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  • FEARLESS COMPETITOR  |  MONDAY, JUNE 4, 2012
    [Generation] Don’t Let a Weak Value Proposition Derail Your Sales Efforts
    While you are thinking it through, also check out the SCORE Demand Generation program from Find New Customers. “Our software reduces the cost of your PCI audit” That’s the actual claim of a software company Find New Customers is working with. But there is a big problem with it, and why I have weekly talks with their CEO.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 18, 2013
    [Generation] Creating a Marketing Plan: A Guide for Professional Services Firms
    Second, we have added links to a host of resources to help you dig deeper into specific topics such as content marketing, online lead generation, search engine optimization, and developing high visibility experts within your firm. Once upon a time, creating a marketing plan for your professional services firm was relatively easy. Our Goal.
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 16, 2015
    [Generation] 5 Reasons to Go All-In on Social Media in 2016
    Ignoring engagement and just looking at sessions started on the client’s website, you’ll see that consistent posting and a concrete social sharing strategy led to a steady increase in overall sessions generated from social media. Evaluating your marketing spend for 2016? Reasons to Go All-In on Social Media in 2016. Data Confirms the Theory.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 14, 2011
    [Generation] 33 (of the) Best Marketing Strategy Guides and Insights of 2010
    “Have you EVER gone back after purchasing a piece of software and calculated whether or not you generated more money from that tool than what you spent on it? Lead generation: Real-time, data-driven B2B marketing and sales by MarketingSherpa Blog. What are our key objectives for social media marketing? You decide. Digg this!
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Generation] The 5-point plan: how to increase marketing ROI from call conversions
    65% of businesses still consider the phone their strongest lead source, so how can marketers track when their online efforts are generating phone calls? Guest post by Luke Rees. Every marketing executive wants to know when their efforts are getting through to consumers, and the online world is certainly making it easier to do so. Conclusion.
  • CONTENT STANDARD  |  FRIDAY, MAY 20, 2016
    [Generation] What Facebook’s Live Video Map Could Mean for Global Marketers
    Encourage User-Generated Content. According to Mary Meeker’s 2015 Internet Trends Report , user-generated content in the form of Facebook video is increasing at a rapid pace. People watched over 4 billion user-generated videos per day last year, which was up 33 percent from the year before.
  • NUSPARK  |  THURSDAY, AUGUST 22, 2013
    [Generation] The Many Roles of an SEO Professional; What an SEO Tactician Does
    The new book, The B2B Executive’s Guide to Lead Generation SEO , gives an overview of tasks from a strategic point of view. What is a search engine optimization tactician. So here is a summary of the attributes of today’s search engine optimization tactician (at least attributes I need to have!):   We are Technical Analysts. Mobile SEO.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Generation] Why Modern Marketers Fail at Big Data
    The commercial generated enormous conversation, which is an admirable marketing goal, but it didn’t generate a specific conversation. (and how to stop failure from happening). You can find her on Google + ! Radius offers a marketing platform built on top of a database that sorts through billions of data about U.S. businesses each day.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Generation] 3 Ways to Improve the Quality of Your Sales Leads
    2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. According to MarketingSherpa, 56% of B2B companies don’t measure lead generation’s contribution to revenue. Fine-tune your lead scoring system.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 7, 2011
    [Generation] Business Blog: 4 Reasons to NOT Write Your Own
    You earn the most money – and generate the most productive return on your time – when you stay in your “area of strength. (Guest post by Adam Kosloff ). You’re swamped. You barely have time to scan the headlines of your favorite news feeds. Can this article save you time and/or money and/or hassle? Hopefully, it can. Not convinced?
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Generation] How to Create a Google+ Business Page in 5 Simple Steps
    Intelligent marketers understand the importance of optimizing their page to make it not only more engaging, but also more valuable and effective for lead generation. Regularly share fresh content, react and respond to your fans, be engaging, and optimize for lead generation. But don't worry -- it's simple! Product or Brand. Other.
  • SALESFUSION  |  WEDNESDAY, FEBRUARY 26, 2014
    [Generation] Inbound Marketing Strategy
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Inbound Marketing Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal.
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 31, 2012
    [Generation] Thought Leadership is the New Black for B2B Marketers
    Even the new content marketing is not enough to generate successful results, says Ernst. The old way of marketing features and benefits no longer works for B2B marketing success. According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader.
