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  • MODERN B2B MARKETING  |  TUESDAY, MAY 10, 2011
    [Generation] How To Know If Your Lead Scoring System Is Broken
    The more streamlined the revenue cycle, the more your B2B marketing dollars and sales efforts will generate returns. If you think you are generating the right number of qualified leads but predictions are not being met, it’s time to talk to your sales people and discover why those leads aren’t living up to expectations. Clarification
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Generation] 20 Stats Every Global Social Media Marketer Should Know
    Strategy 4: Offer online promotions and encourage user-generated content. 20) Chinese users are 3 times more likely than Americans to make a purchasing decision based on user-generated content on social networks, such as blog posts or comments. "Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. at 47.7%.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2012
    [Generation] A Marketer's Complete Guide to Launching Mobile Apps
    recommend measuring success around your active install rate -- this tells you retention rate, or the number of people who install your app and then don't uninstall it -- the number of ratings you receive, your average rating in the app marketplace, and if you're selling your app, revenue generated from your app. Step 1: Define Success.
  • HUBSPOT  |  SATURDAY, AUGUST 9, 2014
    [Generation] How Marketing and Sales Can Work Together to Close More Leads
    This is what we mean by S ales and Marketing alignment : when Sales and Marketing work together to improve the process for customer acquisition (lead generation, lead nurturing, lead qualification and sales closing). How Can Sales Help Marketing Generate Better Leads? To read more content like this, subscribe to Insiders. Customer: 1.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 23, 2013
    [Generation] Our Massive Project – Optimizing Fearless Competitor for SEO
    Buffer Here’s a quick update on what we are doing at the sales lead generation company Find New Customers – optimizing this blog for search engine optimization (SEO). This blog, which we’ve been writing for over seven years, should be ideal for search marketing (SEO). However, I always thought I could make it better.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2011
    [Generation] Google Enhances +1 Button to Enable Sharing to Google+
    The +1 was already powerful for marketers, with the button now embedded on more than 1 million websites and generating a total of 4 billion daily views. We also reported two weeks ago that websites that use Google's +1 button generated 3.5 The +1 button just got a makeover! The New Functionality Highlights 2 New Features.
  • HUBSPOT  |  MONDAY, MARCH 25, 2013
    [Generation] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    And on Facebook alone, our own research shows that photos generate 53% more likes than the average post. The rapidly growing user bases of photo-centric sites like Instagram and Pinterest, and the recent image-focused redesign of Facebook's News Feed are two of many indicators that visual content is a force to be reckoned with in marketing.
  • VOICE-BASED MARKETING  |  MONDAY, MAY 5, 2014
    [Generation] The Baker’s Guide to Good Marketing
    Where her only judge was her grandchildren, who enjoyed everything she made, you have to answer to your CEO or your VP for the numbers you generate. Tools like call tracking numbers enable you to tell which ads are generating leads, with detailed reports breaking down those leads. Before I was a marketer…I was a baker. So you wait.
  • B2B IDEAS @ WORK  |  THURSDAY, AUGUST 26, 2010
    [Generation] What’s Up, Blog? Seven Ways to Revive a Neglected B2B Blog
    Prepare an editorial calendar: Pick five to seven general topics in your area of expertise with which you know you can generate good, customer-focused content. Keep your blog site relevant and fresh to engage with your community and help generate visits and prospects. “What's up, Blog?” ” "Not much. All right." You?".
  • MODERN B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Generation] 5 Often Missed Opportunities for Marketing Automation
    ended up hearing over and over again how marketing automation was not only used for lead generation and nurturing purposes, but also to drive engagement and develop the following relationships: Customers – Acquiring a new customer can be very expensive for most organizations, making it good business sense to ensure you keep the ones you have. 
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Generation] The Scoop on Facebook Mobile Ads: Are They Working? [Data]
    We filled you in on that as well, which indicated that mobile-only ads were generating 13X more clicks than Facebook's desktop ads. Seems like mobile ads are still generating some impressive results for advertisers, even after they've had time to stew. stew). digress. Facebook Mobile Ad Options for Marketers.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, DECEMBER 20, 2012
    [Generation] Inside Sales: Questions That Lead To Meaningful Answers
    But Shane points out one thing that I work with my team on and that I believe to be critical in generating a qualified opportunity. As I was driving into work I began to think about the upcoming day and what I had on my schedule. All of these interactions include having a conversation. What will happen if you don’t address “abc” pain or need?
