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  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 19, 2012
    [Generation] How to Maintain Great Content Curation
    On the surface, content curation sounds like a great way to generate content with little to no time or effort. A guest post by Lior Levin. After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. Don’t Automate.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, JUNE 29, 2011
    [Generation] 12+ Tips for Trade Show Success
    The event can generate a good couple of blog posts at least! Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. So how do you make the most out of it?
  • B2B INTERNET MARKETING STRATEGIES  |  WEDNESDAY, OCTOBER 13, 2010
    [Generation] Cloud Marketing Triggering an Application Land Rush
    Just as engineering departments get budgetary leverage by reusing platform technology built by another company for cloud marketing purposes, marketing departments also get revenue-boosting leverage in the form of market awareness, interest, lead generation and the inherent value already baked into the cloud marketing platform itself.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JANUARY 12, 2010
    [Generation] Mapping the Buying Process - A Framework
    One of the recurring themes in this discussion has been the concept of thinking in terms of a buying process not a selling process. Many times when I speak about this topic publicly, there is general agreement in the audience, but the question of how to map a buying process often comes up.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 14, 2009
    [Generation] LA Fire Department has lessons for B2B marketers
    In the same way, as marketers, if we think of our mission as purely generating leads for sales, we are focusing far too narrowly. I was in a conference session the other day and a case study on the Los Angeles Fire Department’s use of social media. The conversation got me thinking about the parallels with B2B marketing. think there are many.
  • VOICE-BASED MARKETING  |  MONDAY, MAY 12, 2014
    [Generation] The 4 Worst Things You Can Do As A Content Marketer
    Use unique URLs and tracking codes for clicks and unique trackable phone numbers for calls on every single piece of content you create so that when your content generates leads, you know exactly which pieces of content are doing so and will then have the knowledge necessary to push that successful content even more. This is a big one.
  • B2B VOICES  |  MONDAY, DECEMBER 23, 2013
    [Generation] What B2B Communicators Can Learn from Bruce Lee
    Are they about sales and lead generation ? We saw a lot of changes in 2013 in content marketing, metrics and lead generation, so knowing what you want to achieve in 2014 can be difficult to define sometimes and we already know the landscape will change — from the tools you use to the new competitors. ” Bruce Lee. Bruce Lee.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 22, 2012
    [Generation] Holiday Spending Delivers Q4 Gifts to E-commerce Sellers
    Recording increases from 14 percent on Free Shipping Day to 26 percent on Black Friday, online sellers generated sales from $500 million on Thanksgiving to almost $3 billion during the entire week of Christmas. Mobile-generated sales contributed to these impressive numbers, doubling from $3 to $6 billion in 2011. 15, over $10.5
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Generation] How to Grow Inbound Links With Guest Blogging Opportunities [@InboundNow #34]
    Blogs ranking higher for a particular keyword phrase are most likely more authoritative in the eyes of Google, so generating an inbound link from them will be a little more powerful than a link from blogs on subsequent search engine results pages. Runtime: 12:46. Use Advanced Search Queries. Use Social Media. If so, good job! If not, why not?
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 27, 2012
    [Generation] Starting From Scratch: 10 Steps To Launch A Content Marketing Strategy
    In addition, we invite you to check out Find New Customers new SCORE Demand Generation program. At the recent Content2Convert Conference in NYC, Aldath Albee of Marketing Interactions presented a 10 step content marketing program. I wish to thank my good friend Arthur Germain of The Communication Strategy Group for taking copious notes.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 22, 2012
    [Generation] Want to Improve Profits Quickly? Reduce Sales Discounts
    Why don’t you also check out the new SCORE Demand Generation Program from Find New Customers ? Reducing Sales Discounts delivers a major lift to the company’s profile and market valuation. Want to work on something this week that will make a big difference to the profits and market cap of your firm? What do you think?
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 25, 2011
    [Generation] Building a Winner by recruiting flaws
    Jeff Ogden is the President of the B2B lead generation consultancy, Find New Customers. Article in the Wall St. Journal with lessons for hiring managers everywhere. How to Forge a Softball Powerhouse. Hofstra Coach Started with a Broken Pitching Machine and Built a Team to Be Reckoned With. Twenty-one consecutive winning seasons.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 5, 2010
    [Generation] A simple strategy to convert blog visitors into sales leads
    That in fact, the trust and thought-leadership that regular b2b business blogging generates is spotted by a cursory glance. Could we be making more use of our RSS feed to generate leads? If you’ve read {grow} with any consistency you’ll recognize Jon Buscall as one of the most vibrant intellectual voices in our community.
