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  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2011
    [Generation] 47% of Marketers Test Time of Day for Email Sends [Data]
    During his " Science of Timing " webinar, HubSpot Social Media Scientist Dan Zarrella said that the commonly accepted best practice time of 11 AM Eastern is probably not ideal if you're trying to generate leads, simply because every other marketer is also sending their emails at that time, cluttering the inboxes of the targeted recipients.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Generation] 5 Actionable Skills to Improve Inbound Marketing Innovation
    Oh, sure, there are other things that make a company successful, like a great sales force, a terrific marketing department, and a finely-tuned lead generation program. Networking allows you to generate new solutions to your problems by sharing ideas and swapping concepts with others. Questioning. Observing. Networking. Experimenting.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 30, 2012
    [Generation] Sales Prospecting Perspective Weekly Recap - Week of November 26, 2012
    Hootsuite has proven to be a big time saver, lead generator, and social nurturing tool and should be apart of any sales/marketers toolbelt. We have a lot to recap for you this week as we had an extra guest post we included on Wednesday. Now, on to this week's recap. Monday, November 26, 2012. Tuesday, November 27, 2012. Enjoy the weekend
  • HUBSPOT  |  TUESDAY, MAY 6, 2014
    [Generation] 13 Eye-Catching Examples of Twitter's New Header Images
    those are all "user-generated" icons for each app in the store. In your own Twitter headers, think about how you could gather some user-generated content for a quick, yet effective, Twitter header photo collage. 'About a month ago, Twitter unveiled a brand new profile design, and a lot of us waited with baited breath to get it. Shiny!
  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Generation] Why 1/3 of Marketers Are Not Happy With Their Website Redesign [New Data]
    full 72% of the people who's goal was to "improve branding or positioning" were happy with the redesign, and 76% of respondents were happy if their goal was to "optimize for lead generation or sales." found that 1/3 of marketers were not happy with their last website redesign. Have a clear goal for the redesign. Connect with HubSpot
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 7, 2011
    [Generation] The 7 Dwarves Present 7 Silly Social Media Myths
    Margie Clayman is the 3rd generation at her family’s marketing firm, Clayman Advertising ( www.clayad.com ) and is the resident blogger at margieclayman.com ( www.margieclayman.com ). A {grow} Community Week Contribution by Marjorie Clayman. So without further delay, the 7 Dwarves present 7 Silly Social Media Myths.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 26, 2012
    [Generation] How to Save Time & Effort with Your Social Media/Facebook Posting
    Jeff Ogden is the President of the sales lead generation company Find New Customers. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Small business owners face a key dilemma when promoting their businesses via social media. It can be incredibly time-consuming. Or do they? No problem.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, MAY 9, 2012
    [Generation] Why Great Ideas Fail
    According to Steinberg, “…earmarking significant money for idea generation is challenging for most businesses because of the accountability and financial transparency required by financial analysts, shareholders, and employees – an ingrained ‘what will you do for me next quarter?’ ’ reality.”
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 23, 2012
    [Generation] The Emerging Role of the CMO
    Ecommerce and social media combined is introducing the concept of “social commerce” In essence, leveraging social networks/communities, sharing, ratings, reviews and references in order to generate revenue. The B2C and B2B Buyer Controls the Sales Process. Key Points from the Video. This applies to B2B and B2C.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 18, 2010
    [Generation] Reviewing Our 2010 B2B Social Media Predictions
    Social Media Lead Generation Becomes Common Place. While social media lead generation is definitely happening across multiple platforms, this is not a common occurrence. Many B2B companies are still challenged how to move beyond engagement to lead generation. Sales Staff Get Social Media Savvy. and social CRM.
  • VISIONEDGE  |  TUESDAY, APRIL 1, 2014
    [Generation] Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics
    Since time is of the essence, some of the ideas we discussed revolved around purchase intent behaviors, channels, and touch points that would facilitate near-term revenue generating opportunities. She followed with, “I was barely holding on to key resources this year, and now my budget’s taking another hit!” 
