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  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Generation] Using Football Strategies for Marketing Wins
    If you know which of your marketing mix is actually generating results—and hopefully you do: tracking the success of your marketing activities and measuring the ROI on things like content marketing —then you know which of them to roll out when you really need a win. Play Your All-Stars…. Also, find new all-stars. Have a Playbook.
  • HUBSPOT  |  THURSDAY, MAY 13, 2010
    [Generation] SEO Is Evolving: But Relevant Content Is Still King
    SEO for Lead Generation Kit. Learn more about how you can optimize your site to get found online in search engines to generate more leads for your business. Download our search engine optimization for lead generation kit. How have you seen SEO as a practice change over the last few years? Is search engine rank important?
  • VISIONEDGE  |  TUESDAY, SEPTEMBER 24, 2013
    [Generation] More Data Does NOT Equal Better Insights
    We generate it from our own activity or research; we collect and capture tons more from external sources. 'We’re drowning in data. As the number of channels and customer touches expand, so does the amount of data coming from them. Every day, there are more than a billion posts and 3.2 ” . Keyword: Seeing. So, now what? . Data .
  • VISIONEDGE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Generation] The Five Metrics that Must be on Your Marketing Dashboard
    Only when you have the answers to these questions can you begin to build a dashboard that shows how marketing generates value for the organization, the impact marketing has on the business, and what actions or course adjustments are required. 'by Laura Patterson, VEM and Julie Schwartz, ITSMA. Well, we’re not giving them the easy way out.
  • BIZNOLOGY  |  MONDAY, AUGUST 13, 2012
    [Generation] Evaluating Content Marketing Channels
    In my posts over the past few months, I’ve covered  the basics of content marketing , the importance of  knowing your audience , and how to generate content ideas. Photo credit: Intersection Consulting. So we’ve covered a lot of ground, but there are still some pretty big holes in our content marketing tool kit. Knock, Knock.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 30, 2013
    [Generation] Content Curation for Lead Nurturing
    Your newly generated prospects may not be ready to talk with your sales team when they first meet you – especially if they are a modern, digitally empowered buyer who uses easy access to information to delay engaging with sales.  The Content Challenge. You need different content for each buying profile, e.g. each target persona.  An Example.
  • FATHOM  |  MONDAY, APRIL 21, 2014
    [Generation] What Is Revenue Marketing?
    True believers will also take great pains to distinguish this concrete approach to revenue generation from traditional, less verifiable methods of marketing embodied by the “spray and pray” approach or the Wannamaker agnostic attitude (“Half of marketing isn’t working, and we can’t know which half” ).
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Generation] The Best Free iPad Apps for B2B Marketers
    Nothing below is so compelling that it will make you rush out and buy an iPad tomorrow, but there are some neat apps available, and when you start to consider the 2nd generation iPad (that’s the one that’s coming with a camera, maybe available this fall), you’ll have a head start on some free apps to look download.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 24, 2014
    [Generation] Help Me Help You: 4 Solutions to Strengthen the Franchisor/Franchisee Relationship
    The two work harmoniously together to achieve a mutual goal of generating revenue. 'A franchisor seeks out franchisees to increase market share. franchisee wants to participate in the economic growth and learn from industry leaders. Match made in heaven! Seems simple enough, right? Wrong. Easier said than done. Geolocation. Lead Management.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MARCH 17, 2010
    [Generation] B2B Email Design – Gallery 2 « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not. Short copy. Big blue lead in.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MAY 1, 2013
    [Generation] B2B Content Marketing Trends in the Software Industry: CMI Survey Recap
    Lead generation is the highest ranked goal (82%) for software marketers, according to the report findings.  Perspective on the B2B Demand Generation Benchmark Survey Report. The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie. How Are They Doing It? Videos (87%).
  • HUBSPOT  |  THURSDAY, MAY 20, 2010
    [Generation] How to Create a Killer Email Offer in 10 Minutes or Less
    Inbound Lead Generation Kit Learn how to generate more inbound leads using SEO, blogging, and social media. Lately there's been a lot of talk about ROI and email. It has been a particularly hot topic among the sales team here at HubSpot. If you have the right methodology, creating a killer email offer can become less painful.
