KoMarketing Associates

APRIL 21, 2020

Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies. Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

PathFactory

JUNE 8, 2023

Fresh from Forrester B2B Summit, Anne Marie Kilgallon , Head of Partnerships at PathFactory, shares five key takeaways she learned after spending the week in Austin among some of the best and brightest in B2B. In PathFactory’s case, we’ve partnered with Well Planned Web , Inverta , Relationship One , and Aprimo in the last year alone!

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Forrester Advertising Agencies Marketing Analytics Tools B2B 52

Allocadia

FEBRUARY 11, 2022

A rigid annual marketing plan is no longer sufficient, and marketing is being asked to pivot global plans and resources when it’s required by the business. Watch the first webinar in our “Plan Smart. series with guest speakers: Forrester Principal Analysts Marcia Trask and BrandMaker CMO Jim Williams.

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Forrester Marketing Budget Creation Webinar Metrics Planning 78

PathFactory

JUNE 13, 2023

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” Content AI has now reached a critical inflection point in the market.

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Forrester B2B Thought Leadership B2B CMO 52

Forrester B2B

FEBRUARY 12, 2022

To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to buyer needs. So why do marketers have so much trouble with demand program planning?

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Planning Demand Forrester Buyer Need 61

BrandMaker Blog

MARCH 9, 2022

Speed and agility is the CMO’s new marketing mandate. But how do they keep balance that mandate against plans drifting, and stay aligned to strategy? Watch the second webinar in our “Plan Smart. series with guest speakers: Forrester Principal Analysts Rani Salehi and our CMO Jim Williams. Pivot Fast.”

Planning 52

Planning Rules Marketing Plans CMO 52

Allocadia

MARCH 6, 2020

“Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization.” ” Forrester Wave. Download Now.

Resource Management 52

Resource Management Forrester Marketing Management Class 52

Allocadia

MARCH 6, 2020

“Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization.” ” Forrester Wave. Download Now.

Resource Management 52

Resource Management Forrester Marketing Management Class 52

Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. It goes like this: “If content is the soul of digital, content marketing platforms are its church.” At Contently, we believe that content is the “ atomic particle ” of digital marketing.

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Forrester Marketing Report Work Management B2B Marketing 107

Valasys

NOVEMBER 28, 2018

A definitive agreement was reached between Forrester Research and SiriusDecisions Inc. SiriusDecisions will be acquired by Forrester for $245 million to aid in creating a robust platform that guides companies and Chief Marketing Officers (CMO) to drive business growth in this customer oriented era. According to George F.

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Forrester Acquisitions Cross-Selling Verticals 58

KoMarketing Associates

MARCH 22, 2023

As marketers look for new ways to make an impact on their target audience, new research suggests that they need to continue to focus on improving the customer experience (CX). Despite this increase and mounting pressure on marketers, there may be potential to improve by shifting to personalization.

Marketing Report 221

Marketing Report Planning Forrester Custom Publishing 221

Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Global B2C marketing organizations spent 18% of their marketing budget on martech last year. Global B2C marketing organizations spent 18% of their marketing budget on martech last year.

Marketing Management 114

Marketing Management Marketing Budget Budget Programs Forrester 114

Influitive

APRIL 22, 2015

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. But B2B marketers are under growing pressure to interact—and deepen relationships—with customers at every stage of the lifecycle, since retaining a customer is more valuable than acquiring a new one. Download the free report here.).

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Forrester Loyalty Peer-to-peer Research 100

Biznology

JANUARY 13, 2022

Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. February 28-March 2, Scottsdale, B2B Marketing Exchange. April 6-7, all virtual, Marketing Profs B2B Forum. May 2-4, Austin and “digital experience,” Forrester B2B Summit North America. And soldier on.

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Conference B2B Forrester Marketing Management 197

Forrester B2B

OCTOBER 19, 2023

Forty-six percent of B2B marketing decision-makers responsible for demand/ABM marketing say that standing up a new marketing approach is their biggest point of focus to support growth over the next 12 months. Enter lifecycle revenue marketing (LRM), the most comprehensive approach to frontline marketing.

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Planning Account Based Marketing ABM Paid Search Agency 91

The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.