  • CONVERSIONATION  |  SUNDAY, JULY 29, 2012
    [Generation] How to Earn Trust When Distrust Rules
    Smart organizations understood this and realized they had to put their customer first and find other ways to provide value and generate more revenue, instead of broadcasting messages, promoting only themselves. Generating revenue is directly related to providing value. Relationships are based upon trust. What can they really expect?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 15, 2013
    [Generation] How Marketing Can Impact Revenue Through Big Data And Social Selling
    He’s an expert in marketing strategy for tech companies, especially in digital marketing, demand generation, and social (selling and marketing). 'A Guest Post by CEO and Author Glenn Gow. Marketing has been under-appreciated for years, but times are changing. The fact is, buyers no longer rely on sales reps as the keepers of information.
  • PAUL GILLIN  |  MONDAY, MAY 31, 2010
    [Generation] Great Events This Week
    There are a couple of events coming up in the Boston area this week that I hope you’ll attend. On Thursday, June 3, the Mass. Technology Leadership Council is hosting its second annual Social Media Summit. David Weinberger (right) kicks it all off as our keynote speaker. can’t wait to hear about his next book. Sign up here. Sign up here.
  • BLOG MY CALLS  |  THURSDAY, APRIL 17, 2014
    [Generation] Shock Stat: 46% of Sales Inquiries Are Missed Opportunities
    Revenue.Not Leads - Too many marketers, if you asked them what their ''job'' is, would tell you something about generating leads, or demand, or awareness. marketer''s job is to generate revenue. 'Of all of the amazing data Conversation Analytics extracts from phone calls , perhaps the most useful is missed opportunity data.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 27, 2012
    [Generation] Too busy with clients to post to my blog
    Most people don’t generate ideas on demand, while they sit and contemplate. Photo credit: digitalrob70. Most of you know that I do career coaching, mostly for technical and marketing executives. She gave me an entirely believable and reasonable reason for her lack of recent posts: “I am too busy with my clients to post.”
  • KOMARKETING ASSOCIATES  |  SATURDAY, NOVEMBER 23, 2013
    [Generation] What B2B Marketers Need to Know About Schema.org & Micro Data
    User generated information such as ratings and reviews. Everything You Need to Know to Generate Rich Snippets via SEOgadget. 'Have you ever wondered why some of your competitors’ search engine results feature images, address listings, or even video and e-commerce catalog information? Important and required terminology.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 1, 2013
    [Generation] The 2014 B2B Content Marketing Report is Here! Today! Plus an Infographic!
    80% of them cite lead generation as a goal. 'It is that time once again and the Content Marketing Institute and MarketingProfs have released the 2014 B2B Content Marketing Benchmarks, Budgets, and Trends–North America Report. This is the gold standard report and you will be seeing it in presentations about content marketing for the next year.
  • INBLURBS  |  THURSDAY, JANUARY 20, 2011
    [Generation] 7 Ways how to empower your social networking with blog commenting
    How many sales leads does your website generate? When a social media marketing agency thinks of getting awareness through social media channels, it prefers to use Facebook, Twitter and Youtube to reach the people. Moreover, it tells us how to get customers involved in our business. Research the blogs that your customers are reading.
  • INBLURBS  |  TUESDAY, DECEMBER 28, 2010
    [Generation] 10 Business tools for Small Business
    Squadhelp : It is a tool that lets you pull the crowd by running viral video creation and viral marketing contests that help in generating traffic to your business website. If you are looking for a small business and then you need to grow you business very well. Now, they are also looking for business online to get information.
  • ANNUITAS  |  THURSDAY, DECEMBER 22, 2011
    [Generation] Five New Year’s Resolutions for the CMO
    CMOs who shy away from using social media as a key channel in their demand generation strategy will soon come to find themselves far behind their competition who have embraced it.  As one sales person once told me, “Maybe if I knew how the opens and clicks were helping us generate high quality leads, I would care. Be Socially Engaged.
  • ENGAGE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Generation] 5 Future-proof Ideas For Your Website
    For instance, during the Clinton Bush Haiti Fund donation drive,  an A/B split test was conducted  to see which donation form was more effective and generating donations. The  future of the web is storytelling , so start generating content that captivates your audience because it’s useful or interesting (or both!) By 2015, 48% of U.S.
  • INBLURBS  |  FRIDAY, NOVEMBER 19, 2010
    [Generation] How to get more Sales and Customers with Inbound Marketing
    Helps you to generate a massive amount of leads. How to help your clients generate more sales ready leads. How many sales leads does your website generate? Inbound Marketing is the new strategy of marketing through Internet. Simple tips to increase sales and customers through Inbound marketing. Creating your own Website or blog.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 7, 2012
    [Generation] Quality Above Quantity: Where’s your client on the spectrum?
