HUBSPOT | MONDAY, FEBRUARY 18, 2013
[Generation] How Inbound Marketing Can Fuel Native Advertising
And within inbound marketing, you're using that content to cultivate and generate leads through marketing offers (e.g. If you're a CMO, you may have heard the term "native advertising" bandied about recently. In plain English, that means paid editorial. What Is Native Advertising? But you'd also be wrong. and a waving flag in the other.
SAVVY B2B MARKETING | MONDAY, JUNE 6, 2011
[Generation] Sales Enablement 101: Treat Salespeople Like Customers
If you're tasked with enabling your sales force, read on for ideas you can glean from successful demand-generation initiatives. We're pleased to present this guest post by Jody Canavan, president of Launch International. For more than two decades, I've made my livelihood supporting salespeople. Nurturing Sales. And more.
B2B MARKETING ONLINE | THURSDAY, DECEMBER 2, 2010
[Generation] Five questions to ask before beginning a social media initiative
If you are going to generate leads, or attempt to handle customer complaints via social media – insure that a proper escalation path is in place. Guest blog by Martin Schneider Senior Director, Marketing SugarCRM: The explosion of social media over the past several years has certainly begun to make its mark in the business world.
VOICE-BASED MARKETING | MONDAY, AUGUST 12, 2013
[Generation] Marketing Vitamins: Daily Marketing Activities to Build Any Business
If you’re listing a phone number in your ads, use two unique call tracking numbers to monitor the volume of calls each ad generates. 'Every smart marketer knows that marketing isn’t something you can do only occasionally if you hope to grow your business. Here’s a Marketing Vitamin for every day of the week to get you started.
MODERN B2B MARKETING | THURSDAY, APRIL 21, 2011
[Generation] Improving Sales Efficiency and Productivity Crucial to Driving Revenue Growth
But, just as important, in my view, is improving the corporation’s sales efficiency and productivity – in fact, strengthening the entire revenue generating process on an enterprise-wide basis. Generating outsized revenue growth in 2011 and beyond is not just a dream of CEOs and their C-suite colleagues.
SYNECORE | SATURDAY, APRIL 27, 2013
[Generation] The Best Branded Content of the Week: April 27, 2013
The contest adds value for the consumer, and also for the brand, at least to the extent the promotion creates consumer-generated content and conversation on social media. 'The line between traditional advertising and content marketing has definitely become more difficult to distinguish. Or is it something more? Coca-Cola – The Ahh Effect.
IT'S ALL ABOUT REVENUE | SUNDAY, FEBRUARY 5, 2012
[Generation] What Does Facebook Get Back for Every Sales & Marketing Dollar? [Chart]
The marketing departments of these companies, therefore, must generate ever-increasing ad-revenues through their efforts – either at growing their product (users) or selling more ads. You should definitely check out Jesse Noyes’ 10 fast facts about Facebook. In fact, that user base is actually the product.
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 25, 2013
[Generation] European Markie Award Winners Honored in London
Campaign was a multi stage strategy conceived to achieve the dual goals of generating leads qualified to a very high standard to aid the sales process, and promoting the TalkTalk Business brand towards our desired position of telecoms and IT industry thought leaders. Best Alignment of Marketing & Sales in Europe: Basware Oyj.
HUBSPOT | WEDNESDAY, AUGUST 31, 2011
[Generation] 5 Actionable Skills to Improve Inbound Marketing Innovation
Oh, sure, there are other things that make a company successful, like a great sales force, a terrific marketing department, and a finely-tuned lead generation program. Networking allows you to generate new solutions to your problems by sharing ideas and swapping concepts with others. Questioning. Observing. Networking. Experimenting.
WRITTENT | WEDNESDAY, FEBRUARY 12, 2014
[Generation] 59 Killer Content Marketing Stats: 2014 Edition
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. The top 5 content marketing goals in 2014 are brand awareness, lead generation, customer acquisition, thought leadership, and engagement. 'Content marketing moves incredibly fast. Source: CMI ). Source: DemandMetric ). Source: CMI ).
BLOG MY CALLS | FRIDAY, NOVEMBER 1, 2013
[Generation] Yikes.Forrester Says 'Don't Dedicate a Paid Ad Budget for Facebook'
To quote: "Marketers tell us that Facebook ads generate less business value than display ads on other sites. 'In a study published earlier this week, Forrester says that digital marketers should avoid buying Facebook advertising. To quote: "Facebook is failing marketers. Facebook came in dead last. Behind Twitter. Behind Google+. Well then.
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 16, 2011
[Generation] Beat the Dead Horse or Cold Call
good salesperson will generate their own pipeline in the absence of it from other sources. Encouraging/training the sales person that a better use of their time would be to do their own demand generation through cold calling or cold connecting in the social world is key, regardless. How does the pipeline feel relative to other months?
