HUBSPOT | MONDAY, MAY 24, 2010
[Generation] 22 Educational Social Media Diagrams
Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! Everyone learns differently. 22 Amazing Social Media Graphics 1. Social Media Process v.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, FEBRUARY 27, 2011
[Generation] How Social Media Turned a Brand Into a Revolution
As protesters in Cairo’s Tahrir Square faced off against government forces, they were prepared with this Facebook lesson from supporters in Tunisia: “Advice to the youth of Egypt: Put vinegar or onion under your scarf for tear gas.”. And I can’t help but wonder in a very public way, was I wrong? Was I wrong? branded revolution.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 24, 2011
[Generation] How do you make your content go viral — offline?
Enabled by widespread access to high-speed Internet and free publishing tools like blogging and Facebook, a new generation of influencers has emerged who have created a niche by being able to create compelling content and move it through an engaged network. You’re probably stressed. The information density of our wold is overwhelming.
B2B MARKETING INSIDER | THURSDAY, JUNE 7, 2012
[Generation] Inbound Marketing Leads Costs Less
will point to some research from Hubspot that quantifies the fact that inbound leads cost significantly less than traditional demand generation. Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence.
3D2B | THURSDAY, APRIL 3, 2014
[Generation] How to Increase Your B2B Marketing ROI
When it comes to B2B lead generation and determining the top producing marketing activities, ROI matters. It’s not easy to do, however, because you have a mix of activities that go into generating one sale and they all need to be included in the marketing costs. It goes to a tradeshow and generates a list of 200 leads.
CONTENT MARKETING TODAY | WEDNESDAY, SEPTEMBER 29, 2010
[Generation] Beware of Any SEO Firm That Promises Zillions of Free Links to Your Site
External links to your site from high quality, relevant websites are one of the best ways to generate great search results. Because, from Google’s perspective, your site ranks better if lots of your well-respected peers consider your site worth linking to. It’s like being friends with all the cool kids in high school.
HUBSPOT | THURSDAY, OCTOBER 10, 2013
[Generation] How to Choose a Solid Topic for Your Next Blog Post
You can use it to generate new ideas, refine topics already in the works, and identify which topics are worth pursuing further. Do you want to generate leads? These, however, are not: "How to Generate Leads on Pinterest" -- Solopreneur ecommerce business owners aren''t typically solving for a lead gen problem. or should not.
INBOUND SALES NETWORK | FRIDAY, FEBRUARY 22, 2013
[Generation] Business to Business Sales Is Not What It Used to Be!
Want to learn more about how to build a lead generation engine thatunderstands how the mondern business buyer buys? The Executives' Guide to Building a Lead Generation Engine. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measureable ROI. The Bottom Line.
VOLACCI | WEDNESDAY, JULY 24, 2013
[Generation] 7 Features Every Great Newsletter Should Have
If you want to know more about how to turn your newsletter marketing campaign into a lean, mean, lead-generating machine, download our marketing eBook email Newsletter Best Practices 2013. Newsletters are one of the most effective email marketing techniques for engaging an audience and increasing brand awareness. CTA: Or Call to Action.
HUBSPOT | FRIDAY, MARCH 20, 2015
[Generation] 9 Smart Ways to Measure Your Sales Enablement Efforts
Although it is influenced by a number of other variables, such as the absolute number and quality of leads generated, it’s a good indicator. Tip : You can calculate your lead-to-customer conversion rate as long as you know the number of leads and customers generated in a particular time period. Traffic? Check. Leads? Check. Check.
FIFTH GEAR ANALYTICS | TUESDAY, AUGUST 3, 2010
[Generation] Customer Engagement: A New Spin on Customer Intimacy
Customer intimacy has always been a marketing mantra, but it has been the rise of online and user-generated content that has propelled it to a new level. In fact, Jupiter Research (now part of Forrester), defines social marketing “as the practice of marketing to encourage user engagement by leveraging social media.”. Kenyon Blunt. Digg this!
HUBSPOT | TUESDAY, MARCH 17, 2015
[Generation] How to Grow Your Email List by Running a Contest
while also generating actual email contacts. So if you''re hoping to generate 100 leads from the contest, and you know that your typical visit-to-lead conversion rate is 10%, you know that you need 1,000 visits (at least) to your contest. We''ve seen this happen first-hand at HubSpot. Our idea? Tweeting a link to the contest.
