Page 86 of 157 Previous | Next 
  • MARKETING CRAFTMANSHIP  |  FRIDAY, MARCH 21, 2014
    [Generation] Client Newsletters: Empty Suit of the B2B Marketing Mix
    The sad truth is that your success is more important to your competitors, and to current and prospective employees than it is to clients who generate revenue for the firm. 'Most Client Newsletters Deliver No Tangible Business Value. MYTH #1:        Your Firm Needs a Client Newsletter. Blowing your own horn can also backfire.
  • MARKETING CRAFTMANSHIP  |  SUNDAY, SEPTEMBER 15, 2013
    [Generation] Make Your Corporate Anniversary Worth Celebrating
    Philanthropy – Rather than hosting an expensive celebration or social event, a charitable tactic may generate greater client goodwill and provide opportunities to promote the firm’s anniversary (and underlying values.) Framing the core messages that will be expressed through the program, and. But activity is not the benchmark for success.
  • EMAGAZINE B2B BLOG  |  THURSDAY, AUGUST 8, 2013
    [Generation] Knock out your Competitors By Managing your AdWords Campaigns like a Pro
    You can now focus on pausing keywords and ads that aren’t generating conversions, tightening the net to focus on those ads and keywords that are performing well. 'Once your business has taken the step to invest in an AdWords campaign, it’s important to manage that money wisely. There are several reasons for this. Week One. Budget.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 17, 2012
    [Generation] The Marketer's Ultimate Guide to Using Dynamic, Personalized CTAs
    Smart Content Generator. This criteria is what will trigger your smart content generator to display certain CTAs to different website visitors. Your smart content generator should also allow you to set a "default" CTA. By now, you probably understand the importance of segmentation in marketing. Not at all. The result? Customer.
  • WWW.BRAINSHARK.COM  |  MONDAY, JANUARY 28, 2013
    [Generation] Will Online Video be the Top Marketing Trend in 2013?
    For example: Online video makes it easier to generate more content. Live webinars and in-person conferences provide a great way to generate new leads and build relationships with customers and prospects. Demand Generation. Demand generation. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Tweet. Disqus.
  • HUBSPOT  |  WEDNESDAY, APRIL 24, 2013
    [Generation] 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]
    While 15% of respondents were tying their inbound results directly to revenue or customers/wins generated, a surprising 34% of businesses cannot or do not calculate overall inbound ROI. Today, we’re excited to share the 2013 State of Inbound Marketing Report. Tweet This ). 2) Inbound delivers on ROI promises, providing more and cheaper leads.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 8, 2012
    [Generation] How to Optimize Your Marketing Database Strategy
    The drive behind many demand generation campaigns is to collect valuable data on prospects, stuff like name, email, phone number, company and maybe title. by Anna Glushkovsky | Tweet this The most important question of any marketing database strategy is “What information is out there that I can access?”. But that’s where it stops.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 30, 2009
    [Generation] The Fun Theory: How to Change Behavior
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? You have to fill out forms, get approvals, and meet goals otherwise there’s no pay raise or bonus. Some food for thought.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 15, 2010
    [Generation] The Danger of Email Marketing Benchmarks « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Our open rates average 30%.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JULY 23, 2010
    [Generation] What Trigonometry Has to Do With Marketing?
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing? recent post by Chris Brogan talking about Typing Classes reminded me of my own experience. had classes on those old typewriters and you had to press each key really hard.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MAY 15, 2011
    [Generation] DIGIDAY:TARGET, or, Yogi Berra Meets Data in the Online World.
    Now it might be tempting to claim that our space generates significantly higher volumes of data or more diverse data, but is that really true? I was scheduled to attend the DIGIDAY:TARGET conference on May 4 but wasn't able to be there. Download the conference agenda and presentations.) Pros: • Richer data content from any given data source.
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 27, 2010
    [Generation] 10 Tips for Better Email Design
    Recently, I’ve written about role of email in demand generation , getting people to read your emails , and email personalization. If you’ve worked on all of that, you’re pretty advanced already. But there are still things that could go wrong, such as the actual look of the email once it’s delivered to the inbox.