  • SAZBEAN  |  MONDAY, NOVEMBER 18, 2013
    [Generation] Now What Do I Do?: 5 Tips for After Kickstarter Project Funding
    'You’ve developed a product idea, used a creative funding platform to generate money and your project is fully funded. Now what do you do? Since you thought getting the financial support for your new product or idea would be the hard part, your plans for after the money rolls in may not be fully in place. The post Now What Do I Do?:
  • B2B MEMES  |  MONDAY, NOVEMBER 21, 2011
    [Generation] Shakespeare Was an Aggregating Social-Media Pirate
    ” His plays, that is, were the result of collaboration and conversation with predecessors, contemporaries, and even later generations. Aargh? In yesterday’s Los Angeles Times , theater critic Charles McNulty wrote a marvelous column inspired by his objections to the Roland Emmerich movie, Anonymous.
  • ENGAGE  |  TUESDAY, MARCH 29, 2011
    [Generation] Want Infinite Blog Post Ideas?
    I saw the best minds of my generation destroyed by Facebook. OK, so maybe destroyed is a bit dramatic, but they were at least heavily distracted by it. And so it goes. We in the world of content marketing have a lot of things to click on. There are blog posts to read. There are whitepapers to download. There is research to skim.
  • WEBBIQUITY  |  MONDAY, JUNE 7, 2010
    [Generation] Social Media for Sales
    In terms of revenue generation, the effective use of social media by both sales and marketing teams is critical. One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Share this on Bebo. Share this on del.icio.us.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Generation] 59 Killer Content Marketing Stats: 2014 Edition
    Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. The top 5 content marketing goals in 2014 are brand awareness, lead generation, customer acquisition, thought leadership, and engagement. 'Content marketing moves incredibly fast. Source: CMI ). Source: DemandMetric ). Source: CMI ).
  • WRITTENT  |  TUESDAY, OCTOBER 15, 2013
    [Generation] 9 Creepily Effective Content Marketing Tricks for Halloween 2013
    Call for User-Generated Content. IdeaLaunch reports that publishing user-generated Halloween content to social channels lead to 300% increases in website traffic. 'You’ve surely heard of newsjacking, but are you familiar with holiday-jacking? If it isn’t an official marketing term, it definitely should be. Leverage a Familiar Tale.
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Generation] How Social Media are Challenging the Old Media Business Models
    According to Paul Bradshaw, “Social value” model revenue is generated through social interaction by brand community (in the form of donations, support or spin-off). Source: Paul Bradshaw ). Actually it is often dismissed as very mystified and unclear, because social value is quite difficult to measure. But the times are changing. Madness?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Generation] How to Add HTML Embed Codes to Your Website [Quick Tip]
    1) Generate the embed code. On some, you will be able to customize what you''d like to embed before you generate the code. But wait a second. before we get into the nitty gritty of this tip, what the heck does "embed" mean? And what is HTML? don''t know how to code at all! Facebook. Twitter. Pinterest. YouTube. Google+. SlideShare.
  • HUBSPOT  |  TUESDAY, MARCH 22, 2011
    [Generation] 5 Steps to a Successful Email Lead Nurturing Campaign
    Generate new leads? If you're generating great leads but your sales team isn't following up, your effort is wasted. Interested in generating new leads or email opt-ins? I had the great pleasure of geeking out about lead nurturing at the American Marketing Association in Tampa Bay last week. Well, not a PhD or special expertise.
  • HUBSPOT  |  WEDNESDAY, MAY 12, 2010
    [Generation] 4 Business Blogging Best Practices
    However, if you are a B2B business blog and your goal is lead generation, then you really don't care about impressions. While one person may generate 100 impressions in a week for a media site, for a business blog, that same person is only going to account for one lead regardless of how often they view your content.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2012
    [Generation] A Marketer's Complete Guide to Launching Mobile Apps
    recommend measuring success around your active install rate -- this tells you retention rate, or the number of people who install your app and then don't uninstall it -- the number of ratings you receive, your average rating in the app marketplace, and if you're selling your app, revenue generated from your app. Step 1: Define Success.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 8, 2012
    [Generation] How to Optimize Your Marketing Database Strategy
    The drive behind many demand generation campaigns is to collect valuable data on prospects, stuff like name, email, phone number, company and maybe title. by Anna Glushkovsky | Tweet this The most important question of any marketing database strategy is “What information is out there that I can access?”. But that’s where it stops.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 5, 2012
    [Generation] What Does Facebook Get Back for Every Sales & Marketing Dollar? [Chart]
    The marketing departments of these companies, therefore, must generate ever-increasing ad-revenues through their efforts – either at growing their product (users) or selling more ads.   You should definitely check out Jesse Noyes’  10 fast facts about Facebook. In fact, that user base is actually the product. 