WEBBIQUITY | MONDAY, JANUARY 10, 2011
[Generation] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
“With the exception of baking the ‘like’ button into your website, the best way to generate new fans on Facebook is to create a custom landing tab, according to Jay Baer, and in this helpful post he reviews five options / apps for creating a custom landing tab on Facebook. Facebook Marketing Tips and Guides. As A.J.
SAVVY B2B MARKETING | FRIDAY, MAY 18, 2012
[Generation] Weekly Wrap-up May 18th
Why Lead Generation Is Irrelevant by @ cahidalgo via @ B2Community. Gooooood Friday, Everyone! Another week has flown by. Woosh! don't know why it's always such a surprise. It's the same five days each week, and yet sometimes it still feels a bit like whiplash when we get to the end. What’s holding your business back?
SAVVY B2B MARKETING | FRIDAY, AUGUST 5, 2011
[Generation] Savvy Week in Review - August 5
We know many of our readers are writers - this is a great chance to give back to the next generation AND have some fun! How can it be August already? as we kick off the last month of summer, the last thing on your mind may be work. But the blogosphere is always buzzing. Here are some of our favorite picks from the week. Stay cool!
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 18, 2012
[Generation] How Do You Know Your Solution's Target Market?
This is a great first step to begin a targeted campaign to generate sales pipeline. It’s almost 2013 and innovation has sky rocketed to an all time high. Think of all the technology companies that exist now, solely because of the existence of the “Cloud”. So what are you going to do? Cue the chorus of crickets).
GREAT B2B MARKETING | WEDNESDAY, JUNE 20, 2012
[Generation] Marketing Clichés Part Two
While it was originally used in reference to software companies using their own internally-generated tools for software development, its usage has spread to other areas as well. In my last post on marketing cliches , I talked about the origins of six commonly used clichés that have meaning in many areas, including B2B marketing.
LOOPFUSE | FRIDAY, MARCH 16, 2012
[Generation] How to revive dormant newsletter subscribers
Depending on the nature and objective of your email campaign, the quantity and quality of impressions you generate by putting another permission-based email in someone’s inbox may be enough. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Marketing blog. They don’t click, they rarely if ever open.
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 27, 2011
[Generation] 5 Productivity Killers For Your Cold Calling Team
Your outside sales reps aren’t hungry enough - How quickly outside reps forget the work their inside reps put in to generate even a little bit of interest. From what I’ve seen over the years making cold calls, it can be customary to place blame on your inside sales folks when they’re having difficulty uncovering solid leads.
SALES PROSPECTING PERSPECTIVES | THURSDAY, APRIL 7, 2011
[Generation] Never Ever EVER pass these leads to sales!
Otherwise you are at risk for wasting a lot of effort on your demand generation programs. An issue that comes in between the usually tender and caring relationship that sales and marketing has with each other is that of confidence in the other group. We make our money bringing in revenue. Why do we not like this list?
FUNNEL FOCUS | THURSDAY, FEBRUARY 17, 2011
[Generation] In the B2B Funnel, Is There a Clean Sales Handoff?
Marketing automation software generates the data marketers need to provide new levels of support to sales. In the last 10 years, the role of a marketer has drastically changed. Marketing is no longer just about filling the top of the funnel.
GREAT B2B MARKETING | TUESDAY, FEBRUARY 1, 2011
[Generation] Why do You Need a B2B Marketing and Sales Machine? – by Chris Ryan
For example, if you are paying $90 to generate trial customers this quarter, your goal should be to get that number down to $85 next quarter and so forth. Our tagline (or Brand Promise if you prefer) at Fusion Marketing Partners is “Creating Unstoppable Marketing and Sales Machines.” marketing and sales machine is predictable.
LOOPFUSE | WEDNESDAY, OCTOBER 27, 2010
[Generation] Taking Your Website to the Next Level « Loopfuse Marketing.
Sales & Marketing Best Practices: Taking Your Website to the Next Level October 27th, 2010 by Sean Dwyer As I mentioned in a previous blog post , we will be sharing Sales & Marketing best practices via the Loopfuse Exchange. The article will cover issues like: Branding Do’s and Don’ts – what does your website say about your business?
FUNNEL FOCUS | TUESDAY, MAY 18, 2010
[Generation] Q&A: Finding & Implementing the Right Marketing Automation Platform
If you don't have any of those pain points and are more interested in using it for lead generation campaigns and customer communication, you could probably just use a less expensive email marketing tool for the time being and implement marketing automation down the road. View the entire Webinar.
CONNECT THE DOCS | TUESDAY, SEPTEMBER 22, 2009
[Generation] Guest Post: The Simplest, Most-Efficient Way to Write a Case Study: The story behind the Making Your Case ebook
His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!). I was introduced to Jonathan Kranz by Michele Linn a few months back. Access to three videos about key case study topics. Jonathan Kranz.
