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  • HUBSPOT  |  FRIDAY, FEBRUARY 4, 2011
    [Generation] 30 Most Influential Venture Capitalists on Twitter [VC Remix]
    Need to know how to incorporate personas, build a team for growth, and utilize different demand generation techniques? Recently, Mark Fidelman wrote a great blog post on the Top 30 Most Respected Venture Capitalists. He used sentiment analysis, reviews from entrepreneurs, and a number of surveys to come up with his rankings.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 29, 2013
    [Generation] Accelerate Demand using Rich Media
    Display ads have traditionally under-performed other channels for generating top of funnel demand. 90+%  of your B2B marketer colleagues will tell you they are yet to generate leads from social media pages. What if you could generate leads directly off your Company’s Facebook page? Email response rates continue to drop today.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Generation] Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs
    And finally, the ability to “observe and digest” the world happenings combined with the above skills will create new generations of leanrers that will be able to cope with the monumental changes taking place. Friday. June 27, 2008. Sign up. Views. Blogs. FOR JOB SEEKERS. POST A JOB. FOR EMPLOYERS. About us. Audioconferences.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 10, 2012
    [Generation] 10 Takeaways From BlueGlassX: The Internet Marketing Experience Part 1
    You can’t just create a piece of content and expect it to generate leads on it’s own, you have to create processes around how you are marketing your content to your audience. by Dayna Rothman Last week I attended the BlueGlassX conference in Tampa, FL. 1) It’s not just content, it is content marketing. 3) Create Do-Know-Go content.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, JULY 20, 2010
    [Generation] How to Use Facebook for B2B
    In addition to helping select and implement the right marketing automation software, Mac and his Acquire B2B colleagues (of which I am one) can help you design and implement your B2B lead generation and lead nurturing campaigns as well as to improve your results and ROI. July, 2010. Published by Dianna Huff. Volume 10, Number 7. Welcome!
  • HUBSPOT  |  MONDAY, JUNE 28, 2010
    [Generation] Why eBooks Are Better Than Whitepapers
    HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. eBooks and whitepapers are two formats for sharing longer written documents on the web. eBooks tend to be shorter and more interactive than whitepapers.
  • HUBSPOT  |  TUESDAY, JUNE 4, 2013
    [Generation] In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor
    Of course, if you can generate a great brand AND a ton of links, you are going to be sitting pretty. 'Penguin 2.0 happened. Perhaps you’ve heard about it? Yeah, figured. First, let me say that so much of this analysis on linking is thoughtful, instructive, and honest ; in other words, it’s worth your time. Why is that? Post-Penguin 2.0,
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 10, 2010
    [Generation] Optimizing Your WordPress Business Blog
    Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 However, none of that can happen until you drive lots of interested traffic to your business blog. Please leave your comments below.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 28, 2012
    [Generation] How To Define Influence In Social Media
    Resonance : The impact of the message generated through social media. How does one define influence In Social Media? From Machiavelli to Robert Cialdini, the notion of influence has continued to fascinate the general public and professionals alike. From Manipulation to Influence. Who is influencing who in social media? What do you think?
  • VIDYARD  |  MONDAY, JANUARY 6, 2014
    [Generation] 7 Tips for Creating Better Video Marketing in 2014
    In 2014, find small ways to optimize your content for lead generation and use video as a way to drive subscription to your other content initiatives. If you have some tips to share on production, distribution, lead generation with video – or you’d like to share your own video marketing resolutions – write us a comment below!
  • HUBSPOT  |  WEDNESDAY, JUNE 30, 2010
    [Generation] Yelp Announces New Mobile Activity Tracking for Small Businesses
    Pretty interesting, considering these stats were generated just from Yelp's iPhone app, and Yelp also has applications for 4 other smart phones. How many people generated directions to the business from their Yelp app. On-Demand Webinar: How to Use SEO & Social Search for Lead Generation. So what are you waiting for?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 10, 2012
    [Generation] Lead Nurturing 101: Keep in Touch with Your Leads Without Spamming Them
    If you have a strong online presence, you’ll generate a large volume of unfiltered leads, and nurture tracks can filter those leads and move them through the sales funnel. An effective lead nurturing program will move cold or poorly-rated leads through your funnel. Build loyalty. Provide timely content. Be action-oriented.
  • BLOG MY CALLS  |  FRIDAY, APRIL 12, 2013
    [Generation] Mobile Marketing Question: Are Click-to-Call Ads Effective?
