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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 5, 2012
    [Generation] Are you prepared to deal with social media backlash?
    The democratization of publishing through the social web is probably the most significant political, economic, and sociological force of our generation. It walked all over Komen with the way it went straight to the people, generating not just media and public attention, but more support and donations. Transparency is everything.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Generation] 25 social media listening aids to increase your hearing
    So even if you don’t have an eye for design, you’ll still be able to generate a report with a click of a button. '78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). Does your business listen?
  • INBLURBS  |  THURSDAY, JANUARY 20, 2011
    [Generation] 7 Ways how to empower your social networking with blog commenting
    How many sales leads does your website generate? When a social media marketing agency thinks of getting awareness through social media channels, it prefers to use Facebook, Twitter and Youtube to reach the people. Moreover, it tells us how to get customers involved in our business. Research the blogs that your customers are reading.
  • INBLURBS  |  TUESDAY, DECEMBER 28, 2010
    [Generation] 10 Business tools for Small Business
    Squadhelp : It is a tool that lets you pull the crowd by running viral video creation and viral marketing contests that help in generating traffic to your business website. If you are looking for a small business and then you need to grow you business very well. Now, they are also looking for business online to get information.
  • ANNUITAS  |  THURSDAY, DECEMBER 22, 2011
    [Generation] Five New Year’s Resolutions for the CMO
    CMOs who shy away from using social media as a key channel in their demand generation strategy will soon come to find themselves far behind their competition who have embraced it.  As one sales person once told me, “Maybe if I knew how the opens and clicks were helping us generate high quality leads, I would care. Be Socially Engaged.
  • INBLURBS  |  FRIDAY, NOVEMBER 19, 2010
    [Generation] How to get more Sales and Customers with Inbound Marketing
    Helps you to generate a massive amount of leads. How to help your clients generate more sales ready leads. How many sales leads does your website generate? Inbound Marketing is the new strategy of marketing through Internet. Simple tips to increase sales and customers through Inbound marketing. Creating your own Website or blog.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Generation] How Healthcare Providers Can Grow Their Medical Practice
    Many of them want to find a way to communicate better with patients, but some of them are grappling with another side of running an office: generating leads. Tip #3: Deliver Recorded Phone Reminders to Generate Clients. 'One of the most common kinds of phone calls we receive on a daily basis is from healthcare providers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 28, 2011
    [Generation] Dead Man Blogging
    We are the first generation who can potentially live forever through our personal published works. Another cottage industry is the curation of digital assets for future generations.  “Here it is. I’m dead, and this is my last post to my blog.&#. I’ve been haunted since I read those words a few weeks ago. was lucky.
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Generation] How to Get More People to Open Your Emails [Video]
    Our control generated a 0.73% CTR, and the personalized version generated a 0.96% CTR. 'For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. Will they hit spam?
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 12, 2013
    [Generation] Move From Branded Content To A Content Brand
    In fact, I heard earlier this year that Red Bull will generate more income from its entertainment properties this year than from selling energy drinks! Our most recent  Future of Marketing  interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. How is it changing?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Generation] How to Write a Whitepaper That Will Capture Leads
    So what constitutes a great lead-generating whitepaper? You can explore topics in social media and community sites that generate a lot of comments. Free Download: Lead Generation 5-Pack. Download the free Lead Generation 5-Pack. Crafting a good whitepaper isn’t easy. Style. Intent. Find a topic that feeds a need.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Generation] 9 Stats That Will Change Your Mind About Email Marketing
    Yet despite the negative feelings about its relevance, email marketing is still the preferred channel for generating high-value leads ( State of Marketing Measurement Survey Report 2014 ). 'Email marketing doesn’t have the best public image at the moment, a reputation built by studies questioning its usefulness. Call Tracking
  • HUBSPOT  |  THURSDAY, MAY 27, 2010
    [Generation] 7 Habits of a Highly Effective Landing Page
    Inbound Lead Generation Kit Learn how to generate more inbound leads using SEO, blogging, and social media. Does your online marketing strategy include things like “conversion,” “ROI” and “new customers?” If the answer is yes, then landing pages are something you’ve thought long and hard about. Credibility will be key.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2012
    [Generation] Blogging Trumps Traditional Advertising in ROI Head-to-Head (Case Study)
    During that same time period, along with several inbound leads, the customer's blog generated twice as much traffic as its TV spots. It takes time, dedication, and hard work to create great content and generate inbound leads. Turns out that customer learned a tough lesson about the cost and value of outbound marketing as a result.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, MARCH 21, 2014
    [Generation] Client Newsletters: Empty Suit of the B2B Marketing Mix
    The sad truth is that your success is more important to your competitors, and to current and prospective employees than it is to clients who generate revenue for the firm. 'Most Client Newsletters Deliver No Tangible Business Value. MYTH #1:        Your Firm Needs a Client Newsletter. Blowing your own horn can also backfire.
