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  • SAZBEAN  |  THURSDAY, MARCH 14, 2013
    [Generation] 9 Irrefutable Reasons Why You Need SEO
    It can be difficult to quantify or draw direct correlations between an SEO campaign and the sales it generates. Unlike PPC, where keywords can be tracked from the click all the way to the conversion, SEO tracking isn’t quite as specific. Yes, anyone can stumble into an SEO win. But SEO is much bigger than content or links.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Generation] Millennial “hipsters” and boomer “hippies” – both socially engaged
    Now there is an equally vocal generation that is extremely “Pro-Social” and shares many of the same values as the 83 million Millennials or “8095ers” (born between 1980 and 1995), who will represent 75% of the workforce by 2025. There are more than a thousand B corporations now, including Warby Parker, Patagonia, Etsy, and Seventh Generation.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 21, 2011
    [Generation] Do Marketers Have Any Credibility?
    74% of CEOs believe marketers are too focused on the latest trends such as social media  and are unable to show how these will generate more business for the company. In a recent survey, almost three-quarters of CEOs think marketers lack credibility. And according to the report, we’re not helping ourselves either. Sounds great to me!).
  • INSIGHTIQ BLOG  |  THURSDAY, JULY 25, 2013
    [Generation] Neolane Evolution Shines a Spotlight on B2B Marketing
    Several of our clients utilize Neolane’s B2B capabilities to generate quality sales-ready leads. As a solution, Neolane has all the capabilities to support demand generation, lead management, and measurement. 'What do the Mona Lisa, the Black-Eyed Peas and B2B Customer Engagement have in common? Neolane Evolution 2013, of course.
  • B2B MARKETING ONLINE  |  THURSDAY, FEBRUARY 17, 2011
    [Generation] Three reasons NOT to blog
    Because, blog posts can be used, and re-used, throughout the sales cycle: Awareness: A tweeted, and re-tweeted blog is great for generating awareness. Interest: A blog that sign-posts deeper content is great at generating interest. Blogging is a great way for any businesses to get decent content out there. Job done.
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Generation] 24 reasons SEO and social media are inextricably linked
    '59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. 20% say pay per click (source:  SiteProNews ). Search Engine Optimization (SEO)  is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. That’s a big mistake.
  • INSIGHTIQ BLOG  |  THURSDAY, MARCH 31, 2011
    [Generation] Addressable TV advertising starting to go mainstream
    This development  has been eagerly awaited by advertisers for many years but it has been frustrated by the tremendous fragmentation in the infrastructure of TV delivery with its myriad varieties of delivery (satellite, broadcast, cable) and multiple generations of set top boxes with widely varying technologies that have to be reconciled.  .
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 9, 2014
    [Generation] Legal Lessons from the “ Ice Bucket Challenge ” Phenomenon
    Kyle-Beth understands the business and legal issues involved in launching on social media, including influencer marketer management, user-generated content, and privacy issues. 'The summer of 2014 may be remembered as the “ALS Ice Bucket Challenge” summer. Hilfer graduated with honors from Yale College and Harvard Law School.
  • GREAT B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Generation] Sales and Marketing Plans Need to be Aligned
    As an example of why this is important, imagine two very different sales models: In the first example, awareness is created and generated leads are fed to a business development function. 'As a B2B marketing outsource provider, my team and I usually work very closely with the sales department at our client companies.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2012
    [Generation] How to Revitalize Evergreen Content for a Lead Gen Boost
    Just leverage its success by linking to new lead generation content you've created that you want to promote. Maybe your evergreen content is performing well right now as a lead generation mechanism. Evergreen content refers to the content you've produced that stands the test of time. Update Your Most Popular Content. Re-Market It.
  • HUBSPOT  |  TUESDAY, JUNE 5, 2012
    [Generation] How to Write Stellar How-To Posts for Your Business Blog
    As a matter of fact, analysis of content published on this very blog reveals that how-to style posts generate an average of 55% more views than all other types of posts on our blog. Check out the example below, which shows the beginning of a recent how-to post we published on using LinkedIn emails for lead generation. the how-to post.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2009
    [Generation] Need Content? 20 Formats to Consider
    Live events are great lead generators, and the recorded versions can have a long shelf life. Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. Try a slideshow.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2009
    [Generation] Need Content? 20 Formats to Consider
    Live events are great lead generators, and the recorded versions can have a long shelf life. Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. Try a slideshow.
