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  • NUSPARK  |  SUNDAY, SEPTEMBER 22, 2013
    [Generation] Negative Keyword Strategy for B2B Paid Search (PPC); How to Determine
    Our goal is always to generate quality traffic and leads to websites as efficiently as possible.  For example, if you sell CRM software to enterprise firms only, and your keyword term you are bidding on in Adwords is CRM Software , then a negative keyword could be SMB (small or medium sized business).  Determining negative keywords. MAC.  .
  • INFLUITIVE B2B  |  WEDNESDAY, OCTOBER 28, 2015
    [Generation] The Power Of B2B Referral Marketing Programs
    Other B2B brands have had success by melding referrals and customer advocacy: Find out how ReadyTalk uses advocate marketing to generate high-quality, fast-closing referral leads. When you’re seeking a new solution, who do you turn to for advice? This is why referral marketing programs can be so effective. Download now.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 28, 2014
    [Generation] First World Problems: What To Do With Too Many Leads
    This antiquated approach is counter-productive and creates inefficiencies in an organization’s revenue generation abilities. Lead scoring can dramatically improve your sales effectiveness and revenue generation. Artillery B2B Marketing Blog > The Forward Observer Are you getting lots of leads but not enough sales?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 7, 2015
    [Generation] 30+ Ideas for Measuring Conversions on a B2B Website
    For form submissions associated to actions less likely to generate immediate sales interest, attention needs to be made to the level of form field requirements defined. When we begin a new online marketing program, the evaluation of the conversion actions on the website is one of the first places we turn our focus towards . Request a Quote.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Generation] How Do You Start Over After Building a Successful Blog?
    Promote specific posts to specific audiences where generating traffic, engagement, and interest can result in leads, exposure, or media opportunity. By Jason Falls, {grow} Community Member. You wouldn’t believe it, would you? Certainly you would have heard of such a moron, right? What if I told you I was the moron? Here we go again.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 29, 2015
    [Generation] KoMarketing Year in Review: Top Posts from 2015
    Not only will these initiatives frequently generate SEO-friendly links for the website, but they build organizational and individual brand awareness as well. 2015 has been another amazing year for KoMarketing. photo posted by KoMarketing (@komarketing) on Dec 7, 2015 at 10:25am PST. TOP 10 KOMARKETING BLOG POSTS OF 2015. by Krystle Vermes.
  • OPENTOPIC  |  FRIDAY, JULY 31, 2015
    [Generation] Content Marketing Institute's Peter Loibl: The Biggest Mistakes Marketers are Making
    Marketers often want to judge the success of their content marketing by whether it generates ROI immediately.”. He also advises against shallow content creation: “If you’re doing it just to generate a click or a share, you’re missing the point completely. ". Where are we going wrong? Content Marketing as a Cultural Shift. He got it.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 17, 2015
    [Generation] Publish Or Perish – The Future Of Storytelling [Video]
    This means out of 100 messages only one will actually reach the millennial generation. The next generation is even worse, they are even more resistant to ads. If you don’t get that we need to start publishing, things are going to get ugly for us. The world has changed. He used images we all recognize. But we have a solution. billion.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 1, 2012
    [Generation] 47 Essential Social Media Tools for Content Marketers
    StumbleUpon  - Randomly generates content for users by interest area. It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract , as well as my own personal brand. Which ones am I missing that you cannot live without? The Basics. Conversations and Listening.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Generation] What Does a Great Buyer Persona Look Like? Dissecting 3 Real-Life Examples
    If Visual Creatives can show its persona how they will be able to make this dream come true, they''re going to generate more qualified leads and new customers. 6) Information Search Process. However, if we look at this example in more detail, we can see the agency owner is on the phone all day long trying to generate more business.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 4, 2013
    [Generation] Happy Independence Day from Find New Customers!
    Jeff Ogden of the sales lead generation company Find New Customers joins you in this holiday. This is the day we celebrate the independence of the United States from England. History Note: The Declaration of Independence was actually signed in Philadelphia on July 2nd, and not on July 4th. Special promotion for July 2013.
  • B2B IDEAS @ WORK  |  FRIDAY, MARCH 2, 2012
    [Generation] B2B Aware: This Week in B2B Marketing-Socialize, Mobilize & Familiarize
    Top tactics for a crisis-proof B2B lead generation strategy. B2B Lead Generation Blog. B2B e-mail newsletters performed better when it came to both lead generation and direct selling, as well as leads generated from sales blasts. WEEK OF FEBRUARY 27 - MARCH 2, 2012. Doyle asks. Social Media B2B. MediaPost Communications.
