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  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Generation] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
    Some initiatives could involve brand awareness; others could revolve around demand generation or promoting an event , and so on. 'Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. Different initiatives also involve different goals. Dark Posts In Action.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Generation] How to Optimize Your Website for Sales Prospects
    That is because websites meant to generate sales leads must be designed, built, and updated with clients in mind. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. An online presence is essential in today’s competitive sales environment. In font size 8.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 27, 2012
    [Generation] Is Your Inside Sales Team Married To The “Top-Down” Sales Approach?
    For instance, if you call an IT Manager or a Database administrator, they will inform you of all the challenges they are experiencing every day that is taking them away from other revenue generating tasks that they could be focused on. I was recently reading a comment posted on Linkedin that really caught my attention.
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Generation] How to Shorten the B2B Sales Cycle
    A good offer is the fuel that can not only shorten your sales cycle but also turbo charge your entire revenue generating machine. If there is one thing that aggravates the modern B2B company, it is the constantly lengthening sales cycle.  The future of your company (and its stock price) may depend on getting revenue in the door faster.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 10, 2010
    [Generation] Email Sins - Don’t Make Me Block You
    No useful content - Unlike professionally-written lead generation emails, these messages don't contain any useful content. As the hard-working Savvy team builds a bigger audience, we find that we are also attracting more and more unsolicited offers for services ranging from SEO to marketing automation to domain name insurance. For real?
  • AGILE B2B COPYWRITER  |  FRIDAY, NOVEMBER 12, 2010
    [Generation] K’s Top Five for the Week – November 12
    Lead Generation: Real-time, Data-Driven B2B Marketing and Sales by @dmscott via @marketingsherpa. Tweet It’s been an amazing week of indian summer here. It doesn’t feel at all like November, but that’s all about to change…. While enjoying the amazing warm weather, I’ve read some great case studies this week. Hope you find something you like.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Generation] JISC e-Learning Focus - What is a PLE? The future or just another buzz word?
    After the first round of discussions, Colin Milligan presented our initial concept of a Personal Learning Environment and other similar visions which had been suggested from members of the international eLearning community, before presenting a summary of the PLE Reference Model we have produced and the methodology used to generate it. Search.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 2, 2013
    [Generation] How to Overcome Disparate Data Challenges with Marketing Automation
    In his role, Dorban manages demand generation strategies to assist companies in creating more opportunities for their sales pipelines. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Greg Dorban , Head of Inbound Marketing at Ledger Bennet, a specialist B2B agency. Is Your Data Foundation For a House or Tent?
  • HINGE MARKETING  |  MONDAY, JUNE 2, 2014
    [Generation] The State of Accounting Marketing: 2014 AAM Summit Wrap-up
    The most frequent concern is around how to generate the content. The one thing that is very clear is that simply asking practice leaders or subject matter experts to generate engaging content has not been yielding great results. This year was especially interesting. Accounting Marketing Today and Tomorrow. We are implementing it.
  • NUSPARK  |  SUNDAY, APRIL 21, 2013
    [Generation] Facebook Business Pages; Measuring What Matters for Success
    Related Posts: Social Media Metrics & Analytics; Measuring Success Generating Leads from a Facebook Fan/Business Page Engagement Strategy A Social Media Measurement Dashboard; One Approach. 'How’s your Facebook business page doing? Ask that question 50 times, and I am sure you’ll get 50 unique answers.  The result?  New Likes.
  • BIZNOLOGY  |  FRIDAY, MARCH 14, 2014
    [Generation] New, undeniable evidence supporting emotional branding and advertising
    This has generated enormous publicity for Samsung, which has just announced they are giving a dollar for each tweet to charity, an initiative that will surely appeal to younger Millennials who are particularly influenced by such positive emotions and “do good” contributions.  '(Photo credit: Chris Abraham). Hats off to P&G. 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 16, 2011
    [Generation] 9 Experts Answer “What Makes an Online Video Worth Sharing?”
    For instance, I shared this Lady Gaga spoof on behalf of a client on Facebook because I knew it engage the community and generate traffic. by Jesse Noyes | Tweet this In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Read and just click to share your favorites. Whimsy.” A trusted network.”
  • VIDYARD  |  TUESDAY, MARCH 25, 2014
    [Generation] A Tale of Two Marketers: Why Video Optimization Matters
    She knows that her videos need to be tied to real marketing actions in order to be successful, so she always includes a compelling call to action and uses video optimizations for lead generation. Lead generation forms. 'There are two main kinds of video marketers out there. Her motto? Why do these two marketers matter? And more!
