HUBSPOT | MONDAY, SEPTEMBER 1, 2014
[Generation] 5 Data-Backed Findings From Malcolm Gladwell's Book, 'Outliers'
Gladwell''s book also argues that our values are passed down from generation to generation. Take a moment and think about your career. Think about the success you''ve achieved. I''d say we all define success in our own way -- success could mean being a stay-at-home parent who is raising their kids. Hope to see you there!
SOCIAL MARKETING FORUM | SUNDAY, NOVEMBER 28, 2010
[Generation] How Content Travels and Works in Social: Stories and People
Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial.
VIEWPOINT | TUESDAY, FEBRUARY 14, 2012
[Generation] Eight Shortcuts to More Successful Sales & Marketing Collaboration
For example, let’s say you expect to generate 3,000 leads per month with a $30,000/month budget. What if the marketing team can generate the same leads for less? What about if they generated more leads for the same budget? The concept of getting sales and marketing to work more closely together isn’t new.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Generation] IBM Social Computing Guidelines
The rapidly growing phenomenon of user-generated web contentblogging, social web-applications and networkingare emerging important arenas for that kind of engagement and learning. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media. Skip to main content.
VIEWPOINT | TUESDAY, AUGUST 6, 2013
[Generation] Best of PowerViews: Exciting Future for Inside Sales Experts
It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding. We should definitely start analyzing the metrics so we can be more effective in closing sales and generating better leads. Enjoy! Today''s Featured Guests.
B2B IDEAS @ WORK | TUESDAY, NOVEMBER 23, 2010
[Generation] The Sharpest B2B Social Media Monitoring Tools in the Shed - Part II
It also enhances word-of-mouth mentions and reduces the cost of lead generation by 55 percent. It can monitor brands, identify key communities/influences, address customer service issues, generate new sales leads and more, as well as translate its findings into 16 different languages. relevance?). Sysomos also offers a free demo.
WRITTENT | WEDNESDAY, FEBRUARY 12, 2014
[Generation] 59 Killer Content Marketing Stats: 2014 Edition
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. The top 5 content marketing goals in 2014 are brand awareness, lead generation, customer acquisition, thought leadership, and engagement. Content marketing moves incredibly fast. Source: CMI ). 2. Source: DemandMetric ). 3.
BLUE FOCUS MARKETING | TUESDAY, MARCH 13, 2012
[Generation] Do the Math to Calculate the ROI of Business Blogs
In a 2011 HubSpot ROI Study , 69% of businesses surveyed said that blogging attributed to their lead generation success. This approach has proven extremely important for mid-to-small businesses for website traffic and lead generation. Marketers should banish the thought that everything is permanent. And it’s all about winning.
INSIGHTIQ BLOG | WEDNESDAY, AUGUST 28, 2013
[Generation] Solution for Staggering Deliveries in Neolane
Generate an output transition”. As a Neolane client, are you having problems getting your emails delivered? As someone who works with clients on this very issue, I see the challenges associated with email delivery. In the email world, the “Engaged” segments are the individuals who consistently click or open your emails. Not ideal.
SMASHMOUTH MARKETING | WEDNESDAY, AUGUST 18, 2010
[Generation] B2B Appointment Setting Teams and How to Get the Most From Them
Appointment Setting is a part of demand generation that is done through vendors that specialize in the task, or by inside sales teams that add it to their roster of tasks. ” That's the $64,000 question. There are several ways that you can keep your B2B appointment setting team cranking and happy, too. Is it cash? Is it time off?
MARKETING GENIUS BLOG | THURSDAY, JULY 1, 2010
[Generation] Why Operational Transparency is Important to SaaS Customers
The datacenter provides highly redundant Internet access and has been designed for resiliency and redundancy, including dual utility power feeds, redundant UPS systems and generators, state of the art fire detection systems and highly redundant cooling. Having decided on a Software as a Service (SaaS) solution, the benefits are many.
YOUR SALES MANAGEMENT GURU | MONDAY, MAY 7, 2012
[Generation] Top 50 Sales & Marketing Influencers for 2012
He is a recognized expert in sales execution, channel management, revenue generation, sales analysis, compensation, forecasting, recruitment, and training. Top Sales Magazine Names Consultant to Cisco and Microsoft Partner Programs a Top 50 Sales/Marketing Influencer. **revised Posting. KNOXVILLE , Tenn., About Ken Thoreson.
SAZBEAN | TUESDAY, SEPTEMBER 2, 2014
[Generation] Harley Davidson: A Case Study in Smart and Savvy Marketing
While the typical Harley-Davidson owner is probably a Caucasian guy in his 50s, Forbes notes the company is working hard to embrace a younger generation of motorcycle riders. Harley-Davidson is a company that represents freedom, heading out on the open road, and enjoying life in a free-spirited and independent way.