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Generation] The Right Way to Answer a Work Email
    measured leads generated from the landing page social sharing buttons and compared to thank-you pages, these LP buttons generated very, very few leads each month. Here is an email exchange that just happened between Joe Chernov , our VP of Content, and me. link] hubspot.com/content-creation- templates ? So don''t try. Simple as that.
  • LOOPFUSE  |  WEDNESDAY, JUNE 16, 2010
    [Generation] The Future of Marketing Automation « Loopfuse Marketing Automation.
    Tags: Demand Generation , Digital Body Language , Eloqua , Integrated Profile Management , Marketing Automation , Steven Woods This entry was posted on Wednesday, June 16th, 2010 at 10:02 pm and is filed under Marketing , Marketing Automation , OneView , Sales , Web Analytics.
  • B2BBLOGGERS  |  MONDAY, AUGUST 30, 2010
    [Generation] Exclusive Interview Eloqua's Director Of Content @jchernov.
    The challenge, of course, is that this model requires us to generate massive amounts of content. We need this next generation of marketers to know that we “speak their language” too. conversation, the Social Media Playbook was about providing value to our community, and Juan Eloqua is about generating demand. It was Michael.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 25, 2012
    [Generation] Five Facebook Tips for Small Businesses
    Depending on the business, goals might range from generating orders to attracting subscribers to building thought leadership. Most small businesses are terrible at marketing in general and online marketing in particular. That’s understandable: The founders are usually more passionate about what they do than about promoting themselves.
  • HUBSPOT  |  WEDNESDAY, MAY 30, 2012
    [Generation] Facebook Rolls Out 'Promoted Posts' to Extend the Reach of Your Page's Content #FB4Biz
    Using Promoted Posts, you'll generate sponsored stories that get delivered to both desktop and mobile news feeds, not the right-hand sidebar where ads are normally displayed. Learn more about this new feature from Facebook itself by attending our Facebook webinar series today at 1 PM ET ( #FB4Biz ). Click here to register!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Generation] 5 Essential Tactics to Jumpstart Your Google+ Business Page
    If you've created a page and do nothing else, here are the 5 things you should definitely be doing on Google+ to build a following and generate more leads. 1. Promote Your Best Offers to Generate Leads. Start Discussions With Your Followers, Peers, and Influencers. Think of this as an editorial calendar for your Google+ page.
  • SOCIAL MEDIA B2B  |  MONDAY, APRIL 18, 2011
    [Generation] Study: 93% of B2B Marketers Use Social Media Marketing
    Most respondents identified lead-generation as the most valuable result of LinkedIn marketing. According to a recent study by BtoB Magazine , 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter). The Big Three.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2011
    [Generation] 5 Amazing Infographics to Guide Your Online B2B Marketing
    Social network sites are visited by 75% of global online viewers. • How the most popular social media sites for generating B2B traffic compare. 4. by Maria Pergolino The magnitude of the Internet’s size and scope can be overwhelming when determining how to incorporate the countless B2B marketing facts and strategies you can find on the Web.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Generation] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Beth Cohen King is the Director of Marketing at Ve Interactive where she drives lead generation programs and branding strategy for North America. Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive. Why should our prospects/leads/customers care about what we do?
  • INSIGHTIQ BLOG  |  THURSDAY, JULY 5, 2012
    [Generation] Social Network Analysis of “Big Data” to Improve Marketing Performance
    thought that SNA would help to generate more insight about customer behavior, in order to optimize marketing promotions, strategy, and game activities. When I was in school, I was a fan of behavioral economics and spent a lot of time studying social networks from the perspective of both economics and social psychology. 
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 19, 2012
    [Generation] Social Media for Startups: You’re Doing It Wrong.
    Gen Y is the generation of digital natives. Wrong. I’m here to talk to you about how to transform your business’s social media efforts from a simple communication method into a revenue-generation-machine. Social Media for Startups.  It sounds like a no-brainer, doesn’t it? You’ve got it covered, right? Most of you are doing it wrong.
  • HUBSPOT  |  THURSDAY, DECEMBER 20, 2012
    [Generation] The Business Blog Editorial Calendar Every Marketer Needs [Free Template]
    So how do you turn your company blog into a thought leadership-building, lead generating machine so you can achieve this kind of success? I’ll give you a hint: organization and consistency is key! Then, analyze the performance of those articles in terms of metrics like views, social shares, leads generated, as well as feedback from comments.