  • JUNTA 42  |  SATURDAY, AUGUST 15, 2015
    [Generation] This Week in Content Marketing: The Sad Future Reality of Brands Battling for Advertising
    These videos are fantastic examples of storytelling, and have generated millions of views on both the UPROXX website and Coors Banquet Facebook pages. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with a #ThisOldMarketing example of the week from Arch Shaw.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Generation] 5 Ways Mobile Marketing is Affecting Social Media
    If you want to learn more about leveraging mobile in your marketing plan, take a look at our eBook  How to Use Mobile Marketing to Generate Leads. Inside, you’ll learn the complexities behind mobile marketing in the B2B environment and get nine action steps you can take to generate leads with mobile.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 1, 2015
    [Generation] Master the Changing Sales Landscape: 8 Key Strategies to Becoming a B2B Salesperson of the Future
    Marketing can certainly be a huge driver for your cause, but you should also seek to build relationships with your existing customers as a way to generate referrals. Author: Amy Guarino Forrester’s pronouncement of the death of the B2B salesperson recently made headlines. But, I ask, is it really a death, or a chance at reinvention ?
  • SALESFUSION  |  WEDNESDAY, DECEMBER 11, 2013
    [Generation] How to Customize Emails Without Being Creepy
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post How to Customize Emails Without Being Creepy appeared first on Marketing Automation | Lead Generation | Email Marketing | SalesFUSION. [one_half valign="middle"] Partner Portal.
  • WRITTENT  |  FRIDAY, OCTOBER 17, 2014
    [Generation] 32 Resources to Write Great Blog Headlines
    Read the article and learn about handy tools like the Content Idea Generator, Emotional Headline Analyzer, B-Rhymes and  Link Bait Title Generator to help you on your way to creating killer blog headlines. Image source. million blog posts are written every day. Don’t know how to keep up? It’s a real rat race out there! Right?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Generation] It’s All About Engagement in the Next Era of Marketing
    That puts marketing squarely at the center of revenue generation and company strategy. We asked the Economist Intelligence Unit to survey nearly 500 marketers and then shared the results on the many observations about marketing’s future, including organizational change and technology advancement. How do they feel about you and your company?
  • BIZIBLE  |  FRIDAY, JANUARY 15, 2016
    [Generation] CEO Liz Pearce Explains the Growth and Development of LiquidPlanner
    The key was to be in constant communication with customers, take their feedback and implement it into developing early versions of the product. “We’ve always had a product-first view in the way we approach demand generation. On Monday, Jan. Pearce began her marketing career with PlayStation, before moving to Google and then Amazon.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 11, 2014
    [Generation] Are You Going To Do Things Differently in 2014 With Your Blog?
    Well, let’s put a list of things together for you to evaluate: Goals  - what were yours… thought leadership, lead generation, social media support? When was the last time you reviewed your blog’s progress? What, you don’t have anything to review it against you say? Are you participating in forums and doing guest posts?
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2012
    [Generation] The 7 Slides You Need for an Epic Monthly Marketing Report
    Today, it's simple to collect the data you need to show how your marketing investments are generating revenue for your business. This slide answers the questions, "How many leads did we generate, and which channels did they come from?" This slide shows you which offers and landing pages are generating the most leads.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 28, 2012
    [Generation] Building a Blueprint for Sales and Marketing Success, Step 5: Pick Up the Phone!
    Mr. Stacy Gentile is the President of Invigra , a fully integrated B2B Lead Generation company that helps organizations fill the top of their sales funnel with three primary services: Sales Infrastructure Improvement, Content Marketing and Outbound Sales Calls. . Part 5: Don’t Sit Around and Wait – Pick up the Phone! It all leads up to this.
  • VISIONEDGE  |  TUESDAY, APRIL 1, 2014
    [Generation] Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics
    Since time is of the essence, some of the ideas we discussed revolved around purchase intent behaviors, channels, and touch points that would facilitate near-term revenue generating opportunities. She followed with, “I was barely holding on to key resources this year, and now my budget’s taking another hit!” 
  • MARKETING ACTION  |  THURSDAY, AUGUST 13, 2015
    [Generation] How to Calculate Email Subscriber Value (and Why it Matters)
    If you know how much you can afford to spend in order to get a subscriber, plug that value into your list-building or lead generation efforts, and you just drew a line of “profitable” versus “not profitable” for every single list-building tactic you use. Lead generation landing page conversion rate: 20%. 1,875.
