NetLine

JUNE 21, 2022

B2B lead nurturing is the process of advancing marketing-qualified leads (MQLs) through your marketing funnel, engaging prospects with your business at multiple touchpoints before passing them to your Sales team. In each of our annual consumption reports, we’ve shared a stat unique to NetLine called The Consumption Gap. . hours to 33.3

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Content4Demand

SEPTEMBER 24, 2021

Intent can also help identify accounts in a buying process that are not in a defined Ideal Customer Profile. Gated content may be research reports from analysts like the Gartner Group, so may be better suited for top-of-the-funnel content strategies. So it can expand the target market.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

KoMarketing Associates

JANUARY 23, 2014

Visualization can play a key component in how we present information and infographics play a key role taking a complex process and communicating it’s impact. B2B Email Marketing – 2013 Statistics. B2B Email Marketing – 2013 Statistics. However information overload is a constant challenge to overcome as well.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Golden Spiral

APRIL 18, 2019

It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. Industry Reports. 55+ insight-driven reports available each year to payers and providers in exchange for feedback on their experiences. vendor performance data based on user feedback. ABA Survey Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

6sense

DECEMBER 1, 2021

70% of today’s buying process occurs undercover without engaging sales . What does this anonymous information consist of, and what does the process of “lighting up” the Dark Funnel look like? When the above identifiers reveal themselves in the right venues at statistically significant rates, they produce meaningful insights.

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

Hinge Marketing

JUNE 12, 2019

According to Gartner , “Sales enablement is the activities, systems, processes, and information that support and promote knowledge-based sales interactions with client and prospects. The foundation of sales enablement is to provide sales people with what they need to successfully engage the buyer throughout the buying process.

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

Seismic

APRIL 30, 2019

Asking pointed questions of people in various positions across both Sales and Marketing will give you the big picture of the gaps in content creation, content management, engagement analytics, or usage statistics. Step #3: Survey the Market and Choose Your Vendor.

Marketing Management 49

Marketing Management Ad Building Business Forrester 49

SugarCRM

DECEMBER 17, 2015

There are plenty of statistics and real life examples out there to support them. There’s a lot of marketing technology out there (and that’s an understatement — the 2015 Marketing Technology Landscape features nearly 1,900 vendors ), and that means you have your choice of marketing automation solutions.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Lead Scoring 50

LeadSloth

OCTOBER 16, 2009

Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Database management (segmentation, reporting and maintenance). Data analysis, reporting and business intelligence.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Hubspot

MARCH 25, 2014

The following post is an excerpt adapted from our new ebook, "The ''Yelpification'' of the Software Buying Process: A CMO''s Guide." But that wasn''t big enough to get them much attention from big market research firms like Forrester, Gartner, and IDC, and the team became frustrated trying to build awareness among enterprise customers.

Enterprise Management 28

Enterprise Management Marketing Automation Services Marketing Management Research 28

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). In the meantime, below are some B2B marketing statistics and cliff notes from seven such reporters. B2B prospects want published pricing.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

KoMarketing Associates

JANUARY 18, 2018

The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. If you haven’t already, take a deeper look at your content creation process, as well as your overall strategy, to see where improvements can be made.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

LEADership

AUGUST 13, 2015

supported by statistical evidence of this trend. The buyer journey is more than 60% complete before there is even a desire to connect with a possible vendor. Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here. Current research shows that, in 2014, this was 55% of the interactions.” .

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

Marketing Insider Group

AUGUST 31, 2020

Statistics say over 80% of leads will never convert into a sale. What’s Wrong with Your Lead Generation and Nurturing Processes? Plus, the buying process is complex and in no way linear: Buyers jump from casual visitor to prospect to hot lead before your sales team even knows they exist. Everyone wants to convert more leads.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

TrustRadius Marketing

AUGUST 21, 2018

This past March, Pew reported that 26% of American adults go online “almost constantly” up from 21% in 2015. Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. How does mobile usage influence the purchase process?

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Hubspot

AUGUST 28, 2014

When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. Check out the SlideShare and statistics below to learn more. Source: Forrester Research ).