  • WORKFACE  |  MONDAY, DECEMBER 19, 2011
    [Generation] Cutting Through the Social Media Noise
    And how much noise does each of us really need to generate? How much noise do companies generate for the sake of automation? I recently read an interesting post by Mike Loukides on ( radar.oreilly.com ) and the topic was something that I'm sure most people can't fathom: The end of social. The end of social? You've got to be joking!
  • HUBSPOT  |  FRIDAY, SEPTEMBER 20, 2013
    [Generation] 50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]
    Want to generate leads for your sales team? Making these buttons clickable is as simple as generating the right code to hyperlink it to. Want to earn money for your business? Want to accelerate sales for your online store? Want to do anything for your business that actually matters? Well then you need calls-to-action. Enjoy!
  • INBLURBS  |  TUESDAY, NOVEMBER 9, 2010
    [Generation] 5x Small Business advice on identifying Customer Needs
    Auto responding, as its name suggests will aid in generating the process of marketing through subscribers. How many sales leads does your website generate? 5x Small Business advice on identifying Customer Needs. Clients are the key factors behind any successful business undertaking. Listen to clients needs. Auto responding system.
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Generation] Creating Visual Content With Canva
    Since we as people are drawn to visual content, great visuals can generate higher engagement on social media. When it comes to content marketing, having a strong visual toolbox can be extremely helpful to a marketer. But let’s face it, not all marketers have the resources or the time to create this sort of content. Starting Your Design.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 27, 2012
    [Generation] 17 (of the) Best Email Marketing Guides of 2011
    Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly. As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. Email and social media play well together. Email Marketing Tips & Tactics.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 19, 2012
    [Generation] Get In On the #EloquaTour Book Giveaway
    During the Road to Revenue Tour, we’ll ask followers of @Eloqua on Twitter a series of demand generation trivia questions. To enter to win, Eloqua Twitter followers must reply to Eloqua’s original question post with the correct answer to the posed demand generation question, using the #EloquaTour hashtag. Here’s how it works.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 22, 2013
    [Generation] Keep Moving Forward
    He kept the corporation intact, and now I am the fifth generation of an industrial business that was started by my great uncles in 1931. But the business environment is also evolving beyond my father’s generation of running a distribution business. Sound familiar? And eventually you get to a place where you lead.
  • WEBMARKETCENTRAL  |  FRIDAY, AUGUST 10, 2007
    [Generation] PR and Blogging Outreach: Macro Issues
    It goes to how today's generation of PR practitioners are being trained—or maybe not trained—to communicate effectively with media, and by extension bloggers. Note—I focus on agencies because the majority of PR is still done by agencies. 1) Multigenerational Workforce I think that there is a huge generational gap happening right now.
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [Generation] Top 11 Ad Agency Predictions for 2011
    Social media gains greater speed: Agencies will make better use of social media marketing tools to generate new business leads. More ad agency staffers will actually open Twitter accounts and begin to realize the enormous opportunity to share valuable content, network and generate high value new business leads.  Tom Peters.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Generation] Top Trends in A/E/C Marketing for 2015
    Ongoing Generational Shift. The Reuters Institute Digital Report finds that people are consuming media in dramatically new ways: online media is overtaking traditional media as the primary source of information in younger generations. So what do these A/E/C firms need to know about marketing in 2015? But not anymore. Agile Marketing.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 21, 2011
    [Generation] Feed Your Blog Automatically to LinkedIn & Twitter
    Follow these steps and automatically share your blog posts on Facebook, LinkedIn and Twitter and your blog traffic and online lead generation will increase significantly. How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? asked social media expert AnnaLaura Brown to write a guest post. Twitter.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2011
    [Generation] 1/3 of Marketers Believe Personalized Campaigns Are Highly Effective [Data]
    Furthermore, 14% of the study's respondents indicated that personalized campaigns generated a better response rate than mass-market campaigns. step-by-step guide to email marketing for lead generation. Download the free ebook to energize your lead generation efforts and build more buzz around your business. Marketing Takeaway.
