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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. Google / Bing & MSN / Second Tier Engines?

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Why SEO During COVID-19 Pandemic?

Brightedge

As brick and mortar stores continue to find themselves forced to shut their doors, digital advertising and ecommerce has become more important than ever. Customers are increasingly shifting their buying activity towards online options, and brands need to be present for these consumers.

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The Ultimate Guide to Direct Response Marketing

QuanticMind

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? What benefits does it offer brands?

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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. However, in 2024, there’s a shift towards targeting the upper funnel.

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How to Find Competitor’s Keywords with SpyFu

Directive Agency

Main Features: SpyFu specializes in competitor keyword research and Google Ads insights. It entails identifying their strengths and weaknesses and vigilantly monitoring shifts in their advertising strategies—all of which can be efficiently executed using SpyFu. Q: How do I find my Google Ad competitor keywords?