TRADESMEN INSIGHTS | TUESDAY, MAY 25, 2010
[Generation] 6 Tips to Make Your Blog More Successful in Reaching the.
know daily where my readers are coming from, what post titles and content generates the most traffic and what search terms they are using. If your blog is broad, you will not generate any significant traffic. blog should be central to your company’s social media strategy for new business. Be consistent. My readers know what to expect.
THE EFFECTIVE MARKETER | TUESDAY, JUNE 19, 2012
[Generation] How to Maintain Great Content Curation
On the surface, content curation sounds like a great way to generate content with little to no time or effort. A guest post by Lior Levin. After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. Don’t Automate.
B2B MARKETING UNPLUGGED | FRIDAY, NOVEMBER 11, 2011
[Generation] How to Be the Sally Field of B2B Email
Your job is to generate demand, not decorating ideas. If you’ve been sitting smugly by while I berate your analogue brethren about their crappy printed direct pieces , time to wipe that smirk off. The sad truth is, most B2B email marketing is pretty lousy too. So let’s agree to take a pledge. Yes, you. ” Ok.
THE EFFECTIVE MARKETER | WEDNESDAY, JUNE 29, 2011
[Generation] 12+ Tips for Trade Show Success
The event can generate a good couple of blog posts at least! Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. So how do you make the most out of it?
DIGITAL BODY LANGUAGE | TUESDAY, JANUARY 12, 2010
[Generation] Mapping the Buying Process - A Framework
One of the recurring themes in this discussion has been the concept of thinking in terms of a buying process not a selling process. Many times when I speak about this topic publicly, there is general agreement in the audience, but the question of how to map a buying process often comes up.
DIGITAL BODY LANGUAGE | TUESDAY, JULY 14, 2009
[Generation] LA Fire Department has lessons for B2B marketers
In the same way, as marketers, if we think of our mission as purely generating leads for sales, we are focusing far too narrowly. I was in a conference session the other day and a case study on the Los Angeles Fire Department’s use of social media. The conversation got me thinking about the parallels with B2B marketing. think there are many.
KOMARKETING ASSOCIATES | THURSDAY, JULY 26, 2012
[Generation] The Death of SEO? The Evolution of Search Engine Marketing
Generating low valued content with the objective of placement in sites meant solely to add weight to potential (or former) search engine ranking factors is a tactic getting hammered by Google’s most recent update ( Penguin ). The Death of SEO. tend to ignore articles writing the epitaph of SEO but this one struck a chord with me.
THE FORWARD OBSERVER | WEDNESDAY, JULY 16, 2014
[Generation] Inbound Marketing Takes Time: How Should You Be Using Yours?
Just because you are generating leads online does not mean your need to prospect will go away. If you’ve been doing outbound marketing in the past to generate leads, while you might want to eliminate it once you start doing inbound marketing, don’t do it. There will be instances where it will still be helpful for lead generation.
B2B VOICES | MONDAY, DECEMBER 23, 2013
[Generation] What B2B Communicators Can Learn from Bruce Lee
Are they about sales and lead generation ? We saw a lot of changes in 2013 in content marketing, metrics and lead generation, so knowing what you want to achieve in 2014 can be difficult to define sometimes and we already know the landscape will change — from the tools you use to the new competitors. ” Bruce Lee. Bruce Lee.
BIZNOLOGY | TUESDAY, OCTOBER 15, 2013
[Generation] Google demands your papers with the Hummingbird algorithm update
'Why is Google being such a dick? Why are they cinching the noose so tightly that they’re killing droves of innocents, possibly including you? Heaven forbid, the second page. The third! And, It’s like tax law: the teams of lawyers retained by big business are always better than the teams of lawyers employed by the IRS. Interesting.
FEARLESS COMPETITOR | FRIDAY, APRIL 27, 2012
[Generation] Starting From Scratch: 10 Steps To Launch A Content Marketing Strategy
In addition, we invite you to check out Find New Customers new SCORE Demand Generation program. At the recent Content2Convert Conference in NYC, Aldath Albee of Marketing Interactions presented a 10 step content marketing program. I wish to thank my good friend Arthur Germain of The Communication Strategy Group for taking copious notes.
FEARLESS COMPETITOR | SUNDAY, APRIL 22, 2012
[Generation] Want to Improve Profits Quickly? Reduce Sales Discounts
Why don’t you also check out the new SCORE Demand Generation Program from Find New Customers ? Reducing Sales Discounts delivers a major lift to the company’s profile and market valuation. Want to work on something this week that will make a big difference to the profits and market cap of your firm? What do you think?