  • VOLACCI  |  TUESDAY, SEPTEMBER 3, 2013
    [Generation] Repurposing Content Tip: A Lesson in Clip Shows from Family Ties
    Social Media and Lead Generation: Know Your Measurements by Leigh Carver. 'Remember when Michael J. Fox became a huge movie star, but Family Ties was only a few episodes short of syndication, so they made like 6 clip shows in one season? Sometimes it can be fun to revisit things we''ve already seen before!
  • MARKETING ACTION  |  MONDAY, JULY 28, 2014
    [Generation] Got CRM? Why You Need Marketing Automation Too
    CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. Marketing automation: Supports early-stage lead generation. CRM changed sales… All this changed when we got an early version of a CRM system. Suddenly my computer got friendly and helpful.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 24, 2013
    [Generation] What comes after content marketing? Here are four ideas.
    In Don Tapscott’s fine book Grown Up Digital , he makes the case that the Net Generation puts a huge premium on customization. My friend Mitch Joel has also been pondering this topic. In a post entitled  The Content Crash , Mitch states that the field has simply “become a pumping ground for a marketing message. Radical trust.
  • SALES CHALLENGER  |  MONDAY, AUGUST 12, 2013
    [Generation] What Motivates Reps
    CEB Sales Members , visit our new Talent Acquisition topic center, and use our new CEB Sales EVP Generator Template. 'Compensation unarguably is an important driver of attraction and retention of sales talent. Above and beyond compensation, there are many job attributes that can significantly impact rep retention. While rewards (i.e.,
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Generation] Seven Habits of Highly Effective B2B Websites
    Then, determine which sources of traffic generate the most leads. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Start with a clear scope of work, define strategic goals, and then compare what you have with the list below. Redesigning a B2B website can seem like a daunting task.
  • MARKETING INTERACTIONS  |  TUESDAY, JULY 6, 2010
    [Generation] The Contagious Content Challenge
      Typically - these standalone blasts would generate about 60 hits on our website.  Over the weekend, I received an email from a reader of my book, eMarketing Strategies for the Complex Sale, sharing his success with contagious content. With his permission (he requested anonymity) I'd like to share with you what he discovered.
  • MARKETING INTERACTIONS  |  WEDNESDAY, APRIL 7, 2010
    [Generation] No B2B Messaging Should Be Overlooked
    This email was automatically generated from an unmonitored mailbox. I'm all for automation. Marketers can do so much more when they have it. There's no way we can manually respond to everyone in every situation. But we've got to be smart about how we use it. I'll bet all of us have received the "do not reply" email.
  • BLOG MY CALLS  |  TUESDAY, OCTOBER 22, 2013
    [Generation] Staggering New Data from Google: 70% of Mobile Searchers Call
    Mobile search generates more calls than ever. 'It has long been thought (for the last 12-18 months) that 50% of mobile searchers called businesses as a result of their search. Turns out that number is WAAAAY low. According to new data from Google, that number is now SIGNIFICANTLY higher. Google published this new data a few days ago.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 19, 2015
    [Generation] Ensighten Transforms Web Tags into Rich Customer Data
    Frustrated by the limits that traditional tagging methods placed on clients’ ability to move quickly, the firm developed an engine to generate custom sets of tags for each Web site visitor. Tealium highlighted the topic on Tuesday with $30.7 million in new funding , bringing the total to $77.9 Sounds like a Customer Data Platform to me.
  • FATHOM  |  MONDAY, FEBRUARY 9, 2015
    [Generation] Want Better Rankings For Your Company’s Website? Get Your Employees Published!
    Stuff that will help Google identify your site as an authority in your niche, and hopefully generate better rankings. The content on your website might be very well written, and it might generate a few backlinks, but it won’t do much good for you if your footprint doesn’t expand beyond your own shores. Yah, I know.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 16, 2012
    [Generation] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
    If you’re looking to generate high quality leads from your website, look no further than Inbound Marketing. "Build it and they will come." Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination. Yet some 41% of businesses do not use any optimisation techniques to improve search engine rankings.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 23, 2013
    [Generation] You’re Not eBay. Why Paid Search Still Makes Sense for B2B Marketers
    The findings of a recent study from Optify further supports the use of PPC in B2B marketing campaigns due to its considerable contribution to site visits and leads generated by search ads. Study Takeaways. Branded visits were almost entirely “replaced” by organic results. Non-Branded keywords had a negligible impact on sales and revenue.
