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| | DELICIOUS B2BMARKETING
DECEMBER 23, 2010 4 Tips for B2B Marketing on Facebook
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| | WEBBIQUITY
AUGUST 18, 2012 79 Remarkable Social Media Marketing Facts and Statistics for 2012
What the best day of the week is for Facebook posting? This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.” LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs.
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| | WEBBIQUITY
MAY 16, 2011 B2B Marketing Stats from HubSpot’s Marketing Data Box
While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? While most Americans still say they get their news primarily from television, that figure has declined to 66% from its peak of 82% in 2002. Content aggregation ?). Email is the #2 priority.
| | HUBSPOT
OCTOBER 31, 2011 23 Reasons Inbound Marketing Trumps Outbound Marketing [Infographic]
4) 86% of people skip television ads. 8) The number of marketers who say Facebook is “critical” or "important” to their business has increased 83% in the last 2 years. 10) 67% of B2C companies and 41% of B2B companies have acquired a customer through Facebook. 14) 48% of companies have acquired a customer through Facebook. Tweet This Stat! ).
| | HUBSPOT
MARCH 26, 2013 7 Steps to Becoming a World-Class Real-Time Marketer
Maybe they're social butterflies who roll over in the morning and fire up Facebook even before wiping the sleepers out of their eyes. Lately, real-time marketing is the buzzword du jour. Then, shortly after the Super Bowl -- during the Oscars -- it seemed like practically every brand was developing Dunk in the Dark-like ads. The Difference Between Real-Time Marketing and Newsjacking. Listen.
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SMASHMOUTH MARKETING MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications
| TUESDAY, OCTOBER 6, 2009
commercial for IBM tells you to go to their web site. The web site shows
their TV ads. or tells you to watch for their ad campaign on television
, or to watch for them at an upcoming trade show
. The proof is in the pudding: Metrics show
that Dell’s customer service rating has risen significantly. You need to experiment, you need to engage in the conversation, learn the beauty of crowdsourcing, tweeting, blogging, and listening to your Facebook
fans, both the good and the bad. Fouts presented yesterday in Boston. Let it play out. MORE >>
INBOUND SALES NETWORK Does Your Competitive Strategy Start With Your Customers?
| TUESDAY, AUGUST 23, 2011
The successful companies will be customer-obsessed, like Facebook
, Best Buy, Apple, and Amazon.com. You take cash from your outbound based marketing (print ads, television
ads, cold calling and trade shows
) and spend it on inbound marketing (blogs, eBooks, white papers, videos, educational content) that create real connections. The companies that master it - Apple, Best Buy, Facebook
, and Amazon - thrive in a world of constant disruption because their customers know and trust them, and they make investments in those customers. They hold all the advantages. MORE >>
DELICIOUS B2BMARKETING B2B Marketers Have Little Social Media Engagement
| MONDAY, NOVEMBER 8, 2010
The difference is most stark in customer acquisition figures for Facebook
, which 68% of B2C companies have obtained a customer from but only 33% of B2B companies. Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. combined 59% of B2B marketers have only a basic social media presence (45%) or are not actively engaged in social media marketing (14%). All rights reserved. MORE >>
MODERN B2B MARKETING Lessons for Sales and Marketing from Cloudforce San Jose
| WEDNESDAY, JUNE 23, 2010
He explained that in order to reach 50 million users, radio took 38 years and television
took 8 years. Facebook
reached 50 million users in 5 months. Essentially, you’re trading
off the back and forth conversations, opting for a richer collaboration of ideas. . First, marketers should also take note to some trade show
best practices. We saw them support both partners by letting both present demos of their products (showing
off Chatter). The Internet took 4 years. This type of change causes people to pay attention. And Chatter was born. . MORE >>
B2B MARKETING ZONE POSTS Top 35 B2B Marketing Posts for May 2010
| WEDNESDAY, JUNE 9, 2010
’s privacy disasters will change B2B marketing - Chris Koch , May 21, 2010 Have you ever noticed that your Facebook
profile page looks like one of those horrible qualification forms that we make our customers fill out? If you go to Facebook
and look at your profile, your immediate reaction is going to be that it’s asking for too much information. 100 Tips for Trade Show
Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. Can you trust Facebook
? MORE >>
- Outbound Marketing versus Inbound Marketing by John Leavy GREAT B2B MARKETING | TUESDAY, APRIL 20, 2010
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