FEARLESS COMPETITOR | MONDAY, APRIL 25, 2011
[Generation] Building a Winner by recruiting flaws
Jeff Ogden is the President of the B2B lead generation consultancy, Find New Customers. Article in the Wall St. Journal with lessons for hiring managers everywhere. How to Forge a Softball Powerhouse. Hofstra Coach Started with a Broken Pitching Machine and Built a Team to Be Reckoned With. Twenty-one consecutive winning seasons.
WEBBIQUITY | THURSDAY, AUGUST 26, 2010
[Generation] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
Chris Webb explains how to use the Like Button (for blogs) and Like Box (for Facebook pages) to generate more Facebook traffic. Facebook is an extraordinary phenomenon. Depending on the day, it’s either the #1 or #2 most-visited site on the web. It’s inspired a movie. It has half a billion adherents. How do you do it? Always.
HUBSPOT | TUESDAY, MAY 6, 2014
[Generation] 13 Eye-Catching Examples of Twitter's New Header Images
those are all "user-generated" icons for each app in the store. In your own Twitter headers, think about how you could gather some user-generated content for a quick, yet effective, Twitter header photo collage. 'About a month ago, Twitter unveiled a brand new profile design, and a lot of us waited with baited breath to get it. Shiny!
WRITTENT | WEDNESDAY, FEBRUARY 12, 2014
[Generation] 59 Killer Content Marketing Stats: 2014 Edition
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. The top 5 content marketing goals in 2014 are brand awareness, lead generation, customer acquisition, thought leadership, and engagement. 'Content marketing moves incredibly fast. Source: CMI ). Source: DemandMetric ). Source: CMI ).
HUBSPOT | MONDAY, FEBRUARY 3, 2014
[Generation] How to Brainstorm Content Ideas in a Fast, Easy, Visual Way
Curious how this spreadsheet can help you with content idea generation? You can also visit our Blog Topic Generator to get a year''s worth of headlines created for you -- if this brainstorming just isn''t up your alley. Unfortunately, brainstorming can often feel loose and scary. Where do you begin? How do you create enough ideas?
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 8, 2012
[Generation] How to Optimize Your Marketing Database Strategy
The drive behind many demand generation campaigns is to collect valuable data on prospects, stuff like name, email, phone number, company and maybe title. by Anna Glushkovsky | Tweet this The most important question of any marketing database strategy is “What information is out there that I can access?”. But that’s where it stops.
MARKETING ACTION | FRIDAY, FEBRUARY 7, 2014
[Generation] 50+ Expert Resources for Internet Marketers
Whether you’re heavily involved in the world of SEO – or maybe it’s lead generation that is more your thing? – whatever your focus or status, the resources below are sure to help you stay up-to-date with the latest trends in the industry. Lead generation articles and content from LeadLizard.com. by Danny Dover on Moz.com.
WEBBIQUITY | MONDAY, DECEMBER 5, 2011
[Generation] Six Ways to Search-Optimize a Blog
Do-follow outbound links to high-quality, relevant websites actually help with SEO as well as increasing reader satisfaction , generating more comments, and helping with relationship building. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. Fresh content.
LEADER NETWORKS | TUESDAY, APRIL 10, 2012
[Generation] A Small Organization Creates a Big Community Success Case Study: ASCA's SCENE for School Counselors
Vanessa: How did you inspire so much user-generated content and member engagement on the community? The community generated a lot of buzz among professionals and graduate students. When you're searching high and low for the next big thing, or scanning the edge for the next new thing, you can miss real success stories. Have at it!”
MARKETING CRAFTMANSHIP | MONDAY, APRIL 29, 2013
[Generation] Three Myths and Realities of Client Newsletters
The sad truth is that your success is more important to your competitors, and to current and prospective employees than it is to people who generate revenue for the firm. 'Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size.
INSIGHTIQ BLOG | MONDAY, DECEMBER 31, 2012
[Generation] 3 New Year’s Resolutions for Marketers
common exercise at this time of the year is to generate a list of New Year’s Resolutions. Well, another year is in the books. How did 2012 turn out for you? Whether it was a wonderful year, or a trying one, it’s important to reflect back on it and make note of the lessons learned in order to improve for the future.
DIGITAL VOICES | MONDAY, APRIL 30, 2012
[Generation] Driving Social Engagement (Part 1) - Facebook's "like" and"share" buttons and how they can work for your social media marketing
Follow Button : This button should be used to promote your social media profiles to help generate fans or followers for the particular accounts you're using. When talking with organizations about social media, it's clear that there are different levels of comfort and awareness across various industries. Tale of the Tape: Facebook.
