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  • HUBSPOT  |  SUNDAY, MARCH 9, 2014
    [Generation] Enterprise Website Pitfalls, Branding for Startups & More in HubSpot Content This Week
    Once startups "go live" and start generating revenue, the focus switches to building and optimizing your brand. 'While many small businesses have been excited to convert their marketing strategies to the inbound methodology , larger corporations and enterprises haven''t been as quick to the draw. Reasons Most Enterprise Websites Fall Short.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Generation] 7 Tips to Kick Your Next Marketing Webinar Up a Notch
    Webinars are a great way to establish thought leadership, capture new leads , nurture existing contacts and customers, and generate revenue. Futhermore, by recording your live webinar and offering an archived version, you'll be creating a more long-term lead generation asset that can be accessed long after your live event ends.
  • HUBSPOT  |  THURSDAY, MAY 13, 2010
    [Generation] 3 Ways to Use Google Webmaster Tools to Increase Search Engine Traffic
    xml sitemap generator tool" out there or just ask your webmaster to add one. Want to learn more about your website - Is it set up for success? Is it being crawled by search engines ? Is it site too slow? How can I tell? You should actually register your site with Yahoo Site Explorer and Bing Webmaster Center as well. Photo Credit: Kinologik.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 31, 2010
    [Generation] To succeed in social media, set aside your marketing plan
    large restaurant chain was frustrated that the only thing that generated Facebook traffic was coupons.  Forget your marketing PLAN?  Have I gone MAD?? To succeed, let’s put the long-term plans aside for a moment and consider a new way to think about and organize around the social web called REACTIVE MARKETING.   And why not? Tweet This!
  • B2BBLOGGERS  |  MONDAY, AUGUST 30, 2010
    [Generation] Exclusive Interview Eloqua's Director Of Content @jchernov.
    The challenge, of course, is that this model requires us to generate massive amounts of content. We need this next generation of marketers to know that we “speak their language” too. conversation, the Social Media Playbook was about providing value to our community, and Juan Eloqua is about generating demand. It was Michael.
  • HUBSPOT  |  FRIDAY, DECEMBER 17, 2010
    [Generation] 5 Must-Measure eCommerce Blogging Strategies
    Generate Immediate, Same-Day Sales. Same-day sales are difficult to generate from content-rich (i.e. Generate Long-Term, Lagged Sales. Track sales generated from products or categories promoted in your post and calculate a conversion rate from years of traffic. Grow Blog Subscribers and Reach. Attract Inbound Links.
  • B2B MARKETING TRACTION  |  SUNDAY, JANUARY 10, 2010
    [Generation] Tenacity is Key When Marketing Clean Technologies
    Historically energy innovations take 40 years before they are generate energy. ’s pledge to go coal-free and generate 40% of its energy from renewable sources and 10% from solar by 2020. Tweet. attend programs on technology innovation, marketing and financing for entrepreneurs whenever possible. He talked about the City of L.A.’s
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 17, 2012
    [Generation] Effective Marketing Isn’t Easy — Or Cheap
    You won’t generate leads by letting your site sit neglected month after month year after year. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). What do you think?
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 17, 2012
    [Generation] Effective Marketing Isn’t Easy — Or Cheap
    You won’t generate leads by letting your site sit neglected month after month year after year. Back in June, Danny Sullivan of Search Engine Land, wrote a terrific post (a rant, actually) about how effective link building is hard ( Link Building Means Earning “Hard Links,” Not “Easy Links” ). What do you think?
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 11, 2011
    [Generation] Save the Date – Insider Summit 2012
    If you are a sales or marketing professional responsible for lead generation and revenue, this years Insider Summit is going to leave you with real examples and training on how to do your jobs better. InsideView is putting together our Insider Summit and everyone is invited. Block off these dates and register for the Insider Summit 2012.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JUNE 21, 2010
    [Generation] Top 5 Google Search Tips for B2B Sales Prospecting
    How many Google searches do you perform each day as part of your lead generation and qualification process? And how often do you have to change your search to find what you were really looking for? For those sales people who don’t have access to an enterprise sales intelligence application and rely on free resources [.].
