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  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Generation] How to Write a Whitepaper That Will Capture Leads
    So what constitutes a great lead-generating whitepaper? You can explore topics in social media and community sites that generate a lot of comments. Free Download: Lead Generation 5-Pack. Download the free Lead Generation 5-Pack. Crafting a good whitepaper isn’t easy. Style. Intent. Find a topic that feeds a need.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2011
    [Generation] 11 Ways to Totally Screw Up Your Inbound Marketing
    For most businesses, driving traffic is not a revenue-generating activity; that traffic needs to take an action that gets them closer to becoming a customer. There are a lot of rules to follow to create a (near) flawless inbound marketing strategy. 11 Ways to Screw Up Your Inbound Marketing. Who can the sales team close? You know why?
  • HUBSPOT  |  THURSDAY, MAY 27, 2010
    [Generation] 7 Habits of a Highly Effective Landing Page
    Inbound Lead Generation Kit Learn how to generate more inbound leads using SEO, blogging, and social media. Does your online marketing strategy include things like “conversion,” “ROI” and “new customers?” If the answer is yes, then landing pages are something you’ve thought long and hard about. Credibility will be key.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 6, 2013
    [Generation] 4 ways to keep a blog on schedule
    Consistency is one of the biggest ways you can help maintain and generate business by putting your blog on the top of the search engines. '(Photo credit: Wikipedia). By now you know how important it is to regularly update your blog. However, creating unique, entertaining, informative, and relevant content takes time. Create a Schedule.
  • LEADER NETWORKS  |  TUESDAY, APRIL 10, 2012
    [Generation] A Small Organization Creates a Big Community Success Case Study: ASCA's SCENE for School Counselors
    Vanessa: How did you inspire so much user-generated content and member engagement on the community? The community generated a lot of buzz among professionals and graduate students. When you're searching high and low for the next big thing, or scanning the edge for the next new thing, you can miss real success stories. Have at it!”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 5, 2010
    [Generation] A simple strategy to convert blog visitors into sales leads
    That in fact, the trust and thought-leadership that regular b2b business blogging generates is spotted by a cursory glance. Could we be making more use of our RSS feed to generate leads? If you’ve read {grow} with any consistency you’ll recognize Jon Buscall as one of the most vibrant intellectual voices in our community.
  • MARKETING CRAFTMANSHIP  |  MONDAY, APRIL 29, 2013
    [Generation] Three Myths and Realities of Client Newsletters
    The sad truth is that your success is more important to your competitors, and to current and prospective employees than it is to people who generate revenue for the firm. 'Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size.
  • INSIGHTIQ BLOG  |  MONDAY, DECEMBER 31, 2012
    [Generation] 3 New Year’s Resolutions for Marketers
    common exercise at this time of the year is to generate a list of New Year’s Resolutions. Well, another year is in the books. How did 2012 turn out for you? Whether it was a wonderful year, or a trying one, it’s important to reflect back on it and make note of the lessons learned in order to improve for the future.
  • DIGITAL VOICES  |  MONDAY, APRIL 30, 2012
    [Generation] Driving Social Engagement (Part 1) - Facebook's "like" and"share" buttons and how they can work for your social media marketing
    Follow Button : This button should be used to promote your social media profiles to help generate fans or followers for the particular accounts you're using. When talking with organizations about social media, it's clear that there are different levels of comfort and awareness across various industries. Tale of the Tape: Facebook.
  • DIGITAL VOICES  |  TUESDAY, DECEMBER 6, 2011
    [Generation] 5 tips to Improve Your Company’s Customer Service on the Web
    Providing a support forum or wiki on which customers share their own insights on product use or troubleshooting can be another way of generating additional information and allowing customers to bypass the call center. Your customer support pages must be designed to address customer goals, and provide easy to find (and implement) solutions.
  • DIGITAL VOICES  |  THURSDAY, MARCH 31, 2011
    [Generation] Keeping Design in Mind: Creating a Curiosity Cascade
    If your email marketing service automatically generates the text version, make sure you look at it and check that links are presented correctly. Fewer than 33% of emails are being delivered with images [2]. The end game: get them to your landing page. The Curiosity Cascade: What’s this? Looks interesting. ll click. What do you have to offer? 
  • SALES LEAD DYNAMICS  |  WEDNESDAY, AUGUST 18, 2010
    [Generation] Don’t Baffle your Prospects with “Corporate-speak.”
