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Buzz Marketing for Technology

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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. If you are a registered Forrester client, please log in. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research.

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6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

Here’s a checklist of six things to help ensure a smoother process. According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live. The good news is that it doesn’t have to be tricky. Think long-term. Test everything.

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester Research , U.S. A study by Forrester Research found that 45 percent of people on social networks have interacted with a brand through social media over the previous three months. eCommerce Optimization Personalization CMOs Customer Experience ecommerce Forrester'

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The End of Traditional Marketing

Buzz Marketing for Technology

In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. Social data analysis can help you improve media strategies and spending because it can reveal new ways to prioritize, sequence and invest in POE.

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Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

According to Forrester Research, the top six reasons for abandoning a cart before making a purchase are: Shipping and handling costs are too high (55%!). A/B and multivariate testing will help you immediately pinpoint your trouble areas, rather than playing guessing games. Wasn’t ready to purchase the product. Test everything.

Forrester 100
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Getting a customer is not the end goal it’s the middle

Buzz Marketing for Technology

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Just letting them know you are out there to help is always a good idea as well. Let me explain ….

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Social Customer Support: AT&T is doing it Right!

Buzz Marketing for Technology

It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. And best of all it makes my iPhone work really well in my house! There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web.