  • BIZNOLOGY  |  TUESDAY, AUGUST 27, 2013
    [Generation] Owning Google Search is so easy–yet very very hard
    Being compelling means that you can create an environment that is safe, generative, nurturing, and structured — can you be a compelling social media camp counselor? 'Image via CrunchBase. couple years ago, SEO held a lot of secrets. But, no more. If Loopholes. It’s And it’s mostly worked, too, until recently. Well, Yelp!
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2011
    [Generation] 11 Ways to Totally Screw Up Your Inbound Marketing
    For most businesses, driving traffic is not a revenue-generating activity; that traffic needs to take an action that gets them closer to becoming a customer. There are a lot of rules to follow to create a (near) flawless inbound marketing strategy. 11 Ways to Screw Up Your Inbound Marketing. Who can the sales team close? You know why?
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Generation] How to Get More People to Open Your Emails [Video]
    Our control generated a 0.73% CTR, and the personalized version generated a 0.96% CTR. 'For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. Will they hit spam?
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 8, 2011
    [Generation] Do You Know The Most Important Number In Marketing
    answered a question on how to measure the effectiveness of B2B Demand Generation  using the 4 Vs: Value. We use email, outsourced telemarketers, inside sales reps – all in an attempt to generate leads for sales and revenue for our business. And most senior marketers rely on some common or standard measures of success. Volume.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 26, 2011
    [Generation] Change Is Coming To B2B Marketing. Are You Ready?
    The real question becomes this:  are you going to embrace this change and transform costly, low-yielding marketing programs into finely-tuned lead generation machines? Imagine for a moment that you could identify precisely the effectiveness of your marketing activities. 78% of Internet users conduct online product research. Who are they?
  • BIZNOLOGY  |  FRIDAY, DECEMBER 6, 2013
    [Generation] 4 ways to keep a blog on schedule
    Consistency is one of the biggest ways you can help maintain and generate business by putting your blog on the top of the search engines. '(Photo credit: Wikipedia). By now you know how important it is to regularly update your blog. However, creating unique, entertaining, informative, and relevant content takes time. Create a Schedule.
  • LEADER NETWORKS  |  TUESDAY, APRIL 10, 2012
    [Generation] A Small Organization Creates a Big Community Success Case Study: ASCA's SCENE for School Counselors
    Vanessa: How did you inspire so much user-generated content and member engagement on the community? The community generated a lot of buzz among professionals and graduate students. When you're searching high and low for the next big thing, or scanning the edge for the next new thing, you can miss real success stories. Have at it!”
  • HUBSPOT  |  THURSDAY, AUGUST 5, 2010
    [Generation] 4 Ways News Releases Boost SEO
    Are you looking for another way to generate more content pages? With a little thought, you can generate numerous ideas for creating newsroom articles. Want to learn more about how creating remarkable content can lead to PR coverage and lead generation? You can read more from Greg on his B2B Inbound Blog or follow him on Twitter.
  • MARKETING CRAFTMANSHIP  |  MONDAY, APRIL 29, 2013
    [Generation] Three Myths and Realities of Client Newsletters
    The sad truth is that your success is more important to your competitors, and to current and prospective employees than it is to people who generate revenue for the firm. 'Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size.
  • INSIGHTIQ BLOG  |  MONDAY, DECEMBER 31, 2012
    [Generation] 3 New Year’s Resolutions for Marketers
    common exercise at this time of the year is to generate a list of New Year’s Resolutions. Well, another year is in the books. How did 2012 turn out for you? Whether it was a wonderful year, or a trying one, it’s important to reflect back on it and make note of the lessons learned in order to improve for the future.
  • DIGITAL VOICES  |  MONDAY, APRIL 30, 2012
    [Generation] Driving Social Engagement (Part 1) - Facebook's "like" and"share" buttons and how they can work for your social media marketing
    Follow Button : This button should be used to promote your social media profiles to help generate fans or followers for the particular accounts you're using. When talking with organizations about social media, it's clear that there are different levels of comfort and awareness across various industries. Tale of the Tape: Facebook.
