KoMarketing Associates

MARCH 24, 2014

Twitter’s popularity expands into the B2B sector, as data has revealed that 87% of B2B marketers are now using social media as part of their strategical arsenal, with 85% of that total using Twitter. Twitter Profile: @Forrester. After all, social media is supposed to be used as a conversational tool! Followers: 247K.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

MAY 30, 2017

Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. As we’ve explored this social media site for ourselves and for our clients, there is certainly a wealth of great content to be found, from talented professionals, publications and organizations. Vidyard’s The Video Marketing Landscape.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. Strategic Execution for B2B Social Media.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

NOVEMBER 18, 2014

Why It’s Significant: This report provides a one-stop location for information on Internet usage, social media adoption, and mobile penetration worldwide and across key geographical markets. Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Strategy and content still need to center around owned media assets.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

MARCH 3, 2014

As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. Consider these examples: Twitter Cards make it possible for marketers to attach media experiences to the Tweets that link to organizational content.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

JANUARY 23, 2014

In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile. We would love to hear more via comments below. Hope you enjoy! The B2B Buyer is in Control. Related Posts.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

APRIL 11, 2013

The report also does a “deep dive” into organic search, paid search, and social media metrics. Social Media Use in the Industrial Sector. GlobalSpec recently conducted its third annual Social Media Usage Survey of engineering, technical, manufacturing, and industrial professionals. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

MAY 21, 2013

They’re using search engines but they’re also on social media and mobile apps, and they’re spending time in communities and places that interest them. Here are a few places to start: Social Media. Social media has become a huge component of search as Bing delves further into Facebook integration and Google continues pushing Google+.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

OCTOBER 22, 2012

Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. Duane Forrester does a tremendous job of connecting with the search community, talking about the company, what they are doing and how they are improving.

Tools 120

Tools Trends Tips Social Networks 120

KoMarketing Associates

JANUARY 18, 2018

Social Media. 10% of marketing budget is spent on social media . “ It found that they were spending roughly 10 percent of their marketing budget on social media in 2017. In five years, marketing leader said they expected to allocate about 18 percent of their budget to social media efforts. Customer Experience.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

KoMarketing Associates

JANUARY 28, 2020

This can be done through the creation of buyer personas (and interviews), interacting with customers via social media, or conducting keyword research that relates to your services. Forrester reports that 92 percent of B2B purchases start with search, and B2B buyers are demanding personalized experiences.

Marketing Automation Services 162

Marketing Automation Services Software B2B Marketing Content Marketing 162

KoMarketing Associates

NOVEMBER 21, 2017

Findings from Forrester survey data showed 74 percent of business buyers conduct more than half of their research online before making an offline purchase. Over the past year, we’ve seen video marketers grow more confident about the performance of their video content on social media specifically. Social Media Marketing.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

MARCH 2, 2017

Content marketing fuels the results we get from SEO, PPC, and social media marketing programs. In mid 2015, Forrester Analyst Lori Wizdo wrote an article highlighting the B2B buyer journey and the various channels and vehicles prospective buyers seek information. B2B Buyer Journey and Content Marketing.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120

KoMarketing Associates

JUNE 6, 2017

Below are some of the ways executive branding can help increase the impact of your broader B2B marketing efforts, using real-world social media and blogging examples. If the tweets were a little too polished, you might start to expect that it’s a social media team behind the scenes, carefully approving tweets before they go out.

B2B Marketing 173

B2B Marketing Godaddy Brand Identity Branding 173

KoMarketing Associates

MAY 19, 2014

I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. Help them overcome this issue with a little assistance and recommendation support.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

KoMarketing Associates

MARCH 15, 2013

Rhea Drysdale ( @rhea ) of Outspoken Media noted that what was supposed to be 2%, has turned into 68% for their company site. Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. Fill in Keyword Data with Webmaster Tools.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

KoMarketing Associates

FEBRUARY 16, 2016

87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. I use BuzzSumo to get a snapshot of my clients’ (or competitors’) most shared (on social media) content on the site. But, what kinds of skills are needed to become a content marketing all-star? Listening. “87

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120