DIGITAL VOICES | TUESDAY, DECEMBER 6, 2011
[Generation] 5 tips to Improve Your Company’s Customer Service on the Web
Providing a support forum or wiki on which customers share their own insights on product use or troubleshooting can be another way of generating additional information and allowing customers to bypass the call center. Your customer support pages must be designed to address customer goals, and provide easy to find (and implement) solutions.
DIGITAL VOICES | THURSDAY, MARCH 31, 2011
[Generation] Keeping Design in Mind: Creating a Curiosity Cascade
If your email marketing service automatically generates the text version, make sure you look at it and check that links are presented correctly. Fewer than 33% of emails are being delivered with images . The end game: get them to your landing page. The Curiosity Cascade: What’s this? Looks interesting. ll click. What do you have to offer?
SALES LEAD DYNAMICS | WEDNESDAY, AUGUST 18, 2010
[Generation] Don’t Baffle your Prospects with “Corporate-speak.”
Next Generation – This is a euphemism for “new and improved.” What did he just say? Let’s touch base to arrange a little face time so we can appear fully engaged. Let’s be proactive, synergistic and leverage this thing. Net-net: It’s a win-win. Got it? . This monologue is not real. To hear the ad, click here. The ad is a spoof.
CONTENT MARKETING TODAY | WEDNESDAY, SEPTEMBER 9, 2009
[Generation] Stop Being a Marketer. Start Being a Publisher.
As Paul Gillin suggests in The New Influencers, content marketing is all about engaging in a conversation with your customers and prospects: The next generation of customers will want to interact with businesses in very different ways. Generate High-quality Editorial Even with Limited Time and Dollars. The Paradigm is Shifting.
THE ROI GUY | TUESDAY, JULY 30, 2013
[Generation] Is All Content Created Equal?
You can gain advantage can be gained by developing and delivering content that is more personalized and relevant, , is 3rd party generated / validated with research driven insights, and is above all value-focused – communicating and quantifying the specific cost of current issues and benefits of proposed solutions. and “Why Now?”. Why Change?
SALES PROSPECTING PERSPECTIVES | FRIDAY, NOVEMBER 30, 2012
[Generation] Sales Prospecting Perspective Weekly Recap - Week of November 26, 2012
Hootsuite has proven to be a big time saver, lead generator, and social nurturing tool and should be apart of any sales/marketers toolbelt. We have a lot to recap for you this week as we had an extra guest post we included on Wednesday. Now, on to this week's recap. Monday, November 26, 2012. Tuesday, November 27, 2012. Enjoy the weekend
WRITTENT | WEDNESDAY, JUNE 5, 2013
[Generation] Small Business Lessons from B2B Brands with Amazing Content Strategy
It worked brilliantly, and the campaign’s ability to generate qualified leads was described as “stunning.” 'Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm.
FEARLESS COMPETITOR | THURSDAY, JULY 26, 2012
[Generation] How to Save Time & Effort with Your Social Media/Facebook Posting
Jeff Ogden is the President of the sales lead generation company Find New Customers. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Small business owners face a key dilemma when promoting their businesses via social media. It can be incredibly time-consuming. Or do they? No problem.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, MAY 9, 2012
[Generation] Why Great Ideas Fail
According to Steinberg, “…earmarking significant money for idea generation is challenging for most businesses because of the accountability and financial transparency required by financial analysts, shareholders, and employees – an ingrained ‘what will you do for me next quarter?’ ’ reality.”
MI6 MARKETING AGENCY | MONDAY, JANUARY 23, 2012
[Generation] The Emerging Role of the CMO
Ecommerce and social media combined is introducing the concept of “social commerce” In essence, leveraging social networks/communities, sharing, ratings, reviews and references in order to generate revenue. The B2C and B2B Buyer Controls the Sales Process. Key Points from the Video. This applies to B2B and B2C.
SOCIAL MEDIA B2B | THURSDAY, NOVEMBER 18, 2010
[Generation] Reviewing Our 2010 B2B Social Media Predictions
Social Media Lead Generation Becomes Common Place. While social media lead generation is definitely happening across multiple platforms, this is not a common occurrence. Many B2B companies are still challenged how to move beyond engagement to lead generation. Sales Staff Get Social Media Savvy. and social CRM.
HUBSPOT | WEDNESDAY, JUNE 27, 2012
[Generation] 11 Clever Ways for Marketers to Reconvert Their Leads
Better Lead Intelligence: Finally, the more reconversions you can generate, the richer your lead intelligence will be. But just as there's more than one way to skin a cat, there's more than one way to generate reconversions, so if you're looking to reconvert more of your prospects, here are 11 great tips to help you do just that.
