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HUBSPOT New Chart: Biggest Challenges Facing Email Marketing in 2011
| TUESDAY, JANUARY 4, 2011
This lead generating and nurturing cycle relies on every piece of the marketing puzzle working to its fullest. Email marketing is tied to inbound marketing: inbound brings in the leads, email nurtures them and sends them back to the website or landing page which, in turn, offers valuable content that helps convert the lead into a sale.
EARNEST ABOUT B2B This is the week that was: Can I ask you on a data?
| MONDAY, MAY 14, 2012
This is the next generation of business buyer and one to keep our beady eyes on – because they will be measuring you up for sure. The writer strike is off, the reading and research has begun and the news and views of the B2B community are once again distilled into one blog post. Enjoy. Content advice of the week. Content. New formats? just!).
EARNEST ABOUT B2B This is the week that was: When social media showed its good and bad side
| TUESDAY, AUGUST 16, 2011
Well not a huge amount, apart from of course a slap in the face that social media is truly the mouthpiece of the next generation and the channel that tomorrow’s business leaders, and buyers, will be using. Is there anything the world of business, and B2B, could learn from this? But is this right, and more importantly is it fair? Fear not!
ENGAGE 5 Myths About Customer Reviews and the Wild Web
| THURSDAY, MARCH 31, 2011
Myth #2: User generated content will distract people from the copy I want them to read – my product descriptions. T he web, as we’ve been told, is the Wild West. Anything goes. So why would you let them have their say on your site? You’d be setting yourself up for the web equivalent of a showdown at the O.K. Corral. Right?
B2B MARKETING INSIDER The Hottest B2B Marketing Insider Topics Of 2010
| TUESDAY, JANUARY 4, 2011
5 Steps to Achieve Lead Generation ROI , May 12 (one of my earliest posts). On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. Since that time, I have written 60 posts, nearly 10,000 of you have come to my site, from over 120 countries, viewing more than 20,000 pages of content. Why Do You Tweet?
B2BBLOGGERS The Year Of The Real Time Enterprise | B2Bbloggers.com - B2B.
| FRIDAY, NOVEMBER 12, 2010
Topics include content marketing, B2B social media, demand generation, marketing automation, and more. We could all suggest that mobile, apps, and b2b social media are high level trends that will continue into for 2011. They are no-brainers, right? This week enjoy the first two. It actually significantly damages your reputation with me.
MODERN B2B MARKETING Dismantling The Brick Wall: 3 Things That Separate Sales & Marketing & Hinder Sales Effectiveness
| THURSDAY, JUNE 30, 2011
It becomes more apparent with the advances in lead generation, nurturing and conversion that if sales and marketing aren’t playing with the same rule book, things can go south quickly.Stop problems before they start by making sales and marketing alignment a priority. Often the wall exists as a function of poor sales and marketing alignment.
HUBSPOT How Social Media Is Impacting Search With Rand Fishkin [@InboundNow #22]
| THURSDAY, MAY 26, 2011
Leveraging user-generated content with YOUmoz. Leveraging User-Generated Content With YOUmoz. Rand Fishkin joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing Podcast ! Rand is CEO and co-founder of SEOmoz , co-author of The Art of SEO , and the go-to guy in the SEO industry. No one can.
HUBSPOT 9 Things Sales Should Do To Help With Inbound Marketing
| FRIDAY, OCTOBER 15, 2010
Take a day or even a couple of hours to shadow your marketing department to really understand what it takes to generate those leads you get. Imagine not picking up the phone for an hour but still somehow generating leads, that’s content. Here are 9 things your sales organization can do to help marketing: 1. That says it all.
MODERN B2B MARKETING The ABC’s of Email Marketing
| TUESDAY, JULY 19, 2011
People are only willing to give so much time when it comes to reading emails; make sure that time is worth it: follow your gut; it will make generating leads a lot less stressful. by Maria Pergolino Learning anything new can be tricky. The same goes for admitting that you’ve been in the game a long time and you still don’t know all the rules.
MARKETRI SO A SLAM DUNK! The 2012 SOCIAL SLAM Delivers All Day Long
| MONDAY, APRIL 30, 2012
If you are a blogging / user-generated content doubter, just sit through a 20-minute presentation by Marcus Sheridan , a pool installation business owner turned social media inspirational speaker. For anyone who believes the best social media ideas come of out of New York, Chicago or other major cities, you better think again.
MARKETRI Time to Retire Old School B2B Web Practices
| THURSDAY, MARCH 8, 2012
Many B2B businesses are, however, looking for some sort of direct response or lead generation from the end user.” The B2B marketing world is changing. Web sites are the “hub” for many B2B marketing programs especially among professional services firms. Resource rich content pulls visitors to the Web site. as helpful links.
