PureB2B

JUNE 9, 2022

A successful, personalized advertising campaign requires data. Knowing basic but key information about your target audience enables you to customize campaigns, resulting in potentially higher conversion rates and, ultimately, more revenue. Why Personalization Is Important for B2B Marketing Campaigns. It’s that simple.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. Familiarity breeds intent.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Webbiquity

APRIL 23, 2024

This includes advertising; developing email marketing campaigns with specific targeting; buying, renting, and building email lists; email marketing tools ; and other essential marketing components. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

illumin

APRIL 18, 2024

Data can be used to compile lists of potential buyers, track customer behavior through the marketing funnel, and understand the effectiveness of campaigns to adapt them. User consent and personal privacy are paramount to ethical data collection. Is user data privacy prioritized and are users aware of what information is being stored?

Privacy 111

Privacy Transparency Privacy Protection Ethics 111

Biznology

APRIL 18, 2018

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. A lot of executives we talk to put personalization at the top of their priorities without considering all the implications of the decision.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Stevens & Tate

MARCH 31, 2024

Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Noteworthy Marketing Trends and News Google’s Update and Latest Changes In its ongoing quest to enhance user experience and maintain the integrity of its search platform, Google unveiled an important core update in March 2024.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

SmartBug Media

JULY 30, 2021

You’ve spent a lot of time and money creating your website, launching content, and even investing in paid advertising to generate leads—but how do you know if it's working? Essentially, by tracking leads you can make informed decisions about what your website is doing well and where there is room for improvement.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Unbounce

NOVEMBER 18, 2021

For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog—not another to-do list.). In need of some expert advice to get you through your daily tasks? Lean on Landing Pages.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Blue Flame Thinking

MARCH 28, 2024

A strategic marketing plan is like a funnel. Use a marketing funnel strategy. The 3 Critical Phases of the Marketing Funnel There are many models varying in sophistication levels that offer ways to approach the marketing funnel. Three key phases of the marketing funnel drive this action.

Marketing Funnels 65

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 65

Directive Agency

SEPTEMBER 12, 2023

Depending on the demand for your product, Google ads are an excellent option. As a performance marketing agency, we have this unique opportunity to look across hundreds and thousands of Google ads accounts. A common mistake is heavily relying on target audiences with Google Ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. Prepare to debunk myths , grasp future trends, and refine your advertising approach for unparalleled success.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used.

Top of Funnel 69

Top of Funnel Analytics De-duplication Work Management 69

The Marketing Blender

MARCH 22, 2024

From a digital perspective, you can research commonly searched problems or pain points to understand how to position your marketing and advertising. #2 This means you may need to look farther up in the funnel for how you can engage your audience while they are still learning about their problem.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Meerkat Marketing

DECEMBER 28, 2023

Keep a human voice and personality in your content. Let’s not forget the power of referrals, word-of-mouth, social and Google reviews, and testimonials to bring new customers who already trust your brand. Expect Google Search & SEO rank changes Google is set to release their generative AI search results in 2024.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Contently

FEBRUARY 22, 2023

Top 3 video formats and how they drive engagement Brand videos can be lighthearted, but there’s a danger in thinking of video as only a top-of-the-funnel (TOFU) asset. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Digilant

MARCH 24, 2024

In our previous episode, Future-Proofing Digital Advertising: Mastering First-Party and Zero-Party Data , we discussed these valuable data types and how advertisers can use them to maintain privacy compliance and effective consumer reach. Malone notes that integration across the advertising ecosystem is a significant hurdle.

Work Management 59

Work Management Marketing Management Advertisements Advertising 59

Stevens & Tate

NOVEMBER 13, 2022

Leveraging video by making them personable, relatable, authentic, and unique to your brand helps build brand awareness and rapport in your industry. This is your customer’s gateway into your sales funnel and where they are willing to enter your sales process with hopes of a return of more education about your brand or products.