    Next Generation – This is a euphemism for “new and improved.” What did he just say? Let’s touch base to arrange a little face time so we can appear fully engaged. Let’s be proactive, synergistic and leverage this thing. Net-net:  It’s a win-win. Got it? . This monologue is not real. To hear the ad, click here. The ad is a spoof.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 18, 2010
    [Generation] Reviewing Our 2010 B2B Social Media Predictions
    Social Media Lead Generation Becomes Common Place. While social media lead generation is definitely happening across multiple platforms, this is not a common occurrence. Many B2B companies are still challenged how to move beyond engagement to lead generation. Sales Staff Get Social Media Savvy. and social CRM.
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Generation] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    It’s easy to generate tremendous traffic and buzz on Facebook if you’re a major brand advertiser with buckets of money to spend, but what about small businesses with much more limited means? It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Facebook Changes.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, SEPTEMBER 9, 2009
    [Generation] Stop Being a Marketer. Start Being a Publisher.
    As Paul Gillin suggests in The New Influencers, content marketing is all about engaging in a conversation with your customers and prospects: The next generation of customers will want to interact with businesses in very different ways. Generate High-quality Editorial Even with Limited Time and Dollars. The Paradigm is Shifting.
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Generation] How to Get More People to Open Your Emails [Video]
    Our control generated a 0.73% CTR, and the personalized version generated a 0.96% CTR. 'For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. Will they hit spam?
  • THE ROI GUY  |  TUESDAY, JULY 30, 2013
    [Generation] Is All Content Created Equal?
    You can gain advantage can be gained by developing and delivering content that is more personalized and relevant, , is 3rd party generated / validated with research driven insights, and is above all value-focused – communicating and quantifying the specific cost of current issues and benefits of proposed solutions. and “Why Now?”. Why Change?
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Generation] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    In terms of generating “social shares,” either correlation doesn’t equal causation or Matt Cutts is being …at best misleading, at worst duplicitous. Image credit: Young Digital Lab. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JUNE 9, 2014
    [Generation] 3 Reasons Your Website Isn’t a Brochure
    And, if you’re still relying on a brochure website to drive online business, it’s most likely why it isn’t getting found in Google or generating inquiries for you. '“Our website is our online brochure,” I often hear from owners of small industrial companies. They definitely weren’t sexy. No more print costs. Just set.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 9, 2011
    [Generation] Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process
    By enabling a publishing rather than a traditional point production approach, Avitage helps companies generate the volume and quality of relevant content required to fuel lead gen and nurture and sales enablement initiatives. We're pleased to present this guest post by Jim Burns of Avitage. The concept of re-purposing content is maturing.
  • HUBSPOT  |  THURSDAY, AUGUST 5, 2010
    [Generation] 4 Ways News Releases Boost SEO
    Are you looking for another way to generate more content pages? With a little thought, you can generate numerous ideas for creating newsroom articles. Want to learn more about how creating remarkable content can lead to PR coverage and lead generation? You can read more from Greg on his B2B Inbound Blog or follow him on Twitter.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 26, 2012
    [Generation] How to Save Time & Effort with Your Social Media/Facebook Posting
    Jeff Ogden is the President of the sales lead generation company Find New Customers. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Small business owners face a key dilemma when promoting their businesses via social media. It can be incredibly time-consuming. Or do they? No problem.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, MAY 9, 2012
    [Generation] Why Great Ideas Fail
    According to Steinberg, “…earmarking significant money for idea generation is challenging for most businesses because of the accountability and financial transparency required by financial analysts, shareholders, and employees – an ingrained ‘what will you do for me next quarter?’ ’ reality.”
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 23, 2012
    [Generation] The Emerging Role of the CMO
    Ecommerce and social media combined is introducing the concept of “social commerce” In essence, leveraging social networks/communities, sharing, ratings, reviews and references in order to generate revenue. The B2C and B2B Buyer Controls the Sales Process. Key Points from the Video. This applies to B2B and B2C.
  • HUBSPOT  |  FRIDAY, MARCH 9, 2012
    [Generation] Extreme Homepage Makeover: How to Increase Your Conversion Rate 106%
    Quite often, however, unknown issues can contribute to high bounce rates and low conversion rates, and it’s those issues that can cripple your lead generation and sales goals. Include Clear Calls-to-Action for Lead Generation. The homepage of your company’s website is your most valuable online real estate.