  • WRITTENT  |  TUESDAY, OCTOBER 15, 2013
    [Generation] 9 Creepily Effective Content Marketing Tricks for Halloween 2013
    Call for User-Generated Content. IdeaLaunch reports that publishing user-generated Halloween content to social channels lead to 300% increases in website traffic. 'You’ve surely heard of newsjacking, but are you familiar with holiday-jacking? If it isn’t an official marketing term, it definitely should be. Leverage a Familiar Tale.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, APRIL 18, 2012
    [Generation] 6 Steps to Thought Leadership
    In situations where the buyer is a grizzled veteran of an industry – and the salesperson, maybe not so much – the burden of proof is awfully high, and Marketing needs to put serious effort into generating the kinds of insights needed to clear the bar. This is, unsurprisingly, a lot easier said than done. Links to differentiators.
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 7, 2014
    [Generation] 5 Tips to Market Your Event Using Social Media
    Download our white paper, B2B Lead Generation for Social Media: Tips for Generating and Tracking Phone Leads. 'Last week we joined Chicago women-centric tech organization Ms. We came away with some solid takeaways that you can hopefully use to better handle your next event. Not Every Event Is ‘Real’. Make Use of Images and Visuals.
  • HUBSPOT  |  MONDAY, OCTOBER 3, 2011
    [Generation] 4 Tips to Keep Your Email List Squeaky Clean
    ISPs track the number of bounces you generate with each send and use it when determining your reputation. If you generate too many bounces, internet service providers (ISPs) may block your messages. Another factor ISPs use to determine your reputation is the number of complaints your messages generate. yahoo.com, etc.,
  • SAZBEAN  |  TUESDAY, NOVEMBER 22, 2011
    [Generation] 8 Steps to Hosting a Successful Twitter Chat
    This is a great way to choose an appealing topic that generates interest from your target audience. A TweetChat is a virtual meeting or gathering of people on Twitter to discuss a common topic. But hosting a TweetChat also requires some thorough planning in order to be successful. Steps to Hosting a Successful TweetChat. News & Notes
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 13, 2010
    [Generation] Mobile Apps to Reach Tradesmen: Are You Ready?
    Possibly related posts: (automatically generated) Mobile Marketing for B-to-B: Change in the Air(waves). Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Mobile Apps to Reach Tradesmen: Are You Ready? Are you planning that far ahead?
  • MEASURABLE MARKETING  |  FRIDAY, FEBRUARY 17, 2012
    [Generation] Going Local: 4 Tips and Tricks for Getting the Most out of Local Search
    User-generated content like reviews affirm your business credibility to search engines, and will help your rank in local search results. Marketers cannot ignore the rising. importance of local search. If you can work to strengthen your organic and local search rankings, you'll be in a fantastic place relative to your competitors in 2012.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 4, 2012
    [Generation] Top 7 Reasons Savvy Real Estate Pros Are Using Social Media
    Add Lead Generation Fuel. It’s no secret that your website, when used correctly, can be a powerful lead generation system. Add to the mix a strategic social media marketing campaign and you now have the fuel to skyrocket your lead generation efforts. Why do savvy Real Estate Agents use social media marketing?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 14, 2010
    [Generation] 7 Strategies for Using Content to Market Industrial Products
    Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused. It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. How do you shift the focus from you or your company to your prospects and customers?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 25, 2010
    [Generation] 5 Ways for B2B Companies to Engage on Twitter
    Just as B2B sales relationships aren’t built over night, sustained B2B Twitter relationships – often the basis for industry insight, lead generation and media coverage – require a commitment to engagement. Here are five ways to approach B2B Twitter engagement: 1. Original content. The more non-promotional, the more valuable.
  • VOLACCI  |  MONDAY, OCTOBER 14, 2013
    [Generation] What Every Marketer Needs to Know: Semantic Search Isn’t Smart.
    Focus on generating content that matches up well with user-intent. If you''re looking for more information, my colleagues have generated some great content on SEO, user intent, and signaling information to Google that I recommend checking out. 'Can a search engine answer a simple question? What is Semantic Search? Here''s why.
  • BIZNOLOGY  |  TUESDAY, JUNE 25, 2013
    [Generation] Are you a social media marketing trapper?
    Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite. Punji trapping pit? Steel jaw legholds?