Creativity 116

Creativity Top of Funnel Planning Lead Ranking 116

Optinmonster

MARCH 27, 2024

They focus on getting as many “leads” as possible into their funnel. Here’s an example for Acumbamail: This is helpful, because the more you can personalize your emails, SMS messages and overall content, the easier it will be for you to convert those leads into paying customers. Lazy marketing brings poor results.

Lead Generation 72

Lead Generation Marketing Automation Services Lead Scoring Lead Ranking 72

sagefrog

FEBRUARY 7, 2024

Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. However, in 2024, there’s a shift towards targeting the upper funnel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

illumin

SEPTEMBER 20, 2023

With that being said, what is data attribution and how does it help marketers make informed decisions? The product team at Hubspot described attribution as surfacing “which interactions a person or group of people took along their journey toward a desired outcome or ‘conversion’ point.” What is data attribution?

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? This leads us neatly on to… Why is Google Analytics essential to SEO?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

ScanmarQED

JANUARY 10, 2024

As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation. It answers questions such as: should we invest more in advertising or promotions? How much advertising budget do I need? Advertisers and agencies also need to act close to the ball. Marcel: Yes.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Stevens & Tate

NOVEMBER 30, 2023

Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Today, global spending on advertising during the festive season is predicted to reach a record £9.5bn. Hyper-personalization is seen as a double-edged sword, requiring a balance between relevance and privacy.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP.

Paid Content 62

Paid Content PPC Traffic SEO 62

Only B2B

JANUARY 9, 2023

Because many new marketing efforts lack the proper segmentation, personalization, ideal client representations, or customer research. Here, you are inverting the conventional sales funnel. A live event that takes place in person is superior to a webinar. A successful social media campaign will convert at a rate of less than 1%.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Heck, not all marketing people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClickZ

MARCH 2, 2020

30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Shoppers have an overwhelming amount of information at their fingertips. Advances in machine learning (ML) have been equally important to marketers and advertisers alike. 2) Video marketing strategies to increase engagement.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Oktopost

JANUARY 11, 2024

A demand generation tool is software that helps businesses attract and engage with their target audience, raising interest in their product and driving prospects through the sales funnel. Lead generation tools focus mainly on conversion: it’s about getting prospects’ information through methods such as gated forms or targeted campaigns.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

NetLine

DECEMBER 18, 2023

How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. On the contrary, today’s buyers are so inundated with paid advertisements and email blasts that they’ve turned a blind eye.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Only B2B

OCTOBER 26, 2023

This compelling statistic underlines the tremendous power of personalized communication in the realm of B2B. Research indicates that personalized content leads to a remarkable 42% higher conversion rate. Using Email Marketing: The Art of Personalized Engagement Email marketing retains its position as a robust force in the B2B arena.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

ScanmarQED

FEBRUARY 27, 2024

Tech giants like Google, Apple and Facebook have made significant changes in response to privacy concerns, affecting the way advertisers track and target users across devices and presenting roadblocks for MTA with obtaining complete and accurate consumer journey data. On Friday, they see an ad on Facebook.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

The Lead Agency

DECEMBER 6, 2021

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. Buyers are widely enjoying the change and flexibility that comes with remote buying, with only around 20% of B2B buyers saying they hope to return to in-person sales.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

DealSignal

APRIL 10, 2024

For example, if a user was comparing “Google Cloud” and “Amazon Web Services”, that means that they have the intent to purchase services related to those intent topics. ” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Unbounce

FEBRUARY 11, 2021

To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. To find this report in GA, open the “Conversions > Multi-Channel Funnels > Top Conversion Paths” report.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Choozle

JANUARY 18, 2022

While there is still over a year left until third-party cookies lose support in Google Chrome, first-party data continues to be the next opportunity to communicate with and target your best audiences. Google announced last year that they plan to eliminate the use of third-party cookies in the Chrome browser.

Trends 77

Trends Advertising Agencies Funnel Advertising Paid Search Agency 77