  • MARKETING ACTION  |  THURSDAY, APRIL 2, 2015
    [Generation] How PeopleHR Found the Right Marketing Automation Vendor
    It should also help you manage and optimize every stage of the customer experience, track online activity, generate and manage leads, automate campaigns, integrate with customer relationship management (CRM) systems, and much more. When they began looking for a solution, they weren’t looking for help generating more leads.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 2, 2013
    [Generation] Overcoming Writer’s Block: 3 Ways to Sidestep the Actual Writing Involved in Content Marketing
    We’ve all been there: a blank page, a blinking cursor, a looming deadline.  Writer’s block.   It can strike at any time, whether you’ve just fired off your most impressive work to-date and you’re ready to tackle the next assignment or you’ve been struggling to find the words for your last few pieces of writing. Probe. Let the Images Tell the Story.
  • HUBSPOT  |  THURSDAY, APRIL 5, 2012
    [Generation] The Metrics You Need to Measure Lead Nurturing Success
    So we're going to dive into some core lead nurturing metrics and explain how you can use them to measure and improve the performance of your campaigns -- which generates more leads and customers! To improve your time to customer conversion, analyze how effective you are at generating marketing qualified leads (MQLs) with your lead nurturing.
  • FATHOM  |  THURSDAY, NOVEMBER 19, 2015
    [Generation] Fathom SEO Pulse #46: Bing’s Mobile Testing Tool, Do New Domain Extensions Work & More
    It helps to generate traffic, backlinks, brand recognition and much more. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. link]. Google Cleans Up Search URLs in Browser”. link]. link]. link]. link]. link]. Infographic]”.
  • WEBBIQUITY  |  MONDAY, JUNE 24, 2013
    [Generation] Book Review: Content Rules
    One of our clients was generating, on average, 10% of all leads via referral traffic from their blog within one year of launching it.). The phrase “content marketing” may well disappear at some point in the not-too-distant future. According to recent research , nearly 80% of CMOs see custom content as the future of marketing.
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Generation] 5 Mobile Apps Nonprofits Can Use to Boost Donations
    Younger generations are particular on what they’re looking for when it comes to your website. Mobile engagement and website traffic are increasing considerably for brands of all kinds and sizes. What does this mean for your organization? Here are five mobile apps to consider when developing your 2014 mobile strategy. 1) Instead.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 28, 2015
    [Generation] 5 Ways to Get More People to Read Your Emails
    It’s a Mad Libs-style tool that will generate some ideas for you. 2. Generate a call to action button. Wouldn’t it be nice if your customers or clients read every email you sent? It would be amazing, right? Well, we’re here to help. There are dozens of reasons for emails to go unread. First thing’s first. Humor.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 16, 2015
    [Generation] 10 soul-grabbing brands that prove you don’t need SEO to succeed
    It doesn’t have to rely on SEO to create fans for its addictive, vertigo-inducing, user-generated videos. It’s It’s not often that I disagree with the super-smart author and entrepreneur Seth Godin but today is one of those days. He recently wrote a wonderful and provocative post called “ Is Google making the web stupid ?”
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JULY 18, 2012
    [Generation] Shift in Marketing Industry Trade Pubs to Marketing Blogs
    As Daniel Burstein noted in his winner’s announcement, “While trade pubs are certainly still valuable, many marketers now also turn to industry blogs to help them do their jobs better.”. 2012 MarketingSherpa Reader’s Choice Award:  Best Social Media Blog. To be nominated was gratifying enough—to win is a great honor indeed.
  • EMAGINE B2B BLOG  |  THURSDAY, SEPTEMBER 12, 2013
    [Generation] And now, some shameless promotion of eMagine: Why Partner with eMagine?
    That might mean lead-generation, sales, recruiting, attracting press, analysts or investors. We know what works, based on extensive client experience, data and formal research. The specifics will vary greatly. For another, the technological underpinnings and Content Management System (CMS) might be what’s most important.
