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Why Direct Mail & Focus Groups Don’t Mix

The Point

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago.

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Marketing to Small Business – Here’s my top tips

Jackie Walts

Out of all the audiences that I’ve marketed to, I have to admit that one of my favorites is small business. I took part in the launch of a small business credit card a long time ago and really enjoyed getting to know the quirkiness of this audience. In my opinion, small business is best defined as under 50 employees.

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Types of Qualitative Research: 13 Approaches and Methods to Help Your Business Grow

Optinmonster

Then, you can improve your website based both on hard numbers and users’ experiences and opinions. Now, we’ll share some concrete qualitative methods to collect data for your business. Even beginners and small businesses can use these methodologies. Focus Groups Like IDIs, focus groups can be face-to-face or online.

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Expert Tips for Measuring and Analyzing Customer Feedback

SmartBug Media

Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. Businesses must use varied channels, targeted outreach, and inclusive design. First, employ a mix of approaches for compiling feedback.

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Why Customer Feedback is Valuable and 5 Tools for Collecting It

Navigate the Channel

Feedback goes far beyond just opinion. HubSpot suggests you collect this feedback by “browsing online forums and monitoring purchase activity and trends,” as well as conducting focus groups (if you have the resources or support of a marketing group). (True for any company.)

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10 Burning Content Marketing Questions Answered

Pam Didner

If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. For small businesses to the largest enterprises? Talk to your potential customers and get to know them. That’s the best way to learn.

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A Comprehensive Guide to Market Segmentation

seo.co

Firmographics look at things like company location, company size, number of employees, gross revenue, and other factors specific to the makeup of the business. In essence, firmographics help you properly target businesses in sales and marketing situations. Don’t pay attention to the extreme opinions or experiences. Focus groups.