  • DIGITAL VOICES  |  TUESDAY, DECEMBER 6, 2011
    [Generation] 5 tips to Improve Your Company’s Customer Service on the Web
    Providing a support forum or wiki on which customers share their own insights on product use or troubleshooting can be another way of generating additional information and allowing customers to bypass the call center. Your customer support pages must be designed to address customer goals, and provide easy to find (and implement) solutions.
  • DIGITAL VOICES  |  THURSDAY, MARCH 31, 2011
    [Generation] Keeping Design in Mind: Creating a Curiosity Cascade
    If your email marketing service automatically generates the text version, make sure you look at it and check that links are presented correctly. Fewer than 33% of emails are being delivered with images [2]. The end game: get them to your landing page. The Curiosity Cascade: What’s this? Looks interesting. ll click. What do you have to offer? 
  • SALES LEAD DYNAMICS  |  WEDNESDAY, AUGUST 18, 2010
    [Generation] Don’t Baffle your Prospects with “Corporate-speak.”
    Next Generation – This is a euphemism for “new and improved.” What did he just say? Let’s touch base to arrange a little face time so we can appear fully engaged. Let’s be proactive, synergistic and leverage this thing. Net-net:  It’s a win-win. Got it? . This monologue is not real. To hear the ad, click here. The ad is a spoof.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 18, 2010
    [Generation] Reviewing Our 2010 B2B Social Media Predictions
    Social Media Lead Generation Becomes Common Place. While social media lead generation is definitely happening across multiple platforms, this is not a common occurrence. Many B2B companies are still challenged how to move beyond engagement to lead generation. Sales Staff Get Social Media Savvy. and social CRM.
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Generation] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    It’s easy to generate tremendous traffic and buzz on Facebook if you’re a major brand advertiser with buckets of money to spend, but what about small businesses with much more limited means? It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Facebook Changes.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, SEPTEMBER 9, 2009
    [Generation] Stop Being a Marketer. Start Being a Publisher.
    As Paul Gillin suggests in The New Influencers, content marketing is all about engaging in a conversation with your customers and prospects: The next generation of customers will want to interact with businesses in very different ways. Generate High-quality Editorial Even with Limited Time and Dollars. The Paradigm is Shifting.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Generation] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    In terms of generating “social shares,” either correlation doesn’t equal causation or Matt Cutts is being …at best misleading, at worst duplicitous. Image credit: Young Digital Lab. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JUNE 9, 2014
    [Generation] 3 Reasons Your Website Isn’t a Brochure
    And, if you’re still relying on a brochure website to drive online business, it’s most likely why it isn’t getting found in Google or generating inquiries for you. '“Our website is our online brochure,” I often hear from owners of small industrial companies. They definitely weren’t sexy. No more print costs. Just set.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 9, 2011
    [Generation] Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process
    By enabling a publishing rather than a traditional point production approach, Avitage helps companies generate the volume and quality of relevant content required to fuel lead gen and nurture and sales enablement initiatives. We're pleased to present this guest post by Jim Burns of Avitage. The concept of re-purposing content is maturing.
  • HUBSPOT  |  TUESDAY, JUNE 29, 2010
    [Generation] Help the Unemployed Stormtroopers [Comedy Video]
    Want to learn effective ways for generating leads and marketing in a economic downturn? After the fall of the Empire, it was pretty tough for Stormtroopers to find new jobs. What skills could they offer potential employers? How would they affect the company culture? Help the Stormtroopers. Watch the video. Want more videos?
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 26, 2012
    [Generation] How to Save Time & Effort with Your Social Media/Facebook Posting
    Jeff Ogden is the President of the sales lead generation company Find New Customers. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Small business owners face a key dilemma when promoting their businesses via social media. It can be incredibly time-consuming. Or do they? No problem.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, MAY 9, 2012
    [Generation] Why Great Ideas Fail
    According to Steinberg, “…earmarking significant money for idea generation is challenging for most businesses because of the accountability and financial transparency required by financial analysts, shareholders, and employees – an ingrained ‘what will you do for me next quarter?’ ’ reality.”
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 23, 2012
    [Generation] The Emerging Role of the CMO
    Ecommerce and social media combined is introducing the concept of “social commerce” In essence, leveraging social networks/communities, sharing, ratings, reviews and references in order to generate revenue. The B2C and B2B Buyer Controls the Sales Process. Key Points from the Video. This applies to B2B and B2C.