    After this level, the lead will generate a significant interest in what you have to offer. It’s easy to tell when your client has crossed that threshold from “interested” to “paying customer”  Consider what you do when buying a new electronic. If not, you should. Why is this helpful?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Generation] [Quiz] Who’s Your Content Marketing Crush?
    You have an analytical mind to prove why investing in that ebook will generate more business for your company. 'Author: Lizzy Funk Whether you like to write a blog post here and there, or you get paid to write ebooks all day, every day, we all have a little love for content marketing in our blood. Grammar skills? Check! Spelling Check?
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 7, 2011
    [Generation] 5 Tips to Improve Your B-to-B Direct Marketing Efforts
    Social media may be the hottest topic around the water cooler at work, but when it comes down to generating sales, direct marketing still fills a need. We all need to remember that there are many tools in the marketing tool box and we shouldn’t dismiss or forget about what’s been successful in the past. KISS - Keep it simple.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 14, 2012
    [Generation] 14 Must Attend Dreamforce Sessions for Marketers
    Jeff Ragovin, Buddy Media’s Chief Strategy Officer, will provide a how-to for establishing a strategy for generating conversation and engagement. by Jesse Noyes | Tweet this It’s that time of the year again. Dreamforce is upon us. With the sessions now released, we wanted to give modern marketers attending some guidance setting their agendas.
  • WEBBIQUITY  |  THURSDAY, AUGUST 26, 2010
    [Generation] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
    Chris Webb explains how to use the Like Button (for blogs) and Like Box (for Facebook pages) to generate more Facebook traffic. Facebook is an extraordinary phenomenon. Depending on the day, it’s either the #1 or #2 most-visited site on the web. It’s inspired a movie. It has half a billion adherents. How do you do it? Always.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Generation] 10 of the World's Best Storytellers [SlideShare]
    But long predating the clickity-clacking of our keyboards were generations of people finding creative ways to communicate meaning with one another -- to try to bring understanding to a complicated human experience. the best of those stories being passed down from generation to generation. Shocking. 1) Walt Disney. The result?
  • WEBBIQUITY  |  MONDAY, DECEMBER 5, 2011
    [Generation] Six Ways to Search-Optimize a Blog
    Do-follow outbound links to high-quality, relevant websites actually help with SEO as well as increasing reader satisfaction , generating more comments, and helping with relationship building. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. Fresh content.
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Generation] How to Get More People to Open Your Emails [Video]
    Our control generated a 0.73% CTR, and the personalized version generated a 0.96% CTR. 'For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. Will they hit spam?
  • MARKETING ACTION  |  WEDNESDAY, MAY 1, 2013
    [Generation] 9 Steps to Revitalize Your Tradeshow Marketing Strategy
    Half of the booths seem to be lively, attracting large crowds, generating buzz and full of energy. The other half seem to generate no interest and are filled with employees who look bored and envious of the booths around them. Don’t wait until the tradeshow to start generating buzz; get buzzing before the event. license.
  • HUBSPOT  |  WEDNESDAY, JUNE 27, 2012
    [Generation] 11 Clever Ways for Marketers to Reconvert Their Leads
    Better Lead Intelligence: Finally, the more reconversions you can generate, the richer your lead intelligence will be. But just as there's more than one way to skin a cat, there's more than one way to generate reconversions, so if you're looking to reconvert more of your prospects, here are 11 great tips to help you do just that.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2012
    [Generation] How to Customize Your Social Updates for Facebook and Twitter
    In order for marketers to effectively grow reach and generate leads through social media, they must understand these rules. Like every aspect of inbound marketing, social media is constantly evolving. For the savvy inbound marketer, those days are over. Here's how to approach crafting updates differently on Facebook versus Twitter. 1) Length.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 17, 2012
    [Generation] Video: An Underused Media For Manufacturing Companies
    Lead Generation: Drive Interest and Boost Leads. If a picture is worth a million words, then what’s a video worth? to-B marketers are finally coming to realize that video is an important marketing tool. What some don’t realize is that putting it on your website may not be the best place to house it. There are 2.5
  • MARKETING CRAFTMANSHIP  |  FRIDAY, MARCH 21, 2014
    [Generation] Client Newsletters: Empty Suit of the B2B Marketing Mix
    The sad truth is that your success is more important to your competitors, and to current and prospective employees than it is to clients who generate revenue for the firm. 'Most Client Newsletters Deliver No Tangible Business Value. MYTH #1:        Your Firm Needs a Client Newsletter. Blowing your own horn can also backfire.
