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The Marketing Book Podcast: “MKTG STINX” by Bob Hoffman

The Forward Observer

MKTG STINX by Bob Hoffman About the Book From the Author: There have been thousands of books and articles extolling the virtues of marketing and advertising. He is also among the most sought-after international speakers on advertising and marketing. Bob was the CEO of two independent agencies and the U.S. Well, now there is.

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Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

With a global financial recession looming (already here?), 2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year.

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Get Your Content Engine Running Before Hiring A Fractional CMO

Marketing Insider Group

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Hiring a content marketing agency will not only reserve some of your marketing budget, but also deliver a marketing strategy that’s backed by data and guaranteed to succeed. What’s Next?

CMO 221
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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Reportei : This is a dashboard tool designed for agencies that serve B2C clients. It’s geared toward ecommerce and SaaS businesses, and popular in consumer financial services.

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The Impact of the CFPB Ruling on Financial Services Advertisers

QuanticMind

It’s been over a year since the Consumer Financial Protection Bureau (CFPB) issued an interpretive rule that enhanced the regulation of digital financial services marketing under the Consumer Financial Protection Act (CFPA), ushering in a new era of regulatory scrutiny for marketers in the space.

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Branding Your Company – Communication is at the Core

Webbiquity

Without effective branding, and subsequently, marketing, there is no “brand,” just a business name. For example, Beauty and Aesthetics Marketing will vary considerably from construction and building marketing. For example, Beauty and Aesthetics Marketing will vary considerably from construction and building marketing.

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The customer data platform market

Martech

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.