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 7, 2011
    [Generation] Four Things That Cause Marketing & Sales Misalignment and How to Fix Them
    Without this process, sales and marketing fall into a vicious cycle, with sales rejecting marketing-generated leads, and marketing being frustrated with the lack of sales acceptance. We're thrilled to present this guest post by Carlos Hidalgo of The Annuitas Group. But it isn’t. And for many companies, the “alignment gap” seems to be growing.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Generation] Dreamforce ’12: Tap into Marketo’s Social Marketing Experts
    By integrating your email efforts with social sharing, you can learn to generate authentic engagement in new and creative ways. by Jen Howard The countdown continues.  Dreamforce officially kicks off one week from today and like the thousands of B2B marketers planning to attend, I’m getting ready by selecting my favorite sessions to join.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2011
    [Generation] 3 Steps for Marketers to Take Leadership
    This is a guest blog post by Mike Gospe, an author of The Marketing High Ground and a speaker at our Lead Generation Quick-Start Series. ” With this knowledge comes confidence in understanding the target customer and producing impactful lead generation campaigns. Lead Generation Quick-Start Series. Far from it.
  • LEDGER BENNETT  |  SATURDAY, JUNE 22, 2013
    [Generation] Top takeaways from the #B2BSummit
    The event was hosted with four streams:  Inbound Marketing , Content Marketing , Demand Generation and Multi-channel Marketing. In doing so, you will be better placed to move forward with a bigger level of understanding of dynamics around you. “ @SamBentley72 : " #demand generation is not a short term solution, but a long term strategy."
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 17, 2014
    [Generation] Top 3 Tips for Optimizing Social Advertising on Facebook
    However, when done following the above outline techniques along with other best practices for display advertising, Facebook can be a viable medium for brand awareness, lead generation, and more. 'Marketers are spending big on social advertising. According to BIA/Kelsey social media advertising revenue will grow from $2.1B in 2010 to $8.3B
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 17, 2011
    [Generation] Why Industrial Companies and Manufacturers Struggle with Content Marketing
    Over the years, they’ve relied heavily on their personal contacts, business networks, sales reps and traditional outbound marketing to generate new leads and sales. Many industrial companies and manufacturers struggle with content marketing. Usually the problem stems from three possible scenarios that I’ve come across.
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 4, 2014
    [Generation] Hooking Online Shoppers and Reeling Them In
    As the number of Facebook users following retail brands continues to grow, the Facebook platform itself has continued to evolve to make monitoring and measuring lead generation easier for brands. That’s a lot of customers exiting the sales cycle unconverted! Let’s start at the top: 1. Enabling the Talk. Building a Social Brand.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Generation] Personal Learning for Learning Professionals - Using Web 2.0 Tools to Make Reading & Research More Effective
    Im currently doing my masters thesis at the University of Twente in the Netherlands on the learning of the net generation and its implacations for the field of HRD. eLearning Technology. Tony Karrers eLearning Blog on eLearning Trends. eLearning 2.0. Learning Management Systems - LMS. Web 2.0. Enterprise 2.0. Personal Learning. Using Web 2.0
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2012
    [Generation] How the Third Wave of Media Is Transforming Marketing Content
    Start executing on these four action items today to not only survive, but also succeed in the next generation of media. Do blog posts that you spend more time polishing and improving generate more traffic and leads than other posts? As a society, how we watch, read, and consume information is fundamentally changing. What's that?"
  • LOOPFUSE  |  THURSDAY, JULY 29, 2010
    [Generation] Who is following your digital footprints?
    But consider for a moment all of the information that has been generated about you and with whom that information may be shared. Applying analytical processes to all of the historical data for an individual allows us to generate a profile of the driver. Who is following your digital footprints? For pragmatists, this decision is easy.
  • DIGITAL VOICES  |  WEDNESDAY, JULY 13, 2011
    [Generation] Marketing Metrics: The key to marketing ROI
    In the B2B world however, a lead generated and/or sale closed rarely derive from a single point of marketing contact. As every marketer knows, we exist in a point in time where paradigm-shifting innovations require us to constantly evaluate our programs and the value they deliver. Don’t believe this? and the specific source of your interest.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, NOVEMBER 11, 2011
    [Generation] How to Be the Sally Field of B2B Email
    Your job is to generate demand, not decorating ideas. If you’ve been sitting smugly by while I berate your analogue brethren about their crappy printed direct pieces , time to wipe that smirk off. The sad truth is, most B2B email marketing is pretty lousy too.  So let’s agree to take a pledge. Yes, you. ” Ok.
  • VIEWPOINT  |  FRIDAY, SEPTEMBER 23, 2011
    [Generation] The Power of the Human Voice in Lead Qualification & Lead Nurturing
    PointClear’s success doing lead generation, lead qualification and lead nurturing for our clients is grounded in proactively reaching out and connecting with prospects via a one-on-one telephone conversation. These include custom content, nurturing emails, landing pages, SEO, webinars and podcasts. Personal connection. Understanding.