  • LOOPFUSE  |  MONDAY, AUGUST 19, 2013
    [Generation] Five keys to successful marketing automation content
    You can try Nearstream for social lead generation  here. 'This is a guest post by Brian Hansford who is an account director with Heinz Marketing. He maps the stages of a successful marketing automation initiative and this is the 4th installment of a four part series:  Part 1 details building a successful process.
  • BLOG MY CALLS  |  MONDAY, AUGUST 12, 2013
    [Generation] Direct Response Marketing: How Do You Measure Success?
    They don''t know how many calls their mailers generate or how much revenue they produce for their clients. 'Direct response marketers (specifically direct mailers) shouldn''t do anything without call tracking. Because without call tracking, how will you gauge success? The Sad Tale of a Soon-to-Fail Direct Mail Firm. We showed them LogMyCalls.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 20, 2010
    [Generation] B-to-B Marketers: Put The “Why” Before The “How” In Social Media
    They should really first consider the “who&# are we trying to connect with and “What&#  do we bring to the party. Marketing can’t create a spin campaign and push it out to customers. Social isn’t about you, it’s about the customer and what they want and need. It’s a good read. take my survey [link].
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 17, 2013
    [Generation] Suit Up, Stand Up, Sign Up: A Sales Mantra
    Chris, who previously worked for Green Leads LLC, AG Salesworks, and MEDITECH, talks about the challenges of generating leads in his niche business. 'Time is vitally important to the success of a salesperson—time to research prospects, time to hone the sales pitch, and time to communicate with potential clients. Coach. Motivate. Unorthodox?
  • VIEWPOINT  |  TUESDAY, MAY 15, 2012
    [Generation] How many inquires does it take to make quota?
    It’s a simple formula that jump-starts a discussion with sales management and helps C-Level types understand that this magic of marketing is more science than magic when it comes to lead generation. Formula to Predict Inquiries Needed to Make Quota i. Here is the formula: Formula. Expectations from existing pipeline: $2,500,000.
  • VIEWPOINT  |  THURSDAY, DECEMBER 8, 2011
    [Generation] The R and the I – What’s Engagement Worth?
    Chris is an experienced technology business development & marketing executive, with deep domain expertise in the areas of online and inbound marketing, strategic alliances, demand generation, and corporate development/M&A. Chris originally published this post on November 14, 2011, and it is republished here with his permission.
  • INBOUND SALES NETWORK  |  TUESDAY, DECEMBER 20, 2011
    [Generation] Friends Don't Give Friends Poor Quality Leads
    nterest Generate interest from the buyer in learning what's possible and how to achieve a new and better reality than the one they have today. Want to learn more about how to build a lead generation engine that can make good friends of your sales and marketing team? The Executives' Guide to Building a Lead Generation Engine.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 7, 2012
    [Generation] Quality Above Quantity: Where’s your client on the spectrum?
    After this level, the lead will generate a significant interest in what you have to offer. It’s easy to tell when your client has crossed that threshold from “interested” to “paying customer”  Consider what you do when buying a new electronic. If not, you should. Why is this helpful?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 2, 2011
    [Generation] Hiring an SEO Firm? A Cautionary Tale
    During our initial sessions we asked about the website and the leads being generated. The owner of Client 1 was happy with the design work done on his site but not with the lead generation. Have specific goals like ‘X number of new leads generated' and '5% conversion of visitors to lead.' Directory investment evaluation.
  • HUBSPOT  |  MONDAY, JUNE 14, 2010
    [Generation] 7 Steps for Getting More Mileage Out of Your Blog Content
    Hopefully that content is already search engine optimized and you’re promoting it in social media to generate as much initial traffic as you can. Did your topics pages generate a lot of buzz and visitors? This article was originally published on Social Fresh's Training blog as part of its online social media community.
  • VOICE-BASED MARKETING  |  MONDAY, MAY 12, 2014
    [Generation] The 4 Worst Things You Can Do As A Content Marketer
    Use unique URLs and tracking codes for clicks and unique trackable phone numbers for calls on every single piece of content you create so that when your content generates leads, you know exactly which pieces of content are doing so and will then have the knowledge necessary to push that successful content even more. This is a big one.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 13, 2013
    [Generation] Four Things to Add to Your Marketing Plan
    Today’s buyer and customer – especially the millennial generation – want interesting, not boring. 'Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year. Know your customer.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 17, 2013
    [Generation] B2B Marketing Survey Says Email and Twitter Work
    It concluded that Google is tops for traffic to websites from organic searches, social media provides a small fraction of traffic to these websites, email is a top lead generator and conversion activity, and that paid search is declining among B2B marketers. Do you need help with social media, email marketing, getting found online?
