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  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 7, 2014
    [Generation] The Friday Marketing RANT: Hey Dumb Marketer.USE YOUR DATA!
    They assumed it would generate phone calls. They assumed it would generate revenue and business. The campaigns had failed to generate many phone calls, or many form fill-outs. If you conduct an email campaign and generate a couple hundred leads, it would be foolish to label the campaign a failure after only a few weeks.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [Generation] The Future of Marketing: Is The Science of Marketing Taking Over?
    Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business. What influenced you? Image source. Strategy
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 2, 2015
    [Generation] Measuring the Impact of Your Email Nurture Campaigns
    Marketing that focuses on demand generation may create a high number of new leads, but that doesn’t necessarily mean they will convert into customers. Implementing email nurture campaigns can do amazing things for the amount of opportunities your marketing creates and the revenue they generate. Email Performance Metrics. Call Trackin
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 3, 2011
    [Generation] How to Do Great Marketing with (Almost) Zero Money
    Jeff is the president of Find New Customers , a demand generation consulting company with the theme “Lead Generation Made Simple” and the goal to transform the world of B2B marketing. Jeff is also known in the B2B demand generation world for his blog The Fearless Competitor. Or watch this Slideshare: _. The best news? Marketin
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Generation] A Marketer's Guide to Tracking Online Campaigns
    If you're running a PPC campaign, sending an email, or putting an advertisement on another website, tracking URLs are essential for calculating the number of visits, leads and customers you've generated from your hard work. Free Download: Online Lead Generation Kit. The Basics. Landing Page URL: [link]. Here's the important part.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 5, 2011
    [Generation] [Chart] Marketing Automation Means More Marketing Jobs
    by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. The results? Basic automation can increase the volume of qualified leads per marketer by 6 times.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 2, 2011
    [Generation] Survey: More Than Half of Marketers Responsible for Revenue Goals
    For instance, the number of leads generated is the most cited metric for measuring marketing performance among respondents at 88%. by Jesse Noyes | Tweet this Calls for a revenue revolution in the marketing world appear to be gaining ground, according to new survey conducted by DemandGen Report and Eloqua. Share email. Facebook. LinkedIn.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 21, 2010
    [Generation] 10 Examples of Amazing Viral Marketing Videos
    Use online video to generate traffic and leads! 93 million. This number is the combined total of views for the 10 videos listed in the post below. That is nearly the number of people who watch the Super Bowl! Take a look at each of these videos. They are all very different and invoke different emotions in order to capture attention.
  • CMO ESSENTIALS  |  MONDAY, FEBRUARY 9, 2015
    [Generation] Sales Should Seek Help… and Bring Marketing Along with Them!
    Business intelligence research shows, for example, that organizations with real-time analytics generate 50% more closed business from marketing-generated leads or prospects than organizations without such analytics. year-over-year increase in team attainment of quota (more than 4-times the growth of their peers). CMO Insights Trendin
  • SAZBEAN  |  FRIDAY, MARCH 4, 2011
    [Generation] 9 Ways Social Media Marketing Can Help Sales
    While generating awareness is certainly marketing’s first job, the social web makes this easier because it’s easier for people outside of the company to talk about you to each other. Generate Leads – One of the most difficult parts of the sales process is generating leads for new business. What did I miss?
  • SNAPAPP  |  MONDAY, DECEMBER 1, 2014
    [Generation] 6 Ways to Go Interactive Without Spending $2.5 Million
    If a visitor filled out the lead generation form at the end of the game, their data mapped into Unitrends’ Eloqua system — and were flagged for sales if their answers qualified them for follow-up. In the first two months, the calculator generated almost 300 new leads – each of which were that much more qualified for sales. 6. Add
  • BIZNOLOGY  |  MONDAY, MARCH 10, 2014
    [Generation] Mobile is dead: start thinking mobility now…
    Big Data and IoT generate all the data necessary to have even smarter recommendation engines. (Photo credit: Irita Kirsbluma). People spend their days using different screens all the time. Television might not be the queen anymore, but what happens on the web is well-connected with things served or broadcast on the big screen.