HUBSPOT | WEDNESDAY, AUGUST 8, 2012
[Generation] 7 Habits of Remarkably Charismatic Marketers
In fact, did you know that according to Dan Zarrella's data , on Facebook, photos are the best type of content you can post to generate likes, comments, and shares? Now visitors are interacting with your content, and you're generating leads. You know those people everyone wants to be around? love those people. awesome. Think about it.
HUBSPOT | WEDNESDAY, SEPTEMBER 4, 2013
[Generation] How to Integrate Inbound Marketing With a Traditional Sales Team
Many business owners and, unfortunately, many sales mangers subject sales teams to the latest and greatest fads in lead generation (think viral video), specious sales training (use these 11 steps and you will sell a million), and other time wasters so they are (rightfully) somewhat apprehensive. It''s not my job. The leads are bad. 2) Evolve.
B2B MARKETING INSIDER | MONDAY, JULY 19, 2010
[Generation] 7 Tips For Successful Lead Follow-up
The companies that are able to create a sustainable responder generation program will see higher conversions and sales. You will see a diminishing return on every call made outside of 48 hours, and after 7 days you will see a 60-70% drop in leads generated. There is no simple answer to messages that generate return calls.
B2B MARKETING INSIDER | TUESDAY, JULY 6, 2010
[Generation] How Social Media Drives Better Email Results
Try These Traditional Tactics Now How to Nurture The Great Unknown Leads Lead Generation Programs That Work Integrate Social Media Into Your Marketing Mix Confessions Of A B2B Marketer About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
MODERN B2B MARKETING | FRIDAY, FEBRUARY 10, 2012
[Generation] Can the website of an enterprise technology company really truly engage?
Analytics and lead gen on steroids, Marketo is transforming how companies generate revenue. by Jason Miller I’m pleased to welcome Peggy Burke, Principal at 1185 Design as a guest blogger. She discusses risk taking, pushing the envelope in branding, and the ideas behind the design of the new Marketo website. Now type in their URL and engage.
WWW.BRAINSHARK.COM | TUESDAY, JANUARY 29, 2013
[Generation] Laughter is the Best Marketing: Using Humor in Your Video Marketing Campaigns
Since being posted in March 2012, it has gotten close to 9 million views -- not bad for an inbound marketing campaign and a great way to generate brand recognition. Creating a humorous marketing video is a great way to open doors, generate affinity, and leave a lasting impression with your target audience. Demand Generation.
VIRALLY BLOG | MONDAY, NOVEMBER 19, 2012
[Generation] How Much Should You Be Spending Producing Downloadable Content?
Boom – lead generation #win. But as soon as possible, get investing into content strategy and more specifically downloadable content strategy, which can be used for lead generation as well as SEO and thought leadership. More than you already are doing. “Budget” means different things for different people. Cashflow.
PAUL GILLIN | WEDNESDAY, JUNE 9, 2010
[Generation] The Appeal of B2B Social Networks
They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. Lead Generator, indicating that the value he provides to the community is good for his business. Wiley & Sons: Online communities are a bit of a paradox. The key is to get members to want to participate.
HUBSPOT | THURSDAY, SEPTEMBER 12, 2013
[Generation] Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing
13) In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. We''ve seen for years that emails which are personalized to the recipient do better than their generic counterparts. Attitudes Toward Personalization.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 15, 2010
[Generation] The 4 Cs of Social Media
Community uses customer-generated content in a customer-aligned context for a customer-serving purpose. At the same time, it is just another marketing channel. The reason I believe marketers are so confused about social media is because of this paradox. And the reaction of many is to rush into the technology. The reason is context.
HUBSPOT | FRIDAY, MARCH 29, 2013
[Generation] What the Death of Google Reader REALLY Means
In fact, just this week news broke of the second generation of the Flipboard app, which gives users the ability to easily create and publicly share their own beautiful digital magazines -- no design experience required! Pack your bags, Google Reader. It was nice knowing you. Information in a Social World. whaddya know? Pulse! Absolutely not.
HUBSPOT | MONDAY, JANUARY 16, 2012
[Generation] 7 Types of Email Addresses to Delete From Your List NOW!
Use remarkable content and optimized landing pages to generate leads, and use double opt-in to keep your sender reputation safe. The average email list depreciates by 25% every year according to MarketingSherpa. Smart email marketers are actively involved with that depreciation. The Email Addresses To Scrub From Your Email Marketing List.
MODERN B2B MARKETING | TUESDAY, MAY 3, 2011
[Generation] Strategies for B2B Marketing in a Recession, Part 2
In such companies, Marketing and Sales operate in separate silos; Marketing generates leads and unloads them onto Sales. They’ll grow faster and generate more cash. What new operational efficiencies have you employed to generate revenue, and how have your B2B marketing processes shifted in response to the recession?