HUBSPOT | TUESDAY, OCTOBER 5, 2010
[Generation] Sell Online Marketing to Your Boss: 7 Euphemisms Everyone Needs
Online communities or even online groups seem to generate more respect and attention within corporate walls. Instead of ' Landing Page ,' Use ' Lead Generation Page ' - While landing page is a popular online marketing term, 'landing' doesn’t describe a business benefit. If you are reading this post, you are likely the former.
VISIONEDGE | TUESDAY, APRIL 1, 2014
[Generation] Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics
Since time is of the essence, some of the ideas we discussed revolved around purchase intent behaviors, channels, and touch points that would facilitate near-term revenue generating opportunities. She followed with, “I was barely holding on to key resources this year, and now my budget’s taking another hit!”
LEADERSHIP | FRIDAY, AUGUST 15, 2014
[Generation] Interesting Infographics: Craft A Social Selling Routine In 30 Minutes
As a result, this routine can provide B2B professionals with much help in lead generation, while enhancing their engagement with customers. 'Social selling is crucial for impelling purchasing decisions – so where do you begin to create a social selling routine? And why do you need one to begin with? Step 1. Step 2. Step 3. Step 4. Step 5.
CONVERSIONATION | SUNDAY, JULY 29, 2012
[Generation] How to Earn Trust When Distrust Rules
Smart organizations understood this and realized they had to put their customer first and find other ways to provide value and generate more revenue, instead of broadcasting messages, promoting only themselves. Generating revenue is directly related to providing value. Relationships are based upon trust. What can they really expect?
MARKETING ACTION | WEDNESDAY, MAY 21, 2014
[Generation] Content Syndication: 3 Key Techniques
In a nutshell – the content syndication vendor will promote the client’s PDF whitepaper/eBook (usually behind a lead generation form), and anyone who downloads the content is sent to the client as a sales lead. The two partners pair the content with the audience, and then share the leads that are generated. Lead Shares. license.
PAUL GILLIN | MONDAY, MAY 31, 2010
[Generation] Great Events This Week
There are a couple of events coming up in the Boston area this week that I hope you’ll attend. On Thursday, June 3, the Mass. Technology Leadership Council is hosting its second annual Social Media Summit. David Weinberger (right) kicks it all off as our keynote speaker. can’t wait to hear about his next book. Sign up here. Sign up here.
BIZNOLOGY | THURSDAY, DECEMBER 27, 2012
[Generation] Too busy with clients to post to my blog
Most people don’t generate ideas on demand, while they sit and contemplate. Photo credit: digitalrob70. Most of you know that I do career coaching, mostly for technical and marketing executives. She gave me an entirely believable and reasonable reason for her lack of recent posts: “I am too busy with my clients to post.”
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, DECEMBER 8, 2009
[Generation] Falling in love with Skynet
Over several generations, the lush palm forests on the island began disappearing as the tribes rapidly used this extremely limited resource for temples and construction of the massive stone faces. Within a few generations, every single stick of wood on the island had been consumed. Could this phenomenon happen again? Lobster anyone?
TRADESMEN INSIGHTS | WEDNESDAY, JUNE 20, 2012
[Generation] Why Are You Afraid of Starting a Blog?
We have found that consistent posts have helped us become the thought leader in marketing to the professional tradesman and have generated new clients from it. I bet for most of you it’s that you’re afraid you won’t be able to publish relevant content on a regular basis. Try to do one original post a week.
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 1, 2013
[Generation] The 2014 B2B Content Marketing Report is Here! Today! Plus an Infographic!
80% of them cite lead generation as a goal. 'It is that time once again and the Content Marketing Institute and MarketingProfs have released the 2014 B2B Content Marketing Benchmarks, Budgets, and Trends–North America Report. This is the gold standard report and you will be seeing it in presentations about content marketing for the next year.
INBLURBS | THURSDAY, JANUARY 20, 2011
[Generation] 7 Ways how to empower your social networking with blog commenting
How many sales leads does your website generate? When a social media marketing agency thinks of getting awareness through social media channels, it prefers to use Facebook, Twitter and Youtube to reach the people. Moreover, it tells us how to get customers involved in our business. Research the blogs that your customers are reading.
INBLURBS | TUESDAY, DECEMBER 28, 2010
[Generation] 10 Business tools for Small Business
Squadhelp : It is a tool that lets you pull the crowd by running viral video creation and viral marketing contests that help in generating traffic to your business website. If you are looking for a small business and then you need to grow you business very well. Now, they are also looking for business online to get information.
ANNUITAS | THURSDAY, DECEMBER 22, 2011
[Generation] Five New Year’s Resolutions for the CMO
CMOs who shy away from using social media as a key channel in their demand generation strategy will soon come to find themselves far behind their competition who have embraced it. As one sales person once told me, “Maybe if I knew how the opens and clicks were helping us generate high quality leads, I would care. Be Socially Engaged.