  • VISIONEDGE  |  TUESDAY, APRIL 1, 2014
    [Generation] Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics
    Since time is of the essence, some of the ideas we discussed revolved around purchase intent behaviors, channels, and touch points that would facilitate near-term revenue generating opportunities. She followed with, “I was barely holding on to key resources this year, and now my budget’s taking another hit!” 
  • CONVERSIONATION  |  SUNDAY, JULY 29, 2012
    [Generation] How to Earn Trust When Distrust Rules
    Smart organizations understood this and realized they had to put their customer first and find other ways to provide value and generate more revenue, instead of broadcasting messages, promoting only themselves. Generating revenue is directly related to providing value. Relationships are based upon trust. What can they really expect?
  • PAUL GILLIN  |  MONDAY, MAY 31, 2010
    [Generation] Great Events This Week
    There are a couple of events coming up in the Boston area this week that I hope you’ll attend. On Thursday, June 3, the Mass. Technology Leadership Council is hosting its second annual Social Media Summit. David Weinberger (right) kicks it all off as our keynote speaker. can’t wait to hear about his next book. Sign up here. Sign up here.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Generation] 25 social media listening aids to increase your hearing
    So even if you don’t have an eye for design, you’ll still be able to generate a report with a click of a button. '78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). Does your business listen?
  • HUBSPOT  |  MONDAY, AUGUST 30, 2010
    [Generation] Top 5 Inbound Marketing Articles to Start the Week: Rockin Reviews
    In this week's top inbound marketing article, John Jantsch discusses his best tips for generating positive and genuine online reviews and testimonials on a routine basis. Instead, embrace them as a way to generate positive testimonials for your company. Ways to Get Rockin Reviews. Author: John Jantsch of Duct Tape Marketing Blog.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Generation] 17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice
    For instance, you can share company photos, favorite infographics, user generated pins, and even lead-generation content. Read our how-to guide for generating leads with Pinterest. Instead, get your email lists organically -- they’ll take a leeeetle bit longer to generate, but your list will be much more engaged.
  • INBLURBS  |  THURSDAY, JANUARY 20, 2011
    [Generation] 7 Ways how to empower your social networking with blog commenting
    How many sales leads does your website generate? When a social media marketing agency thinks of getting awareness through social media channels, it prefers to use Facebook, Twitter and Youtube to reach the people. Moreover, it tells us how to get customers involved in our business. Research the blogs that your customers are reading.
  • INBLURBS  |  TUESDAY, DECEMBER 28, 2010
    [Generation] 10 Business tools for Small Business
    Squadhelp : It is a tool that lets you pull the crowd by running viral video creation and viral marketing contests that help in generating traffic to your business website. If you are looking for a small business and then you need to grow you business very well. Now, they are also looking for business online to get information.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 17, 2013
    [Generation] What to Do With Mid-Funnel Prospects?
    'Okay, your demand generation campaign delivered a lead, and the demographic data checks out: Good industry? According to a recent report from Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready leads, at 33% lower cost per lead. Check. Right title? Check. Big budget? Check again. Now what?
  • ANNUITAS  |  THURSDAY, DECEMBER 22, 2011
    [Generation] Five New Year’s Resolutions for the CMO
    CMOs who shy away from using social media as a key channel in their demand generation strategy will soon come to find themselves far behind their competition who have embraced it.  As one sales person once told me, “Maybe if I knew how the opens and clicks were helping us generate high quality leads, I would care. Be Socially Engaged.
  • INBLURBS  |  FRIDAY, NOVEMBER 19, 2010
    [Generation] How to get more Sales and Customers with Inbound Marketing
    Helps you to generate a massive amount of leads. How to help your clients generate more sales ready leads. How many sales leads does your website generate? Inbound Marketing is the new strategy of marketing through Internet. Simple tips to increase sales and customers through Inbound marketing. Creating your own Website or blog.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 14, 2012
    [Generation] 14 Must Attend Dreamforce Sessions for Marketers
    Jeff Ragovin, Buddy Media’s Chief Strategy Officer, will provide a how-to for establishing a strategy for generating conversation and engagement. by Jesse Noyes | Tweet this It’s that time of the year again. Dreamforce is upon us. With the sessions now released, we wanted to give modern marketers attending some guidance setting their agendas.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 21, 2011
    [Generation] Improving Sales Efficiency and Productivity Crucial to Driving Revenue Growth
    But, just as important, in my view, is improving the corporation’s sales efficiency and productivity – in fact, strengthening the entire revenue generating process on an enterprise-wide basis. Generating outsized revenue growth in 2011 and beyond is not just a dream of CEOs and their C-suite colleagues.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 7, 2014
    [Generation] 50+ Expert Resources for Internet Marketers
    Whether you’re heavily involved in the world of SEO – or maybe it’s lead generation that is more your thing?  – whatever your focus or status, the resources below are sure to help you stay up-to-date with the latest trends in the industry. Lead generation articles and content from LeadLizard.com. by Danny Dover on Moz.com.
