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  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Generation] 15 Creative Examples of Branded Pop-Up Shops
    Since they're temporary, they offer a relatively low-cost and low-commitment way for companies to take creative risks, generate buzz, and introduce their brands to new audiences. The seasonal eatery is perfect Instagram-bait, and it has successfully generated a ton of buzz in the press. Image Credit: Snarkitecture. 2) BarkShop Live.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [Generation] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. In round numbers, the top result generates 18% of click-throughs, the #2 result 10%, and positions 6-10 each get 4% or fewer of all clicks. hours to 6.3
  • B2B LEAD BLOG   |  FRIDAY, FEBRUARY 19, 2010
    [Generation] Most important B2B Marketing Metrics For CEOs
    Share and Enjoy: CRM Current Affairs Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy ROI MeasurementTweet. Today CEOs expect marketers to provide metrics and to be accountable to meeting their numbers just like sales people. This is what CEOs should be asking?
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Generation] Is Earned Media Becoming "Hacked" Media?
    Whereas a generation ago, there was one PR professional for every journalist, today that ratio is about four-to-one. Earned media constraints are giving rise to a new class of media: hacked media, or generating coverage by "rewiring" the way stories are published. Significant Changes to Earned Media. Earned media is different.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Generation] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Instagram is a visually driven platform, so make sure your ads look authentic and fit in with the user-generated content that exists in your audience's feed.
  • HINGE MARKETING  |  TUESDAY, JULY 14, 2015
    [Generation] Addressing Blog Lag: 7 Content Creation Tips for Your AEC Firm’s Blog
    Your blog should be an essential component of your lead generation strategy. Conducting primary research on topics relevant to your industry can be a powerful way to build authority and credibility — and to generate blog post topic ideas. Struggling to come up with new content for your blog? You’re not alone. Get Social.
  • MARKETING ACTION  |  WEDNESDAY, MAY 1, 2013
    [Generation] 9 Steps to Revitalize Your Tradeshow Marketing Strategy
    Half of the booths seem to be lively, attracting large crowds, generating buzz and full of energy. The other half seem to generate no interest and are filled with employees who look bored and envious of the booths around them. Don’t wait until the tradeshow to start generating buzz; get buzzing before the event. license.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 31, 2015
    [Generation] 6 Key Steps to Global (Marketing) Domination
    Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. By tapping into multilingual markets and engaging new groups of consumers, you’re on the cutting edge of demand generation. What is it? Step 6.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 20, 2014
    [Generation] Jill Rowley on the hurdles and opportunities for social selling
    Jill tells us in this interview that the Millennial Generation will be taking the world by storm. Jill tells us in this interview that the Millennial Generation will be taking the world by storm. ). Click here to see my interview with Jill Rowley. She was kind enough to share some of her insights on this red-hot idea.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Generation] 3 Ways to Achieve Marketing Revenue and Demonstrate ROI (with Russ Man, Nintex CMO)
    Finding the unique metric that matters for your organization, rallying the team around consistent observance of that metric and then using automation to scale up into a revenue generating machine are the three keys to successfully using analytics for marketing. Marketing Technology Podcasts
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 4, 2011
    [Generation] The 10 Best Corporate Blogs in the World
    The company has reported generating millions in direct sales from this blog and has also used this as a platform to set the record straight in the event of a bombing or hostage situation involving one of their properties. My reaction to most company blogs: “Blah, Blah and Double Blah!&#. And many of these blogs are U.S.-based Starbucks.
  • ANNUITAS  |  MONDAY, JUNE 1, 2015
    [Generation] Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research
    The real answer here is not marketing versus sales, but marketing AND sales working together to create Demand Generation programs that speak to the buyers.  . Sirius went on to show additional research that shows the importance of the sales rep at all stages of the buying cycle. Does one research study automatically nullify previous studies?
  • ANNUITAS  |  THURSDAY, MAY 14, 2015
    [Generation] Sirius Decisions Summit 2015: It’s All About Alignment
    If, for example, your demand generation team is getting rewarded for ‘net new’ leads regardless of quality then they are not going to worry about quality when they are generating net new leads. Greetings from Nashville! After a day’s worth of sessions, a clear theme has emerged: Alignment. But is that a safe assumption?
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Generation] How To Design a Publishing Website Your Advertisers Will Drool Over
    If you place any value on the profit generated by your publishing website, you have one crucial demographic to win over above all others: advertisers. This is the core of increasing online ad revenue for publishers, much like the core of television broadcasting rests on providing a pleasing network for television ads. Quality content? Layout?