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 11, 2013
    [Generation] Are You Using LinkedIn Signal?
    Perhaps you have tried your hand at the various and rich features for marketing, brand awareness, even lead generation and prospect nurturing. 'If you are working in the B2B industry, no doubt you have already dabbled in the wonderful world of LinkedIn. But are you using LinkedIn Signal? Are you using LinkedIn Signal? LinkedIn
  • VIRALLY BLOG  |  MONDAY, NOVEMBER 19, 2012
    [Generation] How Much Should You Be Spending Producing Downloadable Content?
    Boom – lead generation #win. But as soon as possible, get investing into content strategy and more specifically downloadable content strategy, which can be used for lead generation as well as SEO and thought leadership. More than you already are doing. “Budget” means different things for different people. Cashflow.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 19, 2012
    [Generation] How to Maintain Great Content Curation
    On the surface, content curation sounds like a great way to generate content with little to no time or effort. A guest post by Lior Levin. After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. Don’t Automate.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, NOVEMBER 11, 2011
    [Generation] How to Be the Sally Field of B2B Email
    Your job is to generate demand, not decorating ideas. If you’ve been sitting smugly by while I berate your analogue brethren about their crappy printed direct pieces , time to wipe that smirk off. The sad truth is, most B2B email marketing is pretty lousy too.  So let’s agree to take a pledge. Yes, you. ” Ok.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, JUNE 29, 2011
    [Generation] 12+ Tips for Trade Show Success
    The event can generate a good couple of blog posts at least! Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. So how do you make the most out of it?
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JANUARY 12, 2010
    [Generation] Mapping the Buying Process - A Framework
    One of the recurring themes in this discussion has been the concept of thinking in terms of a buying process not a selling process. Many times when I speak about this topic publicly, there is general agreement in the audience, but the question of how to map a buying process often comes up.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 14, 2009
    [Generation] LA Fire Department has lessons for B2B marketers
    In the same way, as marketers, if we think of our mission as purely generating leads for sales, we are focusing far too narrowly. I was in a conference session the other day and a case study on the Los Angeles Fire Department’s use of social media. The conversation got me thinking about the parallels with B2B marketing. think there are many.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 15, 2013
    [Generation] 5 Ways CMOs Can Master Their Online Customer Experience
    While that approach may have resulted in a one-time sell, we would all agree that it isn’t the most effective way to generate repeat, long-term loyalty and purchases from customers. 'Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. Brute force and fear are no longer profitable strategies. Lower costs?
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Generation] What Sales Wants From Marketing (Besides More Leads)
    Here are some of the key things I think it''s important marketers understand salespeople value and appreciate -- besides just generating lots of leads. Those marketing-generated workflows helped keep HubSpot top-of-mind until the prospect neared a buying decision. 'I’m a sales guy. Your Expertise. And sales reps value this help.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 15, 2013
    [Generation] Google demands your papers with the Hummingbird algorithm update
    'Why is Google being such a dick? Why are they cinching the noose so tightly that they’re killing droves of innocents, possibly including you? Heaven forbid, the second page. The third! And, It’s like tax law: the teams of lawyers retained by big business are always better than the teams of lawyers employed by the IRS. Interesting.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 27, 2012
    [Generation] Starting From Scratch: 10 Steps To Launch A Content Marketing Strategy
    In addition, we invite you to check out Find New Customers new SCORE Demand Generation program. At the recent Content2Convert Conference in NYC, Aldath Albee of Marketing Interactions presented a 10 step content marketing program. I wish to thank my good friend Arthur Germain of The Communication Strategy Group for taking copious notes.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 22, 2012
    [Generation] Want to Improve Profits Quickly? Reduce Sales Discounts
    Why don’t you also check out the new SCORE Demand Generation Program from Find New Customers ? Reducing Sales Discounts delivers a major lift to the company’s profile and market valuation. Want to work on something this week that will make a big difference to the profits and market cap of your firm? What do you think?