  • MARKETING EDGE  |  SATURDAY, FEBRUARY 28, 2009
    [Generation] Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You
    Put the dots together and you’ve got your self a fully functional, multimedia newsroom, ready to capitalize on issues in your universe, whether they are generated internally or externally, framed in a style that is more valuable to your audience and distributed in a channel that is likely to share your story with others.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 6, 2013
    [Generation] How to Get Your Prospect to STOP, LOOK and LISTEN to You (with content marketing)
    We added a link for the great white paper on B2B demand generation, How to Find New Customers, right here at top right. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. Get a great deal on WPEngine for your blog here. Choose your target.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 19, 2010
    [Generation] Are You Going Too Far in Your Sales Calls?
    Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ”. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. Special guest article by Jill Konrath of Selling to Big Companies. The Fantasy. The Reality.
  • BIZNOLOGY  |  MONDAY, MAY 27, 2013
    [Generation] 5 Ways to Get the Most From Google+ Communities
    The network is even moving towards automatically generating hashtags for posts, based on the content of the link or event attached. 'Photo credit: Wikipedia. But this post is about using Google+ communities, which are fast becoming the a hotter version of Facebook groups. image credit: global web index. Share Posts from Your Profile.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 5, 2013
    [Generation] Spending more time on SEO than adding value to Google?
    'I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia , Silver Diner. This is something we do seasonally. Hummingbird’s Secret. ” Give Value to Google. Google Needs Copy and Content More than Inbound Links. Google Still Believes that Books Make the Library. the perfect template (Responsive, HTML5, swipeable?),
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 20, 2010
    [Generation] B-to-B Marketers: Put The “Why” Before The “How” In Social Media
    They should really first consider the “who&# are we trying to connect with and “What&#  do we bring to the party. Marketing can’t create a spin campaign and push it out to customers. Social isn’t about you, it’s about the customer and what they want and need. It’s a good read. take my survey [link].
  • HUBSPOT  |  MONDAY, AUGUST 30, 2010
    [Generation] Top 5 Inbound Marketing Articles to Start the Week: Rockin Reviews
    In this week's top inbound marketing article, John Jantsch discusses his best tips for generating positive and genuine online reviews and testimonials on a routine basis. Instead, embrace them as a way to generate positive testimonials for your company. Ways to Get Rockin Reviews. Author: John Jantsch of Duct Tape Marketing Blog.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Generation] YouTube - Informal Learning in 10 minutes
    Ive been following your work for a year, and this summary of your theses generated numerous quotables. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. Share. Favorite. Playlists.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 13, 2013
    [Generation] Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom
    At Marketo, we’ve found that social marketing is a powerful lead generation tool. 'Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. In June, Nordstrom announced that they’ll be arranging their displays based on Pinterest activity on their products.
  • ENGAGE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Generation] 5 Future-proof Ideas For Your Website
    For instance, during the Clinton Bush Haiti Fund donation drive,  an A/B split test was conducted  to see which donation form was more effective and generating donations. The  future of the web is storytelling , so start generating content that captivates your audience because it’s useful or interesting (or both!) By 2015, 48% of U.S.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 21, 2011
    [Generation] Improving Sales Efficiency and Productivity Crucial to Driving Revenue Growth
    But, just as important, in my view, is improving the corporation’s sales efficiency and productivity – in fact, strengthening the entire revenue generating process on an enterprise-wide basis. Generating outsized revenue growth in 2011 and beyond is not just a dream of CEOs and their C-suite colleagues.
  • WEBBIQUITY  |  MONDAY, APRIL 12, 2010
    [Generation] How to Find Killer Topics for Blog Posts
    Anticipating and answering common but challenging reader questions can help generate fresh topic ideas, draw more traffic to your blog, and provide your readers with valuable content they will appreciate and be likely to pass along. But the most powerful blog posts are those that answer questions your readers have. What kind of question?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 2, 2013
    [Generation] The Psychology of Selfies
    Do they enjoy demeaning a generation as narcissists? 'Celebrities like Rihanna, Miley Cyrus, Lady Gaga and Justin Bieber lead the selfie trend. am a social media outlier. have never posted a “selfie.” ” In fact, I didn’t get it. The third- most used hashtag on Instagram  is #me. That’s a good thing. Especially females.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 6, 2012
    [Generation] Mobile Marketing: Do Marketers And Kids Want The Same Thing For Christmas?
