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  • CLIENT BRIDGE  |  MONDAY, NOVEMBER 5, 2012
    [Generation] INFOGRAPHIC: Content Marketing Metrics
    Content marketing has generated a lot of buzz this year, but how do you measure content marketing success? Based on a survey of over 1000 marketing professionals, here's an infographic from Pardot on how to measure the results of content marketing. View Original Article
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 21, 2010
    [Generation] What Type of Website Do You Need?
    website has taken the place of the corporate brochure, and it can play an important role in: Generating leads. Helping you generate publicity about your company. Websites have become an important part of B2B marketing. Nurturing existing leads. Communicating to existing customers. Design - look, feel and layout. Download it Here
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Generation] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    It''s debatable whether Bislr’s approach is significantly different from being a marketing automation “platform”, but Bislr itself is clearly part of a new generation. think the answer is: probably not. The other issue that just started to surface as the discussion petered out was the nature of platform integrations. But I digress.
  • HUBSPOT  |  MONDAY, JANUARY 20, 2014
    [Generation] Marketing Campaigns That Broke the Internet [SlideShare]
    Keep them hooked -- switch between tension and relief to generate suspense. "Do you want to break the internet?". That''s what Grégory Pouy , founder of French digital consulting firm La Mercatique , poses in his latest SlideShare in which he breaks down the best digital campaigns of 2013. Or at least it feels that way. Inbound
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 14, 2014
    [Generation] What Makes a Good Marketing Platform? Rules for Platformality
    Some sort of self-generating wiki might work. That Scott Brinker is such a devil. Last month he goaded me into coming up with a framework for relating marketing technology to business strategy , which I''ll present at the MarTech conference in August. Here are my thoughts on this, folks. This means something specific.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 18, 2011
    [Generation] Hug your customers and prospects
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. If there is one mistake I see businesses make each and every day, it is this: They fail to show some love to customers and prospects! Case in point, we use a marketing automation software product – we’ve paid them a lot of money.
  • HUBSPOT  |  WEDNESDAY, JANUARY 22, 2014
    [Generation] 30-Day Blog Challenge Tip #21: Illustrate Your Ideas
    From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Blogging
  • PUZZLE MARKETER  |  WEDNESDAY, JUNE 6, 2012
    [Generation] 5 Reasons Email Marketing is Still Relevant
    Even with the growing popularity of social media, e-mail marketing is still one of the best ways to reach your customers.  Just about everyone has e-mail address, and they’re likely to pay more attention to their inbox than they are to the thousands of messages that come across social media feeds every day. 
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 8, 2013
    [Generation] Sales Prospecting Perspective Weekly Recap - Week of February 4, 2013
    Our last post of the week came from me as I discussed Social Media lead generation and some of the ways you can use Twitter and Linkedin. It's a great new tool for marketers to use in generating email lists at a fraction of the cost. The snow has started and lets hope you already have your milk, bread and eggs. must have tool for 2013.
  • HUBSPOT  |  FRIDAY, MAY 11, 2012
    [Generation] A Simple Guide to Measuring Facebook Ad ROI
    Is anyone (besides Fortune 500 brands with multi-million dollar budgets) generating ROI from Facebook? This post will show you how to determine whether your Facebook ad spend is generating you the kind of ROI you need to justify the expense. Step 1: Create a Facebook ad that includes a lead generating offer. And if so, how?
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Generation] Amplify Your Business with Social Media Giveaways
    But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics. Oftentimes just generating a fun experience with the chance for winning a freebie is enough to get a strong response.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Generation] How to Measure and Analyze Your Facebook Presence
    Use this data to understand which tabs on your Page are generating the most views, and optimize Pages that aren't generating much traffic. You have worked hard to generate fans, now take the time to keep them around! If you're not generating leads and customers from Facebook, you might consider altering your strategy.
  • MARKETRI  |  MONDAY, OCTOBER 15, 2012
    [Generation] The Gloriously Imperfect World of Professional Services Marketing
    The core of professional services marketing has become online content generation. My first day at Ernst & Young (circa 1990) – a big moment in this young professional’s life! Everything had to be perfect, so I quickly ran down the list. Freshly polished patent leather pumps – Check! Imperfect is the new perfect.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 21, 2015
    [Generation] How Big Data and Marketing Analytics Help Sales
    The latest generation of marketing solutions offers not just statistical data analysis, but also behavioral data and social media analysis that Marketing and Sales departments can use to discover answers to specific questions. This unprecedented data explosion is increasingly changing the way that people buy. Try googling the words “Big Data.”