  • HINGE MARKETING  |  MONDAY, AUGUST 19, 2013
    [Generation] Social Media Marketing Guide for Professional Services
    The next generation of top talent is very much engaged as well. From researching new markets to lead generation and brand building, the range of uses is formidable. Hinge is releasing a comprehensive new guide to social media for professional services firms. Here’s why it’s important to your success. Implement the Strategy.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Generation] The Missing Ingredient in Measuring Trade Show ROI: Tracking Post-Show Phone Calls
    If a trade show generates quality leads that become revenue, that data is a better argument for renewing your sponsorship than “Well, we did it last year.” Conversely, if a show generates few leads and no revenue, that data is an effective defense against blindly renewing your sponsorship year after year. How do you know?
  • BIZNOLOGY  |  THURSDAY, APRIL 2, 2015
    [Generation] Where is B2B data-driven marketing headed?
    Real-time marketing is about using data analytics to mine the flood of live data generated by all this activity, in combination with other direct sales, product and brand interactions.”. 3. Data drives B2B marketing today, and it’s a fast-evolving arena.  Here are some of their predictions. 1. The rise of the marketing technologist.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, JUNE 7, 2013
    [Generation] Build a Highly Targeted Prospect List Using LinkedIn
    business development and lead generation practices, enabling a future flow of opportunities. Stuart Armstrong faced a big challenge. He needed to get his company into as many decisions as humanly possible -- and he was starting from scratch. Below you''ll read how he used LinkedIn to jumpstart his prospecting initiative.
  • INBLURBS  |  FRIDAY, NOVEMBER 16, 2012
    [Generation] RECRUITERS, JOB SEEKERS + VIDEO COMMUNICATIONS
    RECRUITERS showcasing using Video Email/Vmail : Recruiters can generate personally or pre-recorded Video Emails/VMaiils on : · Different facets / specialities of their business. Times are tough globally, so Recruiters need to up their game in terms of the marketing tools they use to attract quality Job Seeking candidates via the Internet.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 5, 2014
    [Generation] Memory, Information Overload, and 3 Ways Marketers Can Maximize Content
    IBM estimated in 2012 that every two days we create as much data as was generated in all of human history up to 2003. At 73 years old he’s not moving as fast as he used to, but his mind is sharp and he has an almost limitless supply of dad jokes (if he really likes you he’ll even tell you a slightly dirty one). Check out our Engagement Guide.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, FEBRUARY 15, 2012
    [Generation] Never Tell Your Client What They Need Before They Tell It To You
    The owner told us about his proud third generation German family heritage and the copper tanks the beer was brewed in. I was thinking to myself, "Who cares! In today's "never" article, Charles H. went on a sales call with a senior partner to a regional beer company in an old, rust belt manufacturing town. This is a marketing problem!".
  • WRITTENT  |  TUESDAY, JUNE 4, 2013
    [Generation] 17 Ways to Succeed in Viral Content Marketing
    Inspired by the awesome infographic designed by Voltier Digital (see image below), we’ve curated 17 fresh ideas to help you generate more exposure than ever before. While the image created a stir, the maneuver generated a great deal of positive press for the brand, and a year later, we’re still talking about the campaign. 3. SEOmoz.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 12, 2013
    [Generation] Move From Branded Content To A Content Brand
    In fact, I heard earlier this year that Red Bull will generate more income from its entertainment properties this year than from selling energy drinks! Our most recent  Future of Marketing  interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. How is it changing?
  • HUBSPOT  |  FRIDAY, MAY 9, 2014
    [Generation] The 6 Hallmarks of a High-Functioning "SMarketing" Relationship
    ” Sales team: “You aren’t generating enough quality leads!” Download this free template to help you get started! 3) Determine what''s generating leads and customers. But, we also know that not every topic will totally resonate, or get as much traction as expected to generate those quality leads.
  • SYNECORE  |  SATURDAY, DECEMBER 8, 2012
    [Generation] The Best Branded Content of the Week: December 8, 2012
    It’s a tricky generation that uses all sorts of crazy lingo, but MTV helps to close the gap between generations by compiling a bunch of useful information in one single place. Recently, I have been thinking a great deal about the ways that brands use various means of technology to create branded content. See the result below.).
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 9, 2012
    [Generation] Will Content Marketing Destroy Social Media?
    And any level of understanding of the media landscape will show you that there is a battle for customer attention taking place as consumer generated content is over-taking journalism at a rapid rate. mean “Whoa!”…The ”…The power of content marketing! Where is the line between editorial and advertising? Want more? 