MARKETRI The 4 Skills Every CPA Should Master to Build Business
| TUESDAY, MARCH 5, 2013
Skill 2: Generating referrals. If you're a CPA, you are most likely plugging away during tax season, and gaining new clients and prospects might be the furthest thing from your mind. Likely, your immediate focus is on handling your current workload. Not exactly. So, what are the most important tips and skills to develop?
MARKETRI How Professional Services Firm Can Excel at Content Marketing without Jeopardizing Billable Time
| THURSDAY, FEBRUARY 28, 2013
With the following time-saving strategies, you can accomplish one more thing: growing your business by generating leads online with content marketing! Have you seen the popular news clip that has spawned a media and meme sensation? They seem to think I am as crazy as these memes are. Well, believe it! Here’s how: Divide and conquer.
MARKETRI Starting to Think About Purchasing B2B Marketing Services? (Part 2)
| TUESDAY, FEBRUARY 19, 2013
Cross-Selling: Generating additional business from existing clients. Here are the Most Frequently Asked Questions for the Mid-Stage Buyer. Part Two of Three. The purchase of B2B marketing services is typically a three legged journey. ” A valid question indeed! So, let’s dig in and address the FAQs of mid-stage buyers. Branding.
MARKETRI The DOs and DON'Ts of Writing Effective Calls-to-Action
| THURSDAY, OCTOBER 11, 2012
Start your CTA with verbs and action phrases like: Learn, Watch, Receive, Save, Find, Generate. It seems like we’ve been talking a lot about the importance of Calls-to-Action (CTAs) lately. First, we made it clear that calls-to-action won’t kill a cute, fluffy puppy. There’s good reason for this. Call-to-Action DOs.
MARKETRI Uncovering the Mysteries of Google and Off-Page SEO (Part 1 of 2)
| WEDNESDAY, JUNE 27, 2012
What Google discourages a is a huge number of backlinks for the same keyword submitted all at the same time (for example 20,000 links generated all at once is a red flag to Google). Search engine optimization can be confusing and, frankly, can seem like a bit of a black hole. It's very important that you don't link back to them.
HUBSPOT Excuse Me, There's a Digital Hair in My Print Media Soup
| THURSDAY, OCTOBER 4, 2012
We believe in the merits of channels like Google, Facebook, Twitter, LinkedIn , and the whole wide interwebs for marketers and business owners to spread their message, and generate leads and customers. As inbound marketers, we're really into digital media. That doesn't mean, however, that we're vehemently against any print media. Hokay.
HUBSPOT 16 Ways to Simplify Your Prospects' Decision-Making Process
| TUESDAY, JULY 10, 2012
Any time you deliver on something different from what's advertised, you not only confuse your leads, but you also generate unqualified leads. In an effort to break through the clutter and get the attention of more potential customers, are marketers going too far? 16 Ways to Simplify Your Prospects' Decision-Making Process. WIIFM?).
B2BBLOGGERS Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
| WEDNESDAY, AUGUST 4, 2010
If that’s the case, then to kick start your B2B blog and improve your conversion rates you need to stop thinking less about conversation and engagement for a moment, and more about: generating targeted traffic ensuring your site has awesome call-to-actions and easily navigated links to well-constructed squeeze pages. clicks down.
B2B IDEAS @ WORK The Sharpest B2B Social Media Monitoring Tools in the Shed - Part III
| FRIDAY, DECEMBER 3, 2010
Spiral16 Spiral16’s various social media monitoring tools assist marketers in generating what they need the most – leads. As B2B marketers, it’s important for us to stay up-to-date on all the latest trends and topics in a variety of industries. Also, be on the lookout for an upgrade.
IT'S ALL ABOUT REVENUE 3 Ways to Influence the Quora Community
| MONDAY, MARCH 21, 2011
We studied nearly 500 answers spanning 50 Quora questions on topics related to marketing, advertising, demand generation and social media, then identified three sure-fire ways to ensure your answer ranks among the most discussed and “voted” posts. by Joe Chernov | Tweet this. So the below repost should be fresh for our following. It’s 145.
HUBSPOT Successful Blogging Topics for eCommerce Websites
| WEDNESDAY, DECEMBER 15, 2010
These spikes are a great opportunity to generate jumps in traffic by simply discussing hot topics in the industry. As you begin to regularly blog you should analyze which articles generate the most traffic, comments and inbound links to your website to help determine what interest your audience most. eCommerce Blog Topics.
HUBSPOT What REALLY Matters in a Website Redesign
| THURSDAY, JULY 22, 2010
These fleeting two seconds just might be the difference between acquiring a new customer who generates revenue for you, or simply a lost prospect who falls into the seductive arms of one of your competitors. Avoid wasting time on distracting flashy imagery or minute details that won't increase in lead generation. Conclusion.