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 10, 2015
    [Generation] Converting Hashtags into #Trademarks
    Kyle-Beth understands the business and legal issues involved in launching on social media, including influencer marketer management, user-generated content, and privacy issues. Media outlets have hinted that hashtags may soon be an outdated trend, but the public has not abandoned the ubiquitous organizer of social media posts.
  • VOLACCI  |  MONDAY, NOVEMBER 11, 2013
    [Generation] Press Releases Aren’t Your Grandpa’s Marketing Tool
    Structuring well-written content around newsworthy happenings within your company is a great way to not only show that you’re relevant, but also to get your brand noticed and written about, and to generate more interest in your brand. Boost SEO. At Volacci, we care a lot about SEO, and press releases are great in that respect.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 18, 2014
    [Generation] 3 Ways B2B Companies Can Maximize Existing Content for SEO
    Newsjacking allows marketers to leverage breaking news content to drive traffic, earn links, and generate engagement. Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. Video Content. These videos had some incredible value, but users were hardly enticed to click on them.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 17, 2012
    [Generation] Marketers Get New Online Video Program, Marketing Made Simple TV, Offering Interviews with Marketing and Sales Personalities
    With knowledge we were about to create a next generation show, Marketing Made Simple TV – featuring the TV-like experience so many rave about. Mac McConnell, BlueBird Strategies , Demand Generation expert. Marketers, especially in B2B, need fresh ideas and insights for the changing world around them. Jeff Ogden, Host. online.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 6, 2012
    [Generation] Harness the power of Newsjacking to Grow Your Business
    David Meerman Scott  ( @dmscott ), who was interviewed by Jeff Ogden, President of the lead generation company Find New Customers via Skype at Social Media Camp NYC , has a new book, Newsjacking. Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage. ” to his associate.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 8, 2016
    [Generation] Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?
    Accenture defines it as "driving the disruptive growth agenda and generating new value for the business." Disruptive Growth. That is at the heart of a recently-released report from Accenture entitled The C-level Disruptive Growth Opportunity. What Exactly is Disruptive Growth? Ok so now you know what the term means. What gives?
  • HUBSPOT  |  MONDAY, FEBRUARY 3, 2014
    [Generation] How to Brainstorm Content Ideas in a Fast, Easy, Visual Way
    Curious how this spreadsheet can help you with content idea generation? You can also visit our Blog Topic Generator to get a year''s worth of headlines created for you -- if this brainstorming just isn''t up your alley. Unfortunately, brainstorming can often feel loose and scary. Where do you begin? How do you create enough ideas?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 14, 2015
    [Generation] Sharing Experiences With Customers and Prospects to Increase Sales
    This will help you identify common concerns and connect with individual customers, while generating content from Q&A’s. 2. Not long Oracle Marketing Cloud brought together six of the world's best Marketing Master Chefs. Here the directions: 1. Essentially, pet owners were 2.5 " Ok time for one more cliche.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 28, 2016
    [Generation] Debunking 10 Common SEO Misconceptions
    While you utilize services to conduct keyword research, generate reports, and collect data, you don’t want to use a machine to build links or optimize content. Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. SEO Is Dead. No, SEO is not dead. Why?  . Not exactly.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, DECEMBER 17, 2015
    [Generation] AG Salesworks Launches Sales Development Certification Program
    Comprised of top sales development executives with more than 50 years of combined experience, AG Salesworks uses its experience and successful history to certify and enable the next generation of closers to launch or advance in their sales development careers and succeed Get benchmarked, get trained, get AG certified.What are you waiting for?
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Generation] How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]
    When you''re having difficulty managing all the moving parts of your email campaigns, it’s hard to be proactive and strategic about what you send, which ultimately means your campaigns will be far less fruitful in terms of generating opens, clicks, and qualified leads. Ex: Lead generation, clickthroughs, event sign-ups.
  • SNAPAPP  |  MONDAY, AUGUST 1, 2016
    [Generation] What Is an ROI Calculator?
    It takes input from a user, combines them based on a set formula, and generates a numerical result. That result could be money saved, revenue produced, leads generated … whatever metric matters to your customer, that’s the result you’ll want to give them with your calculator. Online calculators have grown up. There’s no way around it.