BLOG MY CALLS | WEDNESDAY, MAY 1, 2013
[Generation] The Future of LogMyCalls: 1 Year After Launch
Call tracking tells marketers which campaigns, ads, and keywords generate calls and which don''t. Imagine being able to determine with accuracy, not just which AdWords groups are generating calls, but which AdWords groups are producing REALLY GOOD calls. We launched LogMyCalls a year ago as a call tracking and call recording solution.
B2B MARKETING ZONE POSTS | TUESDAY, NOVEMBER 2, 2010
[Generation] Top 56 B2B Marketing Posts October 2010
Is social media creating a generation of cowards? Your PR team was aware of most of these as it often had a hand in generating those placements. Six killer ways to boost blog traffic and revenue via social media , October 6, 2010 have some blogs that generate considerable traffic. Social media and leadership. in the 1960s.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 18, 2014
[Generation] Should you make the leap into sponsored content?
wonder — Is this an important and legitimate way to generate income for a blogger who has been delivering free content for years, or is it a distraction that will breach the trust of our loyal readers? The sponsored content wasps are swarming! This is a trend I predicted in the 2012 book Return On Influence. As Chris Brogan Thanks!
HUBSPOT | THURSDAY, AUGUST 30, 2012
[Generation] 11 Savvy Ways to Use Buyer Personas to Strengthen Your Marketing
By knowing what your buyers want to read and then writing it in educational and how-to blog posts, you'll generate avid, loyal readers and subscribers. 2) Post social updates that speak their language. Do you know your best customer? Seriously -- do you really, really understand your best customer? Watch Jeopardy or Modern Family ? HEYYY!
FEARLESS COMPETITOR | FRIDAY, APRIL 16, 2010
[Generation] Thought Leadership Interview #1: Kevin Temple of Enterprise Selling
Quest ion 1: CSO Insights recently found that quota achievement was at its lowest rate ever, lead generation budgets were flat or cut, and quotas were being raised. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation.
HUBSPOT | MONDAY, DECEMBER 19, 2011
[Generation] 11 Guaranteed Ways to Get Others to Retweet Your Content
And when you do promote that content in social media, you cross your fingers that it generates a ton of shares, tweets, and interaction. In fact, according to HubSpot's "Science of Social Media" researc h, using the words "Please ReTweet" in your tweets will generate 4x more retweets. O60n8r - This is awesome. Connect with HubSpot
VIRALLY BLOG | MONDAY, JANUARY 7, 2013
[Generation] Are you stopping your email list quadrupling?
Their content marketing was generating significant amounts of leads. One, this shows that content marketing is monstrously effective at generating leads. See that spike? That’s what happened when one organisation integrated their content marketing leads into their Mailchimp email list. Going from 200 to over 800 subscribers.
SYNECORE | WEDNESDAY, MAY 13, 2015
[Generation] How To Measure the Success of Your Blog Posts
With the right technique, blogging can generate a lot of website traffic and strong customer engagement with your brand. Placing a call-to-action (CTA) in your blog post is essential because it’s a way to both promote your content and measure how effective it is when it comes to lead generation. Subscribers. Inbound Links. CTA Clicks.
KOMARKETING ASSOCIATES | MONDAY, JANUARY 27, 2014
[Generation] 6 Stats B2B Marketers Must Pay Attention To in 2014
With new features like lead gen cards and promoted tweets, the potential to generate leads and sales is also becoming greater. We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). Organizations need a strategy and a calendar.”. Think about it.
INBOUND SALES NETWORK | THURSDAY, JANUARY 5, 2012
[Generation] A Guide to Understanding the B2B Buying Process
Want to learn more about how to build a lead generation engine that is built around how B2B buyers buy? The Executives' Guide to Building a Lead Generation Engine. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measurable ROI. The B2B Buying Process.
HUBSPOT | THURSDAY, JANUARY 9, 2014
[Generation] 30-Day Blog Challenge Tip #8: Crowdsource Ideas From Sales
From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Did you blog today?
NUSPARK | SUNDAY, AUGUST 24, 2014
[Generation] How Did That Banner Ad Get To Your Website?
When an SSP generates impressions into ad exchanges, DSPs analyze and purchase them on behalf of marketers depending on certain attributes such as where they’re served, and which specific users they’re being served to. see below). Feel free to email me if any questions at all; it’s technical. Programmatic Advertising. You open up a website.
SALES LEAD INSIGHTS | THURSDAY, AUGUST 4, 2011
[Generation] Can you join me for breakfast or lunch in Chicago at Harry Caray’s on August 25th?