  • EMAGAZINE B2B BLOG  |  THURSDAY, AUGUST 8, 2013
    [Generation] Knock out your Competitors By Managing your AdWords Campaigns like a Pro
    You can now focus on pausing keywords and ads that aren’t generating conversions, tightening the net to focus on those ads and keywords that are performing well. 'Once your business has taken the step to invest in an AdWords campaign, it’s important to manage that money wisely. There are several reasons for this. Week One. Budget.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, MAY 18, 2011
    [Generation] SME marketing channel preferences revealed
    million of them, they generate half of the UK’s GDP and employ 60 per cent of the private sector workforce.  There are 1.3 Moreover, they’re big buyers of B2B products and services.  Just ask Sage who’s built a £1.4 billion business on the back of them. Their answers provide clear guidance on where best to target marketing resources. 
  • HUBSPOT  |  TUESDAY, OCTOBER 5, 2010
    [Generation] Sell Online Marketing to Your Boss: 7 Euphemisms Everyone Needs
    Online communities or even online groups seem to generate more respect and attention within corporate walls. Instead of ' Landing Page ,' Use ' Lead Generation Page ' - While landing page is a popular online marketing term, 'landing' doesn’t describe a business benefit. If you are reading this post, you are likely the former.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 30, 2009
    [Generation] The Fun Theory: How to Change Behavior
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? You have to fill out forms, get approvals, and meet goals otherwise there’s no pay raise or bonus. Some food for thought.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 15, 2010
    [Generation] The Danger of Email Marketing Benchmarks « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Our open rates average 30%.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JULY 23, 2010
    [Generation] What Trigonometry Has to Do With Marketing?
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing? recent post by Chris Brogan talking about Typing Classes reminded me of my own experience. had classes on those old typewriters and you had to press each key really hard.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MAY 15, 2011
    [Generation] DIGIDAY:TARGET, or, Yogi Berra Meets Data in the Online World.
    Now it might be tempting to claim that our space generates significantly higher volumes of data or more diverse data, but is that really true? I was scheduled to attend the DIGIDAY:TARGET conference on May 4 but wasn't able to be there. Download the conference agenda and presentations.) Pros: • Richer data content from any given data source.
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 27, 2010
    [Generation] 10 Tips for Better Email Design
    Recently, I’ve written about role of email in demand generation , getting people to read your emails , and email personalization. If you’ve worked on all of that, you’re pretty advanced already. But there are still things that could go wrong, such as the actual look of the email once it’s delivered to the inbox.
  • MARKETING EDGE  |  SATURDAY, FEBRUARY 28, 2009
    [Generation] Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You
    Put the dots together and you’ve got your self a fully functional, multimedia newsroom, ready to capitalize on issues in your universe, whether they are generated internally or externally, framed in a style that is more valuable to your audience and distributed in a channel that is likely to share your story with others.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 6, 2013
    [Generation] How to Get Your Prospect to STOP, LOOK and LISTEN to You (with content marketing)
    We added a link for the great white paper on B2B demand generation, How to Find New Customers, right here at top right. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. Get a great deal on WPEngine for your blog here. Choose your target.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 19, 2010
    [Generation] Are You Going Too Far in Your Sales Calls?
    Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ”. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. Special guest article by Jill Konrath of Selling to Big Companies. The Fantasy. The Reality.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 19, 2012
    [Generation] Sales Leadership and Management in a Recovering Economy
    We also recommend creating graphs comparing these numbers to dollars booked or margins generated, which can help salespeople see the relationship between indicators and results. Sales Leadership and Management in a Recovering Economy. monthly job creation rates hit 200,000, etc…   What is your perception? Average order value.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 8, 2011
    [Generation] Maximize your SEO benefit on Google+ in 8 simple steps
    And, in case you didn’t get the memo, the Social Graph (be it the Facebook Like embed you can put on your site or the Google +1) are part of the new generation of Link Juice. Image by entertailion via Flickr. Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 14, 2010
    [Generation] Use Twitter to Talk Up Your Brand to Tradesmen
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Use Twitter to Talk Up Your Brand to Tradesmen If you don’t talk up your brand on Twitter and other social sites, you’re missing the boat. take my survey [link].