HUBSPOT | TUESDAY, AUGUST 30, 2011
[Generation] Women Click Facebook Ads More Than Men [Data]
What kind of results have you generated? Who clicks on Facebook ads? Apparently women. Well, at least they click more than men. Some new research from Facebook marketing agency Social Code correlated click-through rate data with gender information of the audience that viewed the ads. The results were quite interesting: 1. Marketing Takeaway.
HINGE MARKETING | MONDAY, SEPTEMBER 2, 2013
[Generation] Online Marketing Strategy Gone Wrong: The Case of the Frozen Marketing Director
This is especially true when the topic is one that generates fear or anxiety because it is unfamiliar. Our research on 500 professional services firms (see Figure 1) shows that 77% of firms already generate new business leads online. Sometimes we are our own worst enemy. There is a good reason why that is true. The Problem with People.
VOICE-BASED MARKETING | WEDNESDAY, JUNE 18, 2014
[Generation] 5 Quick Tips for Content Marketing Wins
For content marketing to be effective in generating leads and helping close deals, much of the messaging should be focused on the intersection between brand and customer communication. When you place call tracking technology within your marketing campaigns, it is easy to identify which pieces are generating the most leads and/or conversions.
HINGE MARKETING | MONDAY, DECEMBER 22, 2014
[Generation] Top 10 Professional Services Marketing Today Posts of 2014
Facts Every Marketing Director Should Know about Lead Generation As marketers, there is always pressure to generate a constant flow of qualified leads for your business development team. But much like every other facet of marketing, lead generation has changed in recent years as well. 2014 has been a big year for Hinge.
HUBSPOT | THURSDAY, JANUARY 5, 2012
[Generation] 7 Expert Tips for Launching Location-Based Promotions
Marketers are catching on, using these tools to generate buzz and build brand loyalty while adding to their company’s bottom line. Yes, as Orwell predicted in his 1949 dystopian novel, Nineteen Eighty-Four , “Big Brother is watching us.” Reward Gossip: This is social media , after all. Reserve your seat for the webinar here.
HUBSPOT | WEDNESDAY, JUNE 17, 2015
[Generation] 5 Things You'll Wish You Knew Before Buying Marketing Automation Software [Webinar]
She also has built the marketing team from the ground up, and used various digital marketing strategies to drive lead generation and 30% increased profit margins for the company. Ever buy something and realize there were things you wish you knew before you handed over your credit card? It stinks, right? Fortunately, you've got some help.
B2B MARKETING INSIDER | TUESDAY, JULY 13, 2010
[Generation] Top 5 Social Media Trends For The B2B Marketer
While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, DECEMBER 6, 2009
[Generation] This is the future of social media
You will literally always be on the social web, generating messages just by thoughts. While most content today is generated through “free submissions to YouTube, blogs, etc., How do you deal with a generation of employees who have been conditioned to communicate through their thumbs? Does this seem improbable?
BIZNOLOGY | THURSDAY, NOVEMBER 15, 2012
[Generation] Targeting Content and Calls To Action: Where Are Your Prospects?
This includes your website and blog(s), your email newsletters, social media, and any other channels you use for lead generation and customer acquisition. Tweet Photo credit: Frank Gruber. You probably hear a lot these days about targeting mobile consumers and how important tablets and mobile devices are becoming. Where Is Your Prospect?
WEBBIQUITY | MONDAY, JANUARY 27, 2014
[Generation] 28 (of the) Best Business Blogging Guides and Tips of 2013
” How to Generate More Leads With Your Blog: 5 Tips by Social Media Examiner. Kristi Hines (again) supplies a handful of helpful tips for generating leads via a blog, like placing opt-in forms around your blog content with “calls to action such as free trials, free consultations or a simple mailing list opt-in form.”
HUBSPOT | TUESDAY, MARCH 11, 2014
[Generation] What Sales Wants From Marketing (Besides More Leads)
Here are some of the key things I think it''s important marketers understand salespeople value and appreciate -- besides just generating lots of leads. Those marketing-generated workflows helped keep HubSpot top-of-mind until the prospect neared a buying decision. I’m a sales guy. Your Expertise. And sales reps value this help.
MODERN B2B MARKETING | THURSDAY, DECEMBER 27, 2012
[Generation] Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective
Optimizing Twitter for Lead Generation - Twitter is one of the most effective prospecting channels. How do you optimize it for lead generation for B2B marketing? Tips, best practices, and real world numbers on using Facebook to generate leads. by Jason Miller 2012 has been a fantastic year for marketers. Hell Yes! Cheers!
