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  • MARKETRI  |  THURSDAY, NOVEMBER 15, 2012
    [Generation] 5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)
    In fact, statistics show that companies that blog generate 67% more leads than those who don’t. So, it’s time to stop questioning whether you’re A/E/C firm should build a blog, and start exploring how you can engineer that blog into a lead-generation machine! Burgin Construction Inc. Englewood Construction Inc.
  • AD YOUR COMMENT HERE  |  FRIDAY, JULY 8, 2011
    [Generation] Social Media in Higher Ed: Take the activity out of the social channel and be a community facilitator
    Create a community-generated “FAQs&# -of-sorts that would become a resource for any number of departments, schools, student services… you name it. It’s not just about responding to tweets or Facebook posts, and making sure the platforms are running smoothly.  It’s much more, which is exactly what Dan was alluding to.
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 26, 2011
    [Generation] 25 Influential Leaders In Sales
    With today’s generation, knowledge is being passed around through networks like never seen before, most notably through Twitter. Part of our job here at InsideView is to receive the most relevant and up-to-date knowledge about sales. Because we love to know the in’s and the out’s of the sales industry. Don F. David A.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Generation] 17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice
    For instance, you can share company photos, favorite infographics, user generated pins, and even lead-generation content. Read our how-to guide for generating leads with Pinterest. 5) The best way to quickly increase email performance is to buy lists. All of us are trying to get better at our jobs. You need to be on there!
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Generation] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? Optimizing content for search engines and lead generation. Are you ready to build your dream team of inbound marketers? Definitely! Maybe not. Have you heard?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 17, 2014
    [Generation] ClickZ Conference Coverage: 3 Examples of Big Data in Action
    Here are three examples of innovating organizations: Pandora realized that they were generating an incredible amount of data from their listeners. OkCupid decided to use their user-generated data to share tips and information on dating and turned that into their company blog. We marketers know that Big Data is a big deal.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 7, 2011
    [Generation] Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing
    The following chart, which was generated using Eloqua’s Revenue Benchmark Index , plots the ratio of B2C vs. B2B website traffic from 2008 to 2011 (Sept 30) for companies with over $1 billion in revenue. Both companies cater simultaneously to consumers (B2C) and businesses (B2B). Is this an early indication of a more general trend?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 22, 2015
    [Generation] Trade Shows Can Work!-new idea!
    You generated some wicked cool buzz at your exhibit. Trade Shows Can Work-new idea ! The blog below is Todd’s.  I hope you enjoy!  Ken. I see the same thing at every trade show: hundreds, if not thousands, of company personnel standing around, wearing their logo shirts and nodding politely to passersby, or worse, staring at their phone.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Generation] Why Blogging Is More Important Than Ever
    Companies that generate 15 blog posts per month average 1,200 new leads per month. An additional benefit is, it may generate actual PR. Set yourself apart from the competition and become a relevant player in your industry by investing in blog content, and turning your static website into something dynamic and lead-generating.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Generation] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Calls-to-action (CTAs) are the keys to lead generation, and every inbound marketer should be able to design and create their own without relying on our busy designer friends. Offers are the primary gateways to lead generation -- and without them, website visitors have no way of getting converted into leads. Woohoo! Let''s do it.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 23, 2010
    [Generation] Is Your B2B Company REALLY Ready for Social Media?
    And be sure you have a plan in place to market to the leads generated. Social media is not just for the top of the demand generation funnel. Tags: Social Media B2B social media demand generation Here’s a checklist designed to help you determine if your organization is ready and, if so, how to make your efforts successful.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2011
    [Generation] Twitter Introduces Free Twitter Web Analytics Tool
    Twitter announced today that it will be releasing its own official Twitter Web Analytics tool, which is aimed at helping website owners understand how much traffic they generate from Twitter as well as the effectiveness of Twitter integrations on their websites. How much web traffic Twitter generates for your website.
  • HUBSPOT  |  THURSDAY, DECEMBER 20, 2012
    [Generation] The Business Blog Editorial Calendar Every Marketer Needs [Free Template]
    So how do you turn your company blog into a thought leadership-building, lead generating machine so you can achieve this kind of success? I’ll give you a hint: organization and consistency is key! Then, analyze the performance of those articles in terms of metrics like views, social shares, leads generated, as well as feedback from comments.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 19, 2013
    [Generation] Listen. Ask. Share. It’s Time For Agile Marketing
    There are three major marketer challenges in our customer-driven economy: improving customer engagement, harnessing data-driven insights, and generating measurable, scalable value and ROI for our business. What is agile marketing? Sandra Zoratti is an Author, Speaker and Marketer. You can find Sandra on LinkedIn and Twitter @ sandraz. Listen.