  • ENGAGE  |  TUESDAY, MARCH 29, 2011
    [Generation] Want Infinite Blog Post Ideas?
    I saw the best minds of my generation destroyed by Facebook. OK, so maybe destroyed is a bit dramatic, but they were at least heavily distracted by it. And so it goes. We in the world of content marketing have a lot of things to click on. There are blog posts to read. There are whitepapers to download. There is research to skim.
  • MARKETING ACTION  |  WEDNESDAY, MAY 1, 2013
    [Generation] 9 Steps to Revitalize Your Tradeshow Marketing Strategy
    Half of the booths seem to be lively, attracting large crowds, generating buzz and full of energy. The other half seem to generate no interest and are filled with employees who look bored and envious of the booths around them. Don’t wait until the tradeshow to start generating buzz; get buzzing before the event. license.
  • HUBSPOT  |  WEDNESDAY, APRIL 24, 2013
    [Generation] 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]
    While 15% of respondents were tying their inbound results directly to revenue or customers/wins generated, a surprising 34% of businesses cannot or do not calculate overall inbound ROI. Today, we’re excited to share the 2013 State of Inbound Marketing Report. Tweet This ). 2) Inbound delivers on ROI promises, providing more and cheaper leads.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, MARCH 21, 2014
    [Generation] Client Newsletters: Empty Suit of the B2B Marketing Mix
    The sad truth is that your success is more important to your competitors, and to current and prospective employees than it is to clients who generate revenue for the firm. 'Most Client Newsletters Deliver No Tangible Business Value. MYTH #1:        Your Firm Needs a Client Newsletter. Blowing your own horn can also backfire.
  • MARKETING CRAFTMANSHIP  |  MONDAY, NOVEMBER 18, 2013
    [Generation] Why Public Relations Does Not Sit at the Senior Management Table
    The delta between the PR function and revenue generation eliminates that rationale from consideration as a means to argue inclusion of public relations at the management table. If the Edward Bernays era is considered the profession’s starting point, then public relations has had nearly a century to earn its seat at senior management’s table.
  • MARKETING CRAFTMANSHIP  |  SUNDAY, SEPTEMBER 15, 2013
    [Generation] Make Your Corporate Anniversary Worth Celebrating
    Philanthropy – Rather than hosting an expensive celebration or social event, a charitable tactic may generate greater client goodwill and provide opportunities to promote the firm’s anniversary (and underlying values.) Framing the core messages that will be expressed through the program, and. But activity is not the benchmark for success.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 6, 2013
    [Generation] 5 Lessons to Keep your Global Website from Getting “Lost in Translation”
    'Dealing with a global audience is a fact of life for enterprises doing business online, and the days when you can hope to keep your non-US customers happy by simply listing a phone number for the in-country sales representative have long since passed. If you aren’t, trust me, somebody else will be right there to woo your customers.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 13, 2013
    [Generation] Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom
    At Marketo, we’ve found that social marketing is a powerful lead generation tool. 'Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. In June, Nordstrom announced that they’ll be arranging their displays based on Pinterest activity on their products.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 5, 2013
    [Generation] How to Optimize Google AdWords with Offline Conversion Tracking and Marketo
    Now, however, companies can measure and optimize for true qualified lead generation. The primary goal for many marketers is to generate opportunities for sales, but many lead submissions never turn into sales accepted opportunities. Marketo Integration. Why This Matters. Nurture leads before passing them to sales. 
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Generation] 20 Stats Every Global Social Media Marketer Should Know
    Strategy 4: Offer online promotions and encourage user-generated content. 20) Chinese users are 3 times more likely than Americans to make a purchasing decision based on user-generated content on social networks, such as blog posts or comments. "Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. at 47.7%.
  • WWW.BRAINSHARK.COM  |  MONDAY, JANUARY 28, 2013
    [Generation] Will Online Video be the Top Marketing Trend in 2013?
