Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. Here are three key reasons you need to put social media into your firm’s marketing strategy: 1.

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Social Media Work Management Marketing Management Media 62

Content Standard

MARCH 12, 2024

We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. No major media conglomerate has been spared. For years, Pew Research has reported a continual decline in the share of audiences following traditional media. Why does this matter?

Media 95

Media Brand Identity Branding Storytelling 95

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently.

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Social Media Efficiency Work Management Marketing Management 129

Webbiquity

MAY 20, 2021

Social media marketing has been a distinct discipline for more than a decade. And who better to make this work than someone that already operates and gets results in the field? When it comes to working out what to post on social media, just focus on one platform to start with. And that’s a very valid point. Maybe (hopefully!)

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Social Media Ad Building Media Business 298

Marketing Insider Group

AUGUST 1, 2023

Ever feel like your social media metrics are whispering secrets to you? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Well, you’re not far off.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Marketing Insider Group

AUGUST 12, 2020

However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Complement your strategy with aligned social media posts to capture more qualified prospects.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

xiQ

DECEMBER 15, 2021

Transforming field marketing into ABM specialists. Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Let’s explore!

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Social Media Examples Media Urgency Marketing 119

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

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Social Media Media Brand Identity Branding 78

6sense

DECEMBER 8, 2021

And I also want to grow our field marketing team, which I want ready to create amazing experiences. So how can we empower today’s field marketers to be the difference-makers we know they can be? It offers a serious challenge for field marketers. Field Marketers Write The Playbook Now. How cool is that?

Planning 62

Planning Account Based Marketing Work Management Marketing Management 62

Onalytica B2B

FEBRUARY 28, 2019

As the field emerges and becomes more widely discussed, social media’s role in shaping public debate answering these questions and more has never been more apparent, with more of us turning to social media for news. So, how do the public interact differently with Influencers & the Media? How will it impact our lives?

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Marketing AI Media Advertising Mediums Forrester 279

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video? at least once.

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Viral Marketing Social Media Video Marketing Media 129

Bionic

JULY 1, 2023

Bionic just added a couple new shortcuts to help you move around your media plan faster, without using your mouse. Mousing Around Slows You Down When media planning , switching between your mouse and keyboard slows you down. Move Faster with Keyboard Shortcuts Here at Bionic, we’re focused on faster media planning.

Media Plans 74

Media Plans Media Advertising Agencies Paid Search Agency 74

Bionic

NOVEMBER 15, 2023

Media planning is never easy. Lots of Dates in Media Plans Every line item in your media plan has a start date and end date. If you have 100 lines in your media plan, you’ll have at least 200 dates. Media Plan Date Autocomplete Tool Entering dates one at a time can be a drag. Here’s how they work.

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Media Plans Automation Tools Media 52

SocialPilot

JANUARY 9, 2024

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts.

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Marketing AI Social Media Media Ethics 90

Trade Press Services Newsletter

MARCH 7, 2024

A published book enables authors to be seen as thought leaders in their fields, which can help grow their client base, expand their social media following, and create greater awareness of their products and/or brands through multiple media outlets.

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Paper Thought Leadership Planning Storytelling 311

Navigate the Channel

FEBRUARY 5, 2024

Using social media platforms as a job recruitment tool is one option. Job platforms are a great way to get in front of those actively searching for jobs but not really looking for a specific position within their chosen field. Social media is a little bit different. Here is what you need to know about social recruiting in 2024.

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Paid Content Media Marketing AI Work Management 65

Brandpoint

OCTOBER 23, 2020

With such a saturated market of news and information, controlled media is not only a way to gain full control over the perception of your brand, but also guarantee that your content is seen. Haven’t heard of controlled media? What is controlled media? When a news outlet covers a story on your brand, that’s not controlled media.

Media 143

Media Advertising Agencies B2B Thought Leadership Distribution 143

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI).

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Social Media ROI Media Brand Identity 174

RDW Group

JUNE 7, 2023

Social media marketing is a constantly evolving field that has given companies of all sizes a platform to reach new … The post How to Set (and Achieve) Meaningful Social Media Goals appeared first on RDW Group.