  • SALES CHALLENGER  |  MONDAY, OCTOBER 21, 2013
    [Generation] 5 Key Questions for Sales
    We’ve just returned from the 2013 CEB Sales and Marketing Summit in Las Vegas (our annual conference of 600+ sales and marketing members), where we discussed, among other things, the next generation of commercial talent. As our research shows, customers are now 57% of the way through the purchase decision before engaging with a supplier.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 13, 2013
    [Generation] What An Advocate-Centric Marketing Organization Looks Like
    Building positive word of mouth advocacy is a strategic imperative aimed squarely at top-line revenue growth through demand generation and pipeline acceleration efforts — not a “nice to have” marketing tactic. At most B2B companies, the marketing teams just keep growing and growing. Executive sponsorship from the CMO.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 16, 2015
    [Generation] How B2B Advertisers Can Leverage Callout Extensions for Better Ad Messaging
    That said, even traditional lead generation campaigns can find other ways to leverage this feature. Shortly after its launch, my colleague Mike Pickowicz wrote a great post calling Google’s callout extension a “ no-brainer ” for most advertisers. Leveraging The Callout Extension Scheduling Feature. Trade Shows Messaging.
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Generation] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    In many other businesses, sales reps continue to play a very important role from the early buying process stage onward and are involved, as consultants, in lead generation and even setting cross-divisional marketing and communication priorities. Of course, it’s not the only division in most cases. Many businesses underestimate that.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2011
    [Generation] 4 Ways to Use Email to Increase Followers and Expand Social Media Reach
    The study also found that the more sharing options you provide, the more activity you’ll generate. Messages with three or more social sharing icons generated a 28% higher CTR than messages with one icon and a 55% higher CTR than messages with no social sharing icons. 3. Include 'Follow Us' Buttons. Add Social Sharing Buttons.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Generation] How to Master the Art of Exceptional Blog Titles
    In fact, a great title is often the difference between a business blogging article that generates a few views and an article that generates tons of views. Writing exceptional blog titles is something of an art form. Luckily, you too can learn the art of writing exceptional blog titles. and a little practice. Connect with HubSpot
  • SALES LEAD DYNAMICS  |  MONDAY, SEPTEMBER 24, 2012
    [Generation] Find Your Business Development Comfort Zone.
    Generates visibility through writing, social media, and public speaking. Fred the consultant has been Tweeting, Friending, Linking in, and blogging. He’s also trying to set up a webinar and podcast series. In the past week, he’s had five one-on-one networking meetings and attended six local events. And now he wants to give workshops. Small.
  • HUBSPOT  |  WEDNESDAY, JANUARY 23, 2013
    [Generation] Link-Building Best Practices for Targeting a UK Audience
    Off-Page SEO Strategies: This primarily involves generating inbound links from other websites into yours -- to signal to search engines that you have an authoritative website. So if you want your site to rank well on google.co.uk, generating inbound links from sites on a.co.uk Is your company based in the United Kingdom? Here’s why.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Generation] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    Visual media, which can be generated by your audience (“user generated content” or UGC) or by your brand, is images pinned to Pinterest, photos shared on Instagram and short- and long-form video – i.e., Vine versus YouTube. Image: Courtesy of Shutterstock . Content Marketing Rule# 74: Take everything into consideration. Christopher S.
  • HUBSPOT  |  THURSDAY, JANUARY 24, 2013
    [Generation] How to Audit Your Website for Improved SEO and Conversions
    Improving Conversion: Finally, website audits enable you re-evaluate the effectiveness of your website in terms of lead generation and conversion. As you can see, assessing both the content and technical aspects of your website will open up opportunities to drastically improve the traffic and conversions your website generates.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Generation] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. The Lenskold and Pedowitz Groups, 2013 Lead  Generation Marketing Effectiveness Study , Nov 2013 ). B2B marketers cite the #1 benefit of marketing automation as the ability to generate more and better leads. Not at all.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 11, 2008
    [Generation] Using Blogs to Enhance Learning – Some Helpful Tips - OpenEducation.net
    Though Net Generation Concerns Over-hyped, Integrating Technology the Right Step. Net Generation Nonsense - Mark Bullen Discusses Teaching and Learning. Digital Immigrants Teaching the Net Generation - Much Ado About Nothing? Open Education. Free Education for All. Using Blogs to Enhance Learning â?? Some Helpful Tips. tools.
  • GREAT B2B MARKETING  |  MONDAY, MAY 6, 2013
    [Generation] Database Marketing is Alive and Well
    In the early days of the direct marketing era, we used push marketing techniques like direct mail and telemarketing to generate leads. I’ve been practicing the B2B marketing thing since the late 1980s, when the term “database marketing” first started being mentioned. Endless articles and entire conferences were devoted to the subject.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 28, 2014
    [Generation] First World Problems: What To Do With Too Many B2B Leads
    This antiquated approach is counter-productive and creates inefficiencies in an organization’s revenue generation abilities. Lead scoring can dramatically improve your sales effectiveness and revenue generation. Artillery B2B Marketing Blog > The Forward Observer Are you getting lots of leads but not enough sales?