    3) A study by LogMyCalls shows that leads generated from inbound phone calls are 12 to 15 times more likely to convert then leads from web-based forms. So the more phone calls you can generate through mobile marketing, the more business your company will win. 4) Google generated $2.6 Mobile search is more popular than ever.
  • REPUTATION TO REVENUE  |  WEDNESDAY, NOVEMBER 18, 2009
    [Generation] Reengineering the white paper, part 1
    They're unoriginal, boring, and overly promotional, which pretty much rules out having the intended impact of generating interest and leads. Several months ago, I began talking with colleagues Bob Buday and Tim Parker about "reengineering the white paper." they are developed and marketed the right way. Photo by kevindooley.  .
  • SAZBEAN  |  MONDAY, NOVEMBER 18, 2013
    [Generation] Now What Do I Do?: 5 Tips for After Kickstarter Project Funding
    'You’ve developed a product idea, used a creative funding platform to generate money and your project is fully funded. Now what do you do? Since you thought getting the financial support for your new product or idea would be the hard part, your plans for after the money rolls in may not be fully in place. The post Now What Do I Do?:
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 2, 2009
    [Generation] 25 Must-Read B2B Marketing Blog Posts
    Getting the Best From On-Site Search on Your Website - B2B marketers understand the importance of lead generation , and a user-friendly, intuitive website is one significant part of that. Instead of scouring the web in search of the latest insight on B2B marketing tactics and trends, consult our list of 25 must-read B2B marketing posts.
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Generation] Following Trends vs. Trendsetting with Marketing Ad Spend
    It’s foolproof: if you place a unique call tracking number in your TV ad, your newspaper ad, and your digital display ad, you can easily tell from real-time reports which of those ad efforts are actually generating calls. Digital display advertising, however, is nothing to sneeze at: its growth is healthy at 4.1%. Pump the brakes. Now what?”
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Generation] Does Google Think Your Website Is Spam?
    And while it sounds enticing to be on page one of the search results and generate a lot of traffic, you need to ask yourself: At what cost? Are you still generating leads? I think we can all agree: Spam sucks! That’s web spam. Okay, okay -- I exaggerate. Not every awful website is web spam. Not cool. 1) They Rarely Use Social.
  • HUBSPOT  |  MONDAY, DECEMBER 30, 2013
    [Generation] Why the Digital CMO Is Already Obsolete
    The thing about implementing tactics like these is that they usually generate minimal returns. 'It’s an understatement to call a CMO’s role exciting. We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 23, 2011
    [Generation] 8 Technologies Marketers Should be Thankful For
    As new technologies and communication channels keep popping up email has still proven to be one of the most effective ways to generate leads and engage prospects throughout the funnel. by Andrew Moravick | Tweet this Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. Web and Mobile Apps.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 16, 2011
    [Generation] 9 Experts Answer “What Makes an Online Video Worth Sharing?”
    For instance, I shared this Lady Gaga spoof on behalf of a client on Facebook because I knew it engage the community and generate traffic. by Jesse Noyes | Tweet this In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Read and just click to share your favorites. Whimsy.” A trusted network.”
  • DIGITAL VOICES  |  TUESDAY, AUGUST 6, 2013
    [Generation] 5 Lessons to Keep your Global Website from Getting “Lost in Translation”
    'Dealing with a global audience is a fact of life for enterprises doing business online, and the days when you can hope to keep your non-US customers happy by simply listing a phone number for the in-country sales representative have long since passed. If you aren’t, trust me, somebody else will be right there to woo your customers.
  • DIGITAL VOICES  |  MONDAY, JUNE 24, 2013
    [Generation] 3 Tactics to Craft a Buyer Persona That Will Clearly Define Your Market Segment
    This can be followed up with either focus groups or one-on-one interviews, both of which are really simple to execute, to generate more in-depth buyer personas. 'A couple weeks ago I was asked by a friend and colleague if I could give her any advice on developing buyer personas for her company – a really great organic food business.
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Generation] 11 Apps Every Marketer Should Download
    So how do you make sure you don't forget your next lead generation idea ? Apps are everywhere these days, and not just on your iPhone. Apps are all over Android, mobile devices, desktops. even in your marketing software ! That's right -- now there are apps out there that make a marketer's life easier, and even make them better at their jobs.