YOUR SALES MANAGEMENT GURU No Regrets: Your Recipe For Personal/Professional Success
| TUESDAY, OCTOBER 12, 2010
Acumen is adept at “operationalizing” its expertise in business and sales execution, channel management, revenue generation, sales analysis, forecasting, recruitment, and sales training to help organizations move up and move ahead. . No Regrets: Finding Your Recipe for. Personal and Professional Success. Thoreson. Wright. Thoreson. Wright.
HUBSPOT 8 Real-Life Examples of Outbound Marketing Gone Terribly Wrong
| THURSDAY, JANUARY 3, 2013
Hopefully promotions for season six of Mad Men will generate the right kind of buzz. Every marketer has had that foot-in-mouth moment (we've even written a whole blog post about some of our most notable ones). And you know what makes prevention a lot more difficult? It's not that you shouldn't engage in some of these tactics once in a while.
MANHATTAN MARKETING MAVEN The Pinterest Success Formula
| WEDNESDAY, FEBRUARY 22, 2012
Pinterest, the virtual pin board, tickler file and scrapbook, has come out of the woodwork two years after launching and captured the attention and the traffic of 10 million unique users and generated approximately 1 million pins almost overnight. The average user is a woman who spends 15 minutes per session on the site. Press.
MANHATTAN MARKETING MAVEN The Coming Mobile Payments Revolution
| THURSDAY, FEBRUARY 17, 2011
The branding and lead generation work will have to be extremely creative and will live at the nexus of social-digital-mobile. New technical standards and consumers' extensive use of mobile media during Holiday 2010 put us on the cusp of an explosion in mobile payments. Mobile payments will be data-rich and complicated.
HUBSPOT Leveraging the Pounce Strategy to Increase Sales
| TUESDAY, MARCH 15, 2011
Mike wears the dual hats of both CEO and CMO for Green Leads , a leader in inbound demand generation and techniques. This is a blog post written by Mike Damphousse. Green Leads is a HubSpot customer. On March 24th at 2:00pm, I'll be joining Jill Konrath on her Sales Productivity Summit and presenting A Day in the Life of a Sales 2.0
TRADESMEN INSIGHTS Video: An Underused Media For Manufacturing Companies
| WEDNESDAY, OCTOBER 17, 2012
Lead Generation: Drive Interest and Boost Leads. If a picture is worth a million words, then what’s a video worth? to-B marketers are finally coming to realize that video is an important marketing tool. What some don’t realize is that putting it on your website may not be the best place to house it. There are 2.5
HUBSPOT 7 Sure-Fire Signs Your SEO Sucks
| THURSDAY, DECEMBER 8, 2011
How to Fix It: If you're not tracking your efforts now, start measuring the following metrics to keep yourself on track: monthly listing position for keywords you're targeting, traffic generated from keywords, conversion rate (both to lead and to customer), inbound links, time on site, and bounce rate. Signs Your SEO Sucks, and How To Fix It.
HUBSPOT SEO is Evolving Fast: Basics Are No Longer Enough
| TUESDAY, APRIL 27, 2010
There are a number of more impactful metrics that represent measurable results for your business including organic traffic, conversion rate, leads and sales generated. HubSpot has been reaching out to online marketing experts to get their perspectives on the evolution of SEO and what it means for SMBs. Why or Why not? Content is king.
B2BBLOGGERS Metrics That Matter in B2B Marketing [#B2Bchat]
| THURSDAY, AUGUST 26, 2010
About the B2Bblogger: Andrew Spoeth is an independent marketing consultant who specializes in B2B demand generation. That has become the marketer’s mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. But is a comprehensive measurement strategy the key to success? Absolutely not.
HUBSPOT How to Score Your Leads So Sales Works the Hottest Prospects
| WEDNESDAY, FEBRUARY 8, 2012
Instead, your marketing team should be focusing on generating more leads. The good news about inbound marketing is that it can help you attract high volumes of leads. The challenge then becomes, how do you separate the good, quality leads from the people who are just starting to look around? Decide if Your Business Needs Lead Scoring.
HUBSPOT 101 Signs You're an Inbound Marketer
| THURSDAY, OCTOBER 27, 2011
Sure, we have our quirky obsessions with data, Excel, content creation, and lead generation. We inbound marketers need to stick together! But hey, that's what makes us so darn successful! Read this list, and see if you can relate. If you do, there's a very good chance you're an inbound marketer too! 101 Signs You're an Inbound Marketer.
MODERN B2B MARKETING 11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)
| MONDAY, APRIL 5, 2010
SEO tools: As someone in demand generation I never know what is going to be asked in a meeting. Iphone Apps for B2B Marketing. Recently on LinkedIn the American Marketing Association posted a question about how Apple’s new iPad can be useful for B2B marketers. There were a lot of negative comments, saying there will be no use or impact.
