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  • HUBSPOT  |  FRIDAY, NOVEMBER 1, 2013
    [Generation] Mustache Marketing 101: How to Fundraise for Movember
    For instance, this year, Movember is building a "Generation Mo" and rebranded itself to target younger generations. The organization is looking to build an entire generation of health-conscious men and women, and giving them a name does just that. 'Oh, the 70s and 80s -- an era when men sported the mustaches of all mustaches.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Generation] How I Easily Got 25% More Views on My LinkedIn Profile
    People Similar to You: Kipp was generating 3x as many profile views from people similar to him than I was generating from profiles similar to mine. 'Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. At #17, I -- predictably -- brought up the rear. LinkedIn Search, People Similar to You) and keywords (e.g.,
  • SALES PROSPECTING PERSPECTIVES  |  SUNDAY, JUNE 24, 2012
    [Generation] Sales Prospecting Perspectives Weekly Recap, June 18, 2012
    In her post Corporate Culture: To Facebook or Not To Facebook Liz discusses the value of using Facebook as an avenue to promote your corporate culture, have some fun, and still generate inbound leads for your marketing department. hope you enjoy last week’s recap and get a chance to share anything you liked. Monday, June 18, 2012.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2011
    [Generation] Savvy Speaks: How Do You Measure Up?
    For instance, do you want to generate brand awareness? Maybe you are trying to generate leads? The saying goes: "If you can't measure you can't manage." " This week, we'd like to share some of the ways we measure the impact of the work we do. Michele. Measure results against a defined objective. Wendy. Jamie.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 16, 2011
    [Generation] Savvy Speaks - Setting Marketing Goals
    How many leads do we need to generate to reach that number of prospects? In addition to being able to tie marketing's contribution to revenues generated -- an increasingly important capability -- you'll be able to better fine-tune your activities and efforts going forward. But there are a lot of ways to slice that pie! Michele.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 22, 2011
    [Generation] Sales and Marketing Database Management – Think Taylor Swift, not Christina Aguilera
    As competition continues to heat up in various markets, more companies are relying on demand-generation engines to drive their pipeline performance. In order to build a demand-generation process that runs efficiently and powerfully, a clean and accurate database is becoming fundamental for success. The Impact of Dirty Data.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 26, 2013
    [Generation] 28 (of the) Best SEO Guides, Resources and Infographics of 2013
    The first is obvious; the second two are more controversial, as exhibited in the large number of comments generated by this post. Be cautious about placing too much faith in the accuracy of every factor, however, as advised in the (copius) comments generated by this post. 'Panda, Penguin, Phantom, Hummingbird. SEO Infographics.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 7, 2012
    [Generation] Inbound Marketing Leads Costs Less
    will point to some research from Hubspot that quantifies the fact that inbound leads cost significantly less than traditional demand generation. Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence.
  • HUBSPOT  |  TUESDAY, JULY 24, 2012
    [Generation] Why I Fired My Marketing Agency
    However, my business partners and I made it clear that our number one priority at the time was to generate sales leads, and we asked them to develop a plan for how they'd help us do that. About a year ago, before I became a HubSpotter, I stopped wasting my company's precious money and fired our marketing agency. Be a child and ask, "Why?"
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 23, 2011
    [Generation] 8 Technologies Marketers Should be Thankful For
    As new technologies and communication channels keep popping up email has still proven to be one of the most effective ways to generate leads and engage prospects throughout the funnel. by Andrew Moravick | Tweet this Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. Web and Mobile Apps.
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Generation] LinkedIn Releases New Trend Data About Women in Sales [Infographic]
    wanted to be evaluated based on my value and the outcomes I generated. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Industry matters, too -- healthcare and pharma have the highest percentage of women across all functions, while technology and hardware show the lowest.
  • ONPATH  |  TUESDAY, DECEMBER 14, 2010
    [Generation] I am not 140 Characters: A collection of Tweets never Twitted about on Twitter
    Time to start mining info on B2B , call centers , lead generation , training. Article by Cale Helmer (Business Development Trainer - OnPath). Connect with him on LinkedIn and Twitter @Bluecontra1. At some point in time this year, a colleague asked me if I was on Twitter. “It’s an utter waste of time. ” There! Right? Month 1.