  • MARKETING CRAFTMANSHIP  |  SUNDAY, SEPTEMBER 15, 2013
    [Generation] Make Your Corporate Anniversary Worth Celebrating
    Philanthropy – Rather than hosting an expensive celebration or social event, a charitable tactic may generate greater client goodwill and provide opportunities to promote the firm’s anniversary (and underlying values.) Framing the core messages that will be expressed through the program, and. But activity is not the benchmark for success.
  • EMAGAZINE B2B BLOG  |  THURSDAY, AUGUST 8, 2013
    [Generation] Knock out your Competitors By Managing your AdWords Campaigns like a Pro
    You can now focus on pausing keywords and ads that aren’t generating conversions, tightening the net to focus on those ads and keywords that are performing well. 'Once your business has taken the step to invest in an AdWords campaign, it’s important to manage that money wisely. There are several reasons for this. Week One. Budget.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 5, 2010
    [Generation] Holy Cow! That Is A Lot Of Time Spent Online Using Social Media
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! Disclosure: I am a former employee of the Nielsen Company). Bigger than Lindsay Lohan.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, MAY 18, 2011
    [Generation] SME marketing channel preferences revealed
    million of them, they generate half of the UK’s GDP and employ 60 per cent of the private sector workforce.  There are 1.3 Moreover, they’re big buyers of B2B products and services.  Just ask Sage who’s built a £1.4 billion business on the back of them. Their answers provide clear guidance on where best to target marketing resources. 
  • HUBSPOT  |  FRIDAY, MARCH 9, 2012
    [Generation] Extreme Homepage Makeover: How to Increase Your Conversion Rate 106%
    Quite often, however, unknown issues can contribute to high bounce rates and low conversion rates, and it’s those issues that can cripple your lead generation and sales goals. Include Clear Calls-to-Action for Lead Generation. The homepage of your company’s website is your most valuable online real estate.
  • WWW.BRAINSHARK.COM  |  MONDAY, JANUARY 28, 2013
    [Generation] Will Online Video be the Top Marketing Trend in 2013?
    For example: Online video makes it easier to generate more content. Live webinars and in-person conferences provide a great way to generate new leads and build relationships with customers and prospects. Demand Generation. Demand generation. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Tweet. Disqus.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Generation] 17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice
    For instance, you can share company photos, favorite infographics, user generated pins, and even lead-generation content. Read our how-to guide for generating leads with Pinterest. Instead, get your email lists organically -- they’ll take a leeeetle bit longer to generate, but your list will be much more engaged.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Generation] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
    In fact, according to hashtracking.com, there has been 1,500 tweets generated 3,672,672 impressions, reaching an audience of 626,077 followers within the past 24 hours. We are transforming into being a revenue generator rather than a cost center and making decisions based on history and analytics.” We are trending in San Francisco.
  • HUBSPOT  |  THURSDAY, AUGUST 5, 2010
    [Generation] 4 Ways News Releases Boost SEO
    Are you looking for another way to generate more content pages? With a little thought, you can generate numerous ideas for creating newsroom articles. Want to learn more about how creating remarkable content can lead to PR coverage and lead generation? You can read more from Greg on his B2B Inbound Blog or follow him on Twitter.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 21, 2013
    [Generation] Marketing is Still Hard, Agencies Are Here to Stay
    Customers often ask what different types of services agencies offer that can help with their lead generation efforts. When clients ask me what some of the hurdles are to quickly executing a demand generation effort, I quickly point to data quality.  Below are examples of the typical value-added services that agencies often provide.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 20, 2013
    [Generation] 50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]
    Want to generate leads for your sales team? Making these buttons clickable is as simple as generating the right code to hyperlink it to. 'Want to earn money for your business? Want to accelerate sales for your online store? Want to do anything for your business that actually matters? Well then you need calls-to-action. Enjoy!