  • CONVERSIONATION  |  SUNDAY, JULY 29, 2012
    [Generation] How to Earn Trust When Distrust Rules
    Smart organizations understood this and realized they had to put their customer first and find other ways to provide value and generate more revenue, instead of broadcasting messages, promoting only themselves. Generating revenue is directly related to providing value. Relationships are based upon trust. What can they really expect?
  • PAUL GILLIN  |  MONDAY, MAY 31, 2010
    [Generation] Great Events This Week
    There are a couple of events coming up in the Boston area this week that I hope you’ll attend. On Thursday, June 3, the Mass. Technology Leadership Council is hosting its second annual Social Media Summit. David Weinberger (right) kicks it all off as our keynote speaker. can’t wait to hear about his next book. Sign up here. Sign up here.
  • HUBSPOT  |  TUESDAY, JUNE 29, 2010
    [Generation] Help the Unemployed Stormtroopers [Comedy Video]
    Want to learn effective ways for generating leads and marketing in a economic downturn? After the fall of the Empire, it was pretty tough for Stormtroopers to find new jobs. What skills could they offer potential employers? How would they affect the company culture? Help the Stormtroopers. Watch the video. Want more videos?
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Generation] 25 social media listening aids to increase your hearing
    So even if you don’t have an eye for design, you’ll still be able to generate a report with a click of a button. '78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). Does your business listen?
  • INBLURBS  |  THURSDAY, JANUARY 20, 2011
    [Generation] 7 Ways how to empower your social networking with blog commenting
    How many sales leads does your website generate? When a social media marketing agency thinks of getting awareness through social media channels, it prefers to use Facebook, Twitter and Youtube to reach the people. Moreover, it tells us how to get customers involved in our business. Research the blogs that your customers are reading.
  • INBLURBS  |  TUESDAY, DECEMBER 28, 2010
    [Generation] 10 Business tools for Small Business
    Squadhelp : It is a tool that lets you pull the crowd by running viral video creation and viral marketing contests that help in generating traffic to your business website. If you are looking for a small business and then you need to grow you business very well. Now, they are also looking for business online to get information.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 17, 2013
    [Generation] What to Do With Mid-Funnel Prospects?
    'Okay, your demand generation campaign delivered a lead, and the demographic data checks out: Good industry? According to a recent report from Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready leads, at 33% lower cost per lead. Check. Right title? Check. Big budget? Check again. Now what?
  • ANNUITAS  |  THURSDAY, DECEMBER 22, 2011
    [Generation] Five New Year’s Resolutions for the CMO
    CMOs who shy away from using social media as a key channel in their demand generation strategy will soon come to find themselves far behind their competition who have embraced it.  As one sales person once told me, “Maybe if I knew how the opens and clicks were helping us generate high quality leads, I would care. Be Socially Engaged.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 20, 2013
    [Generation] 50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]
    Want to generate leads for your sales team? Making these buttons clickable is as simple as generating the right code to hyperlink it to. 'Want to earn money for your business? Want to accelerate sales for your online store? Want to do anything for your business that actually matters? Well then you need calls-to-action. Enjoy!
  • INBLURBS  |  FRIDAY, NOVEMBER 19, 2010
    [Generation] How to get more Sales and Customers with Inbound Marketing
    Helps you to generate a massive amount of leads. How to help your clients generate more sales ready leads. How many sales leads does your website generate? Inbound Marketing is the new strategy of marketing through Internet. Simple tips to increase sales and customers through Inbound marketing. Creating your own Website or blog.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 14, 2012
    [Generation] 14 Must Attend Dreamforce Sessions for Marketers
    Jeff Ragovin, Buddy Media’s Chief Strategy Officer, will provide a how-to for establishing a strategy for generating conversation and engagement. by Jesse Noyes | Tweet this It’s that time of the year again. Dreamforce is upon us. With the sessions now released, we wanted to give modern marketers attending some guidance setting their agendas.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Generation] 17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice
    For instance, you can share company photos, favorite infographics, user generated pins, and even lead-generation content. Read our how-to guide for generating leads with Pinterest. Instead, get your email lists organically -- they’ll take a leeeetle bit longer to generate, but your list will be much more engaged.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 21, 2011
    [Generation] Improving Sales Efficiency and Productivity Crucial to Driving Revenue Growth
    But, just as important, in my view, is improving the corporation’s sales efficiency and productivity – in fact, strengthening the entire revenue generating process on an enterprise-wide basis. Generating outsized revenue growth in 2011 and beyond is not just a dream of CEOs and their C-suite colleagues.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 7, 2014
    [Generation] 50+ Expert Resources for Internet Marketers
    Whether you’re heavily involved in the world of SEO – or maybe it’s lead generation that is more your thing?  – whatever your focus or status, the resources below are sure to help you stay up-to-date with the latest trends in the industry. Lead generation articles and content from LeadLizard.com. by Danny Dover on Moz.com.