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 28, 2015
    [Generation] Positioning: Have You Found Your Focus?
    ” The opportunities in our niche seem limitless, in fact more than half of our business is generated by relationships with brands located outside of our hometown. By Rachel Kerstetter, PR Engineer, Sonnhalter. Last fall, Sonnhalter was recognized by HubSpot as an agency that “gets” positioning and has found its focus.
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2012
    [Generation] Everything Marketers Need to Measure and Prove Content ROI
    After all, if you're using an ebook to generate leads , landing page submissions, not page views, should be your top priority metric. Possible Goals: An ebook or a whitepaper is a long-form piece of content, usually offered as more premium content used in lead generation or lead nurturing. What Does Content 'Success' Mean?
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Generation] 17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice
    For instance, you can share company photos, favorite infographics, user generated pins, and even lead-generation content. Read our how-to guide for generating leads with Pinterest. 5) The best way to quickly increase email performance is to buy lists. All of us are trying to get better at our jobs. You need to be on there!
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Generation] Understanding productivity in the Information Age - MIT Sloan Newsroom
    Workers who are “information hubs” complete more projects in a given period of time and thus generate more revenue for their firm. In this study, encountering just 10 novel words more than the average worker was associated with $700 more in revenue generated per employee. Academic Programs. Faculty & Research. Alumni.
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Generation] Is Content Marketing Still Worth It?
    A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. HubSpot is a good example of such a company that offers content marketing technology. Your total addressable market is 62 companies.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 15, 2015
    [Generation] Social Engagement Stories From SXSW
    In just one day at SXSW, the conference generated 94,552 mentions across the web. Austin is buzzing with the thrill of SXSW this week. To say this is a popular conference is an understatement. People from all kinds of industries are here, from B2B marketing, to sports education, to non-profit and kick-starters, to film and music. No Really.
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Generation] 12 Things You Should Be Using Your Blog For (Besides Blogging)
    And in tip #4, we did some A/B testing on our calls-to-action to figure out which design generates the most leads. Promote new lead generation offers on your blog, and send those that perform well to your email list. So you want your business blog to perform better. What do you do? Blog harder? Probably that Facebook rep, right?
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Generation] 12 Important Places You're Forgetting to Add Calls-to-Action
    Do your landing page offers generate a high conversion rate but few actual leads? And if you're not generating any traffic to your offer in the first place, this will greatly impede its ability to generate leads , since there won't be any visitors to convert in the first place! it's a content promotion problem.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 25, 2013
    [Generation] Social Media in 2013: Great, Another Year Of This Crap!
    Or that all you have to do is flood enough groups with your self-promotional crap to generate new business? Forgive me for a few paragraphs as I feel the need to get a few things off my chest in regards to Social Media. understand the benefits of using Social Media for business and I understand some of the flaws.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 23, 2014
    [Generation] 3 Important Sales Trends & Predictions for 2015
    Another example is the next generation of CRMs, -- like RelateIQ , Pipeliner CRM , and the new HubSpot CRM -- that proactively surface data in ways that enhance reps’ understanding of specific prospects. Here are three trends I see in the sales world, paired with predictions on where those trends will take us. This situation can’t sustain.
  • BLOG MY CALLS  |  TUESDAY, APRIL 22, 2014
    [Generation] Break Yourself of 4 Misguided Marketing Habits
    This is the simplest way to get Google''s attention and start generating a massive increase in organic traffic to your blog. Start generating leads via social media. Instead of focusing on posting content on your social media pages, focus on generating leads. We all have habits we''d like to break. Maybe you smoke. That''s it.
  • VOLACCI  |  WEDNESDAY, JULY 10, 2013
    [Generation] Reduce, Reuse, Repurpose Content
    You’ve just generated very valuable content. When you create an original piece of content for your business or website, you are generating value for yourself by asserting your expertise in the field. You’re also generating value for your customers by offering them useful, timely information, and building their trust in you.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 20, 2014
    [Generation] Optimize the Sales Funnel with Lead Scoring
    Sales leaders like it when marketing incorporates lead scoring into the company’s lead generation programs. Lead scoring is the process of assigning a value to the leads your sales and marketing efforts have generated. Leads are not all created equally – some are likely to purchase much sooner than others. Or to become sales ready.