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 30, 2009
    [Generation] The Fun Theory: How to Change Behavior
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? You have to fill out forms, get approvals, and meet goals otherwise there’s no pay raise or bonus. Some food for thought.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 15, 2010
    [Generation] The Danger of Email Marketing Benchmarks « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Our open rates average 30%.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JULY 23, 2010
    [Generation] What Trigonometry Has to Do With Marketing?
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing? recent post by Chris Brogan talking about Typing Classes reminded me of my own experience. had classes on those old typewriters and you had to press each key really hard.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MAY 15, 2011
    [Generation] DIGIDAY:TARGET, or, Yogi Berra Meets Data in the Online World.
    Now it might be tempting to claim that our space generates significantly higher volumes of data or more diverse data, but is that really true? I was scheduled to attend the DIGIDAY:TARGET conference on May 4 but wasn't able to be there. Download the conference agenda and presentations.) Pros: • Richer data content from any given data source.
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 27, 2010
    [Generation] 10 Tips for Better Email Design
    Recently, I’ve written about role of email in demand generation , getting people to read your emails , and email personalization. If you’ve worked on all of that, you’re pretty advanced already. But there are still things that could go wrong, such as the actual look of the email once it’s delivered to the inbox.
  • MARKETING EDGE  |  SATURDAY, FEBRUARY 28, 2009
    [Generation] Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You
    Put the dots together and you’ve got your self a fully functional, multimedia newsroom, ready to capitalize on issues in your universe, whether they are generated internally or externally, framed in a style that is more valuable to your audience and distributed in a channel that is likely to share your story with others.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 6, 2013
    [Generation] How to Get Your Prospect to STOP, LOOK and LISTEN to You (with content marketing)
    We added a link for the great white paper on B2B demand generation, How to Find New Customers, right here at top right. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. Get a great deal on WPEngine for your blog here. Choose your target.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 19, 2010
    [Generation] Are You Going Too Far in Your Sales Calls?
    Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ”. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. Special guest article by Jill Konrath of Selling to Big Companies. The Fantasy. The Reality.
  • BIZNOLOGY  |  MONDAY, MAY 27, 2013
    [Generation] 5 Ways to Get the Most From Google+ Communities
    The network is even moving towards automatically generating hashtags for posts, based on the content of the link or event attached. 'Photo credit: Wikipedia. But this post is about using Google+ communities, which are fast becoming the a hotter version of Facebook groups. image credit: global web index. Share Posts from Your Profile.
  • HUBSPOT  |  WEDNESDAY, APRIL 24, 2013
    [Generation] 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]
    While 15% of respondents were tying their inbound results directly to revenue or customers/wins generated, a surprising 34% of businesses cannot or do not calculate overall inbound ROI. Today, we’re excited to share the 2013 State of Inbound Marketing Report. Tweet This ). 2) Inbound delivers on ROI promises, providing more and cheaper leads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 5, 2010
    [Generation] A simple strategy to convert blog visitors into sales leads
    That in fact, the trust and thought-leadership that regular b2b business blogging generates is spotted by a cursory glance. Could we be making more use of our RSS feed to generate leads? If you’ve read {grow} with any consistency you’ll recognize Jon Buscall as one of the most vibrant intellectual voices in our community.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 23, 2012
    [Generation] Freeing the Bonds of HTML: The #1 Way To Make Your Business Site More Social
    Finally, the sales team asks that every new piece of content have a call-to-action at the bottom to get visitors to sign up for a “free” promotion in order to generate warm leads.  But first, a question… “What would you do if your website could do anything?” Sounds great, right? WordPress Plugins
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 5, 2013
    [Generation] Spending more time on SEO than adding value to Google?
