SpotMe Blog

JUNE 13, 2023

Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. To see SpotMe in action, request a demo now.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech Advisor

DECEMBER 16, 2019

The outbound approach: Surveys, polls, net promoter survey (NPS), etc. The content should ideally include instructional and FAQ style information in different formats. Use post-purchase touchpoints such as first purchase emails, follow-ups, training programs, and customer satisfaction surveys to understand your customers.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Conductor

APRIL 28, 2020

Here are four ways to think about keyword research and proactive content marketing for COVID-19 : COVID-19 Customer Support and FAQ Content This is the most immediate need, and many companies are likely already executing here. Moreover, many SEO and Content teams still operate in silos.

Marketing Strategy 64

Marketing Strategy Marketing & Strategy Paid Search Agency Planning 64

Zoominfo

JUNE 24, 2018

We recommend the following first steps: Create an FAQ page: An FAQ page allows customers to find answers quickly, saving time for both support reps and customers. Be sure to take note of new questions and add them to your FAQ page as necessary. Strategically review survey results and keep note of any trends.

Enterprise Management 133

Enterprise Management FAQ Work Management Zoominfo 133

Single Grain

FEBRUARY 12, 2020

In fact, the two biggest reasons why we follow retailers on social media is to learn about upcoming sales and new products, according to Surviving the Retail Apocalypse survey: Brands are using social media to sell primarily with paid advertising and shoppable posts. First, let’s talk about paid advertising. With 60% of U.S.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing AI 98

Salesforce Marketing Cloud

APRIL 26, 2023

In a 2022 survey, 80% of B2B executives reported ineffective partner programs, which may hinder how much of your products they sell. A Forrester report shared that partner enablement platforms can result in twice as many sales. Did you know that half of all B2B revenue comes from channel partner sales?

Advertising Agencies 52

Advertising Agencies Marketing AI Forecasting Transparency 52

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Create surveys that help you gain insight into your target audience. Selecting partners is critical.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. Have them document EVERY question they receive.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). I'm trying to quote Forrester here somewhere.

Social Media 160

Social Media Media Stats Statistics 160

Televerde

OCTOBER 26, 2020

However, Forrester found that 66% of buyers say companies give them way too much content — and over half of it is useless. Of course, surveys are smart as well. In-depth, relevant, and useful content proves your authority and solidifies trust in your brand. Buyers want to know you can solve their problems with expertise.

Ideal Customer Profiles 107

Ideal Customer Profiles Verticals FAQ Paid Search Agency 107

Martech Advisor

DECEMBER 6, 2019

Customer service pre-purchase can be in the form of help files, FAQ’s, explainer videos, boot camps, etc. Amazon is a good example of great during purchase customer service in the form of reviews, FAQs, live chat, and even phone support. FAQ’s listing. An example of good pre-purchase customer service is Apple.

Customer Satisfaction 79

Customer Satisfaction Lead Ranking Service Practices 79

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Conductor

APRIL 29, 2021

In fact, we surveyed marketers and more than half of them stated that SEO is more essential during this time. 18 Duane Forrester, Yext. 22 Duane Forrester, Yext. A renewed sense of normalcy is coming into view, but we’ll continue to see people rely more on digital tools to address their needs. 28 Greg Gifford, SearchLab.

Organization 59

Organization Tips Work Management Marketing Management 59

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St. “We recognized the need to step up our game,&# says Lisa.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Outgrow

FEBRUARY 22, 2022

Some popular types include quizzes, calculators, chatbots, ecommerce recommendations, polls, surveys, and forms. . With Outgrow, you can create interesting tools like quizzes, calculators, surveys, ecommerce recommendations, forms, polls, and giveaways. This graphic by Forrester offers great insights into the three – .

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

Buzz Marketing for Technology

JUNE 27, 2008

Login | Register | FAQ |. Its collaboration like never before and every CEO in IBMs recent survey of 765 global CEOs reported the lack of collaboration as a core problem holding back the growth of their companies. Read Forresters advice for deploying an enterprise mobile solution. » Subscription Services. » Reprints.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Martech

FEBRUARY 11, 2022

Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey. Brands can use CRMs to glean customer insights for these personas from in-depth surveys, social media interactions, form fill-outs, and personalized messaging.

Work Management 115

Work Management Personalization Marketing Management Marketing AI 115

Biznology

NOVEMBER 6, 2018

A fascinating new Forrester research report from finds that companies “waste a ton of money” on bad content that “buyers don’t want and sellers won’t use.” The full Forrester Report is available for download here.) Video FAQs would fit right in. Produce content that is modularized for industry or role.

Tactics 137

Tactics Video Marketing B2B Forrester 137

Online Marketing Institute

OCTOBER 1, 2010

Gigya has conducted a survey with a third party to find out The value of Social Sign On (PDF) and has a myriad of graphs and user awareness demand data in this report. Once a customer logs onto your website, then takes an action (blog comment, survey, product review or purchase, download, view video, etc.),

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Navigate the Channel

JUNE 7, 2023

Some research, including a survey done by Forrester Consulting for Outreach, put that percentage as high as 93% of millennials who influence B2B buying decisions. According to findings in the TrustRadius 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer, in which TrustRadius surveyed 2,185 technology buyers (e.g.,

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Convert

OCTOBER 25, 2022

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. User tests on your target audience, visitor surveys, customer surveys, and visitor recordings are the highest impact ways of doing conversion research. Does the copy clearly indicate who your product helps?

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Which do you believe? Even though the numbers are small, is the Twitter effort worth it? For that matter, you and I are brands.

Twitter 147

Twitter CRM Business Paid Search Agency 147