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, SEPTEMBER 19, 2012
[Generation] Content Marketing: What Matters Most
So, you can appreciate why supplier content needs to more than simply breakthrough to win the customer’s attention and generate a lead. In my last post, “Content Marketing’s Dirty Little Secret,” I suggested that most B2B marketers end up sacrificing quality for quantity as they feed the content marketing beast. The result?
THE ROI GUY | TUESDAY, AUGUST 9, 2011
[Generation] Executives Turn to IT to Drive Performance in Tough Environment
However, most of the priorities highlight the leverage of IT for business performance improvement, via next-generation data management and analysis (50%), enterprise mobility via tablets and handheld devices (48%), and social media/networking (46%). over the next 12 months. More information can be found at: [link].
B2BBLOGGERS | WEDNESDAY, OCTOBER 19, 2011
[Generation] A Focus On Revenue Is Not New Marketing Thinking
Marketing jointly and equally shares the responsibility for generating revenue with our very important partners in the sales organization. Maybe the reason for the recent surge is that so many marketers have focused on generating awareness and leads without real clarity around how investments in these efforts drive revenue.
BIZNOLOGY | TUESDAY, JUNE 9, 2015
[Generation] Google Search is more Rain Man than Beautiful Mind
It’s a little known fact, but something I try to remind everyone all the time, that Google Search has a lot of common with Dustin Hoffman ‘s character in Rain Man, Raymond Babbitt. Google Search has a lot of eccentricities. My name’s Christopher James Abraham. One needs to choose one and run with it. So, I chose www.gerr.is.
IT'S ALL ABOUT REVENUE | MONDAY, JULY 8, 2013
[Generation] What Marketers Should Know About Big Data – and How to Put it to Use
Many marketing organizations have turned to lead scoring to bridge the gap between marketing-generated leads and sales — to cut down on the noise and highlight the prospects with the greatest likelihood of purchasing. Throughout her career, she has advised and worked with several technology startups on their content strategies. Wrong.
HUBSPOT | THURSDAY, DECEMBER 15, 2011
[Generation] 7 Epic Uses of Twitter's New Embeddable Tweets Feature
Encourage Sharing of Lead Generation Offers - Look at your marketing analytics , and determine if Twitter is an important source of leads and traffic for your business. If it is, then you might want to consider embedding a tweet on your landing page for a lead generation offer that encourages visitors to retweet and share the offer. 4.
GREAT B2B MARKETING | FRIDAY, APRIL 22, 2011
[Generation] Outside-the-Box B2B PR Strategies
Aggressive public relations can have an enormous impact on awareness and lead generation, and even more so if you think outside the box. Every B2B company has its own identity, target market and products or services. But all have one thing in common. Make it personal – There are two important ways to make your PR personal.
GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, JANUARY 1, 2011
[Generation] Is there really any hope for paid digital content?
This is a generation conditioned to believe that paying for digital content only demonstrates you’re to lazy to figure out how to get it for free. Clients need help in actually doing the marketing, so the CMI business model is rapidly adapting to their needs. Would people pay to read what I write? Software: 33 percent. Apps: 21 percent.
PAUL GILLIN | MONDAY, JANUARY 16, 2012
[Generation] IBM Expands Social Business Services
“It’s not just about demand generation but incorporating social it into all aspects of your business.” The company is rolling out a series of technical workshops and consulting services to help customers develop a culture that fosters open collaboration and sharing among employees, clients and partners. Sandy Carter, IBM.
HUBSPOT | THURSDAY, JANUARY 19, 2012
[Generation] How to Expose the Best Leads to Your Sales Team
Fewer leads can actually generate more revenue for your business. For many businesses, Marketing is responsible for generating as many leads as possible in order for Sales to sell to more and more customers. portion of the leads marketers generate are usually either not yet ready for a sale or not a great fit for the product.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 20, 2014
[Generation] How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey
Sales felt that the quality of the leads generated by marketing was poor and follow up was sometimes a waste of time. by Eloqua | Tweet this Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. Check out our new Conversion Guide. Respond to observed trends in a timely manner.
HUBSPOT | WEDNESDAY, AUGUST 22, 2012
[Generation] 12 Things You Should Be Using Your Blog For (Besides Blogging)
And in tip #4, we did some A/B testing on our calls-to-action to figure out which design generates the most leads. Promote new lead generation offers on your blog, and send those that perform well to your email list. So you want your business blog to perform better. What do you do? Blog harder? Probably that Facebook rep, right?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 13, 2014
[Generation] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
Users can create emails and landing pages and preview how they would appear on different devices, although the system-generated contents don''t automatically reformat the outputs to fit the viewing platform (a.k.a., But it would be wrong to see these as expanding the industry to a new set of users. responsive design").