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Generation] 8 Frequently Missed Lead Gen Opportunities for Your Homepage
    Let’s face it: while most businesses have a website, more often than not, that site isn’t optimized to generate leads. How visitors are finding your website and where they are landing is an important part of this lead generation conversation. He is also the co-author of the new book, Fire Your Sales Team Today! Got it.
  • HUBSPOT  |  FRIDAY, NOVEMBER 1, 2013
    [Generation] Mustache Marketing 101: How to Fundraise for Movember
    For instance, this year, Movember is building a "Generation Mo" and rebranded itself to target younger generations. The organization is looking to build an entire generation of health-conscious men and women, and giving them a name does just that. Oh, the 70s and 80s -- an era when men sported the mustaches of all mustaches.
  • NUSPARK  |  SATURDAY, MAY 25, 2013
    [Generation] An Overview of Google Analytics Goals & Conversion Metrics
    Remember this significant difference: Pay-per-click and online display is ADVERTISING, and the goal of advertising is to generate leads, sales, and revenue, and that means CONVERSIONS. Lead generation:  A demo, a trial, a content asset, a quote, a newsletter sign-up, or any other action that requires an email address submitted on a web form.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, SEPTEMBER 6, 2011
    [Generation] Industrial Blog Sites Revisited
    Industrial companies have realized the importance of inbound marketing and its impact on lead generation. B2B marketers with blogs generate 67% more leads according to a study done by HubSpot (See Why Your Sales Funnel May Run Dry Without a Business Blog ). Blog sites as inbound marketing hubs. However, this needn’t be the case.
  • HUBSPOT  |  MONDAY, MARCH 25, 2013
    [Generation] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    And on Facebook alone, our own research shows that photos generate 53% more likes than the average post. The rapidly growing user bases of photo-centric sites like Instagram and Pinterest, and the recent image-focused redesign of Facebook's News Feed are two of many indicators that visual content is a force to be reckoned with in marketing.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Generation] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    If you are trying to generate leads through your email marketing, for example, you will probably want to use content that''s gated by a form. Not every email you send needs to be about generating leads. How do you think of what to put in your emails? It isn''t easy, is it? Now onto the good stuff. Why or why not?" 12) Industry News.
  • SAZBEAN  |  TUESDAY, OCTOBER 11, 2011
    [Generation] Social Media: Become a ‘One Percenter’
    There are literally thousands of ways to coordinate and connect groups of people that just didn’t exist a generation ago. Years ago, usability expert Jakob Nielsen developed the “Community Participation Pyramid,” which some observers now call the “90-9-1 Principle.”
  • SAZBEAN  |  FRIDAY, MAY 13, 2011
    [Generation] Digging in the Cache – Hamster Dance
    Hamster Dance was created in 1998 by Deidre LaCarte, who was an art student at the time, as a tribute to her pet hamster and as a competition with her sister to see who could generate the most traffic to a website. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history.
  • THE ROI GUY  |  THURSDAY, JUNE 19, 2014
    [Generation] SiriusDecisions Research: Longer Sales Cycles Drive Need for Change
    If you are able to implement the recommended practices to drive a 1-month reduction in the sales cycle time you can generate over $4M in incremental sales revenue for every $50M in sales territory / quota. You can generate an additional 8% of sales revenue, or $4M for every $50M in territory is possible. Why the longer sales cycle?
  • HUBSPOT  |  MONDAY, AUGUST 27, 2012
    [Generation] 33 Stats That Paint a Picture of the Future of Marketing
    Source: Satmetrix ) Tweet This Stat! 4) 51% of the top 20% of B2B marketers generating leads through social media use social sharing tools, compared to the industry average of 39%. 18) 59% of B2B marketers say email is the most effective channel for generating revenue. Now, it's time to tap into the other dreams marketers are having.
  • HUBSPOT  |  TUESDAY, OCTOBER 13, 2015
    [Generation] 3 Must-Read Stats on the State of Inbound Marketing in 2015 [New Research]
    Inbound campaigns return more value than traditional paid tactics because content generated through inbound has the potential to attract visitors and shares long after the marketer has moved on to their next project. Every year, the marketing industry undergoes some serious changes. The #1 priority marketing teams are tackling.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 13, 2015
    [Generation] Healthy Habits For Optimizing Your PPC Campaign
    You cannot have a scalable lead generation campaign without first having a targeted, tightly focused keyword list. With busy schedules and limited time we must find creative ways to stay motivated on-the-job and at home. This three-step approach will help you optimize excessive keyword lists AND drop those 10 pesky pounds. Stay hydrated.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 22, 2015
    [Generation] 10 Marketing Trends That Should Influence Your Content Strategy
    Numbers behind this trend : The millennial generation is gaining a tight grip on the B2B space. As someone that’s always had a passion for journalism, I enjoy staying on top of the latest news. However, staying on top of everything that’s going on in the world is next to impossible. Effectiveness of Visual Content. That’s pretty low.