  • HUBSPOT  |  FRIDAY, APRIL 22, 2016
    [Generation] Applying Growth-Driven Design to Ecommerce Websites
    Instead of saying that your goal is, "to generate more revenue", set a more targeted goal like, "to increase product conversions by 10% (from 50 per month to 55 per month) in the next 6 months." It won’t be perfect, but it should be launched quickly so that you can start generating valuable feedback and revenue. goals?
  • MARKETRI  |  THURSDAY, NOVEMBER 15, 2012
    [Generation] 5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)
    In fact, statistics show that companies that blog generate 67% more leads than those who don’t. So, it’s time to stop questioning whether you’re A/E/C firm should build a blog, and start exploring how you can engineer that blog into a lead-generation machine! Burgin Construction Inc. Englewood Construction Inc.
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Generation] 15 best Big Data companies and why they stand out
    PriceWaterhouseCoopers generated $312 million from Big Data revenues in 2013. IBM has momentum in the Big Data market — generating $1.37 Only 18% of companies believe they have the skills necessary to gather and use insights effectively. source: McKinsey ). Simply collecting data does not unleash its business effectiveness. PALANTIR.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 2, 2013
    [Generation] Online Marketing Strategy Gone Wrong: The Case of the Frozen Marketing Director
    This is especially true when the topic is one that generates fear or anxiety because it is unfamiliar. Our research on 500 professional services firms (see Figure 1) shows that 77% of firms already generate new business leads online. Sometimes we are our own worst enemy. There is a good reason why that is true. The Problem with People.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 31, 2013
    [Generation] Sales Prospecting Perspective Weekly Recap – Week of May 28, 2013
    Monique Valcour, a professor of management at EDHEC Business School in France, wrote about bridging the gap between Millennials and the Baby Boom Generation in business and hitting the intergenerational sweet spot. Oh, the cube life. This week’s shared post is from the Harvard Business Review Blog Network. Now, on to this week’s recap.
  • SALES ENGINE  |  TUESDAY, DECEMBER 22, 2015
    [Generation] Dominate Your Market by Flipping Your Content Strategy
    But eventually you will cap out, and the only way to generate more leads for your sales team is to grow your database —and that comes with its own set of challenges: deliverability, segmentation, acquisition, and so on. Whether you are the owner of a business or the head of marketing, let’s face it—you want to dominate your marketplace.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 13, 2013
    [Generation] What eMagine Customer are Saying: Client Recommendations
    With their help, we have also seen an increase in our search engine traffic and lead generation and expanded efficiency in delivering information and services to our customers and prospects. Today we take a look at some client testimonials on our work with them: Lauren Maschio, Director of Marketing at VoltDelta. B2B Web Strategy
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 30, 2015
    [Generation] 3 Scary Truths about WordPress to Keep You Up at Night
    have made it my business to identify a stellar team of designers and developers who create great websites that generate results. The advent of open source, templated WordPress websites that non-programmers can create and maintain has been revolutionary. WordPress is an open source technology. Why would someone hack my my site? Is it secure?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [Generation] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. In round numbers, the top result generates 18% of click-throughs, the #2 result 10%, and positions 6-10 each get 4% or fewer of all clicks. hours to 6.3
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Generation] Content Marketing for Engineers
    Therefore, it has to be a collaborative effort between marketing and engineering departments to produce peer-to-peer content while at the same time meeting the lead generation objectives of the engineering company. I’ll go out on a limb and state that content marketing for engineers is different. know it’s Emerson again.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Generation] 7 New Twitter Features You May Have Missed
    Not only is it facing stagnant monthly active user growth , but the revenue generated from those users has disappointed a market accustomed to steady tech progression. One of the ideas generated out of that invitation focused on making Twitter more accessible to users who are visually impaired. No small portion. We're listening!
  • CONTENT MARKETING TODAY  |  TUESDAY, JULY 17, 2012
    [Generation] “Headless Body in Topless Bar”: 5 Content Marketing Lessons from All-Time Best Headline
    Without an effective headline, you won’t get the readership you need to generate content marketing results. This New York Post headline is almost 30 years old. But,  It would be just as effective today as it was in 1983.  In fact, it’s a classic from which we can learn 5 important lessons.  . Be brief. Headless. Topless.