  • INBOUND SALES NETWORK  |  FRIDAY, FEBRUARY 22, 2013
    [Generation] Business to Business Sales Is Not What It Used to Be!
    Want to learn more about how to build a lead generation engine thatunderstands how the mondern business buyer buys? The Executives' Guide to Building a Lead Generation Engine. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measureable ROI. The Bottom Line.
  • LOOPFUSE  |  MONDAY, AUGUST 19, 2013
    [Generation] Five keys to successful marketing automation content
    You can try Nearstream for social lead generation  here. 'This is a guest post by Brian Hansford who is an account director with Heinz Marketing. He maps the stages of a successful marketing automation initiative and this is the 4th installment of a four part series:  Part 1 details building a successful process.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2011
    [Generation] Why Location-Based Marketing Matters More Than Ever
    My co-author Mike Schneider , and I look at it as something where you’re using someone’s location or proximity to a business, or a museum, or whatever it is to help build loyalty, create word of mouth marketing , generate referrals, etc., What function does it serve for B2B marketing ? Click here to view the embedded video.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 30, 2013
    [Generation] How Manufacturers Can Use Social Media to Outsmart Their Competition
    They didn’t want to be totally dependent on the dealer to make their case and they couldn’t afford to advertise in every end-user book that hit the pick up truck, landscapers and snow plow contractors, so they decided to use social media to generate interest in their products.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 30, 2012
    [Generation] Manufacturers – Do you Have These Five Essential Website Elements?
    An industry that once relied purely on traditional marketing to generate sales leads is now moving online. By balancing a website with the right content and CTAs, manufacturers can generate more leads online. Derek has been a guest blogger before and it’s always good to get someone else’s insights. Enjoy.
  • VIEWPOINT  |  TUESDAY, MAY 15, 2012
    [Generation] How many inquires does it take to make quota?
    It’s a simple formula that jump-starts a discussion with sales management and helps C-Level types understand that this magic of marketing is more science than magic when it comes to lead generation. Formula to Predict Inquiries Needed to Make Quota i. Here is the formula: Formula. Expectations from existing pipeline: $2,500,000.
  • VIEWPOINT  |  THURSDAY, DECEMBER 8, 2011
    [Generation] The R and the I – What’s Engagement Worth?
    Chris is an experienced technology business development & marketing executive, with deep domain expertise in the areas of online and inbound marketing, strategic alliances, demand generation, and corporate development/M&A. Chris originally published this post on November 14, 2011, and it is republished here with his permission.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Generation] 10 Phenomenal Blogs in Totally Boring Industries
    Blogging can be used to suit a variety of business needs -- it can generate leads, nurture leads into customers, or even help keep your existing customers happy. 'Warning: The following blogs are gonna be boring. But, there''s no denying that these blogs absolutely rock. So prepare yourself to be blown away. And who knows? 1) Intercom.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 8, 2012
    [Generation] One Simple Way to Super-Charge Your Twitter Campaign with WordPress (Plus Other Useful Plugins)
    However, that content still may just need more eyes on it before it starts generating buzz. With all of the buzz around Pinterest , and the near-addict like dependence on Facebook , there is one social network that gets little love from businesses that use WordPress – Twitter.  Disagree? But We Do Promote Our Content On Twitter! Really?
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 27, 2013
    [Generation] Great Story About How Mobile Click-to-Call Works for State Farm
    In order to generate calls to State Farm call centers, Resolution Media began click-to-call campaigns using mobile search networks. The ads resulted in insurances quotes with a 70% lower CPA for State Farm. Further optimization reduced costs even more. They also ensured that their ad copy was mobile friendly and ‘call friendly.’ Analysis.
  • BLOG MY CALLS  |  TUESDAY, MAY 1, 2012
    [Generation] How-To Use Call Tracking for Marketing Automation
    First, you can generate a report of calls that weren’t answered, weren’t treated well, weren’t upsold or weren’t handled effectively by your employees. If you aren’t tracking your calls, you are missing the ability to, not only track lost leads, but to actually re-market to those leads. Source: Mobile Marketer). Source: Mobile Marketer).
  • INBLURBS  |  THURSDAY, NOVEMBER 18, 2010
    [Generation] How to get traffic to your corporate blog
    As search engines also started indexing social media content, you can get good search engine traffic by spreading your search engine traffic is one of the best ways to generate traffic for your blog. How many sales leads does your website generate? Corporate blogs play a crucial role in the success of business online. Use Ping Tools.