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2012
    [Generation] How to Expose the Best Leads to Your Sales Team
    Fewer leads can actually generate more revenue for your business. For many businesses, Marketing is responsible for generating as many leads as possible in order for Sales to sell to more and more customers. portion of the leads marketers generate are usually either not yet ready for a sale or not a great fit for the product.
  • SAVVY B2B MARKETING  |  MONDAY, NOVEMBER 23, 2009
    [Generation] IT Pros Don't Want to Register for Your White Paper
    We offer vendors a standard lead-generation program through which IT pros exchange their contact information for white paper downloads. I recently learned that Spiceworks surveyed 800,000 SMB IT pros to get their thoughts about registering for white papers. Spiceworks offers free networking monitoring software aimed at the SMB market. Period.
  • INSIGHTIQ BLOG  |  FRIDAY, AUGUST 30, 2013
    [Generation] 3 Takeaways from HubSpot Inbound 2013
    In fact, according to HubSpot, "websites with 101-200 pages generate 2.5X What that says to me is maintaining a consistent blog and content calendar should increase the amount of opportunities that you are generating, outside of any other marketing program that you execute. Stop being afraid to take risks. Couldn''t agree more, Nate!
  • BIZNOLOGY  |  THURSDAY, AUGUST 2, 2012
    [Generation] Awaiting the Next Horizon–Will the Internet Enforce Social Good?
    The civil rights and women’s rights movements matured during and after the turbulent Vietnam War era when the younger generation started to question the judgment of their elders. Photo credit: Wikipedia. When the Web was first available as a business tool, there were many debates about its value.  Not surprisingly, most failed.  begat Web 2.0
  • INBOUND SALES NETWORK  |  THURSDAY, MAY 5, 2011
    [Generation] How to Create Awareness
    It can both generate awareness and increase urgency to act by illustrating the financial impact if the potential buyer does nothing. Finally, generating interest at higher levels generally means shorter sales cycles. North America or Europe) market because they are not offering what you are?” It’s about Gaining Mind Share.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2012
    [Generation] Seven Guides to Better Copywriting
    These conversation or debates will generate new ideas for you, as well as making you better connected to this new age of media.” In this age of inbound marketing, content is king. And all content, regardless of format—text, video, audio, presentation—begins with the written word. But good writing isn’t easy. made that number up.
  • MARKETRI  |  WEDNESDAY, MARCH 13, 2013
    [Generation] The Challenges and Benefits of Social Media Marketing for Attorneys and Law Firms
    ” While this may be an overstatement in most cases, the fact is that social media is the chosen communication medium of the new generation and is becoming increasingly popular among older generations as well. Simply put, if you are generating great content, you should also be using social media to share it. Improve SEO.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Generation] The Road to the Top: Personal Branding Examples in Professional Services
    ” By creating content that helps his audience better contextualize and understand their problems, Weiss creates a lead generation framework in which clients seek out his highly visible expertise. In this post, we’ll take a look at some personal branding examples from industries including finance, architecture, and marketing.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 4, 2013
    [Generation] The Fixed vs. Growth Mindset – to Which Do You Believe?
    Jeff Ogden , the Fearless Competitor, is an award-winning expert in sales lead generation and is the President of Find New Customers. 'Do you believe that change is possible or do you believe that, no matter how hard one tries, change is impossible? The Fixed Mindset or. Growth Mindset? However, I completely dismiss that assumption.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, DECEMBER 31, 2011
    [Generation] Did this blog make a difference?
    ”  This year, I received nearly 10,000 comments on {grow} and many of them were generated by these five favorite posts: Why the Social Media Elite Are Ignoring Us? At this time each year I reflect on what has happened on {grow}.  After 274 posts, did this blog and its community make a difference? Did it move ahead? Innovations.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 2, 2011
    [Generation] Savvy Speaks: Content Marketing Mistakes to Avoid
    Trust your content is strong enough to generate the call to action on its own and I bet you get more second dates! Content marketing is all the rage, but as with any new and exciting marketing tool, a lot of companies trip over their own feet in the rush to get into the action. Not having a plan. What outlets will you use? Heather. Michele.
  • TOMORROW PEOPLE  |  TUESDAY, JANUARY 15, 2013
    [Generation] Online Marketing: the Musical!
    Download our free eGuide: How to Generate Leads from Social Media It’s here! The new musical you’ve all been waiting for. With plenty of great tips about online marketing, you simply must read about this spectacle. Two different worlds!’ you cry. But not so fast! Ladies and gentlemen, boys and girls, we have a New Production underway!
