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The Quest for Unified Marketing Measurement

B2B Marketing Directions

Fifty-four percent of senior marketing respondents said that marketing analytics had not had as much influence in their organization as they expected. These research findings show that marketing performance measurement is still very much a work in process. of total marketing spending.

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Deliverability: Mission Critical

eDataSource

eDataSource hosted a webinar last week featuring Forrester, the world leading research organization, titled “Mission Critical: How Email Deliverability Can Make or Break Your Program.” Speakers were GB Heidarsson, eDataSource CEO, and special guest Shar Van Boskirk, Vice President and Principal Analyst at Forrester Research. .

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17 Compelling And Highly Usable B2B Marketing Statistics

Adobe Experience Cloud Blog

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. Interactive spending will climb 9.2%, to $51.5 billion this year.

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Marketers Are Embracing Advanced Marketing Measurement

B2B Marketing Directions

The widespread interest in measuring marketing performance indicates that the demand for performance measurement software is poised to grow substantially. In a September 2018 report , Forrester Research said that marketers spent about $1.09 The newest and most sophisticated method is unified marketing measurement (UMM).

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22 Key Statistics For Successful B2B Social Media Marketing Programs

KoMarketing Associates

This post outlines key statistics to help you focus on what matters in B2B social media marketing. Building a B2B social media strategy is the first step to creating a successful social media marketing plan. According to Forrester, 68% of people don’t think brands share interesting content. .

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Ascend2) 34.1%

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

" in the marketing mix. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool.