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  • SALES INTELLIGENCE VIEW  |  SATURDAY, DECEMBER 15, 2012
    [Generation] Nature or Nuture – How the Superstars Seal the Deal
    What are these reps doing that makes them able to generate this level of sales while the rest of us are picking through their scraps? If you’ve noticed that the same salesperson is always at the top, it’s because that’s probably true. Are they just born sellers, or do they know something that you don’t?
  • VOLACCI  |  MONDAY, OCTOBER 21, 2013
    [Generation] How to Archive Your Twitter Feed in Under 5 Minutes
    Selecting this button will generate a report, which Twitter will email to your account, along with a link to the.zip file. 'Twitter is the most instant of the mainstream social media tools. But, perhaps you want an organized archive of your Twitter presence. there is no better source than Twitter itself. twitter , social media marketing
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Generation] How 4 Companies Find and Create Value from Open Data
    “More commercial organizations are using open data to get closer to customers, share costs with partners and generate revenue by monetizing information assets,” David Newman, research vice president at Gartner, said in a press release. The business case for open data. Governments often tout the benefits of open data policies.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 11, 2014
    [Generation] How Big Data is Driving Business Growth
    'Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. In the technology community, data has become likened to oil as the next great natural resource.
  • HINGE MARKETING  |  FRIDAY, JANUARY 16, 2015
    [Generation] Visible Experts: Why Every Firm Needs Them
    In this SlideShare presentation, learn how Visible Experts can benefit your professional services firm, including growth, increased lead generation, a stronger your brand, and more. 'Visible Experts: Why Every Firm Needs Them from Hingemarketing What does it take to become a well-known industry expert? Enjoy! On Google+ or LinkedIn?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 10, 2010
    [Generation] Optimizing Your WordPress Business Blog
    Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 However, none of that can happen until you drive lots of interested traffic to your business blog. Please leave your comments below.
  • HUBSPOT  |  MONDAY, JANUARY 21, 2013
    [Generation] A Simple Guide to Setting Up Your First LinkedIn Ad Campaign
    For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. If you're trying to get more people to click on your ads to drive traffic to your website, or generate new leads, CPC may be better for you.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 13, 2014
    [Generation] How to Use Three Types of Data to Drive B2B Sales
    According to NetProspex, more than 60% of B2B companies rely on “unreliable” data to fuel demand generation. 'Editor''s Note: The following is an excerpt of a chapter from our recently published eBook, The Ultimate Inside Sales Prospecting and Management Success eBook. Lists and data go hand in hand. Triggered Event Data.
  • B2B LEAD BLOG   |  FRIDAY, JUNE 17, 2011
    [Generation] Have Two Minutes? Find out the Problems that Lead Nurturing Solves
    Here are the first two clips: What is the Difference Between Lead Nurturing and Lead Generation? Tweet Marketing professionals, have you ever had to deal with sales teams that rarely moved forward on the leads you provided? Sales professionals, have marketers ever bombarded you with leads that just weren’t going to result in a sale?
  • WRITTENT  |  MONDAY, OCTOBER 7, 2013
    [Generation] Blogging for Business: 58 Unbeatable Reasons to Run a Blog
    1) Companies with 51 to 100 website pages generate 48% more traffic than companies with 1 to 50 pages (Source: HubSpot ) Tweet. 2) Companies with 101 to 200 pages generate 2.5x 6) B2B companies that blog only 1-2 times/month generate 70% more leads than those who don’t blog (Source: HubSpot ) Tweet. Okay… here we go!
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 18, 2012
    [Generation] Weekly Wrap-up May 18th
    Why Lead Generation Is Irrelevant by @ cahidalgo via @ B2Community. Gooooood Friday, Everyone! Another week has flown by. Woosh! don't know why it's always such a surprise. It's the same five days each week, and yet sometimes it still feels a bit like whiplash when we get to the end. What’s holding your business back?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 4, 2011
    [Generation] Suggestions On When To Use Mass Email For Teleprospecting
    couple of examples of the kind of clients where I’ve seen email campaigns being fruitful for quality information are those that: Are a new face in their market: Blasting your new list before you start prospecting can get your client’s name into their inboxes generating some potential interest. Presto I have my next blog topic!
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Generation] Savvy Week in Review - August 5
    We know many of our readers are writers - this is a great chance to give back to the next generation AND have some fun! How can it be August already? as we kick off the last month of summer, the last thing on your mind may be work. But the blogosphere is always buzzing. Here are some of our favorite picks from the week. Stay cool!