  • CONTENT MARKETING TODAY  |  TUESDAY, JULY 17, 2012
    [Generation] “Headless Body in Topless Bar”: 5 Content Marketing Lessons from All-Time Best Headline
    Without an effective headline, you won’t get the readership you need to generate content marketing results. This New York Post headline is almost 30 years old. But,  It would be just as effective today as it was in 1983.  In fact, it’s a classic from which we can learn 5 important lessons.  . Be brief. Headless. Topless.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 2, 2014
    [Generation] Clickbait Can Hook Readers … But Is It Worth It?
    ” These posts generate significant attention – and higher click-through rates. It’s a ploy used to generate more eyeballs on one’s content. While it’s important to generate high click-through rates with compelling content titles, it’s equally important to keep user engagement strong.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 26, 2014
    [Generation] Are your Sales and Marketing Teams Playing Nicely Together?
    It’s such a nice theory, but yet in so many companies, the Sales team isn’t happy with the amount or quality of leads being generated by Marketing. Sales Prospecting Perspectives is pleased to bring you a guest post from David Hazeltine, Director, Campaign Strategy at Fiserv. Sales and Marketing integration. The result?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 7, 2011
    [Generation] The 7 Dwarves Present 7 Silly Social Media Myths
    Margie Clayman is the 3rd generation at her family’s marketing firm, Clayman Advertising ( www.clayad.com ) and is the resident blogger at margieclayman.com ( www.margieclayman.com ). A {grow} Community Week Contribution by Marjorie Clayman. So without further delay, the 7 Dwarves present 7 Silly Social Media Myths.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 1, 2013
    [Generation] The 2014 B2B Content Marketing Report is Here! Today! Plus an Infographic!
    80% of them cite lead generation as a goal. It is that time once again and the Content Marketing Institute and MarketingProfs have released the 2014 B2B Content Marketing Benchmarks, Budgets, and Trends–North America Report. This is the gold standard report and you will be seeing it in presentations about content marketing for the next year.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 14, 2014
    [Generation] The Death of Salesmen, Really
    There was an awkward pause, after which the sales man launched into a fast-paced monologue about how he’s using social media to do lead generation. Now sales people should be working on conversions of all those leads marketing has passed to them (or of the leads they generate themselves). Nooooooo! Don’t sell, ask.
  • 6SENSE  |  THURSDAY, NOVEMBER 5, 2015
    [Generation] B2B Marketers Embrace Technology, But Neglect Data Quality
    With nearly every form of marketing becoming informed by technology, B2B marketers have solidified their key strategic objectives as follows: increasing leads generated (56%), increasing sales revenue (53%) and increasing conversion rates (46%). Marketing Technology on the Rise. Missing the Data Train. The Data Fuel  . B2B Marketing
  • BIZIBLE  |  WEDNESDAY, DECEMBER 2, 2015
    [Generation] Why Single-Touch Attribution in B2B Marketing Is Unethical
    It gives full revenue credit to one specific person’s responsibilities, while leaving the rest of the team to play a guessing game, wondering if their work is really, truly effective -- or if it contributed in any way to the revenue that was ultimately generated. This is a picture of single-touch attribution in B2B marketing.
  • HUBSPOT  |  FRIDAY, MAY 11, 2012
    [Generation] A Simple Guide to Measuring Facebook Ad ROI
    Is anyone (besides Fortune 500 brands with multi-million dollar budgets) generating ROI from Facebook? This post will show you how to determine whether your Facebook ad spend is generating you the kind of ROI you need to justify the expense. Step 1: Create a Facebook ad that includes a lead generating offer. And if so, how?
  • JUNTA 42  |  WEDNESDAY, DECEMBER 2, 2015
    [Generation] Why Brands Need to Acquire a Media Company [Here’s How]
    Dow Jones generates revenue from paid content and sponsorships. American Express generates revenue from selling more products and services. Last month, ESPN announced that it was closing the sports-journalism destination Grantland. But alas, Grantland is dead. They’ve never even thought of this. How to Buy Content Assets. Build it?
  • MARKETING ACTION  |  TUESDAY, MARCH 17, 2015
    [Generation] Top 10 Takeaways from the “Rethinking the Role of Marketing” Report as Tweetable Stats
    But while this strategy does a great job generating new leads and keeping the sales pipeline full, it’s missing out on several vital parts of the engagement lifecycle. There’s a problem in the way B2B companies engage customers today. What are some of the key insights from the report? The #CMO can change that #CMO #RethinkMarketing.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Generation] The Inbound Approach to Turning More Leads Into Customers
    Using these tokens can go a long way toward transforming each email you send into a sales-generating tool. Here’s a real-life of example of how email personalization can work to generate sales. To dive deeper into how to maximize your customer generation efforts, check out HubSpot Academy’s Inbound Certification.