  • SALES ENGINE  |  MONDAY, NOVEMBER 16, 2015
    [Generation] Selling With Content: What’s Repeatable and What’s Not?
    We must continuously evaluate whether or not these processes are worth the time and money spent, and if you agree that the ultimate goal of any sales and marketing program is to generate one-to-one sales conversations with prospects, then we must get smart about where to invest our energy and dollars. Businesses love repeatable processes.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 18, 2013
    [Generation] How Marketing Made Simple TV beats the pants off of Find New Customers – a better revenue model
    Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). This is why: Find New Customers, the sales lead generation company , has worked with firms like Protegrity , Comodo and KeyedIn to help them with their BtoB demand generation programs.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Generation] 9 Smart Ways to Measure Your Sales Enablement Efforts
    Although it is influenced by a number of other variables, such as the absolute number and quality of leads generated, it’s a good indicator. Tip : You can calculate your lead-to-customer conversion rate as long as you know the number of leads and customers generated in a particular time period. Traffic? Check. Leads? Check. Check.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [Generation] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    SMBs discover mobile apps for lead generation and brand awareness. This year, we will see a substantial amount of small and medium size businesses invest in their own mobile app for the purpose of lead generation and brand awareness. Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! Great!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 22, 2014
    [Generation] 4 Big Questions to Ask When Outsourcing Inside Sales Teleprospecting
    These questions and more are featured in our new guide, " Your Lead Generation Home Away From Home: How Outsourcing Teleprospecting and Inside Sales Functions Can Augment Your Tech Company''s Revenue.". 1. What are the most crucial factors to look for in an outsourced teleprospecting team? Most people''s answer would be: cost.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 16, 2011
    [Generation] How to hire great employees – every time
    While I’m today President of the B2B lead generation consultancy, Find New Customers today, I’m was Candidate B at the huge software firm. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. New hires rarely work out (almost 1/2 fail within 18 months!). Answer: Flip a coin.
  • HUBSPOT  |  MONDAY, FEBRUARY 21, 2011
    [Generation] SlideShare Launches Zipcast, Aims to Simplify Webinars
    Inbound marketing content can take on many forms, and one that is critical for lead and prospect generation is webinars. For those businesses that want to hold private webinars for lead generation, they have to sign up for a SlideShare Pro account. Webinars are an important part of the inbound lead generation process.
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Generation] How to Create a Google+ Business Page in 5 Simple Steps
    Intelligent marketers understand the importance of optimizing their page to make it not only more engaging, but also more valuable and effective for lead generation. Regularly share fresh content, react and respond to your fans, be engaging, and optimize for lead generation. But don't worry -- it's simple! Product or Brand. Other.
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 18, 2015
    [Generation] How To Avoid Being An Unknown Subject Matter Expert On Social Media
    Expert content has an 88% greater impact than brand content and 50% better than the user generated reviews, indicating investing in a subject matter expert strategy will pay out for your relationship building. If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no. He is an expert.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 14, 2011
    [Generation] 33 (of the) Best Marketing Strategy Guides and Insights of 2010
    “Have you EVER gone back after purchasing a piece of software and calculated whether or not you generated more money from that tool than what you spent on it? Lead generation: Real-time, data-driven B2B marketing and sales by MarketingSherpa Blog. What are our key objectives for social media marketing? You decide. Digg this!
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Generation] The 5-point plan: how to increase marketing ROI from call conversions
    65% of businesses still consider the phone their strongest lead source, so how can marketers track when their online efforts are generating phone calls? Guest post by Luke Rees. Every marketing executive wants to know when their efforts are getting through to consumers, and the online world is certainly making it easier to do so. Conclusion.
  • VIDYARD  |  THURSDAY, FEBRUARY 25, 2016
    [Generation] Podcast: Getting Personal with Video in an Impersonal World
    In this episode , we discuss where the need for personalized video content arises, why it is important for marketers, whether marketers are underutilizing video for lead generation, MarketingSherpa Summit, and more! The  B2B Nation Podcast is made up of expert opinions and advice on the most important topics in B2B sales and marketing today.