LOOPFUSE Look Before You Leap (Market Sustainability)
| MONDAY, OCTOBER 18, 2010
Look Before You Leap (Market Sustainability) October 18th, 2010 by Marcus Tewksbury Yes, there is a successful formula for transforming your approach to the marketplace by arming your marketing, social, and pr teams with a sales mindset that can give you unfair competitive advantage. Selling marketing software to a retailer? Then it would be COGS.
SALES INTELLIGENCE VIEW Avoid These Common Sales Mistakes
| THURSDAY, APRIL 18, 2013
According to David Meerman Scott, Marketing and Leadership Strategist , a common mistake many salespeople make is spending time generating traffic to the homepage of their company website. He instead recommends that salespeople generate traffic to landing pages. 'Poor Lead Qualification. Not Listening to Your Prospects. Poor Follow-Up.
JUNTA 42 7 Reasons NOT to do Content Marketing
| TUESDAY, JUNE 22, 2010
Why are you spending time and resources on content marketing that will have no hope of generating more revenue or cost savings in some way? It seems everyone is jumping on the content marketing bandwagon these days. Yeah, I said it. Here they are. Reason #1 - No Content Marketing Strategy. We should be blogging. It's a pact.
MANHATTAN MARKETING MAVEN Typecasting Twitter
| WEDNESDAY, NOVEMBER 24, 2010
It is common for brands to assess the impact or resonance of TV commercials or important promotions by looking to see if and how much Twitter patter they generate. As social media become routine in consumers’ lives, marketers are eager to understand how and why different social networks are perceived and how they are used. Story Extender.
DIANNA HUFF - B2B MARCOM Basic SEO Marketing Yields Big Results for B2B Manufacturing Company
| THURSDAY, FEBRUARY 9, 2012
Because it can take a little while for new sites to rank well in Google (sites usually appear in the index fairly quickly; getting high rankings is a whole other issue), I now recommend that companies use pay-per-click (PPC) to generate leads while waiting for leads from organic search to kick in. My recommendation? Yeah baby!).
HUBSPOT Google Introduces +1 Button for Websites
| WEDNESDAY, JUNE 1, 2011
Google offers helpful instructions and a code generator to enable site owners to add the new +1 Buttons to their websites. A couple of months ago, we reported on the launch of Google's +1 button for Google search engine results and AdWords ads. How +1 Works on Websites. Now, users can recommend content on a page while they're still on it.
B2B IDEAS @ WORK B2B Marketing Events Around The World - Dec 2011
| FRIDAY, DECEMBER 2, 2011
December 7, Training Workshop: Sales and Marketing Alignment London, England: This workshop is essential for those responsible for lead generation in particular, both client and agency side, including heads of marketing, marketing managers, marketing executives, account managers, account executives and marketing specialists.
WONDERING OUT LOUD Fire me, please!
| MONDAY, JANUARY 11, 2010
It may sound counterintuitive – and it is to almost anyone who gets a piece of the revenue generated by their clients – but when done properly telling a client you can no longer offer your services to them will be good for all parties involved. Relationships do not all last forever. So where’s all this going?
B2B MARKETING INSIDER Be A Hero: Choose Appointment Setting for Your Next Campaign
| TUESDAY, OCTOBER 12, 2010
Share: Read more from Demand Generation B2B Marketing , Lead Qualification , Marketing Innovation , Sales Alignment , Telemarketing 9 Comments Post a comment Chris Snell Oct 14 2010 Great post Michael. see value in both qualified lead generation and appointment setting. That is so true! Thanks for sharing! Here is why: 1. The reason?
BIZNOLOGY Should SMBs care about Yahoo Local and Bing Local?
| FRIDAY, NOVEMBER 19, 2010
Personally, I think that is great fodder for the press and necessary talk from someone positioning himself as a visionary in the next generation of the Web but I don't think it is going to happen, because most people still follow up on recommendations from family and friends with their own research. Image by renaissancechambara via Flickr.
HUBSPOT 7 Secrets to Outsourcing a Killer Content Creation Team
| MONDAY, MAY 21, 2012
If you read this blog regularly , you understand the impact inbound marketing and, more specifically, content creation have on a business' lead generation and customer acquisition efforts. Even more difficult, most agencies don't have the budget and management resources to maintain a staff of in-house writers. So what's the next natural step?
HUBSPOT Prepare for the Year of Mobile, This Time for Real
| FRIDAY, JANUARY 28, 2011
Learn How to Tweak Your Email Messaging to Generate More Leads! Two years ago, 2009 was announced as the year of mobile marketing. When we entered 2010, the marketing community again held our breath for that moment of utter mobile innovation. Now that 2011 is here, everyone is sure this will be the year of mobile. Or is it?
