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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 9, 2015
    [Generation] I was called out on my social media BS and I’m relieved
    Related Stories 10 simple tweaks to generate more sales through blogs What is the ideal blogging frequency for your business? By Mandy Edwards, {grow} Community Member. Mark Schaefer called me out on my social media BS … and I am really happy about it. Seriously. Let me explain why. At first I thought, “dang, this is a great post!”
  • HINGE MARKETING  |  FRIDAY, OCTOBER 4, 2013
    [Generation] The Missing Piece to Your Content Marketing Strategy
    Cover Your Basic Social Channels – The easiest way to generate a little bit of buzz about your content is to share it on your social media channels. This is a proven method for generating high quality traffic to company blogs. 3. More and more firms are coming to understand the power of content marketing. What’s missing?
  • ENGAGE  |  TUESDAY, APRIL 26, 2011
    [Generation] Social Media Friends … with Benefits
    More people want to partner with us The exposure generated on social media has resulted in new business partnerships for 56% of marketers surveyed. More people are qualifying as leads Social media paves more inroads back to the company website (and subsequent lead generation form). Tangible ones, even. The second best time is today.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 5, 2015
    [Generation] You have a new match! Online dating tips for the B2B inbound marketer
    Companies that blog generate 67% more leads per month than those that don’t, and 82% of marketers who blog on a daily basis acquired a customer from it. Back on the market or going to market? Hot tips from Earnest! That’s a huge number of people using the Internet as means of looking for a partner (or a bit of ‘fun’). Playing the long game.
  • HUBSPOT  |  SUNDAY, AUGUST 17, 2014
    [Generation] This Week in Popular Content: Funny LinkedIn Endorsements, Website Launch To-Do's & Perfect Facebook Posts
    In this post, we talk about the different ways Marketing can help Sales close more leads, how Sales can help Marketing generate better leads, and how to integrate technologies to measure and improve processes and communication. This week''s most popular content covered a wide range of subjects. About to launch a new website? Tweet. Tweet.
  • BIZNOLOGY  |  MONDAY, APRIL 20, 2015
    [Generation] The business of data
    Furthermore, the information generated is not only valuable to the farmers, but to the farm cooperatives whose livelihood depends on the yields of the farms. Do you know what business you are in? It seems like such a straightforward question that every business person should be able to answer it without hesitation. Apparently, we all are!
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 15, 2013
    [Generation] 5 Ways CMOs Can Master Their Online Customer Experience
    While that approach may have resulted in a one-time sell, we would all agree that it isn’t the most effective way to generate repeat, long-term loyalty and purchases from customers. Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. Brute force and fear are no longer profitable strategies. Lower costs?
  • MI6 MARKETING AGENCY  |  SUNDAY, DECEMBER 5, 2010
    [Generation] The Mi6 Tweekly: Week of November 29, 2010
    Is loyalty dead and what role can social media play in generating it? Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday.
  • CONVERSIONATION  |  FRIDAY, MAY 27, 2011
    [Generation] Where does Content Marketing Belong in the Social Business?
    Providing the “external” clients (in the broadest sense) with better information , relevant contextual content, and ways to “generate” content themselves. I am often asked which department is responsible for social media marketing, content marketing and other forms of what people still call “new ways of doing marketing&#.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [Generation] Marketing In Real-Time – The New Trading Room Floor
    Brian Kardon is the CMO for Lattice Engines, responsible for the company’s market positioning, demand generation, thought leadership, and integrated marketing to ensure strong connections with customers and constituents. By Brian Kardon - CMO, Lattice Engines. Marketers’ offices resembled trading room floors. Any edge. Including me!
  • BLOG MY CALLS  |  TUESDAY, JUNE 4, 2013
    [Generation] The WORST Lead Sources for B2C Companies
    They''re confident about the number of clicks and calls that PPC generates for them. What are the worst places for B2C companies to get leads? In other words, where should you NOT market? Where should you NOT spend money? What should you NOT do? The data will tell us! Cold calling works rarely. It is expensive and generally doesn''t work.
  • 3D2B  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Generation] 3D2B – 6 Quick and Easy B2B Cold Call Techniques
    For example, as a company that offers lead generation services, we want to understand the difficulties our prospects have with generating leads. We might ask: Are you generating enough leads to meet your sale force’s needs? Well, cold calling is one of those tasks that many people fear. Prepare Obsessively. Confucius.
  • SALES CHALLENGER  |  THURSDAY, SEPTEMBER 13, 2012
    [Generation] Does Challenger Undermine Questioning Skills?