  • BIZNOLOGY  |  FRIDAY, MARCH 14, 2014
    [Generation] New, undeniable evidence supporting emotional branding and advertising
    This has generated enormous publicity for Samsung, which has just announced they are giving a dollar for each tweet to charity, an initiative that will surely appeal to younger Millennials who are particularly influenced by such positive emotions and “do good” contributions.  (Photo credit: Chris Abraham). Hats off to P&G. 
  • VISIONEDGE  |  TUESDAY, JANUARY 7, 2014
    [Generation] Translate Data into Business Value with These Four Tips
    In today’s hyper-competitive business environment, where an enormous amount of new data is being generated every day, more and more companies are trying to increase the usability of this data. It is important to remember that whether structured or unstructured, data is at the bottom on the pyramid. Prepare to act.
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Generation] LinkedIn Releases New Trend Data About Women in Sales [Infographic]
    wanted to be evaluated based on my value and the outcomes I generated. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Industry matters, too -- healthcare and pharma have the highest percentage of women across all functions, while technology and hardware show the lowest.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 23, 2013
    [Generation] I’m Your Customer. You Think You Understand Me, but You Don’t!
    Jeff Ogden, President of the sales lead generation company Find New Customers is an award-winning BtoB marketing expert who is also trained in Buyer Personas. Do your customers believe you truly understand them? Real Buyer Personas are needed. They all miss the point. They think they know their buyers, but they don’t. Neither do apps.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 6, 2011
    [Generation] How to Turbo-Charge Your Sales (by Mike Schultz of RAIN Selling)
    Problem is, when it comes time to launch, you’re just not generating the business you thought you would. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. 76% of leaders at small and medium-sized businesses cited sales growth as their greatest challenge in 2011. Mike Schultz.
  • NUSPARK  |  FRIDAY, NOVEMBER 4, 2011
    [Generation] Permission Marketing Drives White Paper Relevance
    Generate qualified sales leads. As terrifying as it may be for many sales and marketing executives to admit, today’s buyers have more control over the sales process than ever before. The Internet has dramatically transformed buyer behavior. Your prospects have access to vast amounts of content, and they want it on their terms.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 22, 2013
    [Generation] Are You Optimizing Your Landing Pages?
    See which one generates more. Test a gated vs. ungated model to see which one generates more interest. Hopefully we all are using landing pages to both identify and segment new business leads. But are we just dumping content or are we using creative ways to cross sell, up sell to convert leads into sales? You can download it here.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 17, 2016
    [Generation] 10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy
    Generating links from high-quality publications will help your reputation with your customer base and search engines, killing two birds with one stone. 8. I wrote a post six months ago highlighting ten marketing trends that should influence your content strategy. Data Management. Source ). Just 27 percent of “Market Followers” said the same.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 29, 2014
    [Generation] 5 Tips for Inside Sales Reps When on the Phone with New Prospects
    Lastly, take notes, as they will come in handy when documenting calls and generating lead write-ups. 5. Sales Prospecting Perspectives is pleased to bring you a post from Gillian Sontz , Business Development Representative at AG Salesworks. In B2B inside sales, you will often have to call lists, both warm and cold. Have a plan of action.
  • KEO MARKETING  |  THURSDAY, JULY 30, 2015
    [Generation] KEO Marketing Ranks in Top 25 of Phoenix Business Journal’s Interactive Marketing Firms List
    Business-to-business lead generation and marketing agency adds 2015 ranking to long list of recent awards and recognitions.  . PHOENIX, Ariz., July 29, 2015 – Business-to-business (B2B) marketing agency KEO Marketing Inc. earned the number 23 rd spot on the Phoenix Business Journal’s annual list of “ Top 25 Interactive Marketing Firms.”
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Generation] A Social Media Measurement Dashboard; One Approach
    Regarding the value, if you’re a lead generation site, and you set up  conversion goals, you have the option to enter a value of the conversion.  It becomes a weighting system. Related Posts: NuSpark Measure Stop the Insanity; A View on Social Media ROI for Lead Generation Video Marketing. A re your social media efforts working? 
