KoMarketing Associates

NOVEMBER 24, 2020

Gartner released “The Annual CMO Spend Survey Research: Part 1,” and statistics indicated that 73% of CMOs believe that negative impact of COVID-19 will be “short-lived.” The effects of the COVID-19 pandemic have been felt across the marketing industry.

Organization 256

Organization Trends Gartner Mobile Marketing 256

KoMarketing Associates

JANUARY 20, 2021

Gartner conducted its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and data indicated that most marketers (58%) decreased their 2020 martech budget as a direct result of the pandemic. Marketing Technology Budgets and COVID-19.

Account Based Marketing 206

Account Based Marketing ABM Gartner Budget Programs 206

KoMarketing Associates

MAY 19, 2021

Gartner conducted the “Marketing Data and Analytics Survey 2020,” and data indicated that 54% of senior-level marketers believe that analytics has not had the influence they expected. Research has pointed to marketers turning to data and analytics more frequently.

Marketing Report 160

Marketing Report Gartner Analytics Statistics 160

KoMarketing Associates

DECEMBER 16, 2020

Gartner recently conducted the “Marketing Data and Analytics Survey 2020,” and statistics showed that 54% of senior-level marketers believe that analytics hasn’t had the influence that they expected, and about 37% of mid-level marketers said the same.

Analytics 172

Analytics Positioning Gartner Forrester 172

KoMarketing Associates

OCTOBER 27, 2020

Gartner released “The Annual CMO Spend Survey Research: Part 1” report, and data showed that 73% of CMOs believe that COVID-19’s negative impacts will be “short-lived.” Additionally, almost 60% of CMOs are building scenario plans that include a second wave of disease outbreak.

Purchase 166

Purchase B2B Gartner CMO 166

KoMarketing Associates

DECEMBER 22, 2020

Gartner recently published the results of its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and statistics showed that the majority of marketers (58%) decreased their 2020 martech budget as a direct result of the pandemic.

Budget Programs 165

Budget Programs Customer Surveys Gartner Marketing Budget 165

KoMarketing Associates

OCTOBER 22, 2020

Gartner released Part 2 of “The Annual CMO Spend Survey,” and data suggested that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to at least dedicate the same amount as before.

Paid Search Agency 161

Paid Search Agency Advertising Agencies Mobile Advertising Gartner 161

KoMarketing Associates

SEPTEMBER 10, 2020

Gartner recently released Part 2 of “The Annual CMO Spend Survey,” and statistics showed that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to dedicate at least the same amount as before.

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

KoMarketing Associates

DECEMBER 24, 2019

Gartner recently published “The Annual CMO Spend Survey 2019-2020” report, and statistics showed that marketing budgets accounted for an average of 10.5% Marketers often need a healthy budget to achieve their top objectives, but new research suggests that 2020 may come with less resources than in previous years. This is a drop from 11.2%

Marketing Budget 159

Marketing Budget Marketing Report CMO Gartner 159

KoMarketing Associates

NOVEMBER 27, 2017

Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets. Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

KoMarketing Associates

MAY 16, 2013

Facebook Page : https://www.facebook.com/Gartner. Why It’s Good : Gartner breaks our trend of looking at companies on the Social Effectiveness Index list, but it’s a worthy addition to our list. Gartner attempts to use video and webinar posts with short descriptions to separate itself from the pack. Likes : 21,078.

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

DECEMBER 8, 2021

According to the Gartner Group, between 11 and 20 people are involved in B2B purchase decisions. Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

SEPTEMBER 22, 2021

From the Gartner Report: Content creation accounted for 9.3% Content marketing being the third top area of marketing spend, even above social media, suggests that marketers are investing more heavily in content as they focus more on their digital marketing strategies. The State of Marketing Budgets 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

NOVEMBER 13, 2013

Gartner says that more than 420 billion words are spoken each day on business phone calls. And Conversation Analytics can show you which of those calls converted to customers, which ones were missed opportunities (so your sales team can follow up on them), and show you precisely how well your sales team is performing. Calls Matter.

B2B 120

B2B Landing Pages Leads Lead 120

KoMarketing Associates

NOVEMBER 17, 2016

Gartner research shows , within four years, 30% of web browsing sessions will be done without a screen. In doing so, it’s important to find the words and phrases that are semantically connected to the target keyword and use those in your content. One of the easiest places to find this information is to simply look at the bottom of Google.

SEO 120

SEO B2B Marketing Content Marketing Tips 120

KoMarketing Associates

FEBRUARY 23, 2016

This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). A recent KoMarketing news article really got me thinking about this. If the distinction between traditional and digital marketing efforts is fading, what does this mean for B2B marketers?

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

AUGUST 19, 2021

Gartner recently published “The State of Marketing Budgets 2021” report, and research shows that marketing budgets made up 6.4% As marketers reflect on how their budgets have changed over the past year, new research indicates that the global Covid-19 pandemic may have had a larger impact than previously thought. of total revenue in 2021.

Marketing Budget 295

Marketing Budget Budget Programs Gartner CMO 295

KoMarketing Associates

NOVEMBER 20, 2018

Gartner recently conducted “The CMO Spend Survey 2018-2019” and discovered that MarTech now accounts for 29 percent of total marketing expenses. Last year, the same survey conducted by Gartner suggested that marketers would be focused on digital marketing and customer retention. Looking Back on Marketing Investments in 2017.

Customer Surveys 145

Customer Surveys Advertising Agencies Gartner Paid Search Agency 145

KoMarketing Associates

MARCH 5, 2019

Gartner published “The CMO Spend Survey 2018-2019” and found that MarTech now accounts for 29 percent of total marketing expenses. Despite the challenges associated with using MarTech to deliver a personalized customer experience, previous research indicates that marketers are still heavily investing in it.

Marketing Report 120

Marketing Report Personalization CMO Gartner 120

KoMarketing Associates

APRIL 15, 2020

Research from Gartner has revealed that not only does most of the buyers’ journey happen before the company is ever contacted; only 17% of the cumulative time a buyer puts into making a purchase will be spent meeting with potential suppliers. But it’s such a seismic change that it still bears repeating. In 2019, only 34% could be.

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157

KoMarketing Associates

JANUARY 24, 2017

Gartner research shows , within four years, 30% of web browsing sessions will be done without a screen. Use Natural Language. With the shift towards machine learning and voice search applications, it’s becoming more important for you to adapt content strategies for natural language.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

APRIL 11, 2019

Gartner conducted “The CMO Spend Survey 2018-2019” and found that MarTech already accounts for 29 percent of total marketing expenses, which is an increase from 22 percent recorded in 2017. Marketers’ Growing Investment in MarTech.

Event Marketing 150

Event Marketing Customer Surveys Microsite Gartner 150