  • VIEWPOINT  |  TUESDAY, JANUARY 17, 2012
    [Generation] Lead Qualification & Lead Nurturing: Whose Job Is It?
    But first, let's take a look at some lead generation challenges. Think of lead generation, lead qualification and lead nurturing as progressive steps in a funnel. In this garbage-in, garbage-out lead generation scenario, you can’t blame sales reps for ignoring the output. The answer is clear, and may surprise you.
  • INBOUND SALES NETWORK  |  FRIDAY, APRIL 19, 2013
    [Generation] Why 61% of Companies Are Doing Content Marketing Incorrectly
    According to a Marketing Profs/Content Marketing Institute survey , 68 percent of marketers said they used content for brand awareness, 68 percent used content for customer acquisition and 66 percent used content for lead generation. You need more than just awareness or a name and number to generate truly sales qualified leads.
  • MARKETING ACTION  |  TUESDAY, JUNE 4, 2013
    [Generation] Salesforce Buys Exact Target. Who Benefits?
    We’ve used our heritage ( the Act-On engineering team was the founding engineering team of Responsys ) to build a next generation platform that is able to handle vast amounts of data relating to email, social media, web analytics, search optimization, and much more. What does this mean for the marketing automation industry? Who Benefits?
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 8, 2012
    [Generation] March Madness - Are Your Sales on Target?
    Want to learn more about how to build a lead generation engine that will help you get your sales back on target? The Executives' Guide to Building a Lead Generation Engine. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measurable ROI.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 25, 2013
    [Generation] eMagine Launches New Websites
    FuelCell Energy is a global leader in providing ultra-clean baseload distributed generation to utilities, industrial operations, universities, municipal water treatment facilities, government installations and other customers around the world.  The Company’s power plants have generated more than 1.5 Asahi-America. Fuel Cell Energy.
  • SAZBEAN  |  FRIDAY, OCTOBER 18, 2013
    [Generation] Vine Is the 6-Second Way to Engage 40 Million Customers
    Parsons uses video to enhance his blog postings and generate viewer interaction. 'Online video clips are no longer merely a venue for sharing homemade cat movies. They are also inexpensive, effective marketing tools, perfect for meeting the needs of small, up-and-coming businesses. It is also incredibly easy. In an interview with Inc.
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 12, 2011
    [Generation] Know Thy Customer
    Is this a generational issue? think the next generation of leaders is going to be not only aware of analytics but also masters of it. There’s a whole generation in corporate America who have never been to a corporate training program. Business analysts will become the new rock stars of the organization. Let’s analyze it.
  • SALES CHALLENGER  |  MONDAY, DECEMBER 23, 2013
    [Generation] The Challenger Sale: Mindset or Method?
    You need a powerful belief set, or philosophy, that generates intrinsic motivation. 'We recently  published an article in the  Harvard Business Review   about our years of research on Challenger selling. The key point is that Challenger is actually both. They absolutely do. Challenger as Philosophy and Process. here ). 
  • HUBSPOT  |  MONDAY, JANUARY 9, 2012
    [Generation] The Anatomy of Conversion-Optimized 'Thank You' Pages
    Note: Make sure that your share buttons link to your landing page, not your thank-you page – otherwise your viewers will have access to your content without filling out your form, and you’ll be missing out on valuable lead generation. Access to Your Offer. Then, if applicable, provide a means to download or view your content.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 5, 2013
    [Generation] The 2014 Content Marketing Imperative
    Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.  ( Demand Metric ). 'We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. It may even hurt us in the buying process.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 29, 2010
    [Generation] 12 Social Media Tools for B2B Pre-Event Marketing
    Organizers can share their pre-event processes and event updates which will help generate interest. Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value. Social media has enabled B2B marketers with a wide range of opportunities for promoting their events. LinkedIn Events. Facebook Events.
  • TOMORROW PEOPLE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Generation] Selling is Easy! (If You Get the Right Support)
    Download our free eGuide How to generate leads from social media today Could you make your sales process as easy as 1, 2, 3? Nathan Anibaba, development consultant at Zoober Digital Training , shares his insight on making the sales approach more effective and less hit-and-miss. Qualifying decision makers and finding problems I can solve.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 28, 2014
    [Generation] First World Problems: What To Do With Too Many Leads
    This antiquated approach is counter-productive and creates inefficiencies in an organization’s revenue generation abilities. Lead scoring can dramatically improve your sales effectiveness and revenue generation. 'Artillery B2B Marketing Blog > The Forward Observer Are you getting lots of leads but not enough sales? Or A, B, C, or D.