Generate more leads and sales. If you are near Chicago, and are responsible for getting your large company's marketing materials into customers' hands, consider attending this Breakfast or Lunch and Learn: As Marketing Grows More Complex, Don’t Forget the Basics. Cost: Completely Free! Register here. Date: Thursday, August 25th. Register Now!
VOICE-BASED MARKETING | THURSDAY, AUGUST 1, 2013
[Generation] Understanding Your Direct Mail Campaign’s Impact on Lead Gen and Revenue
You need to be able to demonstrate conclusively that your direct mail is generating calls and revenue to their business. The ability to wholly understanding your ROI means more than just spending less on efforts that don’t generate as many leads: it means being able to spend more on what has been proven to work. But how?
MARKETING ACTION | MONDAY, JULY 6, 2015
[Generation] Successful Sales and Marketing Alignment, Part 1: Get Started
The lead process tracks the steps from the point at which a lead is generated to when the lead is handed off to sales. For example, marketing metrics to track could include qualified leads generated and number of leads accepted by sales. This post is part of a series to help B2B organizations improve sales and marketing cooperation.
HUBSPOT | MONDAY, JUNE 30, 2014
[Generation] This Is Your Brain on Viral Content: What Psychology Says You'll Click On
How can you generate curiosity on demand with your content marketing initiatives? Why Emotions Should Be at the Forefront of Idea Generation. An unexpected connection of emotions and ideas not only generates interest but also surprise, two of the top 10 viral emotions. billion pieces of content on Facebook. Gas Pump Karaoke.
WEBBIQUITY | TUESDAY, JUNE 16, 2015
[Generation] 34 Compelling Content Marketing Stats and Facts
Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Only about half of marketers try to connect content to sales.
LOOPFUSE | FRIDAY, AUGUST 2, 2013
[Generation] 5 Ways to Reignite Cold Sales Leads
You can try Nearstream for social lead generation here. It happens to all of us. A hot new lead shows up, does all the right things, scores through the roof, we call and maybe even do a formal sales presentation then nothing. Just crickets… So what should you do to reignite the relationship? Personally invite them to an online event.
THE EFFECTIVE MARKETER | FRIDAY, JANUARY 7, 2011
[Generation] What Makes a Great Creative Brief? « The Effective Marketer
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? similar question was posted on Quora and elicited a number of different but very interesting responses. If you come from the agency side, you are used to a certain format.
BUSINESS GROWTH DEVELOPMENT | FRIDAY, MARCH 18, 2011
[Generation] Consultant Smuggles Marketing Weapon Into UK
Worcestershire, England) If you’re in business you’ve got to generate new customers and nurture existing ones to stay alive, and the UK needs small to medium (SME) businesses to stimulate economic growth once again. Few though are actually responsible for generating any kind of sales. Most businesses have a website.
B2BBLOGGERS | THURSDAY, OCTOBER 7, 2010
[Generation] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
Author: Maria Pergolino | Website | Twitter Maria specializes in Inbound Marketing for Marketo ,leading efforts in adoption of social media channels for brandawareness and demand generation. In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. Social media?
PWB MARKETING BLOG | FRIDAY, SEPTEMBER 5, 2014
[Generation] Catch on Command
Recently I was reflecting that interaction was a little like the demands that are placed on demand generation programs today. Demand generation has many parallels. While you can’t generate qualified inquiries on command, you can do a lot to improve your inquiry and conversion goals. Just like that day on the river.
VIDYARD | WEDNESDAY, MARCH 4, 2015
[Generation] Choosing a Video Platform: What to Evaluate for Marketing and Sales
video marketing platform (VMP) will not only help you manage your growing library of video content, but also enable you to measure that video content’s effectiveness, generate more and better qualified leads, and allow video to fit seamlessly with the rest of your digital activities. Outline Your Needs First. 10 Key Evaluation Criteria.
FATHOM | MONDAY, APRIL 21, 2014
[Generation] What Is Revenue Marketing?
True believers will also take great pains to distinguish this concrete approach to revenue generation from traditional, less verifiable methods of marketing embodied by the “spray and pray” approach or the Wannamaker agnostic attitude (“Half of marketing isn’t working, and we can’t know which half” ).
HUBSPOT | THURSDAY, OCTOBER 6, 2011
[Generation] Action-Oriented Tweets Get More Shares [Data]
Dan discovered that verbs are the part of speech that generate the most shares. ” Be clear in what you want your Twitter followers to do, and leverage this power to generate more leads from Twitter. Writing clearly is a strong marketing weapon. And guess what? Clarity of language is also what gets your tweets shared.