  • LOOPFUSE  |  FRIDAY, MARCH 16, 2012
    [Generation] How to revive dormant newsletter subscribers
    Depending on the nature and objective of your email campaign, the quantity and quality of impressions you generate by putting another permission-based email in someone’s inbox may be enough. This is a guest post by Matt Heinz, President,  Heinz Marketing. Read more on his  Marketing blog. They don’t click, they rarely if ever open.
  • FUNNEL FOCUS  |  THURSDAY, FEBRUARY 17, 2011
    [Generation] In the B2B Funnel, Is There a Clean Sales Handoff?
    Marketing automation software generates the data marketers need to provide new levels of support to sales. In the last 10 years, the role of a marketer has drastically changed. Marketing is no longer just about filling the top of the funnel.
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 27, 2010
    [Generation] Taking Your Website to the Next Level « Loopfuse Marketing.
    Sales & Marketing Best Practices: Taking Your Website to the Next Level October 27th, 2010 by Sean Dwyer As I mentioned in a previous blog post , we will be sharing Sales & Marketing best practices via the Loopfuse Exchange.  The article will cover issues like: Branding Do’s and Don’ts – what does your website say about your business?
  • FUNNEL FOCUS  |  TUESDAY, MAY 18, 2010
    [Generation] Q&A: Finding & Implementing the Right Marketing Automation Platform
    If you don't have any of those pain points and are more interested in using it for lead generation campaigns and customer communication, you could probably just use a less expensive email marketing tool for the time being and implement marketing automation down the road. View the entire Webinar.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MAY 5, 2010
    [Generation] Survey Highlights Contradictions for B2B Marketers
    From the two contradictions above, it seems to me that marketers are compartmentalizing how they think about the components of demand generation and prospect engagement. In reviewing the results from the B2B Marketing Skills Survey conducted by Genius.com and BtoB Magazine, I saw a few disconnects that should be flags for concern.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 1, 2009
    [Generation] eBook: The Art of Social Sales
    It's an interesting premise and one I'm mulling around for B2B demand generation - maybe related to cost per qualified lead. The Customer Collective has released a new eBook with contributions from some truly insightful sales leaders to help us understand just what "social selling" means in today's marketplace.
  • SAZBEAN  |  TUESDAY, MAY 28, 2013
    [Generation] Successful Marketing Always Has a Return
    Driving lead generation — clearly linked to sales is the generation of quality leads. Long-term Cause & Effect If you start to look at the trending of your metrics (leads generated, sales, etc.), I see this especially happen with marketing decisions. The same is true with marketing decisions. What do you think?
  • CONNECT THE DOCS  |  TUESDAY, SEPTEMBER 22, 2009
    [Generation] Guest Post: The Simplest, Most-Efficient Way to Write a Case Study: The story behind the Making Your Case ebook
    His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!). I was introduced to Jonathan Kranz by Michele Linn a few months back. Access to three videos about key case study topics. Jonathan Kranz.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Generation] 10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013
    Customers today and in the newer generations want things that are simple and have been engineered to work together. 'by Lauren Harper | Tweet this The city of San Francisco was transformed this week as Oracle OpenWorld took over most of downtown, and Treasure Island, too. – Oracle. Oracle. Mark Hurd , President, Oracle. Brian Curran.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2011
    [Generation] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
    Is your marketing team respected in the organization for generating new sales-ready leads and building pipeline?  by Brian Kardon | Tweet this How are you measuring marketing’s performance? The list is nearly endless. But are you measuring the things that your CEO and CFO care most about: marketing’s contribution to revenue? Take action. 
  • HUBSPOT  |  MONDAY, MARCH 21, 2011
    [Generation] Secret Ingredients to Blog Subscriber Growth: Persistence & Promotion
    Readership and lead generation have seen great results and Nancy has more buy in for the blog than ever. Make a plan to create great content on a consistent schedule and figure out which promotional tactics are the right ones to scale your readership – generating leads and sales at a lower than average cost. Connect with HubSpot
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Generation] The Ultimate Guide to Mastering Pinterest for Marketing
    Create a User-Generated Pinboard: Because you can allow other users to contribute their own pins to your hosted pinboards on a user by user basis, this opens up a great opportunity to involve fans and customers in your marketing. Keep track of referral traffic and leads generated from Pinterest. Not surprising. million. and, how?".