  • HUBSPOT  |  MONDAY, JANUARY 20, 2014
    [Generation] Marketing Campaigns That Broke the Internet [SlideShare]
    Keep them hooked -- switch between tension and relief to generate suspense. "Do you want to break the internet?". That''s what Grégory Pouy , founder of French digital consulting firm La Mercatique , poses in his latest SlideShare in which he breaks down the best digital campaigns of 2013. Or at least it feels that way. Inbound
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 18, 2015
    [Generation] 6 Content Marketing Lessons to Learn from Monopoly
    These terms are typically less competitive, making it possible to generate a piece of content (blog post, whitepaper, etc.) A few weeks ago, I was with some friends and family and we decided to dust off the Monopoly box for some old-fashioned fun. Here are a few: 1. Choose Your Piece and Stick With It. Lesson for Content Marketers.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Generation] 9 Smart Ways to Measure Your Sales Enablement Efforts
    Although it is influenced by a number of other variables, such as the absolute number and quality of leads generated, it’s a good indicator. Tip : You can calculate your lead-to-customer conversion rate as long as you know the number of leads and customers generated in a particular time period. Traffic? Check. Leads? Check. Check.
  • SALES ENGINE  |  THURSDAY, AUGUST 13, 2015
    [Generation] Sales Vikings vs. Marketing Baby Birds
    In this episode Paul went over modern marketing, lead generation, and how important storytelling is for the buyer's journey. In the past, marketing was responsible for branding and awareness — not l ead generation , not demand generation. Paul Rafferty: There's a lot to a modern marketing program. They don't do that anymore.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Generation] How to Measure and Analyze Your Facebook Presence
    Use this data to understand which tabs on your Page are generating the most views, and optimize Pages that aren't generating much traffic. You have worked hard to generate fans, now take the time to keep them around! If you're not generating leads and customers from Facebook, you might consider altering your strategy.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Generation] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Also worth checking out is Scot’s follow-up to this post, The Four Principles of Social ROI Measurement , in which he contends that “the accumulation of ‘likes’ or ‘followers’ and the generation of engagement are not ends in themselves.  While certain aspects of social media have stabilized (e.g., B2B Social Media Guides.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, SEPTEMBER 8, 2011
    [Generation] Marketing Fantasies And Ruthless Realities
    Marketing that generates leads like inbound marketing is a reality and if done correctly it can make a significant difference to your business. Marketing b2b marketing inbound marketing lead generation marketing Are you marketing in a fantasy world ? Enjoy that ?  Want to know more ? Right now the whole world seems to be running for.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, SEPTEMBER 8, 2011
    [Generation] Marketing Fantasies And Ruthless Realities
    Marketing that generates leads like inbound marketing is a reality and if done correctly it can make a significant difference to your business. Marketing b2b marketing inbound marketing lead generation marketingAre you marketing in a fantasy world ? Enjoy that ?  Want to know more ? Get Involved In The Conversation. Run A Workshop.
  • MARKETING ACTION  |  TUESDAY, MARCH 10, 2015
    [Generation] Keeping Customers Loyal: Marketing’s Role in Retention and Expansion
    And that makes sense, because generating new leads is often their primary goal, and many marketers are measured by their success in creating sales-qualified leads. Most B2B marketing teams spend a lot of their time and money on customer acquisition. But what happens to those leads after sales takes over? So 20% – that’s a huge difference.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 6, 2014
    [Generation] Social Media Automation? Here’s a rational plan!
    Scheduling content allows you to generate posts across several days or weeks without sacrificing content quality. Scheduling content allows you to generate posts across several days or weeks without sacrificing content quality. By Eric T. Tung, {grow} Community Member. Marketing generalists have enough on their plates. Here’s why.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Generation] Why Blogging Is More Important Than Ever
    Companies that generate 15 blog posts per month average 1,200 new leads per month. An additional benefit is, it may generate actual PR. Set yourself apart from the competition and become a relevant player in your industry by investing in blog content, and turning your static website into something dynamic and lead-generating.