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 25, 2013
[Generation] 10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013
Customers today and in the newer generations want things that are simple and have been engineered to work together. by Lauren Harper | Tweet this The city of San Francisco was transformed this week as Oracle OpenWorld took over most of downtown, and Treasure Island, too. – Oracle. Oracle. Mark Hurd , President, Oracle. Brian Curran.
ENGAGE | WEDNESDAY, SEPTEMBER 21, 2011
[Generation] 5 Future-proof Ideas For Your Website
For instance, during the Clinton Bush Haiti Fund donation drive, an A/B split test was conducted to see which donation form was more effective and generating donations. P redicting the future of the web is nearly impossible. Ever-changing technology provides fodder for our imagination to run wild. And it typically does. By 2015, 48% of U.S.
ONPATH | THURSDAY, MAY 5, 2011
[Generation] Elevator Pitch: One Sentence Can Change Your Life
Generate curiosity. Once you figure out what works best, and test it out a few times…making tweaks along the way, your pitch will be start to generate business out of thin air when used at the right time and in the right settings. Have you ever been in an elevator when a stranger asks what you do for a living? Step 1. Step 3.
TOMORROW PEOPLE | MONDAY, MARCH 26, 2012
[Generation] The Death of Branding [INFOGRAPHIC]
Despite the popular myths, your brand, your logo and your company look and design is not intended for you - it’s intended for your target audience and, most importantly, aimed at generating visits, leads and sales. What is branding and why does it matter? Branding is a word that is used a great deal these days. The Design Council).
HUBSPOT | WEDNESDAY, APRIL 24, 2013
[Generation] 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]
While 15% of respondents were tying their inbound results directly to revenue or customers/wins generated, a surprising 34% of businesses cannot or do not calculate overall inbound ROI. Today, we’re excited to share the 2013 State of Inbound Marketing Report. Tweet This ). 2) Inbound delivers on ROI promises, providing more and cheaper leads.
BLOG MY CALLS | TUESDAY, APRIL 21, 2015
[Generation] 4 Steps to Improve Lead Quality with Call Tracking [185 Words]
This means that their marketing budget will be focused on the most ideal channels for their lead generation goals. 1. Once you have implemented the phone numbers, your call tracking platform will show you the precise number of calls that each advertising channel is generating. 3. Implement Call Tracking. Track Leads. Read More.
ANNUITAS | THURSDAY, SEPTEMBER 25, 2014
[Generation] Three Things to Think About Before You Develop a Vertical Marketing Strategy
I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.
HUBSPOT | MONDAY, JULY 30, 2012
[Generation] Heatmaps Show Only 3%-13% of Users See Facebook Ads on Smartphones [Data]
Just last month, we reported on data from 3 of Facebook’s biggest ads API partners that mobile Sponsored Stories were generating more than 13 times the click-through rates of all Facebook desktop ads. While smartphone ads may have the least impressive visibility, if they're still generating 13x the clicks of desktop ads, who cares?
SALES CHALLENGER | TUESDAY, MARCH 29, 2011
[Generation] How to Squeeze Out One Last Deal before the Q1 Close
When used correctly, these questions help reps generate a long list of ideas for re-engaging a stalled deal. Another quarter-end is fast approaching, and as always, some of your reps are on the fence. They’re one deal away from crossing goal, but most of their remaining opportunities are coin tosses. But customers tell us a different story.
KOMARKETING ASSOCIATES | TUESDAY, DECEMBER 9, 2014
[Generation] How to Fight the Infobesity Monster with Quality, Shareable Content
Many marketers may hear the word “video” and run for the hills (although new research suggests video is more effective at generating conversions than other types of content, meaning those wary of the investment may want to consider it for the future). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ).
CONNECT THE DOCS | TUESDAY, NOVEMBER 23, 2010
[Generation] Killer Questions to Ask Before Starting a White Paper Project
For example, if your ‘take away’ points are: Greater Profitability , you will need to build your primary content around how your solution specifically contributes to, and generates profits. Generating More Leads with Video White Papers. The purpose is most likely to generate leads or to build mindshare. Janice King.
HUBSPOT | MONDAY, JUNE 2, 2014
[Generation] How to Get More People to Open Your Emails [Video]
Our control generated a 0.73% CTR, and the personalized version generated a 0.96% CTR. For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. Will they hit spam?