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 12, 2013
    [Generation] How to Market “Made in USA” Products in Social Media Campaigns
    'Advertisements for “Made in USA” products are proliferating on social media. Brands are using social media to tap into the emotional need to support the domestic economy with goods that are “Made in America.”
  • HUBSPOT  |  FRIDAY, FEBRUARY 4, 2011
    [Generation] 30 Most Influential Venture Capitalists on Twitter [VC Remix]
    Need to know how to incorporate personas, build a team for growth, and utilize different demand generation techniques? Recently, Mark Fidelman wrote a great blog post on the Top 30 Most Respected Venture Capitalists. He used sentiment analysis, reviews from entrepreneurs, and a number of surveys to come up with his rankings.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2011
    [Generation] 3 Steps for Marketers to Take Leadership
    This is a guest blog post by Mike Gospe, an author of The Marketing High Ground and a speaker at our Lead Generation Quick-Start Series. ” With this knowledge comes confidence in understanding the target customer and producing impactful lead generation campaigns. Lead Generation Quick-Start Series. Far from it.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Generation] Google Rolls Out New Way for Nonprofits to Collect Donations
    It gives your followers on social media and younger generations a new way to support your organization through the channels on which they are most comfortable. Showing the proof of what someone’s small donation equates to is very important when trying to attract the younger Millennial generation to support your mission.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, OCTOBER 2, 2011
    [Generation] HubSpot's Strategy for Winning the Marketing Automation Horserace
    For example, it might report how much traffic is generated by content from different providers. Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Generation] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    'by Contributor Friendly | Tweet this Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp , a content marketing platform that gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. What Is Going On Here?
  • VIEWPOINT  |  THURSDAY, AUGUST 30, 2012
    [Generation] PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software
    Craig specializes in lead generation, lead qualification, and B2B marketing and sales. They’re generating tons of leads. He also is encouraged by hearing that “VPs of sales—when they were being interviewed in the Valley—were asking the CEO what his lead generation strategy was. There are all these things we’ve got to do.’
  • ANNUITAS  |  TUESDAY, OCTOBER 7, 2014
    [Generation] Who Are Your B2B Buyers?
    These sound like simple questions, but the answers hold the keys to developing essential Buyer Insights which are critical to your Demand Generation Strategy. 'Do you know who and where your buyers are? What types of content they consume? What their main pain points are? What industry events they attend?  Where they spend time on the web?
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 17, 2014
    [Generation] Why landing pages are important
    The more traffic you can generate the more conversions. 'Landing pages are important for lots of reasons but first off if you are not sure what a landing page is check out this blog here! Still here? Landing pages are designed with one thing in mind “Action”. For example you may have a free chapter of your Ebook that you want to give away.
  • MARKETING ACTION  |  WEDNESDAY, MAY 21, 2014
    [Generation] Content Syndication: 3 Key Techniques
    In a nutshell – the content syndication vendor will promote the client’s PDF whitepaper/eBook (usually behind a lead generation form), and anyone who downloads the content is sent to the client as a sales lead. The two partners pair the content with the audience, and then share the leads that are generated. Lead Shares. license.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 7, 2013
    [Generation] Which Industry Leads in Leveraging Eloqua University to Become Marketing Masters? [CHART]
    showed Manufacturing marketers had the highest growth rates of MQLs generated in the first months of their deployment. We have seen from past Chart of the Week analysis that investment in Eloqua Education correlates with marketing effectiveness.  The analysis shows that on average manufacturing customers have 3.5
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Generation] Formulas for B2B Marketing
    As the equation demonstrates, having a search engine optimized website while utilizing content is a better strategy when it comes to lead generation. Analytic analysis added to the calculation can not only improve lead generation, it helps with lead scoring. And some of their techniques can get pretty complicated. Website + SEO = Good.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Generation] 12 Realistic Ways to Make Your Social Media Data Actionable
    Leads Generated - You'd want to break it out by each social network, or even each update type. Feedback - What ideas are you generating from user-generated content and interaction? Does it help you generate more leads? Social media continues to rain data onto the market. Word on Social Data. What's the rate of growth?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, SEPTEMBER 18, 2012
    [Generation] Is Your New Product Launch Strategy Geared Up for Sales Success?