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 4, 2014
    [Generation] Hooking Online Shoppers and Reeling Them In
    As the number of Facebook users following retail brands continues to grow, the Facebook platform itself has continued to evolve to make monitoring and measuring lead generation easier for brands. That’s a lot of customers exiting the sales cycle unconverted! Let’s start at the top: 1. Enabling the Talk. Building a Social Brand.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 17, 2013
    [Generation] B2B Marketing Survey Says Email and Twitter Work
    It concluded that Google is tops for traffic to websites from organic searches, social media provides a small fraction of traffic to these websites, email is a top lead generator and conversion activity, and that paid search is declining among B2B marketers. Do you need help with social media, email marketing, getting found online?
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Generation] How to Shorten the B2B Sales Cycle
    A good offer is the fuel that can not only shorten your sales cycle but also turbo charge your entire revenue generating machine. If there is one thing that aggravates the modern B2B company, it is the constantly lengthening sales cycle.  The future of your company (and its stock price) may depend on getting revenue in the door faster.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 10, 2010
    [Generation] Email Sins - Don’t Make Me Block You
    No useful content - Unlike professionally-written lead generation emails, these messages don't contain any useful content. As the hard-working Savvy team builds a bigger audience, we find that we are also attracting more and more unsolicited offers for services ranging from SEO to marketing automation to domain name insurance. For real?
  • AGILE B2B COPYWRITER  |  FRIDAY, NOVEMBER 12, 2010
    [Generation] K’s Top Five for the Week – November 12
    Lead Generation: Real-time, Data-Driven B2B Marketing and Sales by @dmscott via @marketingsherpa. Tweet It’s been an amazing week of indian summer here. It doesn’t feel at all like November, but that’s all about to change…. While enjoying the amazing warm weather, I’ve read some great case studies this week. Hope you find something you like.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Generation] JISC e-Learning Focus - What is a PLE? The future or just another buzz word?
    After the first round of discussions, Colin Milligan presented our initial concept of a Personal Learning Environment and other similar visions which had been suggested from members of the international eLearning community, before presenting a summary of the PLE Reference Model we have produced and the methodology used to generate it. Search.
  • HUBSPOT  |  THURSDAY, APRIL 22, 2010
    [Generation] 8 Enhancements to LinkedIn's Sharing Feature Make Your Content Even Sexier
    Video: How to Use Social Media for Lead Generation Learn how to use social media for lead generation. Download the free video to leverage Twitter, Facebook and other social media sites to generate leads and customers. After all, the more places you share content, the more eyes will see it. Connect with HubSpot
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 20, 2013
    [Generation] The #1 Best-Kept Secret in SEO
    Keep in mind: some press release topics will generate better results than others. 'Author: Susan Payton Maintaining a high ranking on search engines requires a constant, dedicated effort on your part. For a lot of us, it seems like as soon as you rank on the first page, a competitor is there to bump you down to page 2. Think again.
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 22, 2011
    [Generation] It’s the End of the B2B Inbound Marketing Funnel as We Know It…
    You could be satisfied with focusing on your "ToFu" or "Top of the Funnel," generating as much traffic to your website as possible by creating (everybody sing along with me) tons of remarkable content. After all, the more traffic you pull, the more leads you generate; the more leads you generate, the more customers you convert.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 29, 2011
    [Generation] The Importance Of Leveraging Your Inside Sales Data To Reflect ROI
    soon realized that because the reports I generate hold so much value, they need to be captured for all parties involved in order for everyone to know and understand how we provide value to our clients. The data we generate is the power behind our services. In this instance, I didn’t think much of reporting going into the meeting.
  • HUBSPOT  |  FRIDAY, MARCH 11, 2011
    [Generation] Small Companies Level the Playing Field with Social Media and Blogs [New Data]
    Inbound channels like blogging and social media are not only effective for generating leads, they are also more economical and highly useful for businesses with more modest budgets and resources. According to recent research from HubSpot , small and large businesses are spending their marketing dollars in substantially different ways.
  • BIZNOLOGY  |  MONDAY, JUNE 24, 2013
    [Generation] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO
    What’s really fascinating here is that Google is choosing which images to display in its Local Carousel almost certainly based on which images generate the most clicks. 'Image via CrunchBase. I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google. Not next year.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 8, 2012
    [Generation] Social Media for B2B Sales – 11 Tips for Building Better Client Relationships!