VIDYARD | FRIDAY, JULY 24, 2015
[Generation] Announcing Space Camp 2015: the Galaxy’s Best Video Marketing Summit
Using the latest marketing technologies to generate more qualified leads. When you were a kid, what did you dream of becoming? An astronaut? firefighter? forest ranger? No matter what it was, or how often it changed, one thing remained the same: you were inspired by a world full of limitless possibilities, and you wanted to explore them all.
SMASHMOUTH MARKETING | TUESDAY, NOVEMBER 2, 2010
[Generation] Election Day: SLMA's 50 Most Influential People in Sales Lead Management
I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. The list is vast and full of some fantastic peers of mine, and you can only choose 3. So choose wisely.
MARKETING GENIUS BLOG | WEDNESDAY, OCTOBER 28, 2009
[Generation] Announcing the “Essential” Marketing Automation Handbook
Today Genius.com announced the publication of The Essential Marketing Automation Handbook: A How-To Guide for B2B Marketers. Why is this handbook “essential for B2B Marketers? The handbook: –Helps organizations come up to speed with Marketing Automation techniques. –Takes the mystery and complexity out of Marketing Automation.
DIGITAL VOICES | FRIDAY, AUGUST 23, 2013
[Generation] 5 Awesome Social Campaigns that Illustrate Social, Mobile, Analytics and Cloud (SMAC) Synergy
Each screen allows the folks at Nokia to see their brand’s social posts, brand mentions, a global content calendar, and consumer generated content. Happy Friday, everyone! This week we have scoured the internet in search truly innovative social media campaigns that exemplify the impact of the SMAC stack in delivering enhanced results.
HUBSPOT | TUESDAY, MAY 31, 2011
[Generation] Twitter Launches New Follow Button for Websites
For marketers, it offers an easy way to generate new followers and, ultimately, increase social media reach. Visitors never even have to leave your web page, enhancing their user experience and allowing you to increase the number of new Twitter followers you generate from your website. Want to increase your business' reach on Twitter?
IT'S ALL ABOUT REVENUE | SUNDAY, JULY 7, 2013
[Generation] Which Industry Leads in Leveraging Eloqua University to Become Marketing Masters? [CHART]
showed Manufacturing marketers had the highest growth rates of MQLs generated in the first months of their deployment. We examined the average number of Masters per customer, and compared how this average differs by industry. The analysis shows that on average manufacturing customers have 3.5
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 31, 2011
[Generation] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post. Then we came up with six absolute locks for triggering views. Here goes: Host original content.
MODERN B2B MARKETING | FRIDAY, OCTOBER 25, 2013
[Generation] That’s So Awkward: Why You Should Use Humor in Your Email Campaigns
” Heidi Bullock , the Director of Demand Generation here at Marketo, opened it. “I thought it was a mistake,” Heidi told me. “I mean, nobody was picking me up at 7. Author: DJ Waldow “So I’ll pick you up at 7?” ” If you received an email with that subject line, would you open it? Your best friend? Welcome back.
FATHOM | THURSDAY, MARCH 6, 2014
[Generation] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
Learn the five simple ways to generate student reviews – and make them easily accessible – across your social channels: 1. Build out a pin board for sharing student-generated pictures. Many universities have created boards on Pinterest specifically to share student-generated photos, which can act as visual reviews.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, NOVEMBER 1, 2013
[Generation] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
It''s debatable whether Bislr’s approach is significantly different from being a marketing automation “platform”, but Bislr itself is clearly part of a new generation. think the answer is: probably not. The other issue that just started to surface as the discussion petered out was the nature of platform integrations. But I digress.
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 3, 2011
[Generation] 10 Fast Facts About Groupon
As a result, the company now generates more business internationally (53.8% of revenue) than in North America (46.2% of revenue). by Jesse Noyes | Tweet this The inevitable happened yesterday. Groupon officially filed to be traded on the public market. Now, it’s hoping to raise $750 million with an IPO. Of course, we love reading prospectus.
HUBSPOT | FRIDAY, JUNE 5, 2015
[Generation] How Marketing Can Work With Sales to Close More (and Better) Leads
One of the most common issues I hear about is lead flow -- a marketing department generates hundreds of leads per month, but many of them aren't closing. This mentality needs to shift when your company is generating inbound leads. In my job at HubSpot, I chat with marketers very often about what problems they're facing. They like pink?
B2B MARKETING ONLINE | MONDAY, JANUARY 10, 2011
[Generation] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. can download it here.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, FEBRUARY 5, 2012
[Generation] Are you prepared to deal with social media backlash?
The democratization of publishing through the social web is probably the most significant political, economic, and sociological force of our generation. It walked all over Komen with the way it went straight to the people, generating not just media and public attention, but more support and donations. 7. Transparency is everything.