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Generation] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Also worth checking out is Scot’s follow-up to this post, The Four Principles of Social ROI Measurement , in which he contends that “the accumulation of ‘likes’ or ‘followers’ and the generation of engagement are not ends in themselves.  While certain aspects of social media have stabilized (e.g., B2B Social Media Guides.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, AUGUST 3, 2010
    [Generation] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
    Blog to Generate Leads - Lead Views , July 16, 2010 The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Demand Generation (91). Best of B2B Marketing. Featured Sources. Tweet This!
  • MARKETRI  |  THURSDAY, APRIL 25, 2013
    [Generation] Why Your Professional Services Marketer Needs Mentoring
    This is simply not realistic, and it does not generate positive results for the firm or for the eager young employee. Both of these scenarios represent a lack of cohesive strategy and will not help the firm generate the results it is seeking. started out with loads of enthusiasm and positivity, but the job quickly lost its luster.
  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Generation] 8 Times When You Shouldn't Feel Guilty About Using PPC
    Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. After all, everything in moderation, right? Bidding on Your Own Branded Terms. Yikes! Sneaky?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 20, 2013
    [Generation] 29 Quotes On The Future of Business
    They lean on User-Generated Experiences for purchase decisions. 'The world has changed. And many businesses are struggling to keep up. In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. Thanks for your help! billion 2050.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Generation] Connecting 2 the World: Lessons learned from New Communication Technologies in Organziational Life
    This is the idea that in the past, people would socialize in the workplace, exchanging war stories, etc.The format for this for the younger generation are blogs and social networking sites. Some of the spontaneity and "crazy idea" generation may be lost, along with a deeper level of relationship building due to reduced "face time".
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 19, 2010
    [Generation] Risk and Reward of Social Sharing in B2B Email Marketing
    And the benefits to marketers are significant- social media sharing buttons generate click-through rates around 30% higher than those sent out with no sharing options, and messages with three or more sharing options generate 55% higher click-through rates. So how does this effect B2B email and social media marketers? Events. Press.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Generation] Social Media 101 for Technology Firms
    But the truth of the matter is that leads generated by content marketing (of which social media is an integral part) cost 60% less than leads generated by traditional means. 'You get it. Tech firms totally get it. You’re early adopters, you’re on the cutting edge. Here’s why: Visibility. Expertise. Again, you get it.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 13, 2014
    [Generation] The Visual Web: How It’s Connecting Marketers to Customers Like Never Before
    Instagram and its ilk may not generate any dollars on their own, but they provide another kind of value. Download this free guide, B2B Lead Generation for Social Media: Tips for Generating and Tracking Phone Leads. Why is that? Value for Consumers and Advertisers. For advertisers? Lipsman gives Starbucks as an example.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Generation] How to Prepare for Your Next Job Interview
    The areas the tool critiques are: blogging, social media, SEO, lead generation, and mobile. And if you’re an experienced writer, this is an opportunity to highlight your skills and say, “I have generated X number of page views for my company’s blog, which helped generate Y% of our leads.". 'Applying for jobs isn''t easy.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JUNE 5, 2013
    [Generation] B2B content marketing research
    When asked which objectives content marketing best supports, B2B marketers say ‘brand positioning’ (84%) and ‘demand generation’ (70%).   'Content marketing works.  So maybe you already have a content strategy, but want to know what your peers are doing.  Or perhaps you’re developing a content strategy and want some pointers.  Make time.
  • HUBSPOT  |  SUNDAY, JANUARY 12, 2014
    [Generation] 30-Day Blog Challenge Tip #11: Form Your Blogging Habit
    'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Push through! ".
  • MODERN B2B MARKETING  |  TUESDAY, MAY 10, 2011
    [Generation] How To Know If Your Lead Scoring System Is Broken
    The more streamlined the revenue cycle, the more your B2B marketing dollars and sales efforts will generate returns. If you think you are generating the right number of qualified leads but predictions are not being met, it’s time to talk to your sales people and discover why those leads aren’t living up to expectations. Clarification
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 16, 2014
    [Generation] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
    according to InsideSales, how can you generate enough interest in prospects that they call you back? 'If you’re in sales, a lot of your time is spent on the phone -- outbound prospecting, inbound qualifying, cold calling, you name it. However, what happens when your prospect doesn’t answer the phone? Hi , this is from. Have a great day!