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 25, 2011
    [Generation] Building a Winner by recruiting flaws
    Jeff Ogden is the President of the B2B lead generation consultancy, Find New Customers. Article in the Wall St. Journal with lessons for hiring managers everywhere. How to Forge a Softball Powerhouse. Hofstra Coach Started with a Broken Pitching Machine and Built a Team to Be Reckoned With. Twenty-one consecutive winning seasons.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 3, 2013
    [Generation] The Four Biggest Content Marketing Pain Points
    The Problem in Brief : Many brands overcompensate for their role as content publisher by generating a ton of content and indiscriminately amplifying it across as many channels as possible. Brands face multiple obstacles when organizing the content function. More detailed descriptions can be found in the book. About Kathy Baughman.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 1, 2011
    [Generation] For Social Media to be Successful, Sales and Marketing Need to Work Together
    Add social as another line item so the salesforce can see what kind of activities social is generating. Sales and marketing  departments usually don’t do a good job communicating with each other, and when you add in a new tool (social media), there is even a bigger disconnect. Ways to engage customers and potentials.It Care to share?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 27, 2013
    [Generation] Simple Acquisition, Cleansing, and Enrichment of New Prospects
    The goal of the marketing department is to generate interest in a product or service while capturing enough potential prospects that sales are generated. When it comes to lead generation, the fact is: the better your sales intelligence is, the more effective your customer intelligence will be. Reduced sales costs.
  • LEADER NETWORKS  |  TUESDAY, APRIL 10, 2012
    [Generation] A Small Organization Creates a Big Community Success Case Study: ASCA's SCENE for School Counselors
    Vanessa: How did you inspire so much user-generated content and member engagement on the community? The community generated a lot of buzz among professionals and graduate students. When you're searching high and low for the next big thing, or scanning the edge for the next new thing, you can miss real success stories. Have at it!”
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Generation] Does Your Drip Marketing Leak Leads?
    Rather, relevant information generates increased response rates. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. by Maria Pergolino Does your drip marketing leak?  More info means more response. Actually not true.
  • MARKETING CRAFTMANSHIP  |  MONDAY, NOVEMBER 18, 2013
    [Generation] Why Public Relations Does Not Sit at the Senior Management Table
    The delta between the PR function and revenue generation eliminates that rationale from consideration as a means to argue inclusion of public relations at the management table. If the Edward Bernays era is considered the profession’s starting point, then public relations has had nearly a century to earn its seat at senior management’s table.
  • MARKETING CRAFTMANSHIP  |  MONDAY, APRIL 29, 2013
    [Generation] Three Myths and Realities of Client Newsletters
    The sad truth is that your success is more important to your competitors, and to current and prospective employees than it is to people who generate revenue for the firm. 'Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size.
  • INSIGHTIQ BLOG  |  MONDAY, DECEMBER 31, 2012
    [Generation] 3 New Year’s Resolutions for Marketers
    common exercise at this time of the year is to generate a list of New Year’s Resolutions. Well, another year is in the books. How did 2012 turn out for you? Whether it was a wonderful year, or a trying one, it’s important to reflect back on it and make note of the lessons learned in order to improve for the future.
  • DIGITAL VOICES  |  MONDAY, APRIL 30, 2012
    [Generation] Driving Social Engagement (Part 1) - Facebook's "like" and"share" buttons and how they can work for your social media marketing
    Follow Button : This button should be used to promote your social media profiles to help generate fans or followers for the particular accounts you're using. When talking with organizations about social media, it's clear that there are different levels of comfort and awareness across various industries. Tale of the Tape: Facebook.
  • DIGITAL VOICES  |  TUESDAY, DECEMBER 6, 2011
    [Generation] 5 tips to Improve Your Company’s Customer Service on the Web
    Providing a support forum or wiki on which customers share their own insights on product use or troubleshooting can be another way of generating additional information and allowing customers to bypass the call center. Your customer support pages must be designed to address customer goals, and provide easy to find (and implement) solutions.
  • DIGITAL VOICES  |  THURSDAY, MARCH 31, 2011
    [Generation] Keeping Design in Mind: Creating a Curiosity Cascade
    If your email marketing service automatically generates the text version, make sure you look at it and check that links are presented correctly. Fewer than 33% of emails are being delivered with images [2]. The end game: get them to your landing page. The Curiosity Cascade: What’s this? Looks interesting. ll click. What do you have to offer? 
  • SALES LEAD DYNAMICS  |  WEDNESDAY, AUGUST 18, 2010
    [Generation] Don’t Baffle your Prospects with “Corporate-speak.”