    'I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia , Silver Diner. This is something we do seasonally. Hummingbird’s Secret. ” Give Value to Google. Google Needs Copy and Content More than Inbound Links. Google Still Believes that Books Make the Library. the perfect template (Responsive, HTML5, swipeable?),
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 20, 2010
    [Generation] B-to-B Marketers: Put The “Why” Before The “How” In Social Media
    They should really first consider the “who&# are we trying to connect with and “What&#  do we bring to the party. Marketing can’t create a spin campaign and push it out to customers. Social isn’t about you, it’s about the customer and what they want and need. It’s a good read. take my survey [link].
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Generation] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    It’s easy to generate tremendous traffic and buzz on Facebook if you’re a major brand advertiser with buckets of money to spend, but what about small businesses with much more limited means? It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Facebook Changes.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 17, 2012
    [Generation] The Marketer's Ultimate Guide to Using Dynamic, Personalized CTAs
    Smart Content Generator. This criteria is what will trigger your smart content generator to display certain CTAs to different website visitors. Your smart content generator should also allow you to set a "default" CTA. By now, you probably understand the importance of segmentation in marketing. Not at all. The result? Customer.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Generation] YouTube - Informal Learning in 10 minutes
    Ive been following your work for a year, and this summary of your theses generated numerous quotables. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. Share. Favorite. Playlists.
  • ENGAGE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Generation] 5 Future-proof Ideas For Your Website
    For instance, during the Clinton Bush Haiti Fund donation drive,  an A/B split test was conducted  to see which donation form was more effective and generating donations. The  future of the web is storytelling , so start generating content that captivates your audience because it’s useful or interesting (or both!) By 2015, 48% of U.S.
  • HUBSPOT  |  TUESDAY, JUNE 29, 2010
    [Generation] Help the Unemployed Stormtroopers [Comedy Video]
    Want to learn effective ways for generating leads and marketing in a economic downturn? After the fall of the Empire, it was pretty tough for Stormtroopers to find new jobs. What skills could they offer potential employers? How would they affect the company culture? Help the Stormtroopers. Watch the video. Want more videos?
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Generation] 20 Stats Every Global Social Media Marketer Should Know
    Strategy 4: Offer online promotions and encourage user-generated content. 20) Chinese users are 3 times more likely than Americans to make a purchasing decision based on user-generated content on social networks, such as blog posts or comments. "Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. at 47.7%.
  • CONVERSIONATION  |  TUESDAY, MAY 24, 2011
    [Generation] B2B Blogging Trends 2011: Towards an Integrated Approach
    Don’t forget feedback and user-generated content. In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. included). Should a company blog? Should employees blog? There are no “musts” in business. However, when not blogging you are missing out on important opportunities.
  • THE ROI GUY  |  SUNDAY, MARCH 24, 2013
    [Generation] Are White Papers Dead?
    For traditional white paper campaigns, it now takes significantly more reach to generate the same amount of lead responses. As a result, IDC reports that Interactive White Papers generate 3x more leads than traditional white paper fueled campaigns, and result in 150% more qualified leads per campaign.
  • EB2BLEADS  |  SATURDAY, MAY 7, 2011
    [Generation] 3 Critical Components Of An Integrated Marketing Automation System
    B2B Marketing specialist in online Lead Generation and Lead Nurturing Modern B2B Marketing , coined Inbound Marketing , is just like good sales , it’s a system in which an audience interacts with your marketing at different levels of your content, indicating their level of engagement and interest or readiness for a sales engagement.
  • B2BBLOGGERS  |  MONDAY, MAY 24, 2010
    [Generation] Open Leadership A Book Review | B2Bbloggers.com - B2B Social Media.
    Topics include content marketing, B2B social media, demand generation, marketing automation, and more. In Open Leadership How Social Technology Can Transform the Way You Lead, Li goes well beyond the hype of social media and discusses how to transform your organization to lead in the 21 st century. Bottom line Open Leadership is a must read.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 2, 2013
    [Generation] The Psychology of Selfies
    Do they enjoy demeaning a generation as narcissists? 'Celebrities like Rihanna, Miley Cyrus, Lady Gaga and Justin Bieber lead the selfie trend. am a social media outlier. have never posted a “selfie.” ” In fact, I didn’t get it. The third- most used hashtag on Instagram  is #me. That’s a good thing. Especially females.
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, MAY 24, 2010
    [Generation] The Brave New World of B2B Marketing - Are You Ready?
