000 in pipeline opportunities. In a competitive landscape, digital marketing tactics help organizations connect with the right audiences. Snagajob’s marketing team had no insight into who had opened messages or what actions they had taken in response. Marketing Efficiency
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 27, 2012
    [Generation] Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages
    The data was originally pre-populated through a combination of efforts by LinkedIn, user-generated content from profiles, and some statistical information from BusinessWeek. LinkedIn Company Pages are actually a combination of a number of different modules that are rarely maximized by businesses. LinkedIn
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 22, 2016
    [Generation] Snapchat for the win
    You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. This new report prompted a fascinating discussion with Tom Webster on our Marketing Companion podcast.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Generation] 8 Ways You Can Turn Old-School Marketing Into Inbound Marketing
    Whitepapers aren''t exactly a thing of the past, but there''s lots more you can be doing with them than just leaving them be after they go out to the printer -- for instance, you can turn one into an ebook to live behind a lead generation form. In the past, we''ve harped on old-school marketing. It''s ineffective. It''s expensive. Not always.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Generation] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    Related Posts: Video: How to Use LinkedIn’s Advanced Search Feature to… Social Selling for Lead Generation: 9 Tips to Optimize Your… Social Media Engagement Lead Generation Newsletter Archives How Can Content Marketing Generate Leads? Are you getting the most out of your LinkedIn account? Your Profile. Use InMail.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Generation] A Look Inside Mashable’s Evolution [Interview]
    While the topics that Mashable covers have evolved, its roots have stayed the same, with the objective of being the voice of digital culture and telling the story of digital evolution to “The Connected Generation.” Riegelhaupt : Continue to grow and build the next-generation media company. Change is always difficult.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 4, 2015
    [Generation] The new guide to minimizing legal risks in Social Media Marketing
    Whatever mechanism you use to generate a random winner, chance dictates who gets the prize. Whatever mechanism you use to generate a random winner, chance dictates who gets the prize. Since then, some fundamental legal principles have stayed the same, but new issues have emerged as technology develops. get permission first.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 9, 2013
    [Generation] How Do You Find The Time For Social Media?
    This in turn becomes the idea factory you need to consistently generate lots of great share-worthy content. How do you find the time for social media? This is the question I get asked probably more than any other. I have four lovely children, a demanding job, a wife with a successful career and more. Tweet once a day. Blog once a week.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Generation] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    Follow these six steps to build an effective customer demand generation strategy for cross-sell and upsell: 1. Author: Anastasia Pavlova Are you doing enough to hit and potentially exceed your revenue goals? If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit.
  • HUBSPOT  |  WEDNESDAY, APRIL 24, 2013
    [Generation] 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]
    While 15% of respondents were tying their inbound results directly to revenue or customers/wins generated, a surprising 34% of businesses cannot or do not calculate overall inbound ROI. Today, we’re excited to share the 2013 State of Inbound Marketing Report. Tweet This ). 2) Inbound delivers on ROI promises, providing more and cheaper leads.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 28, 2016
    [Generation] 11 inspiring case studies of digital transformation
    FlavorPrint takes this data and generates personalized suggestions about recipes using algorithms. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). Need some examples?
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 14, 2013
    [Generation] How to Arm Your B2B Blog for Maximum Marketing Firepower
    HubSpot tells us companies that blog at least 20 time per month generate five times more traffic than those that blog fewer than four times per month. And even if you only blog four times per month, it still generates almost four times more leads than not blogging at tall. Your blog has huge lead generation potential.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 28, 2015
    [Generation] Supercharge the Top of Your Funnel with Quality Data and Analytics
    As a thought leader and innovator, Brian helps companies improve their demand generation and drive revenue. It’s clear that the marketer who best analyzes internal and external data points to predict where, when and how to engage a customer or prospect will win out in his or her efforts. buyer committee). account and job title combinations).
  • TONY ZAMBITO  |  WEDNESDAY, JANUARY 25, 2012
    [Generation] How B2B Leaders Are Understanding Buyers Better With Behavioral Buyergraphics
    These reports, often analyst generated, help to shape strategic vision and enable both short-term and long-term planning. B2B Buying Process Today © All rights reserved by Kenny Madden. Meeting this challenge successfully is the essential lifeblood of survival for many B2B companies. What has been missing? Follow @TonyZambito.
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