    Next Generation – This is a euphemism for “new and improved.” What did he just say? Let’s touch base to arrange a little face time so we can appear fully engaged. Let’s be proactive, synergistic and leverage this thing. Net-net:  It’s a win-win. Got it? . This monologue is not real. To hear the ad, click here. The ad is a spoof.
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 11, 2014
    [Generation] Interesting Data from 2 Weeks of LinkedIn Sponsored Updates
    Our budget isn''t terribly large, but it''s big enough to generate some useful data. The goal of both of these efforts was to generate White Paper downloads. We''ve stopped trying to generate blog clicks in Week 3. And so far, it has been VERY productive. CPL is very, very good. and Canada will see your ads. Some Data.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, SEPTEMBER 9, 2009
    [Generation] Stop Being a Marketer. Start Being a Publisher.
    As Paul Gillin suggests in The New Influencers, content marketing is all about engaging in a conversation with your customers and prospects: The next generation of customers will want to interact with businesses in very different ways. Generate High-quality Editorial Even with Limited Time and Dollars. The Paradigm is Shifting.
  • THE ROI GUY  |  TUESDAY, JULY 30, 2013
    [Generation] Is All Content Created Equal?
    You can gain advantage can be gained by developing and delivering content that is more personalized and relevant, , is 3rd party generated / validated with research driven insights, and is above all value-focused – communicating and quantifying the specific cost of current issues and benefits of proposed solutions. and “Why Now?”. Why Change?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Generation] Social media: Sowing the seeds of panic?
    Here in America, the greatest panic of my generation, and hopefully of my lifetime, was the 9/11 terrorist attack. Head home. And that is what thousands of migrants from the country’s distant northeastern states are doing, jamming into train stations in an exodus challenging the Indian ideals of tolerance and diversity. The water supply?
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 14, 2012
    [Generation] Mobile Marketing: Social Sites Are a Mobile Advertiser’s Greatest Weapon
    and Mobile will be the next generation. Can mobile marketing live up to it’s high earning hype? don’t think I’m taking any giant leaps at this point by assuming most everyone in this industry has come across at least one study, report, or opinion piece suggesting the incredible opportunity that is mobile advertising.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 30, 2012
    [Generation] Sales Prospecting Perspective Weekly Recap - Week of November 26, 2012
    Hootsuite has proven to be a big time saver, lead generator, and social nurturing tool and should be apart of any sales/marketers toolbelt. We have a lot to recap for you this week as we had an extra guest post we included on Wednesday. Now, on to this week's recap. Monday, November 26, 2012. Tuesday, November 27, 2012. Enjoy the weekend
  • SAVVY B2B MARKETING  |  MONDAY, MAY 9, 2011
    [Generation] Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process
    By enabling a publishing rather than a traditional point production approach, Avitage helps companies generate the volume and quality of relevant content required to fuel lead gen and nurture and sales enablement initiatives. We're pleased to present this guest post by Jim Burns of Avitage. The concept of re-purposing content is maturing.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 22, 2012
    [Generation] Why You Need to Grow Your #OutboundSales Business
    Because they hold lead generation requirements as well as ambiguous brand awareness goals, marketing teams pay a lot of money for leads. Generating More Sales. Outbound prospecting refers to a sales technique representatives use to hunt down prospects, rather than wait for prospects to come to them. Objection Handling. Sales 2.0
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Generation] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    Research shows The Millennials are the least-trusting generation ever. 'Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? How do we stand out in an increasingly dense information world? Mark W.
  • HUBSPOT  |  TUESDAY, MAY 6, 2014
    [Generation] 13 Eye-Catching Examples of Twitter's New Header Images
    those are all "user-generated" icons for each app in the store. In your own Twitter headers, think about how you could gather some user-generated content for a quick, yet effective, Twitter header photo collage. 'About a month ago, Twitter unveiled a brand new profile design, and a lot of us waited with baited breath to get it. Shiny!
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 26, 2012
    [Generation] How to Save Time & Effort with Your Social Media/Facebook Posting
    Jeff Ogden is the President of the sales lead generation company Find New Customers. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Small business owners face a key dilemma when promoting their businesses via social media. It can be incredibly time-consuming. Or do they? No problem.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, MAY 9, 2012
    [Generation] Why Great Ideas Fail
    According to Steinberg, “…earmarking significant money for idea generation is challenging for most businesses because of the accountability and financial transparency required by financial analysts, shareholders, and employees – an ingrained ‘what will you do for me next quarter?’ ’ reality.”