  • HUBSPOT  |  MONDAY, JUNE 18, 2012
    [Generation] How to Breathe New Life Into Your Marketing With Visual Content
    GE uses Pinterest to tell a visual story of their history, pinning pictures of how their products have evolved through the years and even getting users involved, running a #GEInspiredMe campaign that drives user-generated content. Your blog and offer content are likely two of the biggest lead generators you have working for you.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 14, 2014
    [Generation] Promoting content: build great content marketing relationships
    solved the problems of generating high quality content. '(Photo credit: AltimeterGroup). Everyone understands that “build it and they will come” no longer works with websites. It probably never did. That is one of the main reasons we do content marketing. “Post and pray” isn’t going to get your content noticed.
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Generation] 15 Things People Absolutely Hate About Your Website
    A 'Contact Us' form may seem like an easy way to generate an opt-in email list, but it's really the least valuable form of lead generation for you and your site visitors. One of the tenets of inbound marketing is not to annoy. Take a look at the worst offenders! 15 Things People Hate About Your Website. 1) Pop-Up Ads. Shhhh!
  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Generation] How to Get a Marketing Promotion: Top Execs Share Their Secrets
    2) Generate measurable results. Figure out how to do that, or to generate more leads, or to drive more traffic, or to bring in more revenue -- whatever number your boss is laser focused on. Because just generating the results isn''t enough -- you have to back it up with numbers and shout your accomplishments from the rooftops.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 20, 2013
    [Generation] Applying the Scientific Method to Proving Social Media Results
    The campaigns generated more than 100 million impressions and 10,000 mentions 2. 'There’s no way around it - there’s a problem with measuring our social media efforts. How useful is the fact that our engagement indicators have shown a 300% growth but nobody seems to be filling in the form on our landing page?
  • DIGITAL VOICES  |  TUESDAY, JULY 23, 2013
    [Generation] Excellent Customer Engagement is both a Science and an Art
    using simple web traffic analytics to help you identify and validate marketing-generated personas, and beginning to create specific content based on those personas - regional content might be a good example here.). 'When it comes to customer engagement, when you reach out is as important as how , where and why you reach out.
  • INSIGHTIQ BLOG  |  THURSDAY, SEPTEMBER 15, 2011
    [Generation] 3 Steps to Building a Strong Mobile Commerce Foundation
    As brands prepare to enter or re-charge their mobile commerce platforms, 3 basic steps will make a colossal difference in generating success. Although mobile commerce is expected to reach some $31 billion by 2016, at a compounded annual growth rate of 39% 1 , the channel remains a huge missed opportunity for most brands. Endnotes.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2008
    [Generation] Marketing Automation and Strategy: Thought Leadership with Robert Moreau
    Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise. Net-new lead generation. Never stop learning!
  • MARKETING ACTION  |  MONDAY, FEBRUARY 24, 2014
    [Generation] Digital Marketing Glossary, Part 2
    Seems I am not alone, so before we leap off into the next group of definitions, a few more words are in order about “demand generation vs. lead generation.”. The problem is this: Demand generation is focused on shaping the audience’s perspective , while lead generation is focused on capturing their information.” (The
  • MARKETRI  |  THURSDAY, OCTOBER 4, 2012
    [Generation] 4 Ways Inbound and Outbound Marketing Can Work Together
    But what makes them even more effective at generating leads? It’s not exactly breaking news that inbound marketing is the reigning king of conversation (and recommendations) in the marketing world as of late. So, does that mean that good ole’ outbound marketing is dead? Not the way I see it! Follow Up with Content.
  • CONNECT THE DOCS  |  THURSDAY, OCTOBER 15, 2009
    [Generation] ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
    Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). generated from marketing leads). Blogs. via Beth Harte). Books.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Generation] The Top 8 Priorities for Any One-Man Marketing Team
    In fact, go back to any blog posts you’ve published, particularly the ones still driving traffic, and put a lead generation call-to-action somewhere in the post. If you’re already using CTAs in your blog content, step your lead generation up a notch by including CTAs 1) in more places on your site, and 2) that address all areas of the funnel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 7, 2010
    [Generation] Twitter’s Biggest Scams Part 1: MLM
    Instead, the Twitter-variety MLM’s primary objective is to recruit new members, with revenue generated from the start-up and “maintenance” costs paid by new members to take part in this “can’t miss” route to riches.  I’ve been curious about these folks and how they could possibly make money off these spurious claims.  . Does it work? 