    Today’s customer demands new insights on running their business, mitigating risk, generating growth, or reducing cost.  In this respect, the salesperson’s biggest competitor today isn’t actually the competition at all—it’s the customer’s ability to learn on their own. By Nick Toman and Matt Dixon. rep helps me avoid mistakes. What’s yours?
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 21, 2014
    [Generation] Time to Bring Down the Curtain on Green Theatre
    But if that first sentence is b t then the second is the whole damn pasture.  In fact, it’s so artful that I’m almost sad I didn’t write it.  As an aside, folks, if your job is to come up with steaming piles like this, The Corporate B t Generator is a great site to help you crank out the methane. The world is complicated. Really  complicated. So
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 5, 2011
    [Generation] Ever-Changing Rules: New Era Challenges For CMOs
    Lead Generation Companies | New Challenges for CMOs. How good is your company at B2B lead generation? Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Generation] 5 Ways Copywriters Can Kick Butt With Inbound Marketing
    Communicate to your clients that websites with active blogs generate more traffic and leads than those that don't , and that you can easily be the point-person for this effort. 2. By linking to those landing pages, you have built real lead generation potential into every blog article you post. Leverage Domain Knowledge.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 17, 2012
    [Generation] 9 Google Analytics metrics every marketer should know
    It changed the reason to build a website from “because every business has to have a website” to one where a website can be used to create business and be proven to generate even more. Photo credit: Wikipedia. The GPS for a website and any brand’s online effort is Google Analytics. And less may be more. Or two or three?
  • VOLACCI  |  MONDAY, OCTOBER 7, 2013
    [Generation] Mobile Marketing, Simplified: The Drupal 8 Mobile Initiative
    Creating user-generated content promotions with Drupal 8 will be incredibly easy and it’s something we’re looking forward to putting into practice here at Volacci. An average person’s mobile device is never more than an arm’s length away giving marketers the ability to reach target customers anyplace, at anytime. native app integration.
  • DIGITAL B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Generation] LinkedIn is the New B2B Media Powerhouse
    One Response to LinkedIn is the New B2B Media Powerhouse Pingback: 100 Million Reasons to Use LinkedIn for B2B Demand Generation « Lauren On Demand Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. For B2B marketers, LinkedIn cannot be ignored. Targeting Data.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 2, 2013
    [Generation] idio Does Sophisticated Content Recommendation
    The recommendations are typically fed back to execution systems, such as email generators or Web content managers, which insert links to the recommended content into Web pages, emails, or newsletters. Systems in our new Guide to Customer Data Platforms range from B2B data enhancement to campaign managers to audience platforms.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JANUARY 24, 2012
    [Generation] Your Content Marketing Mandate: Just Do It!
    There are lead generation programs, the new email marketing system being implemented, and something the sales department asked you to do (don’t they always?) a few times already. We don’t have enough time to create content. Our website sucks, we want to fix it first. We are still researching topics for our blog posts. sorry Nike!,
  • HUBSPOT  |  THURSDAY, NOVEMBER 29, 2012
    [Generation] Your 12-Point Checklist for Mobile-Optimized Landing Pages
    So as a lead generating inbound marketer, you must master optimizing your landing pages for mobile marketing, too. mean, do you really want to lose out on lead generation opportunities with your mobile audience -- an audience that's getting bigger day by day? Visionary, yes. Impresario, of course. think not. 10) Get to the Point.
  • HUBSPOT  |  THURSDAY, JULY 19, 2012
    [Generation] A Simple Guide to Creating Social Media Sharing Links for Your Ebooks
    Remember, you don't want to sacrifice lead generation here, unless of course you're not putting your ebook content behind a form. All you have to do is type in the message and the link you want users to tweet, and the tool will generate your tweet link for you. Think about it as social sharing enablement! That's all there is to it!
  • EB2BLEADS  |  MONDAY, JULY 4, 2011
    [Generation] Social Media For Business
    Lead generation , promotion or driving sales. Article written by eb2bleads. A B2B Marketing specialist in online Lead Generation and Lead Nurturing There’s been an on-going argument as to whether social media is an effective marketing tool or not. This isn’t isolated to the internet however. Learn more about using Facebook.