HUBSPOT | MONDAY, JULY 2, 2012
[Generation] How to Promote Your Old Lead Gen Offers So They Feel Brand New
So you've successfully created an amazing offer that you think will boost your lead generation like whoa. Do the lead generation benefits have to end so soon? You just reformatted your offer so you now have two pieces of lead generation content in your arsenal! until they eventually plateau. That wasn't supposed to happen.
BIZNOLOGY | FRIDAY, DECEMBER 6, 2013
[Generation] 4 ways to keep a blog on schedule
Consistency is one of the biggest ways you can help maintain and generate business by putting your blog on the top of the search engines. '(Photo credit: Wikipedia). By now you know how important it is to regularly update your blog. However, creating unique, entertaining, informative, and relevant content takes time. Create a Schedule.
HUBSPOT | MONDAY, DECEMBER 16, 2013
[Generation] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
Email, Social, Demand Generation, etc.) You''ll have field marketing over here, demand generation over there, customer marketing on a different planet, and so on. Here''s one tip that marketers often forget is an option for idea generation: Talk to people in your industry. If this is true, then content really must be king.
HUBSPOT | WEDNESDAY, OCTOBER 24, 2012
[Generation] How to Create Content That Actually Resonates With Your Readers
Take one of our most successful blog posts of all time, " LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter." Most content creators have probably felt like that puppy to the right. you try so hard to get a point across, but your audience just doesn't seem to "get it." Or maybe they just don't care. how do we do it?
MODERN B2B MARKETING | TUESDAY, JANUARY 22, 2013
[Generation] 10 Essential Reads for the Modern Marketer: New Inspiration & Timeless Classics
It’s an incredibly insightful book that presents a formula for generating great ideas that have the best chance of succeeding. by Jason Miller As a modern marketer it is vital to stay on top of current trends and brush up on forgotten or underutilized skills. There are lessons for anyone and everyone involved in any aspect of business.
MODERN B2B MARKETING | FRIDAY, NOVEMBER 19, 2010
[Generation] Content Marketing Basics: A B2B Marketing Cheat Sheet
Lead Generation – Content is used to drive traffic to your website as well as capture leads through forms. In Marketo’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. In a previous blog post we reviewed the three Rs of content marketing – reorganize, rewrite and retire.
HUBSPOT | MONDAY, NOVEMBER 21, 2011
[Generation] 8 Steps to Hosting a Successful Twitter Chat
This is a great way to choose an appealing topic that generates interest from your target audience. A TweetChat is a virtual meeting or gathering of people on Twitter to discuss a common topic. But hosting a TweetChat also requires some thorough planning in order to be successful. The hashtag to follow along is #InboundChat.
PAUL GILLIN | FRIDAY, JUNE 4, 2010
[Generation] Weinberger Wisdom
The social media generation now expects important information to find them. My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. That’s why David Weinberger is one of my favorite speakers. Tech Leadership Council’s Social Media Summit.
HUBSPOT | MONDAY, JANUARY 28, 2013
[Generation] 8 Ways to Instantly Improve the Quality of Your Marketing Content
It's no wonder photos on Facebook generate 53% more Likes than the average post -- we're visual creatures after all! Last week, we published a post written by a HubSpot partner, Velocity Partners, that discussed the importance of creating high-quality content. If you haven't read it yet, I highly recommend you do. You can view it here.
B2B MARKETING ONLINE | TUESDAY, AUGUST 24, 2010
[Generation] More data, so what?
The focus should be placed on insight – demand that every report you look at (or generate) has something there that tells you what it actually means. Guest blog by Graham Cooke, managing director of QuBit Digital. Too much data leads to indecision and a lack of ability to focus on the most strategic issues.
WINDMILL NETWORKING | TUESDAY, AUGUST 14, 2012
[Generation] Mobile Marketing: Social Sites Are a Mobile Advertiser’s Greatest Weapon
and Mobile will be the next generation. Can mobile marketing live up to it’s high earning hype? don’t think I’m taking any giant leaps at this point by assuming most everyone in this industry has come across at least one study, report, or opinion piece suggesting the incredible opportunity that is mobile advertising.
MARKETRI | THURSDAY, FEBRUARY 21, 2013
[Generation] How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest
Marketers generally agree that, when used effectively, Pinterest can be a lead-generation dynamo , and the tool’s visual nature makes this especially true within the A/E/C industry. The ultimate goal of using Pinterest for business is to drive traffic to your website and generate leads for your business, right? Meet the Team.