  • CHIEFMARTECH  |  SATURDAY, NOVEMBER 21, 2015
    [Generation] Marketing data technology: making sense of the puzzle
    Activation relates to putting data to work at the most tactical level, establishing a seamless connection with the marketing experiences it helps generate. Insights are the most important output generated by the Data Discovery functions. found it very interesting and invited him to share his perspective with readers here.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Generation] 5 Ways AEC Marketing Professionals Can Make an Impact on an Organization’s Bottom Line
    The progressive generational shift in the workplace as Baby Boomers retire and Millennials solidify their stake may help alleviate some of that long-held stigma. It’s a hyper-competitive marketplace. Traditional thinking also relegates marketing professionals to the role of support—and often to that of proposal machines.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Generation] Shelf Life of Social Media Links Only 3 Hours [Data]
    And while you can expect that the majority of links will only remain interesting for less than 2 hours, others can generate a lot more interaction and clicks, lasting for more than 11 hours. When it comes to link sharing in social media, it turns out it's not about where you share it -- it's about what you share. Half Life Research Results.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 4, 2011
    [Generation] How to Build a Value Proposition that Sells
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. One of the most difficult things entrepreneurs and salespeople struggle with is describing. Mike Schultz. the value of what they offer. Click on Watch the Videos). What do you think? We love comments and people who share. sales challenge
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Generation] 28 (of the) Best LinkedIn Marketing Guides of 2014
    As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. Image credit: Cox Business. The site’s expanded features have created new opportunities, but using all of these new features—and using them effectively—can be challenging.
  • MARKETING ACTION  |  TUESDAY, JULY 21, 2015
    [Generation] 9 Email Marketing Best Practices to Explode Your ROI
    The most often quoted may be the Direct Marketing Association’s 2013 Statistical Fact Book which clocked email marketing in at generating a 4300% return on investment. We more than doubled our own clickthrough rate with responsive email and significantly increased the number of sales-ready leads (SLRs) generated. whopping $42.08
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 13, 2012
    [Generation] Help! I Need a Marketing Automation Vendor with Social Media Savvy
    According to The Annuitas Group, a demand generation consulting firm, there are more than 100 vendors , and their features vary significantly. Passionate about product marketing, lead generation and marketing automation, Deborah has over 10 years, experience in communications and program management. Where Do I Start? dynamics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 23, 2015
    [Generation] 28 Super Easy Tips on How to Promote Your Content
    We use Bitly and Click To Tweet’s link generator to make this happen. By Brooke B. Sellas, {grow} Contributing Columnist. Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code  explains, “great content isn’t the finish line, it’s the starting line.”
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 15, 2014
    [Generation] The Chief Digital Officer Dilemma: How to Transform without a CDO
    Social media marketing and digital advertising can push a company past its limits as consumers engage in new ways, talk about your brand online, and generate data that can be mined for improved relationships. There is no doubt; we live in a fluid digital environment. Reviewing digital initiatives and prioritizing for digital transformation.
  • HUBSPOT  |  MONDAY, JUNE 24, 2013
    [Generation] Billion-Dollar Babies: Are All These Little Companies Really Worth $1 Billion?
    There’s also the sense that the next wave of computing, built on mobile devices and social software, is going to be bigger than anything that has come before it, a giant wave of opportunity that will create a new generation of tech titans. Recently the company started generating some revenue. Here Are the Cool Kids. Neither do we.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, APRIL 1, 2011
    [Generation] March 2011 Release – New Company Profile Design, Prospect List Sorting, and seamless export to Microsoft Dynamics CRM
    When you generate a company list the default sorting will be by name but you’ll notice that the columns allow you to sort by business type, industry, revenue, or employees.  We are happy to announce our March 2011 release. Enjoy! Here are your V61 March release highlights: • New Company Detail View. Company List Sorting. Thanks again!
  • CONVERSIONATION  |  FRIDAY, MAY 27, 2011
    [Generation] Where does Content Marketing Belong in the Social Business?
    Providing the “external” clients (in the broadest sense) with better information , relevant contextual content, and ways to “generate” content themselves. I am often asked which department is responsible for social media marketing, content marketing and other forms of what people still call “new ways of doing marketing&#.
  • 3D2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Generation] How to Increase Email Response Rates
    Call us at +1 718-709-0900 (US) or +39 06 978446 60 (EMEA), or contact us online to find out how you can develop an email marketing strategy to generate and nurture leads. Email marketing isn’t dead, but to make it work you need a sound email marketing strategy. Email marketing is actually alive and kicking harder than ever. Email Marketing
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 19, 2014
    [Generation] Interesting Infographics: How C-Suite Leaders Spend Every Minute of the Day
    From a B2B demand generation perspective, how does this, if any, change the way you strategize communication and marketing to business leaders? If you are a C-Suite level executive or your clients are executives, I think you will find this infographic both useful and interesting. love that strategizing is included in results.
  • FATHOM  |  WEDNESDAY, OCTOBER 7, 2015
    [Generation] 4 Keyword Filters to Run in Every Search Account
    Depending on your account goals (lead generation or e-commerce sales) this filter will vary. For the lead generation accounts I manage, most have a target cost per lead that keeps them profitable. Anyone who manages paid search campaigns knows how important efficiency is. Below first page bid. Zero impressions.