  • VIEWPOINT  |  TUESDAY, DECEMBER 17, 2013
    [Generation] B2B Prospecting Data Just Keeps Getting Better
    She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers , and Trade Show and Event Marketing. 'The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Stevens.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2011
    [Generation] Why Location-Based Marketing Matters More Than Ever
    My co-author Mike Schneider , and I look at it as something where you’re using someone’s location or proximity to a business, or a museum, or whatever it is to help build loyalty, create word of mouth marketing , generate referrals, etc., What function does it serve for B2B marketing ? Click here to view the embedded video.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Generation] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    Attribute calls from paid search back to the Google domain, the campaign, the adgroup and the ad that generated the call. Determine which landing pages generate phone calls. 'On Wednesday Google announced that it has made a change to the keyword information it provides from paid search ads. Encrypted Google Paid Search Queries.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2012
    [Generation] Look out. Twitter is way cool again.
    My generation will never really let go of Facebook. Happy to welcome my daughter Lauren Schaefer back as a guest blogger on {grow} …   . Hello readers! It has been too long and I’ve missed you! But now I’ve had some time to breathe, so time to write! What’s hot? What’s useful? What do we not give a crap about? FINALLY.
  • FATHOM  |  MONDAY, AUGUST 4, 2014
    [Generation] Laws of Marketing Power: Plan All the Way to the End
    We all are familiar with marketing plans and setting goals, especially in the post-recession world, where tracking and revenue-generation reign supreme. Once you establish a lead/sales quota, planning activities to generate and nurture them is the next obvious step. '“The ending is everything.”
  • FATHOM  |  MONDAY, APRIL 21, 2014
    [Generation] What Is Revenue Marketing?
    True believers will also take great pains to distinguish this concrete approach to revenue generation from traditional, less verifiable methods of marketing embodied by the “spray and pray” approach or the Wannamaker agnostic attitude (“Half of marketing isn’t working, and we can’t know which half” ).
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 7, 2012
    [Generation] Inbound Marketing Secret Ingredient of Effective Business PR
    Knowing which publications your story is in is just one aspect – you need to know which press releases and publications actually generate visitors, leads and customers. What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. Here’s how: 1.
  • ENGAGE  |  MONDAY, AUGUST 22, 2011
    [Generation] 3 Unrealistic Promises Made About Social Media
    Instead of touting the ability to generate huge results just because a lot of people “use&# social media (and thinking you’ll achieve said results just by showing up), focus on selling upper management on commitment to an ongoing process of trial, testing, analysis and improvement. We make it seem too easy. posts per day.
  • SAZBEAN  |  SATURDAY, MAY 25, 2013
    [Generation] Top Internet strategy, marketing and technology links for the week of May 26, 2013
    News & Notes
  • SAZBEAN  |  TUESDAY, FEBRUARY 21, 2012
    [Generation] Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks
    While many brands are designing editorial and engagement programs to encourage consumers to “Like” and follow profiles, view videos, submit user generated content, consumers are simultaneously struggling to find signal against the noise, grappling with stream fatigue and sometimes an overwhelming sense of over connectedness. News & Note
  • SAZBEAN  |  TUESDAY, NOVEMBER 22, 2011
    [Generation] 8 Steps to Hosting a Successful Twitter Chat
    This is a great way to choose an appealing topic that generates interest from your target audience. A TweetChat is a virtual meeting or gathering of people on Twitter to discuss a common topic. But hosting a TweetChat also requires some thorough planning in order to be successful. Steps to Hosting a Successful TweetChat. News & Notes
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 25, 2010
    [Generation] Are You Backing Up Your Social Data?
    To backup your profile: Click on the "Profile" item in the primary navigation Click the PDF icon under the list of actions shown in the upper right-hand corner of the page LinkedIn will generate a nicely formatted PDF that includes your overview information, work experience, and any recommendations. EVERYTHING. admit it.