    For example: Online video makes it easier to generate more content. Live webinars and in-person conferences provide a great way to generate new leads and build relationships with customers and prospects. Demand Generation. Demand generation. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Tweet. Disqus.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 2, 2013
    [Generation] The Psychology of Selfies
    Do they enjoy demeaning a generation as narcissists? 'Celebrities like Rihanna, Miley Cyrus, Lady Gaga and Justin Bieber lead the selfie trend. am a social media outlier. have never posted a “selfie.” ” In fact, I didn’t get it. The third- most used hashtag on Instagram  is #me. That’s a good thing. Especially females.
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Generation] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
    In the columns of data provided, I can see the number of favorites, retweets, and replies generated from each individual tweet, in addition to click data for any links included in my tweets (although, unfortunately, it doesn''t seem to show clicks for hashtags). Ready for it? Get excited. Tweet Performance Analytics! Who Has Access? And then.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Generation] Beat the Dead Horse or Cold Call
    good salesperson will generate their own pipeline in the absence of it from other sources. Encouraging/training the sales person that a better use of their time would be to do their own demand generation through cold calling or cold connecting in the social world is key, regardless. How does the pipeline feel relative to other months?
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Generation] 4 Types of Calls-to-Action You Need for Marketing Success
    Collect these insights, and optimize your strategies for maximum lead generation. If you are a company that generates leads, you probably have some differentiation across your marketing offers. This is an excerpt from HubSpot's new ebook An Introduction to Effective Calls-to-Action. Download your free, full copy of the ebook here.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 30, 2009
    [Generation] The Fun Theory: How to Change Behavior
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? You have to fill out forms, get approvals, and meet goals otherwise there’s no pay raise or bonus. Some food for thought.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 15, 2010
    [Generation] The Danger of Email Marketing Benchmarks « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Our open rates average 30%.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JULY 23, 2010
    [Generation] What Trigonometry Has to Do With Marketing?
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing? recent post by Chris Brogan talking about Typing Classes reminded me of my own experience. had classes on those old typewriters and you had to press each key really hard.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MAY 15, 2011
    [Generation] DIGIDAY:TARGET, or, Yogi Berra Meets Data in the Online World.
    Now it might be tempting to claim that our space generates significantly higher volumes of data or more diverse data, but is that really true? I was scheduled to attend the DIGIDAY:TARGET conference on May 4 but wasn't able to be there. Download the conference agenda and presentations.) Pros: • Richer data content from any given data source.
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 27, 2010
    [Generation] 10 Tips for Better Email Design
    Recently, I’ve written about role of email in demand generation , getting people to read your emails , and email personalization. If you’ve worked on all of that, you’re pretty advanced already. But there are still things that could go wrong, such as the actual look of the email once it’s delivered to the inbox.
  • MARKETING EDGE  |  SATURDAY, FEBRUARY 28, 2009
    [Generation] Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You
    Put the dots together and you’ve got your self a fully functional, multimedia newsroom, ready to capitalize on issues in your universe, whether they are generated internally or externally, framed in a style that is more valuable to your audience and distributed in a channel that is likely to share your story with others.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 6, 2013
    [Generation] How to Get Your Prospect to STOP, LOOK and LISTEN to You (with content marketing)
    We added a link for the great white paper on B2B demand generation, How to Find New Customers, right here at top right. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. Get a great deal on WPEngine for your blog here. Choose your target.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 19, 2010
    [Generation] Are You Going Too Far in Your Sales Calls?
    Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ”. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. Special guest article by Jill Konrath of Selling to Big Companies. The Fantasy. The Reality.
  • HUBSPOT  |  TUESDAY, MARCH 27, 2012
    [Generation] 9 Ways to Increase Visibility for Your Best Blog Content
    This tactic can be used for a quick lead generation offer and to gain more visibility for your best blog posts. The linking opportunities don't end with your lead generation offers; it's crucial to grow your inbound and internal links within blog posts to increase blog post visibility in search engines. What a shame.
  • BIZNOLOGY  |  MONDAY, MAY 27, 2013
    [Generation] 5 Ways to Get the Most From Google+ Communities
    The network is even moving towards automatically generating hashtags for posts, based on the content of the link or event attached. 'Photo credit: Wikipedia. But this post is about using Google+ communities, which are fast becoming the a hotter version of Facebook groups. image credit: global web index. Share Posts from Your Profile.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 5, 2013
    [Generation] Spending more time on SEO than adding value to Google?