    The further you stretch your resources and attention span (and your understanding of your markets), the less impact you will have on any of your target segments and people, reducing your demand generation and conversion rates significantly. Your B2B markets are changing rapidly. B2B buyers are more sophisticated than ever. More on this later.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 29, 2011
    [Generation] The Importance Of Leveraging Your Inside Sales Data To Reflect ROI
    soon realized that because the reports I generate hold so much value, they need to be captured for all parties involved in order for everyone to know and understand how we provide value to our clients. The data we generate is the power behind our services. In this instance, I didn’t think much of reporting going into the meeting.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, DECEMBER 13, 2011
    [Generation] 10 Sales Trends for 2012
    Our leading hypothesis is that sales channels will take on responsibilities that have traditionally belonged to Marketing, including upstream demand generation, awareness, and early consideration. (the following is a guest post from Nick Toman, head of the Sales Executive Council, our sister program for heads of sales. So what did we miss?
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 21, 2011
    [Generation] Feed Your Blog Automatically to LinkedIn & Twitter
    Follow these steps and automatically share your blog posts on Facebook, LinkedIn and Twitter and your blog traffic and online lead generation will increase significantly. How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? asked social media expert AnnaLaura Brown to write a guest post. Twitter.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 15, 2012
    [Generation] How Inside Sales Reps Can Get IT Security Pros To Share Information
    Below are a couple of strategies that I have found to be helpful in stimulating a business conversation around this sensitive topic and generating the opportunities. But when focused on generating opportunities in the security space you can be very well served by talking across the organization.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 18, 2011
    [Generation] Savvy Week in Review - March 18
    One to file in your "at least I have never done that file" Lead Generation is NOT IT by @ardath421. B2B Social Media Lead Generation Explained by Eric Schwartzman via @briansolis. Ah, springtime is in the air and we're feeling invigorated seeing signs of new life budding all around. Happy spring equinox!
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 26, 2013
    [Generation] 9 Ways To Get More Prospects To Discover Your B2B Blog
    For your blog to be effective, you need to do a few things to make it a lead generation machine. 'Artillery B2B Marketing Blog > The Forward Observer Great blog content alone is not enough to get more readers, links, shares and conversions. These nine tactics will get your blog discovered by more readers. Everything revolves around it.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 7, 2012
    [Generation] Quality Above Quantity: Where’s your client on the spectrum?
    After this level, the lead will generate a significant interest in what you have to offer. It’s easy to tell when your client has crossed that threshold from “interested” to “paying customer”  Consider what you do when buying a new electronic. If not, you should. Why is this helpful?
  • B2B MARKETING ONLINE  |  MONDAY, SEPTEMBER 6, 2010
    [Generation] Facebook, B2B and the Beatles – no really!
    This quote neatly encapsulates a lack the vision and the failure to understand change and consequent new opportunities, the kind of attitude which is typically exhibited by older generations in response to youthful enthusiasm. “Music’s all very well John, but you’ll never make a living out of it.” Why is this happening?
  • B2B MARKETING ONLINE  |  FRIDAY, AUGUST 6, 2010
    [Generation] Why SMEs need their own social space
    Conversely, one-third of companies would be willing to pay for access to a network that supplies business advice and marketing tools such as lead generation assistance. Guest blog by Jeremy Whitaker, CEO, B2Group. of all UK enterprise. So how can this be? Could it be the lack of existing clubs and networks that are the issue?
  • TOMORROW PEOPLE  |  TUESDAY, SEPTEMBER 11, 2012
    [Generation] OMG it’s HubSpot 3!
    Tomorrow People uses HubSpot within all its marketing campaigns for blog and social media traffic analysis, lead generation and management, search engine optimisation and email campaign management. The new version of HubSpot is released in the UK this month; here are the features we’re most looking forward to getting our greasy mitts on.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 1, 2011
    [Generation] For Social Media to be Successful, Sales and Marketing Need to Work Together
    Add social as another line item so the salesforce can see what kind of activities social is generating. Sales and marketing  departments usually don’t do a good job communicating with each other, and when you add in a new tool (social media), there is even a bigger disconnect. Ways to engage customers and potentials.It Care to share?