CONTENT MARKETING TODAY | FRIDAY, NOVEMBER 6, 2009
[Generation] Terrific New Social Media Research Study Means It’s Time for Small Business to Get with the Program
Website traffic, product feedback, lead generation, and revenue are the top 4. If you’ve been dragging your feet on social media, it’s time to take both of those feet and jump right in. Their research, 2009 Business Social Media Benchmarking Study makes it clear that even small business owners need to take social media very seriously indeed.
MARKETING ACTION | TUESDAY, SEPTEMBER 17, 2013
[Generation] What to Do With Mid-Funnel Prospects?
'Okay, your demand generation campaign delivered a lead, and the demographic data checks out: Good industry? According to a recent report from Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready leads, at 33% lower cost per lead. Check. Right title? Check. Big budget? Check again. Now what?
THE EFFECTIVE MARKETER | MONDAY, MAY 21, 2012
[Generation] How to Include Webinars in Your Content Plan
Supporting this sentiment, MarketingSherpa puts Webinars again at top three most effective lead generation tactics. The same result was voiced by Focus Research , pointing to webinars as one of the most valuable tools for B2B marketers. All Webinars Are Not the Same. Focus: Product features and functions. What: Customer training.
DIGITAL BODY LANGUAGE | MONDAY, MARCH 9, 2009
[Generation] TriNet: Sweet Music - Targeting of Purchase-Ready Buyers
Conversions to meetings increased by more than 20% over previous quarters and sales directly attributed to the campaign have generated more than 10 times the cost of the campaign. I talk a lot about using lead scoring to understand what stage a prospect is in their own buying process.
WINDMILL NETWORKING | WEDNESDAY, MAY 30, 2012
[Generation] Social Media Marketers: Are You Getting Social Media Wrong?
Comments Comments Related Stories Social Media Influence: Understanding the New Generation ¨C¨ Email Marketing Is Growing Up — Leaving “Batch and Blast” Behind 6 Tips on How to Accelerate Word of Mouth Marketing through Social Media. Why would you ignore the numbers? Create your own masterpiece.”
INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 24, 2010
[Generation] Is Your Industrial Website Still Just a Business Card?
by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. Why should you care about your company’s website?
SALES LEAD DYNAMICS | FRIDAY, MAY 24, 2013
[Generation] Do You Have a Brand?
The real benefit of a brand is its ability to generate referrals and new business. This has generated numerous speaking engagements for me and also produced some new clients Verb – stigmatize, stamp, mark. Source – Wikipedia. 2. “…. While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger.
HUBSPOT | THURSDAY, JUNE 9, 2011
[Generation] Why 1/3 of Marketers Are Not Happy With Their Website Redesign [New Data]
full 72% of the people who's goal was to "improve branding or positioning" were happy with the redesign, and 76% of respondents were happy if their goal was to "optimize for lead generation or sales." found that 1/3 of marketers were not happy with their last website redesign. Have a clear goal for the redesign. Connect with HubSpot
HUBSPOT | MONDAY, APRIL 29, 2013
[Generation] 6 Expert-Endorsed Ways to Improve Your Marketing TODAY
What can we do in a day’s work that will generate real impact on our business? He adds that videos can be used for everything from lead generation to objection removal to customer assessments and referrals, but that you should identify specifically how video can work the hardest for you. Often in just three seconds or 140 characters.
HUBSPOT | WEDNESDAY, JANUARY 9, 2013
[Generation] 30 Careless Mistakes That Will Totally Muck Up Your Marketing
CTAs are the gateways to lead generation, and relevant ones should hang out everywhere from on your homepage, to within your email, and on every individual web page and blog post you publish (with the exception of your landing pages). We've all had those moments. or a more classic example, the Homer Simpson "D'OH!". To all 5,000 people.
INDUSTRIAL MARKETING TODAY | SUNDAY, APRIL 3, 2011
[Generation] Content is the Foundation of Good Relationship Marketing
Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. Many of them will also tell you that the bulk of their new business comes from repeat customers. Here’s a quote from billionaire industrialist H. Finally, business is a cobweb of human relationships. ”.
TRADESMEN INSIGHTS | WEDNESDAY, JANUARY 30, 2013
[Generation] How Manufacturers Can Use Social Media to Outsmart Their Competition
They didn’t want to be totally dependent on the dealer to make their case and they couldn’t afford to advertise in every end-user book that hit the pick up truck, landscapers and snow plow contractors, so they decided to use social media to generate interest in their products.
HUBSPOT | FRIDAY, JULY 26, 2013
[Generation] 19 Reasons Your Social Media Might Not Work Out the Way You Planned
If you want to really generate and nurture leads through social media , do your brand a favor and find a smart, dedicated social media manager who knows how to use social media to form real relationships with your audience members. 'Social media is the most volatile and unpredictable marketing channel we’ve ever seen. Image credit: ssoosay.