  • INSIGHTIQ BLOG  |  WEDNESDAY, MARCH 23, 2011
    [Generation] Increasing Marketing Complexity Demands Smart Outsourcing
    This, in turn, doubled the amount of data that was generated by this activity and had to be analyzed, so we could help them continue to customize the user experience across platforms    . One of our healthcare clients thought about bringing their marketing database, which we had been hosting, in house.
  • EB2BLEADS  |  WEDNESDAY, OCTOBER 19, 2011
    [Generation] Why SME's Need Meaningful Analytics To Measure Marketing
    In fact its why our services are built around the HubSpot platform because its designed to measure what activity is responsible for generating leads, sales and loyalty online or offline. ’ Cheney says that one company found that for every £1 they spent on Google AdWords they generated a mere 18 pence in sales.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 6, 2010
    [Generation] Savvy Speaks: Got a Newsletter? See How Yours Measures Up
    Decide on marketing goals for the newsletter – are you trying to generate requests for demos, increase attendance at Webinars and other events, drive blog subscriptions, or just stay in touch? and then increase frequency when you feel comfortable with the process of generating content and pushing out the email.
  • MARKETRI  |  THURSDAY, APRIL 25, 2013
    [Generation] Why Your Professional Services Marketer Needs Mentoring
    This is simply not realistic, and it does not generate positive results for the firm or for the eager young employee. Both of these scenarios represent a lack of cohesive strategy and will not help the firm generate the results it is seeking. started out with loads of enthusiasm and positivity, but the job quickly lost its luster.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [Generation] 10 Tips To Increase Eyeballs And Conversion
    This means seamless collaboration between SEO/SEM, Social, Content Marketing, Digital and demand generation teams.    Incentivize on total win revenue – nothing short of that truly matters for business results. Deliver a clear brand promise. What is the value you offer to customers? Say it crisply and hit a drumbeat.  Vary your delivery.
  • KEO MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Generation] B2B Marketers Can Benefit from Creating White Papers
    Instead, configure your strategy so that the white paper is the central hub of a content circle from which numerous other tactics are generated. While content marketing can be extremely beneficial and valuable for all marketers, the form it takes (or should take) can differ greatly depending on the target audience.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 9, 2014
    [Generation] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. In B2B marketing, sales and marketing emails play different but equally important roles in a successful communication strategy. Marketing emails lure the leads, and sales reels them in. Which ones make you click?
  • B2BBLOGGERS  |  TUESDAY, AUGUST 24, 2010
    [Generation] Exclusive Interview With SAP's Director Of Social Media - Michael.
    With social media some of our content is more “user-generated” and then coordinated by our team. So the answer really comes down to how well we are supporting our corporate strategy through social media vs. measuring the number of leads or amount of sales we generated. Enjoy the read. Michael: Our customers are passionate. Sign up.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Generation] How to Prove the Value of Inbound to Your CFO [Free Kit]
    And you''re probably finding that you need to shift resources around -- or get more of them -- to make the changes needed to increase lead generation, reduce costs, and grow new markets. Another is being able to show that inbound marketing analytics play a major part in attributing dollars spent to revenue generated. link] ".
  • BLOG MY CALLS  |  TUESDAY, MARCH 26, 2013
    [Generation] Why Do Colleges Suck at Teaching Marketing?
    Why don't they teach about content marketing and generating inbound leads? I didn't graduate from college with a marketing degree. have a degree in journalism and political science. And I'm glad, because if I had graduated with a degree in marketing.I may not know how to be a marketer. Don't be offended. Generally, no. Marketers unite!
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 6, 2011
    [Generation] Sales Enablement 101: Treat Salespeople Like Customers
    If you're tasked with enabling your sales force, read on for ideas you can glean from successful demand-generation initiatives. We're pleased to present this guest post by Jody Canavan, president of Launch International. For more than two decades, I've made my livelihood supporting salespeople. Nurturing Sales. And more.