  • BIZNOLOGY  |  MONDAY, MARCH 17, 2014
    [Generation] 18 reasons to listen to social media before you leap
    Generate more leads? 'Image via CrunchBase. Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among Among companies that are “not successful,” 17% use social analytics (source:  Marquette Group and Ascend2 ). Is Decide for yourself.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 11, 2014
    [Generation] The Holiday Gift Giving Guide for the Content Marketers in Your Life
    Why it’s a great gift : As I’ve noted in a previous post , an effective industry news strategy can generate significant brand exposure within the associated industry. 'FRIENDLY REMINDER : Gift-giving season has arrived. The reality is, there really isn’t all that much time left at all (sorry to burst your bubble). AquaNotes.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Generation] Buyer Persona Basics
    If you understand their profiles, you’ll be able to market products and solutions that can help each persona (and the members of the group they represent) with their specific challenges, which will lead to you generating and converting more leads and prospects. Those buyer personas you create are indispensable tools. Create Buyer Personas.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 6, 2011
    [Generation] A Revenue Cycle Analytics Overview for B2B Success
    They define lead generation success, they give marketing relevancy within the organization and they drive strategies and campaigns. How do your current lead generation efforts compare to last year? by Maria Pergolino In B2B marketing , numbers drive everything. Understand. This helps you take immediate action on what you learn. Define.
  • PAUL GILLIN  |  THURSDAY, JULY 29, 2010
    [Generation] Content Curation on Steroids
    For example, it can analyze content that generates a lot of views or clicks and deliver more source material just like it to the curator. All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 world. That’s because it’s an idea that addresses a problem humans have never confronted before: too much information. Shhhhh!
  • REPUTATION TO REVENUE  |  THURSDAY, NOVEMBER 5, 2009
    [Generation] Winning with thought leadership: Six lessons from IBM and Deloitte
    Absent good answers, thought leadership initiatives quickly fall prey to more traditional priorities around lead generation and sale support. The irony, of course, is that good thought leadership has increasingly become a prerequisite to making lead generation and sales support actually work with high value deals. Globally integrated.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Generation] Draw Me a POEM: Define Media Influence
    As traditional advertising has little impact and the recommendations of peer-to-peer prevail, companies must focus on the quality of their content to reach the new prosumers of Generation […]. Author information. Raymond Morin. This monthly Social Media Influence column is contributed by Raymond Morin. Raymond Morin.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 10, 2012
    [Generation] Lead Nurturing 101: Keep in Touch with Your Leads Without Spamming Them
    If you have a strong online presence, you’ll generate a large volume of unfiltered leads, and nurture tracks can filter those leads and move them through the sales funnel. An effective lead nurturing program will move cold or poorly-rated leads through your funnel. Build loyalty. Provide timely content. Be action-oriented.
  • TOMORROW PEOPLE  |  TUESDAY, FEBRUARY 28, 2012
    [Generation] How to Transform Social Media into a Powerful Marketing Tool
    Find out how to get more from your social media marketing now - download our eGuide How to Generate Leads from Social Media Want to be part of the social media revolution? There’s no escaping the rising business use of social media networking sites. But many companies are still getting it wrong when it comes to social media marketing.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 12, 2014
    [Generation] Online Banner Ads: Out with the Old, in with Interactive
    While the change won’t happen overnight, you can research the new ad options and start looking for people who have the skills to bring your ads into the next generation. 'The world of online advertising is evolving. After all, display banner ads have been around since the early 2000s. What will replace display banner ads?
  • HUBSPOT  |  SATURDAY, MARCH 16, 2013
    [Generation] How to Center Align Your Embedded Tweets [Quick Tip]
    Step 1: Generate the Tweet's Standard Embed Code. Next, copy the standard embed code Twitter generates for you. We love us some embedded tweets. They're a great way to give your content a little pizzazz, and they help to enhance engagement with it, too -- among other use cases. Four words: Pain. Step 2: Copy the Embed Code. Voila!
  • GREAT B2B MARKETING  |  WEDNESDAY, JUNE 20, 2012
    [Generation] Marketing Clichés Part Two
    While it was originally used in reference to software companies using their own internally-generated tools for software development, its usage has spread to other areas as well. In my last post on marketing cliches , I talked about the origins of six commonly used clichés that have meaning in many areas, including B2B marketing. 