  • HUBSPOT  |  MONDAY, FEBRUARY 21, 2011
    [Generation] SlideShare Launches Zipcast, Aims to Simplify Webinars
    Inbound marketing content can take on many forms, and one that is critical for lead and prospect generation is webinars. For those businesses that want to hold private webinars for lead generation, they have to sign up for a SlideShare Pro account. Webinars are an important part of the inbound lead generation process.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Generation] A Brief History of Marketing Technology (and Social Media Marketing)
    These companies, more so than B2C, are interested in generating leads; awareness is not a top priority for most. What many B2B marketers don’t know is that social media can definitely contribute to lead generation. 'Up until the Industrial Revolution, all goods were made by hand. Technology often brings change. Source: Wikipedia).
  • LEADERSHIP  |  FRIDAY, AUGUST 15, 2014
    [Generation] Interesting Infographics: Craft A Social Selling Routine In 30 Minutes
    As a result, this routine can provide B2B professionals with much help in lead generation, while enhancing their engagement with customers. 'Social selling is crucial for impelling purchasing decisions – so where do you begin to create a social selling routine? And why do you need one to begin with? Step 1. Step 2. Step 3. Step 4. Step 5.
  • INBOUND SALES NETWORK  |  FRIDAY, FEBRUARY 22, 2013
    [Generation] Business to Business Sales Is Not What It Used to Be!
    Want to learn more about how to build a lead generation engine thatunderstands how the mondern business buyer buys? The Executives' Guide to Building a Lead Generation Engine. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measureable ROI. The Bottom Line.
  • INBLURBS  |  FRIDAY, OCTOBER 29, 2010
    [Generation] Empower your Blog Marketing through Social Media to get Traffic
    Marketing takeaway tip: Social media marketing is one of the best ways to generate targeted traffic. Don’t fill your website with ads and do remember there are many ways to generate revenue through blog. The more pages, the more chances to get seen an generate leads. How many sales leads does your website generate?
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 1, 2011
    [Generation] 5 Tips for Creating Share-Worthy B2B Email Content
    Just because your B2B email recipients are business contacts doesn’t mean your email content can’t be interesting enough to start conversations and generate social shares. If you can create share-worthy B2B email content, you can generate additional brand awareness and boost your potential for lead acquisition and sales.
  • SAZBEAN  |  WEDNESDAY, AUGUST 24, 2011
    [Generation] Yes, social media can boost your traffic & leads
    This time around, we’re focusing on social media in lead generation; and we’ve leaned on Phil Mershon’s timely post over on Social Media Examiner, which among other things presents selected results from HubSpot’s 2011 State of Inbound Marketing report. – Yes, social media can boost your traffic & leads. News & Notes
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 14, 2013
    [Generation] Big Data For Marketing? It’s All About The Questions
    Creating an “agile marketing” implementation roadmap which develops against the highest priority areas to generate the quickest value. 'Looking into a heavy topic today: Big Data for Marketing. “Heavy” because it’s sorta philosophical. think Big Data for Marketing is more about the questions than the answers.
  • WEBBIQUITY  |  TUESDAY, APRIL 20, 2010
    [Generation] Best Email Marketing Strategies and Tactics of 2009
    After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. What tactics should email marketers be using today to grow subscriber lists, maximize deliverability and generate click-throughs and conversions? Scott T. Digg this!
  • HUBSPOT  |  SUNDAY, MAY 5, 2013
    [Generation] Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week
    Lucky for you, we asked experts from all corners of the marketing industry to reveal some of their best tips on lead generation, tweeting, SEO, content creation, and public relations. 'This has been a very interesting week with all the changes in the world of digital media and marketing. all within seven days! Read more at Ad Week.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 4, 2013
    [Generation] CRM Series: 3 Ways CRM Integration Creates Alignment and Drives Sales
    The company helps businesses generate and manage leads better through marketing automation processes and technologies. We all know “that guy” – the marketer who hangs his hat on lead generation alone. Lead generation is sexy, but it’s also only a small segment of the deal lifecycle. He can be reached at jgray@leadmd.com.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 27, 2013
    [Generation] Think Creatively About Your Search Ads With These Top Questions
    Help your sales and marketing constituents come to a common understanding regarding the sales funnel and lead generation process so everyone values leads in a consistent way. At Google, we encourage clients to enable Conversion Tracking so clients can know exactly which keywords are generating clicks and conversions. Lead Quality.