  • HINGE MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Generation] Top 5 CPA Marketing Myths
    Our recent study of 500 professional services firms showed that firms that generated 40% or more of their new business leads from online sources grew 4X faster than those who generated few online leads. Further, as firms did more online lead generation, they were also more profitable. Such is the case with CPA marketing.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 6, 2013
    [Generation] A Baker’s Dozen of B2B Social Media Statistics for 2013
    If they are focused on lead generation, and the social traffic converts at a higher level than general traffic, they might be fine with how much traffic social drives. One of the challenges for any B2B company that adopts social media is to benchmark their success against other B2B companies. Changes in Spending. Source ). Source ). Source ).
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Generation] Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
    Let’s examine an example to show you how this might play out in real life. A non-mobile-optimized website was generating 10,000 visits in April when the algorithm was released. This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile.
  • SNAPAPP  |  MONDAY, AUGUST 25, 2014
    [Generation] A SnapApp And Marketo Webinar - Filling Your Funnel With Interactive Content
    How did SilkRoad – leading HR platform – generate thousands of leads and over $250,000 of new pipeline value? Increase lead volume and generate more inbound leads. Through interactive content! What’s their secret? Find out in a joint SnapApp and Marketo webinar. So what are you waiting for?
  • HUBSPOT  |  MONDAY, FEBRUARY 21, 2011
    [Generation] SlideShare Launches Zipcast, Aims to Simplify Webinars
    Inbound marketing content can take on many forms, and one that is critical for lead and prospect generation is webinars. For those businesses that want to hold private webinars for lead generation, they have to sign up for a SlideShare Pro account. Webinars are an important part of the inbound lead generation process.
  • FATHOM  |  MONDAY, JUNE 15, 2015
    [Generation] How NOT To Write a Prospecting Email
    What person uses 3 different fonts in their first 3 paragraphs? I’m no graphic designer, but even my severely nearsighted eyes can tell when wildly different fonts clash, which not only makes a message appear unprofessional, but also machine-generated. I love my job. Names redacted to protect the guilty.). Not bad. How cool is that!?
  • CINTELL  |  TUESDAY, FEBRUARY 9, 2016
    [Generation] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    Personas are used across the entire business including in sales training, messaging, product development, customer support, executive decision making, designer inspiration, demand generation and external agency briefings. But getting to a state of persona nirvana is easier said than done. Related reading: Why Personas Fail. Using personas.
  • BIZNOLOGY  |  MONDAY, MARCH 10, 2014
    [Generation] Mobile is dead: start thinking mobility now…
    Big Data and IoT generate all the data necessary to have even smarter recommendation engines. (Photo credit: Irita Kirsbluma). People spend their days using different screens all the time. Television might not be the queen anymore, but what happens on the web is well-connected with things served or broadcast on the big screen.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 21, 2011
    [Generation] Feed Your Blog Automatically to LinkedIn & Twitter
    Follow these steps and automatically share your blog posts on Facebook, LinkedIn and Twitter and your blog traffic and online lead generation will increase significantly. How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? asked social media expert AnnaLaura Brown to write a guest post. Twitter.
  • AVITAGE  |  TUESDAY, OCTOBER 9, 2012
    [Generation] I Need 200 Videos for the Channel, Chapter Two
    The first assumption is about the linkage between videos and use cases such as lead generation, nurturing, events, or webinars.  A traditional production approach to creating videos is almost always tightly linked to a specific use case.  They include: How will we produce the videos? How will our partners engage with us on this?
  • VISIONEDGE  |  WEDNESDAY, OCTOBER 23, 2013
    [Generation] Focus on Revenue is Not New Marketing Thinking
    Marketing jointly and equally shares the responsibility for generating revenue with our very important partners in the sales organization. Maybe the reason for the recent surge is that so many marketers have focused on generating awareness and leads without real clarity around how investments in these efforts drive revenue. 
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 20, 2014
    [Generation] Optimize the Sales Funnel with Lead Scoring
    Sales leaders like it when marketing incorporates lead scoring into the company’s lead generation programs. Lead scoring is the process of assigning a value to the leads your sales and marketing efforts have generated. Leads are not all created equally – some are likely to purchase much sooner than others. Or to become sales ready.