CONTENT MARKETING TODAY Shocking Content Marketing Lessons from Strange Bedfellows: Kate Winslet, Governor Rick Perry, and Larry Flynt
| MONDAY, NOVEMBER 14, 2011
His new book, perfectly titled, Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage , teaches us how to make as much news as the biggest newsmakers in our individual arenas. It’s all about Newsjacking: The Science of Latching onto a Hot News Story in Near Real-Time, and Making It All about You.
MODERN B2B MARKETING Marketing Forecasting – The Tools for Predictable Revenue
| FRIDAY, JANUARY 14, 2011
As executives see and understand the contribution from the marketing team from their dashboard, they can see how and if marketing is contributing to lead generation and company revenues. by Maria Pergolino Traditionally, marketing forecasts haven’t held as much weight as sales forecasts in the eyes of the CEO.
INBOUND SALES NETWORK Beware of the Google Assassin!
| THURSDAY, FEBRUARY 24, 2011
often get emails from clients or comments from prospects about how my “competitors” are offering them lead generation services (Black Hat Search Engine Optimization Tactics) at a very “economical” rate. Does your company live or die by Google? Well, what would happen if Google wiped you off the search map?
HUBSPOT The Best and Worst Brand Makeovers of 2011
| FRIDAY, DECEMBER 30, 2011
Make sure your new image can still be mutigenerational; what’s new to me may also bring back memories for my parents' generation. 2012 is almost here, and unless those Mayans are right, it's time to evaluate what changes you're going to be making to your brand to make sure you hold strong through the next twelve months. Confused?
TOM PISELLO Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.
| THURSDAY, DECEMBER 23, 2010
Demand Generation In the Face of Frugalnomics and. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Frugalnomics, the focus on bottom-line value and cost savings, remains in full effect. Do White Papers Still Engage?
SOCIAL MEDIA B2B B2B Social Selling Meets CRM
| MONDAY, OCTOBER 11, 2010
While there is much debate about the ultimate definition of this next generation approach to CRM, here are a couple of good ones that support my point: “Social CRM is a means to “understand where, what and which conversations are happening, and how to engage in conversation.” In other words, social intelligence. Engagement. Paul Greenberg.
SMASHMOUTH MARKETING Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races
| MONDAY, DECEMBER 15, 2008
Read more about how it works in great detail at this blog post by Arron Ross, ConnectAndSell: 100x ROI in generating pipeline!? If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! So we finally gave it a shot. Need I say more?
SMASHMOUTH MARKETING Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races
| SUNDAY, DECEMBER 7, 2008
Read more about how it works in great detail at this blog post by Arron Ross, ConnectAndSell: 100x ROI in generating pipeline!? If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! So we finally gave it a shot. Need I say more? sales
HUBSPOT 3 SEO Lessons From Dreamforce
| WEDNESDAY, SEPTEMBER 7, 2011
And while we would've still had our 'un-booths,' it would have been harder to generate new leads and attract visitors to our booths without lots of unicorns floating around. Last week, Dreamforce 2011 became one of the largest software technology conferences in the world. Lesson #1: Remarkable Content Gets You Found. Connect with HubSpot
HUBSPOT Top 5 Inbound Marketing Articles to Start the Week: Business Social Networking
| MONDAY, AUGUST 9, 2010
Social media can help achieve a number of business and marketing goals, whether it's by facilitating customer service, helping connect with prospects, generating leads , etc. The article emphasizes why knowing your audience is helpful, how to create online surveys and how to promote them to generate helpful responses.
HUBSPOT Why You Might Want to Be More Negative in Your Marketing
| WEDNESDAY, APRIL 3, 2013
You will also generate some seriously ardent supporters. Ever wake up on the wrong side of the bed? Of course you have. We all have. Ever wake up on the wrong side of the bed, and then have to be cheery? Like, interact in social media? Write an engaging blog post? Put together a lovable email marketing campaign ? So, here we go. Oh no! There.
HUBSPOT The Right Way to Think About Your Marketing Software RFP [+Sample]
| WEDNESDAY, JANUARY 30, 2013
Instead, it will be about the inbound leads your decision helped generate, the value your decision drove for the organization, or the innovation you leveraged to nurture leads to fruition in a particularly challenging business environment. It’s a tough world out there for marketers. or incredibly generic. 1) Start With the Finish Line.
FEARLESS COMPETITOR 4 Ways to Protect the Reputation of Your Small Business Online
| SATURDAY, OCTOBER 22, 2011
Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business by Jamie Carracher. Research & Planning. Planning ahead.