    We need to deliver “responsive” websites, visual content, apps and even games for a mobile-first generation of consumers and buyers. Source: Business Insider. m a sucker for a great Mary Meeker presentation. Recently, Mary updated her famous slide deck on Internet trends and the state of Digital Media with some new information. Mobile
  • CONVERSIONATION  |  TUESDAY, MAY 24, 2011
    [Generation] B2B Blogging Trends 2011: Towards an Integrated Approach
    Don’t forget feedback and user-generated content. In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. included). Should a company blog? Should employees blog? There are no “musts” in business. However, when not blogging you are missing out on important opportunities.
  • THE ROI GUY  |  SUNDAY, MARCH 24, 2013
    [Generation] Are White Papers Dead?
    For traditional white paper campaigns, it now takes significantly more reach to generate the same amount of lead responses. As a result, IDC reports that Interactive White Papers generate 3x more leads than traditional white paper fueled campaigns, and result in 150% more qualified leads per campaign.
  • EB2BLEADS  |  SATURDAY, MAY 7, 2011
    [Generation] 3 Critical Components Of An Integrated Marketing Automation System
    B2B Marketing specialist in online Lead Generation and Lead Nurturing Modern B2B Marketing , coined Inbound Marketing , is just like good sales , it’s a system in which an audience interacts with your marketing at different levels of your content, indicating their level of engagement and interest or readiness for a sales engagement.
  • B2BBLOGGERS  |  MONDAY, MAY 24, 2010
    [Generation] Open Leadership A Book Review | B2Bbloggers.com - B2B Social Media.
    Topics include content marketing, B2B social media, demand generation, marketing automation, and more. In Open Leadership How Social Technology Can Transform the Way You Lead, Li goes well beyond the hype of social media and discusses how to transform your organization to lead in the 21 st century. Bottom line Open Leadership is a must read.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 5, 2013
    [Generation] How to Optimize Google AdWords with Offline Conversion Tracking and Marketo
    Now, however, companies can measure and optimize for true qualified lead generation. The primary goal for many marketers is to generate opportunities for sales, but many lead submissions never turn into sales accepted opportunities. Marketo Integration. Why This Matters. Nurture leads before passing them to sales. 
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, MAY 24, 2010
    [Generation] The Brave New World of B2B Marketing - Are You Ready?
    The further you stretch your resources and attention span (and your understanding of your markets), the less impact you will have on any of your target segments and people, reducing your demand generation and conversion rates significantly. Your B2B markets are changing rapidly. B2B buyers are more sophisticated than ever. More on this later.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 29, 2011
    [Generation] The Importance Of Leveraging Your Inside Sales Data To Reflect ROI
    soon realized that because the reports I generate hold so much value, they need to be captured for all parties involved in order for everyone to know and understand how we provide value to our clients. The data we generate is the power behind our services. In this instance, I didn’t think much of reporting going into the meeting.
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Generation] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
    In the columns of data provided, I can see the number of favorites, retweets, and replies generated from each individual tweet, in addition to click data for any links included in my tweets (although, unfortunately, it doesn''t seem to show clicks for hashtags). Ready for it? Get excited. Tweet Performance Analytics! Who Has Access? And then.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, DECEMBER 13, 2011
    [Generation] 10 Sales Trends for 2012
    Our leading hypothesis is that sales channels will take on responsibilities that have traditionally belonged to Marketing, including upstream demand generation, awareness, and early consideration. (the following is a guest post from Nick Toman, head of the Sales Executive Council, our sister program for heads of sales. So what did we miss?
  • HUBSPOT  |  TUESDAY, MARCH 27, 2012
    [Generation] 9 Ways to Increase Visibility for Your Best Blog Content
    This tactic can be used for a quick lead generation offer and to gain more visibility for your best blog posts. The linking opportunities don't end with your lead generation offers; it's crucial to grow your inbound and internal links within blog posts to increase blog post visibility in search engines. What a shame.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 15, 2012
    [Generation] How Inside Sales Reps Can Get IT Security Pros To Share Information
    Below are a couple of strategies that I have found to be helpful in stimulating a business conversation around this sensitive topic and generating the opportunities. But when focused on generating opportunities in the security space you can be very well served by talking across the organization.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 18, 2011
    [Generation] Savvy Week in Review - March 18
    One to file in your "at least I have never done that file" Lead Generation is NOT IT by @ardath421. B2B Social Media Lead Generation Explained by Eric Schwartzman via @briansolis. Ah, springtime is in the air and we're feeling invigorated seeing signs of new life budding all around. Happy spring equinox!
