Oktopost

OCTOBER 8, 2023

Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. You give them air cover and ping it back to sales. And it goes on and on.”

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Martech

JANUARY 4, 2024

LinkedIn: Marsha Collier (12.8K Jason is also the executive chairman of the board of directors of the National Retail Federation Digital Advisory Board, has served as an expert witness in Federal Court on e-commerce, and is a guest lecturer on retail and ecommerce at the Kellogg School of Management for Northwestern University.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Below I analyze their ideas, thoughts, and actions – and show you how they are focused on the top of the funnel.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . Free Video-for-Sales Training Tools Help Sellers Embrace Video in 2021.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. Customers don’t care whether the communication comes from marketing or sales, says Methananda, they just want a “holistic experience.”

Account Based Marketing 106

Account Based Marketing Top of Funnel ABM Buy 106

PureB2B

FEBRUARY 3, 2022

Competition is fierce in the B2B sales space, making it difficult for teams to connect and engage with potential buyers. However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. Delivering Personalized Content.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Vidyard

DECEMBER 16, 2020

New data from Vidyard , the video platform for businesses, suggests that in response to the shift to digital selling, the use of video for sales–both live video conferencing and personalized video messaging–has grown exponentially in 2020, and so too has its impact on sales performance.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

KoMarketing Associates

MARCH 24, 2014

Twitter’s popularity expands into the B2B sector, as data has revealed that 87% of B2B marketers are now using social media as part of their strategical arsenal, with 85% of that total using Twitter. Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Standout Tactic: .

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

PureB2B

AUGUST 25, 2021

Table of Contents The Basic Principles of Social Selling The Traditional Sales Model vs. Social Selling Social Selling is the New Sales Model The Philosophy of Social Selling Before You Begin, Define Your Approach In Conclusion. The ultimate goal is to have clients call you when they require your goods or services.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. According to the 2021 LinkedIn State of Sales report , nearly three-quarters of sales reps stated that they planned to grow their LinkedIn followers. Find your audience.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. According to the 2021 LinkedIn State of Sales report , nearly three-quarters of sales reps stated that they planned to grow their LinkedIn followers. Find your audience.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Martech

NOVEMBER 11, 2022

Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). Processing. Get MarTech! In your inbox.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. There will be some groundbreaking changes in the ways the brands have been engaging with their audiences & driving them to sales. The conventional structure of the buying funnel is dead.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Metadata

FEBRUARY 5, 2024

“We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Here are four tactics Melissa and her team used to catapult ClickUp to stardom and go toe-to-toe against an industry giant with a head start of more than a decade. Psst…we’re talking about Jira.)

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Top Rank Marketing

OCTOBER 20, 2023

“Tell stories that make the company look smart, build trust in the brand and encourage sales without ‘selling’ ” Richard Murphy, Director, Editor in Chief at ServiceNow Three Pillars of Authentic Thought Leadership: 1. Their LinkedIn newsletter further demonstrates the power of delivering value to readers.

B2B Thought Leadership 109

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 109

Vidyard

MARCH 20, 2018

Social Selling, according to Hootsuite , is the art of using social networks to find, connect with, understand, and nurture sales prospects. Social selling can provide greater client access, allow sales reps to build more authentic relationships, and opens the potential for listening with social data.

Forrester 112

Forrester Outreach Social Networks Curation 112

Only B2B

JULY 5, 2023

Understanding B2B Demand Generation: B2B demand generation involves the process of identifying and engaging potential customers, nurturing them through the sales funnel, and converting them into loyal clients. Social Media Marketing: Social media platforms continue to be powerful tools for demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Madison Logic

OCTOBER 4, 2023

Gartner indicates that sales reps have just 5% of a customer’s time in the B2B buying journey, leaving it up to marketers like you to convey the solution story and secure buy-in from the entire buying committee.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

SmarkLabs

NOVEMBER 19, 2019

There’s a lot of debate about whether sales enablement is the responsibility of the sales team or the marketing team. Marketing provides sales with the resources they need to make sales, like videos, blogs, and other types of content marketing. What is sales enablement? What makes sales enablement effective?