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 16, 2015
    [Generation] 5 Reasons to Go All-In on Social Media in 2016
    Ignoring engagement and just looking at sessions started on the client’s website, you’ll see that consistent posting and a concrete social sharing strategy led to a steady increase in overall sessions generated from social media. Evaluating your marketing spend for 2016? Reasons to Go All-In on Social Media in 2016. Data Confirms the Theory.
  • SNAPAPP  |  THURSDAY, JANUARY 15, 2015
    [Generation] SnapApp of the Week: Atmel’s Simply AVR Video Contest
    Using SnapApp, the team was able to design a user-generated video contest targeted towards engineers, marketers, and hobbyists designing electronic products. Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. The Contest. Results. Nearly 116,000 votes came in for this winning design!
  • ACT-ON  |  FRIDAY, MAY 13, 2016
    [Generation] How to Protect Your Email List Health and Deliverability
    Generating Optimal Campaign Conversion Results. Unhealthy sending practices have a great impact on the performance and deliverability of your email campaign. As a key sending best practice, you should know how to manage the health of your email list. Typos or Duplicates. Bounce Rate Improvement. High Number of Unsubscribes or Spam Complaints.
  • HUBSPOT  |  SATURDAY, FEBRUARY 28, 2015
    [Generation] 15 Expert Tips on Accelerating Your Sales
    The rewards are greater." ( Tweet This Quote ). 7) "A modern demand generation strategy means less focus on interruptive outbound marketing and more focus on inbound marketing." ( Tweet This Quote ). 8) "Focus your content on long-tail topics. This post originally appeared on the Sales section of Inbound Hub. Aligned. Inbound Sales Daily
  • MODERN B2B MARKETING  |  MONDAY, MAY 20, 2013
    [Generation] Dr. Marketo’s Cabinet of Curiosity
    His revenue-generation machines (some of which are still in working order today) were considered a marvel of Victorian engineering and a considerable aid to the early pioneers of marketing science. Author: Dayna Rothman At Marketo, we’re all about the science of marketing. Everyone thinks of marketing automation as a new field.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Generation] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    It will demand a rethinking of what services resellers offer and even how they generate business. The second parallel is how the marketing agency community has had to grow beyond its traditional channels of generating business: referrals, events, and cold calling. This post originally appeared on the Insiders section of Inbound Hub.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 12, 2015
    [Generation] 5 Tips to Increase Engagement on B2B Social Media Sites
    These offers can be a mix of things that generate awareness at the top of the funnel and things that help drive consideration. Even if your B2B company has been posting to social media sites for some time, it is always a good idea to review your activities to make sure you are getting maximum engagement from your followers. Take risks.
  • HUBSPOT  |  SUNDAY, MARCH 8, 2015
    [Generation] 1 Million B2B Sales Jobs Will Vanish by 2020 [New Research]
    Explainers are the second most at-risk group, thanks to sophisticated company websites. "If you look at really compelling websites, they provide things like how-to videos, detailed facts, and user-generated content," Hoar said. "So as technology gets better at explaining things, we don''t need humans to explain any more.". Of the 4.5
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Generation] The ABCs of Social Selling: Always Be Connected
    It’s the practice of leveraging social networks and the associated tools in the overall sales function from lead generation, to closed deal, to account management, and to customer advocacy. by Jill Rowley | Tweet this I have a confession. I’m a 40-year old, married mother of four… social networking addict. Buyers are online.
  • SYNECORE  |  TUESDAY, JUNE 9, 2015
    [Generation] 4 Reasons Why You Should Attend MINBOUND 2015
    Lead Generation and Conversion. In the midst of our chaotic social media infused world, we sometimes forget the value of being in a face-to-face setting with those in our field. Interacting with others in your industry at a conference setting brings with it a lot of benefits, including both personal and career development. Learn. HubSpot COS.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2012
    [Generation] Inbound Leads Cost 61% Less Than Outbound [New Data]
    HubSpot's newly released 2012 State of Inbound Marketing Report reveals fascinating data around marketers' lead generation costs and how various lead sources compare to one another. The survey also asked participants to classify each lead generation category as 'Below Average Cost,' 'Near Average Cost,' or 'Above Average Cost'.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Generation] How to Design and Validate CRO Experiments [Free Template + Calculator]
    Because with the help of CRO, you can optimize the content and pages you already have to generate new leads. Creating new content on a regular basis isn't always easy -- especially when you're on a small team. That's why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Just how powerful is it?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 22, 2009
    [Generation] Avoiding B2B Marketing Mistakes: Thought Leadership with Kathryn Roy
    What do you think are the biggest opportunities companies have for more effective demand generation ? I am amazed at the tsunami of best-practice whitepapers and webinars that deluge prospects in hot areas like sale analytics. Note: if you're not a MarketingProfs member, you can also access the article here. 1.