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Forrester Work Management Content Marketing Demand Generation Agencies 100

Hive9

OCTOBER 28, 2020

The year 2020 has demonstrated why clear visibility into plans more than just once a year, half or even quarter is essential for marketing leaders. If you can’t see what’s happening in the first place, you’re not going to be able to adjust accordingly for sudden market changes.

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Planning Forrester B2B Sales Marketing 166

Kapost

SEPTEMBER 12, 2017

Content is critical for B2B marketing success. Planning, creating, distributing, and analyzing all this content is a big challenge that is only getting bigger. The post Kapost and Forrester Live Q&A: Are Content Marketing Platforms the Answer? Webinar] appeared first on Kapost Content Marketing Blog.

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Forrester Webinar Metrics Planning Content Marketing 81

Marketing Insider Group

OCTOBER 28, 2020

As a marketer or B2B business owner, it is extremely important to take advantage of visual communications to accommodate this portion of society. Believe it or not, there are many movies that have a lot to teach us about the world of business and the essential traits needed in order to become a successful marketer. Forrest Gump.

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Planning Forrester Work Management Storytelling 363

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Forrester categorized RMNs as an “emerging” technology, signaling that growth, as well as growing pains, are to be expected.

Media 120

Media Advertising Agencies Paid Search Agency Forrester 120

Martech

SEPTEMBER 22, 2022

According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Where do they plan to invest?

Webinar Metrics 118

Webinar Metrics Peer-to-peer Forrester Planning 118

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented. But has spending?

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Forrester Planning Budget Programs Work Management 50

QuanticMind

OCTOBER 11, 2018

New Forrester Report: “Customer-Obsessed Marketing Demands Unified Management”. As a digital marketer and advertiser, you know that the media and marketing landscape have become vastly more complicated over the last few decades, thanks in part to exponential amounts of data from countless new and evolving sources.

Marketing Attribution 40

Marketing Attribution Forrester Planning Peer-to-peer 40

Televerde

APRIL 30, 2020

In a world of physical distancing and growing economic insecurity, organizations must be quick to adapt while planning for recovery and a post-coronavirus world. As marketing feels the pinch of reduced budgets and disrupted strategies, sales needs to keep the pipeline full. Registration: [link]. About Televerde.

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Forrester Co-Registration Webinar Metrics Lead Ranking 52

Marketing Insider Group

AUGUST 5, 2015

Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Sales, marketing and content creation have converged.

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Planning Marketing Plans Content Marketing Tips 100

The Point

JUNE 23, 2020

B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. Content marketing is dead. * Content marketing is dead. * Change in marketing is an evolution, not a coup. Cold-calling is dead. The MQL is dead. . The MQL is dead.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. If you wouldn’t plan a content piece like an ebook or powerpoint deck without thinking of where it’s going to live and how you’ll promote it, than why would you do so with a video?

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Forrester Distribution Video Marketing Advertising Agencies 50

Forrester B2B

AUGUST 24, 2021

The marketing annual planning process often starts with a lack of alignment with sales. Learn how to gain that alignment from the outset.

Planning 90

Planning Demand Marketing Account Based Marketing 90

Vision Edge Marketing

OCTOBER 10, 2023

Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Here are three data points on why process management matters. We have better answers.

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Process Optimization Work Management Marketing Management 229

Engagio

OCTOBER 11, 2023

Be it software solutions, artificial intelligence, or go-to-market (GTM) strategies — the common thread behind the value is quality data. This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers. Don’t take the provider’s word for it.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Martech

APRIL 18, 2023

B2B marketers have employed account-based marketing (ABM) for well over a decade, but the approach has quickly begun gaining currency over the past few years and that growth is expected to continue. Visit Digital Marketing Depot to get your copy now. Personalization and/or predictive recommendations. Interaction management.

Account Based Marketing 113

Account Based Marketing ABM Marketing & Strategy Marketing Management 113

Zoominfo

OCTOBER 23, 2019

AI Priorities and Plans. 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 27% of executives say their organization plans to invest this year in cybersecurity safeguards that use AI and machine learning ( source ). AI Priorities and Plans.

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Marketing AI Statistics Enterprise Management Work Management 247

Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content.

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Top of Funnel Forrester Relevance Planning 50

Top Rank Marketing

NOVEMBER 3, 2023

Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1 What Makes B2B Tech Buyers Distrust Brands? Social Media Today U.S.

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Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

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Marketing AI B2B Marketing Trends Planning 83

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12

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B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126