Top of Funnel 49

Top of Funnel Ideal Customer Profiles Hubspot Marketing Proposals 49

Content Marketing Institute

MAY 4, 2018

It’s the representation of marketing process and efficiency. You work to put aggregate customer segments – audiences – into this funnel. But if you’re in sales, you likely see something different. Sales people would say “I see a gateway.”. Classic battle between sales and marketing. It controls flow.

Top of Funnel 98

Top of Funnel Research Content Marketing Marketing Budget 98

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. The winners of the 2018 Video in Business Awards Sales categories. —the sales development team at Punch!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Content4Demand

FEBRUARY 15, 2023

Join Content4Demand content experts in a hands-on workshop to learn to cut through the content clutter with three key strategies: knowing your buyer personas, developing content specific to their buying stages and creating interactive content experiences that move them through the funnel to a purchase. to 11:15 a.m. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. It’s not just industry tactics and technologies that are changing. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Martech

APRIL 26, 2022

You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise. What variables come into play? What kind of return can you expect from your investment?

Account Based Marketing 91

Account Based Marketing ABM Paid Content Cost 91

Metadata

FEBRUARY 16, 2021

Sales and marketing have always been a bit of an odd couple – think Tom and Jerry. Sales people tend to have Type A personalities and we marketers tend to be Type B. Despite the contrasts, sales and marketing rely on each other to do their jobs, making the relationship both transactional AND emotional.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Planning Lead Scoring 98

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Oktopost

MAY 26, 2021

Listen to the Podcast: For more mind-blowing conversations on finding your brand’s social voice be sure to subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn. Meet Forrester’s Social Media & Advocacy Manager.

Forrester 71

Forrester Transparency Social Media Youtube 71

6sense

DECEMBER 9, 2021

But firms, such as LinkedIn, G2, Qualified, and 6Sense, are rolling out and testing solutions to fill the gaps in B2B targeting. Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

SmartBug Media

NOVEMBER 11, 2019

As marketers, we need to build a digital marketing strategy that provides value to the buyer through that research process, generating not just traffic but qualified leads. Social media can be a powerful channel for lead generation. You can run paid social ads on Facebook, Twitter, LinkedIn, Instagram, and even Pinterest.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Seismic

DECEMBER 9, 2021

Analyst firm Aragon Research recently awarded Seismic the 2021 Innovation Award for Sales Enablement. At last week’s Aragon Transform , the annual Aragon Research awards ceremony, Seismic was formally presented with the 2021 Innovation Award for Sales Enablement. Let’s briefly touch on these three trends below: Not in MY office.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

Brandpoint

JUNE 18, 2020

As such, proactive marketing plans that reassure customers and help them carry on with financial management are highly recommended. Forget your set-it-and-forget-it marketing tactics. Ask your sales team, account managers, or any other client-facing roles what customer concerns they hear most often. Informative videos.

Work Management 118

Work Management Marketing Management Service Planning 118

PureB2B

AUGUST 25, 2021

Table of Contents The Basic Principles of Social Selling The Traditional Sales Model vs. Social Selling Social Selling is the New Sales Model The Philosophy of Social Selling Before You Begin, Define Your Approach In Conclusion. The ultimate goal is to have clients call you when they require your goods or services.

Lead Ranking 62

Lead Ranking Linkedin Network Marketing Sales Qualified Leads 62

Only B2B

AUGUST 21, 2023

It’s a time-consuming process that involves searching through various sources, collecting and organizing data, and verifying the accuracy of the information. Secondly, automation accelerates the process, allowing businesses to generate B2B leads at a faster pace. Automating the process can significantly alleviate this challenge.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

GreenRope

NOVEMBER 13, 2016

5 Best Ways to Qualify Leads and Push them Down your Funnel. Every lead is different, and not everyone flows through your funnel the same way. So to set up an effective funnel with better conversion rates, you first need to understand that not every lead you get is ready to buy. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40