    Well-trained, well-prepared salespeople are absolutely vital if you want your offering to turn into a massive revenue generator. Our lead generation campaign delivers highly qualified leads to our field sales organization; they're delighted to follow-up because it's well worth their while. It doesn't happen that way. Scoring.
  • ENGAGE  |  TUESDAY, APRIL 26, 2011
    [Generation] Social Media Friends … with Benefits
    More people want to partner with us The exposure generated on social media has resulted in new business partnerships for 56% of marketers surveyed. More people are qualifying as leads Social media paves more inroads back to the company website (and subsequent lead generation form). Tangible ones, even. The second best time is today.
  • HUBSPOT  |  FRIDAY, JANUARY 17, 2014
    [Generation] 30-Day Blog Challenge Tip #16: Writing Impactful Posts
    'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Blogging
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Generation] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    So what’s the best way to avoid a “spray and pray” approach to social media that irritates people, makes your company appear clueless and unprofessional and, worst of all, doesn’t generate results? How many leads are you generating from social media? Which posts are generating the most interactions? Avoiding "Ready, Fire, Aim".
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Generation] 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing
    One of the toughest roles as a B2B marketer is properly tracking lead generation, assigning value, and calculating return on investment. 'If the title of this entry caught your eye, we suffer from the same addition – Olivia Pope on Thursday nights. In honor of the season premier this week, let’s take a moment to apply the lessons of D.C.’s
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 6, 2012
    [Generation] B2B Marketing Best Practices for Pinterest
    By showcasing company experts, culture, and products or services with interesting images, Pinterest offers B2B marketers the opportunity to generate a deeper engagement with their social media prospects. This is the second part of a two-part series from Erica Bell on B2B best practices for photo-driven sites. Pinterest Infographics.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 20, 2012
    [Generation] Why Are You Afraid of Starting a Blog?
    We have found that consistent posts have helped us become the thought leader in marketing to the professional tradesman and have generated new clients from it. I bet for most of you it’s that you’re afraid you won’t be able to publish relevant content on a regular basis. Try to do one original post a week.
  • B2B MARKETING ONLINE  |  TUESDAY, AUGUST 24, 2010
    [Generation] More data, so what?
    The focus should be placed on insight – demand that every report you look at (or generate) has something there that tells you what it actually means. Guest blog by Graham Cooke, managing director of QuBit Digital. Too much data leads to indecision and a lack of ability to focus on the most strategic issues.
  • MARKETRI  |  THURSDAY, FEBRUARY 21, 2013
    [Generation] How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest
    Marketers generally agree that, when used effectively, Pinterest can be a lead-generation dynamo , and the tool’s visual nature makes this especially true within the A/E/C industry. The ultimate goal of using Pinterest for business is to drive traffic to your website and generate leads for your business, right? Meet the Team.
  • CONTENT MARKETING TODAY  |  FRIDAY, NOVEMBER 6, 2009
    [Generation] Terrific New Social Media Research Study Means It’s Time for Small Business to Get with the Program
    Website traffic, product feedback, lead generation, and revenue are the top 4. If you’ve been dragging your feet on social media, it’s time to take both of those feet and jump right in. Their research, 2009 Business Social Media Benchmarking Study makes it clear that even small business owners need to take social media very seriously indeed.
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 21, 2012
    [Generation] How to Include Webinars in Your Content Plan
    Supporting this sentiment, MarketingSherpa puts Webinars again at top three most effective lead generation tactics. The same result was voiced by Focus Research , pointing to webinars as one of the most valuable tools for B2B marketers. All Webinars Are Not the Same. Focus: Product features and functions. What: Customer training.
  • DIGITAL BODY LANGUAGE  |  MONDAY, MARCH 9, 2009
    [Generation] TriNet: Sweet Music - Targeting of Purchase-Ready Buyers
    Conversions to meetings increased by more than 20% over previous quarters and sales directly attributed to the campaign have generated more than 10 times the cost of the campaign. I talk a lot about using lead scoring to understand what stage a prospect is in their own buying process.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 27, 2013
    [Generation] Secrets and Lies and Marketing
    Y&R found that a majority agreed on the top give global attributes… …and christened them “Generation World.” To learn about the commonalities and unifiers of Generation World, do take five minutes to review the presentation. The study, tellingly named “ Secrets and Lies ” has been released and is available here.