  • HUBSPOT  |  MONDAY, AUGUST 30, 2010
    [Generation] Top 5 Inbound Marketing Articles to Start the Week: Rockin Reviews
    In this week's top inbound marketing article, John Jantsch discusses his best tips for generating positive and genuine online reviews and testimonials on a routine basis. Instead, embrace them as a way to generate positive testimonials for your company. Ways to Get Rockin Reviews. Author: John Jantsch of Duct Tape Marketing Blog.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 13, 2013
    [Generation] Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom
    At Marketo, we’ve found that social marketing is a powerful lead generation tool. 'Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. In June, Nordstrom announced that they’ll be arranging their displays based on Pinterest activity on their products.
  • CONVERSIONATION  |  FRIDAY, MAY 20, 2011
    [Generation] Social CRM: Social Media and Communities in Customer Relationship Management and Marketing
    Social media do play a role in lead generation, direct marketing strategies and sales if you work in a customer-centric and thus by definition cross-channel way. Social CRM is a term that is often misused, certainly in a product and solution context. It seems everyone is offering social CRM solutions these days.  An exploration.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 5, 2010
    [Generation] Using Content to Move Prospects Forward in the Sales Cycle
    Leave a Comment Previous post: How to Make Your Business Blog Be All It Can Be Next post: The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Get Engineers Can Sell white paper now.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 6, 2012
    [Generation] Mobile Marketing: Do Marketers And Kids Want The Same Thing For Christmas?
    We need to deliver “responsive” websites, visual content, apps and even games for a mobile-first generation of consumers and buyers. Source: Business Insider. m a sucker for a great Mary Meeker presentation. Recently, Mary updated her famous slide deck on Internet trends and the state of Digital Media with some new information. Mobile
  • FATHOM  |  TUESDAY, JANUARY 7, 2014
    [Generation] How To Use Increasing Digital Marketing Budgets
    No small wonder because as social marketing and advertising matures, so will the opportunities for clever marketers to generate leads in B2B and B2C categories (including, for example, through sharing existing presentations via premium SlideShare accounts ). B2B companies that blog generate 67% more leads than those that don’t (WebDAM).
  • BIZNOLOGY  |  MONDAY, JUNE 24, 2013
    [Generation] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO
    What’s really fascinating here is that Google is choosing which images to display in its Local Carousel almost certainly based on which images generate the most clicks. 'Image via CrunchBase. I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google. Not next year.
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 5, 2014
    [Generation] Direct Marketing Q&A with Lois Brayfield of J. Schmid
    Some people malign direct mail, but it seems to still generate really good results if it''s done correctly. 'Lois Brayfield is a direct marketing expert who has worked with companies like IKEA, Brookstone, American Express and Sears. She''s one of the most well-known direct marketing experts in the world. And guess what? Is that true?
  • BLOG MY CALLS  |  MONDAY, OCTOBER 21, 2013
    [Generation] 45 Cool Analytics We Can Extract From Phone Calls
    which ads, keywords and campaigns generate calls). 'As you probably know, last week we launched Conversation Analytics. It changes the call tracking landscape in a dramatic way. Traditional call tracking analyzes what happens before the call (i.e. Conversation Analytics tracks what happens ON the call. What I can do is."
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Generation] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
    In the columns of data provided, I can see the number of favorites, retweets, and replies generated from each individual tweet, in addition to click data for any links included in my tweets (although, unfortunately, it doesn''t seem to show clicks for hashtags). Ready for it? Get excited. Tweet Performance Analytics! Who Has Access? And then.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 30, 2012
    [Generation] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
    In fact, social media can play a role in multiple facets of marketing strategy , including branding, website traffic building, SEO, lead generation, and much more. Opinions are mixed, but trends to watch for in 2013 include growing smartphone adoption , alignment of mobile business and content strategy, and socially generated content.
  • GREAT B2B MARKETING  |  MONDAY, APRIL 26, 2010
    [Generation] Do You have the Right B2B Marketing and Sales Model?
    A final thought:  If you are in a position where marketing and selling seem to be a constant struggle; it may have more to do with your sales model than your message, product, lead generation strategy, or the quality of your sales force. You can increase the number of customers who buy your products and services – more people buy.
