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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

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The yin and yang of martech

ClickZ

30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. Forrester projections show spending on global marketing automation tech hit $13.4 In 2017, those percentages stood at 22 and 27 percent, respectively.

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Why Your B2B Buyer Customer Experience is Bad

LeanData

TestBox is a San Francisco-based startup that closed a $10 million seed funding in June of 2022, bringing their total raised capital to $12.7 It had been trending that way for years, and the pandemic only accelerated the transition. Ever hear of a company called TestBox? Customers Increasingly Take Control Over Their Buying Journeys.

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2020 Marketing Trends Call for Science-Minded CMOs, but Don’t Discount Creatives

Content Standard

“Data-driven” has been the battle cry for many years, and the 2020 marketing trends already emerging do nothing to change that perception. But Dipanjan Chatterjee, Forrester’s principal analyst, warns that the CMO who limits their focus does so at their own peril. If you believe the experts, it’s science.

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2020: Outreach’s Year in Review

Outreach

Forrester names Outreach a sales engagement leader. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. In it, Forrester named Outreach as a “Leader” in sales engagement, earning the highest score possible in 11 criteria.

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How changing buyer behaviours are transforming traditional industries

Vidyard

The experience economy isn’t just about pop-up shops and Instagrammable wall quotes ( although both of those are big trends ). When banks fail to meet customers’ expectations it leaves the field wide open for fintech startups to poach customers. As their needs evolve, so too must the industries serving them.

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B2B Demand Generation: Expert-Driven Insights in 2018

Launch Marketing

The marketing panel shared their experiences and perspectives on a few key challenges and opportunities in B2B marketing for startups. it can be easy for startups and mid-sized B2B organizations to feel overwhelmed. Below are a few key takeaways from their discussion: Evaluate your existing martech stack and identify critical needs.