BLOG MY CALLS | THURSDAY, MARCH 6, 2014
[Generation] Fascinating Metrics from 337,488 Email Sends
We pay them for each download the White Paper generates. Asset #4 = BIA/Kelsey Research: How Businesses Generate and Optimize Inbound Phone Leads. We''ve partnered with a large media company to market LogMyCalls for the last 9 months or so. During this period of time we''ve promoted 4 different assets and have seen varying results.
DIGITAL BODY LANGUAGE | MONDAY, MARCH 15, 2010
[Generation] Membership has its Privileges; Best Practices IP vs. Social CRM
Similarly Tricia Wilkerson looks at the specifics of tracking and analyzing banner ad clickthroughs in order to generate the type of marketing analysis Katina highlights. I wrote recently about our decision to expose our pricing publicly on our website. We all agree that transparency is great and noble. Why do Marketers Upgrade?
HUBSPOT | WEDNESDAY, SEPTEMBER 19, 2012
[Generation] 7 Reasons Agile Marketers Are Better at Their Jobs Than You
But there's a difference between setting a yearly goal -- let's hit 700,000 website visitors and generate 50,000 leads by the end of 2012! -- and setting more digestible goals that actually. If you have 12 months to hit 700,000 website visitors and generate 50,000 leads, how is that going to guide your behavior? is it?) Think about it.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 28, 2011
[Generation] Core values of Find New Customers
Here are the core beliefs of the B2B Lead Generation company Find New Customer s: After you read them, ask yourself “ Are these the values of a business leader with whom I want to do business? Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. “ Always Be Helping.
MARKETING INTERACTIONS | WEDNESDAY, DECEMBER 28, 2011
[Generation] What Questions Will You Answer for Prospects in 2012?
To begin generating a list of questions for your prospects: Start with the problem they are trying to solve. I love this time of year. The New Year is stretching out infront of us, an open book ready for a story. That story will be fleshed out by the content you create and share over the next 52 weeks. So how do you find the questions?
BLOG MY CALLS | WEDNESDAY, MARCH 27, 2013
[Generation] 5 Things You Need to Know About Call Tracking Software
You need to know which referring sites, online channels, PPC ads, keywords, and organic search terms are generating phone calls and which are not. 2) Call tracking doesn't hurt SEO. Which marketing channels are generating phone calls? They don't know which channels generate phone calls. Hopefully this helps.5 Don't.
HUBSPOT | MONDAY, AUGUST 6, 2012
[Generation] 19 Reasons You Should Include Visual Content in Your Marketing [Data]
10) Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers? Marketers. Oh, also revenue. Not a bad setup. Source: SEOmoz ) Tweet This Stat! 6) Visual content drives engagement.
EMAGINE B2B BLOG | WEDNESDAY, MAY 27, 2015
[Generation] emagine Website Designs: 4 New WordPress Powered Websites
BHI Energy (BHI) provides quality and cost effective specialty services and staffing solutions to the power generation, energy and government markets. The emagine team has been working non-stop creating killer B2B websites and assisting our clients with their SEO, Social Media, PPC and overall digital marketing strategies.
TOM PISELLO | MONDAY, JANUARY 17, 2011
[Generation] Value Selling Tools and the Buying Lifecycle
The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. view the tool For more information on Value Selling Tools: Demand-Generation (Marketing) Sales Enablement.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 16, 2010
[Generation] 5 Important Tips You'll Need To Be Successful At Cold Calling
One call and one email a week will not generate a response. Our research tells us that you need to touch them at least 6 times before you generate a response. At times it can be difficult for us to sum up the keys to success for any of our new hires that walk into the door here at AG. Be prepared - Otherwise known as pre-call planning.
VIRALLY BLOG | FRIDAY, MAY 23, 2014
[Generation] Virally is back with a bang!
For those that have not used Virally before it solves a common challenge that businesses of all sizes face with content marketing and lead generation. It’s been a while but in the background the Virally team have been hard at work understanding what people liked about the software and where we could make it even better. Simple and Free!
TRADESMEN INSIGHTS | TUESDAY, JUNE 22, 2010
[Generation] White Paper: Overview of the HVAC Market
Possibly related posts: (automatically generated) White Paper: Overview of the Industrial/MRO Market White Paper: Overview of the Electrical Market The Future of Fashion TRADE PUBLICATIONS This entry was posted on Tuesday, June 22nd, 2010 at 9:00 am and is filed under Marketing Trends , Social Marketing , Traditional Marketing.
INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 17, 2010
[Generation] The Twofold Benefit of Optimizing Marketing Content
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. of Tiecas, Inc.
HINGE MARKETING | WEDNESDAY, MAY 14, 2014
[Generation] 3 Things to Consider Before Gating Your B2B Content
Gating content can be a useful lead generation and nurturing strategy in professional services marketing. This can be a great strategy and has proven to be effective in both lead generation, as well as lead nurturing. B2B content marketing is meant to be informational and solidify a particular firm’s industry expertise. Articles.
B2B MARKETING TRACTION | MONDAY, AUGUST 23, 2010
[Generation] Why Marketing Content is Key to Getting Found Online
Another part of the solution to make content generation easier is to re-purpose. Tweet. The major search engines are placing more emphasis on content, not so much on tricks and behind-the-scene tactics, to rank web sites higher for keyword searches. It takes time to create all this content. How many videos will you produce?
WEBBIQUITY | MONDAY, FEBRUARY 27, 2012
[Generation] 17 (of the) Best Email Marketing Guides of 2011
Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly. As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. Email and social media play well together. Email Marketing Tips & Tactics.
VERTICAL RESPONSE | FRIDAY, OCTOBER 17, 2014
[Generation] Creating Viral Content Comes Down to Just Letting Go
What I found interesting is that instead of leveraging these videos to generate traffic to a YouTube channel for the station, the videos are posted under Herzog’s name. The station could be generating a lot of additional traffic this way (most of the videos have over 50,000 views). Ice is back and the roads will glisten.
VIDYARD | THURSDAY, OCTOBER 9, 2014
[Generation] Correctly Reporting on Content Marketing
Showing you can increase the sales cycle by x% tells your CEO that he can generate more money each year. efficiency for the entire marketing funnel , which means that for every 100 leads they generate, only 1.6 The cost of generating a deal is much higher than it was before. Many companies use ROI as a marketing metric.
HUBSPOT | THURSDAY, FEBRUARY 2, 2012
[Generation] 6 Different Emails Every Marketer Should Consider Sending
When you promote one main message and call-to-action, it will be easy for you to track progress , such as click-through rate, conversion rate, and leads generated from the individual send. According to HubSpot's research , lead nurturing emails generate an 8% CTR compared to general email sends, which generate just a 3% CTR.
HUBSPOT | MONDAY, APRIL 1, 2013
[Generation] 15 Insider Tips for Creating a Content Creation Machine [SlideShare]
When you publish a gated piece of content (typically lead generation content like an ebook that is behind a form on a landing page), a quick source of content is an excerpt of that piece. For example, if you create an evergreen ebook, that's a piece of content you can promote time and time again and continue to generate results from it.
SMALL MANUFACTURER BLOG | MONDAY, JANUARY 9, 2012
[Generation] Why Blogging Benefits Your Business: Exposure, Exposure, Exposure
If you’re a small B2B business and you have a blog, what’s been your experience with regard to your blog generating press for you? Tweet I hear lots of reasons why a B2B company should blog: Google gives preference to “fresh” content. Search engine spiders visit your site more often when you’re frequently updating content.
SAVVY B2B MARKETING | FRIDAY, JULY 9, 2010
[Generation] Savvy Week in Review - July 9
Trey shares a real life story that made him generate some positive buzz for a brand. If you're in the states like we are, you probably had the same reaction to this week: "Where did it go?" " Even though it was a short week, the blogosphere is full of inspiration. Enjoy our favorites while trying to stay cool! It's SO true!!
VIEWPOINT | THURSDAY, JANUARY 19, 2012
[Generation] Turning Raw B2B Sales Leads Into Real Opportunities: Don’t Give Up Too Soon
By not passing unfiltered, unqualified leads to your sales team, and focusing instead on delivering fewer, more fully qualified sales opportunities, your lead management processes better impact your organization’s ability to generate revenue This step alone can take weeks or months. The lead farmer is patient, but persistent.
HUBSPOT | FRIDAY, JULY 10, 2015
[Generation] 3 Tips for Boosting Buyer Involvement
The same can also be done for pinned products on Pinterest boards, though you don’t get the same user-generated effect. Whatever else comes from sharing user-generated content, you at least get that powerful social proof. Companies that get the buyers involved in their marketing really reap the benefits. Let Buyers Choose Inventory.
3D2B | TUESDAY, MARCH 18, 2014
[Generation] Are You Making the Biggest Internet Marketing Mistake?
Internet marketing—websites, white papers, YouTube videos, social media, pay-per-click and more—has become a major part of many business-to-business companies’ lead-generation strategies. Reach out to them directly in a telephone lead-generation campaign. And it can deliver that promise. That mistake? Marketing is like baking a cake.
