Atomic Reach

JUNE 5, 2023

Learning from Bud Light's Influencer Marketing Blunder: How Artificial Intelligence Can Prevent Dumb Mistakes If you want to illustrate why brands need data-informed decisions when doing influencer marketing, you need look no further than the case of Bud Light. Pepsi's Kendall Jenner ad. What Caused Bud Light's Marketing Fail?

Marketing AI 52

Marketing AI Paid Search Agency Advertising Agencies Work Management 52

Adobe Experience Cloud Blog

JANUARY 22, 2009

The next interview in the B2B Marketing thought leader interview series is with Kathryn Roy, Managing Partner at Precision Thinking , a consulting company that addresses three key areas for B2B sales & marketing teams — primary research, strategy, and sales enablement. They had wasted years of marketing investments.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Demand Generation Agencies Lead Ranking 48

Sharpspring

JANUARY 24, 2020

Whether you’re a small business just starting to get your feet wet in marketing or you have a full-fledged marketing and creative department, you can benefit from adding a motivated marketing intern to your team. Marketing Intern Duties and Responsibilities. Hiring a Marketing Intern : Paid vs. Unpaid Internships.

Paid Search Agency 62

Paid Search Agency Planning Work Management Trade Show 62

Hinge Marketing

MARCH 12, 2020

Without much difficulty, visitors should be able to get a sense of how your firm can help them solve the specific challenges they are grappling with (even if your firm offers hundreds of services across many markets). The best performing firms use their digital marketing assets to promote their offline activities.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Golden Spiral

APRIL 16, 2019

He has built a career around human-focused marketing. What first defined your marketing journey? In addition, they had to be semi-cool graphics, because our target market — teens and college kids — wouldn’t come to something that wasn’t semi-cool or better. I didn’t have any formal training.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Content Marketing Institute

MARCH 28, 2018

If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. I’m talking about collecting data to produce various types of content (e.g., blog posts, e-books, webinars, videos) for content marketing purposes.

Research 96

Research Budget Programs Work Management Marketing Management 96

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

MAY 15, 2013

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. Today''s successful marketer doesn’t necessarily look like Don Draper or Donny Deutsch.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

ClearVoice

AUGUST 14, 2023

When you think of educational content for cybersecurity, you may not consider it content marketing. But in fact, this type of content serves a dual role. Keeping them updated should be an essential part of your overall content strategy. Or are your products and services targeted at the home market?

Enterprise Management 83

Enterprise Management Top of Funnel Ad Building Marketing & Strategy 83

Albacross

JULY 2, 2018

Well, B2B marketers who blog generate, on average, 67% more leads than those that do not. Say you have 2 marketers and 6 sales reps on your team. Once you’ve got the momentum going, you can also leverage your existing blog content to increase your organic visits and leads. Blog Regularly. Why is blogging so important?

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Content Marketing Institute

OCTOBER 23, 2018

Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. But how many of these broad characterizations are accurate – and which of this generation’s confirmed traits should content marketers focus on in their outreach efforts? Let’s take a look.

Generation 104

Generation Terms and Conditions Peer-to-peer Paid Search Agency 104

Single Grain

AUGUST 22, 2023

In this post, we’ll explore some ways you can ask Google Bard to help you with your marketing ideas, from creating starting points to giving text samples. Work With Us Ways to Use Bard for Your Marketing Strategy So how can Google Bard help you with your marketing strategy?

Marketing AI 52

Marketing AI Google Planning Lead Ranking 52

Hubspot

OCTOBER 18, 2011

Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. It is entirely possible for your marketing not to suck. Determine what the half-life of your marketing channels is.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28