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Generation] The 2013 Social Business Marketing Manifesto
    Will Content Strategy Save Marketing? A new generation of social content marketers are rising up and responding by transforming their organizations to more closely match what can only be described as a publishing model. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Generation] Why The Nitty Gritty Posting Mechanisms of Facebook Matter
    She previously led social media and content lead generation strategies for the company. AG Salesworks is pleased to bring you a guest post from Anum Hussain , Inbound Marketing Manager for HubSpot. When I see a post on Facebook with an incredibly long, UTM riddled link. cringe. It only takes an extra minute to turn that into a shortened bit.ly
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Generation] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    It will demand a rethinking of what services resellers offer and even how they generate business. The second parallel is how the marketing agency community has had to grow beyond its traditional channels of generating business: referrals, events, and cold calling. This post originally appeared on the Insiders section of Inbound Hub.
  • THE FORWARD OBSERVER  |  FRIDAY, OCTOBER 4, 2013
    [Generation] Why B2B Email Marketing Is Sexy (And It Knows It)
    Lead Generation – Not all email addresses are created equal. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who overlook the power and cost effectiveness of email marketing in favor of "sexier" tactics do so at their own peril. Poor email marketing. Like the late Rodney Dangerfield , it sometimes gets no respect.
  • SALESFUSION  |  MONDAY, MARCH 17, 2014
    [Generation] Content Marketing Channels
    The post Content Marketing Channels appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • MI6 MARKETING AGENCY  |  SUNDAY, JANUARY 8, 2012
    [Generation] Fave Five Posts, Week of Jan 2
    Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. In 2012 we will focus on: technology trends, community and network development & B2B marketing. Our Favourite Posts for Week of Jan 2, 2012.
  • SAZBEAN  |  THURSDAY, NOVEMBER 24, 2011
    [Generation] 11 Safeguards to Prevent Business Blogging Embarrassment
    This boosts your credibility, moves people through your site, bolsters lead generation, and creates potential for inbound links in the future as you establish yourself as a link sharer, not a link hoarder. You just wrote an awesome blog post. It’s well researched, it will help your audience, and the tone is spot on. News & Notes
  • SAZBEAN  |  MONDAY, JULY 4, 2011
    [Generation] Does privacy exist in a world of social networks and sharing?
    We are the connected generation. Thanks to our ever-present mobile devices we are always ‘on’ and connected. We broadcast these moments out to the rest of the world. We let others share in our passions and see the details of our daily lives. But is privacy really the issue? – Does privacy exist in a world of social networks and sharing?
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Generation] Ifbyphone and Act-On Join Forces to Combine Call Tracking With Marketing Automation
    Marketing automation provides marketers with the ability to generate and manage their online leads in a revolutionary way, allowing for optimization of ROI, shorter sales cycles, and increased revenue growth. Act-On has taken the concept of marketing automation and perfected it for small and mid-sized businesses. Interested in learning more?
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Generation] 3 Ways to Achieve Marketing Revenue and Demonstrate ROI (with Russ Man, Nintex CMO)
    Finding the unique metric that matters for your organization, rallying the team around consistent observance of that metric and then using automation to scale up into a revenue generating machine are the three keys to successfully using analytics for marketing. Marketing Technology Podcasts
  • VERTICAL RESPONSE  |  MONDAY, APRIL 7, 2014
    [Generation] Is Affiliate Marketing Right for Your Business?
    For example, if there are specific books you typically recommend to your customers or clients, you can become an Amazon affiliate and receive a small percentage of the profits generated from book sales off of your website. To increase participation, simply increase the percentage of profits they receive for sales generated from their site.
  • VOICE-BASED MARKETING  |  THURSDAY, NOVEMBER 7, 2013
    [Generation] Ifbyphone Offers Special Promotion in Honor of Twitter IPO
    Not only are potential customers able to connect with us instantly, but we are able to track these interactions down to the penny: the trackable phone numbers enable us to tell exactly which tweets are generating calls so we can do more of what works. We’ve blogged about Twitter before.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Generation] 3 Tips for Selecting Blog Topics
    Related Stories Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms New Research Study: How Professional Services Buyers Check You Out How Northwood Construction Became a Local Hero Deciding what topics and issues to include in your blog can be a challenge. On Twitter or LinkedIn?