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 26, 2013
    [Generation] 9 Ways To Get More Prospects To Discover Your B2B Blog
    For your blog to be effective, you need to do a few things to make it a lead generation machine. 'Artillery B2B Marketing Blog > The Forward Observer Great blog content alone is not enough to get more readers, links, shares and conversions. These nine tactics will get your blog discovered by more readers. Everything revolves around it.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 7, 2012
    [Generation] Quality Above Quantity: Where’s your client on the spectrum?
    After this level, the lead will generate a significant interest in what you have to offer. It’s easy to tell when your client has crossed that threshold from “interested” to “paying customer”  Consider what you do when buying a new electronic. If not, you should. Why is this helpful?
  • B2B MARKETING ONLINE  |  MONDAY, SEPTEMBER 6, 2010
    [Generation] Facebook, B2B and the Beatles – no really!
    This quote neatly encapsulates a lack the vision and the failure to understand change and consequent new opportunities, the kind of attitude which is typically exhibited by older generations in response to youthful enthusiasm. “Music’s all very well John, but you’ll never make a living out of it.” Why is this happening?
  • B2B MARKETING ONLINE  |  FRIDAY, AUGUST 6, 2010
    [Generation] Why SMEs need their own social space
    Conversely, one-third of companies would be willing to pay for access to a network that supplies business advice and marketing tools such as lead generation assistance. Guest blog by Jeremy Whitaker, CEO, B2Group. of all UK enterprise. So how can this be? Could it be the lack of existing clubs and networks that are the issue?
  • TOMORROW PEOPLE  |  TUESDAY, SEPTEMBER 11, 2012
    [Generation] OMG it’s HubSpot 3!
    Tomorrow People uses HubSpot within all its marketing campaigns for blog and social media traffic analysis, lead generation and management, search engine optimisation and email campaign management. The new version of HubSpot is released in the UK this month; here are the features we’re most looking forward to getting our greasy mitts on.
  • CONVERSIONATION  |  FRIDAY, MAY 20, 2011
    [Generation] Social CRM: Social Media and Communities in Customer Relationship Management and Marketing
    Social media do play a role in lead generation, direct marketing strategies and sales if you work in a customer-centric and thus by definition cross-channel way. Social CRM is a term that is often misused, certainly in a product and solution context. It seems everyone is offering social CRM solutions these days.  An exploration.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 5, 2010
    [Generation] Using Content to Move Prospects Forward in the Sales Cycle
    Leave a Comment Previous post: How to Make Your Business Blog Be All It Can Be Next post: The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Get Engineers Can Sell white paper now.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Generation] 4 Types of Calls-to-Action You Need for Marketing Success
    Collect these insights, and optimize your strategies for maximum lead generation. If you are a company that generates leads, you probably have some differentiation across your marketing offers. This is an excerpt from HubSpot's new ebook An Introduction to Effective Calls-to-Action. Download your free, full copy of the ebook here.
  • BIZNOLOGY  |  MONDAY, JUNE 24, 2013
    [Generation] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO
    What’s really fascinating here is that Google is choosing which images to display in its Local Carousel almost certainly based on which images generate the most clicks. 'Image via CrunchBase. I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google. Not next year.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Generation] 5 Free Tools to Research Demographics for Your Facebook Ads (with Infographic)
    You just have to enter the keywords utilized by your targeted audience and you will be able to get the 10 geographical locations where the keyword generates interest. Currently, Facebook is the fastest growing social networking site in the world with over 800 million users and growing. Search Engines. Quantcast.com. Google Ad Planner.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 27, 2014
    [Generation] 5 easy copywriting rules for your content strategy
    It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. 'Quality content includes many ingredients. Copywriting is, after all, the art of persuasion, and you need to demonstrate this in every content piece you create. Your tone. Tone is the attitude expressed by your writing.
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 5, 2014
    [Generation] Direct Marketing Q&A with Lois Brayfield of J. Schmid
    Some people malign direct mail, but it seems to still generate really good results if it''s done correctly. 'Lois Brayfield is a direct marketing expert who has worked with companies like IKEA, Brookstone, American Express and Sears. She''s one of the most well-known direct marketing experts in the world. And guess what? Is that true?
  • BLOG MY CALLS  |  MONDAY, OCTOBER 21, 2013
    [Generation] 45 Cool Analytics We Can Extract From Phone Calls
    which ads, keywords and campaigns generate calls). 'As you probably know, last week we launched Conversation Analytics. It changes the call tracking landscape in a dramatic way. Traditional call tracking analyzes what happens before the call (i.e. Conversation Analytics tracks what happens ON the call. What I can do is."