    'I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia , Silver Diner. This is something we do seasonally. Hummingbird’s Secret. ” Give Value to Google. Google Needs Copy and Content More than Inbound Links. Google Still Believes that Books Make the Library. the perfect template (Responsive, HTML5, swipeable?),
  • HUBSPOT  |  THURSDAY, JANUARY 3, 2013
    [Generation] 8 Real-Life Examples of Outbound Marketing Gone Terribly Wrong
    Hopefully promotions for season six of Mad Men will generate the right kind of buzz. Every marketer has had that foot-in-mouth moment (we've even written a whole blog post about some of our most notable ones). And you know what makes prevention a lot more difficult? It's not that you shouldn't engage in some of these tactics once in a while.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Generation] YouTube - Informal Learning in 10 minutes
    Ive been following your work for a year, and this summary of your theses generated numerous quotables. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. Share. Favorite. Playlists.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 24, 2011
    [Generation] How do you make your content go viral — offline?
    Enabled by widespread access to high-speed Internet and free publishing tools like blogging and Facebook, a new generation of influencers has emerged who have created a niche by being able to create compelling content and move it through an engaged network. You’re probably stressed. The information density of our wold is overwhelming.
  • B2B LEAD BLOG   |  TUESDAY, JULY 5, 2011
    [Generation] Why Smart Marketers Think Like Manufacturers
    Tweet Lead generation has a lot more to do with manufacturing than you might suspect.  The great challenge with B2B lead generation is complexity. Using these five economic principles together can help marketers manufacture efficient B2B dialogue in their lead-generation factory. Unit costs come in lots of familiar flavors.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Generation] 5 Free Tools to Research Demographics for Your Facebook Ads (with Infographic)
    You just have to enter the keywords utilized by your targeted audience and you will be able to get the 10 geographical locations where the keyword generates interest. Currently, Facebook is the fastest growing social networking site in the world with over 800 million users and growing. Search Engines. Quantcast.com. Google Ad Planner.
  • CONVERSIONATION  |  TUESDAY, MAY 24, 2011
    [Generation] B2B Blogging Trends 2011: Towards an Integrated Approach
    Don’t forget feedback and user-generated content. In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. included). Should a company blog? Should employees blog? There are no “musts” in business. However, when not blogging you are missing out on important opportunities.
  • THE ROI GUY  |  SUNDAY, MARCH 24, 2013
    [Generation] Are White Papers Dead?
    For traditional white paper campaigns, it now takes significantly more reach to generate the same amount of lead responses. As a result, IDC reports that Interactive White Papers generate 3x more leads than traditional white paper fueled campaigns, and result in 150% more qualified leads per campaign.
  • EB2BLEADS  |  SATURDAY, MAY 7, 2011
    [Generation] 3 Critical Components Of An Integrated Marketing Automation System
    B2B Marketing specialist in online Lead Generation and Lead Nurturing Modern B2B Marketing , coined Inbound Marketing , is just like good sales , it’s a system in which an audience interacts with your marketing at different levels of your content, indicating their level of engagement and interest or readiness for a sales engagement.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Generation] After an Event: How to Connect and Follow up on Email + Social
    If you’re uncertain how to take the next steps, or want to make sure to capitalize on the enthusiasm generated at your event, keep reading. Want to tap into the enthusiasm generated at your event? 'In the world of digital marketing, it’s easy to forget that some email addresses are collected in person. Now what?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2011
    [Generation] Strategies for B2B Marketing in a Recession, Part 2
    In such companies, Marketing and Sales operate in separate silos; Marketing generates leads and unloads them onto Sales. They’ll grow faster and generate more cash. What new operational efficiencies have you employed to generate revenue, and how have your B2B marketing processes shifted in response to the recession?
  • B2BBLOGGERS  |  MONDAY, MAY 24, 2010
    [Generation] Open Leadership A Book Review | B2Bbloggers.com - B2B Social Media.
    Topics include content marketing, B2B social media, demand generation, marketing automation, and more. In Open Leadership How Social Technology Can Transform the Way You Lead, Li goes well beyond the hype of social media and discusses how to transform your organization to lead in the 21 st century. Bottom line Open Leadership is a must read.