  • SALES LEAD DYNAMICS  |  FRIDAY, SEPTEMBER 27, 2013
    [Generation] Don’t Sell Your Services. Sell Your Results.
    recently showed her how to generate an invoice in one day after receiving a contract. “In the factory we make cosmetics. In the drugstore we sell hope.”. Charles H. Revson, Founder of Revlon. Perfume is simply smelly (well, ok, pleasantly fragrant) water. But Revson imbued it with almost mystical powers. It could change your life. Right?
  • BIZNOLOGY  |  WEDNESDAY, JUNE 12, 2013
    [Generation] Are You a Good Online Spokesperson For Your Company?
    Then user-generated online content was invented, first with blogging apps and then with social media, and in short order, companies large and small had to figure out this radically new landscape. Photo credit: IAEA Imagebank. Employees, executives and spokespeople had to figure it out too. After all, their jobs depend on it. That’s a problem.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 8, 2015
    [Generation] Marketing Maturity: How Do You Stack Up?
    They may be generating leads, supporting their sales teams and developing creative content that reinforces their products and services. As an Advisor with the Oracle Marketing Cloud Success Program, I get to talk to a lot of marketers about their challenges, goals, and how they measure effectiveness. Did You Know? How does it work?
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 23, 2013
    [Generation] Ted Talks: Andrew McAfee: What will future jobs look like?
    In this far-seeing talk, he thinks through what future jobs might look like, and how to educate coming generations to hold them. Jeff Ogden , the award-winning marketing expert is a believer in life-long learning.  No matter if you are 23 or 83, I believe you can learn something new today. This is why he shares interesting videos on Sundays.
  • HUBSPOT  |  TUESDAY, APRIL 17, 2012
    [Generation] 10 Ways to Instantly Amplify the Social Proof of Your Marketing
    At HubSpot, for example, we feature customer case studies on our case studies blog , feature user testimonials here , as well as showcase customer love through our " I HubSpot Because " campaign: 6) User-Generated Content. User-generated content such as blog posts, photos, and even video can be another fantastic form of user social proof.
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Generation] LinkedIn Releases New Trend Data About Women in Sales [Infographic]
    wanted to be evaluated based on my value and the outcomes I generated. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Industry matters, too -- healthcare and pharma have the highest percentage of women across all functions, while technology and hardware show the lowest.
  • LEADERSHIP  |  FRIDAY, APRIL 17, 2015
    [Generation] Interesting Infographics: The 8 Most Effective Types Of Content
    52% of polled marketing executives cited customer engagement and lead generation as the most important use of content marketing, but 44% said brand awareness, 38% sales revenue, 32% lead nurturing, and 28% believe that website traffic is the most important use. Content marketing is hot with leading brands, and for good reason.
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Generation] Determining Client Lead Value
    Retail / E-commerce Sales & Marketing Alignment lead generation lead values In order for an agency/client relationship to be successful, there is one thing that both sides must be aware of and thinking about at all times: The value of a lead. What is a lead worth? Step 1 – Define a “Lead”. This action could be different things.
  • B2B MARKETING ONLINE  |  TUESDAY, JANUARY 4, 2011
    [Generation] Avoiding the final hangup for telemarketing
    Demand generation Editor's Note Telesales Direct Marketing Direct Marketing Association TelemarketingChange. Transformation. Innovation. Telemarketing is an excellent example of this. Not only is it very important: it’s also under very serious threat. There are now estimated to be almost two million numbers registered over the past six years.
  • B2B MARKETING ONLINE  |  FRIDAY, DECEMBER 17, 2010
    [Generation] How can we move from nurturing leads to nurturing companies?