  • SYNECORE  |  THURSDAY, JANUARY 3, 2013
    [Generation] 3 Digital Marketing Lessons from Amazon.com
    From detailed product descriptions to user-generated reviews, the website provides users loads of content that is Accurate, Relevant, and Transparent- pure ART. As this past holiday season demonstrated, US consumers are heading online to do their shopping in droves. According to comScore , an estimated 39% of U.S. Why should you care?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Generation] The Global State of the Mobile App and Push Notification Markets
    Today there are frameworks and generators to build apps at a much faster rate. by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. The first topic was the global state of the mobile app & push notification markets. In the beginning, apps were literally built by hand. Timely.
  • HUBSPOT  |  WEDNESDAY, JANUARY 22, 2014
    [Generation] 30-Day Blog Challenge Tip #21: Illustrate Your Ideas
    From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Blogging
  • HUBSPOT  |  MONDAY, FEBRUARY 21, 2011
    [Generation] SlideShare Launches Zipcast, Aims to Simplify Webinars
    Inbound marketing content can take on many forms, and one that is critical for lead and prospect generation is webinars. For those businesses that want to hold private webinars for lead generation, they have to sign up for a SlideShare Pro account. Webinars are an important part of the inbound lead generation process.
  • SNAPAPP  |  WEDNESDAY, MARCH 11, 2015
    [Generation] Creating the Right Content for a Holiday Campaign [Webinar Recap Part 2]
    Are you trying to generate more top-of-funnel leads? To generate net new leads, engage with an interactive infographic or simple poll with a short lead form. 2. Tools like Canva are great for quick and easy image creation – or try Pablo , a social media image generator just released by Buffer. 4. What’s Your Goal? you name it.
  • SAZBEAN  |  THURSDAY, MAY 22, 2014
    [Generation] Use Device Analytics to Engage Your Users
    Paperchase reported that applying analytics generated a 23 percent boost in online sales, notes Internet Retailing. However, iPhone generates the most mobile Web traffic from smartphone ad impressions, claiming a 53 percent market share to Android’s 44.5. Companies are investing in analytics because it brings measurable results.
  • LEANDATA  |  WEDNESDAY, NOVEMBER 25, 2015
    [Generation] Why Growth at All Costs?
    And that relatively easy access to cash helps explain why young, ambitious companies eagerly have shelled out far more money on sales and marketing efforts than they’ve generated in revenue. Revenue Generator. Marketing is shifting from a cost center to a revenue generator,” Chen said. That’s beginning to change.”. Tweet this.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 29, 2014
    [Generation] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    This data can be used to build an intelligent system or machine that uses data to drive demand generation, optimize lead nurture campaigns, and assign every prospect in the marketing funnel to the appropriate marketing or sales stage. Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 30, 2013
    [Generation] How Can You Get Rid of Negative Content Online?
    blog every day here at the award-winning sales lead generation blog Fearless Competitor and over time this negative result appears less and less. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. Aplicor and Jeff Ogden are friends.
  • CRIMSON MARKETING  |  MONDAY, MARCH 16, 2015
    [Generation] How To Compete In An Omni-Channel World
    The popularization of smart phones and tablets, expanded offerings online and the maturation of a generation of buyers raised on the Internet have proven to be fertile ground for the bloom of digital marketing channels, and trouble for traditional commerce. Clicks are beating bricks with “Endless Aisles.”. What’s emboldening this trend?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Generation] 5 Essential Tactics to Jumpstart Your Google+ Business Page
    If you've created a page and do nothing else, here are the 5 things you should definitely be doing on Google+ to build a following and generate more leads. 1. Promote Your Best Offers to Generate Leads. Start Discussions With Your Followers, Peers, and Influencers. Think of this as an editorial calendar for your Google+ page.
  • HUBSPOT  |  MONDAY, NOVEMBER 9, 2015
    [Generation] How to Overcome Objections to Get Your Company to Invest in B2B Inbound Marketing
    As a result, you're not generating the kind of activity and return you set out to achieve. Make sure you're using campaign tagging within your marketing tools and fight to make sure that marketing-generated leads are tagged and tracked in your CRM. A lot of marketing budget rejection can feel demoralizing. Conclusion.