  • INSIGHTIQ BLOG  |  WEDNESDAY, MAY 23, 2012
    [Generation] More than TV: Reflections from NCTA - Part 1
    The exponentially growing appetite for social media applications is evidence that this form of connectivity will continue to grow in importance—particularly among younger generations. Social media applications will play a key role in building the next generation of loyal content users," said Adriana Waterston of Horowitz.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 29, 2012
    [Generation] 4 Common Mistakes Companies Make When Mixing Social and Marketing
    If you don’t have a blog, you should consider one ; companies that have a blog generate significantly more leads that those that do not. Are you making mistakes with your social marketing? Mixing Social & Marketing: Why highlight mistakes? Potentially all stakeholders now have easy access to platforms that can amplify their voices.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JANUARY 6, 2014
    [Generation] BrightInfo: Content Recommendations Made Simple
    Rather, in an ideal world, BrightInfo’s technology would be used within the CDP to generate recommendation that the CDP itself feeds to all applications. 'I spent much of last year writing about Customer Data Platform systems and have reviews on tap for a half dozen more. What those businesses do care about are easy deployment and low cost.
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Generation] 25 Sure-fire Ways to Grow Your Email List
    When asked, 77% of email marketers ranked this as their most pervasive tactic to generate list growth ( source ). LinkedIn: In 2012, a HubSpot study found that LinkedIn was 277% more effective than Twitter and Facebook for lead generation. There has never been a better time to update and reinvigorate your email strategy.
  • EB2BLEADS  |  MONDAY, MAY 2, 2011
    [Generation] Outsourced B2B Marketing Or In House Teams – Which Should You Choose ?
    Additional resources or skills will be essential and they include; High level strategists in marketing and lead generation, that understands the process and components required to build an effective lead generation and nurturing system. Article Provided By: eB2BLeads - B2B Online Marketing & Lead Generation. Low Salary.
  • EB2BLEADS  |  TUESDAY, MAY 3, 2011
    [Generation] Should You Use An In-house Or Outsourced B2B Marketing Team
    Additional resources or skills will be essential and they include; High level strategists in marketing and lead generation , that understands the process and components required to build an effective lead generation and nurturing system. B2B Marketing specialist in online Lead Generation and Lead Nurturing Low Salary. Sub Total.
  • HUBSPOT  |  THURSDAY, AUGUST 26, 2010
    [Generation] The March Of Twitter: Analysis of How And Where Twitter Spread
    HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. This is a guest post by Pete Warden , the founder of OpenHeatMap , a free and easy way to turn your spreadsheet into a map. How did Twitter get those vital initial users?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 18, 2012
    [Generation] The God Complex and the Importance of Trial and Error
    And after 45 generations, you have this incredible nozzle. by Jason Miller I recently watched an incredibly inspiring Ted Talk by Tim Harford. Harford is an economics writer who studies complex systems and finds a surprising link among the most successful ones; they are built through trial and error. How do you do it? Then the spray dries.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2011
    [Generation] 4 Marketing Lessons From Steve Jobs [Marketing Update]
    Hire people who are passionate about what your business has to offer, and it will inspire an awesome inbound marketing strategy that features amazing content that generates results. In case you somehow hadn't heard, Steve Jobs, an amazing marketer, presenter, and product designer, resigned as CEO of Apple earlier this week. Quote #4: Passion.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, OCTOBER 14, 2011
    [Generation] Why Sales And Marketing Integration Can Accelerate The Growth Of Your Business
    Advertising And Marketing Is Selling In Words And Selling Is Advertising And Marketing Marketing and advertising has only one purpose and that is to generate leads or make sales, and what generates leads and sales ? Marketing and sales have been separated for far too long. It’s the selling of ideas and concepts.
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 23, 2010
    [Generation] Top 10 Posts on Social Media B2B in 2010
    Ways B2B Companies Should Be Using Facebook For Lead Generation. Steps to Building A B2B Social Media Lead Generation Pipeline. 2010 has been a great year for SocialMediaB2B.com and we wanted to thank everyone for their support of this site by tweeting, re-tweeting, commenting and linking to their favorite posts. Published April 2010.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 22, 2010
    [Generation] Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric
    Also, much has been written over the past 2-3 years about the importance of buyer personas, but these articles, books, and blog posts have stressed them as profiles or lead-generation tools as opposed to a best practice that informs on business, sales, and marketing strategies that help best identify and reach buyers. to 2.0. " A.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 20, 2012
    [Generation] Vorsight: If You Can’t Beat ‘Em, Train ‘Em
    Plus, since it’s all sharable, it generates referrals.  68% of the VP level appointments generated by our outsourced appointment setting team (400/month) come via conversations on the phone. The sales trainers at Vorsight know that great customer service starts with the very first customer interaction. All told, we got 1 meeting.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2011
    [Generation] How to Measure the Success of Your eCommerce Website
    The concepts behind measuring the success of an eCommerce website don't stray too far from those necessary to measure a website focused on lead generation. But what tools should you be using? And how can you make sure you're measuring the correct things? Here are 3 steps to make sure you are successfully measuring your eCommerce progress.
