Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Martech

FEBRUARY 28, 2022

Much of the difference comes down to capturing, measuring and acting on intent. That’s where intent comes in. Intent makes the difference. As an email marketer, everything you do, especially in B2B, is about cultivating and recognizing intent. When we focus on intent, we see email’s uses and value differently.

Marketing Automation Services 124

Marketing Automation Services Intent Marketing Automation Email Marketing 124

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. They’ve downloaded content, attended webinars, or visited product pages, indicating potential customer status. Attending webinars or events. Visiting specific product pages on your website.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. The digital cues and footprints (also known as intent data ) left by buyers help us understand who they are, where they are in the buying journey, and what kind of content and messaging is most valuable to them.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. He added, “Often this is due to an inability to use intent data and outreach at various touchpoints.”. Belief in the sales value of ABM.

Account Based Marketing 140

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 140

The Point

AUGUST 16, 2019

It’s always better to be intentional and ensure that the two elements work in tandem. For example, use the subject line to describe the offer, and the preview text to deliver a key benefit or two: New Forrester Report on 2019 B2B Buyer Trends 7 key ways marketers should adapt to today’s buyer behavior. Speaking of which: 2. What + Why.

Effectiveness 157

Effectiveness Tips Forrester CAN-SPAM 157

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Full Circle Insights

NOVEMBER 10, 2022

Study the Forrester B2B Revenue Waterfall: The Forrester B2B Revenue Waterfall is a great framework for implementing an ABM strategy; it’s helpful to develop a thorough understanding of how it works and which processes take place at the various stages. How to Enhance Your ABM Strategy by Leveraging Intent Data. Download eBook.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. You must leverage your first- and third-party intent data to identify target audiences and personalize your content.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Full Circle Insights

SEPTEMBER 28, 2022

The Forrester B2B Revenue Waterfall is an excellent framework for B2B sales because the sale can be complex and most involve groups of buyers. Detected: Full Circle ABM integrates with intent data providers like 6sense , Bombora , and Demandbase for third-party data that detects interest in intent topics from targeted accounts. .

Account Based Marketing 52

Account Based Marketing ABM Full Circle Insights Bombora 52

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Heinz Marketing

SEPTEMBER 25, 2021

Forrester analysts share their insights into what chief executive of emerging B2B companies are looking for to build their revenue engine. To Combat Death By Webinar, B2B Hybrid Events Hit Yet Another Gear. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

B2B 109

B2B B2B Sales Webinar Metrics Forrester 109

Full Circle Insights

SEPTEMBER 22, 2022

Forrester developed a new B2B Revenue Waterfall based on ABM, and it illustrates why generating MQLs is no longer Job #1 for marketers — target account activation is. Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. Download eBook.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

Content4Demand

APRIL 9, 2021

This form of automation works by accessing a broad range of third-party data sets to find high-value audiences, with specifics into who’s visiting a website and analyzing their actions, Olcay explained in the webinar. If your lead visited on their own, they probably won’t buy something immediately,” Cunningham explained in the webinar.

Lead Scoring 69

Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 69

PathFactory

APRIL 13, 2023

Is a webinar more your style? This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Martech

JUNE 3, 2022

She said marketers should share that data with sales so they can see who’s engaging and what type of intent signals they’re showing. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Why we care.

Account Based Marketing 109

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 109

Oktopost

OCTOBER 8, 2023

Based on your prior interactions with prospects and their intent signals, you can identify their primary product needs. Then you can use the sales enablement content provided by your marketing team, such as blogs, one-pagers, videos, or webinars, to follow up with engaging materials related to their interests.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

6sense

NOVEMBER 22, 2021

Today, we’re providing some mind-blowing highlights from a recent webinar hosted by Kerry Cunningham, our Senior Principal of Product Marketing. The webinar unpacked what matters most for launching an effective ABM program and offers actionable tips for sales and marketing teams. You can watch Kerry’s webinar on-demand right now.

Account Based Marketing 62

Account Based Marketing Tips ABM Intent Signal 62

Marketing Interactions

NOVEMBER 29, 2021

Forrester finds that buyer interactions have increased to 27 (across both marketing and sales) from 17 only two years ago. For those of you using intent data, this is a key point for understanding the intent level of an account by the engagement level across the account. Options for Helping Buyers Show Intent to Buy.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Martech

MAY 4, 2022

This content should be appropriate for that top-of-funnel spot — it’s often best ungated, served up in formats like sponsored content, content syndication and sponsored webinars. “Sometimes your best chance for conversion is through retargeting,” Cerretani said. Why we care.