  • ENGAGE  |  TUESDAY, MARCH 29, 2011
    [Generation] Want Infinite Blog Post Ideas?
    I saw the best minds of my generation destroyed by Facebook. OK, so maybe destroyed is a bit dramatic, but they were at least heavily distracted by it. And so it goes. We in the world of content marketing have a lot of things to click on. There are blog posts to read. There are whitepapers to download. There is research to skim.
  • MARKETING ACTION  |  WEDNESDAY, MAY 1, 2013
    [Generation] 9 Steps to Revitalize Your Tradeshow Marketing Strategy
    Half of the booths seem to be lively, attracting large crowds, generating buzz and full of energy. The other half seem to generate no interest and are filled with employees who look bored and envious of the booths around them. Don’t wait until the tradeshow to start generating buzz; get buzzing before the event. license.
  • HUBSPOT  |  MONDAY, AUGUST 30, 2010
    [Generation] Top 5 Inbound Marketing Articles to Start the Week: Rockin Reviews
    In this week's top inbound marketing article, John Jantsch discusses his best tips for generating positive and genuine online reviews and testimonials on a routine basis. Instead, embrace them as a way to generate positive testimonials for your company. Ways to Get Rockin Reviews. Author: John Jantsch of Duct Tape Marketing Blog.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, MARCH 21, 2014
    [Generation] Client Newsletters: Empty Suit of the B2B Marketing Mix
    The sad truth is that your success is more important to your competitors, and to current and prospective employees than it is to clients who generate revenue for the firm. 'Most Client Newsletters Deliver No Tangible Business Value. MYTH #1:        Your Firm Needs a Client Newsletter. Blowing your own horn can also backfire.
  • MARKETING CRAFTMANSHIP  |  MONDAY, NOVEMBER 18, 2013
    [Generation] Why Public Relations Does Not Sit at the Senior Management Table
    The delta between the PR function and revenue generation eliminates that rationale from consideration as a means to argue inclusion of public relations at the management table. If the Edward Bernays era is considered the profession’s starting point, then public relations has had nearly a century to earn its seat at senior management’s table.
  • MARKETING CRAFTMANSHIP  |  SUNDAY, SEPTEMBER 15, 2013
    [Generation] Make Your Corporate Anniversary Worth Celebrating
    Philanthropy – Rather than hosting an expensive celebration or social event, a charitable tactic may generate greater client goodwill and provide opportunities to promote the firm’s anniversary (and underlying values.) Framing the core messages that will be expressed through the program, and. But activity is not the benchmark for success.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 6, 2013
    [Generation] 5 Lessons to Keep your Global Website from Getting “Lost in Translation”
    'Dealing with a global audience is a fact of life for enterprises doing business online, and the days when you can hope to keep your non-US customers happy by simply listing a phone number for the in-country sales representative have long since passed. If you aren’t, trust me, somebody else will be right there to woo your customers.
  • HUBSPOT  |  WEDNESDAY, APRIL 24, 2013
    [Generation] 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]
    While 15% of respondents were tying their inbound results directly to revenue or customers/wins generated, a surprising 34% of businesses cannot or do not calculate overall inbound ROI. Today, we’re excited to share the 2013 State of Inbound Marketing Report. Tweet This ). 2) Inbound delivers on ROI promises, providing more and cheaper leads.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 13, 2013
    [Generation] Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom
    At Marketo, we’ve found that social marketing is a powerful lead generation tool. 'Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. In June, Nordstrom announced that they’ll be arranging their displays based on Pinterest activity on their products.
  • VIRALLY BLOG  |  MONDAY, NOVEMBER 19, 2012
    [Generation] How Much Should You Be Spending Producing Downloadable Content?