  • NUSPARK  |  THURSDAY, AUGUST 22, 2013
    [Generation] The Many Roles of an SEO Professional; What an SEO Tactician Does
    The new book, The B2B Executive’s Guide to Lead Generation SEO , gives an overview of tasks from a strategic point of view. What is a search engine optimization tactician. So here is a summary of the attributes of today’s search engine optimization tactician (at least attributes I need to have!):   We are Technical Analysts. Mobile SEO.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Generation] Why Modern Marketers Fail at Big Data
    The commercial generated enormous conversation, which is an admirable marketing goal, but it didn’t generate a specific conversation. (and how to stop failure from happening). You can find her on Google + ! Radius offers a marketing platform built on top of a database that sorts through billions of data about U.S. businesses each day.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 1, 2013
    [Generation] The 2014 B2B Content Marketing Report is Here! Today! Plus an Infographic!
    80% of them cite lead generation as a goal. It is that time once again and the Content Marketing Institute and MarketingProfs have released the 2014 B2B Content Marketing Benchmarks, Budgets, and Trends–North America Report. This is the gold standard report and you will be seeing it in presentations about content marketing for the next year.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 7, 2011
    [Generation] Business Blog: 4 Reasons to NOT Write Your Own
    You earn the most money – and generate the most productive return on your time – when you stay in your “area of strength. (Guest post by Adam Kosloff ). You’re swamped. You barely have time to scan the headlines of your favorite news feeds. Can this article save you time and/or money and/or hassle? Hopefully, it can. Not convinced?
  • HINGE MARKETING  |  MONDAY, NOVEMBER 18, 2013
    [Generation] Creating a Marketing Plan: A Guide for Professional Services Firms
    Second, we have added links to a host of resources to help you dig deeper into specific topics such as content marketing, online lead generation, search engine optimization, and developing high visibility experts within your firm. Once upon a time, creating a marketing plan for your professional services firm was relatively easy. Our Goal.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 22, 2013
    [Generation] 4 Ways to Drive ROI with Facebook and Marketing Automation
    Generate new leads with Offer ads. They’re a great way to share e-books, slide decks, and other great content, and most importantly, to generate new leads. Author: Daniel Ho Facebook advertising is a powerful tool for marketers. Segment your ads with Custom Audiences. Find new addressable prospects with Lookalike Audiences  .
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Generation] 15 best Big Data companies and why they stand out
    PriceWaterhouseCoopers generated $312 million from Big Data revenues in 2013. IBM has momentum in the Big Data market — generating $1.37 Only 18% of companies believe they have the skills necessary to gather and use insights effectively. source: McKinsey ). Simply collecting data does not unleash its business effectiveness. PALANTIR.
  • JUNTA 42  |  WEDNESDAY, DECEMBER 2, 2015
    [Generation] Why Brands Need to Acquire a Media Company [Here’s How]
    Dow Jones generates revenue from paid content and sponsorships. American Express generates revenue from selling more products and services. Last month, ESPN announced that it was closing the sports-journalism destination Grantland. But alas, Grantland is dead. They’ve never even thought of this. How to Buy Content Assets. Build it?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Generation] [Quiz] Who’s Your Content Marketing Crush?
    You have an analytical mind to prove why investing in that ebook will generate more business for your company. Author: Lizzy Funk Whether you like to write a blog post here and there, or you get paid to write ebooks all day, every day, we all have a little love for content marketing in our blood. Grammar skills? Check! Spelling Check?
  • SALESFUSION  |  WEDNESDAY, FEBRUARY 26, 2014
    [Generation] Inbound Marketing Strategy
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Inbound Marketing Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal.
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 31, 2012
    [Generation] Thought Leadership is the New Black for B2B Marketers
    Even the new content marketing is not enough to generate successful results, says Ernst. The old way of marketing features and benefits no longer works for B2B marketing success. According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Generation] The Inbound Approach to Turning More Leads Into Customers
    Using these tokens can go a long way toward transforming each email you send into a sales-generating tool. Here’s a real-life of example of how email personalization can work to generate sales. To dive deeper into how to maximize your customer generation efforts, check out HubSpot Academy’s Inbound Certification.