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 20, 2012
    [Generation] Social Online Marketing: Hype is Over, Time to Show the ROI!
    Enhanced Social Campaign Analysis :  Knowing whether an online social campaign generated a profit or a loss is valuable.  Online social marketing campaigns, used to drive traffic to a site in order to increase online engagement, have been around for a while but they are rarely an optimized process driven by ROI metrics. 
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 4, 2011
    [Generation] Making Your Social Media and Your Garden Deliver « Digital B2B.
    itsfriday | 2 days ago Blogroll B2B Marketing Insider Babcock & Jenkins Marketing Lab Chris Koch's B2B Marketing Blog Convince and Convert Lauren Goldstein on B2B Demand Generation Savvy B2B Marketing Blog at WordPress.com. You carefully tend to it as it grows and matures. Then you realize it isn’t big enough to feed you.
  • GREAT B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Generation] Outside-the-Box B2B PR Strategies
    Aggressive public relations can have an enormous impact on awareness and lead generation, and even more so if you think outside the box. Every B2B company has its own identity, target market and products or services.  But all have one thing in common.  Make it personal – There are two important ways to make your PR personal.
  • AD YOUR COMMENT HERE  |  MONDAY, AUGUST 9, 2010
    [Generation] 5 Tips for Selling the Value of Social Media Inside Your Company
    When you’re talking to someone in sales, mention that social media generates leads that will help them reach their quota. Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. Find her on Twitter and LinkedIn. You’re not alone.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 26, 2012
    [Generation] How to Save Time & Effort with Your Social Media/Facebook Posting
    Jeff Ogden is the President of the sales lead generation company Find New Customers. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Small business owners face a key dilemma when promoting their businesses via social media. It can be incredibly time-consuming. Or do they? No problem.
  • HUBSPOT  |  MONDAY, MAY 12, 2014
    [Generation] How Much Content Is the Wrong Question
    This is seen in the example graphic below: Figure 1 Demand Generation Model Content Architecture - ANNUITAS, Inc. Through an optimized marketing automation solution that works with the demand generation program. 'How much content do I need to “fuel” my marketing automation system? But why? Something is wrong here!
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Generation] Why You Need an Editorial Calendar for Social
    This means that all relevant teams (PR, demand generation, content, SEO, and PPC) all have a chance to weigh in on social posts before they are published,  and are able to coordinate their own activities. Regardless of which category your company falls into, an editorial calendar is what you need. It helps you maintain a consistent cadence.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 5, 2010
    [Generation] Have You Started a Company Blog? Maybe You Should.
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Have You Started a Company Blog? Maybe You Should. Blogs are a great way to build thought leadership within specific categories. Maybe you’re missing an opportunity. take my survey [link].
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 21, 2010
    [Generation] Twitter: Steps to Insure Success
    Possibly related posts: (automatically generated) Twitter Stats: Monday 22 January 2010 This entry was posted on Thursday, October 21st, 2010 at 9:00 am and is filed under Marketing Tips , Social Marketing. of all retweets happen within the first hour. TIMING is crucial when sending out tweets. take my survey [link]. Blog at WordPress.com.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 30, 2010
    [Generation] Internet Trends From The Web 2.0 Summit
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0 Holy Cow!
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 13, 2014
    [Generation] Putting it to the Test: Never “Redesign” Your Website Again
    You aren’t in business to reduce bounce rates, you’re in the business to make sales or generate leads. Generate Great Hypotheses. 'Author: Chris Goward Are you planning to redesign your company’s website? Is your boss (or her boss) worried the website’s looking a little old and dated? The secret? Take Amazon as an example. The bonus?
  • INBOUND SALES NETWORK  |  THURSDAY, DECEMBER 22, 2011
    [Generation] Prospecting: Predator or Prayer?
    Developing a targeted prospecting list is a great way to increase the performance of your lead generation program. Want to learn more about how to build a lead generation engine that will have your sales force winning more deals? The Executives' Guide to Building a Lead Generation Engine. Step 1: Identify the Industry. link].
  • HUBSPOT  |  THURSDAY, MAY 27, 2010
    [Generation] 7 Habits of a Highly Effective Landing Page
    Inbound Lead Generation Kit Learn how to generate more inbound leads using SEO, blogging, and social media. Does your online marketing strategy include things like “conversion,” “ROI” and “new customers?” If the answer is yes, then landing pages are something you’ve thought long and hard about. Credibility will be key.