  • INBLURBS  |  MONDAY, JANUARY 9, 2012
    [Generation] inBlurbs Blog is nominated as one of the 20 finalists
    In our blog we write about Inbound Internet Marketing – SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. socialmediaexaminer.com has picked under over 570 nominations 20 Social Media Blogs for the Final Winner Selection. One of those blogs is inBlurbs blog. Many thanks to all of our supporters.
  • ENGAGE  |  FRIDAY, SEPTEMBER 9, 2011
    [Generation] Just Another SEO Manifesto
    Employ the best editorial minds (and standards) to generate truly powerful content. I f I had only one thing to say about search engine optimization, it’d be this: don’t chase the search engines, instead chase what the search engines are chasing. Search engines are in the business of getting people what they want.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 18, 2013
    [Generation] 13 Reasons to Attend Insider Summit 2013 #IS13
    Koka Sexton , Founder of Social Selling University, and top SSU contributors and social selling experts will present tips and tricks on how social media can increase volume of lead generation, decrease marketing costs, accelerate sales cycles, and help account managers win renewal business. Mark your calendar for May 21-22, 2013.
  • HUBSPOT  |  FRIDAY, FEBRUARY 4, 2011
    [Generation] 30 Most Influential Venture Capitalists on Twitter [VC Remix]
    Need to know how to incorporate personas, build a team for growth, and utilize different demand generation techniques? Recently, Mark Fidelman wrote a great blog post on the Top 30 Most Respected Venture Capitalists. He used sentiment analysis, reviews from entrepreneurs, and a number of surveys to come up with his rankings.
  • BIZNOLOGY  |  MONDAY, MAY 27, 2013
    [Generation] 5 Ways to Get the Most From Google+ Communities
    The network is even moving towards automatically generating hashtags for posts, based on the content of the link or event attached. 'Photo credit: Wikipedia. But this post is about using Google+ communities, which are fast becoming the a hotter version of Facebook groups. image credit: global web index. Share Posts from Your Profile.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 16, 2013
    [Generation] 5 Tips For Better Sales Role Plays
    m all for generating a set of talking points and working off of them, but when they’re just starting, a script can be very beneficial for a new rep. Sales Prospecting Perspectives is pleased to bring you a guest post from Christopher R. Snell Jr., Inside Sales Manager at Care.com. The bane of a new sales rep’s existence: the sales role play.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 28, 2012
    [Generation] 3 Skills That Transcend Sales Titles
    They know how to manipulate search engines, LinkedIn, and other contact generating solutions to find a number of people to investigate. Sales Prospecting Perspectives is pleased to bring you a guest post written by Chris Snell , Inside Sales Manager for SMB at Care.com. Prospecting. Prospecting is what fills your pipeline for the future.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 17, 2012
    [Generation] Marketing Is The New Sales
    could not agree more, my own Marketing department excluded of course: “Aligning with the C-Suite agenda: In a 2011 study by the Fournaise Marketing Group , 73% of CEOs said that their marketing organization fails to demonstrate how their strategies and campaigns generate more customer demand, more sales, more prospects, or more conversions.
  • FUNNEL FOCUS  |  THURSDAY, APRIL 14, 2011
    [Generation] Interview: Mike Damphousse Answers 5 Questions on Integrating Human Touch Points into Lead Nurturing
    Mike is the consummate sales and marketing executive, leading both the growth of Green Leads and the techniques and practices behind Green Leads' demand generation success. In the Lead Nurturing Cookbook , we offer a recipe for managing and qualifying inbound leads using your marketing automation platform. It creates clean data. It
  • THE TOP LINE  |  MONDAY, NOVEMBER 8, 2010
    [Generation] Value proposition example for a professional service provider
    Unlike [companies that make cold calls for you or develop lead generation campaigns], we use [our Revenue Accelerator Methodology] to[ help you get the right message to the right person at the right time about the right solution--and motivate them to act] as is evident from our [our clients' testimonials].  The value proposition formula.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 14, 2013
    [Generation] Which Customer Emotions Drive Business Results?