Sales Qualified Leads 28

Sales Qualified Leads Leads Lead Marketing Qualified Leads 28

Hubspot

JANUARY 18, 2012

Source: Forrester Research) Tweet This Stat. 4) Research shows that 35-50% of sales go to the vendor that responds first. Source: Forrester Research) Tweet This Stat. 20) 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

SpotMe Blog

AUGUST 4, 2023

You want to make the event check-in process as smooth as possible for both attendees and organizers, no matter what type of event you’re hosting. With the right event check-in software, you can make a great first impression, streamline processes, collect valuable attendee data, and reduce onsite staffing and costs.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Sword and the Script | B2B

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one. Just 27% said most vendors are honest most of the time. Trusted sources of B2B information.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. trillion each year from competitors that don’t, according to Forrester.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

DiscoverOrg

AUGUST 7, 2018

Demand Gen Report, 2016). The bad news : Sales has a shrinking window of opportunity to engage with buyers; statistically, it’s likely that buyers have already made up their minds – or at least narrowed things down – before sales ever gets an opportunity to influence their selection. Where does Intent data come from?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Single Grain

MARCH 9, 2021

The fundamental process of SEO remains the same for both B2B and B2C sites. B2B buyers want to determine if the vendor is reliable, can be trusted, and knows what they are doing. Analyst reports. Research reports. Vendor comparison. Back the claims you make in your content with linked-to statistics and data.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Inbox Insight

MAY 16, 2019

What do these insights reveal about the state of the modern B2B Buyer Decision Process? This is the only process step that is never skipped… 62% of B2B buyers say a web search is one of the first 3 resources they use to learn about a solution ( Demand Gen Report ). B2B Buyer Stage: Need Recognition.

Process 40

Process Peer-to-peer Forrester B2B 40

SpotMe Blog

SEPTEMBER 22, 2022

Some studies report an even higher percentage. This statistic clearly shows that HCP engagement and needs have drastically changed. According to a pharmaceutical industry report by ECG Health , less than 20% of HCPs are getting personalized experiences. Select a vendor. Think of the billions your company spends on events.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Golden Spiral

MARCH 7, 2019

Less than two years ago, Harvard Business Review reported “the number of people involved in B2B solutions purchases has climbed from an average of 5.4 And MarketingProfs reports that the average age of these senior-level executives is mid-50s; this means some of your target audience could be over 65. Identify the Decision-Making Team.

B2B 89

B2B Cross-Selling Lead Scoring Lead Ranking 89

DiscoverOrg

AUGUST 7, 2018

Demand Gen Report, 2016). The bad news : Sales has a shrinking window of opportunity to engage with buyers; statistically, it’s likely that buyers have already made up their minds – or at least narrowed things down – before sales ever gets an opportunity to influence their selection. Where does Intent data come from?

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Conductor

JULY 6, 2022

As reported in Forbes , many B2B purchasers are looking for ways to make their jobs easier. Kicking off the buying process with online research has become the norm. Vendors have traditionally tailored content to the awareness and purchase stages. How do you navigate the new nonlinear B2B buying process?

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Paid Content 100

Paid Content Social Media Statistics Research 100

Delivra

NOVEMBER 14, 2018

Companies that report success with tight sales/marketing alignment have 38% higher sales win rates, according to a recent study by MarketingProfs. You may feel most of the process is beyond your control. If you can crack the code for sales and marketing alignment, your company may see significant gains in revenue. DemandJump.

B2B Sales 68

B2B Sales Email Marketing Automation B2B Marketing 68

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. How frequently will you need to create reports or check the filters? Thanks again Katie.

Social Media 157

Social Media Media Paid Content Work Management 157

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? 10 Interesting Social Media Statistics by Jeff Bullas. Find out in this report.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. By creating valuable content mapped to the needs they have throughout their buying process, you both win.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Navigate the Channel

JUNE 7, 2023

Yes, 56% is a majority, but this statistic does beg the question of why 44% don’t incorporate digital marketing. Explore the statistics to find the opportunities. # 5 Organic traffic is considered (69% report it as most-important) the number one performance metric. It contributes overwhelmingly to the branding process.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

SnapApp

JANUARY 11, 2018

And, prospects are much more educated — 90% of the buying process is over before a prospect ever speaks to a salesperson. . Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . As Act-On reports , B2B prospects have always been slow to close.

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Martech

APRIL 15, 2022

As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. Learn about trends and capabilities of marketing automation software in the latest edition of this MarTech Intelligence Report. Click here to download! Leveraging AI in marketing.

Marketing AI 124

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 124

Webbiquity

SEPTEMBER 8, 2010

Social Media Statistics. A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100