  • HUBSPOT  |  WEDNESDAY, MAY 21, 2014
    [Generation] 3 Blog Optimization Experiments You Might Want to Embrace
    There are plenty of free tools and share link generators out there -- ClickToTweet''s Basic version is a popular one -- that couldn''t be easier to use. So far, we are seeing a CTR of more than 2.58%, and have generated tens of thousands of page views that we presumably would not have had otherwise. That got me thinking. Blogging
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 6, 2015
    [Generation] Courting Your Customer: Relationship Advice for Marketers
    With an eye toward employing more content of interest and value, paired with your product, you’re much more likely to generate trust and engagement and make your audience more receptive to both what you have to say and what you have to sell. Evaluate each piece and note gaps and problems with the content. Content Marketing
  • LOOPFUSE  |  MONDAY, OCTOBER 4, 2010
    [Generation] The Loopfuse Exchange: Sales & Marketing Best Practices
    The goal for the Loopfuse Exchange is to share the best practices from some of the best sales and marketing professionals in the business who give their companies a competitive edge.  Later this afternoon, we will have our first guest blog post for the Loopfuse Exchange by one of our partners, Greg Malpass of Traction Sales and Marketing. 
  • WINDMILL NETWORKING  |  TUESDAY, MAY 22, 2012
    [Generation] 3 Reasons Why Building Social into Marketing is a Significant Competitive Advantage
    Read How Does a Business Generate Traffic from Social Media for more about building your following. 2. People are interactive and love to share their voice and take part in games and promotions that generate buzz.Facebook is one example of a marketing channel that facilitates social network activity. And, 43% of U.S. Thank you!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2011
    [Generation] The Anatomy of an Effective Facebook Business Page
    Your Thumbnail: The thumbnail image that appears next to your wall posts and comments is automatically generated from your page's image (as discussed in number 2). An effective page generates 'likes,' comments, shares, and buzz that expands the reach of your page and attracts new fans. We'll use HubSpot's Facebook page as our subject.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Generation] Brand Storytelling: Why Your Employees Should Tell Your Story
    If you can successfully communicate your company’s story, values, and plan for the future, you will be able to generate the kind of lifelong commitment to your brand that most businesses only dream of. Responsibility for a brand goes beyond the marketing department—it’s everyone’s job. Employees are a channel to your story.
  • MARKETING INTERACTIONS  |  WEDNESDAY, FEBRUARY 2, 2011
    [Generation] Marketing Automation Preparedness
    We need to start helping companies view marketing automation from the perspective of a critical business system and the impact it can have beyond lead generation and qualification. Over on the Software Advice site, Jeff Pedowitz wrote an interesting article, Why the Marketing Automation Market is Floundering & 5 Fixes to Fuel It.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 4, 2013
    [Generation] Ted Talks – The Puzzle of Motivation with Dan Pink
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert, President of the sales lead generation company Find New Customers. Here at the top-rated B2B marketing blog Fearless Competitor, we believe Sundays are for learning. This is why we share TED Talks. This is why we share TED Talks. million times). Simple.
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 16, 2011
    [Generation] How to Shorten the B2B Sales Cycle
    This is the purpose of the offer – to first drive prospect engagement and then drive prospect action (buying your product or service).  A good offer is the fuel that can not only shorten your sales cycle but also turbo charge your entire revenue generating machine. What exactly do I mean by the term “sales cycle”? Lousy marketing and selling.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, AUGUST 11, 2010
    [Generation] Mapping the Social Media Landscape
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message. Please share!
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 19, 2013
    [Generation] 4 Questions You Should Ask About Your Marketing
    Are you making decisions based on phone calls, form fill-outs or total revenue generated from a specific marketing campaign? Are you comfortable giving your SEO firm 9 months to generate results? Sometimes asking the right question is more important than getting the right answer. So, what are you measuring? Or both?
  • CMO ESSENTIALS  |  THURSDAY, FEBRUARY 5, 2015
    [Generation] Does your content marketing need a dye job?
    Lucky for us, content marketing effectiveness has nothing to do with how long we’ve been using content to generate business – whether it’s 6 months or two decades. Early in my career, I did everything in my power to look more mature. dressed in conservative suits. For the record, you can’t fake maturity. didn’t fool anyone. link].
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Generation] 30-Day Blog Challenge Tip #5: Use Bulleted Lists
    From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Did you blog today?
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Generation] 8 Ways to Make Your Content More Like Personal Conversations
    Read Dan’s book, The Truth About Leads , visit his blog ViewPoint ll The Truth About Lead Generation , or contact him: dan.mcdade@pointclear.com We're pleased to present this guest post by Dan McDade of PointClear. Read on to hear Dan's suggestions for creative ways to infuse your content with conversational elements. Serving.