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Generation] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    In many other businesses, sales reps continue to play a very important role from the early buying process stage onward and are involved, as consultants, in lead generation and even setting cross-divisional marketing and communication priorities. Of course, it’s not the only division in most cases. Many businesses underestimate that.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Generation] 11 Reasons Your LinkedIn Company Page Sucks
    Spend some time generating new followers for your LinkedIn Company Page by promoting your presence there: add follow buttons to your website and blog, write a blog post about your presence, and tell followers on your other social networks to follow you on LinkedIn, too. Up until recently, the value of a LinkedIn Company Page was minimal.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 27, 2013
    [Generation] Aginity Puts a Customer Data Platform on an Analytical Appliance
    The system automatically generates scripts to load new data and distribute it appropriately on the data appliance. 'When your only tool is a hammer, everything looks like a nail. ve been illustrating the point recently by asking whether every system I see is really a Customer Data Platform (CDP). On to Aginity itself.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 26, 2011
    [Generation] Oracle Real-Time Decisions Empowers Business Users
    Interaction management vendors compete on the power of their rules, automated model generation, user interface, scalability, and analytics. One of the few dependable rules in the software industry is that Suites Win. Over time, products emerge that combine these functions and displace the individual point solutions. appear at a dizzying pace.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 20, 2013
    [Generation] Brand Reputation Management Requires CRM- Guest Post
    Jeff Ogden of the sales lead generation company Find New Customers and the host of Marketing Made Simple TV is happy to bring this to you.). Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. ” Contact Information. Word-of-.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 17, 2012
    [Generation] Superb guests on Mad Marketing TV this week! Interviewed by Jeff Ogden of Find New Customers
    This week, Jeff Ogden of the lead generation company Find New Customers had the opportunity to interview two top sales and marketing experts for Mad Marketing TV , the terrific marketing show sponsored by Act-On Software. Let me introduce you to them. And I want to thank both of these ladies for being great guests on the show. Maribeth Ross.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 6, 2012
    [Generation] Are You Alive? Why Your Blog is the Heartbeat of Your Business.
    As part of my day-to-day activities at the b2b demand generation and global marketing company  Find New Customers , I research the websites of lots and lots of companies. Also read “ How to Turn a Good White Paper into a Great Demand Generation Piece. find typically a Resource Page with eBooks, white papers, webinars, etc. Bingo!
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 11, 2010
    [Generation] How Jeff Ogden landed a top marketing job
    Not to mention the fact that I beat out well over 100 well-qualified candidates.    Despite what Tory said, I actually was not a desperate job-seeker, as I was President of Find New Customers , “Lead Generation Made Simple.&#. You’re here undoubtedly here to learn more about how you can duplicate the approach I used. . Good luck.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 25, 2013
    [Generation] Why Your Personal Brand Represents Your Career Insurance
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. 'If you lost  your job tomorrow, how would you and your family be affected? Undoubtedly it would be shocking and scary. You would have to apply for unemployment. Are you ready for this? LinkedIn.
  • HUBSPOT  |  SATURDAY, JANUARY 11, 2014
    [Generation] 30-Day Blog Challenge Tip #10: Keep a Blog Journal
    'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Blogging
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 17, 2014
    [Generation] Sales Prospecting Perspectives Weekly Recap - Week of January 17, 2014
    Wednesday: On Wednesday, Tamara Graves , Senior Director of Demand Generation at NetProspex wrote us a guest blog post called The 2014 Priority List for Marketers. 'Good afternoon, Sales Prospecting Perspectives readers. How was your week? Were you able to build your pipeline for 2014? Inbound or outbound. That is the question. Or is it?