    As Colin notes in this LinkedIn post, “ How Emotions Generate $$$ ”: …Many organizations talk about their desire to have ‘loyal’ Customers, as they know this is the most cost-effective way to make more money. 'We like to think that we make decisions – and that our customers make decisions – for pragmatic reasons.
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 22, 2009
    [Generation] Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
    It’s… Read more… Doug Kessler | March 28th, 2008 | no comments Why ‘Web-to-Lead’ Forms Suck for B2B Lead Generation I just returned from a great week away in the Inner Hebrides - the small cluster of islands to the west of Glasgow. few people were so incensed they contacted me to say I was talking nonsense.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 29, 2013
    [Generation] Accelerate Demand using Rich Media
    Display ads have traditionally under-performed other channels for generating top of funnel demand. 90+%  of your B2B marketer colleagues will tell you they are yet to generate leads from social media pages. What if you could generate leads directly off your Company’s Facebook page? Email response rates continue to drop today.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Generation] Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs
    And finally, the ability to “observe and digest” the world happenings combined with the above skills will create new generations of leanrers that will be able to cope with the monumental changes taking place. Friday. June 27, 2008. Sign up. Views. Blogs. FOR JOB SEEKERS. POST A JOB. FOR EMPLOYERS. About us. Audioconferences.
  • HUBSPOT  |  WEDNESDAY, JUNE 30, 2010
    [Generation] Yelp Announces New Mobile Activity Tracking for Small Businesses
    Pretty interesting, considering these stats were generated just from Yelp's iPhone app, and Yelp also has applications for 4 other smart phones. How many people generated directions to the business from their Yelp app. On-Demand Webinar: How to Use SEO & Social Search for Lead Generation. So what are you waiting for?
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 10, 2012
    [Generation] 10 Takeaways From BlueGlassX: The Internet Marketing Experience Part 1
    You can’t just create a piece of content and expect it to generate leads on it’s own, you have to create processes around how you are marketing your content to your audience. by Dayna Rothman Last week I attended the BlueGlassX conference in Tampa, FL. 1) It’s not just content, it is content marketing. 3) Create Do-Know-Go content.
  • HUBSPOT  |  MONDAY, JUNE 28, 2010
    [Generation] Why eBooks Are Better Than Whitepapers
    HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. eBooks and whitepapers are two formats for sharing longer written documents on the web. eBooks tend to be shorter and more interactive than whitepapers.
  • HUBSPOT  |  TUESDAY, JUNE 4, 2013
    [Generation] In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor
    Of course, if you can generate a great brand AND a ton of links, you are going to be sitting pretty. 'Penguin 2.0 happened. Perhaps you’ve heard about it? Yeah, figured. First, let me say that so much of this analysis on linking is thoughtful, instructive, and honest ; in other words, it’s worth your time. Why is that? Post-Penguin 2.0,
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, JULY 20, 2010
    [Generation] How to Use Facebook for B2B
    In addition to helping select and implement the right marketing automation software, Mac and his Acquire B2B colleagues (of which I am one) can help you design and implement your B2B lead generation and lead nurturing campaigns as well as to improve your results and ROI. July, 2010. Published by Dianna Huff. Volume 10, Number 7. Welcome!
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 10, 2010
    [Generation] Optimizing Your WordPress Business Blog
    Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 However, none of that can happen until you drive lots of interested traffic to your business blog. Please leave your comments below.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 28, 2012
    [Generation] How To Define Influence In Social Media
    Resonance : The impact of the message generated through social media. How does one define influence In Social Media? From Machiavelli to Robert Cialdini, the notion of influence has continued to fascinate the general public and professionals alike. From Manipulation to Influence. Who is influencing who in social media? What do you think?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 10, 2012
    [Generation] Lead Nurturing 101: Keep in Touch with Your Leads Without Spamming Them
    If you have a strong online presence, you’ll generate a large volume of unfiltered leads, and nurture tracks can filter those leads and move them through the sales funnel. An effective lead nurturing program will move cold or poorly-rated leads through your funnel. Build loyalty. Provide timely content. Be action-oriented.
  • BLOG MY CALLS  |  FRIDAY, APRIL 12, 2013
    [Generation] Mobile Marketing Question: Are Click-to-Call Ads Effective?
    3) A study by LogMyCalls shows that leads generated from inbound phone calls are 12 to 15 times more likely to convert then leads from web-based forms. So the more phone calls you can generate through mobile marketing, the more business your company will win. 4) Google generated $2.6 Mobile search is more popular than ever.
