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Only B2B - Untitled Article

Only B2B

More and more companies are adopting live videos, especially webinars and webcasts, to attract their customer base. Did you know that 32% of B2B marketers believe webinars and webcasts are critical to the success of their content marketing strategy? For B2B industry, it seems to be catching on now. Native advertising.

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15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

You can use Twitter Analytics as well as social media referral traffic data in Google Analytics to get a better understanding of what your audience finds most interesting about your business. In 2016, this report found Twitter, LinkedIn, Facebook, and YouTube remain the top 4 social media platforms for B2B content marketing distribution.

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B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

Webinars/webcasts (88%). Facebook (82% vs. 80%). In order to measure the success of their content marketing efforts, 69% of software marketers use sales lead quality, followed by website traffic (63%), sales lead quantity (60%), and social media sharing (45%), among other measurement criteria. How Are They Doing It?

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34 Compelling Content Marketing Stats and Facts

Webbiquity

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Based on the research detailed below, here are five key takeaways: • Tell, don’t sell.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. While site traffic is still the #1 social media metric, according to eMarketer, the #2 spot is now occupied by conversion metrics.

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Marketing For The Small Business: How To Get Started

Marketing Insider Group

Maybe you have hired a freelancer to setup your website or asked anintern to build a Facebook page. SEO traffic and keyword analysis should be part of any company’s business plan. Again, your keyword and traffic analysis will help you determine what topics you should focus on when creating content. The Importance Of Blogs.

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MarketingSherpa Marketing Summit, Top 20 Posts from Day 2

Smashmouth Marketing

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.