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Generation] Beat the Dead Horse or Cold Call
    good salesperson will generate their own pipeline in the absence of it from other sources. Encouraging/training the sales person that a better use of their time would be to do their own demand generation through cold calling or cold connecting in the social world is key, regardless. How does the pipeline feel relative to other months?
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Generation] 15 Stats That Prove You Need Mobile Email Optimization
    Case #3: Mobile Emails Generate Revenue. Whether you''re an ecommerce business directly generating sales from email sends or a B2B company sending a dedicated marketing offer to increase lead flow, mobile-friendly emails can benefit your bottom line. And I''m not the only person who does this. The following 13 stats explain why.
  • BIZNOLOGY  |  MONDAY, AUGUST 11, 2014
    [Generation] Detrimental SEO Myths Still Plaguing Online Businesses
    One way to facilitate this process was to generate and submit an XML sitemap with all your URLs. 'In the realm of SEO it’s especially true that certain older tactics and strategies are no longer effective- and in somecases may get you penalized. That said, there are some myths about SEO worth dispelling.. It builds brand loyalty.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Generation] Why Your Long-Forgotten Boilerplate May Hold the Key to Your Marketing Strategy
    Take a look at the universe of material that your company has generated. Perhaps some of you have participated in scenes like this: your B2B company needs some marketing boilerplate copy—you know, the stuff that appears at the bottom of press releases, in the “About” section of your home page or on some evergreen sales collateral.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 30, 2012
    [Generation] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
    In fact, social media can play a role in multiple facets of marketing strategy , including branding, website traffic building, SEO, lead generation, and much more. Opinions are mixed, but trends to watch for in 2013 include growing smartphone adoption , alignment of mobile business and content strategy, and socially generated content.
  • 3D2B  |  MONDAY, APRIL 14, 2014
    [Generation] Quick Tips to Make Sure the Best B2B Leads Don’t Get Lost in the Marketing/Sales Void
    'To make sure you don’t lose your best B2B lead generation efforts when you hand them over to sales, you need to start by clearly defining what a good lead is. Marketing, on the other hand, focuses on generating leads and think their job is done once they’ve entered the lead into the company’s customer relationship management (CRM) system.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Generation] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    When managed properly, more efficient leads are generated, and campaign ROI increases. Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. When we manage our clients pay-per-click campaigns, Automated Rules are always implemented within those campaigns.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Generation] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    When managed properly, more efficient leads are generated, and campaign ROI increases. Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. When we manage our clients pay-per-click campaigns, Automated Rules are always implemented within those campaigns.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Generation] Brand Storytelling: Why Your Employees Should Tell Your Story
    If you can successfully communicate your company’s story, values, and plan for the future, you will be able to generate the kind of lifelong commitment to your brand that most businesses only dream of. Responsibility for a brand goes beyond the marketing department—it’s everyone’s job. Employees are a channel to your story.
  • CHRIS KOCH  |  TUESDAY, AUGUST 23, 2011
    [Generation] 3 factors in winning the social media horse race
    Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme. So much so that it takes a PhD.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 31, 2013
    [Generation] Create an Unstoppable B2B Sales Machine – Part 2
    Geoffrey Moore, who taught a generation of marketers with his books Crossing the Chasm and Inside the Tornado, now teaches a methodology called Provocation-Based Selling. 'My last blog post covered the first four keys to creating an unstoppable sales machine: 1. Never lose a deal alone. With “Normal” spelled upside down.)
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 26, 2011
    [Generation] Change Is Coming To B2B Marketing. Are You Ready?
    The real question becomes this:  are you going to embrace this change and transform costly, low-yielding marketing programs into finely-tuned lead generation machines? Imagine for a moment that you could identify precisely the effectiveness of your marketing activities. 78% of Internet users conduct online product research. Who are they?
  • HUBSPOT  |  FRIDAY, APRIL 6, 2012
    [Generation] 8 Ways to Boost Ecommerce Shopping Cart Conversions
    In fact, an A/B test from LessEverything showed that simply placing a phone number more prominently on the website generated a 1.8% You can do this by displaying the checkout or add to cart button near large, high-quality images and away from cluttered text like user-generated reviews or comments. billion in annual sales. Yikes.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 21, 2010
    [Generation] How to Use a B2B Blog to Win Customers and Influence Prospects
    Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog. That is a very good way to generate a qualified lead from your blog. B2B blog is the perfect online tool to accomplish that. say you need both. of Tiecas, Inc.