  • NUSPARK  |  SATURDAY, MAY 24, 2014
    [Generation] The Secret to B2B Marketing Content That Helps Win More Clients; Buyer Personas
    Related Posts: Lead Generation Newsletter Archives Buyer Persona Audit Target Audience A new eBook; Content Marketing Templates for Lead Generation Content Marketing Strategy. It’s not.  . That’s because good content doesn’t start with pecking out words on your keyboard. How do prospects envision the results of a successful purchase?
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Generation] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity. While there is a strategic approach to answering that question, at some point you have to get down to the dirty job of producing content. SEO Assessment. Woohoo. Images.
  • SAZBEAN  |  THURSDAY, APRIL 25, 2013
    [Generation] Top 5 Tips for a Successful Kickstarter Campaign
    It is so important to have traffic generation coming from other sources. This way you can build hype about the project and generate traffic throughout its life. This is a guest post by Phil Treagus, co-founder of Giraffe Social Media. Kickstarter is fast becoming the next big internet success story. The answer is: lots of people.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 21, 2015
    [Generation] How Big Data and Marketing Analytics Help Sales
    The latest generation of marketing solutions offers not just statistical data analysis, but also behavioral data and social media analysis that Marketing and Sales departments can use to discover answers to specific questions. This unprecedented data explosion is increasingly changing the way that people buy. Try googling the words “Big Data.”
  • FATHOM  |  MONDAY, MAY 12, 2014
    [Generation] Playing All Out On Purpose
    Our deep intimacy will set us up to generate ideas our clients would not likely have come up with without us. In the last 9 months, Ricky has generated 25,000+ Twitter followers, gained national attention, and inspired thousands of random acts of kindness by others. Fathom started to find its purpose mojo recently.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JUNE 5, 2013
    [Generation] B2B content marketing research
    When asked which objectives content marketing best supports, B2B marketers say ‘brand positioning’ (84%) and ‘demand generation’ (70%).   Content marketing works.  So maybe you already have a content strategy, but want to know what your peers are doing.  Or perhaps you’re developing a content strategy and want some pointers.  Make time.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 13, 2014
    [Generation] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
    Users can create emails and landing pages and preview how they would appear on different devices, although the system-generated contents don''t automatically reformat the outputs to fit the viewing platform (a.k.a., But it would be wrong to see these as expanding the industry to a new set of users. responsive design").
  • THE POINT  |  TUESDAY, MAY 10, 2011
    [Generation] June 16 Roundtable: Secrets to Webinar Success
    Planned discussion topics include: • Where do Webinars best fit into an overall demand generation strategy? Join me and a select group of expert panelists on June 16, 2011 at 11 AM PT / 2 PM ET as we explore strategies for hosting, presenting, and marketing a successful Webinar. Focus Marketing Roundtable: Secrets to Webinar Success. Ruth P.
  • B2B MARKETING INSIDER  |  SUNDAY, JULY 19, 2015
    [Generation] The Four-Letter Words Of Business Storytelling
    Want is a primal survival trait that was programmed into our DNA thousands of generations ago. “You can’t put a sausage into a meat grinder, crank the handle backward, and get a pig,” a friend once told me. The gruesome reference has always helped me with the concept that once mixed, some things remain that way forever. Photo Credit.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 4, 2013
    [Generation] CRM Series: 3 Ways CRM Integration Creates Alignment and Drives Sales
    The company helps businesses generate and manage leads better through marketing automation processes and technologies. We all know “that guy” – the marketer who hangs his hat on lead generation alone. Lead generation is sexy, but it’s also only a small segment of the deal lifecycle. He can be reached at jgray@leadmd.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2016
    [Generation] Does every business need content marketing? A reality check.
