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  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 14, 2010
    [Generation] Marketing Agility and Marketing Automation
    Simon Daniels summarizes is very succinctly in a comment on  Mac McIntosh’s blog &# Marketers need to be able to focus on the “what” of campaigns and demand generation, not the “how”, and marketing automation is a big part of that.&# And that’s how we get to the role of marketing automation. Automation of this process. Conclusion.
  • LEADERSHIP  |  FRIDAY, APRIL 17, 2015
    [Generation] Interesting Infographics: The 8 Most Effective Types Of Content
    52% of polled marketing executives cited customer engagement and lead generation as the most important use of content marketing, but 44% said brand awareness, 38% sales revenue, 32% lead nurturing, and 28% believe that website traffic is the most important use. Content marketing is hot with leading brands, and for good reason.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 19, 2013
    [Generation] Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget
    Of course, you’ll only be able to do that if you generate remarkable content that offers actionable information.Here are a few strategies that can help you identify quality blogs: a) Create an account on platforms like myblogguest , etc. The Search Engine Optimization landscape has changed dramatically over the last couple of years.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 24, 2016
    [Generation] Why Designing Your Marketing Technology Stack is a Waste of Time
    That 30 year span means a generation of managers spent their entire career dealing with the shift. My post last week about machine intelligence sparked a Twitter comment from @Jetlore, “The term 'machine learning' is like the term 'mobile' 7-10 years ago. The most obvious of those is electricity. By 1929 they provided nearly 80%.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 25, 2013
    [Generation] Social Media in 2013: Great, Another Year Of This Crap!
    Or that all you have to do is flood enough groups with your self-promotional crap to generate new business? Forgive me for a few paragraphs as I feel the need to get a few things off my chest in regards to Social Media. understand the benefits of using Social Media for business and I understand some of the flaws.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 16, 2010
    [Generation] What Is The Future Of The Social Media Role?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? They are fully entrenched in social media.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 24, 2013
    [Generation] Email Marketing Vs. Marketing Automation: Crossing the (Marketing) Chasm
    Do you know how many marketing-generated leads close? Do you know what percentage of revenue marketing generates? Email marketing is wonderful: It delivers the highest ROI of any marketing tactic, while being relatively inexpensive. Can you be alerted when a hot lead visits? Can you target email campaigns to those visitors?
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Generation] The ABCs of Content Marketing: A Glossary of Terms
    Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Ebooks are a common type of content that many marketers use -- often to help generate leads. Landing pages are the epicenter of your lead generation. they help you generate leads for your business).
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Generation] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Also worth checking out is Scot’s follow-up to this post, The Four Principles of Social ROI Measurement , in which he contends that “the accumulation of ‘likes’ or ‘followers’ and the generation of engagement are not ends in themselves.  While certain aspects of social media have stabilized (e.g., B2B Social Media Guides.
  • EMAGINE B2B BLOG  |  FRIDAY, DECEMBER 26, 2014
    [Generation] SEO 2014 Re-Cap: Search Statistics You Should Know
    Websites with 30 or more pages generate 7 times more leads than those with less than 10 pages ( Arek Estall ). It’s been a great year for SEO, with a lot of changes and updates to be aware of, such as the most recent Panda and Penguin algorithm updates. Overall Search Behavior. 93% of website visits begin via a search engine ( Arek Estall ).
  • HINGE MARKETING  |  FRIDAY, JUNE 3, 2016
    [Generation] Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track
    SEE ALSO:  How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms. 4) Lead Generation. If your firm relies on inbound lead generation, it’s important to have a system in place to track where those leads came from. Optimize lead generation by focusing on the most fruitful tactics. Research Frequency.
  • HUBSPOT  |  SUNDAY, JANUARY 26, 2014
    [Generation] 30-Day Blog Challenge Tip #25: Engage With Your Audience
    From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Did you blog today?