MODERN B2B MARKETING | WEDNESDAY, MAY 30, 2012
[Generation] Marketing Automation- Keep Them Coming Back For More
Typically, most marketers would immediately begin creating new lead generation campaigns and programs but if you have a revenue cycle model in place, you should look at your different stages and focus on improving conversion rates between these stages rather than generating new broad-based email campaigns. Everything is predictable.
CRIMSON MARKETING | WEDNESDAY, DECEMBER 18, 2013
[Generation] 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]
B2B companies that blog generate 67% more leads than those that don’t. Text From Infographic: What to expect. 78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Infographics
LEAD VIEWS | TUESDAY, JULY 31, 2012
[Generation] Remembering Stephen Covey
His principles affected an entire generation of people in the business world who took his wisdom to heart and made entire organizations more effective. In the process, those organizations probably became better places to work. Companies sent entire departments to week-long training courses based on the book’s principles.
DELICIOUS B2BMARKETING | MONDAY, APRIL 4, 2011
[Generation] 5 Steps for Crafting an Effective B2B SEO Blogging Strategy
While writers were quick to identify how millennials (ages 18 to 33) are moving away from blogs, most older generations were gravitating to them. Keyword reports from PPC programs: filter this report by conversion rate to find keyword topics PPC demonstrates will historically generate an action. Objectives differ. Team meetings.
INSIGHTIQ BLOG | FRIDAY, JUNE 24, 2011
[Generation] 2 Critical B2B Marketing Insights from the MarketingProfs B2B Forum
In addition to the great networking that took place, the 2 day event was jam-packed with great insights from B2B thought leaders on topics such as lead generation, sales and marketing alignment and social media. Last week, I had the benefit if attending the MarketingProfs B2B Forum here in Boston. For some of us, that continues to be email.
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 2, 2014
[Generation] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. Link building remains a critical component of SEO performance.
BIZNOLOGY | TUESDAY, OCTOBER 15, 2013
[Generation] Google demands your papers with the Hummingbird algorithm update
Why is Google being such a dick? Why are they cinching the noose so tightly that they’re killing droves of innocents, possibly including you? Heaven forbid, the second page. The third! And, It’s like tax law: the teams of lawyers retained by big business are always better than the teams of lawyers employed by the IRS. Interesting.
THE B2B RESEARCH BLOG | WEDNESDAY, JUNE 5, 2013
[Generation] B2B content marketing research
When asked which objectives content marketing best supports, B2B marketers say ‘brand positioning’ (84%) and ‘demand generation’ (70%). Content marketing works. So maybe you already have a content strategy, but want to know what your peers are doing. Or perhaps you’re developing a content strategy and want some pointers. Make time.
SMALL MANUFACTURER BLOG | FRIDAY, NOVEMBER 5, 2010
[Generation] Friday E-book Download: Gear Up for Success from Tilton, et al
Defining a qualified lead and processes for generating and nurturing them. 3. Tweet. Nice e-book from Schenkel / Stegman Communications Design, written by Stephanie Tilton of Savvy B2B Marketing fame, and sponsored by AG SalesWorks: Gear Up for Success: 8 Steps to Get Sales and Marketing Cranking in Unison. Strategies include: 1.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MARCH 22, 2011
[Generation] A Bold Experiment in Paid Content
That program brought in 227,000 subscribers at $49.95 a year, generating about $10 million in revenue. We are about to witness an extremely important experiment in journalism, marketing and the economics of the Internet. After 20 articles, you will have to subscribe. The risks in this plan are significant. What’s your take on this?
MARKETING ACTION | FRIDAY, FEBRUARY 7, 2014
[Generation] 50+ Expert Resources for Internet Marketers
Whether you’re heavily involved in the world of SEO – or maybe it’s lead generation that is more your thing? – whatever your focus or status, the resources below are sure to help you stay up-to-date with the latest trends in the industry. Lead generation articles and content from LeadLizard.com. B2B Marketing
MARKETING INTERACTIONS | SUNDAY, JUNE 22, 2014
[Generation] Are Salespeople Screwing Up B2B Marketing Performance?
This made me wonder how much salespeople may be screwing up marketing performance now that more marketers are being tasked with proving contribution to revenues and business objectives, not simply lead generation. Before sales-oriented, progressive types take issue with me, let me explain. hate this type of email. Hi, Good Afternoon. Thanks.