    Many employees are second- or third-generation workers and are stuck in very old and unproductive work habits. By Mark Schaefer. Does every business need content marketing? Of course not. Let’s pause the hype machine for a moment shall we? Last week I had dinner with one of my best friends. This is the real world. Business is hard.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 28, 2011
    [Generation] List of Mid-Tier Business-to-Consumer Marketing Automation Systems
    The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. By contrast, mid-tier consumer marketers often have a hard time finding good options. It offers both hosted and on-premise options and uses a proprietary analytic database engine for key functions.
  • SMART MARKETING  |  THURSDAY, JUNE 15, 2006
    [Generation] Smart Marketing: Whats with this obsession to contact cold prospects?
    Too many businesses these days focus on generating fresh leads from cold lists. Because doing this generates word-of-mouth and referrals; the lifeblood of any successful marketing effort. Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. Paste into your feed reader of choice. Why is this preferred?
  • MARKETING ACTION  |  MONDAY, FEBRUARY 3, 2014
    [Generation] An Act-On Conversation: Anneke Seley and Shawn Naggiar Talk Inside Sales
    When I was trying to get everybody at Oracle to try out a lead generation function and later a revenue generation function without seeing the customer face to face, people thought I was mad crazy. Some of the old, traditional lead generation models don’t have the proper cadence and speed. What has changed for you mostly?
  • SNAPAPP  |  SUNDAY, MAY 31, 2015
    [Generation] 4 Fresh Content Formats That Will Save Your Content Marketing From “Broken Record Syndrome”
    At Uberflip, we’ve managed to generate over 400,000 views on our SlideShare presentations by leveraging holiday buzz and connecting it to a content marketing-related theme. Static infographics are great, but if you want to generate maximum engagement, it’s time to level up. Blog post, infographic, eBook, repeat. Sound familiar? Rants.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 7, 2015
    [Generation] Understanding Known and Unknown Customers
    Download the Mobile Data Management Platform to see how a mobile DMP can help with the seemingly endless amount of data being generated via mobile devices. To help answer these questions, allow me to explain the concept of the DMP. 2nd party data – is data that has been shared between you and a partner by mutual agreement. Great!
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 15, 2015
    [Generation] Launch a Legal Customer Rewards Program on Social Media
    Kyle-Beth understands the business and legal issues involved in launching on social media, including influencer marketer management, user-generated content, and privacy issues. As brands promote these programs on social media, they may introduce new legal wrinkles into the programs. Social Media and the Law
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Generation] Draw Me a POEM: Define Media Influence
    As traditional advertising has little impact and the recommendations of peer-to-peer prevail, companies must focus on the quality of their content to reach the new prosumers of Generation […]. Author information. Raymond Morin. This monthly Social Media Influence column is contributed by Raymond Morin. Raymond Morin.
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 31, 2012
    [Generation] Thought Leadership is the New Black for B2B Marketers
    Even the new content marketing is not enough to generate successful results, says Ernst. The old way of marketing features and benefits no longer works for B2B marketing success. According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader.
  • B2B MARKETING TRACTION  |  TUESDAY, FEBRUARY 22, 2011
    [Generation] What’s Wrong with Your B2B Web Site?
    How do you get web site visitors to convert to customers and generate sales? Tweet. Have you spent money on your web site, search engine optimization (SEO), maybe even online pay per click (PPC) advertising to drive more traffic to your site? Are you getting more traffic, but no return on your investment in the form of sales revenue?
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 27, 2011
    [Generation] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
    Jeff Ogden, President of the B2B demand generation company  Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. James W. Obermayer said, “People who win are recognized by their peers as multi-dimensional sales and marketing experts. Ruth P.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 14, 2014
    [Generation] What Makes a Good Marketing Platform? Rules for Platformality
    Some sort of self-generating wiki might work. That Scott Brinker is such a devil. Last month he goaded me into coming up with a framework for relating marketing technology to business strategy , which I''ll present at the MarTech conference in August. Here are my thoughts on this, folks. This means something specific.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 3, 2015
    [Generation] 12 Ways To Ensure Your Email Marketing Packs A Serious Punch
    For instance are you trying to generate new leads, follow up on an offer download, collect audience feedback, increase awareness of a new product, nurture leads, facilitate the sales process? According to Aberdeen Group research, over 75% of email revenue is now generated by alternatives to generic one-size-fits all campaigns.