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 23, 2012
    [Generation] The Emerging Role of the CMO
    Ecommerce and social media combined is introducing the concept of “social commerce” In essence, leveraging social networks/communities, sharing, ratings, reviews and references in order to generate revenue. The B2C and B2B Buyer Controls the Sales Process. Key Points from the Video. This applies to B2B and B2C.
  • VISIONEDGE  |  TUESDAY, APRIL 1, 2014
    [Generation] Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics
    Since time is of the essence, some of the ideas we discussed revolved around purchase intent behaviors, channels, and touch points that would facilitate near-term revenue generating opportunities. She followed with, “I was barely holding on to key resources this year, and now my budget’s taking another hit!” 
  • CONVERSIONATION  |  SUNDAY, JULY 29, 2012
    [Generation] How to Earn Trust When Distrust Rules
    Smart organizations understood this and realized they had to put their customer first and find other ways to provide value and generate more revenue, instead of broadcasting messages, promoting only themselves. Generating revenue is directly related to providing value. Relationships are based upon trust. What can they really expect?
  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Generation] Why 1/3 of Marketers Are Not Happy With Their Website Redesign [New Data]
    full 72% of the people who's goal was to "improve branding or positioning" were happy with the redesign, and 76% of respondents were happy if their goal was to "optimize for lead generation or sales." found that 1/3 of marketers were not happy with their last website redesign. Have a clear goal for the redesign. Connect with HubSpot
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2011
    [Generation] 47% of Marketers Test Time of Day for Email Sends [Data]
    During his " Science of Timing " webinar, HubSpot Social Media Scientist Dan Zarrella said that the commonly accepted best practice time of 11 AM Eastern is probably not ideal if you're trying to generate leads, simply because every other marketer is also sending their emails at that time, cluttering the inboxes of the targeted recipients.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Generation] 5 Actionable Skills to Improve Inbound Marketing Innovation
    Oh, sure, there are other things that make a company successful, like a great sales force, a terrific marketing department, and a finely-tuned lead generation program. Networking allows you to generate new solutions to your problems by sharing ideas and swapping concepts with others. Questioning. Observing. Networking. Experimenting.
  • BLOG MY CALLS  |  THURSDAY, APRIL 17, 2014
    [Generation] Shock Stat: 46% of Sales Inquiries Are Missed Opportunities
    Revenue.Not Leads - Too many marketers, if you asked them what their ''job'' is, would tell you something about generating leads, or demand, or awareness. marketer''s job is to generate revenue. 'Of all of the amazing data Conversation Analytics extracts from phone calls , perhaps the most useful is missed opportunity data.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 27, 2012
    [Generation] Too busy with clients to post to my blog
    Most people don’t generate ideas on demand, while they sit and contemplate. Photo credit: digitalrob70. Most of you know that I do career coaching, mostly for technical and marketing executives. She gave me an entirely believable and reasonable reason for her lack of recent posts: “I am too busy with my clients to post.”
  • INBLURBS  |  THURSDAY, JANUARY 20, 2011
    [Generation] 7 Ways how to empower your social networking with blog commenting
    How many sales leads does your website generate? When a social media marketing agency thinks of getting awareness through social media channels, it prefers to use Facebook, Twitter and Youtube to reach the people. Moreover, it tells us how to get customers involved in our business. Research the blogs that your customers are reading.
  • INBLURBS  |  TUESDAY, DECEMBER 28, 2010
    [Generation] 10 Business tools for Small Business
    Squadhelp : It is a tool that lets you pull the crowd by running viral video creation and viral marketing contests that help in generating traffic to your business website. If you are looking for a small business and then you need to grow you business very well. Now, they are also looking for business online to get information.
  • PAUL GILLIN  |  THURSDAY, MAY 13, 2010
    [Generation] Seven Questions to Ask About Your Website
    Are the titles and meta-tags clear or do they still have gibberish file names that machines generate? People usually call me for help setting up and optimizing their social marketing programs. But in the early stages of our engagement the conversation almost always takes another turn. Clients are sometimes frustrated by this.
  • ANNUITAS  |  THURSDAY, DECEMBER 22, 2011
    [Generation] Five New Year’s Resolutions for the CMO
    CMOs who shy away from using social media as a key channel in their demand generation strategy will soon come to find themselves far behind their competition who have embraced it.  As one sales person once told me, “Maybe if I knew how the opens and clicks were helping us generate high quality leads, I would care. Be Socially Engaged.