HUBSPOT Facebook Explains How To Get More "Likes" and Clicks
| WEDNESDAY, JULY 28, 2010
Place these plugins above the fold of your website and on multiple pages to generate more engagement. Are you taking advantage of best practices when it comes to promoting news about your business on Facebook? Now you can check with Facebook's new Facebook + Media page , which launched Monday. Okay -- so you may not be a media company.
HUBSPOT New Chart: Online Marketing Is About Time (and Budget)
| MONDAY, JULY 19, 2010
HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. I’ve been looking at this MarketingProfs chart “What is the Biggest Challenge for Marketers?” It happens every day. Download the ebook now!
MARKETING LEADERSHIP COUNCIL Is VOC Working For You?
| WEDNESDAY, APRIL 25, 2012
To that end, we’ve created a diagnostic tool that helps you evaluate your company’s VOC process from knowledge generation to application. Voice of the customer efforts are all the rage in B2B marketing circles these days. Understand customers’ desired outcomes. Embed customer knowledge in the sales process.
MARKETING LEADERSHIP COUNCIL 3 Keys to Marketing Automation Success
| TUESDAY, DECEMBER 20, 2011
Despite increasing pressure to provide Sales with a robust pipeline of qualified leads, most B2B marketers admit they don’t have formalized processes in place for things like lead generation, qualification, scoring, or nurturing. Top takeaways include: Marketing automation success is a long, hard road. Put people first.
- 3 Ways Tech Marketers Can Cut Through the Clutter
Tech marketing has become increasingly digital and more sophisticated in terms of engaging users, tracking customer data, predicting buying behavior and generating leads. Marketing technology is not an easy job. Much of the traditional marketing “playbook” does not effectively address these challenges.
MARKETING LEADERSHIP COUNCIL 3 Ways to Breathe Life into Trade Shows
| THURSDAY, SEPTEMBER 15, 2011
Our recent case study profiling Hill-Rom’s trade show approach illustrates a few critical ingredients that transform a trade event into a lead generation machine: Focus on key influencers in the buying center. certainly don’t believe that trade shows are worthless. So, what are the ingredients of an effective trade show strategy?
HUBSPOT New Marketing Data: Top SEO Objectives
| WEDNESDAY, AUGUST 25, 2010
One question I have from this chart is what kinds of companies (big, small medium, B2B, B2C) found SEO to be very effective at increasing lead generation? SEO has proven to be an effective tool in achieving a number of important marketing objectives. But of all of the major objectives, where does SEO help the most? Connect with HubSpot
FEARLESS COMPETITOR How to unite a fragmented brand – Guest post by Liberty-Belle Howard
| MONDAY, APRIL 2, 2012
also invite you to check out our new SCORE Demand Generation program - for S imple, C lear, O ptimal R evenue E nhancement. __. At TradeBrooklyn, the board members of Digital Brand Marketing Education (including Jeff Ogden, President of Find New Customers ) reviewed the online marketing of two companies live in front of an audience.
FEARLESS COMPETITOR 4 Ways Small Business Websites Can Drive More Sales
| SATURDAY, JANUARY 7, 2012
Tackling these four activities might not be quick or easy, but once you begin updating your content more frequently, making ecommerce simple and easy for visitors and utilizing social media and SEO to their full potentials, you’ll be well on your way to improved lead generation and more visitor conversions. Try the following tips.
SAZBEAN Is Eliminating the Bargaining Power of Customers More Important Than Working On the Customer Experience?
| THURSDAY, MAY 17, 2012
Clearly THE priority is the share price and the way to hit that is to focus in revenue generation and profitability. Listening to the Steve Jobs biography by Walter Isaacson I am left with the impression that nothing was more important to Steve Jobs then using technology to produce great products that delivered a great user experience.
SAZBEAN Digging in the Cache – Hamster Dance
| FRIDAY, MAY 13, 2011
Hamster Dance was created in 1998 by Deidre LaCarte, who was an art student at the time, as a tribute to her pet hamster and as a competition with her sister to see who could generate the most traffic to a website. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history.
HUBSPOT 6 Mobile Important Marketing Questions Answered
| THURSDAY, MAY 19, 2011
Below are some questions and explanations generated from the study’s content. As more and more of us rely solely on smartphones and tablets for information, mobile marketing is the growing jackpot for businesses. Technology is most ultimately the simple and convenient way to blast information in mass form. Always test everything. link].
MODERN B2B MARKETING Marketo 2010 User Summit Focuses on Revenue Performance Management
| WEDNESDAY, OCTOBER 20, 2010
The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. Pino argued that revenue focused marketing organizations would facilitate marketing and sales alignment and transform marketing from cost centers to revenue generators.