  • HUBSPOT  |  FRIDAY, AUGUST 10, 2012
    [Generation] 13 Ways to Spice Up Your Marketing Content With Data
    In HubSpot's 2012 State of Inbound Marketing report , for example, we combined data from years past with our brand spankin' new 2012 data to show how inbound marketing-generated leads have consistently cost significantly less than outbound - generated leads. Being data-driven is a very valuable quality to have as an inbound marketer.
  • DIGITAL VOICES  |  FRIDAY, MARCH 7, 2014
    [Generation] This Week in Digital Strategy 3.7.14
    Finally, we discuss how Arby's generated a long-lasting social media buzz. How Arby’s Generated a Massive Long-Lasting Social Buzz with One Tweet. 'Happy Friday, everyone! This week we expanded our knowledge in the world of analytics. Investments in analytics are paying off for companies. Enjoy our round-up below.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JUNE 9, 2014
    [Generation] 3 Reasons Your Website Isn’t a Brochure
    And, if you’re still relying on a brochure website to drive online business, it’s most likely why it isn’t getting found in Google or generating inquiries for you. '“Our website is our online brochure,” I often hear from owners of small industrial companies. They definitely weren’t sexy. No more print costs. Just set.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 1, 2014
    [Generation] V12 Launchpad Combines Prospect Database with Outbound Campaigns
    Users can also get lists of prospects similar to their uploaded customers, based on a system-generated predictive model. 'V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists. This year V12 further expanded Launchpad by adding the ability to import and enhance clients’ own customer lists.
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 11, 2013
    [Generation] 3 Stats About the Not-So-Secret Weapon of Marketing Automation
    Marketing automation for lead gen uses emails and web forms, and voice-based marketing automation is just a building block to supplement that foundation, using call analytics from your marketing ads and campaigns to improve results and voice broadcasts, IVR phone surveys, and SMS texts to generate more phone leads. This is an impressive stat.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 25, 2010
    [Generation] 6 Tips to Make Your Blog More Successful in Reaching the.
    know daily where my readers are coming from, what post titles and content generates the most traffic and what search terms they are using. If your blog is broad, you will not generate any significant traffic. blog should be central to your company’s social media strategy for new business. Be consistent. My readers know what to expect.
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 7, 2014
    [Generation] Redefining “Work”: A Few Words About Uncubed
    We won’t spend a lot of time yapping—we want to get back to Uncubed, where everyone is busy having drinks and snacks and lounging around with other movers and shakers who have their eyes on the same ball: redefining “work,” and connecting with a new generation of companies. This vision extends to our customers as well. blog General
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Generation] One Tool for Better Data: How Clickstream Reporting Improves Your Marketing
    'As more and more businesses realize the power of phone calls when it comes to lead generation, they’re also scrambling to find ways to better track the activity of the leads that come in. Customers’ trajectories have changed: they are researching businesses online and then converting offline when they pick up the phone. Prove ROI.
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 4, 2014
    [Generation] Hooking Online Shoppers and Reeling Them In
    As the number of Facebook users following retail brands continues to grow, the Facebook platform itself has continued to evolve to make monitoring and measuring lead generation easier for brands. That’s a lot of customers exiting the sales cycle unconverted! Let’s start at the top: 1. Enabling the Talk. Building a Social Brand.
  • REPUTATION TO REVENUE  |  SATURDAY, SEPTEMBER 11, 2010
    [Generation] The continuing rise of Account-Based Marketing: Four keys to success
    Externally, ABM can generate substantial improvements in customer relationships, brand perception, solutions proof points, revenue, and profitability. Over the last 10 years, more and more B2B firms have invested in account-based marketing: treating individual accounts as "markets" and devising focused campaigns just for them.
  • LEDGER BENNETT  |  SATURDAY, JUNE 22, 2013
    [Generation] Top takeaways from the #B2BSummit
    The event was hosted with four streams:  Inbound Marketing , Content Marketing , Demand Generation and Multi-channel Marketing. In doing so, you will be better placed to move forward with a bigger level of understanding of dynamics around you. “ @SamBentley72 : " #demand generation is not a short term solution, but a long term strategy."
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Generation] Why You Need Marketing Analytics, Not Web Analytics
    Did that email generate more leads than the blog post you published yesterday? Sure, your blog may be effective in generating leads, but are those leads actually turning into customers and making your business money? Measuring marketing effectiveness has always been a challenge. Enter marketing analytics. Sounds pretty sweet, huh?