ENGAGE | WEDNESDAY, SEPTEMBER 21, 2011
[Generation] 5 Future-proof Ideas For Your Website
For instance, during the Clinton Bush Haiti Fund donation drive, an A/B split test was conducted to see which donation form was more effective and generating donations. The future of the web is storytelling , so start generating content that captivates your audience because it’s useful or interesting (or both!) By 2015, 48% of U.S.
INBLURBS | FRIDAY, NOVEMBER 19, 2010
[Generation] How to get more Sales and Customers with Inbound Marketing
Helps you to generate a massive amount of leads. How to help your clients generate more sales ready leads. How many sales leads does your website generate? Inbound Marketing is the new strategy of marketing through Internet. Simple tips to increase sales and customers through Inbound marketing. Creating your own Website or blog.
SALES INTELLIGENCE VIEW | THURSDAY, JUNE 7, 2012
[Generation] Quality Above Quantity: Where’s your client on the spectrum?
After this level, the lead will generate a significant interest in what you have to offer. It’s easy to tell when your client has crossed that threshold from “interested” to “paying customer” Consider what you do when buying a new electronic. If not, you should. Why is this helpful?
VOICE-BASED MARKETING | WEDNESDAY, JUNE 25, 2014
[Generation] How Healthcare Providers Can Grow Their Medical Practice
Many of them want to find a way to communicate better with patients, but some of them are grappling with another side of running an office: generating leads. Tip #3: Deliver Recorded Phone Reminders to Generate Clients. 'One of the most common kinds of phone calls we receive on a daily basis is from healthcare providers.
TRADESMEN INSIGHTS | WEDNESDAY, JANUARY 20, 2010
[Generation] B-to-B Marketers: Put The “Why” Before The “How” In Social Media
They should really first consider the “who are we trying to connect with and “What do we bring to the party. Marketing can’t create a spin campaign and push it out to customers. Social isn’t about you, it’s about the customer and what they want and need. It’s a good read. take my survey [link].
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 14, 2012
[Generation] 14 Must Attend Dreamforce Sessions for Marketers
Jeff Ragovin, Buddy Media’s Chief Strategy Officer, will provide a how-to for establishing a strategy for generating conversation and engagement. by Jesse Noyes | Tweet this It’s that time of the year again. Dreamforce is upon us. With the sessions now released, we wanted to give modern marketers attending some guidance setting their agendas.
VIDYARD | THURSDAY, OCTOBER 24, 2013
[Generation] Nacho Average Video Campaign: What B2B Brands Can Learn From Doritos
Now, I don’t know about you, but when I think of the best B2C brand sourcing user-generated content, I immediately think of the Doritos Crash the Super Bowl video campaign because the folks over at Frito-Lay know what’s up. It’s impressive, and most importantly, it’s entertaining enough to build brand advocates.
BIZNOLOGY | FRIDAY, OCTOBER 17, 2014
[Generation] Can social responsibility initiatives strengthen a brand image AND satisfy investors?
In the future, this trend for more active corporate participation in social reform will accelerate, pushed by the desires and values of the younger generation. 'More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. This question is complicated.
HUBSPOT | TUESDAY, DECEMBER 20, 2011
[Generation] How to Fix 4 Toxic Marketing Problems With Analytics
Fix It: Not only can marketers use traffic analytics to show the volumes of traffic coming to their site from social media, but if they are using integrated marketing tools, they can also measure leads and even customers generated from a specific channel like Twitter, LinkedIn, or Facebook. Marketing is hard. I'll just swag it.
HUBSPOT | SATURDAY, OCTOBER 11, 2014
[Generation] The 50/50 Experiment: A New Approach to Growth Hacking
The experiment was a dynamic method of ideation that requires a person to allot 50 uninterrupted minutes toward generating 50 different ideas. What methods help you clear the clutter and generate new ideas? 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. And I thought.
THE POINT | WEDNESDAY, SEPTEMBER 19, 2012
[Generation] Converting Trial & Freemium Users: Keep Selling Post-Trial
Many software companies generate enough of a volume of trial or freemium downloads – tens of thousands per month or more, in some cases – to where telemarketing just isn’t practical on a broad scale. However, that doesn’t mean that your nurturing program should end just because the trial period expired and you didn’t get the sale.
CRIMSON MARKETING | TUESDAY, OCTOBER 14, 2014
[Generation] 3 Purpose Driven Methods Experts Use to Crush Content Shock
Visual media, which can be generated by your audience (“user generated content” or UGC) or by your brand, is images pinned to Pinterest, photos shared on Instagram and short- and long-form video – i.e., Vine versus YouTube. 'Image: Courtesy of Shutterstock . Content Marketing Rule# 74: Take everything into consideration. Christopher S.