  • ACT-ON  |  TUESDAY, FEBRUARY 23, 2016
    [Generation] How and Why To Set Your Site Up for Google’s Rich Answers
    Notice the <H1> tag. I did a “view source” on over 20 pages that had generated rich answers. For my (extremely small) sample group of content pages that generated rich answers, the average word count was 1,658. There’s a huge new thing evolving in the search results. I’m sure you’ve already seen them. Consider a quiz. An app.
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Generation] 13 Brands Using LinkedIn Company Page Features the Right Way
    We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. Looks like some of you may have gotten the hint! Blog RSS Feed. News Module. Company Status Updates.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Generation] How CMOs Can Make Big Data Relevant to the Sales Team
    No longer merely in charge of brand building and demand generation, marketing departments in the Big Data era have a crucial role to play in directly impacting sales by distilling useful knowledge from the torrent of information that customers now have access to. Fast forward to the present. the equivalent of 520 million books.”.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Generation] How to Structure Your Content Marketing Team
    Over time, the entire company will benefit from the knowledge on how to be better content creators, the clout that comes from being a published author, and a burgeoning content marketing program that generates actual leads and customers. Gone are the days where content marketing is a "nice to have" or an "experiment" with which to dabble.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Generation] Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]
    User generated content can bring an audience closer to a brand, generate “free” content, and enhance loyalty. As more and more people begin to publish online, more channels and content will be competing for your audience’s attention. So how do you write a headline that drives that kind of results for you? Content Marketing Daily
  • HUBSPOT  |  TUESDAY, JUNE 12, 2012
    [Generation] 10 Free Tools Every Business Blogger Should Bookmark
    If you aren't interested in generating original data for your post with LinkedIn Polls but you do need a data point to back up your claims, leverage data-rich websites and the "site:search" functionality to find the information you need. You're killing it with the content frequency on your blog, but having trouble generating social shares.
  • THE B2B RESEARCH BLOG  |  TUESDAY, APRIL 15, 2014
    [Generation] B2B social media – a two horse race?
    But in 2014 the focus is on hard returns.  47% now name ‘lead generation’ as a primary goal for social media (up from 36% in 2013) – this is now the second most common goal behind only brand positioning (50% in 2014).  Social media is time consuming.  The average B2B marketing department spends 17% of their time on it. Who’s your money on?
  • GREAT B2B MARKETING  |  WEDNESDAY, MAY 30, 2012
    [Generation] B2B Marketing Strategy: Inform and Educate
    The more relevant content you generate the better chance you have of being found via search engines and talked about in social network channels. David Meerman Scott, a prominent author and speaker in marketing and leadership, recently posted a blog entry with some valuable information on how companies ought to be reshaping their web strategy.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 15, 2012
    [Generation] Craig Rosenberg Talks Optimizing Your Funnel, Edgy Content, and the Origins of The Funnelholic
    by Jason Miller Craig Rosenberg is a sort of legend in the world of B2B marketing and demand generation. His off the cuff wit, edgy take on content, and genuine expertise in and around optimizing the sales funnel has garnered his blog a dedicated audience. For more on Craig Rosenberg check out his blog Funnelholic !
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [Generation] Marketing In Real-Time – The New Trading Room Floor
    Brian Kardon is the CMO for Lattice Engines, responsible for the company’s market positioning, demand generation, thought leadership, and integrated marketing to ensure strong connections with customers and constituents. By Brian Kardon - CMO, Lattice Engines. Marketers’ offices resembled trading room floors. Any edge. Including me!
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Generation] Why Business Blogging Works
    Every person that lands on your website represents an opportunity to generate a new lead, too. In other words, blogging can literally help you generate leads for your business while you sleep. The work you put in today can generate results for years and years to come. Every month, I run a new hire training class on blogging.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 4, 2012
    [Generation] What’s On Your Sales And Marketing Program Wish List For 2013?
    Matt Bertuzzi from The Bridge Group offers some great insight into this topic in his blog, Inside Sales Ratios: Lead Generation Reps to Field Reps. It’s December 3 rd and the most wonderful time of year has begun. The malls are packed, the trees are lit and holiday music is being played. Learn more about how to do this here.
  • LEANDATA  |  MONDAY, DECEMBER 28, 2015
    [Generation] The Language of Account-Based Marketing
    They also are valuable in generating specific messaging toward the real people who fit those personas. Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution. Red-hot trend. Mainstream strategy.