MODERN B2B MARKETING | FRIDAY, NOVEMBER 22, 2013
[Generation] 4 Ways to Drive ROI with Facebook and Marketing Automation
Generate new leads with Offer ads. They’re a great way to share e-books, slide decks, and other great content, and most importantly, to generate new leads. Author: Daniel Ho Facebook advertising is a powerful tool for marketers. Segment your ads with Custom Audiences. Find new addressable prospects with Lookalike Audiences .
BLOG MY CALLS | THURSDAY, NOVEMBER 28, 2013
[Generation] Happy Thanksgiving! 4 Things Marketers Are Thankful For
The first generation of analytics tools served their purpose. Consider this data: - It takes 4 web leads to produce the revenue generated by one phone call. As you sit down with your families to enjoy turkey, mashed potatoes, and whatever pie your grandma brought, remember all of the things you''re thankful for. That''s great.
INBOUND SALES NETWORK | THURSDAY, OCTOBER 4, 2012
[Generation] What’s Wrong With Marketing Automation?
Are you’re wondering how to build a demand generation programleverages the power of marketing automation? I’d like to suggest that you check out this free guide. The Executives' Guide to Building a Lead Generation Engine. Download our free The Executives' Guide to Building a Lead Generation Engine Everyone loves a shiny new toy.
LEADER NETWORKS | THURSDAY, SEPTEMBER 8, 2011
[Generation] Make B2B Communities Essential Through Process Improvement
This is especially common with B2B or customer online communities, where the goal is to engage and serve customers, rather than generating revenue by monetizing programs and features directly. Online community managers often get asked a critical question: what did you do for the company, today? Thanks!
BIZNOLOGY | MONDAY, AUGUST 4, 2014
[Generation] Maximize your social media marketing with Twitter’s new analytics
Use these new analytics to really boost your lead generation with Twitter ! For years, Twitter has been a very tricky platform to measure marketing ROI on. No more! Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. Not a Twitter advertiser?
SMASHMOUTH MARKETING | THURSDAY, MARCH 31, 2011
[Generation] Quality Leads Produce Better Pipeline: SiriusDecisions 2011 Summit
Green Leads' interest in the event is the continued focus SiriusDecisions has placed on the topic of demand generation as it pertains to building and converting quality pipeline. Green Leads is pleased to announce that we will be a Gold Sponsor at the SiriusDecisions 2011 Summit--B2B Sales and Marketing: Forging a New Alliance.
MARKETING EDGE | WEDNESDAY, JANUARY 27, 2010
[Generation] The Embedded Corporate Journalist – The New PR
This is a follow up to the last podcast Five Ways Social Media Will Generate More Leads I read David Murray’s piece from Ragan Communications Protecting Your Sources Leads to Incomplete, Empty Stories. This is not about “Spin Doctoring which is the art of twisting the topic to the point of confusion. Why or why not?
PR MEETS MARKETING | TUESDAY, JUNE 2, 2009
[Generation] Tiananmen Remembered – 20 Years Later
When Tiananmen happened, I was just a college freshman – fresh-eyed and away from home the first time in my life. I was just exploring my identity – second generation Chinese born to immigrant parents, seeking to understand how I fit into the world. By Grant Neufeld via Flickr. Fast forward 20 years. The anniversary sort of crept up on me.
INDUSTRIAL MARKETING TODAY | MONDAY, APRIL 23, 2012
[Generation] Content Marketing for Engineers
Therefore, it has to be a collaborative effort between marketing and engineering departments to produce peer-to-peer content while at the same time meeting the lead generation objectives of the engineering company. I’ll go out on a limb and state that content marketing for engineers is different. know it’s Emerson again.
HUBSPOT | WEDNESDAY, MARCH 27, 2013
[Generation] The Marketer's Go-To Guide for Creating Data-Based Content
And of course, HubSpot customers can use our software to harness all the social data out there, particularly to determine how the content they're sharing resonates with their audience, and how that engagement drives bottom-line metrics, like customer generation. We inbound marketers are a unique bunch. well, the internet. Why yes, they can.
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 14, 2012
[Generation] Insights into the Latest Research: B2B Content Marketing and Consumption
Interestingly, the B2B Content Marketing Trends 2012 survey found that thought leadership/market education is the second highest goal after lead generation. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute and MarketingProfs. What it takes to keep prospects engaged.
SALES LEAD INSIGHTS | TUESDAY, DECEMBER 29, 2009
[Generation] B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff
This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. As you know, Mac, smart marketers use other methods, both online and off, to generate leads. My guest today is Dianna Huff of DH Communications.