  • GREAT B2B MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Generation] Marketing Resolutions for 2014
    Calculate exactly how many sales leads you will need to generate in the first quarter. 'Someone sent me a list of “unusual New Year’s resolutions” and I found two to be particularly interesting: I will not bore my boss with the same old excuses for taking leave. will think of some more excuses. Resolve to be crystal clear about what you do.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 8, 2013
    [Generation] Sales Prospecting Perspectives Weekly Recap - Week of November 8, 2013
    With a busy week behind us, we’re ready to celebrate Friday with some of our favorite articles shared on Twitter this week: What Moneyball Can Teach Marketers about Small Business Lead Generation. 'Happy Friday, blog readers! With two new hires on board, we’re poised to reach out to even more businesses. Does inbound marketing work for b2b?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 16, 2011
    [Generation] Behind Every Great Sales Rep Is A Great Teleprospecting Team
    While your sales rep is probably very good at closing business, finding the time in their day to follow-up on all marketing generated leads and/or cold call to find new prospects is a completely separate job. One of our sales reps said to me the other day, “I can’t believe it, we just closed a deal at ‘XYZ company’!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 29, 2010
    [Generation] How To Motivate Your Inside Team Through The Holiday Months
    My boss often says that historically December is the best month of the year for us in terms of generating a high number of qualified leads and he won’t accept excuses for not reaching our goals. We’ve officially begun the holiday season and it’s important for us all to stay motivated. Run team contests.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 11, 2009
    [Generation] Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW
    shrinking budget is no excuse to be a shrinking violet; it is simply a call to put more effort into low cost and free lead generation. I don’t have to tell you that times are tough these days. We are all pretty tired of hearing it. If you aren’t doing these already, it’s time to jump in. Share ‘em here
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Generation] Content Marketing and Halloween: 5 Eerie Similarities
    Strong, original pieces of content (much like original Halloween costumes) will likely generate buzz and could even drive links (and referrals) from reputable sources. During one of these waves of nostalgia, I made a connection between Halloween and my job as a content marketer…and then another…and another. Be Original. Image source ).
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Generation] Key Takeaways from MarketingProfs’ #ContentBootCamp
    For one client, we’re developing long-form, curated content in an effort to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in articles. 'Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum.
  • HINGE MARKETING  |  MONDAY, JUNE 23, 2014
    [Generation] What You Should Expect From Your Marketing Department
    Your marketing team should turn your overall strategy into a plan to generate new leads and nurture your existing prospects until they become well-qualified opportunities. 'Professional services firms have, at times, had rocky relationships with their marketing functions. This is truly a tragedy. Marketing should always start with the market.
  • AD YOUR COMMENT HERE  |  THURSDAY, JUNE 30, 2011
    [Generation] 78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success
    COMMENTS: Because millenials are the next generation of not only consumers, but of workers, it seems likely that the executive thought-process and the millenial thought process will converge, and perhaps close in on the “middle&# group of employees, management, etc to close the gap, and get more buy-in throughout the organization.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Generation] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    But B2B marketing automation products are largely limited to data they generate internally or import from CRM. You might think that Empathy Logic isn’t needed because a marketing automation system is supposed to build that integrated database. So, yes, there’s a need for a company like Empathy Logic. This is by far the broadest list.
  • ONPATH  |  THURSDAY, NOVEMBER 15, 2012
    [Generation] FREE Salesforce Executive Breakfast (Ottawa)
    About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Date : Thursday November 29, 2012 Time : 8:30-10:30am / Price : Free. Country Inn & Suites Kanata 578 Terry Fox Drive / Ottawa, Ontario Register Now : [link]. You’ll learn: 1.
  • ONPATH  |  WEDNESDAY, NOVEMBER 7, 2012
    [Generation] Oh Snap! No One is Opening My Emails
    About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Most companies are doing email marketing, but few are doing it well. Spam filters, undeliverables and low open/click rates cause most emails to never reach the desired recipients.
  • ONPATH  |  TUESDAY, AUGUST 21, 2012
    [Generation] Google+ is Dead! Or is it?
    About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Google+ is Dead! Or is it? My friends aren't on Google+ (even though I invited most of them). As a result, Google+ has low value to me. also can’t remember the last time I logged into Google+.
  • ONPATH  |  MONDAY, MAY 7, 2012
    [Generation] Webinar - They're Just Not That Into You
    About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Date : Wednesday May 23, 2012 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. B2B prospects don't care about your fancy packaging or glossy brochures. Not in sales.
  • ONPATH  |  MONDAY, NOVEMBER 21, 2011
    [Generation] Ottawa Salesforce User Group Meeting - November 24th 2011
    About OnPath Located in Ottawa Canada, OnPath specializes in B2B Lead Generation and Appointment Setting for enterprise clients who sell complex products and services. Please join us for our next Ottawa Salesforce User Group meeting on Thursday November 24. The host for this meeting is Tim Rees, Adobe. Register Here: [link].