  • WRITING ON THE WEB  |  THURSDAY, JULY 16, 2015
    [Generation] Client Testimonials: Readers Know When They’re Phony
    This generates general comments, but in the absence of a specific testimonial, could also work. There’s no doubt that  social proof  is one of the key ways people decide to buy or try your products or services. Even though he had a solid reputation as an expert in his field, he was concerned about authenticity and sincerity.
  • MARKETRI  |  TUESDAY, JULY 23, 2013
    [Generation] Is Your Online Content “Just Okay?” Don’t Settle for Mediocrity!
    Some questions immediately come to mind: Are you consistently generating new content? Writing regular blog posts is a terrific way to generate content (e.g., Here’s what you need to know: Customized Content + Relevant Key Words = Higher Search Rankings and Improved SEO. Let’s investigate. clients, customers and prospects)?
  • B2B MARKETING INSIDER  |  MONDAY, JULY 6, 2015
    [Generation] 5 Companies Using Technology To Improve The Developing World
    Based out of San Francisco allows “people to donate as little as $5 towards low-cost, high-impact medical treatment for patient in third-world countries.” As  The New York Times  states that, “Watsi represents the next generation of charities dependent on online donors”. 3.  million new cases of breast cancer worldwide. Samsung. Watsi.
  • MODERN B2B MARKETING  |  MONDAY, MAY 6, 2013
    [Generation] Interaction Analysis as a Leading Indicator of Funnel Conversions
    If we were to calculate the gross behavioral score generated for a time period , this can tell us how much interaction there was. by Rajiv Kapoor Here’s a problem almost every marketer has faced. Let’s say you take a look at your conversions for the quarter and the results are not good. How do you know what the issue is? Webinars.
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Generation] Q&A About The Q1 Conversation Analytics Call Report Infographic
    Yes, we will generate a White Paper with more in-depth analysis of the data contained in the infographic. What is the infographic? The infographic is titled: Conversation Analytics, Data From Every Call Analyzed, Q1.2014. It''s a crappy title, we know. But, it is descriptive. The infographic is an aggregate look at that data. Oh yeah.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2012
    [Generation] 6 Different Emails Every Marketer Should Consider Sending
    When you promote one main message and call-to-action, it will be easy for you to track progress , such as click-through rate, conversion rate, and leads generated from the individual send. According to HubSpot's research , lead nurturing emails generate an 8% CTR compared to general email sends, which generate just a 3% CTR.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 10, 2012
    [Generation] Can’t miss social media books for your Christmas list
    Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media. There are SO MANY books out there on social media. Too many, to be honest. The best and worst things about the book. have suggested new international regulations through the U.N. Short of that, you’ll have to rely on my alerts. By C.C.
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Generation] How to Cultivate a Company-Wide Social Media Culture
    One of the simplest ways to do this is include social sharing buttons and social follow modules all over your website -- and hey, you'll be reaping the benefits of increased content reach, site traffic, and lead generation, too. The workplace as we once knew it -- post-it notes, memos, fax machines -- that's all gone. Yours.
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 3, 2013
    [Generation] Marketing Resolutions for 2013
    Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Optimizing your landing pages can result in more conversions without generating more traffic. The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Track analytics.
  • BIZNOLOGY  |  MONDAY, DECEMBER 7, 2015
    [Generation] 5 B2B data trends
    Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. The new world of B2B data! In the last 10-15 years, we have seen an explosion in B2B data world not only in the amount and availability of data, but the usages as well. Big Data.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 5, 2015
    [Generation] You have a new match! Online dating tips for the B2B inbound marketer
    Companies that blog generate 67% more leads per month than those that don’t, and 82% of marketers who blog on a daily basis acquired a customer from it. Back on the market or going to market? Hot tips from Earnest! That’s a huge number of people using the Internet as means of looking for a partner (or a bit of ‘fun’). Playing the long game.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 19, 2013
    [Generation] Just Because It’s Content, Doesn’t Mean It’s Good
    Somewhere along the line, we outsourced that stuff to agencies and filled our marketing departments with demand generation pit bosses and brand evangelists who filled in briefs and managed agencies. It must have been about June when Linda called. “Do you know a good B2B writer?”, ” Not true. They went freelance.