    Social Media presents us with an outstanding opportunity to … Discover potential new relationships Create rapport Establish relationships Maintain, nurture, and expand those relationships You now have, and quite literally at your fingertips, more arrows in your quiver than any of those B2B salespeople who have gone for generations before you!
  • DIGITAL VOICES  |  SATURDAY, NOVEMBER 6, 2010
    [Generation] Why is social media so difficult for B2B?
    Most B2B firms who have engaged in Social Media do not typically see immediate impact from their investments whether it be in terms of generating leads or increasing their market reach.  Not The use of Social Media in the consumer space is widely written about. Success in the B2C space frequently garners good media attention. Not necessarily.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 5, 2010
    [Generation] Holy Cow! That Is A Lot Of Time Spent Online Using Social Media
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! Disclosure: I am a former employee of the Nielsen Company). Bigger than Lindsay Lohan.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, AUGUST 3, 2010
    [Generation] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
    Blog to Generate Leads - Lead Views , July 16, 2010 The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Demand Generation (91). Best of B2B Marketing. Featured Sources. Tweet This!
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 7, 2012
    [Generation] Social Media for B2B Sales – What’s Your Plan?
    In most cases, a few strategic actions and contributions will take much less time, and generate more success, than blasting the web with a shotgun approach. Plan?! We don’t need no stinkin’ planning! Three years ago when I made the decision to jump into the waters of social media, I did just that. jumped in. Bullets hurt. Expand your network.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 13, 2014
    [Generation] How to Use Three Types of Data to Drive B2B Sales
    According to NetProspex, more than 60% of B2B companies rely on “unreliable” data to fuel demand generation. 'Editor''s Note: The following is an excerpt of a chapter from our recently published eBook, The Ultimate Inside Sales Prospecting and Management Success eBook. Lists and data go hand in hand. Triggered Event Data.
  • MARKETING CRAFTMANSHIP  |  MONDAY, APRIL 29, 2013
    [Generation] Three Myths and Realities of Client Newsletters
    The sad truth is that your success is more important to your competitors, and to current and prospective employees than it is to people who generate revenue for the firm. 'Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MAY 5, 2010
    [Generation] Survey Highlights Contradictions for B2B Marketers
    From the two contradictions above, it seems to me that marketers are compartmentalizing how they think about the components of demand generation and prospect engagement. In reviewing the results from the B2B Marketing Skills Survey conducted by Genius.com and BtoB Magazine, I saw a few disconnects that should be flags for concern.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 1, 2009
    [Generation] eBook: The Art of Social Sales
    It's an interesting premise and one I'm mulling around for B2B demand generation - maybe related to cost per qualified lead. The Customer Collective has released a new eBook with contributions from some truly insightful sales leaders to help us understand just what "social selling" means in today's marketplace.
  • HUBSPOT  |  THURSDAY, JUNE 2, 2011
    [Generation] 30 Key Terms in Landing Page Creation & Optimization [Glossary]
    Landing pages play a critical role in lead generation. After all, they allow your website visitors to convert into leads and express interest in your company’s content. So what makes a landing page successful? ” As proud sponsors of this conference, HubSpot will keep sharing the lessons we learn with our audience. ” 7.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Generation] Does Your Drip Marketing Leak Leads?
    Rather, relevant information generates increased response rates. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. by Maria Pergolino Does your drip marketing leak?  More info means more response. Actually not true.
  • WEBBIQUITY  |  MONDAY, JUNE 7, 2010
    [Generation] Social Media for Sales
    In terms of revenue generation, the effective use of social media by both sales and marketing teams is critical. One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Share this on Bebo. Share this on del.icio.us.
  • MARKETING ACTION  |  THURSDAY, APRIL 10, 2014
    [Generation] 5 Ways of Ensuring Real ROI in Social Media
    That argument has been won by those who use social as a tool for engagement and brand awareness: a 2013 Aberdeen Group study , for instance, found that 70% of leading companies generate highly valuable inbound traffic through their social pages. In essence, it’s tough to know what ROI looks like when it comes to social. 5.      Stay useful.
  • WEBBIQUITY  |  TUESDAY, AUGUST 13, 2013
    [Generation] SEO Management Tools: Hype vs. Help
    For example they’re more than twice as likely as non-users to measure how specific keywords generate site traffic (80% vs. 35%) or to track the search page rank for specific keywords (84% vs. 33%).” The study thereby provides some helpful benchmarks for evaluating high-level search performance. vs. 2.0%).
