Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. They also created a series of videos featuring real women and girls discussing issues like gender stereotypes and self-confidence. That can be a good thing or a bad thing.

User-Generated Content 174

User-Generated Content PR Word of Mouth Viral Marketing 174

Webbiquity

AUGUST 18, 2020

New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Image credit: Teooh.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

JULY 3, 2023

Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Also, make sure you use Google Trends alongside other marketing tools. Exploding Topics is one of the top choices for marketers with search engine optimization in mind.

Trends 266

Trends Marketing AI Lead Scoring Lead Ranking 266

Sprout Social

MAY 9, 2024

Over a decade later, people still reminisce and rave over the viral moment. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024.

Trends 87

Trends Advertising Agencies Paid Search Agency Top of Funnel 87

Contently

DECEMBER 21, 2022

In this TCS exclusive, we’re featuring a guest post from the content guru, Ann Handley. You might know Rudolph the Red-Nosed Reindeer as a stop-motion animated special that streams on various networks around the holidays. Well, “viral” in 1939 terms. The Marketing Original Story. named Rudolph did go viral: 2.4

Storytelling 183

Storytelling Product Peer-to-peer Viral Marketing 183

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Rev

AUGUST 23, 2023

In an ever-evolving market, this requires frequent fresh approaches to revenue generation. Unlike market-led growth, product-led growth uses the product itself to drive acquisition, expansion, conversion and retention. And the best part, it does it all while minimizing the need for traditional sales and marketing techniques.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Heinz Marketing

JANUARY 7, 2022

By Maria Geokezas , COO and VP of Client Services at Heinz Marketing. Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. Word-of-mouth user referrals and viral attention are the ultimate propellants for product-led growth.

Product 106

Product Top of Funnel Sales Qualified Leads Churn Rate 106

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Don’t worry. Let’s roll! According to statistics , 1.6

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Excelsior Research

SEPTEMBER 28, 2022

Make it viral! Digital marketing with the combination of social media is driving the companies crazy by reaching more markets every day. Digital marketing with the combination of social media is driving the companies crazy by reaching more markets every day. Each and every social media has its own feature.

Brand Identity 52

Brand Identity Branding Viral Marketing Social Media 52

Adobe Experience Cloud Blog

APRIL 12, 2016

Why does this matter to you as marketer? On the flip side, as a marketer, your goal is to give your buyers something valuable enough to earn their interest, business, loyalty, and advocacy. There’s a lot I don’t remember from my childhood, but one thing I do recall is the television programs on Cartoon Network.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

SnapApp

SEPTEMBER 12, 2011

Viral Lift. Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Oktopost

OCTOBER 26, 2023

Considering your audience’s reliance on social networks for making purchasing decisions, neglecting to equip them with valuable insights and advice on these platforms will undoubtedly provide your competitors with a significant advantage. It’s a numbers game.

Marketing Management 126

Marketing Management Service B2B Thought Leadership Thought Leadership 126

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Marketing Budget 109

Marketing Budget Budget Programs Enterprise Management Work Management 109

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. Urgency This feature plants a sense of time-sensitivity or need in the reader. ” “Stay Ahead of the Curve: Market Insights Await!”

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Sage Marketing

DECEMBER 5, 2023

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. Some used it for networking, to engage with specific people they had no other way of accessing directly. Some used it for networking, to engage with specific people they had no other way of accessing directly.

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Webbiquity

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term.

Marketing & Strategy 136

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 136

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? Memecoins are cryptocurrencies that increase in value based on viral popularity. Because this type of virality is fast-paced and unpredictable, many crypto investors rely on social networks to keep tabs on up-and-coming tokens. But are marketers buying in? .

Viral Marketing 114

Viral Marketing Network Marketing Fulfillment eCommerce 114

Buffer

APRIL 13, 2023

Ensuring to keep on top of changes and new features across platforms and easily share those updates with Buffer’s audience on social media and within the company. You can’t be expected to create professional videos, post content, head a team of other social media managers, go viral and keep your sanity.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Sage Marketing

JANUARY 20, 2022

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. Some used it for networking, to engage with specific people they had no other way of accessing directly. Some used it for networking, to engage with specific people they had no other way of accessing directly.

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Buffer

JANUARY 23, 2023

She attests much of her early growth to social media as her marble iPhone and Macbook cases went viral on Pinterest, Tumblr, and Instagram. Choosing to prioritize the right social networks for your goals Jack Appleby is a social strategist, writer, and marketer who has developed his own personal brand through his Twitter account specifically.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

Paid Content 138

Paid Content Social Media Campaigns Media 138

EveryoneSocial

FEBRUARY 2, 2023

Today, employee advocacy is critical to companies’ success, as they seek to leverage employees’ voices and networks to build employer brand, drive engagement, and authentically promote products and services. A key factor in the success of such programs beyond content distribution at scale is the network effect.

Social Media 98

Social Media Effectiveness Media Work Management 98

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. But what’s the fuss all about? Say Cheese!

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Share of voice compares your brand’s market share on social to its top competitors. Fans beget more fans.

Branding 127

Branding Brand Identity Marketing & Strategy Eye-Tracking 127

Sprout Social

MAY 15, 2023

You can then analyze the data to uncover insights that will inform your marketing decisions. Track conversations related to your brand across all major social networks and other online sources. This gives you a better understanding of your market and audience, so you know what’s trending and popular.

Tools 106

Tools Branding Brand Identity Enterprise Management 106

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B Marketing 119

B2B Marketing B2B Enterprise Management Paid Search Agency 119

Oktopost

FEBRUARY 26, 2024

B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people. As a result, B2B marketers require insights that reflect the entirety of their buyer’s journey, spanning from initial engagement to conversion. However, this is where the similarities end.

Social Media 62

Social Media Top of Funnel Media Allocation 62

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. We spoke with three B2B marketers who are experimenting with and finding success on TikTok.

B2B Marketing 132

B2B Marketing Branding Brand Identity B2B 132

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. To hashtag or not to hashtag?

Effectiveness 116

Effectiveness Social Media Paid Search Agency Viral Marketing 116

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Although YouTube started streaming live video in 2011, and Facebook didn’t add the feature until five years later, they seem to be evenly matched. In this blog, we’ll compare Facebook and YouTube features to help you decide which platform is better for your business. User Experience and Features. Engagement.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Oktopost

FEBRUARY 29, 2024

Lead Generation: Measuring the number and quality of leads generated through social channels and understanding which content, network, and revenue team member is responsible for bringing them in. Likes and Shares: Reflects the popularity and virality of content among consumers.

ROI 62

ROI Organization Top of Funnel B2B 62

Anything Goes Marketing

OCTOBER 27, 2007

mix such as social networks, videos etc. By including features such as adding web banners as part of the tasks that your "manager" has set out for you, your adding to the viral effect - it's brilliant! This is similar to my recent post on closed loop marketing. This includes all of the web 2.0

Viral Marketing 100

Viral Marketing Web 2.0 Banner Ads Banners 100