  • INSIGHTIQ BLOG  |  FRIDAY, NOVEMBER 2, 2012
    [Generation] Neolane Typology Rules and Custom Approvals
    Neolane has a robust custom approval process built into the tool that lets you generate approval requests to stakeholders, track their responses, and hold the communication until all approvals are received. Communicating and staying in touch with your customers, and doing it well, is a top priority. While you wait, you are losing money.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, AUGUST 25, 2010
    [Generation] Blogging: Get Your Feet Wet First
    It’s fun, and my blog has generated new business, useful connections, and speaking engagements for me. I like blogging. But it’s not for everyone. Before you launch your own blog, test the waters by participating on other blogs. Then you can decide whether to take the plunge. The Downside of Blogging. Sounds like a no-brainer. But it’s not.
  • B2B CONVERSATIONS NOW  |  FRIDAY, AUGUST 6, 2010
    [Generation] Should Sales and Marketing Merge?
    One of the presenters was Ardath Albee who continues to create value for her followers (I’m one of them) and clients by generating great content, non-stop. She is obviously a deep thinker about all things marketing and one of her slides stopped me in my tracks. It may be reality, but it means the Marketing group is now selling.
  • SMASHMOUTH MARKETING  |  THURSDAY, APRIL 1, 2010
    [Generation] Lead Gen Tip for Q2: Face Time
    Should you add "meeting two should be face-to-face" to your demand gen SLA with sales in order to increase the effectiveness of the leads you generate? Measuring the effectiveness of lead gen programs is always at the top of a demand gen expert's list of priorities. But what happens next? What should be the goal for meeting number two ?
  • HUBSPOT  |  SUNDAY, OCTOBER 27, 2013
    [Generation] How SEO's Future Affects Inbound, Seth Godin Talks Google, and More in HubSpot Content This Week
    How to Generate Click-to-Tweet Links for Your Content [Quick Tip]. Take a glance at this easy-to-follow list of the major components successful CTAs have and you''ll realize just how easy it is to start generating some of your own. Fear not, marketers -- we''ve got you covered. simple way to do this? What do you want to see more of?
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Generation] Is Content Marketing A Sustainable Marketing Strategy?
    The post was shared thousands of times, generated hundreds of comments, and follow-up posts (you can now add this one). Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan. ” So first, the context.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 16, 2011
    [Generation] 6 Brilliant Uses of Video
    How did a small guitar manufacturer generate a whopping 500,000 views of a video about properly packing a musical instrument?  by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The RSA’s Drive – The Surprising Truth About What Motivates Us. Everything changed after this video came out. 
  • BLOG MY CALLS  |  WEDNESDAY, JULY 18, 2012
    [Generation] 4 Things Mobile Marketers Are Doing Wrong
    Google charges mobile click-to-call advertisers for every click their ads generate. We all know the stats about mobile marketing. It is going to explode. Google says that mobile search will surpass desktop search by the end of 2013. Mobile marketing spend will increase by 15 to 20 times in the next 6 years. Here are the 4 biggest mistakes: 1.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Generation] Shelf Life of Social Media Links Only 3 Hours [Data]
    And while you can expect that the majority of links will only remain interesting for less than 2 hours, others can generate a lot more interaction and clicks, lasting for more than 11 hours. When it comes to link sharing in social media, it turns out it's not about where you share it -- it's about what you share. Half Life Research Results.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Generation] Why Sustainable Competitive Advantage is so 1990
    Then you’ve got some things that you’re investing in which may be candidates to be part of the next generation core business, things that you’re doing today that could lead to a big, healthy business in the future.  Tell us why sustainable competitive advantage really a failed notion these days? What does “good” in this new age look like?
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Generation] Get More Bang for Your Buck: How to Repurpose Webinar Content
    Given all that effort, running a webinar shouldn’t be a fleeting way to generate a few leads. Done right, a repurposed webinar can be among the best content assets you have for long-term lead generation. When you wrap up your webinar, you’ll be walking away with a lot more than just the leads your initial event generated.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 31, 2012
    [Generation] Search or Social: Which Is Best For Your Startup?
    Social networks provide user-generated content and search engines crawl, index and filter them as results for specific queries. Social Media Influence: Understanding the New Generation ¨C¨ Email Marketing Is Growing Up — Leaving “Batch and Blast” Behind. Enter search engine marketing (SEM). 