  • CMO ESSENTIALS  |  MONDAY, FEBRUARY 22, 2016
    [Generation] Retailers: Do You Have a Unified View of Your Omni-Channel Data?
    Research conducted by Aberdeen’s Omer Minkara uncovered something interesting : While retailers, on average, use four channels to interact with customers, a full 60% of retailers lack a unified way of viewing the data generated through those interactions. Indeed, companies who get this right are more successful.
  • SAZBEAN  |  MONDAY, FEBRUARY 20, 2012
    [Generation] The Ins and Outs of Marketing Automation Software
    Today, software solutions offer a variety of features, ranging from lead generation, email marketing, and data analytics. Lead Generation:  ?Lead Lead generation is a marketing process used to drive consumer interest to a website and convert interest into leads. However, it may be difficult to understand which system to choose.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 21, 2014
    [Generation] Partner Hiring and Training
    How long does the vendor estimate it will take you to begin to generate consistent revenue? Just as the vendor onboarding plan is important; creating an employee onboarding process is the first step to decreasing the time to revenue or productivity generation. Partner Hiring and Training Lessons from Sage Summit. By Ken Thoreson.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 7, 2014
    [Generation] 50+ Expert Resources for Internet Marketers
    Whether you’re heavily involved in the world of SEO – or maybe it’s lead generation that is more your thing?  – whatever your focus or status, the resources below are sure to help you stay up-to-date with the latest trends in the industry. Lead generation articles and content from LeadLizard.com. B2B Marketing
  • MARKETRI  |  THURSDAY, JANUARY 17, 2013
    [Generation] 3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services
    The king of visual social media, Pinterest has emerged as one of the most powerful lead generation tools on the web and is possibly the most effective way to share photos with a large audience. Are you ready to start generating new clients based on the quality of your previous work? Visual Social Media. Books and Case Studies.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 12, 2013
    [Generation] Managing A Sales Manager
    The Sales Manager will mark each area RED , YELLOW or GREEN based upon their perception of the situation.  In the future, as additional information is created and reviewed, these rankings will be compared to standards to generate the color dashboard perspective. Managing a Sales Manager  . Acumen Management Group  . Sales Metrics.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 27, 2012
    [Generation] Relationship Selling: Not Dead Only Different
    Just because we have different ways of building our relationships certainly doesn’t mean the concept has no more value, it is still alive and well, only different than a generation ago Over the last couple months I have read four or five posts discussing relationship selling and the fact that it is dead.
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 19, 2012
    [Generation] A Checklist for 2012 Content Marketing Plans
    Which posts generated the most comments? 2012 Content Marketing – how did we get here so fast?  I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. What about you? Happy writing!
  • VIEWPOINT  |  TUESDAY, OCTOBER 30, 2012
    [Generation] Successful Content Marketing Plans Do 1 Thing Really Well
    Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing? I’ve been using LinkedIn and blogging to generate B2B leads and sales very effectively lately. Today's guest blogger is Jeff Molander. In fact, most content marketing plans fail because they're invested in popular wisdom that is fatally flawed.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Generation] 7 Reasons Most Enterprise Websites Fall Short
    How to Use Facebook for Mobile Marketing. 6) Bad at Generating Leads and Demand. website that isn''t generating leads or demand isn''t doing its job. More importantly, ShoreTel Sky provides a lot of valuable marketing offers that help to generate even more leads that they can then nurture to become sales qualified. What gives?
  • CONVERSIONATION  |  TUESDAY, SEPTEMBER 14, 2010
    [Generation] Content marketing: creating relevant and efficient customer cases
    Improve SEO, credibility, trust, social media mentions, lead generation and word-of-mouth with your customer’s stories While planning to purchase a certain product or service, people have always sought the advice from other people they trust or know. This is one of the reasons why companies. Click title to read more
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, DECEMBER 20, 2012
    [Generation] Inside Sales: Questions That Lead To Meaningful Answers
    But Shane points out one thing that I work with my team on and that I believe to be critical in generating a qualified opportunity. As I was driving into work I began to think about the upcoming day and what I had on my schedule. All of these interactions include having a conversation. What will happen if you don’t address “abc” pain or need?