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 17, 2014
    [Generation] Creating Viral Content Comes Down to Just Letting Go
    What I found interesting is that instead of leveraging these videos to generate traffic to a YouTube channel for the station, the videos are posted under Herzog’s name. The station could be generating a lot of additional traffic this way (most of the videos have over 50,000 views). Ice is back and the roads will glisten.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Generation] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    Once processed, the system will generate the estimate result for this keyword. Similar to Google Analytics , Baidu analytics provides online marketers web performance and advertising ROI metrics by generating detailed statistics on traffic, traffic sources, pages data, and conversion benchmarks. Coaxial Cable)”. Bid Estimate Tool.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Generation] How Healthcare Providers Can Grow Their Medical Practice
    Many of them want to find a way to communicate better with patients, but some of them are grappling with another side of running an office: generating leads. Tip #3: Deliver Recorded Phone Reminders to Generate Clients. 'One of the most common kinds of phone calls we receive on a daily basis is from healthcare providers.
  • VIEWPOINT  |  THURSDAY, MAY 5, 2011
    [Generation] Revenue Performance Management: Doing For Revenue What ERP Does For Ops?
    RPM is being positioned in a similar way: a strategy, an application, analytics, and integration that bring together demand generation, marketing automation, lead nurturing, and lead management to measure, manage, and drive top line revenue growth. CRM unites areas like sales force automation, lead management, customer service, and analytics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 26, 2013
    [Generation] USC Business School predicts Americans will stop working, eating, and having sex by 2015
    According to a USC study, we may be the last generation to brush our teeth. According to a USC study, we may be the last generation to brush our teeth. 'The USC researcher also concludes that inflatable penguins will consume 68% more content than humans and 47% more than most mollusks by 2016. am NOT making this up. 12 min in shower.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 9, 2014
    [Generation] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    'AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. In B2B marketing, sales and marketing emails play different but equally important roles in a successful communication strategy. Marketing emails lure the leads, and sales reels them in. Which ones make you click?
  • HINGE MARKETING  |  FRIDAY, OCTOBER 4, 2013
    [Generation] The Missing Piece to Your Content Marketing Strategy
    Cover Your Basic Social Channels – The easiest way to generate a little bit of buzz about your content is to share it on your social media channels. This is a proven method for generating high quality traffic to company blogs. 'More and more firms are coming to understand the power of content marketing. What’s missing?
  • HUBSPOT  |  MONDAY, AUGUST 6, 2012
    [Generation] 28 Creative Pinboard Ideas From Real Brands on Pinterest
    With the rise in popularity of visual content , marketers are realizing that Pinterest is a great way to show off their brands' personalities, engage their social media fans and followers, and even generate some leads along the way. 11) User-Generated Board. Let Pinterest users get in on the action with a user-generated pinboard.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, SEPTEMBER 3, 2010
    [Generation] Content Auditing and Mapping it to the Industrial Buy Cycle
    Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
  • LEADER NETWORKS  |  THURSDAY, AUGUST 4, 2011
    [Generation] Online Customer Communities Change Companies
    Use the community to communicate future plans and message to the market potential outcomes of the feedback or idea generation. Online communities are not neutral. They fundamentally change the nature and way a company does business. And then, the change hits the fan and they are left trying to react to the impact. Be Proactive.
  • VIEWPOINT  |  FRIDAY, SEPTEMBER 23, 2011
    [Generation] The Power of the Human Voice in Lead Qualification & Lead Nurturing
    PointClear’s success doing lead generation, lead qualification and lead nurturing for our clients is grounded in proactively reaching out and connecting with prospects via a one-on-one telephone conversation. These include custom content, nurturing emails, landing pages, SEO, webinars and podcasts. Personal connection. Understanding.
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 18, 2010
    [Generation] What Drives Us? 4 Keys to Creating Compelling Content
    Thus, the chosen behavior in turn will generate environmental responses with survival consequences (such as the spouse’s loving appreciation). I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? Digg this!
  • SALES CHALLENGER  |  MONDAY, OCTOBER 21, 2013
    [Generation] 5 Key Questions for Sales
    'We’ve just returned from the 2013 CEB Sales and Marketing Summit in Las Vegas (our annual conference of 600+ sales and marketing members), where we discussed, among other things, the next generation of commercial talent. As our research shows, customers are now 57% of the way through the purchase decision before engaging with a supplier.