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Generation] Brand Storytelling: Why Your Employees Should Tell Your Story
    If you can successfully communicate your company’s story, values, and plan for the future, you will be able to generate the kind of lifelong commitment to your brand that most businesses only dream of. Responsibility for a brand goes beyond the marketing department—it’s everyone’s job. Employees are a channel to your story.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Generation] YouTube - Informal Learning in 10 minutes
    Ive been following your work for a year, and this summary of your theses generated numerous quotables. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. Share. Favorite. Playlists.
  • VOLACCI  |  MONDAY, OCTOBER 7, 2013
    [Generation] Mobile Marketing, Simplified: The Drupal 8 Mobile Initiative
    Creating user-generated content promotions with Drupal 8 will be incredibly easy and it’s something we’re looking forward to putting into practice here at Volacci. 'An average person’s mobile device is never more than an arm’s length away giving marketers the ability to reach target customers anyplace, at anytime. native app integration.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 27, 2013
    [Generation] Simple Acquisition, Cleansing, and Enrichment of New Prospects
    The goal of the marketing department is to generate interest in a product or service while capturing enough potential prospects that sales are generated. When it comes to lead generation, the fact is: the better your sales intelligence is, the more effective your customer intelligence will be. Reduced sales costs.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Generation] Common Headline Writing Myths We Should All Stop Believing
    This style of headline (combined with a few well-placed pictures) is popularized by viral sites to generate huge amounts of traffic. 'Is that a lame title -- “Common Headline Writing Myths We Should All Stop Believing”? could have tried something with a lot more sizzle and punch, right? Like these … OMG! Mind: Blown!
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Generation] How to Fix 4 Toxic Marketing Problems With Analytics
    Fix It: Not only can marketers use traffic analytics to show the volumes of traffic coming to their site from social media, but if they are using integrated marketing tools, they can also measure leads and even customers generated from a specific channel like Twitter, LinkedIn, or Facebook. Marketing is hard. I'll just swag it.
  • BIZNOLOGY  |  FRIDAY, JUNE 20, 2014
    [Generation] The 5 laws of effective e-Commerce websites
    Many business people think an e-Commerce website is limited only to those sites that actively sell products or generate leads. 'Customers are Ignoring You (Photo credit: ronploof). In my last post, I highlighted 5 warning signs that your website sucks along with some tips to make it, um… unsuck. First off, let’s define terms.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 22, 2012
    [Generation] Why You Need to Grow Your #OutboundSales Business
    Because they hold lead generation requirements as well as ambiguous brand awareness goals, marketing teams pay a lot of money for leads. Generating More Sales. Outbound prospecting refers to a sales technique representatives use to hunt down prospects, rather than wait for prospects to come to them. Objection Handling. Sales 2.0
  • CONVERSIONATION  |  TUESDAY, MAY 24, 2011
    [Generation] B2B Blogging Trends 2011: Towards an Integrated Approach
    Don’t forget feedback and user-generated content. In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. included). Should a company blog? Should employees blog? There are no “musts” in business. However, when not blogging you are missing out on important opportunities.
  • THE ROI GUY  |  SUNDAY, MARCH 24, 2013
    [Generation] Are White Papers Dead?
    For traditional white paper campaigns, it now takes significantly more reach to generate the same amount of lead responses. As a result, IDC reports that Interactive White Papers generate 3x more leads than traditional white paper fueled campaigns, and result in 150% more qualified leads per campaign.
  • EB2BLEADS  |  SATURDAY, MAY 7, 2011
    [Generation] 3 Critical Components Of An Integrated Marketing Automation System
    B2B Marketing specialist in online Lead Generation and Lead Nurturing Modern B2B Marketing , coined Inbound Marketing , is just like good sales , it’s a system in which an audience interacts with your marketing at different levels of your content, indicating their level of engagement and interest or readiness for a sales engagement.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 13, 2010
    [Generation] Mobile Apps to Reach Tradesmen: Are You Ready?