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Generation] 7 Pro Tips for Expert LinkedIn Marketing
    LinkedIn has rolled out some great improvements over the past few weeks, making it more and more valuable as a lead generation channel. Use LinkedIn Ads to generate company page followers. There's even a new LinkedIn leads tool to help you follow up directly with the leads you generated through your LinkedIn ad.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 21, 2012
    [Generation] Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business
    But, because prices are lower than other segments, the segment generates only an estimated 18% of industry revenue, or $65 million for full-year 2012. This matters because the systems all do roughly the same things, making it hard for inexperienced buyers to tell them apart. So we use it as a proxy for the other client differences.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Generation] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    It will demand a rethinking of what services resellers offer and even how they generate business. The second parallel is how the marketing agency community has had to grow beyond its traditional channels of generating business: referrals, events, and cold calling. This post originally appeared on the Insiders section of Inbound Hub.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 22, 2013
    [Generation] Applying AIDA for B2B Branding in Social Media
    Because attention is some ephemeral, it’s critical for B2B marketers to generate real interest immediately. An awesome hook or headline will capture attention and generate enough interest for a prospect to read a post, follow your tweets or otherwise lurk on the sidelines while they learn more about your business. The answer?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 13, 2010
    [Generation] Top 5 Social Media Trends For The B2B Marketer
    While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”
  • DIGITAL VOICES  |  WEDNESDAY, MAY 16, 2012
    [Generation] Driving Social Engagement (Part 3) - How Google+ can be used in your social media marketing
    Searches on general topics such as "music" and "sports," will generate suggestions on people and companies that have Plus accounts. Like Facebook share links , you can easily generate a link that visitors can click to share content to their Google+ page. Search, meet social. Social, meet search. quick SEO win. as well.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 4, 2011
    [Generation] More Systems for Business-to-Consumer Marketing Automation
    BullsEye Marketing Systems – generates sophisticated outbound campaigns. I spent yesterday prowling the exhibit hall at the Direct Marketing Association annual conference in Boston. RedPoint – a suite of tools for database building, campaign management, and analytics. Can be hosted by a service provider or run on-premise by the client.
  • VIEWPOINT  |  TUESDAY, APRIL 28, 2015
    [Generation] 3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
    Depending on the source this will vary, but along with the leads we generate, we provide detailed documentation of conversations AND a digital audio file (except where prohibited) so that you can get to know the personality, cadence and communication preferences of the prospect and validate that the lead qualification criteria has been met.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 16, 2014
    [Generation] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
    according to InsideSales, how can you generate enough interest in prospects that they call you back? If you’re in sales, a lot of your time is spent on the phone -- outbound prospecting, inbound qualifying, cold calling, you name it. However, what happens when your prospect doesn’t answer the phone? Have a great day! Again, this is with.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Generation] B2B Hubs Or PPC? Are All Leads Created Equal?
    Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.) A B2B Directory website example is ThomasNet. Good leads. 
  • ANNUITAS  |  TUESDAY, OCTOBER 7, 2014
    [Generation] Who Are Your B2B Buyers?
    These sound like simple questions, but the answers hold the keys to developing essential Buyer Insights which are critical to your Demand Generation Strategy. Do you know who and where your buyers are? What types of content they consume? What their main pain points are? What industry events they attend?  Where they spend time on the web?
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Generation] 4 Reasons Call Tracking Never Ends
    That means continuing to get attribution for programs, the leads (calls) they generate and the revenue that results from those leads, as well as providing the appropriate level of detail around those numbers. We have a free white paper you can download now, Call Tracking for Lead Generation: What Marketers Need to Know.
  • ONPATH  |  MONDAY, NOVEMBER 29, 2010
    [Generation] Why are some leaders more talented than others?
    Conclusion : Running a successful B2B call center outsourcing company for lead generation and appointment setting requires great leaders. Without great leaders we could not consistently outperform our competitors in B2B lead generation campaigns. Psychology Today - Published on November 2, 2010. By Ray B. Williams. Genetics ?
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 25, 2011
    [Generation] Building a Winner by recruiting flaws
    Jeff Ogden is the President of the B2B lead generation consultancy, Find New Customers. Article in the Wall St. Journal with lessons for hiring managers everywhere. How to Forge a Softball Powerhouse. Hofstra Coach Started with a Broken Pitching Machine and Built a Team to Be Reckoned With. Twenty-one consecutive winning seasons.