CONTENT MARKETING FOR BI | TUESDAY, FEBRUARY 9, 2010
[Generation] Embracing Socialytics
Source : Who is generating the content? Socialytics. love this word – it perfectly captures what it is — analysis of social media. I’ve only heard it used a couple times but when Michael Fauscette of IDC wrote his post, Socialytics , I decided to investigate it further. wondered who plays in this space today. What are people saying?
BIZNOLOGY | THURSDAY, JUNE 11, 2015
[Generation] Making Links a Priority within Online Marketing
PR activities also typically generate legitimate link prospects for your website. Links are ingrained in the very fabric of the web. Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you must account for links. Public Relations (PR). Pay-per-click (PPC). Content Marketing.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 24, 2013
[Generation] Can Millennials and social media solve complex world problems?
He concludes by writing: Our generation’s major roadblocks will only be overcome through mass mobilization and collective ingenuity. He concludes by writing: Our generation’s major roadblocks will only be overcome through mass mobilization and collective ingenuity. Who’s in charge, and why? The problem is not a lack of ideas.
HUBSPOT | MONDAY, JUNE 11, 2012
[Generation] How to Make More Money From Existing Customers With Marketing Automation
You just need to have the right triggers -- and the right responses to those triggers -- set up to capitalize on prime revenue-generating opportunities. One of the simplest ways to use marketing automation to generate more revenue from existing customers -- especially for ecommerce companies -- is to reference their past purchases.
HUBSPOT | THURSDAY, JUNE 13, 2013
[Generation] What You Need to Know This Morning: June 13, 2013
Since the beginning of time, every generation has complained that the one before it is lazy, stupid, entitled, etc. TIME sparked it again with its May magazine cover, calling Millennials the "Me Me Me Generation." And oh, whatever, lots of people are lazy and stupid in every generation, and lots of people aren''t. Benefits?
HUBSPOT | THURSDAY, AUGUST 15, 2013
[Generation] How to Get a Marketing Promotion: Top Execs Share Their Secrets
Employees that make life easier for their boss are incredibly valuable and more likely to get promoted. 2) Generate measurable results. Figure out how to do that, or to generate more leads, or to drive more traffic, or to bring in more revenue -- whatever number your boss is laser focused on. This is our job, and we want to do it well.
HUBSPOT | THURSDAY, OCTOBER 11, 2012
[Generation] How to Convert Casual Blog Visitors Into Dedicated Subscribers
And to tie this all back to the importance of blogging frequency, in that same study of HubSpot customers, we learned that businesses that blog more than once per week generate 9x more blog email traffic than businesses that blog just once per month. Convinced that you should put more of an effort into generating email subscribers yet?
PAUL GILLIN | WEDNESDAY, NOVEMBER 17, 2010
[Generation] Age of the Tablet Has Begun
decade from now, a new generation of youngsters will think it funny to hear daddy tell about how he used to skulk around airports looking for power outlets. I tend to be a skeptic about new technology, probably a consequence of 25 years of seeing cool demos of products that never worked very well in real life. tend to be a late adopter, too.
SAZBEAN | SATURDAY, OCTOBER 20, 2012
[Generation] Top Internet strategy, marketing and technology links for the week of October 20, 2012
News & Notes
SAZBEAN | SATURDAY, MAY 5, 2012
[Generation] Top Internet strategy, marketing and technology links for the week of May 5, 2012
If Your Email Newsletter Isn’t Generating Cash, Your Doing Something Wrong (ProBlogger). Here are the top Internet strategy, marketing and technology links for the week of May 5, 2012… 10 ways to get into big trouble in marketing (Portent). How to Fight for More Social Media Resources In Your Company (Convince & Convert).
SAZBEAN | SATURDAY, DECEMBER 3, 2011
[Generation] Top Internet strategy, marketing and technology links for the week of December 3, 2011
Reasons You’re Not Generating Leads From Social Media (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of December 3, 2011… Niche Social Networks Deliver Big Results for Brands (Mashable!). Social Proof Is The New Marketing (TechCrunch). Internet Marketing Jam). Mashable!). FutureLab).
SAZBEAN | SATURDAY, NOVEMBER 26, 2011
[Generation] Top Internet strategy, marketing and technology links for the week of November 26, 2011
The Four-Step Plan for Word-of-Mouth Lead Generation (MarketingProfs). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog (ProBlogger). Social media has evolved into the art of storytelling, and we must all become masters of it. Simply Zesty).