  • HUBSPOT  |  MONDAY, APRIL 29, 2013
    [Generation] 6 Expert-Endorsed Ways to Improve Your Marketing TODAY
    What can we do in a day’s work that will generate real impact on our business? He adds that videos can be used for everything from lead generation to objection removal to customer assessments and referrals, but that you should identify specifically how video can work the hardest for you. Often in just three seconds or 140 characters.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 8, 2009
    [Generation] Falling in love with Skynet
    Over several generations, the lush palm forests on the island began disappearing as the tribes rapidly used this extremely limited resource for temples and construction of the massive stone faces. Within a few generations, every single stick of wood on the island had been consumed.  Could this phenomenon happen again? Lobster anyone?
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Generation] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    The conversion rates of your landing pages will then determine how many leads you''re able to generate. Whatever tool you use, though, be sure you measure how many people are visiting your landing pages, the conversion rate of those pages, and whether the leads generated from those landing pages become customers. Where do you begin?
  • INBLURBS  |  FRIDAY, OCTOBER 29, 2010
    [Generation] Empower your Blog Marketing through Social Media to get Traffic
    Marketing takeaway tip: Social media marketing is one of the best ways to generate targeted traffic. Don’t fill your website with ads and do remember there are many ways to generate revenue through blog. The more pages, the more chances to get seen an generate leads. How many sales leads does your website generate?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2011
    [Generation] 3 Reasons to Practice Good Email List Hygiene
    Suppose your email to 1,000 addresses arrives at 400 inboxes and generates 10 complaints. The success of an email marketing program is based on a range of factors, including eye-catching subject lines, valuable offers, quality copy, etc. Here is why: 1) ISPs base complaint rates on active subscribers, not total subscribers. Sneaky!
  • SAZBEAN  |  WEDNESDAY, AUGUST 24, 2011
    [Generation] Yes, social media can boost your traffic & leads
    This time around, we’re focusing on social media in lead generation; and we’ve leaned on Phil Mershon’s timely post over on Social Media Examiner, which among other things presents selected results from HubSpot’s 2011 State of Inbound Marketing report. – Yes, social media can boost your traffic & leads. News & Notes
  • EMAGAZINE B2B BLOG  |  THURSDAY, NOVEMBER 18, 2010
    [Generation] Golden nuggets from Sherpa’s B2B Marketing Summit
    However, we did run across three gurus who did attend, and who posted their takeaways from sessions primarily focused on lead generation.  We were a bit too busy with clients this year to get out to MarketingSherpa’s recent “B2B Marketing Summit” in San Francisco. 
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Generation] 10 Deadly Reasons Most Websites Fail [SlideShare]
    For most businesses, a website is the Grand Central Station of marketing -- connecting branding, social media, email, lead generation, ecommerce, and more. '22 years ago, something remarkable happened. 36-year-old physicist Tim Berners-Lee, changed the world forever using just a few lines of computer code. lot has changed in 22 years. Cough.
  • NUSPARK  |  FRIDAY, AUGUST 26, 2011
    [Generation] SEO and Content Marketing Work Together
    However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click.  Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. 
  • NUSPARK  |  FRIDAY, AUGUST 26, 2011
    [Generation] SEO and Content Marketing Work Together
    However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click.  Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. 
  • HUBSPOT  |  MONDAY, APRIL 15, 2013
    [Generation] How to Breathe New Life Into Your Google Search Results With Rich Snippets
    They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. 'Google rich snippets. What the heck are those? Bet I got your attention now, right? Well to answer your question, let me first pose another question to you. Calories.
  • LEADSLOTH  |  TUESDAY, NOVEMBER 16, 2010
    [Generation] Drip Campaigns: Tips From Marketing Automation Monday
    We also had some discussion on campaign attribution , to measure the effect of your lead generation and lead nurturing campaigns. Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. The topics for these meetings was drip campaigns and lead nurturing. Database Segmentation.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Generation] In B2B marketing, it’s a no-compromise world.