WINDMILL NETWORKING | THURSDAY, DECEMBER 27, 2012
[Generation] 10 New Websites to Add to Your Social Media Blog List in 2013
For his recent practical posts, check out A New Way to Connect Twitter to Lead Generation and 3 Ways to Use the Value of a Like or Follow. Looking for new blogs to follow in 2013 for unique and insightful information on social media? We are always looking for new insight as to how we can be better utilize social media for our business.
HUBSPOT | THURSDAY, JANUARY 26, 2012
[Generation] 10 Clever Ways Your Email Signature Can Support Your Marketing
While your email signature might not necessarily help you generate more registrants, it will surely spread the word about the event and gain some awareness among your target audience. You know that you're a true email marketer if every single one of your emails includes a call-to-action. And I'm not talking about email marketing blasts here.
REPUTATION TO REVENUE | SATURDAY, SEPTEMBER 11, 2010
[Generation] The continuing rise of Account-Based Marketing: Four keys to success
Externally, ABM can generate substantial improvements in customer relationships, brand perception, solutions proof points, revenue, and profitability. Over the last 10 years, more and more B2B firms have invested in account-based marketing: treating individual accounts as "markets" and devising focused campaigns just for them.
HUBSPOT | TUESDAY, OCTOBER 5, 2010
[Generation] Sell Online Marketing to Your Boss: 7 Euphemisms Everyone Needs
Online communities or even online groups seem to generate more respect and attention within corporate walls. Instead of ' Landing Page ,' Use ' Lead Generation Page ' - While landing page is a popular online marketing term, 'landing' doesn’t describe a business benefit. If you are reading this post, you are likely the former.
BLOG MY CALLS | FRIDAY, MAY 10, 2013
[Generation] Mother's Day: 6 Lessons Your Mom Taught About Marketing
How many phone calls do you want these PPC efforts to generate each week? 'Your mother taught you a great number of wonderful things. I''ve not met your mother, but I''m sure she''s a wonderful person. And on this Mother''s Day weekend, let''s remember a few lessons our mothers taught us and try to apply them to our marketing. was, and I did.
ENGAGE | THURSDAY, AUGUST 4, 2011
[Generation] Kenny Powers, K-Swiss, and the Ramifications of Viral Success
But will that make a new generation of people buy K-Swiss? Perhaps more importantly: will it make an old generation of people stop buying K-Swiss? If you haven’t, scroll down for the video. Make sure you’re wearing headphones at work and children in your immediate vicinity are wearing earmuffs. And why shouldn’t it?
SALES INTELLIGENCE VIEW | SATURDAY, DECEMBER 15, 2012
[Generation] Nature or Nuture – How the Superstars Seal the Deal
What are these reps doing that makes them able to generate this level of sales while the rest of us are picking through their scraps? If you’ve noticed that the same salesperson is always at the top, it’s because that’s probably true. Are they just born sellers, or do they know something that you don’t?
MODERN B2B MARKETING | FRIDAY, OCTOBER 28, 2011
[Generation] Are You Lost In A B2B Sales Lead Paradox?
This scenario isn’t unusual, sometimes leads fall through cracks or systems fail, but the important thing is to identify the weak links in your lead generation chain and avoid the blame game between opposite ends of the office. by Maria Pergolino. Your B2B marketing department has done its job. They’ve filled the funnel with sales leads.
BLOG MY CALLS | WEDNESDAY, APRIL 10, 2013
[Generation] 6 Places to Put Call Tracking Numbers
This allows marketers to track which referring sources, URLs, or organic keywords are generating phone calls and which are not. This means marketers can now determine how many phone calls specific PPC ads generate. 'The goal of this article is to give you 6 very basic places to put your call tracking numbers. mean think about about it!
FEARLESS COMPETITOR | TUESDAY, APRIL 23, 2013
[Generation] I’m Your Customer. You Think You Understand Me, but You Don’t!
Jeff Ogden, President of the sales lead generation company Find New Customers is an award-winning BtoB marketing expert who is also trained in Buyer Personas. 'Do your customers believe you truly understand them? Real Buyer Personas are needed. They all miss the point. They think they know their buyers, but they don’t. Neither do apps.
SALES PROSPECTING PERSPECTIVES | THURSDAY, SEPTEMBER 2, 2010
[Generation] 5 Questions To Ask Before Sending Out That Sales Proposal
EG: AG Salesworks is an outsourced demand generation firm. The VP Marketing that splits the budget for this thinks that outsourced programs aren’t needed and that sales should work harder, and the demand generation manager has someone that they have known for years that they would love to give the contract to. Happy Hunting
LEADER NETWORKS | THURSDAY, AUGUST 4, 2011
[Generation] Online Customer Communities Change Companies
Use the community to communicate future plans and message to the market potential outcomes of the feedback or idea generation. Online communities are not neutral. They fundamentally change the nature and way a company does business. And then, the change hits the fan and they are left trying to react to the impact. Be Proactive.