  • SNAPAPP  |  FRIDAY, AUGUST 28, 2015
    [Generation] Announcing the SnapApp 2015 Brand Refresh
    The secondary colors of orange and fuchsia offer vibrant pops of color that reflect our culture, working to give marketers more tools to create engaging content and meet their demand generation goals. Do you ever feel like you just need something different ? Think about your wardrobe. Why We Chose These Colors. What’s Next? Love it? Hate it?
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 21, 2014
    [Generation] Time to Bring Down the Curtain on Green Theatre
    But if that first sentence is b t then the second is the whole damn pasture.  In fact, it’s so artful that I’m almost sad I didn’t write it.  As an aside, folks, if your job is to come up with steaming piles like this, The Corporate B t Generator is a great site to help you crank out the methane. The world is complicated. Really  complicated. So
  • WEBBIQUITY  |  MONDAY, JANUARY 28, 2013
    [Generation] 11 (of the) Best SEO Tools and Keyword Research Guides of 2012
    Derek Edmond presents a categorized list of tools for on-page SEO analysis, keyword research, content generation, social media profile link info, competitive analysis, link diagnosis and other functions, then addresses SEO tools for Asia and takes an in-depth look at Bing Webmaster Tools. Which tools work best outside the U.S.?
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 21, 2010
    [Generation] Is Marketing Too Busy? The Forgotten Sales Professional
    Demand Generation Sales Enablement Pisello Alinean content marketingA recent Content Marketing Institute article by Jennifer Watson, The Audience Content Marketers Can’t Afford To Ignore – But Almost Always Do got me thinking. Marketers are struggling like never before to meet the needs of a changing market.
  • B2B MARKETING ONLINE  |  MONDAY, DECEMBER 20, 2010
    [Generation] Catching the response that got away
    Demand generation marketing multi-channel reportingGuest blog by Mike Housley, managing director at Cyance: We all know times are tough. But in B2B marketing you could say times have been especially tough. Email marketing to businesses has just about reached saturation point with acquisition response rates going into freefall.
  • WONDERING OUT LOUD  |  MONDAY, AUGUST 24, 2009
    [Generation] Are you self serving or self promoting
    Tags: Marketing Social Media B2B B2C Blogging Facebook Lead Generation LinkedIn Professional Networking Social Networking Strategy Target market Twitter
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 26, 2013
    [Generation] Keep your bet on Facebook’s dominance … for now
    And we don’t really need two social networks. 2) For an entire generation, Facebook IS the Internet. And we don''t really need two social networks. 2) For an entire generation, Facebook IS the Internet. common question I get asked in classes is if teens are abandoning Facebook. Where exactly is it going to grow? Stay tuned.
  • SYNECORE  |  THURSDAY, AUGUST 20, 2015
    [Generation] Understanding Inbound Marketing and the Sales Funnel [INFOGRAPHIC]
    TOP OF THE FUNNEL : GENERATING AWARENESS AND ATTRACTING VISITORS. Inbound marketing allows you to attract the most qualified leads for your business by tailoring your content to the needs and interests of your audience. Click Here to View the Infographic : Infographic Transcription : Understanding Inbound Marketing and the Sales Funnel.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 14, 2015
    [Generation] Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World
    Like all marketers, those involved in leasing cars, selling insurance, and taking out contracts over several years find a lot of potential for generating new business from targeted and timely messaging. Author: Sean ONeill Many industries felt the impact of our recent financial crisis, including automotive. Get Timely Data. Vroooom!
  • HINGE MARKETING  |  MONDAY, JULY 6, 2015
    [Generation] A 7-Step Program to Becoming a Visible Expert?
    Benchmarking Your Consulting Firm’s Marketing 10 Best Lead Generation Sources Visible Experts℠ Use to Attract Clients. You know the high-profile experts in your industry. But how did they attain their level of status and visibility? In our research, we found that these Visible Experts SM follow a similar path to success.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 13, 2015
    [Generation] 6 Evergreen Marketing Best Practices: Setting Roots for Steady Growth
    Catering to Buyer Needs and Pain Points: All the way back in 2012, content marketing research found that companies aligning content to buyer needs, and the relevant marketing / sales funnel stages where those needs manifest, were 73% more effective at generating marketing qualified leads (MQLs), than their peers. CMO Insights Trending
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 11, 2010
    [Generation] Thought Leader Interview with Debbie Qaqish
    Debbie Qaqish, is a recognized thought leader and innovator in the demand generation space with seven years experience in using marketing automation and over 30 years experience in sales and marketing. Her principal area of expertise is helping companies transform from traditional marketing organizations to Revenue Marketing organizations. 