    Demand generation The Market B2B leads marketing nurturing salesMy own experience is that companies, particularly large enterprises, have adopted a more considered buying approach, involving a matrix of decision making contacts that transcend various departments, often with differing needs. But here’s the big change I’m seeing.we
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 6, 2010
    [Generation] Nuggets of Marketing Wisdom from MarketingSherpa’s B2B Summit
    Tags: Demand Generation Modern B2B Marketing B2B Summit Conversion Optimization Email Nurturing MarketingSherpa Social Media
  • WONDERING OUT LOUD  |  MONDAY, SEPTEMBER 14, 2009
    [Generation] Train your people to use the phone
    Tags: Communications Marketing Public Relations Lead Generation Steve Kloyda Telemasters Voicemail
  • BIZNOLOGY  |  FRIDAY, MARCH 21, 2014
    [Generation] Creating great content for content marketing: don’t overthink it
    You have to develop a strategy regarding the kind of content you’ll create and how you’ll distribute and promote it, but you don’t have to re-invent the wheel when it comes to actually generating the content. (Photo credit: Wikipedia). Frequently, we hear our clients worry about how to keep a steady stream of content flowing.
  • BIZNOLOGY  |  FRIDAY, MARCH 21, 2014
    [Generation] Creating great content for content marketing: don’t overthink it
    You have to develop a strategy regarding the kind of content you’ll create and how you’ll distribute and promote it, but you don’t have to re-invent the wheel when it comes to actually generating the content. (Photo credit: Wikipedia). Frequently, we hear our clients worry about how to keep a steady stream of content flowing.
  • SALES ENGINE  |  MONDAY, DECEMBER 21, 2015
    [Generation] Budgeting for Content—How Much Do You Need?
    But how much content do we actually need to generate the results we want? In the B2B space, the number-one goal of most content marketers is to generate leads for their sales team. The message we should take away from Redbull is that, even when it comes to B2B lead generation , content marketing is not an event or a campaign.
  • BIZNOLOGY  |  FRIDAY, JANUARY 30, 2015
    [Generation] 6 thorny data problems that Vex B2B marketers, and how to solve them
    User-generated social media content may offer valuable insights into customer needs and issues. Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing.  Customers interact with us through a variety of channels, and often provide us with conflicting information. Train and motivate them well.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 29, 2012
    [Generation] New Facebook Premium Advertising Features Offer Marketers 3X the ROI
    Reach Generator. Reach Generator. That's why Facebook also introduced something called "Reach Generator," a new product that guarantees that 75% of your fans will see your brand's content each month. Looks like Facebook wanted to close out February 2012 with quite a bang. Facebook Premium Offers. Facebook Premium Offers.
  • WRITTENT  |  FRIDAY, JANUARY 23, 2015
    [Generation] The 11 Key Elements of Amazing Copywriting
    Generates Leads. And, of course, fabulous copywriting generates leads so sales people can do what sales people do best: sell. Image source. I can always tell when I’m reading amazing copywriting by the drool pooling on my desk. Those guys are just so darn good at what they do. And I think I’m on to their secret. Empathizes.
  • BIZNOLOGY  |  MONDAY, DECEMBER 17, 2012
    [Generation] 6 case studies show Big Data is helping decision making
    This enhanced Hertz’s performance, and increased customer satisfaction…all by parsing the volumes of data being generated from multiple sources. Photo credit: Kevin Krejci. It’s a catchy term that’s easy to say and implies major transformation. In less than a decade, Big Data is a multi-billion-dollar industry. The problem?
  • FATHOM  |  WEDNESDAY, DECEMBER 2, 2015
    [Generation] Where Is Digital Advertising Headed in 2016?
    The main reason for these shifts is the constant need to be in front of the right audience, with the right message, and targeting them in a more sophisticated manner to continue to generate a positive ROI despite the increase in the costs of advertising online as more competition enters the auctions. Leveraging first party data (i.e.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Generation] A Cold, Hard Lead Conversion Case for Low-Volume Keywords
    The rationale seems sound: We'll attract more traffic, generate more leads, and close more customers. We dug into one client's keyword strategy and found that a forgotten low-volume keyword was generating some of their most highly converting leads. We were generating traffic, yes, but not necessarily the most ready-to-convert traffic.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Generation] Measure the ROI of Digital Advertising Beyond Revenue Impact
    Look at the first-touch and multi-touch attribution that was generated by your video or video program for a look at the ROI but for a larger picture, look at the amount of traffic generated by your campaign and compare it to your sales numbers—including the numbers before and after the campaign launched. Mobile Video Ads.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 6, 2013
    [Generation] How to Go Out on a Vine for Social Media
    Like Twitter and Facebook, Vine works best for businesses when they generate real engagement, not just impressions or pageviews. Home improvement chain Lowe’s series of home improvement tips generated offline loyalty, the whole point.). This app allows users to create six-second looping videos to share on social media. million.).