WRITING ON THE WEB | MONDAY, OCTOBER 18, 2010
[Generation] What Drives Us? 4 Keys to Creating Compelling Content
Thus, the chosen behavior in turn will generate environmental responses with survival consequences (such as the spouse’s loving appreciation). I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? Digg this!
SALES CHALLENGER | TUESDAY, MARCH 20, 2012
[Generation] 3 Ways to Keep Your Sales Kickoff Alive
approach to generating bottom-up demand before training sessions and check out the Challenger Pre-Training Guide. Over the past few months, many organizations hosted their annual sales meetings to celebrate last year’s accomplishments, rally the sales force to motivate their performance, and communicate forward-looking strategic initiatives.
WINDMILL NETWORKING | MONDAY, DECEMBER 19, 2011
[Generation] The 25 Best Social Media Books of 2011
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships by Paul Gillin and Eric Schwartzman. It seems like only yesterday that I was writing my review of the best social media books of 2010 , a list that included only 15 selections. Engage! The Now on to the list!
HUBSPOT | FRIDAY, JANUARY 13, 2012
[Generation] 4 Simple Steps to Get Ramped Up With Mobile Marketing
There is a range of QR code generators that you can use to create your own QR code. It's no secret that, in our society, mobile devices are more pervasive than computers. Five times as many people have cell phones compared to PCs , states an Impiger Mobile report. This post will help you get ramped up. Set Up Your Mobile Website.
VIEWPOINT | TUESDAY, FEBRUARY 12, 2013
[Generation] KISS for Sales
Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development. So what’s to be done?
SALES PROSPECTING PERSPECTIVES | THURSDAY, APRIL 19, 2012
[Generation] Does Social Media Promote Anti-Social Sales Behavior?
think we would all agree that using social media to generate leads, become relevant in your industry, brand yourself, gainmore exposure for your business/product/service, etc… is becoming more and more vital for business, but at what cost? It is hard to argue against its benefits for business, but what place should it rightfully take?
CONNECT THE DOCS | TUESDAY, OCTOBER 20, 2009
[Generation] ClickLaunch: Connect Direct's High-Tech Direct Marketing Handbook
he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. CDI ), a full-service agency with offices in Seattle and Silicon Valley specializing in demand generation and lead management for high-technology companies. Don’t focus all your energy on generating hot leads.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, OCTOBER 1, 2011
[Generation] Coupons and Offers Slowly Shifting to Digital: Notes from LEADS Marketing Conference
Well, actually it has been here for the past 4-5 years in lead generation, and in banner advertising too. My colleague Michael Darviche covered the LEAD Marketing Conference in Chicago last week. Here’s his report. One fascinating area for the past few years has been the coupon and offers space. Worse yet, they are mass distributed. to $2.00
HUBSPOT | FRIDAY, NOVEMBER 18, 2011
[Generation] Everything Marketers Need to Know About Google's Panda Updates
Instead of buying coveted inbound links, you can get them by maintaining a quality site, upping the frequency with which you generate interesting content , and creating a solid distribution network. We all learned a lot after this year's Google Panda updates. Others were punished severely in the SERPs for grey and black hat tactics.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MARCH 22, 2011
[Generation] A Bold Experiment in Paid Content
a year, generating about $10 million in revenue. We are about to witness an extremely important experiment in journalism, marketing and the economics of the Internet. After 20 articles, you will have to subscribe. On smartphone and tablet apps, the Top News section will remain free of charge. The risks in this plan are significant.
WWW.BRAINSHARK.COM | MONDAY, FEBRUARY 18, 2013
[Generation] Do You Have Your Content Team in Place?
We write a lot on this blog about the benefits of video marketing , with increased brand awareness and more effective demand generation being just a couple. Demand Generation. Demand generation. Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site.
SYNECORE | WEDNESDAY, APRIL 10, 2013
[Generation] You’re Telling Me You Don’t Use Analytics to Prove Your ROI?
Monitor Keywords - Know what keywords generate the most traffic & convert prospects to leads. You should start making changes only after you’ve established a large enough sample size to generate an understanding of what your data is saying. Game Over. know that comes off as a little harsh, but somebody had to say it.
HUBSPOT | THURSDAY, APRIL 19, 2012
[Generation] 10 Foolproof Ways to Earn Your Landing Page Visitors' Trust
Landing pages are a critical tool for meeting your ever-increasing lead generation goals. If you're publishing your lead generation content to social media, perhaps you've received some positive feedback from your community. 10 Ways to Earn Your Landing Page Visitors' Trust. Much of trust is based in perception. Arkles, Boston, MA.