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 23, 2010
    [Generation] Top 10 Posts on Social Media B2B in 2010
    Ways B2B Companies Should Be Using Facebook For Lead Generation. Steps to Building A B2B Social Media Lead Generation Pipeline. 2010 has been a great year for SocialMediaB2B.com and we wanted to thank everyone for their support of this site by tweeting, re-tweeting, commenting and linking to their favorite posts. Published April 2010.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 19, 2013
    [Generation] B2B Marketing is Becoming More Like B2C Marketing – Or is it?
    Despite the growth in digital marketing channels, physical tradeshows and conferences remain one of the most effective lead generation tactics for B2B marketers. 'B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. That may be changing.
  • PAUL GILLIN  |  FRIDAY, JUNE 4, 2010
    [Generation] Weinberger Wisdom
    The social media generation now expects important information to find them. My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. That’s why David Weinberger is one of my favorite speakers. Tech Leadership Council’s Social Media Summit.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2011
    [Generation] If It’s Truly Easy-To-Use, Let Sales Do the Demo
    Salespeople love to highlight simplicity as a selling point, as it can be used to generate more leads and help them to close more deals. If those two go well, then discussions on territory and demand generation will no doubt follow! Many Cloud/SaaS companies have solutions they claim are easy-to-use, easy-to-deploy and easy-to-adopt.
  • HUBSPOT  |  MONDAY, JUNE 14, 2010
    [Generation] Audio Interview: Seth Godin Discusses Linchpin & His Upcoming Road Trip
    Inbound Lead Generation Kit. Learn how to generate more inbound leads using SEO, blogging, and social media. At HubSpot, we've referred to Seth Godin as the world's most wanted marketer. Apart from that, he is a blogger and has written best-selling books, including the recent Linchpin. You can buy tickets to the event here.
  • SALES CHALLENGER  |  TUESDAY, MARCH 29, 2011
    [Generation] How to Squeeze Out One Last Deal before the Q1 Close
    When used correctly, these questions help reps generate a long list of ideas for re-engaging a stalled deal.  Another quarter-end is fast approaching, and as always, some of your reps are on the fence. They’re one deal away from crossing goal, but most of their remaining opportunities are coin tosses. But customers tell us a different story.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Generation] In B2B marketing, it’s a no-compromise world.
    That’s why it’s so important for B2B marketers to follow best marketing practices in everything they do — whether it involves their brand, lead generation, or nurturing efforts. When visiting the BizSugar community of blog articles for small business, the title of a post from Susan Oakes of M4BMarketing caught my eye.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 14, 2013
    [Generation] Is Culture The Key To Success In The Future Of Marketing?
    As a consumer of content, I’m waiting for a new generation of intelligent filters that will learn all about me and serve up only the content that is most relevant, timely and fun. In our last interview, Todd Wheatland predicted that content and technology would combine to drive the future of marketing. We’re constantly surprised.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Generation] Top 5 Social Business Myths
    Generation Y “gets” social, while boomers and traditionalists don’t. Photo credit: Wikipedia. Here is my top 5 list: 1. Your organization MUST “do social” to be successful in business. Well, not really, or at least, not always. One of the most successful corporations in the world right now, Apple Inc.,
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Generation] The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet]
    To compute it, take all of the new customers you signed up in a period, and look at what % of them started with a lead that Marketing generated. Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. don’t have all the answers -- so please add your favorite metrics and thoughts on these metrics in the comments.
  • VOLACCI  |  MONDAY, AUGUST 19, 2013
    [Generation] 5 Ways Breaking Bad is Killing the Competition with Content Marketing
    DVD sales and episode downloads have made that model a thing of the past, and AMC does a great job selling and promoting their revenue generators. This style of content has become so popular that many user-generated pieces of content are also going viral. Here are 5 content marketing techniques you can learn from Breaking Bad. .
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 26, 2011
    [Generation] Top 10 Rules of B2B Blogging from DemandCon Social Media Panel
    This is a great way to generate ideas for your blog. Here is a copy of the presentation that I promised to all the attendees. For those of you who didn’t attend here is some context for my Top Ten Rules of B2B Blogging slides. 10 – Don’t go it alone. Blogging does not have to be a solo enterprise. 4 – Grade Yourself.
  • ANNUITAS  |  WEDNESDAY, DECEMBER 7, 2011
    [Generation] If It’s Too Good To Be True…
    Lead nurturing is certainly a vital component of a demand generation strategy, however, there is much that needs to be addressed to ensure that your nurturing will be effective.  In order to improve the value of your return on technology investments look internally at your operations, your demand generation strategy and your process. 