  • REPUTATION TO REVENUE  |  WEDNESDAY, NOVEMBER 18, 2009
    [Generation] Reengineering the white paper, part 1
    They're unoriginal, boring, and overly promotional, which pretty much rules out having the intended impact of generating interest and leads. Several months ago, I began talking with colleagues Bob Buday and Tim Parker about "reengineering the white paper." they are developed and marketed the right way. Photo by kevindooley.  .
  • SAZBEAN  |  MONDAY, NOVEMBER 18, 2013
    [Generation] Now What Do I Do?: 5 Tips for After Kickstarter Project Funding
    'You’ve developed a product idea, used a creative funding platform to generate money and your project is fully funded. Now what do you do? Since you thought getting the financial support for your new product or idea would be the hard part, your plans for after the money rolls in may not be fully in place. The post Now What Do I Do?:
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 2, 2009
    [Generation] 25 Must-Read B2B Marketing Blog Posts
    Getting the Best From On-Site Search on Your Website - B2B marketers understand the importance of lead generation , and a user-friendly, intuitive website is one significant part of that. Instead of scouring the web in search of the latest insight on B2B marketing tactics and trends, consult our list of 25 must-read B2B marketing posts.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Generation] Does Google Think Your Website Is Spam?
    And while it sounds enticing to be on page one of the search results and generate a lot of traffic, you need to ask yourself: At what cost? Are you still generating leads? I think we can all agree: Spam sucks! That’s web spam. Okay, okay -- I exaggerate. Not every awful website is web spam. Not cool. 1) They Rarely Use Social.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 5, 2010
    [Generation] Holy Cow! That Is A Lot Of Time Spent Online Using Social Media
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! Disclosure: I am a former employee of the Nielsen Company). Bigger than Lindsay Lohan.
  • HUBSPOT  |  MONDAY, DECEMBER 30, 2013
    [Generation] Why the Digital CMO Is Already Obsolete
    The thing about implementing tactics like these is that they usually generate minimal returns. 'It’s an understatement to call a CMO’s role exciting. We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 23, 2011
    [Generation] 8 Technologies Marketers Should be Thankful For
    As new technologies and communication channels keep popping up email has still proven to be one of the most effective ways to generate leads and engage prospects throughout the funnel. by Andrew Moravick | Tweet this Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. Web and Mobile Apps.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 16, 2011
    [Generation] 9 Experts Answer “What Makes an Online Video Worth Sharing?”
    For instance, I shared this Lady Gaga spoof on behalf of a client on Facebook because I knew it engage the community and generate traffic. by Jesse Noyes | Tweet this In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Read and just click to share your favorites. Whimsy.” A trusted network.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 8, 2009
    [Generation] Falling in love with Skynet
    Over several generations, the lush palm forests on the island began disappearing as the tribes rapidly used this extremely limited resource for temples and construction of the massive stone faces. Within a few generations, every single stick of wood on the island had been consumed.  Could this phenomenon happen again? Lobster anyone?
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Generation] 11 Apps Every Marketer Should Download
    So how do you make sure you don't forget your next lead generation idea ? Apps are everywhere these days, and not just on your iPhone. Apps are all over Android, mobile devices, desktops. even in your marketing software ! That's right -- now there are apps out there that make a marketer's life easier, and even make them better at their jobs.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 20, 2014
    [Generation] Six Stellar Twitter Tools and Reviews
    Ann Smarty (again) reviews a handful of “great apps that will let you get the proper stats to start engaging your followers in a real and dynamic way,” such as Birdsong (“Do a quick analytics search of any social media profile and find out exactly what conversations your brand is generating”).
  • INBOUND SALES NETWORK  |  FRIDAY, FEBRUARY 22, 2013
    [Generation] Business to Business Sales Is Not What It Used to Be!
    Want to learn more about how to build a lead generation engine thatunderstands how the mondern business buyer buys? The Executives' Guide to Building a Lead Generation Engine. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measureable ROI. The Bottom Line.
