SmartBug Media

SEPTEMBER 6, 2023

HubSpot is changing that with its new rollout of a predictive forecasting tool powered by artificial intelligence (AI). Sales forecasting isn’t a new feature within HubSpot, but this new AI-powered projection—which comes as part of the latest Sales Hub refresh—can help companies more accurately predict future sales using historical data.

Forecasting 64

Forecasting Hubspot Marketing AI Tools 64

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Champion Communications

DECEMBER 15, 2023

As we approach 2024, anticipating the trends that will shape our industry is key. From media monitoring and analysis to content planning and distribution, AI can enhance professionals’ work. As social media continues to dominate our lives, influencers have become influential voices in shaping public opinion.

PR 62

PR Forecasting Campaigns Analysis 62

Martech

NOVEMBER 28, 2023

Here are a few of the key trends shaping the future of TV advertising in 2024. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S. retail media CTV ad spend forecasted to grow nearly seven times to $5.63 billion by the end of 2027, per eMarketer. Get MarTech! In your inbox.

Marketing AI 101

Marketing AI Advertisements Advertising Trends 101

Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

Forecasting 40

Forecasting Paid Content Marketing AI Allocation 40

Fount Media

MAY 24, 2023

The nursing leadership in the healthcare sector has a big impact on how medical care is given to patients and where it is given.

Forecasting 52

Forecasting Trends Order Email Marketing 52

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. increase in overall digital ad spending according to eMarketer forecast. Meanwhile, spending on retail media networks is rapidly increasing with expected outlays of €25 billion by 2026.

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Advertising Agencies Advertisements Advertising Trends 98

KoMarketing Associates

JUNE 7, 2023

Beantown Media Ventures recently published the “2023 Content Marketing and Generative AI Outlook,” and statistics suggested that the majority of marketers (45%) believe their content marketing budget will increase throughout 2023. 29% forecast that their content marketing budget will at least stay the same.

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Marketing Budget Marketing Report Content Marketing Forecasting 198

ClickZ

JANUARY 2, 2021

The global AI revenue is forecasted at US $35 billion in 2021 with a catalyzed 3X growth up to US $126 billion by 2025. Gaming stands tall as a sweet spot for investments, acquisition, and growth as Microsoft strengthened its COVID-19-resilient gaming business with an investment in ZeniMax Media. Digital titans. respectively .

Forecasting 97

Forecasting Advertising Agencies Cost Per Thousand Advertisements 97

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Identify trends : Social listening pinpoints changing preferences and emerging trends. Social listening plays a vital role in this area.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Marketing Insider Group

NOVEMBER 12, 2019

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Organizations failing to follow this trend may well find that their audience votes with their feet and finds another, greener event to attend next year. Quick Takeaways. Image source: [link].

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Trends Marketing AI Co-Registration Merchandising 254

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Leveraging data from social media can enhance each of these by enabling brands to stay ahead during increasingly competitive conditions.

Social Media 119

Social Media Work Management Marketing Management Media 119

KoMarketing Associates

APRIL 5, 2017

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. The majority of paid media spend – 60 percent – was dedicated to digital ad efforts, the data shows. The analysis predicts by 2021 nearly 82 percent of digital ad spending will be dedicated to mobile.

Forecasting 120

Forecasting Spending Paid Search Agency Emarketing 120

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. The Digital Future: B2B Marketing Trends 2022. As such, the dominant trends for 2022 are primarily in the digital sector. Trend 1: Rising Popularity of Video for B2B.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. This marketing segmentation supports the development of targeted messaging and media plans for local markets. Seasonal trends impact consumer behavior. New competitors.

Advertisements 112

Advertisements Advertising Allocation Planning 112

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. To help you figure out what to prioritize in 2022, Conductor combed through search data and identified the top five eCommerce trends brands will embrace in the new year.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. As with all things digital, social media has seen its popularity surge during the pandemic. billion people currently use social media, more than double from 2.07

Social Media 112

Social Media Advertisements Advertising Media 112

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. Trending topics on Twitter are determined by the platform’s algorithm.

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Paid Content Twitter Trends Mobile Advertising 130

QuanticMind

APRIL 26, 2019

Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role. PPC forecasting gives you hard numbers to prove the value of ad spend to those controlling the finances. Downloading Historical Data for Your Google Ads Forecast.

Forecasting 47

Forecasting Cost Per Click PPC CPC 47

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Best Growth: Nutanix In 2019, Nutanix created The Forecast , a newsletter that covers the latest trends in cloud computing, technology, and their impact on business. Not convinced? We have proof!