HUBSPOT Lead Scoring: 13 Criteria You Should Be Using to Grade Leads
| THURSDAY, JULY 12, 2012
And by downloads, I mean that great lead generation content you've created and put behind a landing page to incite conversions and reconversions. Most marketers know about the importance of setting up some sort of lead scoring schematic. But just because you know lead scoring is important, doesn't mean you know where to start. Phone number?
THE ROI GUY How many questions does Alinean recommend asking a user to fill in before a buyer can receive ROI / TCO calculator results / report?
| WEDNESDAY, SEPTEMBER 14, 2011
So for ROI / TCO Tools a balance needs to exist between the number of questions needed in order to generate an analysis and the comprehensiveness and the thoroughness of the collection to personalize results. We are living in a world of short attention spans, where buyers have less time than ever before to engage.
THE ROI GUY Alinean Builds on Momentum for a Strong Second Quarter 2011
| WEDNESDAY, AUGUST 3, 2011
Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics. Pisello Alinean
HUBSPOT 4 Advanced Targeting Techniques Every Facebook Advertiser Should Master
| FRIDAY, NOVEMBER 16, 2012
This is a guest post written by Tommy Walker , the host of “Inside The Mind,” which is a show that fuses internet generation humor with high-quality online marketing advice. Not everyone “Likes” the Facebook ads platform (pun intended). Its CTRs are lower than Google, it doesn’t convert as well, and it’s just, well. different. Go figure.
ILLUMINATING THE FUTURE Gridlock: Why B2B Marketers Must Get Off the Content Grid
| TUESDAY, APRIL 23, 2013
You get immersed in an endless series of tasks to feed an insatiable engine of awareness and demand generation: Where’s the white paper? 'There has been a enormous wave of interest in Content Marketing in recent years. We’ve climbed to the top of Gartner’s Hype Cycle –- the “peak of inflated expectations.”. Want added complexity? The e-book?
JUNTA 42 Publishers - Give Content Away to Get
| THURSDAY, SEPTEMBER 9, 2010
Except that directories are direct revenue generators. This post originally appeared at the ASBPE blog and is strictly targeted at anyone that considers themselves a publisher. Marketers, you have permission to look away ;). Wait, you marketers may get something out of it as well. Publishers Need to Give to Get. Let me explain. Publishers
WRITING ON THE WEB Content Marketing for Professionals: Time-Saving Tips Webinar
| SATURDAY, APRIL 16, 2011
It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? Time Saving Tips Webinar" width="576" height="107" />. Or your blog?
B2B MEMES Should We Worry About Gobbledygook?
| THURSDAY, JULY 29, 2010
As ranked by frequency of use in press releases, his top-ten offenders that year (he’s since updated it ) included the terms next generation , flexible , robust , world class , scalable , easy to use , cutting edge , well positioned , mission critical , and market leading. They want to ‘ban’ them, or whine about them.”.
TRADESMEN INSIGHTS New IBM Study Addresses Major Challenges Facing CMOs
| TUESDAY, NOVEMBER 1, 2011
Shifting demographics - New global markets and the influx of younger generations with different patterns of information access and consumption are changing the face of the marketplace. As CMOs struggle, there is a window of opportunity for ad agency new business. . But they are struggling to respond. The Importance of Social Media.
B2B MARKETING UNPLUGGED Marketing Recruitment is Broken Part 1: Bethany’s Revenge
| MONDAY, APRIL 8, 2013
Never mind that Bethany doesn’t really understand what demand generation strategy design means, her job is to match the words on her little card to the resume in front of her. 'Meet my friends Pam and Ron. Pam has been trying to hire a marketing specialist for months. He’s a good fit for Pam’s job. Stay with me. Stay with me. Can’t think why.
B2B IDEAS @ WORK Social Forces in B2B: Would You Choose an iPod Over an Education?
| TUESDAY, APRIL 19, 2011
The testing agency posited that it was because of the instant gratification to which the younger generation has become acclimated, and according to the social and behavioral studies I’ve read, I must say I agree. In other words, one offer was worth approximately $250, while the other was worth anywhere from $5,000 to $20,000.
DIANNA HUFF - B2B MARCOM It’s All Marketing: Google Wins Corporate Tour Contest
| MONDAY, JULY 19, 2010
Having one would go far in generating a little more good will. A few months ago, while deep in the planning stages for my son’s bar mitzvah , I added up the costs of a typical bar mitzvah party, looked at the number for a long time and then said to my son, “Dude. His response, “Can we tour Google?. “Uuuuhh, sure..
HUBSPOT Top 5 Inbound Marketing Articles to Start the Week: Social Selling
| MONDAY, AUGUST 23, 2010
It's common knowledge in the search engine optimization world that generating inbound links is extremely beneficial for increasing your search engine rankings. Still, he recognizes that finding the right people to generate links from is often a struggle, so he also points out a number of tactics to help you target the appropriate people.