  • 3D2B  |  MONDAY, APRIL 14, 2014
    [Generation] Quick Tips to Make Sure the Best B2B Leads Don’t Get Lost in the Marketing/Sales Void
    'To make sure you don’t lose your best B2B lead generation efforts when you hand them over to sales, you need to start by clearly defining what a good lead is. Marketing, on the other hand, focuses on generating leads and think their job is done once they’ve entered the lead into the company’s customer relationship management (CRM) system.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Generation] 5 Free Tools to Research Demographics for Your Facebook Ads (with Infographic)
    You just have to enter the keywords utilized by your targeted audience and you will be able to get the 10 geographical locations where the keyword generates interest. Currently, Facebook is the fastest growing social networking site in the world with over 800 million users and growing. Search Engines. Quantcast.com. Google Ad Planner.
  • HUBSPOT  |  TUESDAY, MARCH 27, 2012
    [Generation] 9 Ways to Increase Visibility for Your Best Blog Content
    This tactic can be used for a quick lead generation offer and to gain more visibility for your best blog posts. The linking opportunities don't end with your lead generation offers; it's crucial to grow your inbound and internal links within blog posts to increase blog post visibility in search engines. What a shame.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Generation] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    When managed properly, more efficient leads are generated, and campaign ROI increases. Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. When we manage our clients pay-per-click campaigns, Automated Rules are always implemented within those campaigns.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Generation] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    When managed properly, more efficient leads are generated, and campaign ROI increases. Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. When we manage our clients pay-per-click campaigns, Automated Rules are always implemented within those campaigns.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Generation] Brand Storytelling: Why Your Employees Should Tell Your Story
    If you can successfully communicate your company’s story, values, and plan for the future, you will be able to generate the kind of lifelong commitment to your brand that most businesses only dream of. Responsibility for a brand goes beyond the marketing department—it’s everyone’s job. Employees are a channel to your story.
  • CHRIS KOCH  |  TUESDAY, AUGUST 23, 2011
    [Generation] 3 factors in winning the social media horse race
    Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme. So much so that it takes a PhD.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 17, 2013
    [Generation] What to Do With Mid-Funnel Prospects?
    'Okay, your demand generation campaign delivered a lead, and the demographic data checks out: Good industry? According to a recent report from Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready leads, at 33% lower cost per lead. Check. Right title? Check. Big budget? Check again. Now what?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 21, 2011
    [Generation] Improving Sales Efficiency and Productivity Crucial to Driving Revenue Growth
    But, just as important, in my view, is improving the corporation’s sales efficiency and productivity – in fact, strengthening the entire revenue generating process on an enterprise-wide basis. Generating outsized revenue growth in 2011 and beyond is not just a dream of CEOs and their C-suite colleagues.
  • WEBBIQUITY  |  MONDAY, APRIL 12, 2010
    [Generation] How to Find Killer Topics for Blog Posts
    Anticipating and answering common but challenging reader questions can help generate fresh topic ideas, draw more traffic to your blog, and provide your readers with valuable content they will appreciate and be likely to pass along. But the most powerful blog posts are those that answer questions your readers have. What kind of question?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 21, 2010
    [Generation] How to Use a B2B Blog to Win Customers and Influence Prospects
    Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog. That is a very good way to generate a qualified lead from your blog. B2B blog is the perfect online tool to accomplish that. say you need both. of Tiecas, Inc.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 25, 2014
    [Generation] Send me some more rejection emails, please!
    They are system-generated and do not accept responses. 'Send me more rejection emails please! Every once in a while, I apply for a marketing job, usually a lower level one, and get a note like this (always a form letter.). “ Thanks for applying for marketing manager at ABC Technologies. They make the sender look foolish.
  • 3D2B  |  SUNDAY, JULY 6, 2014
    [Generation] How to Calculate and Maximize B2B Event ROI
    The friend doesn’t tell John how he plans to spend the money, how this Google thing is going to generate a profit or how much money John could potentially make. If it’s early in the game and you don’t know the specifics, you can generate a ballpark estimate. 'The Danger of Data-Deprived Decisions for Event Marketing. Picture this.
  • 3D2B  |  TUESDAY, JUNE 3, 2014
    [Generation] 5 Ways to Grow Your Business with Salesforce.com
    And today, thanks to technology, we have more tools than ever to help us with lead generation, conversion and customer retention. When someone enters their information in a web-form, Salesforce automatically creates a new lead, putting an end to manual data entry errors, as well as time delays in lead generation. Drucker. Track Leads.