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    [Generation] Business Podcasting: How to and ROI
    Once upon a time, B2B marketers relied primarily on the trusty white paper to generate leads; but in today's fast-paced, social, multimedia world the white paper isn't doing as much of the heavy lifting as in years past. What can a podcast do for your business? The answer might surprise you. The results can be impressive. Not bad.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 12, 2015
    [Generation] Social Media is Not the Telex Machine
    Sure, some of us use it to generate revenue, serve customers, trade recipes and shamelessly promote our personal blogs. A few of us are stupid, thoughtless, drunk or angry while we use it. There was a switchboard with crusty operators, a well-medicated tea lady and Dolores. Dolores” , the secretary whispered, “is the Telex Operator.
  • BIZIBLE  |  MONDAY, SEPTEMBER 26, 2016
    [Generation] How to Measure the Revenue Impact and ROI of Webinars
    Total Pipeline Generated: $144,000. Total Revenue Generated: $37,700. To calculate the actual total amount of revenue generated from your webinar, you would have to calculate in your expected lifetime value. The webinar generated $37,700 and cost $11,500, which is an ROI of 3.3x. Here’s how to do it. Revenue Report.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Generation] 30-Day Blog Challenge Tip #8: Crowdsource Ideas From Sales
    From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Did you blog today?
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Generation] The Future of Media and The Role I Want to Play
    Modern Media Buying and Enterprise B2B Demand Generation : Outlines the challenge modern media buying faces today in demand generation and a solution marketers need to embrace. The digital media landscape is changing rapidly. Once, most advertising was purchased directly from publishers. In reality, the change is far bigger.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2012
    [Generation] Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short
    Because of the limitations of inbound marketing, a complete B2B marketing strategy needs to incorporate a full portfolio of lead-generation approaches, including events, webinars, email, and advertising as well as inbound tactics. Two of the most critical limitations are: It’s hard to target specific audiences with inbound marketing.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 8, 2015
    [Generation] Challenger Marketing: How To Succeed In Today’s B2B Battleground
    According to CEB, Challenger marketing is a new approach to content marketing and lead generation that helps companies stand out from the crowd. If you want to cut through the clutter and move the needle on lead generation and sales , you need to create content that leads to commercial insights and disrupts a customer’s buying process.
  • HINGE MARKETING  |  TUESDAY, JULY 14, 2015
    [Generation] Addressing Blog Lag: 7 Content Creation Tips for Your AEC Firm’s Blog
    Your blog should be an essential component of your lead generation strategy. Conducting primary research on topics relevant to your industry can be a powerful way to build authority and credibility — and to generate blog post topic ideas. Struggling to come up with new content for your blog? You’re not alone. Get Social.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Generation] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    Visual media, which can be generated by your audience (“user generated content” or UGC) or by your brand, is images pinned to Pinterest, photos shared on Instagram and short- and long-form video – i.e., Vine versus YouTube. Image: Courtesy of Shutterstock . Content Marketing Rule# 74: Take everything into consideration. Christopher S.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Generation] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    Marketers “measure the value of a PPC campaign by the number of leads it generates… [which also] tells you little about the actual ROI of that campaign.” With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Social Media.
  • MARKETRI  |  TUESDAY, OCTOBER 1, 2013
    [Generation] How Much Does Marketing Cost?
    You may think your brand is solid today, but its strength will begin to fade as the next generation takes over at the leadership of your largest clients, and new marketing-savvy competitors move into your local area and penetrate your target markets. Insight into what your professional services firm should pay for marketing.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 4, 2015
    [Generation] A SaaS Marketing Plan for High Growth Companies
    To do this, work backward from the gross revenue amount that marketing is responsible for generating ( generally around 40 percent ). It will also help you determine how many visitors and leads the marketing team needs to generate to hit its goals by working backwards from these metrics. Marketing and sales alignment. Marketing budget.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 9, 2013
    [Generation] Blog SEO for the Modern Marketer: How to Optimize Your Posts
    You might want to test different headlines to see what style or format generates the most activity for you. You may find that questions or humor work best for generating clicks and shares on social media. So, let''s save the hand-wringing and future-predicting for another day and keep it simple. Turn Keyword Research Into Blog Topics.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Generation] 5 Strategies to Build Trust and Sell Through Email
    This article is going to apply principles of persuasion psychology specifically to marketing email, giving you five ways to generate more conversions from your email marketing. 1) Send from a consistent “from” name and a personal email address. This dream isn’t necessarily a pipe dream. But this article isn’t going to overview theories.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 21, 2011
    [Generation] Do Marketers Have Any Credibility?