HUBSPOT How to Decode Web Design Language for Marketing Mortals
| MONDAY, JANUARY 23, 2012
Learn More About HTML: On any modern content management system (CMS), you won’t need to actually write the HTML to build your website – it’s generated automatically. Talking to your web designer can be a daunting task for many marketers. It’s time to put an end to all the madness! HTML: Website Structure.
HUBSPOT Get a Head Start on Blogging by Post-Dating a Month of Content
| THURSDAY, OCTOBER 28, 2010
You’ve heard time and again that posting frequently and consistently on your blog is one of the keys to generating traffic and leads. HubSpot’s studies of blogging prove that companies that blog more frequently have a higher likelihood of generating real customer wins from their blogs. How often should you blog?
HUBSPOT Mobile App Downloads Are The New Email Opt-in
| TUESDAY, SEPTEMBER 7, 2010
HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Online marketers' top priority at the top of their funnel is to increase reach. What is a Push Notification? Do you have a smartphone? Photo Credit: NickStarr.
HUBSPOT 5 Ways to Make Your Customers Love You
| FRIDAY, SEPTEMBER 9, 2011
These five tactics will help improve your customer experience and build a business generation engine around customer service. This is a guest post written by Samir Soriano, the director of marketing at ReTargeter who enjoys helping, learning, and doing. It makes previous, current, and potential customers feel good when they think about you.
HUBSPOT 5 Marketing Lessons from Harry Potter
| TUESDAY, JULY 12, 2011
In the years to come, she used this knowledge to generate more buzz about anything relating to Harry Potter. Since 1997, the Harry Potter books have been a big part of many of our lives. But this story goes beyond a wizard in a magical world to a strategic approach that J.K. Rowling took when writing the books and marketing them. When J.K.
MARKETRI Marketri Adds Houston, Texas-Based Oil and Gas Engineering Consulting Firm to Client Roster
| THURSDAY, FEBRUARY 21, 2013
Marketri specializes in inbound marketing solutions that focus on lead generation through integrating content marketing with social media and search engine optimization. Gibson Applied Technology & Engineering, Inc.), Founded in 2000, GATE, Inc. ” About Marketri LLC.
WRITTENT Writer’s Block, Content Teams and Other Content Marketing News
| FRIDAY, APRIL 5, 2013
Then you should conduct a content creation training for your employees touching upon topics’ generation, titles, descriptions and other typical content features. 'Content curation is a lot about being useful and serving as an inspiration to you all! Transform Your Team into Epic Content Creators: 6 Steps. Stuck on content creation?
DELICIOUS B2BMARKETING 2010 B2B Marketing Budgets and Mix Trends Research
| MONDAY, NOVEMBER 1, 2010
2) Email, search marketing, and inside sales worked best for awareness and demand generation. When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation. Note: this research looks at firms of 50 employees or more only.
HUBSPOT Finding Blue Ocean Keywords: A Fresh Look At The Long Tail
| WEDNESDAY, OCTOBER 27, 2010
To actually generate organic traffic from them, however, is incredibly difficult, if not impossible, for most companies; there is just way too much competition. A few years ago we posted an article inspired by the book "Blue Ocean Strategy" by W. Chan Kim and Renee Mauborgne. Instead of working hard to beat the competition, eliminate it.
WORKFACE Conversion Rates: Interventions with Ghosts Visiting your Website
| THURSDAY, DECEMBER 1, 2011
In total, you generated 38 leads on 5,000 visitors, giving you a 0.76% capture rate. In the last month you had 5,000 visitors to your website. You've learned from the sales department and CRM log files that 8 of those people picked up the phone and called you from your website. Well, let's talk about these ghosts in the system.
B2B VOICES SXSW: Consumerization of IT Trend Shows No Sign of Slowing
| SATURDAY, MARCH 9, 2013
Making it work – in other words, generating great engagement – will require more attention paid to elegant design and fun experience. What connected them, in my mind, is the consumerization of IT. Long crowds await the SXSW Interactive opening keynote. Employees don’t want manuals to learn how to do things anymore.
MODERN B2B MARKETING Optimizing Trial Conversion Rates With Lead Nurturing
| TUESDAY, NOVEMBER 2, 2010
For many of them, product trials are an important lead generation tactic. One example is Appcelerator, a Marketo customer that relies heavily on their trial for demand generation. We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Account Validation.
WEBBIQUITY Best Content Marketing Guides, Tips and Tactics of 2010
| WEDNESDAY, FEBRUARY 2, 2011
lead generation content is often promoted differently than thought-leadership content). How many times have you heard the expression “content is king? That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about.
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