  • 3D2B  |  TUESDAY, FEBRUARY 11, 2014
    [Generation] 3 Ways to Use Telemarketing Services to Ramp Up B2B Revenues
    Generate Targeted Leads. Does it drive you crazy when your sales force doesn’t follow up on the leads you took so long to generate? Learn how a world leader in enterprise software used the phone to expand into new market segments and generated 17,000 qualified leads. So where should you be using the phone to increase revenues?
  • BLOG MY CALLS  |  THURSDAY, APRIL 4, 2013
    [Generation] The Zombie Apocalypse of Keyword Call Tracking
    Well, the only reason someone gets session-based keyword call tracking is to determine which organic keywords generate calls. and then dynamically generate a number based upon the unique source. 'Last summer we wrote an article in Search Engine Journal entitled ''Why Did Google Destroy Keyword Call Tracking?'' It is even more true now.
  • NUSPARK  |  FRIDAY, JULY 9, 2010
    [Generation] Getting Ready for Marketing Automation
    Is your website working for you as a lead generator? Do you know what current tactics generate the most efficient leads and sales from a cost-per-lead standpoint? I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare. Get everyone on board. Needs analysis. Costs.
  • NUSPARK  |  FRIDAY, JULY 9, 2010
    [Generation] Getting Ready for Marketing Automation
    Is your website working for you as a lead generator? Do you know what current tactics generate the most efficient leads and sales from a cost-per-lead standpoint? I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare. Get everyone on board. Needs analysis. Costs.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Generation] 4 Types of Calls-to-Action You Need for Marketing Success
    Collect these insights, and optimize your strategies for maximum lead generation. If you are a company that generates leads, you probably have some differentiation across your marketing offers. This is an excerpt from HubSpot's new ebook An Introduction to Effective Calls-to-Action. Download your free, full copy of the ebook here.
  • LOOPFUSE  |  FRIDAY, MARCH 26, 2010
    [Generation] Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie.
    Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie buzz words March 26th, 2010 by Tom Elrod I’ve been asked a lot lately to talk about our solution platform and technology used here at LoopFuse, so figured it would be worth a blog… To start, LoopFuse OneView is an on-demand marketing automation software solution. to be exact).
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 25, 2010
    [Generation] 6 Tips to Make Your Blog More Successful in Reaching the.
    know daily where my readers are coming from, what post titles and content generates the most traffic and what search terms they are using. If your blog is broad, you will not generate any significant traffic. blog should be central to your company’s social media strategy for new business. Be consistent. My readers know what to expect.
  • VIRALLY BLOG  |  MONDAY, NOVEMBER 19, 2012
    [Generation] How Much Should You Be Spending Producing Downloadable Content?
    Boom – lead generation #win. But as soon as possible, get investing into content strategy and more specifically downloadable content strategy, which can be used for lead generation as well as SEO and thought leadership. More than you already are doing. “Budget” means different things for different people. Cashflow.
  • SYNECORE  |  TUESDAY, MARCH 18, 2014
    [Generation] Don’t Share Leads, Share Lead Intelligence
    Through the efforts of the marketing team, leads are generated. 'The exchange of information between an organization’s marketing team and sales team is a crucial piece of the overall puzzle of Smarketing. It’s not difficult to wrap your head around this statement; in fact, you might call it obvious. Marketing to Sales. Lead intelligence?
  • HUBSPOT  |  THURSDAY, JUNE 21, 2012
    [Generation] 14 Unique Types of Content Every Marketer Should Try
    Funny cartoons that are relatable to people in your industry are sure to garner you more social shares than the average text update -- and they'll stick around on the web longer, likely generating some valuable inbound links and traffic as a result. 14 Types of Content You Should Experiment With. 1) Animated GIFs. 2) Comics/Cartoons.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 26, 2011
    [Generation] Change Is Coming To B2B Marketing. Are You Ready?
    The real question becomes this:  are you going to embrace this change and transform costly, low-yielding marketing programs into finely-tuned lead generation machines? Imagine for a moment that you could identify precisely the effectiveness of your marketing activities. 78% of Internet users conduct online product research. Who are they?
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