  • GREAT B2B MARKETING  |  MONDAY, SEPTEMBER 10, 2012
    [Generation] The Importance of Clarity in B2B Marketing Copywriting
    Rather it was to educate, persuade and generate action.  Studies show that when it comes to lead generation, fewer words produce better.  Today’s blog post is inspired by one of my favorite Far Side cartoons. I can’t help smiling when I see this cartoon and I think it contains a great deal of wisdom. Lead with emotion.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 13, 2013
    [Generation] What eMagine Customer are Saying: Client Recommendations
    With their help, we have also seen an increase in our search engine traffic and lead generation and expanded efficiency in delivering information and services to our customers and prospects. Today we take a look at some client testimonials on our work with them: Lauren Maschio, Director of Marketing at VoltDelta. B2B Web Strategy
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Generation] 7 Reasons Most Enterprise Websites Fall Short
    How to Use Facebook for Mobile Marketing. 6) Bad at Generating Leads and Demand. website that isn''t generating leads or demand isn''t doing its job. More importantly, ShoreTel Sky provides a lot of valuable marketing offers that help to generate even more leads that they can then nurture to become sales qualified. What gives?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 1, 2015
    [Generation] 12 ways to achieve emotional marketing for your B2B company
    Highlight user-generated-content and testimonials to “show the love” from someone else’s perspective (and not look too narcissistic). By Brooke Ballard, {gow} Contributing Columnist. Relationship marketing. Psychographics. Humanizing your brand. Or do we? Issue #1: “But we’re B2B!” Honesty. Psychographics.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 26, 2012
    [Generation] How to Do Great Marketing with (Almost) No Money
    B2B Demand Generation | Small Business Marketing. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers Find New Customers helps companies dramatically improve revenue results by changing the way they attract and earn trust with prospective customers. They were astounded. Marketing
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Generation] Oracle Marketing Cloud Launch: Align Sales and Marketing and Create Consistent Cross-Channel.
    Demand Generation Marketer: Empower Your Sales Team with Better Profile Data and the Right Messaging. Marketing Cloud rolled out new innovations that help marketers orchestrate relevant mobile interactions for consumers and salespeople, attribute revenue with rich reporting, and optimize the experience for individual customers.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [Generation] Best Email Marketing Tips, Tactics and Metrics of 2010
    It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. Karen J. Digg this!
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Generation] 30 Top Ebooks to Help You Master Inbound Marketing in 2012
    How to Increase Awareness And Generate Leads With Local SEO. Ebooks to help you learn how to create great content: The Essential Guide to Writing and Launching eBooks that Generate Leads. Ebooks to help you learn how to use social media for marketing: Beyond the Facebook Business Page: How to Generate Traffic and Leads with Facebook.
  • WRITTENT  |  MONDAY, APRIL 8, 2013
    [Generation] 25 Newsletter Content Ideas + Bonus Newsletter Idea Resources
    Constantly generating newsletter content ideas is not. Special offers or coupons: Like your blog and other content marketing efforts, your newsletter should generate leads. Learning how to write a newsletter is relatively easy. Because magazine and newspaper editors are pros at coming up with content ideas. 25 Newsletter Content Ideas.
  • FEARLESS COMPETITOR  |  SUNDAY, NOVEMBER 20, 2011
    [Generation] Sunday Learning | Using our practical wisdom with Barry Schwartz
    Not about B2B demand generation , but about ideas to improve business and lives. At Find New Customers , we have a tradition of delivering great educational content on Sunday. Joe Pulizzi (@juntajoe) of the Content Marketing Institute, who is joining me for Mad. Joe Pulizzi and Robert Rose. Is there a better way? hope you enjoy it.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Generation] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    Also, keep in mind that accurate data is key as you’re generating new leads. Jessica and Camille explained that the team at Marketo has shifted their approach to generating leads lately to be more strategic, with less of a focus generating a high volume of inbound leads and more of a focus on the right (specific, and targeted) accounts. It’s
  • LEADERSHIP  |  FRIDAY, AUGUST 26, 2016
    [Generation] Crafting the Perfect Social Posts – Part 2
    Infographics Social Media B2B lead generation B2B social media Facebook home Pinterest Snapchat social media marketing tumblrIf you know what you’re doing, social media can be a great thing for your business. The trick is to really understand the spirit of each site and tailor your posts accordingly. Let’s see what they recommend. Facebook.