MARKETING CRAFTMANSHIP | FRIDAY, MARCH 21, 2014
[Generation] Client Newsletters: Empty Suit of the B2B Marketing Mix
The sad truth is that your success is more important to your competitors, and to current and prospective employees than it is to clients who generate revenue for the firm. 'Most Client Newsletters Deliver No Tangible Business Value. MYTH #1: Your Firm Needs a Client Newsletter. Blowing your own horn can also backfire.
EMAGAZINE B2B BLOG | THURSDAY, AUGUST 8, 2013
[Generation] Knock out your Competitors By Managing your AdWords Campaigns like a Pro
You can now focus on pausing keywords and ads that aren’t generating conversions, tightening the net to focus on those ads and keywords that are performing well. 'Once your business has taken the step to invest in an AdWords campaign, it’s important to manage that money wisely. There are several reasons for this. Week One. Budget.
THE B2B RESEARCH BLOG | WEDNESDAY, MAY 18, 2011
[Generation] SME marketing channel preferences revealed
million of them, they generate half of the UK’s GDP and employ 60 per cent of the private sector workforce. There are 1.3 Moreover, they’re big buyers of B2B products and services. Just ask Sage who’s built a £1.4 billion business on the back of them. Their answers provide clear guidance on where best to target marketing resources.
B2B VOICES | TUESDAY, DECEMBER 6, 2011
[Generation] How are you measuring influence?
For instance, location metrics can better help you understand if you need to translate content or even add more content to focus on other regions, but you need to get an understanding from the business if that’s really ideal to sales and revenue generation. and I’ve also written about the Social Business Index. Will it be perfect?
WWW.BRAINSHARK.COM | MONDAY, JANUARY 28, 2013
[Generation] Will Online Video be the Top Marketing Trend in 2013?
For example: Online video makes it easier to generate more content. Live webinars and in-person conferences provide a great way to generate new leads and build relationships with customers and prospects. Demand Generation. Demand generation. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Tweet. Disqus.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 1, 2011
[Generation] For Social Media to be Successful, Sales and Marketing Need to Work Together
Add social as another line item so the salesforce can see what kind of activities social is generating. Sales and marketing departments usually don’t do a good job communicating with each other, and when you add in a new tool (social media), there is even a bigger disconnect. Ways to engage customers and potentials.It Care to share?
VOICE-BASED MARKETING | WEDNESDAY, SEPTEMBER 18, 2013
[Generation] Following Trends vs. Trendsetting with Marketing Ad Spend
It’s foolproof: if you place a unique call tracking number in your TV ad, your newspaper ad, and your digital display ad, you can easily tell from real-time reports which of those ad efforts are actually generating calls. Digital display advertising, however, is nothing to sneeze at: its growth is healthy at 4.1%. Pump the brakes. Now what?”
THE EFFECTIVE MARKETER | MONDAY, NOVEMBER 30, 2009
[Generation] The Fun Theory: How to Change Behavior
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? You have to fill out forms, get approvals, and meet goals otherwise there’s no pay raise or bonus. Some food for thought.
THE EFFECTIVE MARKETER | MONDAY, FEBRUARY 15, 2010
[Generation] The Danger of Email Marketing Benchmarks « The Effective Marketer
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Our open rates average 30%.
THE EFFECTIVE MARKETER | FRIDAY, JULY 23, 2010
[Generation] What Trigonometry Has to Do With Marketing?
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing? recent post by Chris Brogan talking about Typing Classes reminded me of my own experience. had classes on those old typewriters and you had to press each key really hard.
CUSTOMER EXPERIENCE MATRIX | SUNDAY, MAY 15, 2011
[Generation] DIGIDAY:TARGET, or, Yogi Berra Meets Data in the Online World.
Now it might be tempting to claim that our space generates significantly higher volumes of data or more diverse data, but is that really true? I was scheduled to attend the DIGIDAY:TARGET conference on May 4 but wasn't able to be there. Download the conference agenda and presentations.) Pros: • Richer data content from any given data source.
MARKETING GENIUS BLOG | TUESDAY, APRIL 27, 2010
[Generation] 10 Tips for Better Email Design
Recently, I’ve written about role of email in demand generation , getting people to read your emails , and email personalization. If you’ve worked on all of that, you’re pretty advanced already. But there are still things that could go wrong, such as the actual look of the email once it’s delivered to the inbox.
MARKETING EDGE | SATURDAY, FEBRUARY 28, 2009
[Generation] Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You
Put the dots together and you’ve got your self a fully functional, multimedia newsroom, ready to capitalize on issues in your universe, whether they are generated internally or externally, framed in a style that is more valuable to your audience and distributed in a channel that is likely to share your story with others.