    That’s why it’s so important for B2B marketers to follow best marketing practices in everything they do — whether it involves their brand, lead generation, or nurturing efforts. When visiting the BizSugar community of blog articles for small business, the title of a post from Susan Oakes of M4BMarketing caught my eye.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, SEPTEMBER 3, 2010
    [Generation] Content Auditing and Mapping it to the Industrial Buy Cycle
    Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 9, 2013
    [Generation] Nine Expert Marketing Strategy Guides
    January is a great time to take a step back from day-to-day tactics and ask the Big Questions; or in cliché form, to look at the forest rather than the trees. Who are (really) your best customers? Why do they (really) buy from you? How has the way buyers in your market make procurement decisions changed? What is the secret to success (really!)?
  • HUBSPOT  |  MONDAY, JULY 19, 2010
    [Generation] 3 Tips for Building an Effective Landing Page
    HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. What is considered an effective landing page ? Landing pages are where a business captures leads. This is no easy task, however. This tip carries one implication.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Generation] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    Sites with a lot of social shares also tend to be sites with high search rankings, and that''s because they''re an indicator of the virality and number of inbound links generated by the content. 'A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Let me explain.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 26, 2011
    [Generation] Top 10 Rules of B2B Blogging from DemandCon Social Media Panel
    This is a great way to generate ideas for your blog. Here is a copy of the presentation that I promised to all the attendees. For those of you who didn’t attend here is some context for my Top Ten Rules of B2B Blogging slides. 10 – Don’t go it alone. Blogging does not have to be a solo enterprise. 4 – Grade Yourself.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 21, 2011
    [Generation] 10 Quick and Easy B2B Blog Post Ideas for a Thursday Afternoon
    Driving traffic to your site is the first step to generating leads with social media, so make sure you can do something with visitors who arrive to read about your competitor. When maintaining a blog for a B2B company, and following the best practice of creating an editorial calendar, sometimes you just want to write something different.
  • BLOG MY CALLS  |  TUESDAY, APRIL 9, 2013
    [Generation] Sales vs. Marketing: Why Do They Disagree About Lead Quality?
    Marketing Guy/Gal: Well, I''m not sure what to tell you, we''re trying to generate the best leads possible. They simply disagree about the quality of the leads being generated. Sales Rep: Well, when we call them, they don''t even know who we are or what we''re talking about. Sales Rep: Silence. Marketing Guy/Gal: Silence. Uh.no.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Generation] Converting Trial & Freemium Users: Keep Selling Post-Trial
    Many software companies generate enough of a volume of trial or freemium downloads – tens of thousands per month or more, in some cases – to where telemarketing just isn’t practical on a broad scale. However, that doesn’t mean that your nurturing program should end just because the trial period expired and you didn’t get the sale.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 15, 2012
    [Generation] How Inside Sales Reps Can Get IT Security Pros To Share Information
    Below are a couple of strategies that I have found to be helpful in stimulating a business conversation around this sensitive topic and generating the opportunities. But when focused on generating opportunities in the security space you can be very well served by talking across the organization.
  • SALES CHALLENGER  |  MONDAY, APRIL 25, 2011
    [Generation] The Five Major Pitfalls of Account Planning
    Well for starters, your reps will under-invest in some first-rate accounts and then waste time on others that will fail to generate returns in the long run. Sales organizations know that account planning is important, yet their efforts at it are often sporadic and unfocused. Pitfall #1. Reps prioritize their accounts incorrectly. Pitfall #2.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 22, 2011
    [Generation] Sales and Marketing Database Management – Think Taylor Swift, not Christina Aguilera
    As competition continues to heat up in various markets, more companies are relying on demand-generation engines to drive their pipeline performance. In order to build a demand-generation process that runs efficiently and powerfully, a clean and accurate database is becoming fundamental for success. The Impact of Dirty Data.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Generation] Brand Loyalty isn’t Dead – Don’t “Buy” the Hype
    We help marketers prove that they’re revenue-generators, not cost centers. 'Author: Maggie Jones Confession: I make most of my major purchases between the hours of 9pm and midnight, usually in my pajamas, and often after a glass of wine (or so) at dinner. Such was the scene earlier this month, when I decided to buy a Fitbit. Mac versus PC.
  • HUBSPOT  |  TUESDAY, JANUARY 8, 2013
    [Generation] Smart Fixes for Your Most Troublesome Sales and Marketing Rifts
    Have you ever started a new job in sales and immediately been warned about how the marketing department generates low quality leads and expects sales to perform magic with the leads? What isn’t clear, though, is what types of leads marketing needs to generate, or what the best types of leads would be to generate. Together.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 28, 2012
    [Generation] Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management
    by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management? Understands campaign and pipeline flow.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, JULY 31, 2013
    [Generation] Example of a Sales Pitch Style Prospects Can't Stand
    They don’t want to close down any opportunity to generate revenue. 'Answering the question "What do you do?" seems like it would be easy, but it''s more difficult than you think - especially if you haven''t put much thought into how you would respond. Here''s one common sales pitch example that will send prospects running for the hills.