    Boom – lead generation #win. But as soon as possible, get investing into content strategy and more specifically downloadable content strategy, which can be used for lead generation as well as SEO and thought leadership. More than you already are doing. “Budget” means different things for different people. Cashflow.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 5, 2013
    [Generation] How to Optimize Google AdWords with Offline Conversion Tracking and Marketo
    Now, however, companies can measure and optimize for true qualified lead generation. The primary goal for many marketers is to generate opportunities for sales, but many lead submissions never turn into sales accepted opportunities. Marketo Integration. Why This Matters. Nurture leads before passing them to sales. 
  • WWW.BRAINSHARK.COM  |  MONDAY, JANUARY 28, 2013
    [Generation] Will Online Video be the Top Marketing Trend in 2013?
    For example: Online video makes it easier to generate more content. Live webinars and in-person conferences provide a great way to generate new leads and build relationships with customers and prospects. Demand Generation. Demand generation. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Tweet. Disqus.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 2, 2013
    [Generation] The Psychology of Selfies
    Do they enjoy demeaning a generation as narcissists? 'Celebrities like Rihanna, Miley Cyrus, Lady Gaga and Justin Bieber lead the selfie trend. am a social media outlier. have never posted a “selfie.” ” In fact, I didn’t get it. The third- most used hashtag on Instagram  is #me. That’s a good thing. Especially females.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Generation] Beat the Dead Horse or Cold Call
    good salesperson will generate their own pipeline in the absence of it from other sources. Encouraging/training the sales person that a better use of their time would be to do their own demand generation through cold calling or cold connecting in the social world is key, regardless. How does the pipeline feel relative to other months?
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Generation] 20 Stats Every Global Social Media Marketer Should Know
    Strategy 4: Offer online promotions and encourage user-generated content. 20) Chinese users are 3 times more likely than Americans to make a purchasing decision based on user-generated content on social networks, such as blog posts or comments. "Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. at 47.7%.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 30, 2009
    [Generation] The Fun Theory: How to Change Behavior
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? You have to fill out forms, get approvals, and meet goals otherwise there’s no pay raise or bonus. Some food for thought.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 15, 2010
    [Generation] The Danger of Email Marketing Benchmarks « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Our open rates average 30%.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JULY 23, 2010
    [Generation] What Trigonometry Has to Do With Marketing?
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing? recent post by Chris Brogan talking about Typing Classes reminded me of my own experience. had classes on those old typewriters and you had to press each key really hard.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MAY 15, 2011
    [Generation] DIGIDAY:TARGET, or, Yogi Berra Meets Data in the Online World.
    Now it might be tempting to claim that our space generates significantly higher volumes of data or more diverse data, but is that really true? I was scheduled to attend the DIGIDAY:TARGET conference on May 4 but wasn't able to be there. Download the conference agenda and presentations.) Pros: • Richer data content from any given data source.
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 27, 2010
    [Generation] 10 Tips for Better Email Design
    Recently, I’ve written about role of email in demand generation , getting people to read your emails , and email personalization. If you’ve worked on all of that, you’re pretty advanced already. But there are still things that could go wrong, such as the actual look of the email once it’s delivered to the inbox.
  • MARKETING EDGE  |  SATURDAY, FEBRUARY 28, 2009
    [Generation] Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You
    Put the dots together and you’ve got your self a fully functional, multimedia newsroom, ready to capitalize on issues in your universe, whether they are generated internally or externally, framed in a style that is more valuable to your audience and distributed in a channel that is likely to share your story with others.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 6, 2013
    [Generation] How to Get Your Prospect to STOP, LOOK and LISTEN to You (with content marketing)
    We added a link for the great white paper on B2B demand generation, How to Find New Customers, right here at top right. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. Get a great deal on WPEngine for your blog here. Choose your target.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 19, 2010
    [Generation] Are You Going Too Far in Your Sales Calls?
    Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ”. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. Special guest article by Jill Konrath of Selling to Big Companies. The Fantasy. The Reality.
  • BIZNOLOGY  |  MONDAY, MAY 27, 2013
    [Generation] 5 Ways to Get the Most From Google+ Communities
    The network is even moving towards automatically generating hashtags for posts, based on the content of the link or event attached. 'Photo credit: Wikipedia. But this post is about using Google+ communities, which are fast becoming the a hotter version of Facebook groups. image credit: global web index. Share Posts from Your Profile.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 5, 2013
    [Generation] Spending more time on SEO than adding value to Google?