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Generation] 5 Benefits of Educating Prospects With Free Content
    This is extremely beneficial, since it expands the reach of your content and generates brand awareness beyond your direct network. New Research: Lead Generation Lessons From 4,000 Businesses. Download the free ebook to learn B2B and B2C lead generations lessons from 4,000 businesses. Wrong. ring true? We think not. Traffic.
  • VISIONEDGE  |  TUESDAY, NOVEMBER 26, 2013
    [Generation] Creating a Change Agent Culture in Marketing
    Access to this information and refined analytical and process skills create an opportunity for marketers to generate business-relevant insights. 'This year, numerous studies of the marketing discipline and numerous articles highlighted the challenge and need for marketing to capture, manage, synthesize and leverage data and analytics. Marketing
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 2, 2013
    [Generation] B2B Experts: The Difference Between Social Media and Content Marketing
    Content is a way of repacking and republishing content previously created for a sole or different purpose, but with a focus on being helpful to customers (and potentially lead generative for the creator). The graph below shows worldwide Google searches for the terms social media and content marketing. Below are their answers to this question.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2011
    [Generation] 5 Tips for Getting Media Coverage Using Social Media
    But you can also use social media to spread your own news and maybe even generate some media attention of your own. How to Generate Media Coverage Using Social Media. Sure, you may get a lot of your news from social media. But there are a few best practices you can follow that will increase your chances. Do they respond to comments?
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [Generation] Top 11 Ad Agency Predictions for 2011
    Social media gains greater speed: Agencies will make better use of social media marketing tools to generate new business leads. More ad agency staffers will actually open Twitter accounts and begin to realize the enormous opportunity to share valuable content, network and generate high value new business leads.  squirrel fights ”).  
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Generation] How I Easily Got 25% More Views on My LinkedIn Profile
    People Similar to You: Kipp was generating 3x as many profile views from people similar to him than I was generating from profiles similar to mine. 'Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. At #17, I -- predictably -- brought up the rear. LinkedIn Search, People Similar to You) and keywords (e.g.,
  • HUBSPOT  |  THURSDAY, APRIL 19, 2012
    [Generation] Understanding How Your Marketing Analytics Gives Credit for Conversions
    In HubSpot software , for example, you'll notice that our Marketing Analytics tools report on the number of leads and customers generated through various marketing efforts -- that information is what you'd call an attribution. As a wise man once said, you should always give credit where credit is due! Before we begin, first a definition.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, MARCH 19, 2013
    [Generation] Referral Marketing Tip — Give Referrals Consistently
    Referrals are a great way to generate new business. When someone is referred to you, this person is predisposed to do business with you due to the trust factor. For example, a couple of weeks ago I referred a colleague to a nonprofit association seeking help with social media and marketing. He did this because he trusted me.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Generation] 3 Ways Google+ Will Affect Your Business [Marketing Cast]
    Social media marketing is expanding, and its correlation to lead generation has become tighter. At HubSpot, we looked into our customer data and found that websites using Google's +1 button generated 3.5 Google+ has joined the box of social networking tools marketers should know and leverage. It’s brand new, and it's shiny.
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 12, 2013
    [Generation] And now, some shameless promotion of eMagine: Why Partner with eMagine?
    That might mean lead-generation, sales, recruiting, attracting press, analysts or investors. We know what works, based on extensive client experience, data and formal research. We deliver what we promise, when we say we’ll have it done, for the price we promise. The specifics will vary greatly. For many, it’s all about results.
  • ENGAGE  |  MONDAY, APRIL 2, 2012
    [Generation] 6 Lessons from the Aspen Institute Dialogue on The Future of Content 2020
    Citizen journalism may be what we’re labeling the user-generated news coverage phenomenon, but the label is misleading at best. To be fair, citizens are generating original content live from the scene of events. W hen Walter Isaacson, Marcus Brauchli or Ken Auletta speak, you listen. It’s how people consume content now.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Generation] A Social Media Measurement Dashboard; One Approach
    Regarding the value, if you’re a lead generation site, and you set up  conversion goals, you have the option to enter a value of the conversion. Related Posts: NuSpark Measure Stop the Insanity; A View on Social Media ROI for Lead Generation Video Marketing. A re your social media efforts working?  REACH. We know that.  Twitter.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 11, 2011
    [Generation] Enter The Ninja: The Anatomy Of An Uncommon Job Title
    If you look at the gaming generation, there are games where ninjas are meant to be people with multiple skills. My generation used to call them hackers. by Jesse Noyes | Tweet this. From Big Commerce's support site. There are ninjas besieging the hallways and conference rooms of Big Commerce. Trendy Title. Share email. Facebook.
