Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

seo.co

JANUARY 10, 2022

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO. How can media relations skills be leveraged in social media? So how exactly does PR support SEO efforts?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Seismic

AUGUST 31, 2020

Whether it is social media, television, online video, or email, we are living during a time when we are bombarded by a constant barrage of messages. According to a Seismic-commissioned study conducted by Forrester Consulting, 85% of buyers will dismiss the first interaction if they don’t receive tailored information.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

Content Standard

NOVEMBER 19, 2018

For the past two years, Edelman has reported a significant decline in consumer trust across all four key institutions—business, government, NGOs, and media. Similarly, Forrester’s 2018 CX research reported a drop in customer trust toward companies. Tell Your Story.

Ad Building 78

Ad Building Forrester Content Storytelling 78

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The on-demand & digestible audio-storytelling format makes podcasts a stackable piece of content as compared to other media.

Planning 58

Planning Studies B2B Marketing Trends 58

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” And our creative team is producing multiple videos a week that we’re leveraging on social media about different workplace trends and hot topics.”

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Vidyard

MARCH 13, 2018

“Video resonates with your customers and personalized video gives your brand a human touch at scale,” writes Nick Barber, Analyst at Forrester Research, in a recent blog post. Global leaders such as Honeywell, Lenovo, LinkedIn, Citibank and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Social media ROI. If you are like the majority of social media marketers, ROI is your top concern. Search engine optimization ROI.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

seo.co

FEBRUARY 16, 2021

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. For example, you can make an entire video post or conduct a live broadcast session on social media.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Vidyard

OCTOBER 19, 2016

Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Media Contact: Brad Hem. Phone: (281) 543-0669. press@vidyard.com.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

MARCH 13, 2018

“Video resonates with your customers and personalized video gives your brand a human touch at scale,” writes Nick Barber, Analyst at Forrester Research, in a recent blog post. Media Contact: Sandy Pell, Senior Manager, Corporate Communications, Vidyard. press@vidyard.com.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

Digital Marketing World Forum

AUGUST 20, 2019

This will make your brand more relatable, which is why this type of content sees a huge boost of engagement on social media. While it’s extremely important to have a strong social media presence when targeting Gen Z, it’s often forgotten that each platform serves a different purpose. Tailor your content to each marketing channel.

Work Management 54

Work Management Marketing Management Lead Ranking Content 54

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Kyle Gray ’s The Story Engine : An entrepreneur’s guide to content strategy and brand storytelling without spending all day writing. This New York Times bestselling author has a few tricks up his sleeve when it comes to building a true connection with your customers across all social media channels. MKTG4905: Leadership Development.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Content Standard

MARCH 31, 2017

In the other corner, weighing 190 analytics programs, with a crushing right hook of lead-generating earned media, our CMO! Indeed, according to A Customer-Obsessed Operating Model Demands a Close Partnership with Your CIO , Forrester Research, Inc., In fact, today, they’ve become more deeply intertwined than ever before.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Contently

MARCH 22, 2019

Don’t live by the Forrest Gump rule,” warned Judann Pollack, executive editor at Ad Age. “A ” Heidi Moore, a digital media consultant who has worked with publications like Mashable and The Wall Street Journal, agreed. The main objective of a headline is to convey what an audience should expect from the actual piece.

Work Management 167

Work Management SEO Forrester Creativity 167

The ROI Guy

NOVEMBER 18, 2014

By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision.

Peer-to-peer 40

Peer-to-peer Forrester Ideal Customer Profiles Storytelling 40

Content4Demand

NOVEMBER 29, 2018

The gap is narrowing before our eyes, as this Forrester report (delivered via PathFactory) illustrates in great detail. The long tradition of print media brings with it an aura of credibility and trustworthiness coveted by modern marketers. Walter Thompson Worldwide Content Marketing and Social Media Strategist Zeina Khodr.

Marketing AI 46

Marketing AI Content Forrester Buzz 46

Martech

JUNE 1, 2022

At our agency, when running media, we use the following targeting strategies based on either second party data or Device ID/IP Address, to not be affected by upcoming industry changes: Device ID lookback targeting. The following formats and channels are not affected by cookie industry changes: In-App inventory. Audio/podcast inventory.