    74% of CEOs believe marketers are too focused on the latest trends such as social media  and are unable to show how these will generate more business for the company. In a recent survey, almost three-quarters of CEOs think marketers lack credibility. And according to the report, we’re not helping ourselves either. Sounds great to me!).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Generation] 5 social media tools to kickstart your business
    So for this recipe the trigger is when a new post is published on the blog and the action is a tweet generated which includes the title of the post and a link to the post. By Ian Cleary, Contributing {grow} Columnist. As we start into a new year it’s a great time to reflect on how we can improve our marketing efforts online.  Love IFTTT.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Generation] How Coca-Cola and Yoplait Use “Customer Participation” Marketing – And How You Can, Too
    The campaign generated huge customer participation, particularly online – there are a whopping 341,000 posts on Instagram with the hashtag #shareacoke. Most marketers won’t be able to match Coca-Cola and Yoplait’s budgets, but we can take a page from their campaigns. Example #2: Yoplait. Yoplait donates $0.10 to the Susan G. No Problem.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 31, 2016
    [Generation] How do you make your content the signal instead of the noise?
    You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. It’s a difficult proposition and getting harder all the time. Find the podcast on Stitcher.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Generation] A Cold, Hard Lead Conversion Case for Low-Volume Keywords
    The rationale seems sound: We'll attract more traffic, generate more leads, and close more customers. We dug into one client's keyword strategy and found that a forgotten low-volume keyword was generating some of their most highly converting leads. We were generating traffic, yes, but not necessarily the most ready-to-convert traffic.
  • VIDYARD  |  TUESDAY, APRIL 12, 2016
    [Generation] Forrester Sounds the Digital Marketing Alarm
    In-person events as well as digital and content marketing are all great ways to stimulate lead generation and bring in more revenue, so it’s no surprise to see that they still get the most investments. The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. But has spending?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2016
    [Generation] 5 Steps to Amplify Your Paid Social Campaigns
    Your goals will help you map out the most relevant offers and content for your objectives—whether that’s brand awareness, engagement, lead generation, customer acquisition, retention, advocacy, or a combination of these. Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously.
  • JUNTA 42  |  SATURDAY, MARCH 12, 2016
    [Generation] This Week in Content Marketing: Machines Are Coming to Replace Your Marketing Job
    marketing tactic for lead generation. Following a very simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Is your job at risk? This week’s show. Sponsor (34:42).
  • GREAT B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [Generation] Use Pull Marketing to Communicate with the SMB Market
    In fact, lead generation should be a key component of your website strategy. If you are currently relying on push marketing to generate leads and awareness, by all means keep doing what works. In his April 17, 2012 blog post at tellallmarketing.com, Ray Schultz addressed the issue of How Brands Are Failing Small Businesses.
  • MARKETING ACTION  |  SATURDAY, JANUARY 5, 2013
    [Generation] Using Social Media for Sales Prospecting
    Marketers using social media for lead generation should ask themselves which conversations they should be listening to, what’s relevant, and how they can get involved in those conversations as a thought leader. Just having a profile and publishing relevant content is not enough; by itself it won’t make people love you or buy from you.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Generation] Not Getting What You Want From Blogging? Ask These 11 Questions
    You’re generating a handful of views but people aren’t flocking to your posts … and they’re not converting either. Here are a few notable takeaways from her research: The words “no”, “without,” and “stop” helped generate more shares. How often you post could have a big effect on your blog’s traffic and lead generation capabilities.