  • LOOPFUSE  |  MONDAY, AUGUST 19, 2013
    [Generation] Five keys to successful marketing automation content
    You can try Nearstream for social lead generation  here. 'This is a guest post by Brian Hansford who is an account director with Heinz Marketing. He maps the stages of a successful marketing automation initiative and this is the 4th installment of a four part series:  Part 1 details building a successful process.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Generation] 10 Phenomenal Blogs in Totally Boring Industries
    Blogging can be used to suit a variety of business needs -- it can generate leads, nurture leads into customers, or even help keep your existing customers happy. 'Warning: The following blogs are gonna be boring. But, there''s no denying that these blogs absolutely rock. So prepare yourself to be blown away. And who knows? 1) Intercom.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2011
    [Generation] Why Location-Based Marketing Matters More Than Ever
    My co-author Mike Schneider , and I look at it as something where you’re using someone’s location or proximity to a business, or a museum, or whatever it is to help build loyalty, create word of mouth marketing , generate referrals, etc., What function does it serve for B2B marketing ? Click here to view the embedded video.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 30, 2013
    [Generation] How Manufacturers Can Use Social Media to Outsmart Their Competition
    They didn’t want to be totally dependent on the dealer to make their case and they couldn’t afford to advertise in every end-user book that hit the pick up truck, landscapers and snow plow contractors, so they decided to use social media to generate interest in their products.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 30, 2012
    [Generation] Manufacturers – Do you Have These Five Essential Website Elements?
    An industry that once relied purely on traditional marketing to generate sales leads is now moving online. By balancing a website with the right content and CTAs, manufacturers can generate more leads online. Derek has been a guest blogger before and it’s always good to get someone else’s insights. Enjoy.
  • VIEWPOINT  |  TUESDAY, MAY 15, 2012
    [Generation] How many inquires does it take to make quota?
    It’s a simple formula that jump-starts a discussion with sales management and helps C-Level types understand that this magic of marketing is more science than magic when it comes to lead generation. Formula to Predict Inquiries Needed to Make Quota i. Here is the formula: Formula. Expectations from existing pipeline: $2,500,000.
  • VIEWPOINT  |  THURSDAY, DECEMBER 8, 2011
    [Generation] The R and the I – What’s Engagement Worth?
    Chris is an experienced technology business development & marketing executive, with deep domain expertise in the areas of online and inbound marketing, strategic alliances, demand generation, and corporate development/M&A. Chris originally published this post on November 14, 2011, and it is republished here with his permission.
  • HUBSPOT  |  THURSDAY, APRIL 22, 2010
    [Generation] 8 Enhancements to LinkedIn's Sharing Feature Make Your Content Even Sexier
    Video: How to Use Social Media for Lead Generation Learn how to use social media for lead generation. Download the free video to leverage Twitter, Facebook and other social media sites to generate leads and customers. After all, the more places you share content, the more eyes will see it. Connect with HubSpot
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 8, 2012
    [Generation] One Simple Way to Super-Charge Your Twitter Campaign with WordPress (Plus Other Useful Plugins)
    However, that content still may just need more eyes on it before it starts generating buzz. With all of the buzz around Pinterest , and the near-addict like dependence on Facebook , there is one social network that gets little love from businesses that use WordPress – Twitter.  Disagree? But We Do Promote Our Content On Twitter! Really?
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 27, 2013
    [Generation] Great Story About How Mobile Click-to-Call Works for State Farm
    In order to generate calls to State Farm call centers, Resolution Media began click-to-call campaigns using mobile search networks. The ads resulted in insurances quotes with a 70% lower CPA for State Farm. Further optimization reduced costs even more. They also ensured that their ad copy was mobile friendly and ‘call friendly.’ Analysis.
  • BLOG MY CALLS  |  TUESDAY, MAY 1, 2012
    [Generation] How-To Use Call Tracking for Marketing Automation
    First, you can generate a report of calls that weren’t answered, weren’t treated well, weren’t upsold or weren’t handled effectively by your employees. If you aren’t tracking your calls, you are missing the ability to, not only track lost leads, but to actually re-market to those leads. Source: Mobile Marketer). Source: Mobile Marketer).
  • INBLURBS  |  THURSDAY, NOVEMBER 18, 2010
    [Generation] How to get traffic to your corporate blog
    As search engines also started indexing social media content, you can get good search engine traffic by spreading your search engine traffic is one of the best ways to generate traffic for your blog. How many sales leads does your website generate? Corporate blogs play a crucial role in the success of business online. Use Ping Tools.
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Generation] How to Shorten the B2B Sales Cycle
    A good offer is the fuel that can not only shorten your sales cycle but also turbo charge your entire revenue generating machine. If there is one thing that aggravates the modern B2B company, it is the constantly lengthening sales cycle.  The future of your company (and its stock price) may depend on getting revenue in the door faster.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 10, 2010
    [Generation] Email Sins - Don’t Make Me Block You
    No useful content - Unlike professionally-written lead generation emails, these messages don't contain any useful content. As the hard-working Savvy team builds a bigger audience, we find that we are also attracting more and more unsolicited offers for services ranging from SEO to marketing automation to domain name insurance. For real?