    Possibly related posts: (automatically generated) Mobile Marketing for B-to-B: Change in the Air(waves). Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Mobile Apps to Reach Tradesmen: Are You Ready? Are you planning that far ahead?
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Generation] 25 social media listening aids to increase your hearing
    So even if you don’t have an eye for design, you’ll still be able to generate a report with a click of a button. '78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). Does your business listen?
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, MAY 24, 2010
    [Generation] The Brave New World of B2B Marketing - Are You Ready?
    The further you stretch your resources and attention span (and your understanding of your markets), the less impact you will have on any of your target segments and people, reducing your demand generation and conversion rates significantly. Your B2B markets are changing rapidly. B2B buyers are more sophisticated than ever. More on this later.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 29, 2011
    [Generation] The Importance Of Leveraging Your Inside Sales Data To Reflect ROI
    soon realized that because the reports I generate hold so much value, they need to be captured for all parties involved in order for everyone to know and understand how we provide value to our clients. The data we generate is the power behind our services. In this instance, I didn’t think much of reporting going into the meeting.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, DECEMBER 13, 2011
    [Generation] 10 Sales Trends for 2012
    Our leading hypothesis is that sales channels will take on responsibilities that have traditionally belonged to Marketing, including upstream demand generation, awareness, and early consideration. (the following is a guest post from Nick Toman, head of the Sales Executive Council, our sister program for heads of sales. So what did we miss?
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 21, 2011
    [Generation] Feed Your Blog Automatically to LinkedIn & Twitter
    Follow these steps and automatically share your blog posts on Facebook, LinkedIn and Twitter and your blog traffic and online lead generation will increase significantly. How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? asked social media expert AnnaLaura Brown to write a guest post. Twitter.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Generation] How High Growth Companies Use Marketing Analytics to Their Advantage
    Whereas average growth firms gave web analytics a moderate rating in terms of effectiveness for lead and demand generation, high growth companies reported that it was among the most important facets of their online marketing strategies. 'Image: Courtesy of Birmingham Business Journal. By: Sylvia Montgomery. Usage and Effectiveness. Figure 1.
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 14, 2012
    [Generation] Applying the Olympic Model to Marketing and Sales Alignment
    The marketing department builds awareness and generates inquiries, then hands off qualified leads to the sales department who applies their magic to convert these leads into customers. The end goal for each department is the same – but each participant in the process knows exactly how they contribute to generating revenue. swimmers.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 15, 2012
    [Generation] How Inside Sales Reps Can Get IT Security Pros To Share Information
    Below are a couple of strategies that I have found to be helpful in stimulating a business conversation around this sensitive topic and generating the opportunities. But when focused on generating opportunities in the security space you can be very well served by talking across the organization.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 18, 2011
    [Generation] Savvy Week in Review - March 18
    One to file in your "at least I have never done that file" Lead Generation is NOT IT by @ardath421. B2B Social Media Lead Generation Explained by Eric Schwartzman via @briansolis. Ah, springtime is in the air and we're feeling invigorated seeing signs of new life budding all around. Happy spring equinox!
  • B2B MARKETING ONLINE  |  MONDAY, SEPTEMBER 6, 2010
    [Generation] Facebook, B2B and the Beatles – no really!
    This quote neatly encapsulates a lack the vision and the failure to understand change and consequent new opportunities, the kind of attitude which is typically exhibited by older generations in response to youthful enthusiasm. “Music’s all very well John, but you’ll never make a living out of it.” Why is this happening?
  • B2B MARKETING ONLINE  |  FRIDAY, AUGUST 6, 2010
    [Generation] Why SMEs need their own social space
    Conversely, one-third of companies would be willing to pay for access to a network that supplies business advice and marketing tools such as lead generation assistance. Guest blog by Jeremy Whitaker, CEO, B2Group. of all UK enterprise. So how can this be? Could it be the lack of existing clubs and networks that are the issue?
  • TOMORROW PEOPLE  |  TUESDAY, SEPTEMBER 11, 2012
    [Generation] OMG it’s HubSpot 3!