FEARLESS COMPETITOR | THURSDAY, JUNE 6, 2013
[Generation] How to Get Your Prospect to STOP, LOOK and LISTEN to You (with content marketing)
We added a link for the great white paper on B2B demand generation, How to Find New Customers, right here at top right. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. Get a great deal on WPEngine for your blog here. Choose your target.
FEARLESS COMPETITOR | FRIDAY, MARCH 19, 2010
[Generation] Are You Going Too Far in Your Sales Calls?
Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ”. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. Special guest article by Jill Konrath of Selling to Big Companies. The Fantasy. The Reality.
YOUR SALES MANAGEMENT GURU | MONDAY, MARCH 19, 2012
[Generation] Sales Leadership and Management in a Recovering Economy
We also recommend creating graphs comparing these numbers to dollars booked or margins generated, which can help salespeople see the relationship between indicators and results. Sales Leadership and Management in a Recovering Economy. monthly job creation rates hit 200,000, etc… What is your perception? Average order value.
MARKETING ACTION | FRIDAY, SEPTEMBER 27, 2013
[Generation] Secrets and Lies and Marketing
Y&R found that a majority agreed on the top give global attributes… …and christened them “Generation World.” To learn about the commonalities and unifiers of Generation World, do take five minutes to review the presentation. The study, tellingly named “ Secrets and Lies ” has been released and is available here.
BIZNOLOGY | TUESDAY, NOVEMBER 8, 2011
[Generation] Maximize your SEO benefit on Google+ in 8 simple steps
And, in case you didn’t get the memo, the Social Graph (be it the Facebook Like embed you can put on your site or the Google +1) are part of the new generation of Link Juice. Image by entertailion via Flickr. Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces.
VOICE-BASED MARKETING | THURSDAY, AUGUST 28, 2014
[Generation] 9 Stats That Will Change Your Mind About Email Marketing
Yet despite the negative feelings about its relevance, email marketing is still the preferred channel for generating high-value leads ( State of Marketing Measurement Survey Report 2014 ). 'Email marketing doesn’t have the best public image at the moment, a reputation built by studies questioning its usefulness. Call Tracking
TRADESMEN INSIGHTS | THURSDAY, APRIL 7, 2011
[Generation] 5 Tips to Improve Your B-to-B Direct Marketing Efforts
Social media may be the hottest topic around the water cooler at work, but when it comes down to generating sales, direct marketing still fills a need. We all need to remember that there are many tools in the marketing tool box and we shouldn’t dismiss or forget about what’s been successful in the past. KISS - Keep it simple.
HUBSPOT | FRIDAY, FEBRUARY 10, 2012
[Generation] Blogging Trumps Traditional Advertising in ROI Head-to-Head (Case Study)
During that same time period, along with several inbound leads, the customer's blog generated twice as much traffic as its TV spots. It takes time, dedication, and hard work to create great content and generate inbound leads. Turns out that customer learned a tough lesson about the cost and value of outbound marketing as a result.
HUBSPOT | MONDAY, JUNE 2, 2014
[Generation] How to Get More People to Open Your Emails [Video]
Our control generated a 0.73% CTR, and the personalized version generated a 0.96% CTR. 'For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. Will they hit spam?
WEBBIQUITY | TUESDAY, JANUARY 15, 2013
[Generation] 24 More of the Best Facebook Guides, Stats and Rants of 2012
It’s easy to generate tremendous traffic and buzz on Facebook if you’re a major brand advertiser with buckets of money to spend, but what about small businesses with much more limited means? It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Facebook Changes.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Generation] YouTube - Informal Learning in 10 minutes
Ive been following your work for a year, and this summary of your theses generated numerous quotables. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. Share. Favorite. Playlists.
VOLACCI | MONDAY, OCTOBER 7, 2013
[Generation] Mobile Marketing, Simplified: The Drupal 8 Mobile Initiative
Creating user-generated content promotions with Drupal 8 will be incredibly easy and it’s something we’re looking forward to putting into practice here at Volacci. 'An average person’s mobile device is never more than an arm’s length away giving marketers the ability to reach target customers anyplace, at anytime. native app integration.
SALES INTELLIGENCE VIEW | WEDNESDAY, FEBRUARY 27, 2013
[Generation] Simple Acquisition, Cleansing, and Enrichment of New Prospects
The goal of the marketing department is to generate interest in a product or service while capturing enough potential prospects that sales are generated. When it comes to lead generation, the fact is: the better your sales intelligence is, the more effective your customer intelligence will be. Reduced sales costs.