    'I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia , Silver Diner. This is something we do seasonally. Hummingbird’s Secret. ” Give Value to Google. Google Needs Copy and Content More than Inbound Links. Google Still Believes that Books Make the Library. the perfect template (Responsive, HTML5, swipeable?),
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Generation] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
    In the columns of data provided, I can see the number of favorites, retweets, and replies generated from each individual tweet, in addition to click data for any links included in my tweets (although, unfortunately, it doesn''t seem to show clicks for hashtags). Ready for it? Get excited. Tweet Performance Analytics! Who Has Access? And then.
  • HUBSPOT  |  THURSDAY, JANUARY 3, 2013
    [Generation] 8 Real-Life Examples of Outbound Marketing Gone Terribly Wrong
    Hopefully promotions for season six of Mad Men will generate the right kind of buzz. Every marketer has had that foot-in-mouth moment (we've even written a whole blog post about some of our most notable ones). And you know what makes prevention a lot more difficult? It's not that you shouldn't engage in some of these tactics once in a while.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Generation] YouTube - Informal Learning in 10 minutes
    Ive been following your work for a year, and this summary of your theses generated numerous quotables. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. Share. Favorite. Playlists.
  • HUBSPOT  |  TUESDAY, MARCH 27, 2012
    [Generation] 9 Ways to Increase Visibility for Your Best Blog Content
    This tactic can be used for a quick lead generation offer and to gain more visibility for your best blog posts. The linking opportunities don't end with your lead generation offers; it's crucial to grow your inbound and internal links within blog posts to increase blog post visibility in search engines. What a shame.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Generation] 4 Types of Calls-to-Action You Need for Marketing Success
    Collect these insights, and optimize your strategies for maximum lead generation. If you are a company that generates leads, you probably have some differentiation across your marketing offers. This is an excerpt from HubSpot's new ebook An Introduction to Effective Calls-to-Action. Download your free, full copy of the ebook here.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Generation] 5 Free Tools to Research Demographics for Your Facebook Ads (with Infographic)
    You just have to enter the keywords utilized by your targeted audience and you will be able to get the 10 geographical locations where the keyword generates interest. Currently, Facebook is the fastest growing social networking site in the world with over 800 million users and growing. Search Engines. Quantcast.com. Google Ad Planner.
  • CONVERSIONATION  |  TUESDAY, MAY 24, 2011
    [Generation] B2B Blogging Trends 2011: Towards an Integrated Approach
    Don’t forget feedback and user-generated content. In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. included). Should a company blog? Should employees blog? There are no “musts” in business. However, when not blogging you are missing out on important opportunities.
  • THE ROI GUY  |  SUNDAY, MARCH 24, 2013
    [Generation] Are White Papers Dead?
    For traditional white paper campaigns, it now takes significantly more reach to generate the same amount of lead responses. As a result, IDC reports that Interactive White Papers generate 3x more leads than traditional white paper fueled campaigns, and result in 150% more qualified leads per campaign.
  • EB2BLEADS  |  SATURDAY, MAY 7, 2011
    [Generation] 3 Critical Components Of An Integrated Marketing Automation System
    B2B Marketing specialist in online Lead Generation and Lead Nurturing Modern B2B Marketing , coined Inbound Marketing , is just like good sales , it’s a system in which an audience interacts with your marketing at different levels of your content, indicating their level of engagement and interest or readiness for a sales engagement.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2011
    [Generation] Strategies for B2B Marketing in a Recession, Part 2
    In such companies, Marketing and Sales operate in separate silos; Marketing generates leads and unloads them onto Sales. They’ll grow faster and generate more cash. What new operational efficiencies have you employed to generate revenue, and how have your B2B marketing processes shifted in response to the recession?
  • B2BBLOGGERS  |  MONDAY, MAY 24, 2010
    [Generation] Open Leadership A Book Review | B2Bbloggers.com - B2B Social Media.
    Topics include content marketing, B2B social media, demand generation, marketing automation, and more. In Open Leadership How Social Technology Can Transform the Way You Lead, Li goes well beyond the hype of social media and discusses how to transform your organization to lead in the 21 st century. Bottom line Open Leadership is a must read.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 24, 2011
    [Generation] How do you make your content go viral — offline?
    Enabled by widespread access to high-speed Internet and free publishing tools like blogging and Facebook, a new generation of influencers has emerged who have created a niche by being able to create compelling content and move it through an engaged network. You’re probably stressed. The information density of our wold is overwhelming.