  • SAZBEAN  |  THURSDAY, APRIL 25, 2013
    [Generation] 6 Simple Steps to Boost the Marketing Performance of Content
    Of course, not all content needs to “sell” in terms of inquiries or transactions, but for content designed with lead generation in mind, there should be some accountability or you won’t have anything to count. What’s the primary brand objective for this content? News & Notes
  • SAZBEAN  |  WEDNESDAY, JUNE 20, 2012
    [Generation] Why the Interest Graph Is a Marketer’s Best Friend
    The interest graph also gives marketers the chance to demonstrably generate revenue. Since the dawn of companies like Twitter, one question has baffled marketers: How do we demonstrate ROI in our social media strategy? For example, we know that Facebook “likes” don’t equal sales. So what’s the alternative? News & Notes
  • INFER  |  FRIDAY, SEPTEMBER 23, 2016
    [Generation] #GoPredictive with Infer at Dreamforce 2016
    Come to the “Women on the Rise: The Next Generation of Sales & Marketing Leaders” Session on 10/4. We’re officially kicking off the countdown to Dreamforce 2016! With over 2,000 sessions to choose from over four days that span industries, specialties, and roles, there’s truly something for everyone. See you in San Francisco!
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 5, 2013
    [Generation] How to Optimize Google AdWords with Offline Conversion Tracking and Marketo
    Now, however, companies can measure and optimize for true qualified lead generation. The primary goal for many marketers is to generate opportunities for sales, but many lead submissions never turn into sales accepted opportunities. Marketo Integration. Why This Matters. Nurture leads before passing them to sales. 
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [Generation] Facebook Ads • Business Mastery Live
    Smart content marketers leverage the #1 social media platform to generate high-quality traffic and convert those visitors into customers. Opentopic blog >> andrewmeng.com Strategy #4: Drive Qualified Traffic to Your Landing Page From Facebook Facebook PPC advertising is a great source of traffic for your landing page.
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Generation] Transparency over data is key to the development of affiliate marketing
    Opentopic blog >> thedrum.com Turning 21 this year, and generating up to £16.5bn a year in sales in the UK alone, it’s safe to say that affiliate marketing is at the main table when it comes to brands’ online marketing ambitions. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 9, 2016
    [Generation] Linkedin Success System: Boost Your Career With Linkedin!
    With over 380+ million members, a higher return-on-investment than any other social media platform for lead generation; a tool that 94% of recruiters use. Opentopic blog >> udemy.com You Need LinkedIn To Have A Successful Career! EVERYBODY needs to be on LinkedIn. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  THURSDAY, MARCH 10, 2016
    [Generation] How to add a zero to your content marketing
    Let’s say your current content strategy is generating five leads and. Opentopic blog >> writemysite.co.uk ‘Add a zero’ marketing is an established term that can help ambitious brands take a larger share of their market. Marketing Technology Cmo marketing technology
  • BIZIBLE  |  MONDAY, JUNE 13, 2016
    [Generation] 6 Questions About Marketing Attribution That You Were Too Embarrassed To Ask
    For a long time in B2B organizations, the goal of marketing was to generate leads. To optimize the entire process -- not just Marketing or Sales -- both teams must work towards the same metrics and goals, which, primarily, is generating revenue. It seems like more and more people are talking about marketing attribution these days.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 3, 2016
    [Generation] Why Instagram will not kill Snapchat
    No matter how loud Facebook thunders at them, this generation will probably stick with Snapchat. By Mark W. Schaefer. The social media world woke up yesterday and found out that Instagram had implemented a new functionality called “stories,” which makes it look a lot like … Snapchat. Snapchat is going up against Goliath.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 4, 2016
    [Generation] Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
    More content can generate more contacts which will provide you with more data. As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. Some people are prone to believe that technology is destroying creativity, particularly within the marketing department.
  • MARKETRI  |  MONDAY, OCTOBER 15, 2012
    [Generation] The Gloriously Imperfect World of Professional Services Marketing
    The core of professional services marketing has become online content generation. My first day at Ernst & Young (circa 1990) – a big moment in this young professional’s life! Everything had to be perfect, so I quickly ran down the list. Freshly polished patent leather pumps – Check! Imperfect is the new perfect.
  • HUBSPOT  |  TUESDAY, AUGUST 7, 2012
    [Generation] 7 Creative Ways Nonprofits Can Use Social Media to Drive Donations
    The Make A Wish Foundation facebook post below is an excellent example of a charity using story-telling to generate donations through hope. And if you decide to record your webinar, you can use it as a donor-generating content asset to keep new donors in your pipeline coming back for more. 6) LinkedIn Happy Hour. And you know what?
  • BIZNOLOGY  |  MONDAY, AUGUST 22, 2016
    [Generation] Social media strategy leaders: an intro to the series
    Social media leaders are now hiring, training, and mentoring the first real generation of social media managers. Hello Biznology Readers! I am so proud to join the digital marketing experts who contribute to this blog. special “thank you” to Mike Moran who invited me to join the ranks. The work and the job titles emerge.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 11, 2013
    [Generation] The Convergence of Marketing and Technology – @chiefmartec aka Scott Brinker on Marketing Made Simple TV
    Marketing Made Simple TV is the popular TV on the Web show created by Jeff Ogden of the sales lead generation compan y Find New Customers. The Convergence of Marketing and Technology – @chiefmartec a.k.a. Scott Brinker on Marketing Made Simple TV. Scott Brinker. Please note that Marketing Made Simple TV is a TV show, and not a web show.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Generation] The Reason Companies Miss Their Revenue Goals, In One Chart
    Figure out the number of average monthly website visitors, leads, MQLs, and sales opportunities you''re generating and keep track of the conversion rates at each stage. We all want to crush our goals month in and month out. Right? But just because we want to crush our goals doesn''t mean it always happens. Tweet this stat ).
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Generation] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    The article focuses on how KEO Marketing delivers value to its clients, including boosting their brand recognition, generating better leads and increasing sales. PHOENIX, Ariz., Women Business Leader by Forbes. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. About KEO Marketing. KEO News
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 15, 2011
    [Generation] Entering the World of Social Media: Better Late than Never
    Better Late than Never" width="150" height="150" /> The younger generation is, without fail, the heaviest participant in social media. Better Late than Never" alt=" Entering the World of Social Media: Better Late than Never" />. (A guest post by Frank Anderson.). Image by Nutdanai Apikhomboonwaroot, freedigitalphotos.net). Find your voice.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 12, 2015
    [Generation] My Top Content Marketing Predictions For 2016
    This would require marketing organizations to move away from silos based on channel or functional ownership and see Branding, Advertising, PR, Demand Generation all begin to dissolve into three areas: data, technology, and content. Well it’s that time of year again. Yes, it’s my birthday today! But as a futurist and bet-maker?
  • FATHOM  |  WEDNESDAY, APRIL 10, 2013
    [Generation] Growing Your Nonprofit with Digital Marketing
    Many nonprofits are using digital marketing to reach supporters and generate interest about their organizations. Recently, an animal rescue group was able to raise $6,000 in 12 hours with email marketing. Facebook allowed one nonprofit to find a business partner that helped it raise over $11,000.
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Generation] Web Presence Optimization, Reloaded
    Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. Why is web presence optimization important?
  • WRITESPARK  |  TUESDAY, MARCH 16, 2010
    [Generation] 10 Signals That Your Project Needs a Professional Copywriter
    The project is important for generating sales, attracting publicity, educating analysts and investors, or producing other results for your company. In an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. These 10 signals can help build your case for budget approval: .
  • SAZBEAN  |  SATURDAY, OCTOBER 29, 2011
    [Generation] Top Internet strategy, marketing and technology links for the week of October 30, 2011
    New B2B lead generation calculus (WebInkNow). Here are the top Internet strategy, marketing and technology links for the week of October 30, 2011… 3 Improved Ways to Reach the Modern Target Audience  (HubSpot). Extend Your Brand When You ‘Use Facebook As Page’  (All Facebook). How to Get Started With Twitter Chats (ReadWriteWeb).
  • SAZBEAN  |  SATURDAY, OCTOBER 1, 2011
    [Generation] Top Internet strategy, marketing and technology links for the week of October 2, 2011
    How Does Facebook Generate Business For Companies? Here are the top Internet strategy, marketing and technology links for the week of October 2, 2011… How the Power of One Can Take Your Blog to Many  (ProBlogger). Shoppers via Social Sites Buy Less Often, but Spend More  (Marketing Profs). The Science of Blogging  (ProBlogger).