  • MARKETRI  |  THURSDAY, NOVEMBER 15, 2012
    [Generation] 5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)
    In fact, statistics show that companies that blog generate 67% more leads than those who don’t. So, it’s time to stop questioning whether you’re A/E/C firm should build a blog, and start exploring how you can engineer that blog into a lead-generation machine! Burgin Construction Inc. Englewood Construction Inc.
  • HUBSPOT  |  MONDAY, NOVEMBER 9, 2015
    [Generation] How to Overcome Objections to Get Your Company to Invest in B2B Inbound Marketing
    As a result, you're not generating the kind of activity and return you set out to achieve. Make sure you're using campaign tagging within your marketing tools and fight to make sure that marketing-generated leads are tagged and tracked in your CRM. A lot of marketing budget rejection can feel demoralizing. Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 7, 2011
    [Generation] The 7 Dwarves Present 7 Silly Social Media Myths
    Margie Clayman is the 3rd generation at her family’s marketing firm, Clayman Advertising ( www.clayad.com ) and is the resident blogger at margieclayman.com ( www.margieclayman.com ). A {grow} Community Week Contribution by Marjorie Clayman. So without further delay, the 7 Dwarves present 7 Silly Social Media Myths.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 16, 2013
    [Generation] The Secret to B2B Landing Page Construction: Foundation and Framing
    Landing pages are instrumental in B2B lead generation today. Artillery B2B Marketing Blog > The Forward Observer With the right supporting infrastructure and framework, landing pages can help B2B marketers increase the number and quality of leads. landing page is a website page specifically designed to convert visitors to leads.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 31, 2013
    [Generation] Sales Prospecting Perspective Weekly Recap – Week of May 28, 2013
    Monique Valcour, a professor of management at EDHEC Business School in France, wrote about bridging the gap between Millennials and the Baby Boom Generation in business and hitting the intergenerational sweet spot. Oh, the cube life. This week’s shared post is from the Harvard Business Review Blog Network. Now, on to this week’s recap.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Generation] An Insider's Secret to Avoiding Marketing Content Shortages
    Look at how much traffic, how many leads, and how many customers you are aiming to generate each month. For example, say in the past you produced 1 ebook and wrote 15 blog articles in a month, which generated X visits and X leads. These days, inbound marketers have to crank out content like never before. Wait -- you don't?
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 13, 2013
    [Generation] What eMagine Customer are Saying: Client Recommendations
    With their help, we have also seen an increase in our search engine traffic and lead generation and expanded efficiency in delivering information and services to our customers and prospects. Today we take a look at some client testimonials on our work with them: Lauren Maschio, Director of Marketing at VoltDelta. B2B Web Strategy
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Generation] Is Content Marketing A Sustainable Marketing Strategy?
    The post was shared thousands of times, generated hundreds of comments, and follow-up posts (you can now add this one). Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan. ” So first, the context.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 30, 2015
    [Generation] 3 Scary Truths about WordPress to Keep You Up at Night
    have made it my business to identify a stellar team of designers and developers who create great websites that generate results. The advent of open source, templated WordPress websites that non-programmers can create and maintain has been revolutionary. WordPress is an open source technology. Why would someone hack my my site? Is it secure?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Generation] 5 Essential Tactics to Jumpstart Your Google+ Business Page
    If you've created a page and do nothing else, here are the 5 things you should definitely be doing on Google+ to build a following and generate more leads. 1. Promote Your Best Offers to Generate Leads. Start Discussions With Your Followers, Peers, and Influencers. Think of this as an editorial calendar for your Google+ page.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [Generation] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. In round numbers, the top result generates 18% of click-throughs, the #2 result 10%, and positions 6-10 each get 4% or fewer of all clicks. hours to 6.3
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Generation] Content Marketing for Engineers
    Therefore, it has to be a collaborative effort between marketing and engineering departments to produce peer-to-peer content while at the same time meeting the lead generation objectives of the engineering company. I’ll go out on a limb and state that content marketing for engineers is different. know it’s Emerson again.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 10, 2011
    [Generation] The Business Process that No Longer Works
    B2B Lead Generation | the Process of the Past No Longer Works. Emails aren’t opened. A new and vastly more scientific approach is needed in B2B lead generation :  Buyer personas , content marketing , lead nurturing and scoring , and metrics – that’s what you need today. It used to work quite well. product marketing ).