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Generation] The 25 Best Slideshare Presentations Of 2013
    This rant from Bruce Kasanoff has generated more than 366,000 pageviews as it hits a chord with many of us. You may have heard me talk about how   Slideshare is one of the greatest opportunities in content marketing. The top categories in Slideshare are Business and Technology, followed by Education, Travel and Health. What Would Steve Do?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 22, 2016
    [Generation] Why a Single View of Your Customer is Vital for Success
    By combining changes in technology, data, culture and mindsets, a company can leverage the single customer view to generate new benefits and opportunities while increasing its competitive advantage over those companies that still have not unified their customer viewpoints. Let Oracle help. Cross Channel Marketing
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Generation] An A to Z of Content Marketing Best Practices
    Also make sure you’ve got your blog set up for maximum lead generation. And they come in several flavors: Lead generation metrics. Here’re the KPIs content marketers are most likely to track : Lead generation. Most everything they publish is at least in part a lead generation effort. That’s a good thing and a bad thing.
  • BIZNOLOGY  |  TUESDAY, JUNE 25, 2013
    [Generation] Are you a social media marketing trapper?
    Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite. Punji trapping pit? Steel jaw legholds?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 12, 2013
    [Generation] The Top Social Media Topics On the Minds of Real Marketers
    Generate social lift. How do you generate a social lift that goes beyond a Facebook “Like”? – Steve Susina , Director of Demand Generation, Crain Business Insurance. “Do not treat social as a separate channel. The common denominator? Every organization uses social in a different way. Let’s take a look! 1. Friday freebies!
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 2, 2012
    [Generation] HubSpot Expands into Voice-Based Marketing Automation
    The B2B demand generation and global marketing firm Find New Customers wishes to congratulate Hubspot on this important new capability. Editor’s Note (Jeff Ogden of Find New Customers was the featured guest on Hubspot TV some time ago. Click the underlined words to watch that show.). So a quick response is imperative. About Ifbyphone ®.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Generation] The Global State of the Mobile App and Push Notification Markets
    Today there are frameworks and generators to build apps at a much faster rate. by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. The first topic was the global state of the mobile app & push notification markets. In the beginning, apps were literally built by hand. Timely.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 31, 2012
    [Generation] 7 Trends From The Focus Technology Marketing Handbook
    Demand Generation. Demand Generation. I started the B2B Marketing Insider blog to share marketing tips and tricks and my view of the marketing landscape from my perspective – someone who’s living and breathing this stuff every day. ” Congratulations Sara! Well deserved. Social Media. Content Marketing. Social Media.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Generation] 13 Little Landing Page Experiments That Can Make a Big Difference
    There are lots of little things you can do on your landing page to help you generate more leads and customers. Most landing pages are created to help you generate leads. When most people talk about experiments, it sounds like something overwhelming and complicated. You''ve got to set a control and treatment. and ta-da! How about both?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 19, 2016
    [Generation] OneSpot Offers Automated Content Selection Targeted at Long Term Results
    According to OneSpot Chief Marketing Officer Adam Weinroth, one of the things that make the engine special is that it finds the best content to generate repeat engagement rather than immediate response. So when I saw that OneSpot calls its product a “content sequencing engine” you can bet they had my attention.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 7, 2011
    [Generation] The 7 Dwarves Present 7 Silly Social Media Myths
    Margie Clayman is the 3rd generation at her family’s marketing firm, Clayman Advertising ( www.clayad.com ) and is the resident blogger at margieclayman.com ( www.margieclayman.com ). A {grow} Community Week Contribution by Marjorie Clayman. So without further delay, the 7 Dwarves present 7 Silly Social Media Myths.
  • SALESFUSION  |  WEDNESDAY, JANUARY 15, 2014
    [Generation] The Necessity of Nurturing
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post The Necessity of Nurturing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 13, 2016
    [Generation] How to Use Native Advertising Without Getting Fined by the FTC
    Studies show native-mobile ads generate clickthrough rates of more than one percent , while the average clickthrough rate of display ads is 0.06 Studies show native-mobile ads generate clickthrough rates of more than one percent, while the average clickthrough rate of display ads is 0.06 By Kerry Gorgone, {grow} Contributing Columnist.
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