  • MI6 MARKETING AGENCY  |  THURSDAY, AUGUST 18, 2011
    [Generation] Mi6 Quick Tip #8: Custom Groups
    Mi6 programs create relationships, build reputations & generate revenue. How Philips Engages with Radiologists. Linkedin is the primary public social network for making connections and engaging with business professionals. This is a closed group available to Employees/Alumni, Users and Consultants of Philips Medical products. Stay tuned.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Generation] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    It blooms naturally.”. I am humbled and proud that the InTouch B2B Lead Generation Blog has a leaf on The Blog Tree, as do the blogs of our sister companies, Marketing Sherpa and MarketingExperiments. And I think the attention is well deserved. Until The Blog Tree.
  • HALEY MARKETING  |  TUESDAY, APRIL 26, 2016
    [Generation] Want People to Read Your Emails? Use These Tips.
    Want to send emails that generate an actual return on investment, and stay out of your audience’s spam filter? Of the 200 billion emails sent every day, nearly 84 percent are considered “spam” – and immediately disregarded with the swift click of a mouse. Consider the following tips. Use Compelling Subject Lines. Use Incentives.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 31, 2016
    [Generation] Making the Case For A New Email Marketing Metric
    Using round numbers for illustration assume you have one million customers that you mail once a week and that this mailing generates a 0.1% Before I get to my case for a new email marketing metric, I want to first make reference to something that was written not all that long ago. And that’s precisely the effect his post had on me.
  • EXPERIENCE MARKETING INSIGHTS  |  TUESDAY, FEBRUARY 2, 2016
    [Generation] Event Marketer: B-to-B Millennials
    How the PCMA annual meeting connected with a new generation
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 14, 2015
    [Generation] B2B Data-Driven Marketing: What You Need to Know Today
    Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B2B marketing, particularly sales lead generation.  Our latest webinar was presented by Ruth Stevens. If you’re selling to business buyers, data about your customers and prospects is essential to success. Ruth P.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Generation] Welcome, Vessel.io Team! A New Era in Mobile Marketing Has Arrived
    When we started planning and prototyping our new mobile products, we met with a number of teams who had recently built their first generation mobile experiences in order to understand how their customers were engaging with their mobile apps and how they had approached the challenges of building those products. The Vessel.io Welcome, Vessel.io
  • CONTENTLY  |  TUESDAY, JANUARY 3, 2017
    [Generation] 23 Content Marketing Predictions for 2017
    Brands have a pretty good grasp on how to create fire content that generates leads. Hiba Haider, demand generation specialist. Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 12, 2014
    [Generation] How to Get Away Without Leaving Your Demand Gen Behind
    Trouble is, for even the most modern of marketers, getting away from the office doesn’t always mean getting away from your demand generation, nurturing, and lead management duties. by Jonathan Riemer | Tweet this Summertime should be beach-time, mountain-time, big- city time, amusement park-time, you-name-it-time. Marketing Efficiency
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Generation] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    Follow these six steps to build an effective customer demand generation strategy for cross-sell and upsell: 1. Start Author: Anastasia Pavlova Are you doing enough to hit and potentially exceed your revenue goals? In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale.
  • BIZIBLE  |  THURSDAY, MAY 19, 2016
    [Generation] Why ABM Marketers Need A Predictive Account Engagement Score
    Compared to a demand generation strategy, you’re spending more resources on fewer targets. With customer and revenue generation as the goal, an effective predictive engagement score gives both the marketing and sales team direction, and provides a signal that rises above the noise in account-based marketing. clicks, email opens).
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Generation] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
    But those followers won’t impress your potential customers, and they certainly won’t generate any leads for your business. CLV is the amount of revenue you’ll generate from a typical customer during the period of time they buy your products or services. Social media is a proven winner for B2C marketers, and recent research proves it.
  • HUBSPOT  |  FRIDAY, JUNE 5, 2015
    [Generation] How Marketing Can Work With Sales to Close More (and Better) Leads
    One of the most common issues I hear about is lead flow -- a marketing department generates hundreds of leads per month, but many of them aren't closing. This mentality needs to shift when your company is generating inbound leads. In my job at HubSpot, I chat with marketers very often about what problems they're facing. They like pink?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 14, 2011
    [Generation] 33 (of the) Best Marketing Strategy Guides and Insights of 2010
    “Have you EVER gone back after purchasing a piece of software and calculated whether or not you generated more money from that tool than what you spent on it? Lead generation: Real-time, data-driven B2B marketing and sales by MarketingSherpa Blog. What are our key objectives for social media marketing? You decide. Digg this!