  • THE ROI GUY  |  TUESDAY, JULY 30, 2013
    [Generation] Is All Content Created Equal?
    You can gain advantage can be gained by developing and delivering content that is more personalized and relevant, , is 3rd party generated / validated with research driven insights, and is above all value-focused – communicating and quantifying the specific cost of current issues and benefits of proposed solutions. and “Why Now?”. Why Change?
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MARCH 19, 2013
    [Generation] Referral Marketing Tip — Give Referrals Consistently
    Referrals are a great way to generate new business. When someone is referred to you, this person is predisposed to do business with you due to the trust factor. For example, a couple of weeks ago I referred a colleague to a nonprofit association seeking help with social media and marketing. He did this because he trusted me.
  • LEADSLOTH  |  TUESDAY, OCTOBER 26, 2010
    [Generation] Guest Post: Best Practices in Marketing Automation
    Lisa Cramer is president and co-founder of LeadLife Solutions, a provider of on-demand lead management software with embedded best practices that generates, scores, and nurtures leads for B2B marketers. By: Lisa J. Cramer, President & Co-Founder, LeadLife Solutions. There are certainly a lot of capabilities within marketing automation.
  • BIZNOLOGY  |  MONDAY, AUGUST 13, 2012
    [Generation] Evaluating Content Marketing Channels
    In my posts over the past few months, I’ve covered  the basics of content marketing , the importance of  knowing your audience , and how to generate content ideas. Photo credit: Intersection Consulting. So we’ve covered a lot of ground, but there are still some pretty big holes in our content marketing tool kit. Knock, Knock.
  • VIDYARD  |  THURSDAY, APRIL 17, 2014
    [Generation] Top 6 Content Marketing Takeaways from Marketo Summit
    Session 1: Lean Content Marketing for Lead Generation. Content Marketing Manager at Marketo and author of Lead Generation for Dummies , Dayna Rothman, led a packed session about two challenges I’m sure all content marketers can relate to: 1. Here’s a quick rundown of the top three sessions I attended and what I learned along the way.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Generation] An Introduction to Link Building: Understanding the Anatomy of a Link
    Your goal should be to generate more links to that page, hopefully containing relevant anchor text. I recently gave a presentation on link building at the HubSpot User Group Summit (HUGS) with HubSpot customer Tom Telford of Cedar Creek Cabin Rentals. Quick Note About Content Creation. Understanding the Anatomy of a Link.
  • HUBSPOT  |  TUESDAY, JUNE 14, 2011
    [Generation] 3 Step Recipe for Attracting 400 Blog Comments [Case Study]
    Don’t know about you, but I tend to admire blogs that can generate a lot of discussion. It’s a demonstration of a number of qualities—industry thought leadership, the potential of your story to spread, the human aspect of your business, your skill in nurturing a community. So, how can attract a lot of comments to your blog?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2011
    [Generation] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
    Is your marketing team respected in the organization for generating new sales-ready leads and building pipeline?  by Brian Kardon | Tweet this How are you measuring marketing’s performance? The list is nearly endless. But are you measuring the things that your CEO and CFO care most about: marketing’s contribution to revenue? Take action. 
  • VIEWPOINT  |  WEDNESDAY, AUGUST 21, 2013
    [Generation] 'Gold Calling' Is Alive and Well
    Cold calling is all about generating a list, a script and spending some money and hoping a bunch of leads are produced. 'More musings on the premature death knell for outbound sales. Anthony Iannarino wrote in a blog that “All generalizations are lies.” One of the biggest and most damaging is that cold calling is dead. Cold vs. Gold.
  • HUBSPOT  |  MONDAY, OCTOBER 15, 2012
    [Generation] Why Every Nonprofit Should Adopt a Social Networking Mindset
    Walkers should focus on one or two social media tools, going deep into tactics and generating tangible results and lessons. Recently, I tweeted that one tweet from a nonprofit's CEO was worth more than many tweets by its staff, borrowing a line from trite saying, “A picture is worth 1,000 words.” Understanding the Network Mindset.
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