SAZBEAN | MONDAY, SEPTEMBER 19, 2011
[Generation] Social Media May Already Be Sending Traffic
You may also discover sites which are unexpectedly sending you traffic that you can leverage to increase sales or lead generation. Think using social media may be a waste of time for your organization? Well, what if it’s already sending you traffic and you’re not doing anything to capitalize on it? Social Media Traffic.
WINDMILL NETWORKING | THURSDAY, JANUARY 15, 2015
[Generation] Launch a Legal Customer Rewards Program on Social Media
Kyle-Beth understands the business and legal issues involved in launching on social media, including influencer marketer management, user-generated content, and privacy issues. As brands promote these programs on social media, they may introduce new legal wrinkles into the programs. Social Media and the Law
HUBSPOT | FRIDAY, AUGUST 26, 2011
[Generation] 4 Ways to Use Email to Increase Followers and Expand Social Media Reach
The study also found that the more sharing options you provide, the more activity you’ll generate. Messages with three or more social sharing icons generated a 28% higher CTR than messages with one icon and a 55% higher CTR than messages with no social sharing icons. 3. Include 'Follow Us' Buttons. Add Social Sharing Buttons.
WEBBIQUITY | TUESDAY, MAY 5, 2015
[Generation] The SEO Journey – How long before you start seeing results?
This month should produce a notable rise in rankings, traffic as well as lead generation. Guest post by Jack Dawson. Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? This question does not have a simple answer, mostly because it’s not in itself a legitimate question. Month #2.
MODERN B2B MARKETING | THURSDAY, MAY 30, 2013
[Generation] Content Curation for Lead Nurturing
Your newly generated prospects may not be ready to talk with your sales team when they first meet you – especially if they are a modern, digitally empowered buyer who uses easy access to information to delay engaging with sales. The Content Challenge. You need different content for each buying profile, e.g. each target persona. An Example.
THE ROI GUY | THURSDAY, JUNE 19, 2014
[Generation] SiriusDecisions Research: Longer Sales Cycles Drive Need for Change
If you are able to implement the recommended practices to drive a 1-month reduction in the sales cycle time you can generate over $4M in incremental sales revenue for every $50M in sales territory / quota. You can generate an additional 8% of sales revenue, or $4M for every $50M in territory is possible. Why the longer sales cycle?
HUBSPOT | WEDNESDAY, OCTOBER 19, 2011
[Generation] How to Diagnose and Heal a Poorly Converting Landing Page
Let's say its generating a good amount of traffic but failing to turn that traffic into leads. With a little bit of TLC and a few quick fixes, you can nurse your landing page back to health and turn that ailing page into a conversion-optimized, lead generating machine. Is your landing page feeling a little under the weather?
HUBSPOT | WEDNESDAY, AUGUST 12, 2015
[Generation] How a Blank, 4-Minute Video Got 100,000 Views
Our modest investment generated a slew of “engagement” metrics that added even more texture to our illusory impact: On average, viewers watched 61% of our video, with more than one in five completing it. In an advertising agency, having a good idea isn’t enough. But the truth is those vanity metrics don't really mean anything. Here's why.
BLOG MY CALLS | FRIDAY, DECEMBER 5, 2014
[Generation] Why Conversation Analytics has got Just what Call Tracking Needs [172 Words]
The main benefits that call tracking provides include: The ability to find out which pages are generating the most calls. Call tracking technology has been used for years to help marketers and businesses determine several important metrics and enhance the performance of their campaigns. Increasing conversion rates by optimizing landing pages.
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 7, 2015
[Generation] 7 Modern Marketing Experience Takeaways
Today’s post comes courtesy of Jon Russo , founder of B2B Fusion , an agency that focuses exclusively on modernizing old demand generation practices to new to drive more revenue for clients like Thomson Reuters, Level(3) Communications, and Blackboard, among others. Here are my lucky Vegas 7 B2B enterprise learnings from #MME15: 1.
HUBSPOT | THURSDAY, JANUARY 23, 2014
[Generation] 30-Day Blog Challenge Tip #22: Start a List of Blog Post Topics
From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Lots of ice cream.
HUBSPOT | MONDAY, DECEMBER 26, 2011
[Generation] 8 Modern Ways to Crush Your Trade Show Competition
Generate Buzz About the Trade Show Internally. Create a QR Code to Generate Leads & Track Engagement. Take our previous suggestion one step further by generating a QR code that you can add to collateral you distribute at the event. There are hundreds of companies at trade shows vying for your audience's attention.
WEBBIQUITY | TUESDAY, JUNE 16, 2015
[Generation] 34 Compelling Content Marketing Stats and Facts
Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Only about half of marketers try to connect content to sales.