    Tomorrow People uses HubSpot within all its marketing campaigns for blog and social media traffic analysis, lead generation and management, search engine optimisation and email campaign management. The new version of HubSpot is released in the UK this month; here are the features we’re most looking forward to getting our greasy mitts on.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2012
    [Generation] Blogging Trumps Traditional Advertising in ROI Head-to-Head (Case Study)
    During that same time period, along with several inbound leads, the customer's blog generated twice as much traffic as its TV spots. It takes time, dedication, and hard work to create great content and generate inbound leads. Turns out that customer learned a tough lesson about the cost and value of outbound marketing as a result.
  • CONVERSIONATION  |  FRIDAY, MAY 20, 2011
    [Generation] Social CRM: Social Media and Communities in Customer Relationship Management and Marketing
    Social media do play a role in lead generation, direct marketing strategies and sales if you work in a customer-centric and thus by definition cross-channel way. Social CRM is a term that is often misused, certainly in a product and solution context. It seems everyone is offering social CRM solutions these days.  An exploration.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 5, 2010
    [Generation] Using Content to Move Prospects Forward in the Sales Cycle
    Leave a Comment Previous post: How to Make Your Business Blog Be All It Can Be Next post: The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Get Engineers Can Sell white paper now.
  • FATHOM  |  TUESDAY, JANUARY 7, 2014
    [Generation] How To Use Increasing Digital Marketing Budgets
    No small wonder because as social marketing and advertising matures, so will the opportunities for clever marketers to generate leads in B2B and B2C categories (including, for example, through sharing existing presentations via premium SlideShare accounts ). B2B companies that blog generate 67% more leads than those that don’t (WebDAM).
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Generation] 10 Pinterest Infographics: Visual Explanations for a Visual Social Network
    As of Q1 of 2012, Pinterest had generated 11.7 million unique visitors. And here at HubSpot, our main website receives 1,000+ monthly visits through referral traffic from Pinterest -- and all we do is pin some content ! But in order to reap business benefits from Pinterest, a solid understanding of how the social network works is important.
  • 3D2B  |  MONDAY, APRIL 14, 2014
    [Generation] Quick Tips to Make Sure the Best B2B Leads Don’t Get Lost in the Marketing/Sales Void
    'To make sure you don’t lose your best B2B lead generation efforts when you hand them over to sales, you need to start by clearly defining what a good lead is. Marketing, on the other hand, focuses on generating leads and think their job is done once they’ve entered the lead into the company’s customer relationship management (CRM) system.
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 5, 2013
    [Generation] Why Marketers Shouldn't Act Like the Federal Government
    And let''s say that after about 2 weeks you realize that your PPC campaigns were not generating very much traffic and not very many phone calls. For example, if your call tracking data is telling you that a specific PPC campaign is only generating a few phone calls, start testing various things to improve. Marketers shouldn''t do that.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Generation] 17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice
    For instance, you can share company photos, favorite infographics, user generated pins, and even lead-generation content. Read our how-to guide for generating leads with Pinterest. Instead, get your email lists organically -- they’ll take a leeeetle bit longer to generate, but your list will be much more engaged.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Generation] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    When managed properly, more efficient leads are generated, and campaign ROI increases. Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. When we manage our clients pay-per-click campaigns, Automated Rules are always implemented within those campaigns.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Generation] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    When managed properly, more efficient leads are generated, and campaign ROI increases. Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. When we manage our clients pay-per-click campaigns, Automated Rules are always implemented within those campaigns.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Generation] 20 Stats Every Global Social Media Marketer Should Know
    Strategy 4: Offer online promotions and encourage user-generated content. 20) Chinese users are 3 times more likely than Americans to make a purchasing decision based on user-generated content on social networks, such as blog posts or comments. "Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. at 47.7%.
  • CHRIS KOCH  |  TUESDAY, AUGUST 23, 2011
    [Generation] 3 factors in winning the social media horse race
    Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme. So much so that it takes a PhD.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 8, 2009
    [Generation] Falling in love with Skynet
    Over several generations, the lush palm forests on the island began disappearing as the tribes rapidly used this extremely limited resource for temples and construction of the massive stone faces. Within a few generations, every single stick of wood on the island had been consumed.  Could this phenomenon happen again? Lobster anyone?