  • CONTENT MARKETING TODAY  |  TUESDAY, JULY 17, 2012
    [Generation] “Headless Body in Topless Bar”: 5 Content Marketing Lessons from All-Time Best Headline
    Without an effective headline, you won’t get the readership you need to generate content marketing results. This New York Post headline is almost 30 years old. But,  It would be just as effective today as it was in 1983.  In fact, it’s a classic from which we can learn 5 important lessons.  . Be brief. Headless. Topless.
  • CONTENT MARKETING TODAY  |  TUESDAY, JULY 17, 2012
    [Generation] “Headless Body in Topless Bar”: 5 Content Marketing Lessons from All-Time Best Headline
    Without an effective headline, you won’t get the readership you need to generate content marketing results. This New York Post headline is almost 30 years old. But,  It would be just as effective today as it was in 1983.  In fact, it’s a classic from which we can learn 5 important lessons.  . Be brief. Headless. Topless.
  • MARKETING ACTION  |  TUESDAY, MARCH 17, 2015
    [Generation] Top 10 Takeaways from the “Rethinking the Role of Marketing” Report as Tweetable Stats
    But while this strategy does a great job generating new leads and keeping the sales pipeline full, it’s missing out on several vital parts of the engagement lifecycle. There’s a problem in the way B2B companies engage customers today. What are some of the key insights from the report? The #CMO can change that #CMO #RethinkMarketing.
  • VIEWPOINT  |  TUESDAY, JULY 14, 2015
    [Generation] PowerOpinions: Making Lead Scoring a Success Part 3 [Expert Advice]
    We generate high quality leads, align sales and marketing, and drive revenue. This is the final installment of a three-part series in response to the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Why did we ask? Part 1.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 4, 2013
    [Generation] Ted Talks – The Puzzle of Motivation with Dan Pink
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert, President of the sales lead generation company Find New Customers. Here at the top-rated B2B marketing blog Fearless Competitor, we believe Sundays are for learning. This is why we share TED Talks. This is why we share TED Talks. million times). Simple.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 26, 2014
    [Generation] Are your Sales and Marketing Teams Playing Nicely Together?
    It’s such a nice theory, but yet in so many companies, the Sales team isn’t happy with the amount or quality of leads being generated by Marketing. Sales Prospecting Perspectives is pleased to bring you a guest post from David Hazeltine, Director, Campaign Strategy at Fiserv. Sales and Marketing integration. The result?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2012
    [Generation] Why Every Business Blog Needs Evergreen Content
    Continues to Generate Leads: As a result of the continuous traffic it generates, evergreen content that is optimized for lead generation also has a powerful capacity to continually generate leads over time. Now take a look at which of your remaining posts are still generating leads for your business. Jump on it!
  • HUBSPOT  |  FRIDAY, APRIL 22, 2016
    [Generation] Applying Growth-Driven Design to Ecommerce Websites
    Instead of saying that your goal is, "to generate more revenue", set a more targeted goal like, "to increase product conversions by 10% (from 50 per month to 55 per month) in the next 6 months." It won’t be perfect, but it should be launched quickly so that you can start generating valuable feedback and revenue. goals?
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 14, 2014
    [Generation] The Death of Salesmen, Really
    There was an awkward pause, after which the sales man launched into a fast-paced monologue about how he’s using social media to do lead generation. Now sales people should be working on conversions of all those leads marketing has passed to them (or of the leads they generate themselves). Nooooooo! Don’t sell, ask.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Generation] 9 Quick Ways to Take Your Blog to the Next Level
    By tinkering with your blog post frequency and keeping an eye on your key metrics (unique visits, leads generated, etc.), you will eventually land on a publishing schedule that maximizes results without driving you bonkers. If you want to learn more about optimizing your marketing, download the full guide here. Section 1: Calls-to-Action.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 1, 2011
    [Generation] 5 Tips for Creating Share-Worthy B2B Email Content
    Just because your B2B email recipients are business contacts doesn’t mean your email content can’t be interesting enough to start conversations and generate social shares. If you can create share-worthy B2B email content, you can generate additional brand awareness and boost your potential for lead acquisition and sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 6, 2014
    [Generation] Social Media Automation? Here’s a rational plan!
    Scheduling content allows you to generate posts across several days or weeks without sacrificing content quality. Scheduling content allows you to generate posts across several days or weeks without sacrificing content quality. By Eric T. Tung, {grow} Community Member. Marketing generalists have enough on their plates. Here’s why.