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 14, 2012
[Generation] How to Spark a Romance Between Sales and Marketing
Sending over hot leads to sales and seeing success on those marketing-generated leads makes everyone happy. by Sylvia Jensen | Tweet this It’s so sad to see when two people who have so much in common – all the same interests, the same sense of humour, the same goals – never become a couple. Speaking the Same Language. Keep Them Warm.
HUBSPOT | THURSDAY, AUGUST 9, 2012
[Generation] Answers To Your Top 9 Questions About Using LinkedIn Ads
If you’re generating more leads or have a higher click-through rate from one of your test images, you’ll know exactly which ad image performs best and you can deactivate the other. CPC is best for generating leads and engagement on your landing page. Are you ready to become a LinkedIn Ad Master? Let’s get started!
THE ROI GUY | MONDAY, MARCH 24, 2014
[Generation] Gartner: The Technology Sales Rep Has Lost Their Mojo!
According to Gartner, left unresolved, the Value Gap can place much of your marketing and demand generation activities at risk. Unfortunately, a survey of buyers indicates that the vast majority of sales reps are adding little value to IT buyer decision making. The evidence?
B2B MARKETING BLOG | THURSDAY, FEBRUARY 9, 2012
[Generation] Bad News for B2B Marketers…NOT!
It looked like another year of doom and gloom for marketers – with more budget cuts expected and increasing need for a higher quantity of qualified leads. 75% of the 1700+ marketers surveyed said generating high quality leads will [.]. When I first skimmed Marketing Sherpa’s 2012 B2B Marketing Benchmark Report, I felt a little sick.
SALES PROSPECTING PERSPECTIVES | MONDAY, FEBRUARY 15, 2010
[Generation] So, You’re a “Telemarketing” Firm?
As you can imagine, this led to a number of follow-up questions and further expansion of my answer as we got into the nuts and bolts of AG Salesworks Marketing Services and Sales Opportunity Generation services. It is my turn to share some thoughts with you - so I figured I would draw from an experience I had this weekend.
WINDMILL NETWORKING | THURSDAY, JANUARY 19, 2012
[Generation] Social Media for Startups: You’re Doing It Wrong.
Gen Y is the generation of digital natives. Wrong. I’m here to talk to you about how to transform your business’s social media efforts from a simple communication method into a revenue-generation-machine. Social Media for Startups. It sounds like a no-brainer, doesn’t it? You’ve got it covered, right? Most of you are doing it wrong.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 26, 2013
[Generation] USC Business School predicts Americans will stop working, eating, and having sex by 2015
According to a USC study, we may be the last generation to brush our teeth. According to a USC study, we may be the last generation to brush our teeth. The USC researcher also concludes that inflatable penguins will consume 68% more content than humans and 47% more than most mollusks by 2016. So between consuming content for 15.5
HUBSPOT | FRIDAY, MARCH 16, 2012
[Generation] How to Calculate & Track a Leads Goal That Sales Supports
An SLA will keep Sales off your back and provide you with real-time feedback on your lead generation progress against your goals. You can calculate the close rate by dividing the total number of leads you generated in a period of time over the number of customers that came from those leads. So, does an SLA sound appealing to you?
MODERN B2B MARKETING | MONDAY, DECEMBER 7, 2009
[Generation] 16 Must-Read B2B Marketing Strategy Ebooks
Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Author Jonathan Kranz argues that the more complex an offering, the more valuable case studies can be to generate leads. The High-Tech Direct Marketing Handbook: 65 Tips on B2B Demand Generation. Enjoy! 1. Marketing [M.O.]
THE POINT | TUESDAY, MAY 10, 2011
[Generation] June 16 Roundtable: Secrets to Webinar Success
Planned discussion topics include: • Where do Webinars best fit into an overall demand generation strategy? Join me and a select group of expert panelists on June 16, 2011 at 11 AM PT / 2 PM ET as we explore strategies for hosting, presenting, and marketing a successful Webinar. Focus Marketing Roundtable: Secrets to Webinar Success. Ruth P.
CONNECT THE DOCS | WEDNESDAY, JUNE 2, 2010
[Generation] White Paper 101: A Step-by-Step Approach to Creating Highly Engaging White Papers
Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Any business that sells to other businesses is a prime target, and thousands of businesses are using white papers today to educate customers and generate leads. Jonathan Kantor. Act NOW.
SALES PROSPECTING PERSPECTIVES | THURSDAY, OCTOBER 16, 2014
[Generation] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
according to InsideSales, how can you generate enough interest in prospects that they call you back? If you’re in sales, a lot of your time is spent on the phone -- outbound prospecting, inbound qualifying, cold calling, you name it. However, what happens when your prospect doesn’t answer the phone? Have a great day! Again, this is with.