MODERN B2B MARKETING | TUESDAY, JULY 12, 2011
[Generation] Grabbing and Owning a Seat at the Revenue Table
The marketing team generates the leads for the sales department, while also focusing on the more creative stuff, like building brands, awareness, and preference. As CMOs hone in on where and how to focus marketing budgets to generate maximum results, the obvious choices are not always the best. It Takes Speed, Quickness, and Finesse.
BIZNOLOGY | FRIDAY, JUNE 20, 2014
[Generation] The 5 laws of effective e-Commerce websites
Many business people think an e-Commerce website is limited only to those sites that actively sell products or generate leads. 'Customers are Ignoring You (Photo credit: ronploof). In my last post, I highlighted 5 warning signs that your website sucks along with some tips to make it, um… unsuck. First off, let’s define terms.
SALES INTELLIGENCE VIEW | MONDAY, OCTOBER 22, 2012
[Generation] Why You Need to Grow Your #OutboundSales Business
Because they hold lead generation requirements as well as ambiguous brand awareness goals, marketing teams pay a lot of money for leads. Generating More Sales. Outbound prospecting refers to a sales technique representatives use to hunt down prospects, rather than wait for prospects to come to them. Objection Handling. Sales 2.0
CONVERSIONATION | TUESDAY, MAY 24, 2011
[Generation] B2B Blogging Trends 2011: Towards an Integrated Approach
Don’t forget feedback and user-generated content. In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. included). Should a company blog? Should employees blog? There are no “musts” in business. However, when not blogging you are missing out on important opportunities.
THE ROI GUY | SUNDAY, MARCH 24, 2013
[Generation] Are White Papers Dead?
For traditional white paper campaigns, it now takes significantly more reach to generate the same amount of lead responses. As a result, IDC reports that Interactive White Papers generate 3x more leads than traditional white paper fueled campaigns, and result in 150% more qualified leads per campaign.
EB2BLEADS | SATURDAY, MAY 7, 2011
[Generation] 3 Critical Components Of An Integrated Marketing Automation System
B2B Marketing specialist in online Lead Generation and Lead Nurturing Modern B2B Marketing , coined Inbound Marketing , is just like good sales , it’s a system in which an audience interacts with your marketing at different levels of your content, indicating their level of engagement and interest or readiness for a sales engagement.
HUBSPOT | THURSDAY, MAY 27, 2010
[Generation] 7 Habits of a Highly Effective Landing Page
Inbound Lead Generation Kit Learn how to generate more inbound leads using SEO, blogging, and social media. Does your online marketing strategy include things like “conversion,” “ROI” and “new customers?” If the answer is yes, then landing pages are something you’ve thought long and hard about. Credibility will be key.
HUBSPOT | MONDAY, DECEMBER 9, 2013
[Generation] 17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice
For instance, you can share company photos, favorite infographics, user generated pins, and even lead-generation content. Read our how-to guide for generating leads with Pinterest. Instead, get your email lists organically -- they’ll take a leeeetle bit longer to generate, but your list will be much more engaged.
BIZNOLOGY | MONDAY, APRIL 21, 2014
[Generation] 25 social media listening aids to increase your hearing
So even if you don’t have an eye for design, you’ll still be able to generate a report with a click of a button. '78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). Does your business listen?
EVERYTHING TECHNOLOGY MARKETING | MONDAY, MAY 24, 2010
[Generation] The Brave New World of B2B Marketing - Are You Ready?
The further you stretch your resources and attention span (and your understanding of your markets), the less impact you will have on any of your target segments and people, reducing your demand generation and conversion rates significantly. Your B2B markets are changing rapidly. B2B buyers are more sophisticated than ever. More on this later.
SALES PROSPECTING PERSPECTIVES | FRIDAY, APRIL 29, 2011
[Generation] The Importance Of Leveraging Your Inside Sales Data To Reflect ROI
soon realized that because the reports I generate hold so much value, they need to be captured for all parties involved in order for everyone to know and understand how we provide value to our clients. The data we generate is the power behind our services. In this instance, I didn’t think much of reporting going into the meeting.
MARKETING LEADERSHIP COUNCIL | TUESDAY, DECEMBER 13, 2011
[Generation] 10 Sales Trends for 2012
Our leading hypothesis is that sales channels will take on responsibilities that have traditionally belonged to Marketing, including upstream demand generation, awareness, and early consideration. (the following is a guest post from Nick Toman, head of the Sales Executive Council, our sister program for heads of sales. So what did we miss?
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, FEBRUARY 5, 2012
[Generation] Are you prepared to deal with social media backlash?
The democratization of publishing through the social web is probably the most significant political, economic, and sociological force of our generation. It walked all over Komen with the way it went straight to the people, generating not just media and public attention, but more support and donations. Transparency is everything.