  • ENGAGE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Generation] 5 Future-proof Ideas For Your Website
    For instance, during the Clinton Bush Haiti Fund donation drive,  an A/B split test was conducted  to see which donation form was more effective and generating donations. The  future of the web is storytelling , so start generating content that captivates your audience because it’s useful or interesting (or both!) By 2015, 48% of U.S.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 1, 2013
    [Generation] The 2014 B2B Content Marketing Report is Here! Today! Plus an Infographic!
    80% of them cite lead generation as a goal. 'It is that time once again and the Content Marketing Institute and MarketingProfs have released the 2014 B2B Content Marketing Benchmarks, Budgets, and Trends–North America Report. This is the gold standard report and you will be seeing it in presentations about content marketing for the next year.
  • INBLURBS  |  FRIDAY, NOVEMBER 19, 2010
    [Generation] How to get more Sales and Customers with Inbound Marketing
    Helps you to generate a massive amount of leads. How to help your clients generate more sales ready leads. How many sales leads does your website generate? Inbound Marketing is the new strategy of marketing through Internet. Simple tips to increase sales and customers through Inbound marketing. Creating your own Website or blog.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 15, 2013
    [Generation] How Marketing Can Impact Revenue Through Big Data And Social Selling
    He’s an expert in marketing strategy for tech companies, especially in digital marketing, demand generation, and social (selling and marketing). 'A Guest Post by CEO and Author Glenn Gow. Marketing has been under-appreciated for years, but times are changing. The fact is, buyers no longer rely on sales reps as the keepers of information.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 7, 2011
    [Generation] 5 Tips to Improve Your B-to-B Direct Marketing Efforts
    Social media may be the hottest topic around the water cooler at work, but when it comes down to generating sales, direct marketing still fills a need. We all need to remember that there are many tools in the marketing tool box and we shouldn’t dismiss or forget about what’s been successful in the past. KISS - Keep it simple.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 18, 2010
    [Generation] Reviewing Our 2010 B2B Social Media Predictions
    Social Media Lead Generation Becomes Common Place. While social media lead generation is definitely happening across multiple platforms, this is not a common occurrence. Many B2B companies are still challenged how to move beyond engagement to lead generation. Sales Staff Get Social Media Savvy. and social CRM.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 18, 2014
    [Generation] Why “Capitalism” must be re-branded – and how
    The typical image of a capitalist is a plutocrat with a top hat dating back to the 19th century and who personifies the capitalism system that has traditionally generated wealth for many. The main cause of this tarnished brand image is the great recession and the extensive distrust of the banking and financial service industry.
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [Generation] How to Create Email Newsletters That Don't Suck [Free Ebook]
    Your email newsletter''s goal could be to gain more blog visitors, generate leads and sales, or inform your customers about your company’s latest product updates. 'Email newsletters come in all shapes and sizes. Heck -- maybe you just want to create a stellar internal newsletter for your company’s employees. Content Creation Email Marketing
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 17, 2012
    [Generation] Video: An Underused Media For Manufacturing Companies
    Lead Generation: Drive Interest and Boost Leads. If a picture is worth a million words, then what’s a video worth? to-B marketers are finally coming to realize that video is an important marketing tool. What some don’t realize is that putting it on your website may not be the best place to house it. There are 2.5
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 7, 2011
    [Generation] The 7 Dwarves Present 7 Silly Social Media Myths
    Margie Clayman is the 3rd generation at her family’s marketing firm, Clayman Advertising ( www.clayad.com ) and is the resident blogger at margieclayman.com ( www.margieclayman.com ). A {grow} Community Week Contribution by Marjorie Clayman. So without further delay, the 7 Dwarves present 7 Silly Social Media Myths.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Generation] How 4 Companies Find and Create Value from Open Data
    “More commercial organizations are using open data to get closer to customers, share costs with partners and generate revenue by monetizing information assets,” David Newman, research vice president at Gartner, said in a press release. The business case for open data. Governments often tout the benefits of open data policies.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, MARCH 21, 2014
    [Generation] Client Newsletters: Empty Suit of the B2B Marketing Mix
    The sad truth is that your success is more important to your competitors, and to current and prospective employees than it is to clients who generate revenue for the firm. 'Most Client Newsletters Deliver No Tangible Business Value. MYTH #1:        Your Firm Needs a Client Newsletter. Blowing your own horn can also backfire.
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Generation] Is Content Marketing Still Worth It?
    'A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. HubSpot is a good example of such a company that offers content marketing technology. Your total addressable market is 62 companies.
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