  • SALESFUSION  |  TUESDAY, JANUARY 28, 2014
    [Generation] Marketing Automation “Gotchas”
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Marketing Automation “Gotchas” appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Generation] 6 Vital Features to Look for in Marketing Automation Software this Year
    Investing in a confusing platform is a waste of time, money, and resources that could be better spent generating quality leads. 5. When it comes to lead generation and tracking, marketers who ignore social media or mobile technology are essentially shooting themselves in the foot. Marketers have to adapt to these changes.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 10, 2014
    [Generation] 5 Ways to Increase Revenue and Engagement with Mobile Apps
    Pro tip: Test out several different versions of push message copy to see which one generates the most purchases. Encourage your customers to share on social – this is a great way to transform your customers into brand advocates, and to generate network effect organic user growth. Build Trust to Onboard Effectively. Key Takeaways.
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Generation] Determining Client Lead Value
    Retail / E-commerce Sales & Marketing Alignment lead generation lead values In order for an agency/client relationship to be successful, there is one thing that both sides must be aware of and thinking about at all times: The value of a lead. What is a lead worth? Step 1 – Define a “Lead”. This action could be different things.
  • B2B MARKETING ONLINE  |  TUESDAY, JANUARY 4, 2011
    [Generation] Avoiding the final hangup for telemarketing
    Demand generation Editor's Note Telesales Direct Marketing Direct Marketing Association TelemarketingChange. Transformation. Innovation. Telemarketing is an excellent example of this. Not only is it very important: it’s also under very serious threat. There are now estimated to be almost two million numbers registered over the past six years.
  • B2B MARKETING ONLINE  |  FRIDAY, DECEMBER 17, 2010
    [Generation] How can we move from nurturing leads to nurturing companies?
    Demand generation The Market B2B leads marketing nurturing salesMy own experience is that companies, particularly large enterprises, have adopted a more considered buying approach, involving a matrix of decision making contacts that transcend various departments, often with differing needs. But here’s the big change I’m seeing.we
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 6, 2010
    [Generation] Nuggets of Marketing Wisdom from MarketingSherpa’s B2B Summit
    Tags: Demand Generation Modern B2B Marketing B2B Summit Conversion Optimization Email Nurturing MarketingSherpa Social Media
  • WONDERING OUT LOUD  |  MONDAY, SEPTEMBER 14, 2009
    [Generation] Train your people to use the phone
    Tags: Communications Marketing Public Relations Lead Generation Steve Kloyda Telemasters Voicemail
  • BIZNOLOGY  |  TUESDAY, JUNE 25, 2013
    [Generation] Are you a social media marketing trapper?
    Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite. Punji trapping pit? Steel jaw legholds?
  • BIZNOLOGY  |  MONDAY, DECEMBER 17, 2012
    [Generation] 6 case studies show Big Data is helping decision making
    This enhanced Hertz’s performance, and increased customer satisfaction…all by parsing the volumes of data being generated from multiple sources. Photo credit: Kevin Krejci. It’s a catchy term that’s easy to say and implies major transformation. In less than a decade, Big Data is a multi-billion-dollar industry. The problem?
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, MARCH 31, 2011
    [Generation] Is Blogging Really Marketing ?
    Don’t worry if the generation of content is not for you, companies like eb2bleads can help you build a strategy, access technology and generate content that creates leads and sales. If you’re still wondering if blogging is a worthwhile strategy for your business then take a look a this video.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2011
    [Generation] 69% of Businesses Attribute Blogging to Increased Leads [Data]
    The 2011 HubSpot ROI Study , conducted by two MBA students from MIT and Babson, found that 69% of businesses surveyed attributed their lead generation success to blogging. If done right, blogging will also help you dramatically improve your search engine optimization , which also proves to be a key lead generating factor for businesses.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 21, 2013
    [Generation] Search: Moving Beyond Your Website in 2013
    After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. On top of that, the more information someone can find out about you ahead of time, the better chance you have of generating qualified traffic and leads. It makes sense. About Us. Directories.
  • HUBSPOT  |  FRIDAY, JANUARY 17, 2014
    [Generation] 10 Ways to Segment Your Donors to Improve Fundraising Effectiveness
    Channeling a donor’s passion toward a particular interest area can keep the donor focused and engaged. 5) Generation Demographic. What generation demographic does this donor fall into? There is a wealth of information online about generational giving trends. Personalization a Big Key in Gaining Donor Support. Nobody?