  • HUBSPOT  |  MONDAY, AUGUST 6, 2012
    [Generation] 19 Reasons You Should Include Visual Content in Your Marketing [Data]
    10) Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers? Marketers. Oh, also revenue. Not a bad setup. Sources: 3M Corporation and Zabisco ) Tweet This Stat! 3) 46.1%
  • MARKETING ACTION  |  TUESDAY, JANUARY 28, 2014
    [Generation] Important Considerations Before You Invest in Marketing Automation
    We saw multiple IPOs, acquisitions galore, demand for new positions with titles like “VP of Demand Generation” and “Marketing Technologist.” It’s also important to note that Top Performers are 15x more likely than Everyone Else to employ demand generation executives to bridge the gap between marketing and sales. At least be prepared.
  • MARKETING ACTION  |  THURSDAY, JUNE 13, 2013
    [Generation] Catch Guy Kawasaki at the Inside Sales Virtual Summit
    Speakers will cover topics ranging from onboarding, sales training, social selling, lead generation, SEO, advocacy, business models, big data, incentives, messaging, predictive analytics, and much, much, much more. 'June 20 th , 8 am to 3 pm PDT, the Inside Sales Virtual Summit launches as the world’s largest online sales summit. for the.
  • JUNTA 42  |  WEDNESDAY, NOVEMBER 30, 2011
    [Generation] Is Content an Asset or an Expense?
    For whatever your goals, whether they be direct sales goals, lead generation goals, search engine optimization tactics or social media tactics, you are spending more money on content acquisition and distribution. Jim Burns from Avitage  recently asked me a question. Do most marketing professionals view content marketing as an asset ?
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Generation] 59 Killer Content Marketing Stats: 2014 Edition
    Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. The top 5 content marketing goals in 2014 are brand awareness, lead generation, customer acquisition, thought leadership, and engagement. 'Content marketing moves incredibly fast. Source: CMI ). Source: DemandMetric ). Source: CMI ).
  • PAUL GILLIN  |  MONDAY, MAY 31, 2010
    [Generation] Great Events This Week
    There are a couple of events coming up in the Boston area this week that I hope you’ll attend. On Thursday, June 3, the Mass. Technology Leadership Council is hosting its second annual Social Media Summit. David Weinberger (right) kicks it all off as our keynote speaker. can’t wait to hear about his next book. Sign up here. Sign up here.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 17, 2011
    [Generation] [Video] 5 Reasons Why The C-Level Needs Revenue Performance Management
    For a typical organization, about 30% to 40% of top-line spend goes into generating revenue. by Jesse Noyes | Tweet this How do C-level executives view sales and marketing? Generally, as a black hole, says Steve Woods. But it doesn’t have to be so dark. Click here to view the embedded video. 1.     Big money goes into sales and marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 15, 2011
    [Generation] Facebook Enables Brands To Tag Photos. Proceed With Caution.
    That way you avoid backlash while generating word of mouth and goodwill. by Jesse Noyes | Tweet this. Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Where once only people could be tagged in photos, now pages (brands, celebrities, etc.) can be tagged as well. Think about it. That’s great. Reddit.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 25, 2012
    [Generation] Twitter Best Practices for Outbound Sales Reps
    Furthermore, generating a discussion about a professional topic is the best way to increase interest in your company and products on Twitter. Everyone is talking about the importance of social networking for better B2B sales, but most approaches look at B2B sales as an organization-wide initiative with direct ROI. Add Powerful Prospects.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Generation] Websites Using Google's +1 Button Get 3.5x the Google+ Visits [Data]
    Websites that use Google's +1 button generated 3.5 Google+ is the newest kid on the social networking block. It's experiencing rapid growth, growing much faster than Twitter and Facebook each did in the same time frame. At HubSpot, we looked at data from our entire customer base (more than 5,000 businesses). The result? Marketing Takeaway.