  • MARKETING ACTION  |  TUESDAY, APRIL 22, 2014
    [Generation] Lead Management: 7 Steps to the Process that Creates Revenue
    He’s spent over 20 years in the trenches, working hand-in-glove with with enterprise, midmarket, and smaller companies to develop and build buyer research, demand generation, database development, and lead management programs. Editor’s note: Jay Hidalgo is – among other things – the Demand Gen Coach. So, what exactly is lead management?
  • VIEWPOINT  |  TUESDAY, NOVEMBER 19, 2013
    [Generation] An Agency Presentation that Surprised Me
    What is the follow-up rate on the leads we will generate?”. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Campaigns flashed before our eyes, some even similar to our products. ? Branding check ? Digital check ? Sweet).
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Generation] A Shortish History of Online Video
    Animations like the infamous Badgers video arrived in 2003, and were widely shared privately before Flash-focused websites like Newgrounds opened up to user-generated content. By the end of 2006, YouTube was part of a larger collection of online applications that focused on user-generated content, and community building. billion.
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 14, 2012
    [Generation] 6 Tips For Building a High Quality Blog Following
    Casting a wide net can be good for generating traffic, but with a glut of reading options on the web, passionate blog followers gravitate toward hyper-specific publications. Notice the (Editor’s note) on each item. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. Be timely.).
  • VIEWPOINT  |  WEDNESDAY, DECEMBER 19, 2012
    [Generation] If You Follow the Lead Cow, You Will Step in the Mess That’s Left Behind
    Include goals, objectives, strategies, tactics, a lead generation spreadsheet, and a forecast for the number of inquiries and leads you need to make the revenue forecast. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Generation] 7 Questions Marketers Should Be Asking Their Sales Reps
    As marketers, we just have to generate the leads and hand them over to the sales team. In fact, as marketers, it’s our job to make sure that we’re not only generating leads for the sales team, but that we’re also generating high quality leads that our sales team can close as customers at as high a rate as possible.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 14, 2016
    [Generation] 7 Simple Rules for Connecting with Customers via Cross-Channel Marketing
    Campaign Goal: Generate leads for cross-channel marketing apps. Being a cross-channel marketing mogul is a lot like being an air-traffic controller. If you manage all your moving parts well, your audience will relax and enjoy the ride. But, if you phone in your strategy, you just might sustain a serious loss of prospects and customers.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Generation] Management Consulting: Preparing for Life After Referrals with an Integrated Marketing Strategy
    Consider the following from the report Online Marketing for Professional Services Firms: More than 77% of firms generate some new business leads online. Firms generating more than 40% of their leads online grow 4X faster than those with no online leads. The greater the online lead generation, the greater the profitability.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Generation] 10 of the World's Best Storytellers [SlideShare]
    But long predating the clickity-clacking of our keyboards were generations of people finding creative ways to communicate meaning with one another -- to try to bring understanding to a complicated human experience. the best of those stories being passed down from generation to generation. Shocking. The result? That''s right.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Generation] How to Design and Validate CRO Experiments [Free Template + Calculator]
    Because with the help of CRO, you can optimize the content and pages you already have to generate new leads. Creating new content on a regular basis isn't always easy -- especially when you're on a small team. That's why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Just how powerful is it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 9, 2011
    [Generation] Connecting Social Media Marketing with Buyer Behavior
    Splitting the data between under-30s and over-30s shows the inevitable tendency of younger buyers to use the newer channels — the under-30s were three times more likely to use blogs to help them select suppliers, for example — suggesting that social media usage will only increase as one generation gradually succeeds the other.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 28, 2013
    [Generation] Encore: The Vision Behind Marketing Made Simple TV – with Marilyn Daly of Watchitoo
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. Encore show: What makes Marketing Made Simple TV such a great TV show ? It’s truly a TV show, and not a web show. Just click the button in the show.). In this show, you’ll learn: How Watchitoo makes a TV-like show possible.
  • CONVERSIONATION  |  FRIDAY, MAY 27, 2011
    [Generation] The Perception of Social Media Marketing: it’s a Free Lunch
    Generate turnover by working efficiently and informed in a multi-channel reality. Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals&#. Furthermore, 73% of the questioned companies don’t have a social media policy. Conversion?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 10, 2012
    [Generation] What is the True Value of Your Sales Pipeline?
