Demonstrating Intent Forrester Process Statistics 
DiscoverOrg
AUGUST 7, 2018
Content consumption is a strong signal of intent because: 89% of buyers do online research to support their decision before making a purchase ( ThinkWithGoogle ). Get in front of buyers earlier in the buying process. Meanwhile, according to a report by Forrester, 68% of B2B customers prefer to research independently online.
DiscoverOrg
AUGUST 7, 2018
Content consumption is a strong signal of intent because: 89% of buyers do online research to support their decision before making a purchase ( ThinkWithGoogle ). Get in front of buyers earlier in the buying process. Meanwhile, according to a report by Forrester, 68% of B2B customers prefer to research independently online.
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