  • THE FORWARD OBSERVER  |  THURSDAY, JANUARY 31, 2013
    [Generation] B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months
    Lead Generation – Basically, getting site visitors to download valuable information , guides and reports (think eBooks and whitepapers), in return for providing their contact information. For many businesses, online marketing can be as overwhelming as how to approach a major home renovation. It usually includes copy related to the ad or CTA.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 14, 2016
    [Generation] Hey CMOs: Technology Now as Important as Creativity
    “Certainly, we are expected to be more creative in our working lives than a generation ago. But as they say… that was then. And this is most assuredly now. And now we live in a world where technology has, well… pretty much changed everything, in particular in the fields of marketing and advertising. Automating. CMO Corne
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 15, 2011
    [Generation] A Crash Course in Social Advertising [Free eBook]
    But people have come to realize that, at some point, the networks they turn to for job hunting, friend making, and thought sharing need to generate revenue in order to survive. by Joe Chernov | Tweet this Social advertising. It wasn’t all that long ago that the terms went together like ice cream and ketchup. That’s to say, not at all.
  • ACT-ON  |  FRIDAY, JULY 1, 2016
    [Generation] How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages
    As modern marketers, we’re all familiar with the lead generation funnel. Remember that lead generation is not about getting as many leads as possible, it’s about getting the BEST leads, and then making it easy and satisfying for them to move down the funnel. Top of funnel is the beginning of the buyer’s journey. Blogs. eBooks.
  • PAUL GILLIN  |  THURSDAY, JULY 25, 2013
    [Generation] Attack of the Customers Roundup, July 25, 2013
    Easy Steps To Turn Business Failures Into Customer-Generating Positive Case Studies. Recent stories of customer attacks, bad business behavior online and advice on how to prevent the latter. Don’t ignore customer service on social media. Open this article. Ever go public online with something your brand will regret later?
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Generation] 9 Quick Ways to Take Your Blog to the Next Level
    By tinkering with your blog post frequency and keeping an eye on your key metrics (unique visits, leads generated, etc.), you will eventually land on a publishing schedule that maximizes results without driving you bonkers. If you want to learn more about optimizing your marketing, download the full guide here. Section 1: Calls-to-Action.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Generation] The Fundamentals of Increasing Web Traffic from Social Media
    Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. By tracking conversions from social, marketers can determine how many leads, and how much money, social media is generating for them. But what do you do with these leads? Make your web properties social media-ready.
  • B2BBLOGGERS  |  TUESDAY, AUGUST 24, 2010
    [Generation] Exclusive Interview With SAP's Director Of Social Media - Michael.
    With social media some of our content is more “user-generated” and then coordinated by our team. So the answer really comes down to how well we are supporting our corporate strategy through social media vs. measuring the number of leads or amount of sales we generated. Enjoy the read. Michael: Our customers are passionate. Sign up.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2016
    [Generation] Content Marketing Strategy: How to Create Cross-Team Alignment
    Demand gen may know that the content team is blogging about X topic, but they're more focused on lead generation for a different customer segment. When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. So, how do you create internal alignment around a shared vision?
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 1, 2013
    [Generation] Is Monetization Killing Facebook?
    Older generations value online privacy, and younger generations are learning to – and both are creeped out by Facebook’s increased focus on advertising. Usage of Facebook on desktops has declined in recent months. think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Generation] An Insider's Secret to Avoiding Marketing Content Shortages
    Look at how much traffic, how many leads, and how many customers you are aiming to generate each month. For example, say in the past you produced 1 ebook and wrote 15 blog articles in a month, which generated X visits and X leads. These days, inbound marketers have to crank out content like never before. Wait -- you don't?
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Generation] How CMOs Can Make Big Data Relevant to the Sales Team
    No longer merely in charge of brand building and demand generation, marketing departments in the Big Data era have a crucial role to play in directly impacting sales by distilling useful knowledge from the torrent of information that customers now have access to. Fast forward to the present. the equivalent of 520 million books.”.
  • BIZNOLOGY  |  FRIDAY, MARCH 21, 2014
    [Generation] Creating great content for content marketing: don’t overthink it
    You have to develop a strategy regarding the kind of content you’ll create and how you’ll distribute and promote it, but you don’t have to re-invent the wheel when it comes to actually generating the content. (Photo credit: Wikipedia). Frequently, we hear our clients worry about how to keep a steady stream of content flowing.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2012
    [Generation] A Marketer's Complete Guide to Launching Mobile Apps
    recommend measuring success around your active install rate -- this tells you retention rate, or the number of people who install your app and then don't uninstall it -- the number of ratings you receive, your average rating in the app marketplace, and if you're selling your app, revenue generated from your app. Step 1: Define Success.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 1, 2011
    [Generation] 5 Tips for Creating Share-Worthy B2B Email Content
    Just because your B2B email recipients are business contacts doesn’t mean your email content can’t be interesting enough to start conversations and generate social shares. If you can create share-worthy B2B email content, you can generate additional brand awareness and boost your potential for lead acquisition and sales.