  • INBLURBS  |  TUESDAY, FEBRUARY 8, 2011
    [Generation] Internet population has crossed 2 billion
    How many sales leads does your website generate? The UN’s telecommunication agency released a statement that the number of internet users in the world has now touched the 2 billion mark. Around 6.8 billion people are on the planet currently. The statement shows that about a third of the world population surfs online.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, MARCH 16, 2012
    [Generation] Never Write a Sales Proposal Without Asking This First
    ” — has helped focus my discussions, positioned me as a partner rather than a vendor, earned me respect from the client, and generated business. Dan Markowitz , president of TimeBack Management and author of A Factory of One is always looking for ways to cut out unnecessary work that don't help you achieve your primary goals.
  • ACT-ON  |  FRIDAY, JANUARY 1, 2016
    [Generation] 5 New Year’s Resolutions for Marketers
    In order to continually generate demand, we need to create the right kind of content for every stage of the customer lifecycle. There’s something very optimistic about the people who make New Year’s resolutions every year. Hope springs eternal. In 2016, I plan to take this approach to heart. Create More Data-Driven Content.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2011
    [Generation] 65% of Marketers Don't Track Leads From Social Media [Data]
    Is the primary goal of your social media initiatives to generate more and more fans and followers? This means that a whopping 65% of marketers aren't even measuring leads generated from social media. While yes, generating engagement is valuable, engagement shouldn't be the ultimate goal. It shouldn't be. Marketing Takeaway.
  • MARKETRI  |  FRIDAY, JUNE 1, 2012
    [Generation] Our Top 10 Best Practices for Blogging
    Blogging is one of the best and most cost efficient ways to generate and share your unique thought leadership. We are constantly hearing about the value of content marketing and passing this information on to our clients. Typically, blogging is the cornerstone of any content marketing plan that we develop for our clients. Use keywords.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 31, 2012
    [Generation] Fearless Competitor Ranked No.1 as the Best B2B Marketing Blog of 2012 by Buyerzone.com
    In the article, BuyerZone recognizes blog founder, Jeff Ogden, President of the sales lead generation company, Find New Customers , as a B2B expert and says, “Jeff Ogden has a resume that stretches into next week. Jeff Ogden’s Blog Fearless Competitor Achieves National Recognition as the No. About Fearless Competitor. About BuyerZone.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 30, 2012
    [Generation] HubSpot Launches New Version to Deliver Better-Targeted Content
    social media tracking that captures responses to system-generated social media messages within the contact database. HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. The new database is built with HBase , which accesses Hadoop files. workflows (hah!
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Generation] Steve Nicholls on Social Media as a Crucial Component for Success
    Today, anyone, anywhere and at anytime can generate and share content on the Internet: this is social media. Thinking of a business strategy without social media has become antiquated, unless you travel at least 20 years back in time. Today, a business is no longer sustainable without an effective social media agenda.
  • HUBSPOT  |  THURSDAY, AUGUST 9, 2012
    [Generation] Answers To Your Top 9 Questions About Using LinkedIn Ads
    If you’re generating more leads or have a higher click-through rate from one of your test images, you’ll know exactly which ad image performs best and you can deactivate the other. CPC is best for generating leads and engagement on your landing page. Are you ready to become a LinkedIn Ad Master? Let’s get started!
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 30, 2013
    [Generation] 25 Holiday Marketing Tips & Ideas
    Get more free holiday marketing resources at our VR Everything Holiday site including holiday email templates, festive call to action buttons and a subject line generator that will create 18 holiday subject lines in seconds! Maximize your profits this holiday season with the following 25 holiday marketing tips and ideas. Finders, keepers!
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 15, 2013
    [Generation] The Mathematics of Revenue Cycle Strategy
    At some level of the organization you will want to look at this but at a demand generation level you will likely want to assume this variable is constant. If P increases you will generate more revenue. Author: Rajiv Kapoor Change of focus. Once clients of mine get their marketing automation platform in place their entire focus changes.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Generation] 4 Ways to Segment Your Best Leads
    If you do inbound marketing correctly, you'll be generating tons of leads for your business. Which one generates the best leads? HubSpot Customer Tip: Slice and dice your leads in your CRM integrated with HubSpot based on "first conversion event" to see which offers generate the best leads for you. 2. Key Conversion Events.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Generation] 22 Must Know SEO Writing Tips for Higher Rankings
    Need to generate more leads and sales for your business? Image source. SEO writing tips in 2014? With all that has happened in search in recent years, do we really even need them? The answer is yes. Despite all the speculation in the industry,  SEO is not dead , and it can still help you rank in SERPs when creating content. Plan ahead.
