Oktopost

MAY 26, 2021

Listen to the Podcast: For more mind-blowing conversations on finding your brand’s social voice be sure to subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn. Meet Forrester’s Social Media & Advocacy Manager.

Forrester 71

Forrester Transparency Social Media Youtube 71

Madison Logic

FEBRUARY 7, 2024

The same mindset can be applied to your 2024 marketing strategy. Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Marketing Insider Group

MARCH 2, 2020

It’s not an easy move from the voice of the customer to the heart of the customer, but the hard work will be worthwhile when you reap greater returns on your marketing efforts. A Forrester and FocusVision study found that the way consumers feel is 1.5 Building Customer Trust Through Emotional Marketing.

Case Studies 334

Case Studies Customer Surveys Trust Marketing Forrester 334

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. The expectation of future executives will be that CRM, ERP, and Marketing Automation (MAT), will be linked and a true representation of their business.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Marketing Insider Group

DECEMBER 8, 2020

B2B SMBs can achieve digital transformation with minimal friction by adopting the right technology, committing to digital marketing, empowering employees, and delivering optimal experiences for customers. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 Investing in Digital Marketing.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Another sign as to “The Death of a Salesman”?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Zoominfo

OCTOBER 23, 2019

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). billion in 2021, according to market research firm IDC ( source ). jobs by 2025.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Oktopost

JULY 29, 2021

Listen to the podcast: For more thought leadership on work ethic, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Radically Transparent , is a podcast geared towards the modern-day B2B marketer.

Ethics 62

Ethics B2B Thought Leadership Transparency Thought Leadership 62

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. Improve customer experience Today’s B2B customer journey touches nearly every department: marketing, sales, support, and billing.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? Creating full transparency across your organization and establishing trust is the key to navigating the madness as a team. Watch it here.

Marketing Analytics Tools 78

Marketing Analytics Tools Urgency Marketing Cross-Selling B2B 78

Brandpoint

MAY 18, 2020

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. closely measure the ROI of their content marketing, according to the 2019 Content Marketing Institute and Marketing Profs B2B report.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. The expectation of future executives will be that CRM, ERP, and Marketing Automation (MAT), will be linked and a true representation of their business.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

Liveintent

DECEMBER 7, 2021

While third-party data tends to be the least accurate when used for personalization, it can be helpful when: Targeting a broad audience in campaigns focused at the top of the marketing funnel. Second-party data is generally acquired through marketing partnerships and non-competitive resources to the benefit of both parties.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Engagio

MAY 3, 2021

By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. The Demandbase One B2B Go-To-Market Suite consists of four connected clouds.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. What is marketing orchestration? Source: Percolate.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Metadata

FEBRUARY 14, 2024

Introducing your company to revenue marketing. What’s revenue marketing? Budget allocation, resources, and measurement all seem to stop at opportunity creation, if not even sooner, with some Marketing teams stopping at the MQL.” Revenue marketing is so much more than that. What’s your system of record? Where’s your focus?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Martech

MARCH 15, 2023

This article is part of a series about designing a high-performing marketing organization. Organizations thoughtfully designed to run lean, easily adapt to changing priorities, and produce remarkable work at the speed of modern marketing, have an advantage over others. ” – Stephen R.

Rules 95

Rules Advertising Agencies Paid Search Agency Lead Ranking 95

ClickZ

FEBRUARY 2, 2021

30-second summary: Many marketers are disappointed with the results of their data analytics. According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. In theory, this should make marketing’s job easier.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Inbox Insight

DECEMBER 4, 2018

However, whilst the value of programmatic ads for B2C campaigns is already well known, the B2B market as a whole has been much slower on the uptake. All of these factors combined mean, even some of the most progressive and forward-thinking B2B marketing specialists have held off on dedicating some of their ad budget to programmatic.

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Most participants (74%) cited transparency and ethical business practices as key considerations. Unfortunately, this increase in complexity has not resulted in improved marketing performance for many B2B CMOs.”.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. Marketing teams have until that point to find analytics alternatives for website analytics. They’re also vital to digital marketing. It’s all about protecting privacy, ensuring transparency, and building trust with consumers. Transparency.

Marketing Analytics Tools 126

Marketing Analytics Tools Marketing Attribution Analytics Google 126

Atomic Reach

FEBRUARY 23, 2023

Influencer Marketing Solution (IMS) use has exploded, and now accounts for as much as 25% of brands’ influencer spend, according to Forrester. This forces marketers to ensure they’re getting the most out of their investment. Despite this, many brands still struggle to measure the value of their influencer marketing efforts.

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

Thinkers360

FEBRUARY 28, 2024

Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. Expert Tip: When defining your goals and objectives, it’s also important to distinguish between analyst relations, influencer relations, and B2B influencer marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Vision Edge Marketing

NOVEMBER 1, 2018

“Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study. Forrester defines customer experience as “how customers perceive their interactions with your company.” So what is customer experience, and how can you improve it? Develop consistency in execution.

Touchpoints 171

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 171

Martech Advisor

DECEMBER 20, 2019

The number of blockchain marketing companies grew by a staggering 13 times in the last 18 months. For a while, the blockchain in marketing segment was perceived as mostly hype – but now, as we approach the end of 2019, there are clear signs of this technology going mainstream. Is this positive streak going to continue in 2020?

Advertising Agencies 67

Advertising Agencies Paid Search Agency Startups Mobile Advertising 67

Zoominfo

AUGUST 12, 2018

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). billion in 2021, according to market research firm IDC ( source ). jobs by 2025.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. leaders in banking and capital markets pointed to “decrease in customer confidence” as one of their top three business concerns following COVID.

Work Management 118

Work Management Marketing Management Service Planning 118

ANNUITAS

MARCH 10, 2015

For all the change that’s taken place in how buyers buy, it’s no wonder that marketers feel uncertain. It’s about realizing, understanding and then doing something about the new roles that we need to have as marketers and marketing departments. This struggle doesn’t apply only to marketers in the trenches.

Forrester 100

Forrester Advertising Agencies Paid Search Agency CMO 100

Convince & Convert

JANUARY 3, 2014

But, chances are, if you were a direct-response marketer, you probably shut your office door and shed a tear for the funnel. Because the funnel was like the mullet of marketing: you knew exactly what you were getting. Now, as good funnel marketers, we knew what to do with leakage – just pour more into the top of the funnel.

Buy 161

Buy Top of Funnel Funnel Advertising Ad Building 161

Zoominfo

OCTOBER 23, 2019

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). billion in 2021, according to market research firm IDC ( source ). jobs by 2025.

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

6sense

JANUARY 31, 2022

Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . The future of B2B sales and marketing is — yes — skinny jeans! Transparency and simplicity in pricing . Creating An Experience Customers Crave . Self-service research . Peer reviews over analyst recommendations .

CMO 62

CMO Peer-to-peer Buy Gartner 62

DemandBase

NOVEMBER 20, 2019

Along the way, we created a new technology category called ABM ( account-based marketing ), introduced incredible innovations helping customers realize 10x ROI on their investment, and built one of the best cultures and places to work that I have ever experienced in the 30+ years of my career.

Account Based Marketing 80

Account Based Marketing DemandBase Forrester ABM 80

Conductor

NOVEMBER 11, 2020

That means getting input from some of the top marketing and search experts, as well as fellow Conductors, regarding the top SEO priorities and SEO best practices. SEO proved to be a foundational pillar brand’s marketing strategies. The first six months of 2020 proved the resiliency of SEO as a digital marketing tactic.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Onalytica B2B

MAY 10, 2017

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year. How do you get those influencers to want to engage with you?

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252