    Justify your budget spend and show how each campaign generated qualified leads that converted through the sales cycle. When you look at your sales pipeline (either as an individual or from a team perspective), how do you evaluate it? Do you look at the quality of the leads and the probability of those moving to a next step? If not- do it.
  • MARKETING ACTION  |  THURSDAY, JUNE 19, 2014
    [Generation] 10 Amazing Email Marketing Statistics for 2014
    Email also creates new leads: 42% of businesses say email is one of their most effective lead generation channels. And for B2B marketers, 88% cite email as the most effective lead generation tactic , as reported by Circle Research. Why do we need numbers to make the case? billion accounts in 2014 to over 5.2 billion in 2014 to over 2.8
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 19, 2015
    [Generation] Adding fuel to the fire: How important is Facebook?
    To go mainstream, they needed to be relevant to this generation, period. To go mainstream, they needed to be relevant to this generation, period. A new survey adds more fuel to the swirling debate about how social media usage is changing, especially among teens. The research does not necessarily say teens are moving away from Facebook.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 29, 2012
    [Generation] My Favourite Marketing Metric
    If a CMO spends a dollar on a particular programme then it’s very useful to know how much pipeline was generated by that dollar. figure above 10 is a good staring point because it means that if I had a pipe to close of 33% than my marketing programme dollar would have generated over $3 in bookings. Multidude of Marketing Metrics.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Generation] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. Using ClickToTweet, a free custom tweet link generator. First, go to ClickToTweet's basic tweet generator. You may often think to yourself, "Ugh. just can't win.". Plain and simple.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 26, 2013
    [Generation] Be an Account-Based Marketing Champ in 5 Simple Steps
    By focusing marketing efforts on the accounts most likely to generate revenue or meet other strategic goals, ABM helps marketers to scale growth and revenue by generating marketing-sourced deals. Measure all of these aspects and the feedback you get from Sales about account traction that you generate. Reduction in Sales Cycle.
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Generation] 24 reasons SEO and social media are inextricably linked
    59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. 20% say pay per click (source:  SiteProNews ). Search Engine Optimization (SEO)  is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. That’s a big mistake.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 3, 2015
    [Generation] Marketo Data Tells Us: What Is the Top Conversion Rate by Channel?
    It’s a metric that lead generation marketers—from practitioners all the way up to CMOs—are measured on. The conversion rate, in terms of demand generation , is the percent of “contacts” that successfully go from one stage of the funnel to the next. Author: Johnny Cheng I’m baaaack! What Is Conversion Rate? Channels That Convert.
  • CRIMSON MARKETING  |  MONDAY, MARCH 16, 2015
    [Generation] How To Compete In An Omni-Channel World
    The popularization of smart phones and tablets, expanded offerings online and the maturation of a generation of buyers raised on the Internet have proven to be fertile ground for the bloom of digital marketing channels, and trouble for traditional commerce. Clicks are beating bricks with “Endless Aisles.”. What’s emboldening this trend?
  • MARKETING CRAFTMANSHIP  |  THURSDAY, MAY 7, 2015
    [Generation] Investment-Related Publicity: How Clueless is Your Fund?
    Even if your fund generates piles of press clippings, however, there are too many distractions within print, broadcast, and digital media channels to ensure that target audiences will ever notice, or be influenced by, any of those mentions. More significantly, only 6% of that group included media exposure as a top IR goal.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 28, 2012
    [Generation] Too Many B2B Social Media Objections Got You Down?
    Yes, generating all this content can be challenging for some B2B companies, but if you want to generate leads through social media you need to dedicate the resources to a content program and stop doing things that are not driving leads. But it also may be that I get tired of saying the same things over and over again. That is not true.
  • BIZIBLE  |  THURSDAY, AUGUST 4, 2016
    [Generation] 11 Awesome Bizible Blog Posts On Marketing Operations
    Why The Next Generation of B2B CMOs Will Come From Marketing Operations. We've written decent number of articles on marketing operations. But we realized we don't have a page that aggregates them into a well organized list. So to be as helpful as possible we've compiled 11 blog posts we've written on marketing operations. You're data driven.
  • JUNTA 42  |  SATURDAY, MARCH 26, 2016
    [Generation] This Week in Content Marketing: FTC to Brands — It’s All on You
    marketing tactic for lead generation. Following a very simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live March 21, 2016; Length: 55:57).
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