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, MAY 24, 2010
    [Generation] The Brave New World of B2B Marketing - Are You Ready?
    The further you stretch your resources and attention span (and your understanding of your markets), the less impact you will have on any of your target segments and people, reducing your demand generation and conversion rates significantly. Your B2B markets are changing rapidly. B2B buyers are more sophisticated than ever. More on this later.
  • ENGAGE  |  WEDNESDAY, DECEMBER 21, 2011
    [Generation] 5 Content Marketing Resolutions (That You Might Actually Keep)
    will have a means to measure the success of my marketing effectiveness Desire to generate ROI isn’t a new thing for 2012. properly optimized post, however, can generate traffic for years. T he resolution bandwagon is full of false hope and empty promises at the beginning of every year. Unfortunately, magic has nothing to do with it.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, DECEMBER 13, 2011
    [Generation] 10 Sales Trends for 2012
    Our leading hypothesis is that sales channels will take on responsibilities that have traditionally belonged to Marketing, including upstream demand generation, awareness, and early consideration. (the following is a guest post from Nick Toman, head of the Sales Executive Council, our sister program for heads of sales. So what did we miss?
  • HUBSPOT  |  TUESDAY, JUNE 7, 2011
    [Generation] The Ultimate List: 24 of the World’s Largest Social Networks
    The site offers standard business networking opportunities for finding new jobs, forming partnerships, generating business ideas and attending events. Nowadays, when we talk about social media, we usually mean Twitter and Facebook. Sometimes, we include YouTube, LinkedIn and Foursquare in that category. Ameba - Japan. Badoo - Global.
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 14, 2012
    [Generation] Applying the Olympic Model to Marketing and Sales Alignment
    The marketing department builds awareness and generates inquiries, then hands off qualified leads to the sales department who applies their magic to convert these leads into customers. The end goal for each department is the same – but each participant in the process knows exactly how they contribute to generating revenue. swimmers.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 18, 2011
    [Generation] Savvy Week in Review - March 18
    One to file in your "at least I have never done that file" Lead Generation is NOT IT by @ardath421. B2B Social Media Lead Generation Explained by Eric Schwartzman via @briansolis. Ah, springtime is in the air and we're feeling invigorated seeing signs of new life budding all around. Happy spring equinox!
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 7, 2012
    [Generation] Quality Above Quantity: Where’s your client on the spectrum?
    After this level, the lead will generate a significant interest in what you have to offer. It’s easy to tell when your client has crossed that threshold from “interested” to “paying customer”  Consider what you do when buying a new electronic. If not, you should. Why is this helpful?
  • B2B MARKETING ONLINE  |  MONDAY, SEPTEMBER 6, 2010
    [Generation] Facebook, B2B and the Beatles – no really!
    This quote neatly encapsulates a lack the vision and the failure to understand change and consequent new opportunities, the kind of attitude which is typically exhibited by older generations in response to youthful enthusiasm. “Music’s all very well John, but you’ll never make a living out of it.” Why is this happening?
  • B2B MARKETING ONLINE  |  FRIDAY, AUGUST 6, 2010
    [Generation] Why SMEs need their own social space
    Conversely, one-third of companies would be willing to pay for access to a network that supplies business advice and marketing tools such as lead generation assistance. Guest blog by Jeremy Whitaker, CEO, B2Group. of all UK enterprise. So how can this be? Could it be the lack of existing clubs and networks that are the issue?
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 26, 2010
    [Generation] How to Start a Social Media Consulting Business in 6 Steps
    I am happy to mentor a new generation of social media-savvy business consultants, and I plan to be blogging about this more in the future, as I believe the subject can aid not only social media consultants, but also educate any consultant, entrepreneur, or small business owner on how to better utilize social media to launch and develop new business. 
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 19, 2010
    [Generation] Content Marketing Basics: A B2B Marketing Cheat Sheet
    Lead Generation – Content is used to drive traffic to your website as well as capture leads through forms. In Marketo’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. In a previous blog post we reviewed the three Rs of content marketing – reorganize, rewrite and retire.
  • TOMORROW PEOPLE  |  TUESDAY, SEPTEMBER 11, 2012
    [Generation] OMG it’s HubSpot 3!
