the-how-and-why-of-your-marketing-roi/
The Marketing Blender
MAY 4, 2021
The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. It stands for Return on Investment, and it’s calculated by measuring the cost of an action versus the revenue it generates. Once you have identified the key metrics for each level of your funnel, take a look at each ratio with a wide lens.
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