  • JUNTA 42  |  TUESDAY, OCTOBER 13, 2009
    [Generation] Content Marketing / Custom Publishing Research - Marketers Telling the Story
      Since most are heavily relying on lead generation, this seems right since content drives lead generation programs. Really interesting study on content marketing and custom publishing research led by King Fish Media with help from Hubspot , Upshot and Junta42.   The take : We are all publishers now. Measurement.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MARCH 17, 2010
    [Generation] Social Relevance Plays a Role In Vendor Selection
    The good news is that if we improve our relevance, we can generate results. There's quite a bit of talk by B2B businesses about the presumed lack of true prospects actively engaging in social media. But, even more of a detractor to marketers is how to prove the ROI of investments in social media. of the time.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 7, 2015
    [Generation] 5 Digital Marketing Campaigns Inspired By Women
    Its key messages are based on what women wish they had heard when they were younger in relation to body image, and aim to instill confidence in our younger generation of women. Today marks International Women’s Day , globally celebrating women’s achievements in a call for greater equality. Which campaigns are you most inspired by?
  • LEADER NETWORKS  |  TUESDAY, JULY 12, 2011
    [Generation] Why Online Communities and Vegas Have Nothing In Common
    For mid stage online communities the best practice is to foster a shift to a more member-centric community, evident through more member-generated content and member-leadership visibility. Superior planning, scale and skill won't help you as serendipity reigns supreme. The member experience is primarily a directed search for information.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 13, 2013
    [Generation] Delegate or Die: Why So Many Managers Fail to Delegate
    Jeff Ogden, the Fearless Competitor, is an award-winning BtoB marketing expert and the President of the digital marketing company Find New Customers , which has been offering demand generation services since 2009. Buffer Why Johnny Can’t Delegate and How That Can Lead to a Job Loss. And I was focused 100% on business outcomes.
  • BIZNOLOGY  |  TUESDAY, AUGUST 13, 2013
    [Generation] Are you surfing the social media wave (or are you too far ahead or behind)?
    Don’t worry, there’s a new generation of businesses, clients, and staff who will need your savvy insights and benefit from your experiences for the foreseeable future — and, at the very least, even if you suck, t here’s a sucker born every minute. Be careful! Here’s a hint: there’s no real money in risk.
  • HUBSPOT  |  SUNDAY, MARCH 8, 2015
    [Generation] 1 Million B2B Sales Jobs Will Vanish by 2020 [New Research]
    Explainers are the second most at-risk group, thanks to sophisticated company websites. "If you look at really compelling websites, they provide things like how-to videos, detailed facts, and user-generated content," Hoar said. "So as technology gets better at explaining things, we don''t need humans to explain any more.". Of the 4.5
  • BIZNOLOGY  |  FRIDAY, AUGUST 19, 2011
    [Generation] Moving things vs. moving ideas
    Image by Getty Images via @daylife All of our existing controls around content, intellectual property, and information exchange were developed when moving information around was an ancillary function to what mattered at the time: moving goods efficiently to generate wealth. Internet Marketing Business Intellectual property
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 4, 2011
    [Generation] How to Build a Value Proposition that Sells
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. One of the most difficult things entrepreneurs and salespeople struggle with is describing. Mike Schultz. the value of what they offer. Click on Watch the Videos). What do you think? We love comments and people who share. sales challenge
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Generation] Corporate Marketing Meets The Real World
    Who is it targeted to and how does each piece help towards generating ROI? Can traditional corporate marketing survive an apocalypse? Alistair Norman , Marketing Director at Tomorrow People, says the corporate marketing dinosaur needs to evolve, or face extinction. Chinese whispers. The CMO has a meeting with the board. The Dam Busters.
  • GREAT B2B MARKETING  |  FRIDAY, AUGUST 10, 2012
    [Generation] Top Three Signs Your Marketing VP Might Be in Trouble
    They Focus on Campaign Creation, Not Lead Generation No one debates that marketing requires creativity. better leader or outsourced partner can put the focus back on no-nonsense lead generation. 2. After many years of sitting in that chair, I know how hard it can be. After all, CEO’s and sales VP’s can be very tough customers.
  • LOOPFUSE  |  MONDAY, AUGUST 19, 2013
    [Generation] Five keys to successful marketing automation content
    You can try Nearstream for social lead generation  here. This is a guest post by Brian Hansford who is an account director with Heinz Marketing.  He maps the stages of a successful marketing automation initiative and this is the 4th installment of a four part series:  Part 1 details building a successful process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 15, 2015
    [Generation] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
    Facebook will generate a sweet collage of the photos and posts you and your friend are both tagged in. Facebook will generate a sweet collage of the photos and posts you and your friend are both tagged in. By Kerry Gorgone, {grow} Contributing Columnist Debbie knew the relationship had become stale. Retelling the same jokes. Maybe.