  • HUBSPOT  |  THURSDAY, FEBRUARY 3, 2011
    [Generation] New Data: You Should Email Your List More Often
    Learn How to Tweak Your Email Messaging to Generate More Leads! In yet another surprising finding from my upcoming Science of Email Marketing Webinar , I found that the conventional wisdom about sending frequency could be wrong. For more discoveries like this, don't forget to register for the Science of Email Marketing webina r!
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 6, 2015
    [Generation] 10 Marketing Terms You Need To Know – Pt. 1
    This helps generate greater SEO as it allows search engines like Google to find you and place you in the ‘images’ section of their site. The online world is full of industry jargon, and as marketers, it’s expected of us to know what every term, acronym and buzzword related to our industry means. You can read more about remarketing here.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Generation] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    It''s debatable whether Bislr’s approach is significantly different from being a marketing automation “platform”, but Bislr itself is clearly part of a new generation. think the answer is: probably not. The other issue that just started to surface as the discussion petered out was the nature of platform integrations. But I digress.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Generation] What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
    Pinterest is popular across generations, with relatively equal audience sizes within Gen X, millennials and baby boomers. What’s more is that a Piqora study found that each pin generates $0.78 in sales for retail brands. The social commerce marketplace has grown more than 4-fold since 2012. That’s one heck of a growth trajectory.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 2, 2015
    [Generation] The Walking Dead Approach to Slaying Marketing
    Networks use this tactic to spread out ratings and earnings over several quarters, generating more even financial gain throughout the year. Because of the discussion the story generates, no one wants to miss a moment of it. Some programs have a greater hold over viewers than others. million viewers for its Season 5 finale on March 30.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 17, 2010
    [Generation] Tip: Address Unified Marketing Technology Solutions Now.
    The right foundation, advanced with understanding that the next wave of applications will likely stem from a broader set of business users who will increasingly have an insatiable desire to better understand the data around customers, will serve your roadmap well as the next generation of marketing technology emerges. Mike Fuqua. Tweet This!
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    [Generation] 21 Awesome Inbound Marketing Blogs You Should Be Reading
    BlueLeadz focuses on everything marketing and more, including SEO, networking, lead generation, and web design. 5. This inbound marketing blog covers all of inbound marketing including SEO, blogging, social media, landing pages, lead generation, and analytics. 7. But there’s a lot to inbound marketing that needs to be understood.
  • THE POINT  |  TUESDAY, OCTOBER 26, 2010
    [Generation] Why Companies Buy Marketing Automation Software
    Similarly, marketing automation helps companies get more from their investment in demand generation by nurturing and cultivating the vast majority of leads that aren’t immediately sales-ready. Many of the companies we see buying marketing automation technology are upgrading from older-generation email broadcast platforms. The reason?
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JULY 18, 2012
    [Generation] Content Marketing Made Simple
    The Grande Guides have had strong results: In addition to winning our B2B Marcomm Award last year , the guides generated over 30,000 leads, 1,216 of which were qualified.  Content marketing is big right now, and still growing.  But this focus on content marketing is increasing the amount of noise in the B2B marketing world. 
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 9, 2015
    [Generation] Efficient Effectiveness: Sales Leadership
    That generates excitement for your products/services. Sales Management Thought Leadership:  efficient effectiveness. As an Eagle Scout I can discuss the topic of “Be Prepared” easily and based upon this past Sunday it even has more credibility. Boom’s Day” the largest fireworks display in the U.S Did I mention the potential of rain?
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Generation] Social Media: 3 Things Teenagers Can Teach Business About Getting It Right
    The truth is that there is actually a lot to be gleaned from the younger generation. They are, after all, the next generation of consumers and decision-makers. It seems that the younger the employee, the more frequently they use social media. Tougher still is finding a teenager who is not connected on  Facebook and Twitter.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JUNE 27, 2013
    [Generation] Download the 2013 B2B Content Marketing Report
    Download the B2B Content Marketing Report (2013) * required First Name: Last Name: Email: * Company: Top-5 Content Marketing Trends in 2013 Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. Content marketing is going mainstream in 2013.
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Generation] A Beginner's Guide to Creating Visual Content [Free Ebook]
    Even our own research shows that posts with photos generate 53% more likes than the average post. We live in an age of information overload. Every two days we create as much information as we did from the dawn of civilization up until 2003,” says Google''s Executive Chairman Eric Schmidt. 1,000,000,000,000! Click to Tweet : Check this out!