  • ONPATH  |  TUESDAY, SEPTEMBER 20, 2011
    [Generation] Is Face-to-Face Marketing "Old School?"
    About OnPath OnPath helps enterprise companies in Ottawa , Toronto and Montreal develop more effective lead generation programs for complex products and services. Among the business attributes and outcomes, face-to-face interaction was most critical for persuasion (91%), decision-making (82%), and candor (78%), the study found.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Generation] Buyer Persona Basics
    If you understand their profiles, you’ll be able to market products and solutions that can help each persona (and the members of the group they represent) with their specific challenges, which will lead to you generating and converting more leads and prospects. Those buyer personas you create are indispensable tools. Create Buyer Personas.
  • HUBSPOT  |  THURSDAY, APRIL 4, 2013
    [Generation] Everything Marketers Should Know About Secondary CTAs
    1) They''re Great for Generating Reconversions. 3) They Help You Prioritize and Support Additional Business Goals Other Than Just Lead Generation. The point here is, utilizing both a primary and secondary CTA enables you to prioritize and balance your goals, lead generation or otherwise. 'Chocolate or vanilla? Comedy or drama?
  • HUBSPOT  |  WEDNESDAY, AUGUST 28, 2013
    [Generation] 10 Terrible Reasons to Redesign Your Website
    But so is actually generating revenue from it. More than 1/3 of marketers don''t know if their site metrics improved after their site redesign , yet marketers are being held more accountable for revenue generation than ever before. of companies redesign their website to improve lead generation. Don''t fall into the trap. Do it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 24, 2013
    [Generation] Can Millennials and social media solve complex world problems?
    He concludes by writing: Our generation’s major roadblocks will only be overcome through mass mobilization and collective ingenuity. He concludes by writing: Our generation’s major roadblocks will only be overcome through mass mobilization and collective ingenuity. Technology should promote diverse ideas to inform a better outcome.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 9, 2010
    [Generation] Content Marketing Tips to Get More “Juice”
    It can be a lead generator, delivered as a digital download or ebook.  Here are some content marketing tips to save you time and energy while getting more visibility on the Web. began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues.
  • THE ROI GUY  |  WEDNESDAY, MAY 9, 2012
    [Generation] Value Selling & Marketing with the iPad?
    Connect and Engage Better via the iPad For marketing, the ability for traditional content to generate leads and engagement has been declining steadily as buyers become more overloaded and demanding. An Alinean powered Benefits Estimator on an iPad, interactively helping to custom configure and cost justify supply chain / shipping solutions.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 27, 2012
    [Generation] 17 (of the) Best Email Marketing Guides of 2011
    Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly. As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. Email and social media play well together. Email Marketing Tips & Tactics.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Generation] How to Build a Newsroom Inside Your Company
    You’re not trying to generate sales directly from those articles. Lead Generation. You use content as a way to generate leads that can be converted into customers. 'This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. More and more companies are creating “journalistic” content.
  • FUNNEL FOCUS  |  MONDAY, AUGUST 1, 2011
    [Generation] Content Marketing Strategy – Step 1: How to Perform a Content Audit
    There are tools available to help you complete a content audit for all your online pieces, such as iGooMap , which scans your website and generates an XML sitemap. With the increased attention on content strategy and how it drives the buying process, the content audit is becoming a routine exercise for many b2b marketers. The Preparation.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Generation] Debunking the 80/20 Rule…and 4 Other Sales Force Myths
    Reality : At most organizations, the top 20% of producers generate little more than 50% of all sales revenue. Do the top 20% really bring in 80% of the bacon? Some of the conventional wisdom that’s debunked in the article is worth noting, including: Myth : The Internet is making sales professionals obsolete.
  • CLIENT BRIDGE  |  THURSDAY, APRIL 26, 2012
    [Generation] Website Elements that Hamper Inbound Marketing
    And yet, many websites contain elements that only generate complaints from visitors. Hubspot says that one of the central tenets of inbound marketing is "Do Not Annoy". Poor user experience can cause high page abandonment rates, low visitor-to-lead conversion rates, poor organic search listing positions, and a bad reputation.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 6, 2011
    [Generation] Are You Failing at Marketing Automation?