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Generation] Dear U.S. Postal Service: Please Stop Encouraging Direct Mail!
    cents per mail piece sent and generated $153 million in revenue through December 2011. Yesterday, CNNMoney published an article reporting on a new U.S. Postal Service campaign that has made some of us here at HubSpot a little queasy. Calling all inbound marketers: it'll probably make your stomachs turn a bit, too. More direct mail?
  • HUBSPOT  |  THURSDAY, JUNE 21, 2012
    [Generation] 14 Unique Types of Content Every Marketer Should Try
    Funny cartoons that are relatable to people in your industry are sure to garner you more social shares than the average text update -- and they'll stick around on the web longer, likely generating some valuable inbound links and traffic as a result. 14 Types of Content You Should Experiment With. 1) Animated GIFs. 2) Comics/Cartoons.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Generation] The Right Way to Answer a Work Email
    measured leads generated from the landing page social sharing buttons and compared to thank-you pages, these LP buttons generated very, very few leads each month. 'Here is an email exchange that just happened between Joe Chernov , our VP of Content, and me. link] hubspot.com/content-creation- templates ? What a waste of time! Point.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 25, 2014
    [Generation] Send me some more rejection emails, please!
    They are system-generated and do not accept responses. 'Send me more rejection emails please! Every once in a while, I apply for a marketing job, usually a lower level one, and get a note like this (always a form letter.). “ Thanks for applying for marketing manager at ABC Technologies. They make the sender look foolish.
  • 3D2B  |  SUNDAY, JULY 6, 2014
    [Generation] How to Calculate and Maximize B2B Event ROI
    The friend doesn’t tell John how he plans to spend the money, how this Google thing is going to generate a profit or how much money John could potentially make. If it’s early in the game and you don’t know the specifics, you can generate a ballpark estimate. 'The Danger of Data-Deprived Decisions for Event Marketing. Picture this.
  • 3D2B  |  TUESDAY, JUNE 3, 2014
    [Generation] 5 Ways to Grow Your Business with Salesforce.com
    And today, thanks to technology, we have more tools than ever to help us with lead generation, conversion and customer retention. When someone enters their information in a web-form, Salesforce automatically creates a new lead, putting an end to manual data entry errors, as well as time delays in lead generation. Drucker. Track Leads.
  • 3D2B  |  TUESDAY, FEBRUARY 11, 2014
    [Generation] 3 Ways to Use Telemarketing Services to Ramp Up B2B Revenues
    Generate Targeted Leads. Does it drive you crazy when your sales force doesn’t follow up on the leads you took so long to generate? Learn how a world leader in enterprise software used the phone to expand into new market segments and generated 17,000 qualified leads. So where should you be using the phone to increase revenues?
  • BLOG MY CALLS  |  THURSDAY, APRIL 4, 2013
    [Generation] The Zombie Apocalypse of Keyword Call Tracking
    Well, the only reason someone gets session-based keyword call tracking is to determine which organic keywords generate calls. and then dynamically generate a number based upon the unique source. 'Last summer we wrote an article in Search Engine Journal entitled ''Why Did Google Destroy Keyword Call Tracking?'' It is even more true now.
  • NUSPARK  |  FRIDAY, JULY 9, 2010
    [Generation] Getting Ready for Marketing Automation
    Is your website working for you as a lead generator? Do you know what current tactics generate the most efficient leads and sales from a cost-per-lead standpoint? I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare. Get everyone on board. Needs analysis. Costs.
  • NUSPARK  |  FRIDAY, JULY 9, 2010
    [Generation] Getting Ready for Marketing Automation
    Is your website working for you as a lead generator? Do you know what current tactics generate the most efficient leads and sales from a cost-per-lead standpoint? I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare. Get everyone on board. Needs analysis. Costs.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2011
    [Generation] Strategies for B2B Marketing in a Recession, Part 2
    In such companies, Marketing and Sales operate in separate silos; Marketing generates leads and unloads them onto Sales. They’ll grow faster and generate more cash. What new operational efficiencies have you employed to generate revenue, and how have your B2B marketing processes shifted in response to the recession?