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2011
    [Generation] Strategies for B2B Marketing in a Recession, Part 2
    In such companies, Marketing and Sales operate in separate silos; Marketing generates leads and unloads them onto Sales. They’ll grow faster and generate more cash. What new operational efficiencies have you employed to generate revenue, and how have your B2B marketing processes shifted in response to the recession?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 15, 2012
    [Generation] Why Google+ Needs to be Jay-Z
    Google+ is invisible to this generation. Google+ is probably not gaining enough ground to go mainstream as a social media platform and to do so, they need to “go Jay-Z.” ” This is what I mean … Has Google+ been successful in attracting a large and engaged audience? The line below indicates when Google+ was rolled out.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 12, 2013
    [Generation] Seeing Orange for Days: My Top 4 Takeaways from Content Marketing World
    As Doug explained in his CMW session, content marketing is becoming a “home run game” – most marketing departments generate only a few truly exceptional content pieces each year, and that’s fine, because you only need a few. Author: Maggie Jones Couldn’t make it to Content Marketing World this year? There were also oranges, I think.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 19, 2015
    [Generation] 12 Stats That Prove Mobile is Making Voice More Important Than Ever
    Smartphones have helped to reestablish phone calls as the most effective channel for generating leads and revenue. The results of the explosive growth of mobile phones can be seen in almost every aspect of business. Here are 12 powerful stats that establish mobile’s astounding impact on phone calls. Call Tracking Virtual Call Center
  • INBOUND SALES NETWORK  |  TUESDAY, JUNE 21, 2011
    [Generation] Is Your Social Media Strategy Putting Lipstick on a Pig?
    those who publish blogs, upload user-generated videos, etc.) If a large percentage of your customers are Creators, then you can develop a social media strategy that empowers users to create user-generated content about your brand or its benefits. How much of their footprint is driven by the brand and how much is consumer-generated?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Generation] How do you use social media to promote a boring product?
    Could Chipotle have generated 4 million views in one week on a Facebook post? Is your business boring? Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. Printer cartridges. Blenders. Waterproofing. Shipping containers. Back-up cloud data services (cool plan via Marcus Sheridan ). tweet? Thanks!
  • HUBSPOT  |  TUESDAY, DECEMBER 21, 2010
    [Generation] Celebrating Humbug Day - You're Allowed a Dozen Today!
    See how HubSpot can help you better generate and track your traffic, leads and customers. Creating and copyrighting a day is one marketing tactic many organizations can employ in an effort to gain distinction in a crowded marketplace. Have you thought about creating a holiday as a cornerstone to a marketing campaign? Photo Credit: andrewr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Generation] Social media: Sowing the seeds of panic?
    Here in America, the greatest panic of my generation, and hopefully of my lifetime, was the 9/11 terrorist attack.  I’m so very glad we didn’t have Twitter back then. Head home. Social media, a technological lifeforce that unites, inspires, informs, educates, and delights us, clearly also has the power to maim. What would be the next target?
  • MARKETING ACTION  |  FRIDAY, APRIL 26, 2013
    [Generation] How to Fail With Marketing Automation
    What are your most productive lead generation tactics? The single most common cause of marketing automation failure is a lack of attention to detail and process in the marketing organization. There, that was easy. But avoiding failure – that’s not so easy. Begin with acquisition. How do you qualify leads?
  • ONPATH  |  WEDNESDAY, AUGUST 31, 2011
    [Generation] How to respond to insults when you're in the spotlight
    About OnPath OnPath helps enterprise companies in Ottawa, Toronto and Montreal develop more effective lead generation programs for complex products and services. WOW - can you imagine it being you who is up there on the stage. How would you react? What would you say? Because you never know when someone will try to put you on the spot. 1.
  • ONPATH  |  TUESDAY, JUNE 7, 2011
    [Generation] The Most Expensive Magazine in America
    So what does this article have to do with B2B lead generation and appointment setting ? For 110,000 lucky readers, the most expensive magazine in America - Worth is actually free. But chances are you haven’t seen it. That’s because you don't have enough m oney. Then again, Worth has no interest in being ordinary. The $18.95
  • MARKETING INTERACTIONS  |  MONDAY, OCTOBER 12, 2009
    [Generation] Articles are Food for Lead Nurturing Programs
    It may do a great job of generating leads for months, but in the nurturing sense it's one touch. One of the things that's very cool about content marketing is that there are so many different kinds of content to create. What I fail to understand is why the article gets so few kudos. No mention of the article. Articles can help.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Generation] How Do You Start Over After Building a Successful Blog?