Social Media 72

Social Media Media Social Marketing Paid Search Agency 72

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

6sense

AUGUST 28, 2021

And I also want to grow our field marketing team, which I want ready to create amazing experiences. So how can we empower today’s field marketers to be the difference-makers we know they can be? It offers a serious challenge for field marketers. Field Marketers Write The Playbook Now. How cool is that?

Account Based Marketing 62

Account Based Marketing Planning Work Management Marketing Management 62

Navigate the Channel

APRIL 19, 2022

Using social media platforms as a job recruitment tool is one option. Paid Social Media vs. Paid Hiring Platforms. Job platforms are a great way to get in front of those actively searching for jobs and aren’t really looking for a specific position within their chosen field. Social media is a little bit different.

Media 123

Media Social Media Budget Programs Paid Social Agency 123

Sprout Social

DECEMBER 7, 2021

As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles? That’s why we asked SMMs across industries what they think is next for social media as both an industry and a profession.

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Social Media Social Marketing Media Paid Search Agency 145

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social media in traffic. Quick Jump Links.

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Social Media SEO Lead Scoring Lead Ranking 115

SalesGrape

NOVEMBER 3, 2023

Understanding the Power of Social Media Lead Generation: Unleashing the Potential In today’s digital age, social media has become an integral part of our lives. Social media lead generation refers to the process of attracting and converting potential customers through strategic marketing efforts on these platforms.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Vidyard

JULY 12, 2021

These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. 25 Facts & Stats on Using Video in Social Media Marketing New and older generations are embracing social media video at an exponential rate. Animoto, 2020 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Sprout Social

JULY 26, 2021

More importantly, you need to know the ideal character count for social media posts. To make your job a little easier, we’ve put together a detailed guide on social media character limits and ideal post lengths. We’ve also included a free social media character counter to test the length of your social posts before you hit “Post.”.

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Social Media Media Ideal Customer Profiles Youtube 145

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. Why Social Media Marketing Matters 1. Why Social Media Marketing Matters 1. Unparalleled Reach Social media platforms have billions of users worldwide.

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Social Media Allocation Social Marketing Media 65

Marketing Insider Group

APRIL 15, 2024

B2B creators are experts in their fields. This focused approach helps businesses establish themselves as go-to experts in their field, creating deep connections and driving meaningful engagement. Their focus on niche areas builds trust and establishes them as key resources in their fields. Image Source: Inc.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Fount Media

DECEMBER 15, 2022

The post In Order To Be Successful In Any Field, It’s Important To Know Your Customer Base appeared first on Business Mailing Lists | Technology User List | Email Marketing Company. After all, who wouldn’t want to know what their customers want and how they feel?

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Order Email Marketing Research Paid Search Agency 52

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience.

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Social Media Work Management Marketing Management Service 84

Televerde

MAY 31, 2022

Social media began as a way for people to connect with each other, share content, and network. In today’s market, one way to drive business is through social media lead generation. Currently, there are nearly 4 billion people with active social media accounts. Social media is an important tool for business success.

Lead Generation 115

Lead Generation Paid Content Social Media Sales Qualified Leads 115

Trade Press Services Newsletter

APRIL 4, 2024

Podcasting is a powerful media platform for sharing ideas, stories, and expertise. Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Blue Flame Thinking

FEBRUARY 21, 2023

Social media is full of intriguing and informative videos. Plan your video to attract attention and generate engagement The social media environment is crowded. Perhaps you include short clips of field interviews or experts. Developing videos for your social media channels can be a fun and rewarding experience.

Social Media 97

Social Media Video Marketing Media Verticals 97

Bannersnack

DECEMBER 13, 2021

No, I don’t mean the gift-giving season, but the time when all social media managers must give their best in preparing social media strategies for the upcoming year. It’s not simple to stay on top of the game because each year brings forth new challenges in a field as dynamic as social media. To […].

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Social Media Trends Media Marketing & Strategy 98

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). What is it about social media careers that makes them dominated by white women? This led us to new questions.

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Social Media Paid Search Agency Media Advertising Agencies 123