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Generation] How to Find Opportunity in a Paid Search Strategy
    Provide value, support that value with paid search, and get in the fast lane towards lead generation! While SEO techniques are highly useful for organic searches , which in turn can drive a large amount of traffic to your site, the opportunities with paid search can be optimized to allow you to micro-target prospects and consumers. Takeaway.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Generation] Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
    In the end, Topic Data’s usefulness as a marketing tool lies in its ability to generate trend data on the many discrete consumer segments that together make up Facebook’s massive user base. Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. billion, by 2015. But why is this?
  • SYNECORE  |  SATURDAY, APRIL 27, 2013
    [Generation] The Best Branded Content of the Week: April 27, 2013
    The contest adds value for the consumer, and also for the brand, at least to the extent the promotion creates consumer-generated content and conversation on social media. The line between traditional advertising and content marketing has definitely become more difficult to distinguish. Or is it something more? Coca-Cola – The Ahh Effect.
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Generation] 34 Compelling Content Marketing Stats and Facts
    Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Only about half of marketers try to connect content to sales.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 18, 2014
    [Generation] 3 Ways B2B Companies Can Maximize Existing Content for SEO
    Newsjacking allows marketers to leverage breaking news content to drive traffic, earn links, and generate engagement. Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. Video Content. These videos had some incredible value, but users were hardly enticed to click on them.
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Generation] Four Digital Marketing Mistakes You Should Never Make
    But with the availability of simple tools like custom short-link generators, it is now possible to know exactly which content is performing best. Digital marketing is a rapidly evolving frontier for brands and agencies alike, with new technologies and platforms constantly changing our ideas about what it means to run a successful campaign.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 10, 2012
    [Generation] Content Marketing: Key to Thought Leadership and Leads
    What type of content is best for generating leads. Co ntent is King for more than one reason. One of the reasons we want to put out good-quality content is to become the thought leader in our market segment. Online content is the fuel for new leads in the B2B arena. Highlights include: Why content marketing is essential to B2B leads.
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 17, 2012
    [Generation] Savvy Toolkit - Getting Trendy with It
    Early January can be a frustrating time waiting for the corporate gurus to decide what the 2012 priorities are and what we will spend our time on this year. I too have been interested in a number of "trends" blog posts recently. Silverpop produced a list of their Top 5 Most Popular slideshares of 2011. How is that for a trendy mind shift.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, DECEMBER 2, 2011
    [Generation] Email Marketing Awards Winner Proves, with Millions of New Subscribers, that It Pays to Share
    We are generating demand without having to directly pay for the usual media channels like banner ads, Adwords, etc.” Tweet How many emails have you sent prospects and customers this week? How many opened them? How many acted on them? If you’re like most marketers, the answer too often is, “Not enough.”. Email Marketing Social Media
  • GREAT B2B MARKETING  |  WEDNESDAY, OCTOBER 24, 2012
    [Generation] Creating an Effective B2B Marketing Machine
    marketing machine falters when it is idle and the pump must be primed constantly with awareness building, social media, web content and lead generation activities. ” This comment resonated with me because it perfectly sums up our philosophy of B2B marketing. We refer to this as being “coin operated.”
  • ACT-ON  |  TUESDAY, FEBRUARY 23, 2016
    [Generation] How and Why To Set Your Site Up for Google’s Rich Answers
    Notice the <H1> tag. I did a “view source” on over 20 pages that had generated rich answers. For my (extremely small) sample group of content pages that generated rich answers, the average word count was 1,658. There’s a huge new thing evolving in the search results. I’m sure you’ve already seen them. Consider a quiz. An app.
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 7, 2014
    [Generation] 5 Tips to Market Your Event Using Social Media
    Download our white paper, B2B Lead Generation for Social Media: Tips for Generating and Tracking Phone Leads. Last week we joined Chicago women-centric tech organization Ms. We came away with some solid takeaways that you can hopefully use to better handle your next event. Not Every Event Is ‘Real’. Make Use of Images and Visuals.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Generation] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Social media can help generate leads. Would you like more website traffic, leads, sales and happy customers? Social media can grease the wheels of your inbound marketing. Here''s how. You often hear it said, “You only need two things in life: Duct Tape and WD-40. WD-40 is a penetrating oil and water-displacing spray. Or not moving well.
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