HUBSPOT | MONDAY, SEPTEMBER 17, 2012
[Generation] Will Marketing Technology Look Like iOS Someday?
Agencies, marketing service providers, and business consultants are frenetically weaving these components into "solutions" and a new generation of creative campaigns. Possibilities abound for the next-generation of TV; digitally-savvy cars, homes, and appliances; wearable computing; the next-new invention in social media; and more.
VOICE-BASED MARKETING | WEDNESDAY, MAY 29, 2013
[Generation] Take the Survey: Is Voice-Based Marketing Automation Right for You?
Marketers, salespeople, and support professionals use it to generate and track phone leads , close business faster, and provide better customer service. Our marketing team has lead generation and revenue goals they must hit. 1 2 3 4 5. If you are asking yourself that question, the quick survey below can help.
EMAGAZINE B2B BLOG | TUESDAY, NOVEMBER 13, 2012
[Generation] eMagine Launches New Websites
Founded by innovators in next-generation sequencing (NGS), genetics, molecular biology, and information science, the company delivers tools that enable researchers and clinicians to make better decisions regarding drug development and patient care. We use this blog to provide educational material for our visitors on these subjects. Galatea.
CONNECT THE DOCS | WEDNESDAY, SEPTEMBER 23, 2009
[Generation] A Content Marketing Reality Check
"When I started Sparkplugging," Piersall writes, "I wanted to create an advertising and affiliate based website that would generate passive income even when I was helping my kids with their homework or out boating with the family. That you're this close to getting on Oprah. "It’s not glorious work. Check it out!
MARKETING INTERACTIONS | FRIDAY, MAY 6, 2011
[Generation] Part 3: The Contagious Content Challenge
We use an online lead generation package that allows us to set up campaigns. Those of you who are regular readers of this blog have likely been following The Contagious Content Challenge. If you need to catch up, here are the other posts in the series: Part 1: The Contagious Content Challenge. Part 2: The Contagious Content Challenge.
MARKETING INTERACTIONS | MONDAY, MAY 10, 2010
[Generation] Why Marketing and Sales Need an SLA
With the cost spent generating leads, we need to make sure that no viable lead gets left behind by closing the loop. The B2B marketing-to-sales process can be a long and complex process for your company—as well as your customers. Without agreement for who does what, when, managing the buying process behind the scenes can get messy, fast.
VOLACCI | WEDNESDAY, JULY 24, 2013
[Generation] 7 Features Every Great Newsletter Should Have
If you want to know more about how to turn your newsletter marketing campaign into a lean, mean, lead-generating machine, download our marketing eBook email Newsletter Best Practices 2013. 'Newsletters are one of the most effective email marketing techniques for engaging an audience and increasing brand awareness. CTA: Or Call to Action.
HUBSPOT | TUESDAY, SEPTEMBER 18, 2012
[Generation] 7 Reasons Branding & Design Play a Vital Role in Your Marketing
This content visualization, "Shameless Marketing Tactics That Totally Work," that performed extremely well on our blog, generating thousands of social shares and page views, and hundreds of leads. Oh, you work in branding and design? So you're an arts and crafts marketer. Got it. Raise your hand if you've heard that refrain. The problem?
GREAT B2B MARKETING | THURSDAY, OCTOBER 31, 2013
[Generation] Create an Unstoppable B2B Sales Machine – Part 2
Geoffrey Moore, who taught a generation of marketers with his books Crossing the Chasm and Inside the Tornado, now teaches a methodology called Provocation-Based Selling. 'My last blog post covered the first four keys to creating an unstoppable sales machine: 1. Never lose a deal alone. With “Normal” spelled upside down.)
MANHATTAN MARKETING MAVEN | TUESDAY, FEBRUARY 28, 2012
[Generation] 4 Ways to Engage Millenials
Every younger generation knows better. Every younger generation wants to un-do, reject, fix or repair the mistakes made by their elders. Every younger generation brings its own POV to the party. Maybe this is a presumption unique to this generation. They reject hierarchy. Though, I doubt it.
WEBBIQUITY | TUESDAY, JANUARY 15, 2013
[Generation] 24 More of the Best Facebook Guides, Stats and Rants of 2012
It’s easy to generate tremendous traffic and buzz on Facebook if you’re a major brand advertiser with buckets of money to spend, but what about small businesses with much more limited means? It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Facebook Changes.
HUBSPOT | TUESDAY, JULY 2, 2013
[Generation] How to Ease Your Sales Team Into Social Sales
How would you react if you were greeted by a large whiteboard every morning that ranked your comparative “worth” by the # of quality leads you independently generated that previous week? No place is this more apparent than in the world of social media. And Twitter? Even poorer adoption. m just a sales rep,” and “Why should I? m busy.