  • LOOPFUSE  |  FRIDAY, MARCH 26, 2010
    [Generation] Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie.
    Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie buzz words March 26th, 2010 by Tom Elrod I’ve been asked a lot lately to talk about our solution platform and technology used here at LoopFuse, so figured it would be worth a blog… To start, LoopFuse OneView is an on-demand marketing automation software solution. to be exact).
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 6, 2013
    [Generation] How to Go Out on a Vine for Social Media
    Like Twitter and Facebook, Vine works best for businesses when they generate real engagement, not just impressions or pageviews. Home improvement chain Lowe’s series of home improvement tips generated offline loyalty, the whole point.). This app allows users to create six-second looping videos to share on social media. million.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 24, 2011
    [Generation] How do you make your content go viral — offline?
    Enabled by widespread access to high-speed Internet and free publishing tools like blogging and Facebook, a new generation of influencers has emerged who have created a niche by being able to create compelling content and move it through an engaged network. You’re probably stressed. The information density of our wold is overwhelming.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 25, 2010
    [Generation] 6 Tips to Make Your Blog More Successful in Reaching the.
    know daily where my readers are coming from, what post titles and content generates the most traffic and what search terms they are using. If your blog is broad, you will not generate any significant traffic. blog should be central to your company’s social media strategy for new business. Be consistent. My readers know what to expect.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Generation] Facebook Launches Customized Calls-to-Action for Apps
    Calls-to-action and social media are two crucial components of your inbound lead generation efforts. Including calls-to-action on Facebook is just one more place to feed your lead generation machine outside of your website. But is there another way to do it for the rest of the world? According to Sprout Insights , there will be soon!
  • VIRALLY BLOG  |  MONDAY, NOVEMBER 19, 2012
    [Generation] How Much Should You Be Spending Producing Downloadable Content?
    Boom – lead generation #win. But as soon as possible, get investing into content strategy and more specifically downloadable content strategy, which can be used for lead generation as well as SEO and thought leadership. More than you already are doing. “Budget” means different things for different people. Cashflow.
  • SYNECORE  |  TUESDAY, MARCH 18, 2014
    [Generation] Don’t Share Leads, Share Lead Intelligence
    Through the efforts of the marketing team, leads are generated. 'The exchange of information between an organization’s marketing team and sales team is a crucial piece of the overall puzzle of Smarketing. It’s not difficult to wrap your head around this statement; in fact, you might call it obvious. Marketing to Sales. Lead intelligence?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Generation] The Painful Truth About Outbound Marketing Kittens [Humor]
    We know that outbound is evil and that inbound marketing is the best choice for driving traffic to our websites and generating leads for our businesses. Kittens are so darn cute and fluffy, so it's not hard to understand how they could convince people do stupid things. Outbound marketing is one of them. They're maniacal. They're deceptive.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [Generation] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    Author: Maria Pergolino | Website | Twitter Maria specializes in Inbound Marketing for Marketo ,leading efforts in adoption of social media channels for brandawareness and demand generation. In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. Social media?
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 19, 2010
    [Generation] Content Marketing Basics: A B2B Marketing Cheat Sheet
    Lead Generation – Content is used to drive traffic to your website as well as capture leads through forms. In Marketo’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. In a previous blog post we reviewed the three Rs of content marketing – reorganize, rewrite and retire.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 1, 2011
    [Generation] For Social Media to be Successful, Sales and Marketing Need to Work Together
    Add social as another line item so the salesforce can see what kind of activities social is generating. Sales and marketing  departments usually don’t do a good job communicating with each other, and when you add in a new tool (social media), there is even a bigger disconnect. Ways to engage customers and potentials.It Care to share?
  • B2BBLOGGERS  |  TUESDAY, AUGUST 24, 2010
    [Generation] Exclusive Interview With SAP's Director Of Social Media - Michael.
    With social media some of our content is more “user-generated” and then coordinated by our team. So the answer really comes down to how well we are supporting our corporate strategy through social media vs. measuring the number of leads or amount of sales we generated. Enjoy the read. Michael: Our customers are passionate. Sign up.
  • B2B LEAD BLOG   |  TUESDAY, JULY 5, 2011
    [Generation] Why Smart Marketers Think Like Manufacturers
    Tweet Lead generation has a lot more to do with manufacturing than you might suspect.  The great challenge with B2B lead generation is complexity. Using these five economic principles together can help marketers manufacture efficient B2B dialogue in their lead-generation factory. Unit costs come in lots of familiar flavors.