Marketing Analytics Tools 126

Marketing Analytics Tools Marketing Attribution Analytics Google 126

Exo B2B

FEBRUARY 26, 2019

For instance, this study conducting by the University of Massachusetts Dartmouth’s Center for Marketing Research about Fortune 500 companies and their usage of social media. — Marketing Insider Group goes so far as to talk about the Rise and Fall of the Social Media Influencer.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Valasys

OCTOBER 15, 2019

This can be done by publishing pieces of content or videos evidencing positive customer experience, via active media or by utilizing influential customers, who witnessed phenomenal customer experiences, to bring forth their positive experiences in the form of storytelling to aid branding.

B2B Sales 51

B2B Sales Enterprise Management B2B Word of Mouth 51

Digital Marketing World Forum

OCTOBER 4, 2019

Authors want you to love their storytelling, comedians want to make you laugh, movie makers want to transport you (and make you come back for the sequel). In fact according to Forrester, 90% of a prospect’s journey may be complete before they reach out to a salesperson. All content is designed to persuade.

Brand Identity 40

Brand Identity Branding B2B Thought Leadership B2B 40

Marketing Interactions

JANUARY 30, 2017

This happens because B2B marketing is often based on a set of one-off, one-way interactions defined by what we believe the audience should do, whether it’s fill out our form, register for our webinar, share our blog post, follow us on social media, and more actions focused on us.

B2B Marketing 73

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 73

The ROI Guy

OCTOBER 15, 2014

Forrester indicates that for each typical sales rep, $130,000 is spent annually on sales enablement, training and support, trying to make each rep smarter, faster and more powerful. For each unique selling situation, the right value storytelling, insights, quantification and content are all essential. https://www.linkedin.com/groups?home=&gid=6776884

Forrester 40

Forrester Budget Programs Peer-to-peer Salesforce.com 40

Outbrain

NOVEMBER 24, 2021

TheContillery has identified more than 30 varied themes – or visual storytelling – used by automotive brands to advertise their car models. 2) Forrester, Marketing And Media Efficiency Outcomes Drive Content Marketing, 2015. (3) Getting insights, for a car type, on what car color, background, type of scene, framing, etc.

Paid Search Agency 29

Paid Search Agency Top of Funnel Optimization Ads 29

Webbiquity

DECEMBER 11, 2013

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Heinz Marketing

JULY 2, 2018

I think probably the best example of that for you guys more recently is the Forrester Wave that recently came out. Really for category to really stand as a true category, you need a lot of things to happen, but one of the key milestones certainly is Gartner doing a magic quadrant and/or Forrester doing one of their waves around the category.

Account Based Marketing 41

Account Based Marketing Peer-to-peer DemandBase Forrester 41

Exo B2B

FEBRUARY 22, 2018

Several “stars” and influencers of B2B marketing were there, such as Laura Ramos from Forrester, Brian Solis , Lee Odden , Rebecca Lieb , Pam Didner , James Taylor , Paul Peterman from Facebook and many others. Obviously, Forrester is very interested in the subject: Of course, Lee Odden was on site and lectured on Millennials.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

The ROI Guy

NOVEMBER 10, 2014

I n-Control - Highly empowered by access to incredible amounts of research and information via the Internet and social media, buyers have taken control of the decision making process with sales reps being invited later to the game, and ever more competition for each deal. Empower Sales with Value Storytelling and Quantification 3.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2015. Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

Contently

MARCH 22, 2017

In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. and The Atlantic, in exchange for ambitious, interactive storytelling. Ad blockers have flourished.

Storytelling 167

Storytelling Marketing Budget Marketing & Strategy Marketing Budget Creation 167

Content Standard

MAY 5, 2015

We’ve also seen the rise of online video monolith Netflix, and how it overtook traditional media companies like CBS in terms of valuation by creating original content for Web audiences. The power of video content is incontrovertible because, at its core, video is a compelling medium for storytelling.

ROI 40

ROI Video Marketing Work Management Paid Search Agency 40

Valasys

JULY 29, 2019

By Impactful Storytelling: Stories have the power to entice users to act. ” So, when it comes to effective inbound strategies for marketing, impactful storytelling becomes very important. According to Forrester, brand equity is considered an important metric by 15% of the B2B executives.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

The ROI Guy

MARCH 1, 2016

According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2015. Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40