  • HUBSPOT  |  TUESDAY, MAY 18, 2010
    [Generation] Release Your Inner Batman! "Just HubSpot It" [Episode 1]
    Inbound Lead Generation Kit Learn how to generate more inbound leads using SEO, blogging, and social media. Using inbound marketing is fun, beneficial and gives marketers the opportunity to explore their inner creativity. For example, why not pretend to be Batman? Our new series "Just HubSpot It"! HubSpot Trivia!: Our L.A.
  • HUBSPOT  |  FRIDAY, OCTOBER 26, 2012
    [Generation] Why You (Yes, You) Need to Create More Landing Pages
    But are you creating enough of them to really scale your lead generation efforts? As you can see, it's hard to deny there's a pretty strong correlation between the number of landing pages you have on your website and lead generation. You generate more leads. "Who, me? More landing pages , you say? BUT WHERE ALL THE LEADS AT?!
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, JANUARY 27, 2010
    [Generation] Four Reasons for an Information Concierge
    Priority: We all know that the first page of results on Google, and only the first few results there, are what generates nearly all the clicks. There is a role in modern sales and marketing that is just starting to form. call it the “Information Concierge” , but I suspect a similar role is called many things in many different organizations.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 13, 2012
    [Generation] Do the Math to Calculate the ROI of Business Blogs
    In a 2011 HubSpot ROI Study , 69% of businesses surveyed said that blogging attributed to their lead generation success.  This approach has proven extremely important for mid-to-small businesses for website traffic and lead generation.  You can always take it down,” according to Kardon.  No matter what, the very first piece of.
  • VIRALLY BLOG  |  FRIDAY, DECEMBER 12, 2014
    [Generation] Why you should write an ebook
    'An ebook is an amazing way to generate new leads for your business. Its a free download that educates and inspires your prospects. Prospects today are researching products, services and people more than ever before, and by publishing some useful and helpful content in a short and convenient PDF is a great way to start a digital relationship.
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 21, 2014
    [Generation] Time to Bring Down the Curtain on Green Theatre
    As an aside, folks, if your job is to come up with steaming piles like this, The Corporate B t Generator is a great site to help you crank out the methane. The generation currently playing Candy Crush in the procurement department is, however, the one that actually seems to give a s**t and also the lucky cohort stuck with cleaning it all up.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 5, 2010
    [Generation] Multiply your blog’s benefit by integrating social media
    In a recent posting on this blog, we talked about the positive benefits of B2B business blogging on your website’s traffic and search-engine rank …benefits chiefly due to greatly increasing your site’s total size (because of the frequent addition of relevant content) and improving your site’s chances of generating quality inbound links.
  • BLOG MY CALLS  |  THURSDAY, JANUARY 15, 2015
    [Generation] Getting Graphic with Call Tracking
    It tells marketers which keywords, ads and campaigns are generating phone calls. This is extremely useful because it simplifies the process of optimizing your marketing spend and strategy to reach your target audience and generate more leads. 'Have you taken the opportunity to eyeball some of our infographics? They are pretty glorious.
  • SALES PROSPECTING PERSPECTIVES  |  SUNDAY, JUNE 24, 2012
    [Generation] Sales Prospecting Perspectives Weekly Recap, June 18, 2012
    In her post Corporate Culture: To Facebook or Not To Facebook Liz discusses the value of using Facebook as an avenue to promote your corporate culture, have some fun, and still generate inbound leads for your marketing department. hope you enjoy last week’s recap and get a chance to share anything you liked. Monday, June 18, 2012.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2011
    [Generation] Savvy Speaks: How Do You Measure Up?
    For instance, do you want to generate brand awareness? Maybe you are trying to generate leads? The saying goes: "If you can't measure you can't manage." " This week, we'd like to share some of the ways we measure the impact of the work we do. Michele. Measure results against a defined objective. Wendy. Jamie.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 16, 2011
    [Generation] Savvy Speaks - Setting Marketing Goals
    How many leads do we need to generate to reach that number of prospects? In addition to being able to tie marketing's contribution to revenues generated -- an increasingly important capability -- you'll be able to better fine-tune your activities and efforts going forward. But there are a lot of ways to slice that pie! Michele.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Generation] The 2013 Social Business Marketing Manifesto
    new generation of social content marketers are rising up and responding by transforming their organizations to more closely match what can only be described as a publishing model. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing. The stakes are high and the timing is urgent.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 22, 2011
    [Generation] Sales and Marketing Database Management – Think Taylor Swift, not Christina Aguilera
    As competition continues to heat up in various markets, more companies are relying on demand-generation engines to drive their pipeline performance. In order to build a demand-generation process that runs efficiently and powerfully, a clean and accurate database is becoming fundamental for success. The Impact of Dirty Data.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 11, 2011
    [Generation] The Role of Marketing in B2B – What Should It Be?