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 21, 2014
    [Generation] Time to Bring Down the Curtain on Green Theatre
    But if that first sentence is b t then the second is the whole damn pasture.  In fact, it’s so artful that I’m almost sad I didn’t write it.  As an aside, folks, if your job is to come up with steaming piles like this, The Corporate B t Generator is a great site to help you crank out the methane. The world is complicated. Really  complicated. So
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 5, 2016
    [Generation] Emotional Sales Leadership
    In retrospect based upon the podcast I came away with even a stronger opinion on the topic of generating the right level of emotion-that is positive emotion into the sales team. Emotional Sales Leadership. I was recently interviewed on a podcast based in Europe around the topic of the importance of emotional leadership.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Generation] The Ultimate Collection of Free Content Marketing Templates
    Year after year, marketers cite lead generation as one of their top content marketing goals for the year. PowerPoint can be a powerful tool for lead generation, brand building, and thought leadership. I joined HubSpot in September 2011 as a blogger. At the time, I needed to know how to write and educate through my writing. Enjoy!
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 23, 2016
    [Generation] 49 Noteworthy Social Networking Stats and Facts
    Most B2C marketers (56%) say Facebook has generated some revenue for their business. Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?), the “big three” among both consumers and marketers continue to thrive and dominate. Infinit Datum ). 4.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2012
    [Generation] Why Every Business Blog Needs Evergreen Content
    Continues to Generate Leads: As a result of the continuous traffic it generates, evergreen content that is optimized for lead generation also has a powerful capacity to continually generate leads over time. Now take a look at which of your remaining posts are still generating leads for your business. Jump on it!
  • HINGE MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Generation] 3 Things to Consider Before Gating Your B2B Content
    Gating content can be a useful lead generation and nurturing strategy in professional services marketing. This can be a great strategy and has proven to be effective in both lead generation, as well as lead nurturing. B2B content marketing is meant to be informational and solidify a particular firm’s industry expertise. Articles.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 27, 2013
    [Generation] Honor Those Who Made the Ultimate Sacrifice on Memorial Day
    Fearless Competitor is the blog of the sales lead generation company Find New Customers , but today that does not matter one bit. Today’s #Memorial Day in the United States – a day to stop and reflect on the many men and women who made the ultimate sacrifice to preserve our freedom. Please RT. Really easy!). What do you think?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 9, 2010
    [Generation] Improving Marketing Performance Using Business and Social Intelligence (webinar)
    B2B marketing organizations are frequently unable to get results with traditional tactics for lead generation — oftentimes poor data quality and lack of richness impacts both purchased and house lists.
  • TOMORROW PEOPLE  |  THURSDAY, FEBRUARY 23, 2012
    [Generation] What Business-Owner Needs to Know about Social Media Marketing
    Learn how to get more from your social media marketing now - download our eGuide How to Generate Leads from Social Media. Three things every business-owner needs to know about social media marketing and why social marketing is still not working for every business. Social media marketing. Your social media needs to be more than just social.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, DECEMBER 17, 2015
    [Generation] AG Salesworks Launches Sales Development Certification Program
    Comprised of top sales development executives with more than 50 years of combined experience, AG Salesworks uses its experience and successful history to certify and enable the next generation of closers to launch or advance in their sales development careers and succeed Get benchmarked, get trained, get AG certified.What are you waiting for?
  • FATHOM  |  MONDAY, APRIL 21, 2014
    [Generation] What Is Revenue Marketing?
    True believers will also take great pains to distinguish this concrete approach to revenue generation from traditional, less verifiable methods of marketing embodied by the “spray and pray” approach or the Wannamaker agnostic attitude (“Half of marketing isn’t working, and we can’t know which half” ).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 27, 2015
    [Generation] 6 Broader Business Questions to Inform Your SEO Strategy
    We turned around and used the insights generated to build content and link building assets. Late last year I touched on 3 ways SEO can work with social media initiatives. This time, I wanted to build on the concept of SEO working in conjunction with broader marketer efforts. What worked well? What did not work as well and why? .
  • ANNUITAS  |  TUESDAY, APRIL 14, 2015
    [Generation] Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team
    Perhaps one of the biggest challenges facing organizations is the lack of skilled resources in terms of Demand Generation. What he did for me was pay for a one-month pass to a local educational program, wherein I could take all the classes I wanted for four weeks. It Would your boss do that for you? These companies get it. Does yours?