  • SALES CHALLENGER  |  TUESDAY, MARCH 20, 2012
    [Generation] 3 Ways to Keep Your Sales Kickoff Alive
    approach to generating bottom-up demand before training sessions and check out the Challenger Pre-Training Guide. Over the past few months, many organizations hosted their annual sales meetings to celebrate last year’s accomplishments, rally the sales force to motivate their performance, and communicate forward-looking strategic initiatives. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2011
    [Generation] How to grow your blog like a Fortune 500 company
    The final thing that I tend to review every quarter is the revenue that I’ve generated. For example you may generate revenue in the following ways: Consulting. This helps you to prioritize your revenue generating efforts. By Srivinas Rao, Contributing {grow} Columnist. Why You Should Do This. The Review Process. Projects.
  • BLOG MY CALLS  |  FRIDAY, APRIL 25, 2014
    [Generation] The Friday Marketing Rant: Is Anyone Really a 'Social Media Expert?'
    Almost no marketers have a cogent strategy or plan for generating leads via social media. If you can''t generate leads using social media, you should probably stop spending so much time on social media. And, if you''ve never generated a lead via social media, you probably shouldn''t refer to yourself as a social media ''expert.''
  • BLOG MY CALLS  |  TUESDAY, APRIL 22, 2014
    [Generation] Break Yourself of 4 Misguided Marketing Habits
    This is the simplest way to get Google''s attention and start generating a massive increase in organic traffic to your blog. Start generating leads via social media. Instead of focusing on posting content on your social media pages, focus on generating leads. 'We all have habits we''d like to break. Maybe you smoke. That''s it.
  • BLOG MY CALLS  |  MONDAY, FEBRUARY 3, 2014
    [Generation] Marketing Lessons from the Super Bowl Champion Seahawks
    Cut corners on cost when you''re generating leads. Generate phone calls and generate leads. 'The more than 100 million people that watched the Super Bowl last night saw a STUNNER. Some people picked the Seahawks, but no one expected the Seahawks to utterly dominate the Broncos. Again, this game was a stunner. Simplicity. Right?
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 5, 2013
    [Generation] The Future of Marketing – Adapt And Be Creative!
    Smart marketers may want to invest in the technical education of young students to guide and learn from this generation. In our last  Future of Marketing  interview, Scott Brinker riffed off the Marketing and  Big Data  idea by asking if the future of marketing was all about “ Big Testing? Tell us about yourself?
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Generation] Inbound Marketing Is About Much More Than Getting Found
    The process of initially getting found online and generating leads is critical, but so is understanding and adapting to the needs of your leads after they have expressed an interest in your company. Our research showed that lead nurturing emails generated an 8% CTR compared to the typical 3% CTR of general email sends. That's rubbish.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2011
    [Generation] 7 Ways to Improve Your Marketing in 60 Seconds or Less
    Creating CTAs for your offers is one of the most important components of effective lead generation. The title is a blog post's most effective tool for generating initial traffic to the post. We all know it’s not always easy being an inbound marketer – especially a good inbound marketer. Respond to a comment, post, or tweet.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2011
    [Generation] The Anatomy of an Effective Facebook Business Page
    Your Thumbnail: The thumbnail image that appears next to your wall posts and comments is automatically generated from your page's image (as discussed in number 2). An effective page generates 'likes,' comments, shares, and buzz that expands the reach of your page and attracts new fans. We'll use HubSpot's Facebook page as our subject.
  • SOCIAL MEDIA B2B  |  MONDAY, APRIL 18, 2011
    [Generation] Study: 93% of B2B Marketers Use Social Media Marketing
    Most respondents identified lead-generation as the most valuable result of LinkedIn marketing. According to a recent study by BtoB Magazine , 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter). The Big Three.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Generation] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    SnapApp’s content marketing platform gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Lots of people. 
  • WINDMILL NETWORKING  |  THURSDAY, MAY 31, 2012
    [Generation] Search or Social: Which Is Best For Your Startup?
    Social networks provide user-generated content and search engines crawl, index and filter them as results for specific queries. We have to admit that user-generated content (UGC), such as a customer’s review on a product or a service, is one of the biggest factors that impact buying behavior.  Enter search engine marketing (SEM). 