    Tomorrow People uses HubSpot within all its marketing campaigns for blog and social media traffic analysis, lead generation and management, search engine optimisation and email campaign management. The new version of HubSpot is released in the UK this month; here are the features we’re most looking forward to getting our greasy mitts on.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Generation] How Social Media Capitalism Will Affect Your Future Marketing Strategy
    For example, if your blog generates a lot of traffic from first-time visitors, then asking them to join you for a product demo probably isn't the best pick-up line. We are all living the marketing high life. Today, great inbound marketers can transform their business thanks to "free" traffic and leads from social media and search engines.
  • CONVERSIONATION  |  FRIDAY, MAY 20, 2011
    [Generation] Social CRM: Social Media and Communities in Customer Relationship Management and Marketing
    Social media do play a role in lead generation, direct marketing strategies and sales if you work in a customer-centric and thus by definition cross-channel way. Social CRM is a term that is often misused, certainly in a product and solution context. It seems everyone is offering social CRM solutions these days.  An exploration.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 5, 2010
    [Generation] Using Content to Move Prospects Forward in the Sales Cycle
    Leave a Comment Previous post: How to Make Your Business Blog Be All It Can Be Next post: The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Get Engineers Can Sell white paper now.
  • HUBSPOT  |  FRIDAY, APRIL 6, 2012
    [Generation] 8 Ways to Boost Ecommerce Shopping Cart Conversions
    In fact, an A/B test from LessEverything showed that simply placing a phone number more prominently on the website generated a 1.8% You can do this by displaying the checkout or add to cart button near large, high-quality images and away from cluttered text like user-generated reviews or comments. billion in annual sales. Yikes.
  • BIZNOLOGY  |  MONDAY, JUNE 24, 2013
    [Generation] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO
    What’s really fascinating here is that Google is choosing which images to display in its Local Carousel almost certainly based on which images generate the most clicks. 'Image via CrunchBase. I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google. Not next year.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Generation] The Right Way to Answer a Work Email
    measured leads generated from the landing page social sharing buttons and compared to thank-you pages, these LP buttons generated very, very few leads each month. 'Here is an email exchange that just happened between Joe Chernov , our VP of Content, and me. link] hubspot.com/content-creation- templates ? What a waste of time! Point.
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 5, 2014
    [Generation] Direct Marketing Q&A with Lois Brayfield of J. Schmid
    Some people malign direct mail, but it seems to still generate really good results if it''s done correctly. 'Lois Brayfield is a direct marketing expert who has worked with companies like IKEA, Brookstone, American Express and Sears. She''s one of the most well-known direct marketing experts in the world. And guess what? Is that true?
  • BLOG MY CALLS  |  MONDAY, OCTOBER 21, 2013
    [Generation] 45 Cool Analytics We Can Extract From Phone Calls
    which ads, keywords and campaigns generate calls). 'As you probably know, last week we launched Conversation Analytics. It changes the call tracking landscape in a dramatic way. Traditional call tracking analyzes what happens before the call (i.e. Conversation Analytics tracks what happens ON the call. What I can do is."
  • HUBSPOT  |  WEDNESDAY, MAY 4, 2011
    [Generation] Free Your Content: What is Content Worth?
    Inbound marketers generate leads at a 60% lower cost per lead using content. Content marketing just got taken to a whole new level. Inbound Marketing Summit = Inbound Pricing. Pay what you think it’s worth: A novel concept for something with 'fixed costs', right? As we know, the rules of traditional marketing have completely changed.
  • 3D2B  |  MONDAY, APRIL 14, 2014
    [Generation] Quick Tips to Make Sure the Best B2B Leads Don’t Get Lost in the Marketing/Sales Void
    'To make sure you don’t lose your best B2B lead generation efforts when you hand them over to sales, you need to start by clearly defining what a good lead is. Marketing, on the other hand, focuses on generating leads and think their job is done once they’ve entered the lead into the company’s customer relationship management (CRM) system.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 20, 2010
    [Generation] B-to-B Marketers: Put The “Why” Before The “How” In Social Media
    They should really first consider the “who&# are we trying to connect with and “What&#  do we bring to the party. Marketing can’t create a spin campaign and push it out to customers. Social isn’t about you, it’s about the customer and what they want and need. It’s a good read. take my survey [link].
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Generation] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    When managed properly, more efficient leads are generated, and campaign ROI increases. Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. When we manage our clients pay-per-click campaigns, Automated Rules are always implemented within those campaigns.
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