    Promote specific posts to specific audiences where generating traffic, engagement, and interest can result in leads, exposure, or media opportunity. By Jason Falls, {grow} Community Member. You wouldn’t believe it, would you? Certainly you would have heard of such a moron, right? What if I told you I was the moron? Here we go again.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Generation] B2B Social Media Myths – My favorite lessons from Jay Baer at MarketingSherpa’s B2B Summit
    There are better ways, like leads generated, or by looking at Net Promoter Score for those connected to you in social media and those that are not. by Maria Pergolino They say you save the best for last.  And this time they were right.  Now, I am trying to write this pretty quick so you will just get the important pieces.  Get social. Right? 
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2011
    [Generation] How to Use Mobile Applications for Inbound Marketing
    Specifically, creating a mobile application can be a great way to engage your mobile audience and generate leads for your business. Across the board, mobile tools can enable your organization to put your best content, video, and lead generation forms into an optimized and portable tool. Use Your Mobile Application to Generate Leads.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 6, 2014
    [Generation] Branding and data – the new alliance
    If I am ready to buy, I don’t need or want the lead generation white paper. trade shows) that communicates the macro story and value proposition. Big picture strategy stuff accompanied with correlated big budgets needed to achieve the intended audience awareness and recall. Some data was also recorded on the early CRM systems such as ACT.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 22, 2011
    [Generation] 6 Steps to Successful Blogging
    Telling stories that help your customers with their problems is central to search engine optimization, social media and lead generation. I had the pleasure of presenting to over 100 HVAC contractors today at HVAC Comfortech 2011 on how they can position themselves as THE home comfort services expert in their region. How did Marcus do it?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Generation] The 4 Cs of Social Media
    Community uses customer-generated content in a customer-aligned context for a customer-serving purpose. At the same time, it is just another marketing channel. The reason I believe marketers are so confused about social media is because of this paradox. And the reaction of many is to rush into the technology. The reason is context.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 3, 2011
    [Generation] Upcoming Marketing Conferences « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? Also, the earlier you register usually the better deal you can get. Did I forget a conference?
  • SAZBEAN  |  WEDNESDAY, AUGUST 24, 2011
    [Generation] Yes, social media can boost your traffic & leads
    This time around, we’re focusing on social media in lead generation; and we’ve leaned on Phil Mershon’s timely post over on Social Media Examiner, which among other things presents selected results from HubSpot’s 2011 State of Inbound Marketing report. – Yes, social media can boost your traffic & leads. News & Notes
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MAY 1, 2013
    [Generation] B2B Content Marketing Trends in the Software Industry: CMI Survey Recap
    Lead generation is the highest ranked goal (82%) for software marketers, according to the report findings.  Perspective on the B2B Demand Generation Benchmark Survey Report. The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie. How Are They Doing It? Videos (87%).
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Generation] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    Augmented reality blurs the lines between what is real and what is computer generated; it links the real and virtual worlds, using digital technology to enhance a person’s external surroundings. In contrast to augmented reality, virtual reality technology creates a completely immersive, computer generated environment. And shop.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2012
    [Generation] 6 Different Emails Every Marketer Should Consider Sending
    When you promote one main message and call-to-action, it will be easy for you to track progress , such as click-through rate, conversion rate, and leads generated from the individual send. According to HubSpot's research , lead nurturing emails generate an 8% CTR compared to general email sends, which generate just a 3% CTR.
  • ONPATH  |  FRIDAY, JUNE 1, 2012
    [Generation] Algonquin College - Winner of Marketo Revvie Award
    About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Congratulations to the Revvie Award Winners! Most Dramatic Business Impact. Award winners also demonstrate how quickly they started to see results (in terms of days, weeks, or months).
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  THURSDAY, APRIL 21, 2011
    [Generation] Adobe’s Online Marketing Suite…Looking Good
    This puts a bright light on the importance of the Adobe Omniture Next Generation Platform announced in March, which enable integrations between certain related products across the Suite. It took me some time to get my arms around the Adobe Online Marketing Suite. One activity may require the use of two or more products.
  • SALES LEAD INSIGHTS  |  THURSDAY, DECEMBER 6, 2012
    [Generation] 2012?s Most Influential People in Sales Lead Management: Winners announced
    They are champions of wealth generation and we thank them for their unselfish efforts.". The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2012. James W. Thank you! B2B sales leads News Sales lead management
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 5, 2014
    [Generation] The A to Z of Inside Sales Training [Infographic]
    Here are some more details: The A to Z of Successful Inside Sales Training Infographic includes: Advice for generating interest and expectations before the training event. With inside sales training tactics advancing every day, it’s important for managers to stay up to date on the latest training news. But they can’t do this all alone.