  • HUBSPOT  |  WEDNESDAY, AUGUST 29, 2012
    [Generation] A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
    Generate a detailed picture of your target audience (what we call a buyer persona in the marketing biz) so you can create the type of content they'll love to read -- from the right topic, to the right tone, to the right format in which it's presented (more on that later). The creative coupon. The helpful ebook. The customized consultation.
  • CONNECT THE DOCS  |  TUESDAY, OCTOBER 20, 2009
    [Generation] ClickLaunch: Connect Direct's High-Tech Direct Marketing Handbook
    he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. CDI ), a full-service agency with offices in Seattle and Silicon Valley specializing in demand generation and lead management for high-technology companies. Don’t focus all your energy on generating hot leads.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JANUARY 6, 2014
    [Generation] BrightInfo: Content Recommendations Made Simple
    Rather, in an ideal world, BrightInfo’s technology would be used within the CDP to generate recommendation that the CDP itself feeds to all applications. 'I spent much of last year writing about Customer Data Platform systems and have reviews on tap for a half dozen more. What those businesses do care about are easy deployment and low cost.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, OCTOBER 1, 2011
    [Generation] Coupons and Offers Slowly Shifting to Digital: Notes from LEADS Marketing Conference
    Well, actually it has been here for the past 4-5 years in lead generation, and in banner advertising too. My colleague Michael Darviche covered the LEAD Marketing Conference in Chicago last week. Here’s his report. One fascinating area for the past few years has been the coupon and offers space. Worse yet, they are mass distributed. to $2.00
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Generation] 25 Sure-fire Ways to Grow Your Email List
    When asked, 77% of email marketers ranked this as their most pervasive tactic to generate list growth ( source ). LinkedIn: In 2012, a HubSpot study found that LinkedIn was 277% more effective than Twitter and Facebook for lead generation. There has never been a better time to update and reinvigorate your email strategy.
  • THE POINT  |  TUESDAY, JUNE 18, 2013
    [Generation] Content Selling: How Sales Can Better Leverage Marketing Content
    HS) The overwhelming trend in B2B demand generation today is for marketing to not only drive raw inquiries, but also to convert and nurture those inquiries into sales-ready leads. talked with Daniel and his team to find out more about what they call an approach called “Content Selling.”. HS) What problem does KnowledgeTree solve?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 14, 2012
    [Generation] 10 Social Media Risks MOST Companies Are Too Afraid to Take
    Speaking of letting go of your control issues, social media is rife with opportunities for user-generated content. And then there are the ones that remember more than 8 in 10 millennials think user-generated content indicates brand quality, and influences their purchases. That's one way to generate reach. Oooh, I like this era!
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Generation] 12 Things You Should Be Using Your Blog For (Besides Blogging)
    And in tip #4, we did some A/B testing on our calls-to-action to figure out which design generates the most leads. Promote new lead generation offers on your blog, and send those that perform well to your email list. So you want your business blog to perform better. What do you do? Blog harder? Probably that Facebook rep, right?
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 9, 2013
    [Generation] Nine Expert Marketing Strategy Guides
    January is a great time to take a step back from day-to-day tactics and ask the Big Questions; or in cliché form, to look at the forest rather than the trees. Who are (really) your best customers? Why do they (really) buy from you? How has the way buyers in your market make procurement decisions changed? What is the secret to success (really!)?
  • VIEWPOINT  |  TUESDAY, AUGUST 6, 2013
    [Generation] Best of PowerViews: Exciting Future for Inside Sales Experts
    It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding. We should definitely start analyzing the metrics so we can be more effective in closing sales and generating better leads. Enjoy! Today''s Featured Guests.
  • CONNECT THE DOCS  |  WEDNESDAY, SEPTEMBER 23, 2009
    [Generation] A Content Marketing Reality Check
    "When I started Sparkplugging," Piersall writes, "I wanted to create an advertising and affiliate based website that would generate passive income even when I was helping my kids with their homework or out boating with the family. That you're this close to getting on Oprah. "It’s not glorious work. Check it out!
  • HUBSPOT  |  FRIDAY, MARCH 11, 2011
    [Generation] Small Companies Level the Playing Field with Social Media and Blogs [New Data]
    Inbound channels like blogging and social media are not only effective for generating leads, they are also more economical and highly useful for businesses with more modest budgets and resources. According to recent research from HubSpot , small and large businesses are spending their marketing dollars in substantially different ways.
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