  • ACTIVEDEMAND  |  THURSDAY, DECEMBER 17, 2015
    [Generation] How Call Tracking Makes Lead Management Easier
    Use Unique TFNs on Different Campaigns Don’t you have to know where your leads are coming from so you can effectively allocate clients’ budgets to the campaigns that generate leads while stopping the ones that are ineffective? Manually entering caller information into a CRM system. Of course you do.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Generation] The Psychology of Checking Your Email
    Skinner, applies to “active behavior that operates upon the environment to generate consequences" The action -- checking email -- is reinforced by the consequence -- we get email. If you’re normal , you checked your email within the past 60 minutes. If you’re even more normal , you don’t even "check your email." Email is a monster.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 6, 2011
    [Generation] Why B2B Marketing Is Not Social: An Unexpected Insight from.
    For instance, w/B2Bs that need to generate mass 1:1 contacts, w/repeat customers (like FedEx or Staples) and don’t have a salesforce calling on prospects, then YES I concur that that is an example of a B2B that should absolutely embrace SM. It was the silence of Twitter. No wonder they are not embracing it as marketers. Cheers.
  • HUBSPOT  |  TUESDAY, JANUARY 12, 2016
    [Generation] How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd
    As a B2B marketer, you can leverage your online relationships to have content produced for you, whether it’s user-generated content (UGC) produced by customers, or commentary from industry thought leaders. B2B marketing survives and thrives on the steam engine of content. How do you keep up? One good answer is crowdsourcing.
  • SALESFUSION  |  TUESDAY, JANUARY 7, 2014
    [Generation] 14 Marketing Automation Benefits for 2014
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post 14 Marketing Automation Benefits for 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal.
  • B2BBLOGGERS  |  THURSDAY, APRIL 29, 2010
    [Generation] Overcoming the B2B Marcom Manager's Content Conundrum
    This same content can also generate the links that boost search traffic, leads and sales. Content , links and trust are the currencies of the internet.  Relevant, useful content provided on a regular basis across multiple social and online media helps build trust.  Then, organize your browser to optimize time spent online.  Or Does It? 5.
  • BLUE FOCUS MARKETING  |  TUESDAY, APRIL 9, 2013
    [Generation] Secrets to Social Branding Success for Small Businesses
    With enough of this social capital, your community members will soon become your brand ambassadors, expanding your sphere of influence and helping you to generate new leads. Welcome to the social media conversation of 2013, where business and marketing communities have accepted the why of social media, and now they have begun asking the how.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 26, 2014
    [Generation] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
    A decade ago, “sales-marketing alignment” was not a phrase on the tips of our tongues every time we entered a conversation about lead generation and revenue. Thus, attaining a successful funnel is not about how many contacts or names you generate, it’s about what converts to revenue at the bottom of the funnel. But it is now.
  • CLIENT BRIDGE  |  WEDNESDAY, MAY 28, 2014
    [Generation] Does your company's Web presence differentiate your company from the competition?
    In addition to the sales prospects generated by search engines your company needs sales prospects that are searching specifically for your company. An interesting question and one that has significant impact on your company''s ability to grow. The Web offers extensive opportunities to grow your business but it isn''t magic, it is a tool.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 15, 2013
    [Generation] 'Boring' Companies Succeeding on Social Media, Google+ for Business, and More in HubSpot Content This Week
    If you want to catch up on the latest and greatest best practices for building a brand and generating leads with Google+, download our Introduction to Google+ for Business. One of the hardest parts about inbound marketing is juggling to keep up with all of the changes every week among all of your other marketing duties. Image credit: Helico.
  • CAPTORA  |  THURSDAY, JANUARY 28, 2016
    [Generation] Quality or Quantity? Pros (and Cons) of Two Funnel Strategies
    No matter which approach you choose, the key to generating enough new customers to meet revenue goals is to monitor closely targets vs. actuals as you move down the funnel. When it comes to leads, what’s the best strategy for sales success: volume or selectivity? Let’s look at how both approaches can work. . Quality over Quantity.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Generation] 5 B2B Website Design Trends for 2016
    Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. We know from research that nearly everyone considering doing business with you will first look at your website. And nothing deters a prospect faster than a website that looks outdated. Let’s take a look at the latest trends. 1.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 24, 2013
    [Generation] 3 Key Behaviors that Guarantee a Great Customer Service Team
    If you’ve invested in a customer success team, you probably already know that its members are as important as your sales team in generating revenue for your organization. They sit in front of your customers; they control relationships with your revenue-generators. Encourage Feedback and Active Listening. Value Your Team.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 2, 2015
    [Generation] Reborn AutoPilot Aims to Simplify Multi-Channel Marketing
    The domain autopilot.com belongs to a firm selling salt chlorine generators. Autopilot *, formerly AutopilotHQ and Bislr before that, relaunched itself today. wrote about Bislr in November 2013. So what has changed? The difference is in the details. But from Autopilot’s own perspective, its real differentiator is simplicity.