  • LOOPFUSE  |  MONDAY, OCTOBER 7, 2013
    [Generation] Check out our new Activity Stream for a real-time view of marketing performance
    In short, we help you generate revenue faster. We are very excited to announce the addition of our Activity Stream to the LoopFuse marketing automation platform. This is a rolled up and real-time view of all major prospect activities from email campaign actions (opens/clicks) to form completions to web pages viewed. Enjoy! =.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 22, 2013
    [Generation] Call for Speakers! 4 Reasons to Strut Your Marketing Stuff at Eloqua Experience 2013
    by Amanda Batista | Tweet this Imagine it! See it! Do it! We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers from different industries and business processes. Come join us in San Francisco this fall! Kick the speaking nerves by working collaboratively on your presentation! Network with new peeps!
  • ANNUITAS  |  TUESDAY, FEBRUARY 12, 2013
    [Generation] Four Strategies for Transforming your Demand Process
    While many organizations are taking some needed steps to improve their demand generation and value to the organization, these steps are incremental, not transformational. Read today’s post for Software Advice from Carlos Hidalgo @cahidalgo CEO and Principal, ANNUITAS. This is certainly good news and I hope they are right. The result?
  • BIZNOLOGY  |  THURSDAY, DECEMBER 12, 2013
    [Generation] Mad Men not required: Branded content enters new era
    Generation Live – the newest generation – trust brands online more than previous generations. John Krasinski(Photo credit: Wikipedia). John Krasinski is joining Mad Men! Nah, just kidding. But he is joining the ranks of content marketers. Kidding, again!). They’re meant for YouTube and social media.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 29, 2014
    [Generation] The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle
    Research shows nurtured leads close faster and generate larger deals than non-nurtured leads (10% and 40%, respectively, according to the Aberdeen Group ). The LEGO Education sales team is also generating more leads, and they’re able to nurture those leads in a better and faster way, which significantly shortens the sales cycle.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Generation] 4 Truths Healthcare Providers Need to Know About Content Marketing
    It’s also because the organizations succeeding in generating a buzz online have become a trusted industry leader and resource of valuable information. Healthcare marketing isn’t easy. But you already knew that, didn’t you?) But there is a cure. Though Healthcare Marketing isn''t easy, reaching your audience has never been easier.
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 15, 2014
    [Generation] This is the week that was: it's beginning to look a lot like Christmas
    Business name and logo generator of the week. You can all go home now and get on with finally finishing that box set of ''The Wire'', thanks to the massively useful Hipster Business Name Generator. A quick look back at the week''s highs, lows and Paddington Bear related stories. Marketing call-to-arms of the week. Lovely stuff.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 29, 2011
    [Generation] Marketing Leads: Are They Hot or Not?
    There has always been great debate over the quality of leads that many marketing departments generate. Sales would tell you that the quality of the leads they get from marketing are worthless while Marketing would say that Sales does not follow up correctly or soon enough. Abredeen Research ). Marketing Profs ).
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 31, 2014
    [Generation] Top 10 Most Effective Tools to Raise Visibility
    The research also showed what tools experts use to generate leads and increase their visibility in the marketplace. Through our research, we have learned that becoming a highly visible industry leader benefits the experts themselves, their firms, and their clients. On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn.
  • SAZBEAN  |  THURSDAY, JUNE 14, 2012
    [Generation] 5 Integrations That Will Amplify the Power of Your Lead Nurturing
    One is by analyzing the success of your offers’ landing pages in generating customers for your business. To increase the effectiveness and power of your lead nurturing campaigns, there’s no question about it: you need to integrate them with other aspects of your marketing. Integration With Landing Pages. News & Notes
  • SAZBEAN  |  FRIDAY, JANUARY 20, 2012
    [Generation] Why You Need Better Content, Not Just More Content
    While volume of content is important, in the B2B world in particular, churning out content generates traffic that typically fills the top of the sales funnel—the awareness phase. The situation was simple: one of this company’s biggest competitors showed hundreds of indexed content pieces, and our client showed around ten. Interest. Referral.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 15, 2015
    [Generation] SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot
    Investment to Revenue: Average revenue generation from $1 invested in demand generation: aim for $5-$20. 6. Author: Shyna Zhang Whew! What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. Why, you ask? Business Lessons from Earvin ‘Magic’ Johnson.
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