  • HUBSPOT  |  MONDAY, AUGUST 1, 2011
    [Generation] 4 Ways to Keep Your Marketing Database Fresh and Flourishing
    Marketers spend so much time slicing, segmenting, targeting, massaging, and emailing leads that some neglect to take the steps needed to generate net new leads at the top of their funnel. step-by-step guide to email marketing for lead generation. and only realize too late that they've loved their list into oblivion.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 2, 2014
    [Generation] Harley Davidson: A Case Study in Smart and Savvy Marketing
    While the typical Harley-Davidson owner is probably a Caucasian guy in his 50s, Forbes notes the company is working hard to embrace a younger generation of motorcycle riders. Harley-Davidson is a company that represents freedom, heading out on the open road, and enjoying life in a free-spirited and independent way.
  • MODERN B2B MARKETING  |  MONDAY, JULY 16, 2012
    [Generation] Facebook Expert Dennis Yu on Breaking Edgerank & Creating Kick-A** Ads
    Over the last 3 years, he has guided the development of an ad serving platform that garners PPC, SEO, email, and facebook advertising, optimizing campaigns to online and offline conversions via phone, lead generation, online ordering, and coupon redemption. Dennis Yu:   I’ll give you one and half tips. We call this a mega ad.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2011
    [Generation] Should You Add "Please Retweet" to Your Twitter Updates? [Debate]
    If you are doing lead generation , you ask for someone to fill out a lead form." Download this free, introductory guide to learn everything from optimizing your profile to generating leads on Twitter! However, Dan Zarrella, HubSpot's social media scientist and host of the upcoming Science of Social Media webinar , disagrees.
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 23, 2012
    [Generation] The Emerging Role of the CMO
    Ecommerce and social media combined is introducing the concept of “social commerce” In essence, leveraging social networks/communities, sharing, ratings, reviews and references in order to generate revenue. The B2C and B2B Buyer Controls the Sales Process. Key Points from the Video. This applies to B2B and B2C.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 7, 2014
    [Generation] New Features in Google AdWords: Bid Management, Offline Conversion Import, Powerful Reporting
    Using the offline conversion import tool marketers can have bids automatically adjusted higher on keywords that generate a high volume of phone calls or in-store visits, for example. Google recently made their official announcement of long-anticipated new features within the AdWords platform. Google’s Automated Conversion Bidding.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JUNE 16, 2010
    [Generation] 6 Steps to a Successful (B-to-B) Direct Marketing Campaign
    Are you trying to generate leads, nurture leads, cross-sell to existing customers or otherwise retain them? For most products and services, a compelling USP will only generate so much response, so identify any number of offers that can be tied into your campaign. Are you targeting in-house prospects, or a rented list? OK, do it.
  • BLUE FOCUS MARKETING  |  FRIDAY, DECEMBER 19, 2014
    [Generation] 2015 Marketing Predictions Pop Culture Style by @SteveOlenski via @Forbes #SocBiz
    Fueled by Millennials, the social employee revolution is the first generation of digital natives to walk the planet. The generation that helped to define what it means to ‘go social’ will fuel a re-birth of creativity and help us to re-imagine the future of marketing. Written by Steve Olenski via Forbes. Picture Source: mlm-s1-p.mlstatic.com.
  • BLOG MY CALLS  |  THURSDAY, NOVEMBER 21, 2013
    [Generation] LogMyCalls Saves Clients for Money Mailer: Excerpts From The Case Study
    He said he was going to stop using Money Mailer because the mailings simply weren’t generating the results he needed. “I was frustrated,” Tomczyszyn said. “He’s a big client.”. They generated dozens and dozens of phone calls. This blog post contains excerpts from the recently published LogMyCalls case study about Money Mailer.
  • B2B LEAD BLOG  |  FRIDAY, MAY 6, 2011
    [Generation] Friday Wrap-Up: This Week in B2B Marketing Tips
    How CRM Revolutionized Marketing and Lead Generation at Happy Seís de Mayo everyone! It's obviously been a HUGE week in the news, so I'm sure most of you haven't had time to peruse the B2B marketing content flowing around this week. Here are some of my favorites from the week: 1.
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