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Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Heinz Marketing

DECEMBER 26, 2023

Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands. Discover Current Industry Trends and Consumer Behaviors Staying attuned to industry trends provides a window into the evolving landscape in which a business operates.

Business 112

Business Analysis Work Management Forecasting 112

Valasys

MARCH 10, 2023

Hence, Sales Automation trends felt like the natural progression in the evolution of Marketing Technologies. Source: financeonline.com ) What are the top sales automation trends in 2023? Businesses that banked on this trend saw a boost in engagement and interaction. from 2020 to 2030.( How to implement them?

Top of Funnel 52

Top of Funnel Automation Trends Marketing AI 52

ClearVoice

JULY 26, 2021

I often draw parallels between past crazes and the way they may have influenced current trends. Thinking like a futurist could help you forecast the future success of your business. Spinella spent years studying the usage patterns, likes, and dislikes of those investing in charging devices to better understand future product trends.

Forecasting 52

Forecasting Business Paid Search Agency Enterprise Management 52

PureB2B

APRIL 29, 2022

The importance of social media in B2B marketing is no longer up for debate, and any business worth its salt should have presence on at least one social platform. However, being more deliberate with your B2B social media channels has the potential to drive stronger results and provide a better customer experience at the same time.

Social Media 62

Social Media Media Ideal Customer Profiles Forecasting 62

KoMarketing Associates

JANUARY 22, 2019

Setting your social media strategy in the new year can seem like a daunting task. Here are the steps necessary to creating a wholistic social media approach in the new year: Identify what matters in your social media strategy. When formulating your social media strategy , it’s important to focus on the right things.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

QuanticMind

JULY 7, 2023

And what trends, data, and forecasts are driving your holiday planning needs? Read on for details and insights to help inform your media planning today! As all media tends to be more expensive during the holidays, it’s important to consider what you’re willing to spend per KPI. What does that planning entail?

Trends 52

Trends Campaigns Marketing Strategy Marketing & Strategy 52

Bannerflow

DECEMBER 16, 2019

The uprising of programmatic channels mean they’re at the forefront of the agenda for digital marketers everywhere – making it essential to be on the pulse of programmatic trends. That’s why, within this blog, we are shining a light on the top programmatic trends to adopt in your digital advertising for 2020.

Advertisements 65

Advertisements Advertising Trends Television marketing 65

Hubspot

APRIL 1, 2020

As a marketer, reading trending predictions or industry forecasts is the norm. We've all been there, especially with social media predictions. Although we're always trying to forecast what the future holds so we can run successful campaigns and strategize for the future, things don't always go as planned.

Social Media 95

Social Media Social Marketing Planning Media 95

Lead Forensics

APRIL 16, 2024

Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI. AI-powered sentiment analysis tools can analyze customer reviews, social media conversations, and email exchanges to gauge customer satisfaction and identify areas for improvement.

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Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Porch Group Media

JULY 27, 2021

Looking at the statistics and trends, 2021 is proving to be a great year for the home improvement industry. Analysis of homeowner’s search trends revealed that searches for remodeling, kitchen remodeling, and general contractors for home improvement have more than doubled since 2020. Home Remodeling Searches Have Doubled.

Trends 59

Trends First-Mover Advantage Statistics Forecasting 59

Martech

APRIL 4, 2024

Enhanced forecast accuracy insights with AI Comparison. Better trend monitoring for records. How it helps you Anyone who asks for a forecast from a sales rep knows the challenge that comes with predicting these numbers. What if the AI consistently outperforms manual forecasts? Improved file management within the CRM.

Enterprise Management 54

Enterprise Management CMS Development Work Management Marketing Management 54

Martech

AUGUST 22, 2023

Meanwhile, verticals like pets, cosmetics and beauty didn’t trend as highly. Promising forecast for YouTube. billion, according to GroupM’s mid-year forecast. While CTV is growing, it’s doing so three-times slower than retail media at a similar point in its development, according to a new study from WARC Media.

Spending 98

Spending Paid Search Agency Allocation Ads 98

Martech

OCTOBER 19, 2023

MyTelescope’s new AI platform uses search data to predict opportunities, market trends, future sales, and market share. This platform can be used to forecast and steer business decisions with market intelligence. This platform allows users to track trending bots and discover AI personalities that harmonize seamlessly with their brands.

Marketing AI 120

Marketing AI Paid Search Agency Aggregators Forecasting 120