Paul Gillin

MAY 4, 2012

Qualman is a thought leader on the transformative potential of social media whose 2010 bestseller, Socialnomics , is considered a textbook in its field. I picked up Erik Qualman’s Digital Leader expecting a very different experience from the one I got. But quite the opposite is true.

Social Media 50

Social Media Demand Lead Scoring Lead Ranking 50

Paul Gillin

AUGUST 29, 2012

Was it possible that the manufacturing line was compromised or that product had been tampered with in the field? It even sent representatives into the field to meet with particularly concerned parents. Fox first urged the team to investigate all possible causes for the complaints. Let’s seek treatment.’”.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

OCTOBER 7, 2010

And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JANUARY 25, 2012

Field of Dreams’ was a horrible move for people who are learning about marketing,” Schmulen says. That doesn’t mean you can’t have multiple offers, but give each one its own page and rotate them through different promotions. It’s easier to test results that way, too. Tip #4: Promote everywhere.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

APRIL 18, 2012

Hundreds of virtual chats take place each week around Twitter hash tags in fields ranging from medicine to marketing to aviation. Twitter is proving to be particularly valuable for organizing and promoting online and real-world events.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

FEBRUARY 7, 2011

That industry is debt relief, a field that many people associate with fast talking pitchmen on late-night infomercials. CareOne Debt Relief Services contends with a business climate that few of us (thankfully) have to face: Its industry has a terrible reputation.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

AUGUST 20, 2010

These meetings, which were usually conducted in person, gave me a chance to sit down with people who were successful in their field and to learn from their experience. Back in the early days of my career, I made a point to go on frequent informational interviews.

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Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

MARCH 10, 2011

Also, if you plan to post regularly to groups in your field or industry, consider choosing open groups so that you get the additional Google love. LinkedIn recently gave group owners the option of making their content public so that all activity from that point on would be visible to search engines. Promote in Groups.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JANUARY 6, 2011

Traditional marketing is campaign-oriented: Put a message in the field and then sort through the surge of leads and responses that come in. Executives can then say “I told you so” until the market forces their hand. Lack of patience. Social marketing is unlike traditional marketing in some pretty fundamental ways.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

OCTOBER 12, 2011

Those learnings from the field work their ways into the curriculums at the service academies within two to three weeks. Even organizations that are traditionally viewed as hidebound, like the U.S. military, treat every mission As an analytical exercise. They analyze what they learned and what they have to change.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JUNE 9, 2011

I imagine that in a highly technical field, like bio-engineering, the rate is even higher. Be sure to ask any prospective writer for samples of his or her work in your field of expertise. If you prefer to go the freelance route, stick with a small group of reliable freelancers rather than playing the field.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

SEPTEMBER 17, 2014

The best editors have spent years in the field with their constituents and continue to speak to them every day. Editing is a thankless task. It’s an anonymous task, but hardly a thankless one. Editors take pride in seeing a product they can be proud of.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

MARCH 22, 2016

Big sports events are a great opportunity to show off your products and services, particularly if you can apply them to the combatants on the field. Here’s a good example I that came over the transom from Blue Fountain Media , a design an online media firm.

Social Media 50

Social Media Media Social Marketing Click Rate 50

Paul Gillin

JANUARY 24, 2013

What makes Stand Out such a stand out is that Lewis not only brings years of field experience to the topic but also insight gleaned from hundreds of customer experiences. There have been plenty of books about social media marketing written by people (like me) who don’t do much of it.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

JUNE 26, 2013

There’s not much we can do about the increasingly generous time allocated to TV ads between innings, but the game needs to speed itself up when players are on the field. It’s particularly bad for Boston fans.

Allocation 50

Allocation Wikipedia Lead Scoring Lead Ranking 50

Paul Gillin

MARCH 24, 2011

This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. 27 of the PDF).

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

DECEMBER 15, 2010

Wikibon.org did this to great effect this summer, presenting data storage growth in terms of iPads stacked on the playing field at Wembley Stadium. People love to share images that creatively display information in formats that make data easier to visualize. According to founder Dave Vellante, the graphic hit Digg.com and traffic exploded.

Eloqua 50

Eloqua Blogger Tagging Display 50

Paul Gillin

MARCH 4, 2014

Blogging is one of the oldest forms of social media and is not generally considered a high-growth field. What’s more, 12% of American companies plan to hire a full-time blogger in 2014.” ” Holy cow! 500 have public blogs, and those numbers aren’t growing very fast.

Research 50

Research Lead Scoring Lead Ranking Validation 50

Paul Gillin

JANUARY 12, 2011

For example, there’s Sears Yard Guru , which helps potential buyers of lawnmowers choose equipment, and Army Strong Stories , which tells of military life in the words of soldiers in the field. There’s even advice on how to write headlines that are catchy but not cliché.

Rules 50

Rules Social Marketing Content Blogger 50