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 4, 2012
    [Generation] The 2013 Marketing Predictions Post: Content Marketing And Social Business
    Because you cannot SPAM people on Twitter or Facebook and generate leads or new customers. In my  Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. believe that our progress has been too slow but I think I got the topics right. Do you Agree?
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 5, 2012
    [Generation] Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing
    In fact, it has proven quite successful for smaller businesses looking to boost their visibility and generate more leads. With 2013 right around the corner, it’s time to start looking at the social media marketing trends likely to take center stage in the coming year. It’s not just that social media is exploding; it’s how brands communicate.
  • NUSPARK  |  SATURDAY, MAY 25, 2013
    [Generation] An Overview of Google Analytics Goals & Conversion Metrics
    Remember this significant difference: Pay-per-click and online display is ADVERTISING, and the goal of advertising is to generate leads, sales, and revenue, and that means CONVERSIONS. Lead generation:  A demo, a trial, a content asset, a quote, a newsletter sign-up, or any other action that requires an email address submitted on a web form.
  • SALESFUSION  |  MONDAY, DECEMBER 23, 2013
    [Generation] A Marketing Miracle
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post A Marketing Miracle appeared first on Marketing Automation | Lead Generation | Email Marketing | SalesFUSION. [one_half valign="middle"] Partner Portal.
  • SALESFUSION  |  THURSDAY, DECEMBER 12, 2013
    [Generation] Coffee at Midnight, Emails at Noon
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Coffee at Midnight, Emails at Noon appeared first on Marketing Automation | Lead Generation | Email Marketing | SalesFUSION. [one_half valign="middle"] Partner Portal.
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Generation] There is No Such Thing As an Offline Business Anymore
    Be Lead Generation Ready. Make sure your website is ready to generate leads with an offer you will create in Step 3. Step 3) Create a Lead Generation Content Offer. Consumer behavior, from the city to the country, has changed. All of our consumer research begins online. The buying journey begins and ends on the Internet.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [Generation] Marketing In Real-Time – The New Trading Room Floor
    Brian Kardon is the CMO for Lattice Engines, responsible for the company’s market positioning, demand generation, thought leadership, and integrated marketing to ensure strong connections with customers and constituents. By Brian Kardon - CMO, Lattice Engines. Marketers’ offices resembled trading room floors. Any edge. Including me!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 27, 2014
    [Generation] What Reporting Metrics Do You Use to Measure Your Inside Sales Team?
    The higher this rate, the better your inside sales reps will be at generating interest and converting accounts to opportunities based on their conversations. Editor''s Note: The following is an excerpt of a chapter from our recently published eBook, The Ultimate Inside Sales Prospecting and Management Success eBook. Phone Skills. Work Ethic.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Generation] Search isn’t about search anymore, it’s about social
    This is in response to people’s time, talent, and treasure being spent more on automated systems, advertising, link-buying, and savvy inbound marketing programs than on doing what brick and mortar businesses have been doing for generations: community-engagement. Search will never be the same as it was as recently as a few years ago. Do it!
  • SNAPAPP  |  WEDNESDAY, JULY 8, 2015
    [Generation] 3 Ideas for Creative Summer Marketing Campaigns
    Many great leads for B2B businesses are generated from referrals, so it’s really important to share your thanks and gratitude. Creating a human-to-human conversation with your audience is a great way to get them interested and involved, which generates better leads and data for you! Happy SCUD Day! And who doesn’t need more leads?
  • HINGE MARKETING  |  TUESDAY, DECEMBER 8, 2015
    [Generation] 7 Top Trends to Impact AEC Marketing in 2016
    Don’t forget that there is an ongoing generational shift compounded by the bookend issues of succession planning and recruiting within a limited talent pool – this trifecta gives content marketing a solid footing as a business development, attraction and retention tool. 5. What’s the antidote? What are differentiators?
  • HINGE MARKETING  |  MONDAY, MARCH 14, 2016
    [Generation] Content Marketing: A Key Component of Professional Services Marketing Plans
    SEE ALSO: The Lead Generation Process: How Content Marketing and Lead Generation Work Together. We do so to generate valuable buzz and inbound links. The credibility you generate online through the quality of your content can be enhanced when people meet you in person. It's also a rich educational resource. Ebooks.
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