HUBSPOT | MONDAY, JULY 6, 2015
[Generation] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
Some tools may automatically bucket that as social media, leaving you with no indication of which social platform generated more traffic. In this situation, UTM parameters would serve as tags that allow you to differentiate the traffic generated between the two sources. I've made my fair share of analytics mistakes in the past.
EMAGINE B2B BLOG | MONDAY, SEPTEMBER 15, 2014
[Generation] Creating Visual Content With Canva
Since we as people are drawn to visual content, great visuals can generate higher engagement on social media. When it comes to content marketing, having a strong visual toolbox can be extremely helpful to a marketer. But let’s face it, not all marketers have the resources or the time to create this sort of content. Starting Your Design.
HUBSPOT | TUESDAY, JULY 24, 2012
[Generation] Why I Fired My Marketing Agency
However, my business partners and I made it clear that our number one priority at the time was to generate sales leads, and we asked them to develop a plan for how they'd help us do that. About a year ago, before I became a HubSpotter, I stopped wasting my company's precious money and fired our marketing agency. you might need it.
EMAGINE B2B BLOG | THURSDAY, JANUARY 8, 2015
[Generation] Social Media For B2B Explained
If done correctly, Linked In could be a promising lead generator. Many B2B marketers are still weary of the social media world. They may be hesitant to jump in because they simply don’t know the correct strategy to execute or they just don’t believe it will benefit their business. The Right Way to Use Social Media. The reality? Facebook.
MARKETING ACTION | TUESDAY, OCTOBER 7, 2014
[Generation] Buyer Persona Basics
If you understand their profiles, you’ll be able to market products and solutions that can help each persona (and the members of the group they represent) with their specific challenges, which will lead to you generating and converting more leads and prospects. Those buyer personas you create are indispensable tools. Create Buyer Personas.
VIRALLY BLOG | MONDAY, JULY 21, 2014
[Generation] New feature – Email Notifications
By default set to weekly but can be changed to daily or as they happen Virally will notify you that your content has generated a potential new lead. Its exciting getting a lead right? Someone who maybe is interested in learning more about your product or service. You want to jump on it right away like a fish on a hook right! Events
MODERN B2B MARKETING | FRIDAY, MAY 15, 2015
[Generation] SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot
Investment to Revenue: Average revenue generation from $1 invested in demand generation: aim for $5-$20. 6. Author: Shyna Zhang Whew! What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. Why, you ask? Business Lessons from Earvin ‘Magic’ Johnson.
THE EFFECTIVE MARKETER | THURSDAY, APRIL 4, 2013
[Generation] Content Marketing is the New PR
According to Aberdeen’s report, the companies it considers leaders in PR and Brand Management achieve greater performance metrics than followers, such as: 23% of their marketing-generated leads are sourced through inbound or content marketing (vs 10% for followers). Content Marketing Leaders and Followers. The Changing Role of PR.
VOICE-BASED MARKETING | TUESDAY, MAY 27, 2014
[Generation] 8 Tips from BuzzFeed on Creating Shareable Content
Every generation is nostalgic for different things, as is demonstrated by popular hashtags like #TBT (Throwback Thursday). To make nostalgia work for you, consider the profile of your audience/buyers and create content based on that generation’s beloved memories. Don’t create content that you yourself wouldn’t feel proud to share.
HUBSPOT | THURSDAY, MARCH 22, 2012
[Generation] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. The thing is. there are kind of a lot of keywords out there. So which ones do you choose?
VIEWPOINT | TUESDAY, SEPTEMBER 17, 2013
[Generation] Suit Up, Stand Up, Sign Up: A Sales Mantra
Chris, who previously worked for Green Leads LLC, AG Salesworks, and MEDITECH, talks about the challenges of generating leads in his niche business. Time is vitally important to the success of a salesperson—time to research prospects, time to hone the sales pitch, and time to communicate with potential clients. Coach. Motivate. Unorthodox?
SALES PROSPECTING PERSPECTIVES | FRIDAY, JUNE 22, 2012
[Generation] Corporate Culture: To Facebook Or Not To Facebook
Since the creation of our Facebook page, and among other social media efforts we have wildly increased traffic to our sites and generated inbound inquiries. Yes, I go on Facebook at work. But it’s not what you think, well most of the time. Facebook, or SpacePage, as my Grandmother says, serves various different purposes. And hey!
B2B MARKETING INSIDER | TUESDAY, JULY 13, 2010
[Generation] Top 5 Social Media Trends For The B2B Marketer
While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”