Account Based Marketing 104

Account Based Marketing ABM Webinar Metrics Effectiveness 104

ViewPoint

MAY 21, 2015

Quote from Forrester Research: “Only 15% of salespeople articulate how their solution is going to solve business problems.”. In closing out the session, Linda points out that the most important launching point for change is not a list of “how-tos,” but rather a commitment, intent and desire to be the best. Truncated sales time.

Conversion 120

Conversion Buying Cycle Forrester Consulting 120

Full Circle Insights

OCTOBER 1, 2022

The Forrester B2B Revenue Waterfall provides a helpful context for analysis, and from a marketing perspective, effective campaigns are those that move targeted accounts through the opportunity funnel to the prioritized stage, where the sales handoff occurs. How to Measure Your B2B Revenue Waterfall Webinars. Download eBook.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

DemandBase

JULY 16, 2020

Pillars of a successful one-to-few strategy include the use of intent data, 10-K SEC filings and company news, and video. Intent Data. We have a saying at Demandbase that intent is the new lead , as explained by our VP of Sales Development, Jay Tuel, in his recent webinar. 3 Types of Content Sources.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Conversica

SEPTEMBER 30, 2021

This is fueling the popularity of more sophisticated AI Assistants that use Conversational AI to engage contacts, answer questions, determine intent, and accelerate opportunities. Better still, Conversational AI can determine intent and match it with the next best action. And it’s up to businesses to meet customer expectations.

Marketing AI 52

Marketing AI Conversion Business Work Management 52

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Focus on intent data to determine a lead’s exact placement in the sales funnel, and so on. Choose the appropriate mode for publishing your material, such as blogs, videos, or webinars.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

SnapApp

OCTOBER 12, 2018

Marketers today are confusing interest with buying intent. But we’ve gotten so good at creating quality content industry professionals will be interested in, that interest alone is no longer a viable signal of any real buying intent. Whether a lead came from marketing or sales, lazy recon. The real problem? Segment your contacts.

Lead Ranking 67

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 67

Leadspace

FEBRUARY 19, 2018

Take advantage of intent signals. For B2B, data analysis can be essential for Intent Signal Monitoring — the ability to “see” every page your customer has visited in order to predict their intent to buy. Without using predictive data to identify intent signals, it can be difficult for B2B brands to personalize or target leads.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

6sense

AUGUST 27, 2021

Whereas many vendors started with basic advertising capabilities, we began at the intersection of intent signals, account identification, and predictive analytics, and then spent the last five years layering native advertising, sales intelligence, and orchestration capabilities on top of our predictive foundation.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Hubspot

JULY 15, 2020

Identify your best accounts and associated buying committees based on fit, intent, and engagement signals. Account Intent is a measure of which companies are engaging with your solution area but are not (yet) engaging with your business. This is a very typical shift when moving toward a higher fit/engagement/intent audience.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

Full Circle Insights

JULY 27, 2022

A 2019 Forrester survey found that organizational teams that focused on ABM marketing were 6% more likely to exceed revenue goals than those that didn’t. For instance, the new Full Circle ABM system enables you to “track the progress of target accounts as they show intent, engage with marketing content, and become opportunities and customers.”

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ROI Full Circle Insights 52

Forrester B2B

JULY 24, 2017

Everyone knows they need good data: marketers, sellers, even analysts evangelizing about customer obsession. But for too many B2B marketers, bad data is a sad fact of life. In a recent survey, just 12% of B2B marketers told us they have “high confidence” in the accuracy of their customer data. Trying to bridge that gap […].

Intent 41

Intent Webinar Metrics Customer Surveys B2B Marketing 41

Golden Spiral

MARCH 10, 2022

In this article, we outline four essential gifts you must give to those who interact with your marketing efforts including your website, webinars, podcasts, trade show booths, and videos. Or you could combine more than one to create a webinar script. Here are a handful of ideas for blog posts, podcast episodes, and videos.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data? What is Intent data ? Attendance of webinars.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Conversica

DECEMBER 18, 2020

According to a 2020 Forrester study commissioned by Adobe, 76% of surveyed B2B practitioners and 83% of surveyed B2C practitioners find customer expectations for more personalized and digital experiences are greater than ever before. Reach out to us to schedule a demo or watch our recent webinar.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 59

Madison Logic

NOVEMBER 30, 2023

Keep an eye on metrics such as website visits, page views, time spent, content downloads, webinar attendance, and social media interactions specific to the target accounts. Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI.

Demand 52

Demand Brand Identity Branding Work Management 52

Business Brainz

JULY 11, 2021

Buyers were found to be doing a lot of self-research checking various sources like forums, social media, webinars and online events to learn about the service or product they were trying to purchase. Select your target accounts from the ICP with the help of FIT, Intent data and Engagement data. Instrumenting account-focused campaigns.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52