  • HUBSPOT  |  FRIDAY, APRIL 6, 2012
    [Generation] 8 Ways to Boost Ecommerce Shopping Cart Conversions
    In fact, an A/B test from LessEverything showed that simply placing a phone number more prominently on the website generated a 1.8% You can do this by displaying the checkout or add to cart button near large, high-quality images and away from cluttered text like user-generated reviews or comments. billion in annual sales. Yikes.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2011
    [Generation] The Ultimate List: 24 of the World’s Largest Social Networks
    The site offers standard business networking opportunities for finding new jobs, forming partnerships, generating business ideas and attending events. Nowadays, when we talk about social media, we usually mean Twitter and Facebook. Sometimes, we include YouTube, LinkedIn and Foursquare in that category. Ameba - Japan. Badoo - Global.
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, MAY 24, 2010
    [Generation] The Brave New World of B2B Marketing - Are You Ready?
    The further you stretch your resources and attention span (and your understanding of your markets), the less impact you will have on any of your target segments and people, reducing your demand generation and conversion rates significantly. Your B2B markets are changing rapidly. B2B buyers are more sophisticated than ever. More on this later.
  • ENGAGE  |  WEDNESDAY, DECEMBER 21, 2011
    [Generation] 5 Content Marketing Resolutions (That You Might Actually Keep)
    will have a means to measure the success of my marketing effectiveness Desire to generate ROI isn’t a new thing for 2012. properly optimized post, however, can generate traffic for years. T he resolution bandwagon is full of false hope and empty promises at the beginning of every year. Unfortunately, magic has nothing to do with it.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Generation] The Right Way to Answer a Work Email
    measured leads generated from the landing page social sharing buttons and compared to thank-you pages, these LP buttons generated very, very few leads each month. 'Here is an email exchange that just happened between Joe Chernov , our VP of Content, and me. link] hubspot.com/content-creation- templates ? What a waste of time! Point.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, DECEMBER 13, 2011
    [Generation] 10 Sales Trends for 2012
    Our leading hypothesis is that sales channels will take on responsibilities that have traditionally belonged to Marketing, including upstream demand generation, awareness, and early consideration. (the following is a guest post from Nick Toman, head of the Sales Executive Council, our sister program for heads of sales. So what did we miss?
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 14, 2012
    [Generation] Applying the Olympic Model to Marketing and Sales Alignment
    The marketing department builds awareness and generates inquiries, then hands off qualified leads to the sales department who applies their magic to convert these leads into customers. The end goal for each department is the same – but each participant in the process knows exactly how they contribute to generating revenue. swimmers.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 18, 2011
    [Generation] Savvy Week in Review - March 18
    One to file in your "at least I have never done that file" Lead Generation is NOT IT by @ardath421. B2B Social Media Lead Generation Explained by Eric Schwartzman via @briansolis. Ah, springtime is in the air and we're feeling invigorated seeing signs of new life budding all around. Happy spring equinox!
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Generation] How Social Media Capitalism Will Affect Your Future Marketing Strategy
    For example, if your blog generates a lot of traffic from first-time visitors, then asking them to join you for a product demo probably isn't the best pick-up line. We are all living the marketing high life. Today, great inbound marketers can transform their business thanks to "free" traffic and leads from social media and search engines.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 7, 2012
    [Generation] Quality Above Quantity: Where’s your client on the spectrum?
    After this level, the lead will generate a significant interest in what you have to offer. It’s easy to tell when your client has crossed that threshold from “interested” to “paying customer”  Consider what you do when buying a new electronic. If not, you should. Why is this helpful?
  • B2B MARKETING ONLINE  |  MONDAY, SEPTEMBER 6, 2010
    [Generation] Facebook, B2B and the Beatles – no really!
    This quote neatly encapsulates a lack the vision and the failure to understand change and consequent new opportunities, the kind of attitude which is typically exhibited by older generations in response to youthful enthusiasm. “Music’s all very well John, but you’ll never make a living out of it.” Why is this happening?
  • B2B MARKETING ONLINE  |  FRIDAY, AUGUST 6, 2010
    [Generation] Why SMEs need their own social space
    Conversely, one-third of companies would be willing to pay for access to a network that supplies business advice and marketing tools such as lead generation assistance. Guest blog by Jeremy Whitaker, CEO, B2Group. of all UK enterprise. So how can this be? Could it be the lack of existing clubs and networks that are the issue?
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