    Review the leads you have generated to make sure they're in line with your target market. From the Hubspot Blog, here are 10 signs that your marketing automation efforts aren't productive. You have to hire help just to work the numbers." Focus on quality rather than quantity. The marketing tools you use shouldn't be hard to use.
  • CLIENT BRIDGE  |  FRIDAY, MARCH 4, 2011
    [Generation] Facebook Page Finder
    And while you can't generate a report that cross-references your page against others, there's still a wealth of information (about your page and competitors) that will allow you to further tweak you page. The Page Finder is an online resource that offers a tremendous amount of data about what pages are popular on Facebook.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, JULY 21, 2010
    [Generation] Don’t Turn Your Elevator “Speech” into a Commercial
    You respond “ My firm is the leading provider of best-of-breed, next-generation, cutting-edge, enterprise-class, end-to-end solutions. You’re at a networking meeting. A woman asks you what you do. Her reaction is immediate… and predictable. Either way, you lose. Your elevator speech is not meant to sell. It’s meant to engage. DON’T.
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 25, 2013
    [Generation] A Lesson on Dynamic Phone Numbers and Their Place in Your Marketing
    'For marketers who gear a good deal of their strategy toward SEO and PPC, the capability to track which of those efforts are generating phone calls and sales leads is a valuable ability to have in the marketing tool belt. View reports to measure which traffic generates phone calls. What Is Dynamic Number Insertion? One to One. Session.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 16, 2011
    [Generation] Small Manufacturers Use Social Media Effectively
    Some of these manufacturers have been around for 60-70 years and are now run by a second or third generation family member. Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. instead of going to an offshore supplier.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 10, 2012
    [Generation] 3 Ways to Get B2B Social Media Value from Google+
    Social shares of content through likes and tweets increase brand awareness and generate leads. When people +1 a firm’s content, it may become visible to their Google+ connections when they perform personalized searches, creating a social media/search ripple effect that can increase brand awareness and generate leads.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 20, 2013
    [Generation] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
    typical sales complaint about marketing is that the leads they generate are worthless (" marketing''s leads SUCK! "). 'Artillery B2B Marketing Blog > The Forward Observer B2B companies that align marketing with sales experience 20% annual revenue growth. Here''s how to do it. Pretty strong language, either way you look at it. Try it.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 29, 2013
    [Generation] Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy
    We talked to Peter O’Neill, Vice President and Principal Analyst at Forrester Research , where he leads research on B2B demand generation and channel marketing, managing a small group of analysts and working with other analysts who serve CMOs and other marketing leaders. Peter O’Neill: Yes, that is true. But that isn’t so easy to do.
  • HUBSPOT  |  MONDAY, JUNE 27, 2011
    [Generation] How Do You Tie in Social Media with Email? [Marketing Cast]
    step-by-step guide to email marketing for lead generation. Download the free ebook to energize your lead generation efforts and build more buzz around your business. Email is dead. Social media is just fluff. This sort of sweeping statements have come up in the digital landscape. Let’s put them aside for a moment.
  • HUBSPOT  |  SATURDAY, AUGUST 9, 2014
    [Generation] How Marketing and Sales Can Work Together to Close More Leads
    This is what we mean by S ales and Marketing alignment : when Sales and Marketing work together to improve the process for customer acquisition (lead generation, lead nurturing, lead qualification and sales closing). How Can Sales Help Marketing Generate Better Leads? To read more content like this, subscribe to Insiders. Customer: 1.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 28, 2010
    [Generation] Are You Playing to Win in B2B Marketing? – by Christopher Ryan
    And yes, it is tougher to generate leads and revenue. Whether your job is to generate leads, write copy, design promotions, qualify leads, or sell, a positive attitude will set you apart and give you a better chance of success than joining the doom and gloom crowd. The economic trend may be poor. Unfortunately, so is losing.” 
  • HUBSPOT  |  THURSDAY, JULY 12, 2012
    [Generation] How Even 'Boring' Industries Can Create Interesting Content
    According to a survey from Corporate Visions via MarketingProfs , 37% of B2B marketers cite content that's neither provocative nor engaging as a barrier to successful demand generation campaigns. Lead generation via social media. Knowing that LinkedIn is 277% more effective at generating leads than any other social network.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 8, 2013
    [Generation] The 5 Key Marketing Metrics You Should Be Watching
    The company helps businesses generate and manage leads better through marketing automation processes and technologies. Which brings us to the most important metrics that should be on every smart B2B marketer’s wish list: Lead Volume: This basic metric is still crucial to measuring the success of your lead generation programs.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Generation] How 4 Companies Find and Create Value from Open Data
    “More commercial organizations are using open data to get closer to customers, share costs with partners and generate revenue by monetizing information assets,” David Newman, research vice president at Gartner, said in a press release. The business case for open data. Governments often tout the benefits of open data policies.