  • WONDERING OUT LOUD  |  WEDNESDAY, MARCH 31, 2010
    [Generation] This isn’t about social media, it’s just something that strikes me odd
    My 2nd generation Nano is getting a bit long in the tooth and I’ve been thinking about replacing it, but haven’t had the motivation. Target sent me an email with a great headline – they were having “the biggest iPod sale of the season. My So I clicked on the link that took me to the iPod Touch page. KNOCK IT OFF!
  • WEBBIQUITY  |  TUESDAY, AUGUST 13, 2013
    [Generation] SEO Management Tools: Hype vs. Help
    For example they’re more than twice as likely as non-users to measure how specific keywords generate site traffic (80% vs. 35%) or to track the search page rank for specific keywords (84% vs. 33%).” The study thereby provides some helpful benchmarks for evaluating high-level search performance. vs. 2.0%).
  • VOLACCI  |  FRIDAY, NOVEMBER 29, 2013
    [Generation] 8 Habits of Marketing Automation Experts
    Pro Skills that Explode Lead Generation Results marketing automation , automatr 'At Volacci, we work with a lot of Marketing Automation experts. While they may have very little in common from a business perspective - different industries, verticals, customer buying cycles, etc. How many of these do YOU practice? They Know Their Target Market.
  • HUBSPOT  |  TUESDAY, APRIL 17, 2012
    [Generation] When SMS Text Messaging Actually Makes Sense for Marketers
    It also appears that SMS is rarely useful as a means of generating leads , customers, and revenue when it operates in a silo; it is most successful when it's leveraged for its superpower. SMS, or "short messaging service," is an oft-touted component of mobile marketing that, though simple in concept, is difficult to execute correctly.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 26, 2014
    [Generation] Of Roku, Angry Birds, and the Importance of the Cloud
    Generation Z. To me, it is suggestive of the degree to which this youngest generation is growing up with digital. It is often said that the Millennials (those born between 1980 and 2000) are the first generation to be really digitally native. However, this post is not about such heady fare. Simple Plan. Simple, right?
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 8, 2011
    [Generation] Do You Know The Most Important Number In Marketing
    answered a question on how to measure the effectiveness of B2B Demand Generation  using the 4 Vs: Value. We use email, outsourced telemarketers, inside sales reps – all in an attempt to generate leads for sales and revenue for our business. And most senior marketers rely on some common or standard measures of success. Volume.
  • READYPULSE  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Generation] ReadyPulse Launches Pulse Ambassadors
    With Pulse Ambassadors you will be able to generate compelling, authentic, engaging content to be displayed on product pages, in emails, on Facebook tabs, in-store displays, and as rich media ads. 'Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Gather complete social profile information of all ambassadors.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, NOVEMBER 13, 2013
    [Generation] Examples of What NOT to Say When Prospecting
    1-pager] Value Proposition Generator. 'If you’re selling to the corporate market, one of the biggest challenges you encounter is getting face time with decision makers. Corporate buyers, after years of continual down sizings and reorganizations, have way too much work to do and not nearly enough time to do it in. Decisionmaker. They wouldn’t.
  • SALES CHALLENGER  |  MONDAY, MAY 16, 2011
    [Generation] Are Millennials Really That Different?
    The Millennials , the generation of people born between 1980 and 2000, are the newest, youngest employees in sales and service organizations.  This generation only takes yes for an answer”. The members that we spoke to about rep performance wondered what they needed to do to get the best performance out of this new generation
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 22, 2012
    [Generation] Why You Need to Grow Your #OutboundSales Business
    Because they hold lead generation requirements as well as ambiguous brand awareness goals, marketing teams pay a lot of money for leads. Generating More Sales. Outbound prospecting refers to a sales technique representatives use to hunt down prospects, rather than wait for prospects to come to them. Objection Handling. Sales 2.0
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 20, 2012
    [Generation] You Don’t Just Hire a Sales Team: you build it
    Typically, that frustration stems from a culture that blocks sales success via lack of support, poorly designed sales processes and inefficient internal policies that make it difficult to add new clients, generate proposals, process orders or even calculate commissions. You Don’t Just Hire a Sales Team–You Build It. 3f4qb8v9ge.  .
<< 1 2 ... 84 85 86 87 88 ... 156 157 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...