  • MARKETING ACTION  |  TUESDAY, MARCH 10, 2015
    [Generation] Keeping Customers Loyal: Marketing’s Role in Retention and Expansion
    And that makes sense, because generating new leads is often their primary goal, and many marketers are measured by their success in creating sales-qualified leads. Most B2B marketing teams spend a lot of their time and money on customer acquisition. But what happens to those leads after sales takes over? So 20% – that’s a huge difference.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Generation] 10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013
    Customers today and in the newer generations want things that are simple and have been engineered to work together. by Lauren Harper | Tweet this The city of San Francisco was transformed this week as Oracle OpenWorld took over most of downtown, and Treasure Island, too. – Oracle. Oracle. Mark Hurd , President, Oracle. Brian Curran.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Generation] Why Blogging Is More Important Than Ever
    Companies that generate 15 blog posts per month average 1,200 new leads per month. An additional benefit is, it may generate actual PR. Set yourself apart from the competition and become a relevant player in your industry by investing in blog content, and turning your static website into something dynamic and lead-generating.
  • BIZNOLOGY  |  FRIDAY, MARCH 21, 2014
    [Generation] Creating great content for content marketing: don’t overthink it
    You have to develop a strategy regarding the kind of content you’ll create and how you’ll distribute and promote it, but you don’t have to re-invent the wheel when it comes to actually generating the content. (Photo credit: Wikipedia). Frequently, we hear our clients worry about how to keep a steady stream of content flowing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 18, 2015
    [Generation] 6 Content Marketing Lessons to Learn from Monopoly
    These terms are typically less competitive, making it possible to generate a piece of content (blog post, whitepaper, etc.) A few weeks ago, I was with some friends and family and we decided to dust off the Monopoly box for some old-fashioned fun. Here are a few: 1. Choose Your Piece and Stick With It. Lesson for Content Marketers.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2012
    [Generation] A Marketer's Complete Guide to Launching Mobile Apps
    recommend measuring success around your active install rate -- this tells you retention rate, or the number of people who install your app and then don't uninstall it -- the number of ratings you receive, your average rating in the app marketplace, and if you're selling your app, revenue generated from your app. Step 1: Define Success.
  • MODERN B2B MARKETING  |  MONDAY, JULY 16, 2012
    [Generation] Facebook Expert Dennis Yu on Breaking Edgerank & Creating Kick-A** Ads
    Over the last 3 years, he has guided the development of an ad serving platform that garners PPC, SEO, email, and facebook advertising, optimizing campaigns to online and offline conversions via phone, lead generation, online ordering, and coupon redemption. Dennis Yu:   I’ll give you one and half tips. We call this a mega ad.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Generation] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Also worth checking out is Scot’s follow-up to this post, The Four Principles of Social ROI Measurement , in which he contends that “the accumulation of ‘likes’ or ‘followers’ and the generation of engagement are not ends in themselves.  While certain aspects of social media have stabilized (e.g., B2B Social Media Guides.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 25, 2011
    [Generation] The State Of The Union In B2B Marketing
    According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report , the number one issue for B2B Marketers for 2 years running is generating quality leads. And this is almost twice as important as the next most important challenge of generating high volume of leads. political environment and B2B Marketing in 2011. The U.S.
  • SYNECORE  |  THURSDAY, JANUARY 3, 2013
    [Generation] 3 Digital Marketing Lessons from Amazon.com
    From detailed product descriptions to user-generated reviews, the website provides users loads of content that is Accurate, Relevant, and Transparent- pure ART. As this past holiday season demonstrated, US consumers are heading online to do their shopping in droves. According to comScore , an estimated 39% of U.S. Why should you care?
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 2, 2013
    [Generation] Online Marketing Strategy Gone Wrong: The Case of the Frozen Marketing Director
    This is especially true when the topic is one that generates fear or anxiety because it is unfamiliar. Our research on 500 professional services firms (see Figure 1) shows that 77% of firms already generate new business leads online. Sometimes we are our own worst enemy. There is a good reason why that is true. The Problem with People.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 3, 2014
    [Generation] 7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter
    Some of the people they reach will notice and follow you; plus engaging influencers can generate lots of new followers when they share your content. 4. Editor’s Note: Today’s post comes courtesy of Carter Hostelley , the Founder and CEO of Leadtail , a social strategy and insights firm. Musicians? Not so much. Make sense?
