Customer Experience Matrix

JANUARY 7, 2010

But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. I do expect vendors to converge on more standard social media features. Certainly those features will continue to grow. external data.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) publishing.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 7, 2012

As before, the charts show three columns: change in feature availability over the past year among core marketing automation vendors; current availability among core vendors; and current availability among enterprise vendors. Given the lack of demand, it’s not too surprising that many vendors don’t offer strong testing features.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JANUARY 25, 2012

I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

JUNE 14, 2013

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. But harvesting that data has been frustratingly difficult.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 5, 2012

As you might expect, products for larger companies have more features available. (In In this and following charts, “feature availability” is the ratio the actual vendor scores to the highest possible scores. Remember, though: more features is not always better. What really matters is specific features.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 14, 2009

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others. links for each event.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

MAY 3, 2013

Over the past year, the company has added “social listening” capabilities and begun offering itself to marketing agencies as a customer interaction manager. It has met with good success and is now offering its “social listening platform” more broadly. Starting price can be as a low as several thousand dollars per month.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Paid Search Agency Wikipedia 120

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It’s a small but important step towards making social media a standard business tool. Companies must still find effective ways to monitor and respond to social media events.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JUNE 2, 2009

Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But no one knows how best to use it, which has led to a wide range of offerings under the social media label.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

SEPTEMBER 9, 2009

Social media is the latest stage in this evolution. The final, related factoid is that social media have grown from virtually nothing to nearly 20% of online time over the past few years. Thus, social media present a major threat to search advertising revenues. social marketing. authority. post-sale relationship.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

SEPTEMBER 17, 2009

Summary: RightNow has extended its social media footprint by purchasing HiveLive, which lets companies build public and private communities. In keeping with my recent posts about broader utilization of social media, I had a chat earlier this week with on-demand CRM vendor RightNow , who updated me on their recent purchase of HiveLive.

Communities 120

Communities Multi-Channel Cost Advertising Benchmark 120

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

APRIL 30, 2019

Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. But the same surveys show a substantial minority don’t want their data tracked at all and many have stopped using big social media platforms due to privacy concerns.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Customer Experience Matrix

AUGUST 20, 2012

So, a higher score indicates a more common feature. The ranking is based on all 200 items, so the broad range among this group shows that all types of features are being added, not just the rare ones. These are features for advanced outbound campaigns. These are features for marketing outside of email. New channels.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Marketing Report 120

Customer Experience Matrix

JUNE 19, 2015

The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. Allyde will eventually add other packages with more features. I started with the lead import feature, which was rather barebones. My general impression was positive.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

APRIL 18, 2012

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Campaign types listed on its Web site include refer a friend, social sweepstakes, polls and voting, flash deals, group offers, and intelligent share buttons. Pardot added features for search marketing.

Act-On 120

Act-On Marketing Automation Services Marketo Buy 120

Customer Experience Matrix

AUGUST 31, 2017

AgilOne now supports Web, mobile, and social channels and offers more options for email delivery. What should be clear is that AgilOne has an exceptionally broad (and deep) set of features. A/b tests have been added while analytics and reporting have been enhanced. This puts it at one end of the spectrum of Customer Data Platforms.

Elasticity 0

Elasticity Multi-Channel Paid Search Agency Analytics 0

Customer Experience Matrix

NOVEMBER 14, 2016

Even the insights that Halligan and co-founder Dharmesh Shah presented in their keynotes seemed familiar: I'm guessing you've already heard that video, social, messaging, free trials, and chatbots will be big. This, in turn, lets HubSpot offer features that less well-connected competitors cannot duplicate.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Customer Experience Matrix

APRIL 9, 2014

At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com. When I wrote about them last July , they had already created a Marketing Suite separate from their PR Suite. Those were all added last month.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Customer Experience Matrix

JULY 3, 2013

It also includes full Web site management and social media monitoring and posting, but those are natural extensions for sales and marketing. One problem with writing about a system like Venntive is evaluating its huge number of features. But groups also support those community and collaboration features. So far pretty normal.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

FEBRUARY 5, 2015

Usually I do this by taking a close look at which features have become more common since the last report. It seems that just about every vendor in the VEST now touts special features to support marketing agencies that resell the system to their clients or operate the system on the clients’ behalf. social data.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

DECEMBER 4, 2012

The company’s justification for this claim is that it adds sales-marketing alignment to standard marketing automation features. As the table accompanying my Balihoo post indicates, these are pretty much standard features for channel partner systems. Mindmatrix does a good job with these features.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

OCTOBER 14, 2016

And it integrates with advertising and Web analytics data on one hand and social listening, marketing automation, and CRM on the other. So while Datorama wasn’t built to be a CDP – because unified customer profiles are the core CDP feature – it may be evolving towards one. This isn't to say that Datorama lacks focus.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Customer Experience Matrix

MAY 12, 2015

The second key feature makes it easy for sales people to use content created by the central marketing team by automatically inserting tags such as the salesperson’s name and contact information. This customized content can include entire microsites, landing pages, emails, campaign flows, and social media posts.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Customer Experience Matrix

MARCH 7, 2014

But, while the product has steadily expanded its features during that period, the basic interface and structure have remained unchanged. It was especially hard for someone like me who only touches those features once or twice a year.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 22, 2014

Before jumping into the new systems, it helps to define a set of standard features to measure them against. Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

FEBRUARY 4, 2014

the hot new feature is…SEO content rating. Yes, there’s continued growth in various aspects of social media marketing and in mobile-friendly content creation. Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 You heard it here first. But that’s old news.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Customer Experience Matrix

DECEMBER 18, 2012

Like everyone else, I’m seeing greater use of social, mobile, and video; more cross-channel campaigns; closer cooperation between marketing and sales; and expanded use of analytics. I therefore expect marketing automation vendors to instead shift toward features for acquisition marketers.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

FEBRUARY 26, 2012

It also helps local partners set up their own Web sites and social network accounts, register with local directories and search engines, and record telephone as well as online responses. The company says these latter features are unique, and a couple hours of my competitive research seemed to confirm this. I could easily stop here.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

NOVEMBER 18, 2011

Social Media. The first wave of marketing automation features for social media is now several years old. These included making it easier to share emails and Web pages, tracking shares through embedded URLs, and monitoring social media conversations. Here are some trends I expect will be important. External data.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

JUNE 4, 2012

This is based on nearly 200 questions to vendors, mostly about product features. You won’t be surprised to learn that most of the changes involve social and mobile marketing, today's two hottest areas in marketing in general. So exactly what new social and mobile features are now on my list?

Marketing Automation Services 120

Marketing Automation Services Mobile Marketing Marketing Automation Marketing Management 120

Customer Experience Matrix

DECEMBER 19, 2011

Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ).

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Social media. At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. Here’s a quick look at what I found. Sales access.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

JUNE 13, 2016

LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising. Those features are immensely appealing and become even more important in the world of Account Based Marketing, where knowing who to reach at your target customers is everything.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Customer Experience Matrix

JANUARY 10, 2012

But the lowest price for Genoo with CRM integration is $599 per month, and I consider CRM integration a required feature in a B2B marketing automation product. The February release will add features to capture social media activities and encourage social book-marking.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120