  • HUBSPOT  |  MONDAY, JANUARY 21, 2013
    [Generation] Why Marketers Need to Rise Above the Deluge of Crappy Content
    3) Each competitor needs to generate more and more content. And the great products turned into unstoppable brands that generated massive profits for decades. When we at Velocity Partners published our latest SlideShare rant, “Crap: The content marketing deluge,” we got a big, big response. The Content Marketing Deluge. All caught up?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Generation] Shelf Life of Social Media Links Only 3 Hours [Data]
    And while you can expect that the majority of links will only remain interesting for less than 2 hours, others can generate a lot more interaction and clicks, lasting for more than 11 hours. When it comes to link sharing in social media, it turns out it's not about where you share it -- it's about what you share. Half Life Research Results.
  • ENGAGE  |  MONDAY, FEBRUARY 4, 2013
    [Generation] 3 Old Tricks for the New SEO
    Having real feedback from users…is very useful for search…we have a lot of those signals already, but we can always use more…we can always use better relevance and we can always use more data to generate that.”. When it comes to the world of SEO, there’s only one constant: change. Turn to content marketing.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 16, 2013
    [Generation] 5 Tips For Better Sales Role Plays
    m all for generating a set of talking points and working off of them, but when they’re just starting, a script can be very beneficial for a new rep. Sales Prospecting Perspectives is pleased to bring you a guest post from Christopher R. Snell Jr., Inside Sales Manager at Care.com. The bane of a new sales rep’s existence: the sales role play.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 28, 2012
    [Generation] 3 Skills That Transcend Sales Titles
    They know how to manipulate search engines, LinkedIn, and other contact generating solutions to find a number of people to investigate. Sales Prospecting Perspectives is pleased to bring you a guest post written by Chris Snell , Inside Sales Manager for SMB at Care.com. Prospecting. Prospecting is what fills your pipeline for the future.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 17, 2012
    [Generation] Marketing Is The New Sales
    could not agree more, my own Marketing department excluded of course: “Aligning with the C-Suite agenda: In a 2011 study by the Fournaise Marketing Group , 73% of CEOs said that their marketing organization fails to demonstrate how their strategies and campaigns generate more customer demand, more sales, more prospects, or more conversions.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 6, 2011
    [Generation] Sales Enablement 101: Treat Salespeople Like Customers
    If you're tasked with enabling your sales force, read on for ideas you can glean from successful demand-generation initiatives. We're pleased to present this guest post by Jody Canavan, president of Launch International. For more than two decades, I've made my livelihood supporting salespeople. Nurturing Sales. And more.
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 2, 2010
    [Generation] Five questions to ask before beginning a social media initiative
    If you are going to generate leads, or attempt to handle customer complaints via social media – insure that a proper escalation path is in place. Guest blog by Martin Schneider Senior Director, Marketing SugarCRM: The explosion of social media over the past several years has certainly begun to make its mark in the business world.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Generation] No US companies among the 30 most transparent
    'My recent blog on “ Why Transparency is Essential For Building Corporate Brand Trust ” generated lots of interest, but also begged a key question – what are the most transparent multinationals in the world, and where do US companies stand in these rankings? Surprisingly, there was not any US company near the top of the list. Like this post?
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 18, 2010
    [Generation] 7 Common B2B Social Media Marketing Mistakes
    To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. All rights reserved
  • SALES INTELLIGENCE VIEW  |  SATURDAY, DECEMBER 15, 2012
    [Generation] Nature or Nuture – How the Superstars Seal the Deal
    What are these reps doing that makes them able to generate this level of sales while the rest of us are picking through their scraps? If you’ve noticed that the same salesperson is always at the top, it’s because that’s probably true. Are they just born sellers, or do they know something that you don’t?
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