  • SNAPAPP  |  THURSDAY, JANUARY 29, 2015
    [Generation] The Modern Marketer’s Blog Roundup - 1/29/2015
    Read On>> HubSpot: 17 Demand Generation Stats Every CMO Needs to See. The headline says it all for this one – there’s some really interesting data out there about demand generation, and CMOs need to see it. Here’s what you missed in great reads for modern marketers this week: Marketo Blog: Flaunt Your Humanity. That was about it.
  • SNAPAPP  |  WEDNESDAY, MARCH 11, 2015
    [Generation] Creating the Right Content for a Holiday Campaign [Webinar Recap Part 2]
    Are you trying to generate more top-of-funnel leads? To generate net new leads, engage with an interactive infographic or simple poll with a short lead form. 2. Tools like Canva are great for quick and easy image creation – or try Pablo , a social media image generator just released by Buffer. 4. What’s Your Goal? you name it.
  • SAZBEAN  |  THURSDAY, MAY 22, 2014
    [Generation] Use Device Analytics to Engage Your Users
    Paperchase reported that applying analytics generated a 23 percent boost in online sales, notes Internet Retailing. However, iPhone generates the most mobile Web traffic from smartphone ad impressions, claiming a 53 percent market share to Android’s 44.5. Companies are investing in analytics because it brings measurable results.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Generation] The Fundamentals of Increasing Web Traffic from Social Media
    Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. By tracking conversions from social, marketers can determine how many leads, and how much money, social media is generating for them. But what do you do with these leads? Make your web properties social media-ready.
  • CRIMSON MARKETING  |  MONDAY, MARCH 16, 2015
    [Generation] How To Compete In An Omni-Channel World
    The popularization of smart phones and tablets, expanded offerings online and the maturation of a generation of buyers raised on the Internet have proven to be fertile ground for the bloom of digital marketing channels, and trouble for traditional commerce. Clicks are beating bricks with “Endless Aisles.”. What’s emboldening this trend?
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 21, 2011
    [Generation] 10 Blog Posts About Sales Intelligence
    Sales Intelligence in B2B Lead Generation – Vendere Partners. Sales Intelligence is often skewed in various definitions and mostly misinterpretation. However, the real crime of this story is the mere fact that many do not see the enormous benefits of acquiring a sales intelligence application for your sales team. Sales 2.0
  • HUBSPOT  |  MONDAY, SEPTEMBER 10, 2012
    [Generation] How Dynamic Content Makes Your Marketing a Helluva Lot More Personal
    Smart Content Generator: Informed by the database, a smart content generator will show or hide content (blocks of images or text) based on rules you set. If a website visitor has already downloaded a particular lead generation offer or purchased a particular item, use smart rules to remove that offer from their view.
  • MODERN B2B MARKETING  |  MONDAY, MAY 13, 2013
    [Generation] Anatomy of a Blog Redesign – 10 Best Practices from Marketo
    Our efforts have generated more than 27,000 inbound links plus 400,000 unique visitors and almost $2 million in directly attributed revenue each year (plus influence on much more). Generate leads. Generate leads. We started writing it in 2006 ( here’s the first post ) and have since published more than 950 articles.  Neat, huh?
  • HUBSPOT  |  TUESDAY, NOVEMBER 4, 2014
    [Generation] Welcome Back, Movember: Why This Viral Campaign Is Still So Successful
    There were a handful of spikes across the month that generated momentum-changing levels of chatter on both topics. Indeed, there was a sharp spike in social chatter on October 17th for the phrase "No-shave November" that generated nearly 3,000 mentions in a single day. It''s about to get a whole lot fuzzier in the office.
  • PAUL GILLIN  |  THURSDAY, JULY 25, 2013
    [Generation] Attack of the Customers Roundup, July 25, 2013
    Easy Steps To Turn Business Failures Into Customer-Generating Positive Case Studies. Recent stories of customer attacks, bad business behavior online and advice on how to prevent the latter. Don’t ignore customer service on social media. Open this article. Ever go public online with something your brand will regret later?
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Generation] What to Do When Facebook Goes Down
    Would you really see a drastic, marked decrease in leads generated, site visitors, or even sales? Using these aforementioned content types, there are several ways you can alter your campaigns accordingly to make up for the lack of traffic and leads generated while dilemmas like this come up. Allow me to elaborate. hope and think).