  • WEBBIQUITY  |  WEDNESDAY, APRIL 17, 2013
    [Generation] How to Tame Panda and Penguin with WPO
    But done well, a blog fosters social engagement, improves organic search results and generates leads. Writing thought-provoking or informative content for other industry blogs is one of the few ways to directly generate specific keyword links back to your own site that remains acceptable to Google. WPO Tactics for Panda and Penguin.
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Generation] 8 Modern Tips for Marketing to Millennials
    Plain and simple: Nearly every marketer today is making Generation Y a priority – or at least working to understand what drives and delights this instrumental group. This generation demands more customer-driven, personalized marketing. There are currently 80 million Millennials in the U.S. nearly one-fourth of the total population.
  • KAPOST  |  TUESDAY, AUGUST 23, 2016
    [Generation] Why Product Marketing is Essential to Your B2B Organization
    Earlier this year, a startup founder asked me if an early stage company should prioritize hiring a demand generation leader or a product marketing leader. Build the programs to generate demand, based on how the customer buys, the CPCA, AOV and other key business factors. This is encouraging. My response? There are no boundaries.
  • ACTIVEDEMAND  |  WEDNESDAY, JUNE 15, 2016
    [Generation] Lead Nurturing and Personalization
    Start Generating More Leads Generate More Leads with ActiveDEMAND ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. Start Generating More Leads The post Lead Nurturing and Personalization appeared first on ActiveDEMAND. What is Lead Nurturing?
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 31, 2011
    [Generation] How to REALLY Increase B2B Blog Traffic
    We write a lot about ways B2B organizations can use social media to generate demand and acquire leads. Good content isn’t enough for a blog. You also need traffic. You can have the best blog in the world, but if nobody goes to it, then you’re spinning your wheels. If the saying, “Content is king” is true, then traffic is queen.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 18, 2013
    [Generation] 16 case studies prove ROI of mobile marketing
    pretty nifty promotion that generated $35,000 in additional revenue during the week of the promotion, with a mere $1,000 investment. The promotion generated a 200% in smartphone sales, a staggering figure that can be attributed to a QR Code. Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet?
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Generation] The 14 Best Content Planning and Research Tools
    With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. It works by using a large store of expert-level knowledge and algorithms to automatically answer questions, perform analysis, and generate reports.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Generation] Customer-Obsessed Marketing Is Your Next Competitive Edge
    The good news is that as marketing executives strive to develop new customer-engagement models, to optimize multiple channels formerly in conflict and generate new revenue streams, they now have access to world-class marketing-automation tools, which have the potential to keep more prospects from making that one-click jump to a competitor.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 3, 2011
    [Generation] 10 Tweetable Twitter Tips for B2B Marketers
    Tweet offers and links to your landing pages to generate leads. Many B2B companies start their social media adoption with Twitter because it seems to be the easiest platform to jump right in without a plan. Let’s start twittering, the boss says. And the junior marketer complies. Use industry keywords in your Twitter bio.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 24, 2015
    [Generation] 10 Reasons to Develop a B2B Blogging Strategy
    Support existing keyword targets by providing cross-links through new blog posts generated. With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Create opportunities for new SEO keyword strategies.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JULY 6, 2013
    [Generation] The Top-5 Content Marketing Trends in 2013
    Here are five of the most interesting content marketing trends we identified: Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing.
  • B2B MEMES  |  TUESDAY, MARCH 29, 2011
    [Generation] Three Tips for Simple but Effective Infographics
    You may already have a program to generate flow charts, like Microsoft’s Visio or the Omni Group’s OmniGraffle , but if not, there are a multitude of online options. Another, which I used to generate the flowchart here, is Gliffy. Angela Alcorn's Advice on Infographics. You don’t need much graphic skill or expensive software.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 16, 2013
    [Generation] 9 Mobile Apps Every B2B Marketer Should Try
    As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Evernote Business. InTooch. CloudOn.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 6, 2010
    [Generation] Translate Features into Benefits if You Want Your Marketing.
    Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Another often-quoted marketing lesson is from Theodore Levitt who once told his M.B.A. They want a quarter-inch hole.&# Resources
  • HUBSPOT  |  WEDNESDAY, APRIL 25, 2012
    [Generation] How Savvy Inbound Marketers Get Results From Guest Blogging
    When it comes to guest blogging , the dream of many marketers is to write for the most popular blog in their niche, generate a solid flow of traffic, get a big boost in subscribers, and maybe even achieve an overnight rise to stardom. Through this new traffic, I'll generate more readers and subscribers! Personal Case Study.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 4, 2014
    [Generation] 4 Keys to Mapping Successful Email Marketing Programs
    For the umpteenth year in a row, email is still the Number One tactic for reaching audiences and generating revenue. Test A:  “Live Today: Next Generation Desktop Summit”. Test B:  “Live Tomorrow: Next Generation Desktop Summit”. Which is obviously why we use it. How to optimize frequency without popping your unsubscribe rates.
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Generation] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    When you tweet can have a huge impact on how much engagement your tweets generate. Guest post by Logan Strain. If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. highly powerful yet underused optional feature of Twitter is the Twitter card.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2016
    [Generation] Save the Data: How to Marry Your Figures With Your Customer Profile
    Data is worthless without being harmonised The big push today for marketers is to bring together all the various data points generated during interactions, and link them to specific customers. The data revolution is both a blessing and a challenge for the Modern Marketer. With the right approach these insights are hugely illuminating.
  • VIDYARD  |  WEDNESDAY, JANUARY 4, 2017
    [Generation] John Deere Gets Down to Dirt in Their New Video Campaign
    User generated content campaigns tend to do well from a social engagement standpoint, but this one was special. While this campaign knocked pretty much every expectation out of the park, there were some big lessons learned, especially around user generated content. Every company has a target market, right? The Backstory. Truthfully.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Generation] Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
    Use SEO to generate more leads! SEO optimization is an important way to generate leads from your website visitors. Lesson 1: Introduction to Lead Generation. Fall is finally upon us. Time to pack away our beach towels and flip flops and trade them in for sweaters and scarves. Back to Basics: Laying the Groundwork for Inbound.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Generation] How Did That Banner Ad Get To Your Website?
    When an SSP generates impressions into ad exchanges, DSPs analyze and purchase them on behalf of marketers depending on certain attributes such as where they’re served, and which specific users they’re being served to. see below). Feel free to email me if any questions at all; it’s technical. Programmatic Advertising. You open up a website.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 31, 2014
    [Generation] Why B2B Marketers Need to Market Like a Bunch of Babies
    We have worked with hundreds of businesses to build awareness, generate leads and increase revenue. I was just reading an article about SEO, and it hit me. B2B marketers (any marketers, for that matter) need to market like a bunch of babies. We need to market like babies, because after a few years, we can begin to think we know it all.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 23, 2011
    [Generation] Thank you, all our fans
    President, Find New Customers “ Demand Generation Made Simple ”. September is already the biggest month in the 6 year history of Find New Customers. We have more people reading this blog this month than we ever had. And thank you to everyone syndicating this blog, including: B2BMarketingZone. CustomerCollective. Junta42. SocialMediaB2B.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Generation] Is Your Website Attracting Clients or Scaring Them Away?
    Many professional services firms generate at least some proportion of their leads online. Our research shows that firms investing in marketing techniques that allow them to generate leads online are benefitting in a big way. Generating referrals doesn’t happen over lunch, cocktails, and golf outings anymore. Websites
  • BIZIBLE  |  MONDAY, DECEMBER 5, 2016
    [Generation] TOPO Report: Successful ABM Marketers Focusing On Down-Funnel Metrics
    demand generation) across a number of categories, including sales and marketing alignment, overall customer LTV, contract value, close rate, and ROI. Marketing and sales analyst firm, TOPO, recently published a report on the state of account-based marketing. The chief finding of the report is that ABM works. The Takeaway.
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