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Generation] How an A/B Test of Landing Page Form Copy Improved Lead Quality
    At HubSpot, we''ve had a long lead generation form on our website for a while, but it wasn''t quite getting us the best results we needed to effciently rotate the right leads to Sales. 'When most people talk about getting quality lead information from forms, they usually talk about one tactic: changing the length of the form. right?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 21, 2010
    [Generation] How to Use a B2B Blog to Win Customers and Influence Prospects
    Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog. That is a very good way to generate a qualified lead from your blog. B2B blog is the perfect online tool to accomplish that. say you need both. of Tiecas, Inc.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 25, 2014
    [Generation] Send me some more rejection emails, please!
    They are system-generated and do not accept responses. 'Send me more rejection emails please! Every once in a while, I apply for a marketing job, usually a lower level one, and get a note like this (always a form letter.). “ Thanks for applying for marketing manager at ABC Technologies. They make the sender look foolish.
  • HUBSPOT  |  THURSDAY, MAY 27, 2010
    [Generation] 7 Habits of a Highly Effective Landing Page
    Inbound Lead Generation Kit Learn how to generate more inbound leads using SEO, blogging, and social media. Does your online marketing strategy include things like “conversion,” “ROI” and “new customers?” If the answer is yes, then landing pages are something you’ve thought long and hard about. Credibility will be key.
  • 3D2B  |  SUNDAY, JULY 6, 2014
    [Generation] How to Calculate and Maximize B2B Event ROI
    The friend doesn’t tell John how he plans to spend the money, how this Google thing is going to generate a profit or how much money John could potentially make. If it’s early in the game and you don’t know the specifics, you can generate a ballpark estimate. 'The Danger of Data-Deprived Decisions for Event Marketing. Picture this.
  • 3D2B  |  TUESDAY, JUNE 3, 2014
    [Generation] 5 Ways to Grow Your Business with Salesforce.com
    And today, thanks to technology, we have more tools than ever to help us with lead generation, conversion and customer retention. When someone enters their information in a web-form, Salesforce automatically creates a new lead, putting an end to manual data entry errors, as well as time delays in lead generation. Drucker. Track Leads.
  • 3D2B  |  TUESDAY, FEBRUARY 11, 2014
    [Generation] 3 Ways to Use Telemarketing Services to Ramp Up B2B Revenues
    Generate Targeted Leads. Does it drive you crazy when your sales force doesn’t follow up on the leads you took so long to generate? Learn how a world leader in enterprise software used the phone to expand into new market segments and generated 17,000 qualified leads. So where should you be using the phone to increase revenues?
  • MODERN B2B MARKETING  |  TUESDAY, JULY 12, 2011
    [Generation] Grabbing and Owning a Seat at the Revenue Table
    The marketing team generates the leads for the sales department, while also focusing on the more creative stuff, like building brands, awareness, and preference. As CMOs hone in on where and how to focus marketing budgets to generate maximum results, the obvious choices are not always the best. It Takes Speed, Quickness, and Finesse.
  • NUSPARK  |  FRIDAY, JULY 9, 2010
    [Generation] Getting Ready for Marketing Automation
    Is your website working for you as a lead generator? Do you know what current tactics generate the most efficient leads and sales from a cost-per-lead standpoint? I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare. Get everyone on board. Needs analysis. Costs.
  • NUSPARK  |  FRIDAY, JULY 9, 2010
    [Generation] Getting Ready for Marketing Automation
    Is your website working for you as a lead generator? Do you know what current tactics generate the most efficient leads and sales from a cost-per-lead standpoint? I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare. Get everyone on board. Needs analysis. Costs.
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Generation] How to Create a Google+ Business Page in 5 Simple Steps
    Intelligent marketers understand the importance of optimizing their page to make it not only more engaging, but also more valuable and effective for lead generation. Regularly share fresh content, react and respond to your fans, be engaging, and optimize for lead generation. But don't worry -- it's simple! Product or Brand. Other.
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Generation] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    It’s easy to generate tremendous traffic and buzz on Facebook if you’re a major brand advertiser with buckets of money to spend, but what about small businesses with much more limited means? It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Facebook Changes.
  • HUBSPOT  |  FRIDAY, MARCH 9, 2012
    [Generation] Extreme Homepage Makeover: How to Increase Your Conversion Rate 106%
    Quite often, however, unknown issues can contribute to high bounce rates and low conversion rates, and it’s those issues that can cripple your lead generation and sales goals. Include Clear Calls-to-Action for Lead Generation. The homepage of your company’s website is your most valuable online real estate.
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