    This means marketing is more than the typical B2B Marketing setup covering field sales enablement, demand generation and awareness through outbound marketing messages and campaigns. The classic B2B company is often sales-driven or product-driven. In those firms, marketing exists to feed the sale’s beast. “Why?&# you ask. Strateg
  • HUBSPOT  |  WEDNESDAY, OCTOBER 13, 2010
    [Generation] 4 Ways Social Media Helped Gap’s Logo Disaster
    Generated Buzz. With Christmas just around the corner, the buzz generated over their new logo could boost their holiday sales. Last week Gap used Facebook to announce their plans for a new logo and was hit with mass amounts of negative feedback. Here’s 4 reasons social media and their logo blunder may have helped Gap.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2011
    [Generation] 12 Awesome Tweets to Inspire Marketing Transformation
    Last week's Marketing Transformation Week program generated dozens of eye-opening stats , hundreds of helpful how-to's , and thousands of valuable insights on how businesses are abandoning costly, outdated traditional marketing tactics in favor of higher-yield, easier-to-track inbound marketing tactics like blogging and search engine optimization.
  • HUBSPOT  |  MONDAY, JANUARY 10, 2011
    [Generation] 12 Email Marketing Mistakes To Avoid [New Report]
    While I was working at MarketingSherpa, we published MarketingSherpa’s Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes as a lead generation offer for the 2008 Email Marketing Summit. Learn How to Avoid Common Email Marketing Mistakes and Generate More Leads for Your Business. That’s a big mistake.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [Generation] The Future of Marketing: Is The Science of Marketing Taking Over?
    Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business. Marcus, tell us a little bit about yourself.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Generation] Hey Technology Sellers: Here's something just for you!
     In fact, by 2015 some 50% of Global 1000 enterprises are expected to use cloud computing for their top 10 revenue-generating processes, according to Gartner, Inc.   Recognize, however, that few projects both generate revenue and reduce costs. Here are a few takeaways from this new ebook that I think youll find valuable.
  • ONPATH  |  TUESDAY, DECEMBER 14, 2010
    [Generation] I am not 140 Characters: A collection of Tweets never Twitted about on Twitter
    Time to start mining info on B2B , call centers , lead generation , training. Article by Cale Helmer (Business Development Trainer - OnPath). Connect with him on LinkedIn and Twitter @Bluecontra1. At some point in time this year, a colleague asked me if I was on Twitter. “It’s an utter waste of time. ” There! Right? Month 1.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Generation] It’s not your house to pwn so remember your place
    'No matter how worthy your message, no matter how personally passionate or invested you are in what you’re promoting — even if it’s your product, book, service, or religion — you must always be acutely aware that you’re a guest. It doesn’t matter. And, you’re right, I did link both their books and their names!
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 27, 2013
    [Generation] The Best Marketing Speakers
    'Author: DJ Waldow It’s amazing how a simple “complete this sentence” Facebook post can generate so much engagement. On Wednesday, I shared the following: In less than 24 hours, the post had nearly 200 comments (okay, 185 to be exact). To put that number in perspective, my normal Facebook posts range from 0 to “a handful” of comments. Ready.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 13, 2013
    [Generation] What An Advocate-Centric Marketing Organization Looks Like
    Building positive word of mouth advocacy is a strategic imperative aimed squarely at top-line revenue growth through demand generation and pipeline acceleration efforts — not a “nice to have” marketing tactic. At most B2B companies, the marketing teams just keep growing and growing. See you there.) Executive sponsorship from the CMO.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 20, 2013
    [Generation] Applying the Scientific Method to Proving Social Media Results
    The campaigns generated more than 100 million impressions and 10,000 mentions 2. 'There’s no way around it - there’s a problem with measuring our social media efforts. How useful is the fact that our engagement indicators have shown a 300% growth but nobody seems to be filling in the form on our landing page?
  • DIGITAL VOICES  |  TUESDAY, JULY 23, 2013
    [Generation] Excellent Customer Engagement is both a Science and an Art
    using simple web traffic analytics to help you identify and validate marketing-generated personas, and beginning to create specific content based on those personas - regional content might be a good example here.). 'When it comes to customer engagement, when you reach out is as important as how , where and why you reach out.
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