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 10, 2011
    [Generation] What Google’s New Algorithm Means For You
    Brian Rice ( @briansrice ) who is, at least in my mind, an SEO guru, the brains behind our website  Business2Community.com and also my work colleague has helped me generate this checklist to ensure your marketing efforts are putting you closer to supermodel and further from the alley bum. Google Announces Search Engine Algorithm Change.
  • B2BBLOGGERS  |  TUESDAY, AUGUST 24, 2010
    [Generation] Exclusive Interview With SAP's Director Of Social Media - Michael.
    With social media some of our content is more “user-generated” and then coordinated by our team. So the answer really comes down to how well we are supporting our corporate strategy through social media vs. measuring the number of leads or amount of sales we generated. Enjoy the read. Michael: Our customers are passionate. Sign up.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 1, 2013
    [Generation] Is Monetization Killing Facebook?
    Older generations value online privacy, and younger generations are learning to – and both are creeped out by Facebook’s increased focus on advertising. Usage of Facebook on desktops has declined in recent months. think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 17, 2016
    [Generation] Brand bullying and other things that need to change
    You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. If we want brands to show up in a more human way, shouldn’t we reward them? Ready for some fun?
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Generation] 24 reasons SEO and social media are inextricably linked
    59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. 20% say pay per click (source:  SiteProNews ). Search Engine Optimization (SEO)  is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. That’s a big mistake.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Generation] How CMOs Can Make Big Data Relevant to the Sales Team
    No longer merely in charge of brand building and demand generation, marketing departments in the Big Data era have a crucial role to play in directly impacting sales by distilling useful knowledge from the torrent of information that customers now have access to. Fast forward to the present. the equivalent of 520 million books.”.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Generation] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    New blog posts are also new opportunities to generate more leads. Check out the business blogger''s ultimate guide to mastering lead generation here. the percentage of site visitors who clicked on your CTAs), leads generated, and traffic sources. First-time inbound marketers: We''re so glad to have you! Measurable. Attainable.
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 21, 2014
    [Generation] Time to Bring Down the Curtain on Green Theatre
    But if that first sentence is b t then the second is the whole damn pasture.  In fact, it’s so artful that I’m almost sad I didn’t write it.  As an aside, folks, if your job is to come up with steaming piles like this, The Corporate B t Generator is a great site to help you crank out the methane. The world is complicated. Really  complicated. So
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 5, 2016
    [Generation] Emotional Sales Leadership
    In retrospect based upon the podcast I came away with even a stronger opinion on the topic of generating the right level of emotion-that is positive emotion into the sales team. Emotional Sales Leadership. I was recently interviewed on a podcast based in Europe around the topic of the importance of emotional leadership.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Generation] The 3 Most Important Aspects of Inbound Marketing
    This is done because, not surprisingly, it generates sales. And voilà, you generate a lead! Artillery B2B Marketing Blog > The Forward Observer Are you a bit overwhelmed by inbound marketing and all its moving parts? Don''t be - it all comes down to three concepts. Getting Found Online. Buyer Persona - Who is your ideal buyer ?
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Generation] There is No Such Thing As an Offline Business Anymore
    Be Lead Generation Ready. Make sure your website is ready to generate leads with an offer you will create in Step 3. Step 3) Create a Lead Generation Content Offer. Consumer behavior, from the city to the country, has changed. All of our consumer research begins online. The buying journey begins and ends on the Internet.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Generation] How to Build a Newsroom Inside Your Company
    You’re not trying to generate sales directly from those articles. Lead Generation. You use content as a way to generate leads that can be converted into customers. This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. More and more companies are creating “journalistic” content.
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Generation] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    Explore adding or increasing user-generated content. It’s no secret that  ratings, reviews, and other forms of user-generated content help your customers determine whether your product is right for them. You think you’ve got e-Commerce SEO problems? The Panda penalty, that is, if not the $200 million hit. Check it out.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 24, 2015
    [Generation] Content That Rules the Roost: 5 Practical Strategies for Making Your Content More Brand-Centric
    Encourage user-generated content. User generated content (UGC) is a unique content type that many brands today haven’t experimented with. In other words, nearly half admit that they don’t know how to make content that interests their audience. I’m sure a similar statistic could be found with consumer marketers.
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