  • 3D2B  |  MONDAY, APRIL 14, 2014
    [Generation] Quick Tips to Make Sure the Best B2B Leads Don’t Get Lost in the Marketing/Sales Void
    'To make sure you don’t lose your best B2B lead generation efforts when you hand them over to sales, you need to start by clearly defining what a good lead is. Marketing, on the other hand, focuses on generating leads and think their job is done once they’ve entered the lead into the company’s customer relationship management (CRM) system.
  • AGILE B2B COPYWRITER  |  FRIDAY, NOVEMBER 12, 2010
    [Generation] K’s Top Five for the Week – November 12
    Lead Generation: Real-time, Data-Driven B2B Marketing and Sales by @dmscott via @marketingsherpa. Tweet It’s been an amazing week of indian summer here. It doesn’t feel at all like November, but that’s all about to change…. While enjoying the amazing warm weather, I’ve read some great case studies this week. Hope you find something you like.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Generation] JISC e-Learning Focus - What is a PLE? The future or just another buzz word?
    After the first round of discussions, Colin Milligan presented our initial concept of a Personal Learning Environment and other similar visions which had been suggested from members of the international eLearning community, before presenting a summary of the PLE Reference Model we have produced and the methodology used to generate it. Search.
  • HUBSPOT  |  FRIDAY, MARCH 11, 2011
    [Generation] Small Companies Level the Playing Field with Social Media and Blogs [New Data]
    Inbound channels like blogging and social media are not only effective for generating leads, they are also more economical and highly useful for businesses with more modest budgets and resources. According to recent research from HubSpot , small and large businesses are spending their marketing dollars in substantially different ways.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 20, 2013
    [Generation] The #1 Best-Kept Secret in SEO
    Keep in mind: some press release topics will generate better results than others. 'Author: Susan Payton Maintaining a high ranking on search engines requires a constant, dedicated effort on your part. For a lot of us, it seems like as soon as you rank on the first page, a competitor is there to bump you down to page 2. Think again.
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 22, 2011
    [Generation] It’s the End of the B2B Inbound Marketing Funnel as We Know It…
    You could be satisfied with focusing on your "ToFu" or "Top of the Funnel," generating as much traffic to your website as possible by creating (everybody sing along with me) tons of remarkable content. After all, the more traffic you pull, the more leads you generate; the more leads you generate, the more customers you convert.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 29, 2011
    [Generation] The Importance Of Leveraging Your Inside Sales Data To Reflect ROI
    soon realized that because the reports I generate hold so much value, they need to be captured for all parties involved in order for everyone to know and understand how we provide value to our clients. The data we generate is the power behind our services. In this instance, I didn’t think much of reporting going into the meeting.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Generation] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    It can meet a host of individual and business objectives such as increasing awareness, enhancing SEO, driving website traffic, dripping on prospects and lead generation. Your value prop separates you from everyone else, so use that to pique your profile visitor’s interest and generate immediate interest in you. asked him what it was.
  • BIZNOLOGY  |  MONDAY, JUNE 24, 2013
    [Generation] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO
    What’s really fascinating here is that Google is choosing which images to display in its Local Carousel almost certainly based on which images generate the most clicks. 'Image via CrunchBase. I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google. Not next year.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 8, 2012
    [Generation] Social Media for B2B Sales – 11 Tips for Building Better Client Relationships!
    Social Media presents us with an outstanding opportunity to … Discover potential new relationships Create rapport Establish relationships Maintain, nurture, and expand those relationships You now have, and quite literally at your fingertips, more arrows in your quiver than any of those B2B salespeople who have gone for generations before you!
  • B2B MARKETING ZONE POSTS  |  TUESDAY, AUGUST 3, 2010
    [Generation] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
    Blog to Generate Leads - Lead Views , July 16, 2010 The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Demand Generation (91). Best of B2B Marketing. Featured Sources. Tweet This!
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 7, 2012
    [Generation] Social Media for B2B Sales – What’s Your Plan?
    In most cases, a few strategic actions and contributions will take much less time, and generate more success, than blasting the web with a shotgun approach. Plan?! We don’t need no stinkin’ planning! Three years ago when I made the decision to jump into the waters of social media, I did just that. jumped in. Bullets hurt. Expand your network.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 13, 2014
    [Generation] How to Use Three Types of Data to Drive B2B Sales
    According to NetProspex, more than 60% of B2B companies rely on “unreliable” data to fuel demand generation. 'Editor''s Note: The following is an excerpt of a chapter from our recently published eBook, The Ultimate Inside Sales Prospecting and Management Success eBook. Lists and data go hand in hand. Triggered Event Data.
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