  • HUBSPOT  |  FRIDAY, MARCH 4, 2011
    [Generation] How to Achieve Inbound Marketing Success in Less Than a Month
    She was not generating leads through her website and didn't know how to make the transition from the traditional marketing methods she had been doing for years. By sending traffic to a landing page with an educational offer, Ethical Impact was able to generate 12 new leads in less than a month! Where do you start? Marketing Takeaway.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Generation] A 3-Step Framework for Leading a World-Class Marketing Team
    Demand generation leaders and sales directors should be tied at the hip, with overlap in accountability for driving meetings and opportunities.” Team members are afraid that they’ll lose their jobs if they fail to hit traffic or lead generation quotas. When it comes to building a world-class team, they need to get creative.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Generation] 29 Ways to Collect Email Addresses for Your Business
    Create a Twitter lead generation card to advertise and gain sign ups for your email newsletter. 'Looking for ways to grow your email list? There are a ton of ways to get people to sign up for your email marketing offers. I’ve put together a list for you to read, so you have heaps of options for growing your list. Host your own event.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Generation] How to Integrate Email Campaigns With the Rest of Your Marketing
    In fact, 65% of the top 20% of B2B marketers in social media lead generation integrate email with social media, compared to the industry average of 51% ( Aberdeen Research ). 'Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Generation] How to Create a #Winning Content Marketing Campaign
    There is a lot of data to be extracted from your analytics package, from the keywords users are finding your site with, to what content they are consuming and what keywords & content are generating sales. Create goals in your web analytics tool to check which content is generating leads for your business. Social Media Tools.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2011
    [Generation] How to Use Guest Blogging for Effective Link Building
    It's important to start your idea generation and writing process early so that when other blog owners are ready for your blog post, you have something written and ready to go. Behind every successful search engine optimization strategy is a great link-building plan to bring in new inbound links to your website's best pages.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 2, 2010
    [Generation] Want to Find Out if Professional Tradesmen are Active with Social.
    If you have an online lead generation form, add data fields for LinkedIn, Twitter and Facebook. Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Want to Find Out if Professional Tradesmen are Active with Social Media?
  • HINGE MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Generation] Top 5 CPA Marketing Myths
    Our recent study of 500 professional services firms showed that firms that generated 40% or more of their new business leads from online sources grew 4X faster than those who generated few online leads. Further, as firms did more online lead generation, they were also more profitable. Such is the case with CPA marketing.
  • THE FORWARD OBSERVER  |  MONDAY, FEBRUARY 10, 2014
    [Generation] 5 Of The Fastest Ways To Improve Your B2B Marketing
    With Internet marketing, there are a number of key metrics to monitor to help you quickly determine which lead generation tactics are working and which are not. 'Artillery B2B Marketing Blog > The Forward Observer Are you a B2B marketer who needs to make big improvements fast and are overwhelmed at all the options? Don''t be. Even yours.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 1, 2014
    [Generation] My biggest blogging victory (and you’d never guess it)
    These posts have generated more than 30,000 comments, most of them mine … as it should be. These posts have generated more than 30,000 comments, most of them mine … as it should be. 'This month marks the fifth anniversary of {grow}. No navel gazing ahead, I promise! My blog has had more than 6 million page views. Have patience.
  • MARKETING ACTION  |  THURSDAY, MAY 15, 2014
    [Generation] Bootstrap Buyer Persona Building in 4 Steps
    You can’t take to two steps in any direction in the marketing thought leadership landscape without hearing how important and central the buyer is, and how important it is to develop a “buyer centric” approach to demand generation. Well, because it’s true: Keeping the buyer front and center is the key to effective demand generation.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 20, 2012
    [Generation] How Social Media Is Changing Advertising
    Faced with increasing pressure to generate new revenue streams and bottom line profitability, social media sites like Facebook and Twitter are being reshaped by the world of advertising. A guest post by Irv Shapiro, CEO and CTO, Ifbyphone   Thanks, Irv. _. Advertising’s Impact on Social Media. Social’s Impact on Advertising. Marketing
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Generation] 10 Examples of Facebook Ads That Actually Work (And Why)
    The call-to-action of your ad should motivate a user and generate a sense of urgency to click on your ad now. As soon as the eye meets the ads, of course there is then a cash prize offering generating excitement through a contest, which is also a recommended strategy. Facebook ads. Facebook ads are what bring us here today. 1) Bing.
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