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 10, 2013
    [Generation] How to Double Traffic to Your Blog in 6 Months
    This is the most important thing you can do to generate traffic. Over the last 7 months the traffic to our blog has increased by more than 2500%. That means two things: 1) we weren''t getting much blog traffic 7 months ago ;) and 2) our blog traffic is WAAY up. Now, we''ve settled in at writing 2 blog posts each day. stop eating pie).
  • SYNECORE  |  MONDAY, JULY 1, 2013
    [Generation] Save the Humans! Wearable Tech Gives a New Definition to Integration
    Case in point: in a post for The Guardian, Kate Bevan writes that Intel’s team of futurologists and anthropologists “have a vision of a world where the technology is not an adjunct (as the mobile phone or the tablet is now) but embedded in our lives, generating and mining data in a way that''s functional and useful to us.”. So THERE. thought.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 20, 2013
    [Generation] Sales Prospecting Perspectives Weekly Recap - Week of September 20, 2013
    She offered advice for implementing social filters into your sales & marketing strategy, including lead generation, lead scoring, and social data. Happy Friday, Sales Prospecting Perspectives readers! Enjoy! Employee productivity is key to a successful business. Now, they need to learn to build and grow communities on the visiual web.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 23, 2011
    [Generation] 20 Tips to Get Your Content Seen on Facebook
    Encourage user-generated content , including user-created photos, comments, or links. Facebook can be a great channel for spreading your content to a huge and active audience, but only if your content gets seen. Posting a video or a status update doesn't matter if no one sees it. Check out the slides and resources here. Here are 20 ideas.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Generation] 9 Highly Reputable Resources for Compelling Marketing Stats
    Not only does this massive list of accurate and trustworthy facts and figures include convenient categories like “SEO” and “lead generation” for convenient access, all statistics are linked to the original source. If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Count me in.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 22, 2012
    [Generation] Corporate Culture: To Facebook Or Not To Facebook
    Since the creation of our Facebook page, and among other social media efforts we have wildly increased traffic to our sites and generated inbound inquiries. Yes, I go on Facebook at work. But it’s not what you think, well most of the time. Facebook, or SpacePage, as my Grandmother says, serves various different purposes. And hey!
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 21, 2012
    [Generation] Lies My Content Marketing Expert Told Me
    User-generated content adds to the noise. The word cloud illustration was generated from articles on the topic (my last column focused on the use of imagery in content marketing; word clouds are a great way to combine images with text, and show which words and phrases are most popular; here, I simply copied and pasted the text into Wordle ).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 22, 2013
    [Generation] Call for Speakers! 4 Reasons to Strut Your Marketing Stuff at Eloqua Experience 2013
    by Amanda Batista | Tweet this Imagine it! See it! Do it! We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers from different industries and business processes. Come join us in San Francisco this fall! Kick the speaking nerves by working collaboratively on your presentation! Network with new peeps!
  • SYNECORE  |  THURSDAY, JULY 31, 2014
    [Generation] We are young; what the Class of 2014 can teach us about Instagram
    It seems we’re always trying to make predictions about the future: what tech company will rule them all; what social platform will the upcoming consumer generation latch onto; will Bolt’s open letter to Facebook pull at the tech giant’s (hopefully existent) heartstrings, etc. I don’t have answers to questions one and three. The winners?
  • B2B MARKETING INSIDER  |  MONDAY, JULY 19, 2010
    [Generation] 7 Tips For Successful Lead Follow-up
    The companies that are able to create a sustainable responder generation program will see higher conversions and sales. You will see a diminishing return on every call made outside of 48 hours, and after 7 days you will see a 60-70% drop in leads generated. There is no simple answer to messages that generate return calls.
  • GREAT B2B MARKETING  |  THURSDAY, JANUARY 10, 2013
    [Generation] Marketing Can Be Amusing
    After all, the marketing department is only one step removed from the sales department and revenue generation—the lifeblood of all businesses. Marketing is a serious subject at most companies. While this is not amusing, there is some comedy in our daily marketing lives and the various misconceptions about the practice. Now that’s amusing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 23, 2011
    [Generation] 8 Technologies Marketers Should be Thankful For
    As new technologies and communication channels keep popping up email has still proven to be one of the most effective ways to generate leads and engage prospects throughout the funnel. 7. by Andrew Moravick | Tweet this Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. Web and Mobile Apps.
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